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Liverpool FC showcases its leadership in sustainability with latest The Red Way report

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LIVERPOOL, UK – Media OutReach Newswire – 23 April 2025 – Liverpool FC published its latest The Red Way report today, celebrating the club’s continued sustainability progress in building a better future for its people, planet and communities.

Liverpool FC showcases its leadership in sustainability with latest The Red Way report

The Red Way (TRW), which was launched in 2021, is the club’s award-winning sustainability strategy, and its third annual season report marks an important milestone in the club’s ongoing journey to becoming a more sustainable organisation.

Aligned to 16 of the 17 United Nations Sustainable Development Goals (SDGs), the strategy outlines the progress made on the club’s long-term commitment to driving positive change through governance, innovation and strategic and collective action.

The 2023/24 season saw TRW recognised with nine major sustainability awards in a 12-month period, including the Front Office Sports’ Most Sustainable in Sport award and the Sports Industry Awards for Environmental Sustainability. These accolades reflect the demonstrable progress being made across all areas of the club from Operations to Retail and Travel.

Environmental sustainability remains a central focus under the Planet pillar, with 96% of all energy used at club sites coming from renewable or low-carbon sources. During the 2023/24 season the club offset 100% of its football operations emissions, reduced its overall carbon emissions by 12.5% compared to the previous season (2022/23) and achieved a 15% reduction on its 2019/20 baseline.

Significant steps were also taken to reduce emissions from travel, including eliminating 100% of carbon emissions from domestic team flights through investment in Sustainable Aviation Fuel (SAF). The club also continue to utilise Hydrotreated Vegetable Oil (HVO) to fuel its team buses, which creates a reduction in carbon emissions of up to 90 per cent from regular diesel.

Biodiversity efforts have flourished under the club’s award-winning grounds team with over 1,000 trees and hedges planted. Further initiatives include the installation of honeybee colonies and solitary bee habitats, the club now has 60,000 bees across all its sites. This helps to support local pollinators, attract new wildlife and plant species and the continued success of the club’s allotment, which produced half a tonne of food used within its busy kitchens.

The legendary Anfield pitch is now fully recyclable and has already been put to good use making benches for the club’s new orchard at the AXA Training Centre.

Liverpool FC also remains the first Premier League club to achieve ISO20121 (sustainability) and holds both ISO45001 (health and safety) and ISO50001 (energy) certifications – which reflects both its commitment and governance credentials in this space.

Under the People pillar, LFC continues to champion equality, diversity and inclusion through its Red Together initiative. The club hosted its first ever Iftar event at Anfield, welcoming over 2,800 people to break fast together during Ramadan. The club also created powerful and engaging content for International Day of Disabled Persons, with 12-year-old super fan Dáire Gorman helping to raise awareness of Crommelin Syndrome, leading to a surge in public interest and a 12-month high of worldwide online searches for the condition.

The club’s work in its local and global communities continues to expand through the club’s official charity, LFC Foundation. Last season, the Foundation supported more than 127,000 people and delivered an impressive social return of £13.70 for every £1 spent. More than 60% of participants came from the most deprived areas of the country, demonstrating the Foundation’s commitment to making a real difference where it matters most.

Jonathan Bamber, Liverpool FC Chief Legal and External Affairs Officer and Executive Sponsor of The Red Way, said: “Understanding the impact that we do – and can – have is critical if we are to continue to succeed, on and off the pitch.

“The landscape we work in, and the challenges we are facing, are increasingly complex and regularly shifting. Despite this, we remain as ambitious, determined and optimistic as ever. We do this work because we believe it is vital if we are to be the football club that we want to be. Our commitment to The Red Way is stronger than ever.”

The club has also played a key role in global sustainability conversations, attending 24 international events across the 2023/24 season, including COP28 and the UN’s Global Eradicate Hate Summit. This global engagement reinforces LFC’s growing influence as a sustainability leader not only in football, but across the wider sports industry.

Rishi Jain, director of impact at Liverpool FC, added: “The Red Way is more than a strategy – it’s a key priority for the club and is embedded into every aspect of the business. This is our third annual report and it’s incredible to see the progress that has been made and that we continue to make, thanks to the support from our fans, staff, partners, and communities who help us achieve our ambition to be a truly sustainable football club.

“We have set ambitious targets, including achieving net zero by 2040, and we understand that we are on a journey and there is still much more to do. This report is a celebration of how far we’ve come and confirms our commitment to go even further.”

To learn more about The Red Way and view the full 2023/24 season report, visit www.liverpoolfc.com/theredway.

Hashtag: #LiverpoolFC

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No Judgement, No Awkwardness: More Hongkongers Are Opening Up to AI for Mental Health Support

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HONG KONG SAR – Media OutReach Newswire – 24 April 2026 – There is a particular kind of exhaustion that comes not from the stress itself, but from carrying it in silence — unsure whether it is serious enough to mention, or whether anyone would truly understand.

