Media OutReach
Lee Kum Kee Inspires Future Chefs at Le Cordon Bleu Australia with French-Asian Fusion
The seminar featured a series of dynamic demonstrations, where Chef Vincent showcased his culinary artistry by incorporating an array of Lee Kum Kee sauces, including the brand’s signature Premium Oyster Sauce and Premium Soy Sauce. Breaking away from conventional adaptations, Chef Vincent illustrated how these authentic Asian flavours can elevate classic French dishes while honouring their rich gastronomic heritage. His inventive fusion creations highlighted the limitless possibilities of integrating Asian ingredients to enhance and refine Western cuisine.
Building on the success of its ongoing collaboration with Chef Vincent and Le Cordon Bleu Australia, the Melbourne seminar followed a highly acclaimed session at the Sydney campus in Ryde on 15 May this year, which engaged more than 100 students both in-person and online. These thoughtfully curated events aim to educate and inspire future culinary professionals, encouraging them to embrace cross-cultural culinary techniques and push the boundaries of their creativity. Participants enjoyed hands-on experiences and gained invaluable insights into the innovative application of Lee Kum Kee sauces within a modern gastronomic context.
Gary Hui, Business Development Director – Oceania, APAC at Lee Kum Kee Sauce, said, “We are committed to supporting culinary education and inspiring innovation in the culinary realm. It is delightful to see how Chef Vincent bridge two esteemed culinary traditions with our products and bring out the distinct flavour profile. We hope to empower these emerging chefs to create superior culinary experiences.”
Chef Vincent Liew, Executive Chef at The Star Sydney said, “It was truly inspiring to witness the students’ passion for exploring new flavour combinations and techniques. By incorporating Lee Kum Kee sauces, we demonstrated how premium ingredients can transform classic French dishes—adding that essential umami depth which makes every creation vibrant and unforgettable.”
Lee Kum Kee remains committed to use food as a cultural bridge—connecting people, inspiring creativity, and fostering culinary education. Looking ahead, the brand will continue to champion innovation and promote Asian flavours as an essential part of everyday dining, reaffirming its commitment to supporting culinary exchange and nurturing talent across Australia.
Hashtag: #LeeKumKee #LKK
The issuer is solely responsible for the content of this announcement.
About Lee Kum Kee
Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions, and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create, and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices, and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit 
www.LKK.com.
About Le Cordon Bleu
Founded in Paris in 1895, Le Cordon Bleu is recognised as the world’s largest network of culinary and hospitality institutes. With more than 35 schools across 20 countries, Le Cordon Bleu trains over 20,000 students annually from more than 100 nationalities, continuing its legacy of excellence in culinary education and innovation. For over 30 years, Le Cordon Bleu Australia has been inspiring hospitality careers through leading culinary arts programs, business management degrees, and short courses offered in Adelaide, Brisbane, Melbourne, and Sydney.
For more information, visit www.cordonbleu.edu/australia/home/en.
New boutique separates luxury brand collections across two dedicated spaces, giving collectors a more focused buying experience
SINGAPORE – Media OutReach Newswire – 12 May 2026 – Watchbook Singapore has opened a second boutique at Far East Plaza, separating its curated collections across two dedicated spaces on the same floor to give collectors a more focused buying experience.
The expansion allows Watchbook to organise its inventory by brand family. The main boutique at #03-139 focuses on Rolex, Patek Philippe, Audemars Piguet and Cartier. The new boutique at #03-55 features contemporary luxury watches including Tudor, Omega, Hublot and other brands.
“By giving each collection its own dedicated space, we can offer collectors a sharper, more personalised experience,” said Anson Toh, chief executive officer at Watchbook Singapore. “This expansion reflects the growing interest in both neo-vintage and modern luxury watches, and our commitment to serving collectors at every level.”
Watchbook enters this next phase as Singapore’s second-highest-reviewed watch dealer, with more than 2,400 verified Google reviews reflecting thousands of successful transactions. Both boutiques are backed by the company’s end-to-end model: in-house authentication, a dedicated service centre staffed by certified watchmakers, and curated inventory under one roof.
Far East Plaza is well-established as a destination for watch enthusiasts and luxury retailers in Singapore. The opening of a second boutique on the same floor reinforces Watchbook’s position at the centre of that community.
Boutique Details
Main boutique
14 Scotts Road,
#03-139 Far East Plaza,
Singapore 228213.
New boutique
14 Scotts Road,
#03-55 Far East Plaza,
Singapore 228213.
Hashtag: #watchbook #fareastplaza
https://watchbook.sg/
https://www.linkedin.com/company/watchbook-singapore/
https://www.facebook.com/watchbooksg/
https://www.instagram.com/watchbooksg/
The issuer is solely responsible for the content of this announcement.
Watchbook Singapore
Watchbook is Singapore’s Neo-Vintage Rolex Specialist and a trusted destination for authenticated pre-owned luxury watches. The company offers one of Singapore’s deepest curated selections of certified neo-vintage Rolex timepieces from the 1980s to 2000s, alongside a broader portfolio including Patek Philippe, Audemars Piguet, Cartier, Omega and more.