A newly completed Hong Kong study suggests there may finally be a way to bridge that gap. The AIM Greater China Psychology Research Group has completed a Hong Kong-based study conducted in the 2025–2026 academic year, comparing the effectiveness of human hypnotherapists against AI in delivering hypnotic experience-based stress relief experiences. The findings were striking: a significant proportion of participants felt that both approaches yielded virtually equivalent levels of relaxation — and more than 60% reported preferring their AI session after the fact.

Over 400 Applicants: A Reflection of a Generation in Need of Being Heard

The research team recruited participants experiencing family-related stress via Facebook. Within a short period of the post going live, over 400 individuals voluntarily applied — a figure that speaks not only to the pervasiveness of stress in modern life, but also to a growing willingness among the public to prioritise their own emotional wellbeing and actively seek self-care solutions.

From the applicant pool, 48 participants were randomly selected to take part. Each participant underwent two separate hypnotic experience stress relief audio sessions, each lasting approximately one hour — one recorded by a human hypnotherapist, and one fully generated by AI, including both the script and voice. Participants then compared their personal experiences of both sessions.

What Humans Can Do, AI Can Do Too

In the most critical area of comparison — stress relief effectiveness — the largest single group of participants (41.7%) rated the AI and human sessions as equally effective. On a scoring basis, the AI hypnotic experience averaged approximately 2.92 points, compared to 2.58 points for the human session — with AI coming out marginally ahead.

The study further found that nearly 90% of participants indicated they would enjoy a session if it genuinely helped them feel relaxed. In other words, what people truly care about is whether it works — not whether the voice behind it belongs to a human or a machine. On this front, AI has passed the test.

Over 60% More Willing to Share Their Feelings with AI

The results around personal preference were perhaps the most eye-opening. When asked which session they enjoyed more, 62.5% of participants chose the AI experience — and among women, that number climbed even higher, to 68.4%.

So what made AI the preferred choice? Researchers believe it comes down to one simple thing: feeling safe. With AI, there is no worry about being judged. No fear of saying the wrong thing. No awkwardness. About 1 in 4 participants said they actually found it easier to talk openly with AI — because it communicates in a way that feels clear, calm, and natural, much like everyday conversation.

The truth is, some things are just easier to say when no one is watching. That is not a flaw in human nature — it is simply how many of us work.

When it came to privacy, the findings were equally reassuring. More than half of all participants said they had no concerns about AI handling their personal information. Only a very small number — just 2.08% — said they felt uncomfortable. This points to a growing sense of trust in AI tools among the general public.

AI Reads the Data; Therapists Read the Person

Beyond the hypnotic experience itself, the local research team also evaluated AI’s capability as an analytical tool — with equally impressive results.

AI was able to rapidly process large volumes of participant responses, objectively assess individual stress levels, and identify underlying patterns. For instance, AI identified that 35% of participants independently expressed a desire for “personal space” or “better soundproofing” in their homes. On the surface, these may seem like trivial lifestyle concerns — yet AI connected this pattern to the reality of Hong Kong residents living in constrained spaces, highlighting a deeper psychological sense of having “nowhere to breathe”. This level of insight would be difficult to uncover through manual review of dozens of questionnaires alone.

AI also observed that many participants habitually occupied the role of “problem-solver” or “mediator” within their households, suppressing their own emotional needs in the process. Researchers noted that this reflects a widely recognised social phenomenon — the pressures faced by eldest daughters and the so-called “sandwich generation,” caught between the responsibilities of caring for ageing parents and raising children. AI’s ability to rapidly identify these hidden emotional burdens allows therapists to bypass lengthy preliminary assessments and focus more swiftly on the core issues that require their attention.

AI Is Here to Help, Not to Take Over

The local research team emphasises that the study was never intended to position AI as a replacement for human therapists. Rather, the aim is to explore how the two can work in tandem. Much like how blood test reports assist physicians in diagnosis, AI can play an analogous supporting role in the mental health field — organising data, identifying patterns, and lowering barriers to seeking help, so that mental health professionals can direct their energy towards the moments that truly require a human touch.

Those who proactively seek psychological support remain a minority, often deterred by the fear of inconvenience, social stigma, or the awkwardness of speaking up. If AI can serve as the bridge that encourages more people to take that first step, that alone may be its most meaningful contribution to society.

Hashtag: #HypnosisInstitute

The issuer is solely responsible for the content of this announcement.

About Hypnosis Institute

Hypnosis Institute is dedicated to helping people in Hong Kong lead healthier and more fulfilling lives through hypnotic experience. We offer accessible and practical hypnotic experience training programmes designed to integrate hypnotic techniques into everyday life, with a focus on stress management, emotional wellbeing, and personal growth.

Hypnosis Institute is Hong Kong’s only hypnotic experience professional development platform that simultaneously operates a research group, social innovation group, practical training group, crisis psychological support group, charitable initiatives, networking events, therapeutic services, and a comprehensive training pathway.