As an independent luxury watch dealer, Watchbook operates a fully in-house service centre staffed by certified watchmakers, delivering complete authentication, servicing and warranty support. Recognised as Singapore’s second-highest-reviewed watch dealer, Watchbook serves collectors and enthusiasts who value heritage, character and certified quality.
Short Courses Structured for Busy Professionals
For working adults who want targeted upskilling, SIM Academy’s course listing includes instructor-led programmes that are typically offered in short formats. The 1-day or 2-day course structure may appeal to professionals seeking to build capability while balancing work and personal commitments.
The topics covered reflect a mix of core workplace capabilities and emerging skill areas, including communication skills, cognitive skills, systems leadership, sustainability, as well as broader organisational and leadership competencies. Such short-format training has become a common feature within Singapore’s continuing education landscape, particularly among working adults seeking to remain competitive in a changing job market.
SkillsFuture Funded Training Courses
A number of SIM Academy’s professional development courses are eligible for SkillsFuture Credit and related funding schemes. These funding mechanisms are part of national efforts to encourage lifelong learning and support workforce transformation. The availability of funding-supported courses may lower barriers to participation for individuals and employers, particularly for those pursuing incremental skills upgrading.
Career Switch for mid‑career professionals
SIM Academy offers programmes under the SkillsFuture Career Transition Programme (SCTP). These programmes are designed for individuals considering a shift into new roles or sectors and typically run over 5-6 months. Programme structures may include a combination of classroom learning, practical projects and career support elements such as guidance on job search and career planning.
This reflects a broader trend in Singapore’s training ecosystem, where structured transition programmes are increasingly used to support workforce mobility and adaptation to new job roles.
Flexible Delivery Formats
SIM Academy’s programmes are delivered through a mix of in-person, online and blended learning formats. This allows participants to select learning modes that align with their schedules and professional commitments. Short courses are conducted throughout the year, primarily at SIM Management House, alongside digital learning options that support greater accessibility. Flexible delivery has become an increasingly important feature of professional education, particularly for working adults balancing training with full-time employment.
Part of a Broader Continuing Education Landscape
As industries continue to evolve, demand for continuous skills development remains a key focus within Singapore’s workforce strategy. Short courses, modular training and structured transition programmes are among the approaches adopted by training providers to meet these needs.
SIM Academy’s range of offerings includes shorter, skills-focused workshops and longer-duration programmes designed to support career transitions.
References
- SIM Academy: https://www.sim.edu.sg/professional-development/overview
- Courses offered by SIM Academy: https://www.sim.edu.sg/professional-development/courses/course-listing
- SkillsFuture Courses offered at SIM: https://www.sim.edu.sg/professional-development/courses/skillsfuture-courses
- SkillsFuture Career Transition Programme (SCTP): https://sctp.pd.sim.edu.sg
Hashtag: #SIMAcademy #SIMA
The issuer is solely responsible for the content of this announcement.
About SIM Academy
SIM Academy provides leading-edge professional development and enterprise solutions. SIM Academy offers over 300 executive and business programmes that help almost 10,000 professionals annually on average hone their competencies to drive business value and achieve peak personal and enterprise performance.
Our programmes encompass a comprehensive range of lifelong learning opportunities designed to empower professionals with the knowledge, skills, and competencies necessary to become effective change-makers and leaders in today’s volatile and uncertain business landscape.
For more information on SIM Academy, visit sim.edu.sg
Media OutReach
Patented Ingredients Help Malaysian Supplement Brands Stand Out as Wel-Bloom Bio-Tech Expands Market Presence
According to IMARC Group, the Malaysian dietary supplements sector is projected to grow at a CAGR of 4.68% through 2034.Amidst this expansion, Wel-Bloom Bio-Tech emphasizes the importance of leveraging high-barrier patented ingredients. For the beauty and wellness sector, the exclusive ingredient Wel-ROS6® utilizes the “Black Crystal Roselle,” a variety developed over nine years. Through a triple-patented micro-grinding technology, the total anthocyanin content reaches up to 17.7 times that of conventional roselle extracts.
To address the aging population’s needs, Wel-Bloom Bio-Tech also introduces Wel-EGT®, a high-purity ergothioneine extracted through a patented process. This ingredient serves as a core component for cognitive health supplements, offering 5 times the BCAA content of standard chicken essence to support anti-aging and neurological health.
Beyond ingredient innovation, Wel-Bloom’s patented Functional Jelly technology enables preservative-free supplements that maintain 97.8% active ingredient integrity. As an international CDMO and health supplement manufacturer certified under NSF-GMP and HALAL, Wel-Bloom Bio-Tech provides integrated services from R&D to production, empowering Malaysian partners to achieve differentiated positioning in the evolving wellness market.
Hashtag: #Welbloom
The issuer is solely responsible for the content of this announcement.
About Wel-Bloom Bio-Tech
Wel-Bloom is a globally recognized CDMO expert in the health food industry, dedicated to delivering innovative, one-stop solutions. Guided by forward-looking market insights and supported by robust R&D capabilities, Wel-Bloom empowers clients to develop highly competitive, differentiated health food products.
For partnership opportunities and functional ingredient solutions, visit https://welbloom.com/ or search for Wel-Bloom online.
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