As the sole Hong Kong chapter of the Association for Integrative Medicine (AIM) in the United States, the sole overseas Hong Kong academy of UK educational institution Study House (Quality Licence Scheme), and the sole specialist hypnotic experience training school in Hong Kong under Cambridge International College in the United Kingdom, Hypnosis Institute provides internationally recognised qualifications that contribute to the advancement of the industry.

Founder Charles Leung is a trainer of trainers in the field of hypnotic experience, and has been specially appointed by the Association for Integrative Medicine as the Chief Instructor for Specialist hypnotic experience in Greater China. He has trained over 1,000 hypnotherapists and instructors, upholding the highest standards of professional development in the mental health field.

The Institute’s programmes integrate a comprehensive range of methodologies, including hypnotic experience combined with MBTI personality profiling, DISC behavioural analysis, mental health coaching, emotional education, and the HiddenMe Cards inner child tool — providing a holistic and personalised approach to hypnotic experience practice. Instructors specialise in paediatric hypnotic experience, Internal Family Systems (including inner child) hypnotic experience, stress and insomnia relief hypnotic experience, interpersonal relationship hypnotic experience, as well as hypnotic experience in reminiscence and palliative care.

Driven by the belief that everyone can harness the power of hypnotic experience to enhance their mental wellbeing, Hypnosis Institute is committed to sharing psychological knowledge and providing professional support in the areas of emotional management, life challenges, and the professional development of the hypnotic experience industry.

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Reimagining Capital: Inside BizPal Day 2026 and the Launch of CapitalOS

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JOHOR, MALAYSIA – Media OutReach Newswire – 24 April 2026 – BizPal Malaysia hosted BizPal Day 2026, an invite-only event bringing together investors, SME founders, and ecosystem partners in Johor, where the company formally introduced CapitalOS, its corporate finance platform, and signed Memoranda of Understanding (MOUs) with Malaysian partners My Education Platform and VA Partners.

Attendees of BizPal Day 2026 gather in Johor, Malaysia, bringing together investors, SME founders, and ecosystem partners for the official introduction of CapitalOS, BizPal’s corporate finance platform.

Held at deMori @ FCC Signature, the event featured a live platform demonstration, partner showcase, and networking sessions aimed at facilitating engagement between founders, advisors, and investors.

Introducing CapitalOS

CapitalOS, BizPal’s corporate finance platform, was presented through a live demonstration during the event. The system integrates operational, brand, and financial data into a structured framework designed to support investor readiness and due diligence.

According to BizPal, the platform is intended to help SMEs organise their business information into formats aligned with investor expectations, enabling clearer communication during fundraising discussions.

“SMEs should never walk into a funding conversation unsure of their numbers,” said Ms. Anya Tan, CEO of BizPal Malaysia.

MOUs Expand Distribution Network

The event also included the signing of Memoranda of Understanding between BizPal and two Malaysian partners, My Education Platform and VA Partners. Both organisations will serve as authorised distributors of BizPal’s education and advisory programmes across Malaysia.

Representatives from BizPal and My Education Platform formalise their collaboration through a Memorandum of Understanding (MOU), expanding BizPal’s distribution network across Malaysia.
Representatives from BizPal and My Education Platform formalise their collaboration through a Memorandum of Understanding (MOU), expanding BizPal’s distribution network across Malaysia.

The partnerships expand BizPal’s reach within the SME ecosystem by working with local organisations that support business development and capability building.

“Partnering with BizPal allows us to introduce structured, investor-ready methodologies to the SME community we serve,” said Mr. Jeff Lee, Director, My Education Platform.

A representative from VA Partners is expected to provide a statement following final endorsement.

Global Mentorship Exchange (GMX)

During the event, BizPal also presented the Global Mentorship Exchange (GMX), an ecosystem initiative designed to connect experienced business leaders with high-potential entrepreneurs.

The initiative provides a structured environment for mentorship supported by data-based evaluation and standardised assessment criteria aligned with investor expectations. GMX was first introduced during BizPal’s Data Fundraising Masterclass in December 2025 and was presented to a broader network of partners and investors at BizPal Day.

Next Steps

Following the event, BizPal plans to expand the adoption of CapitalOS and continue developing its partner network across Malaysia and the ASEAN region.
Hashtag: #NoDataNoTalk #DataFundraising #InvestorReady #CapitalReadiness #FinTech #BusinessValuation #ASEANSMEs #BizPalDay


The issuer is solely responsible for the content of this announcement.

About BizPal

BizPal provides data-driven corporate finance solutions designed to help ASEAN SMEs become investor-ready. Its platform, CapitalOS, integrates operational, strategic, and financial data into a unified system that supports business evaluation and investor engagement.

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Vinhomes Green Paradise Can Gio And IHG Hotels & Resorts Partner To Bring Four International Hotel Brands To The Coastal Mega Urban Development

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HANOI, VIETNAM – Media OutReach Newswire – 23 April 2026 – Cangio Tourist City Corporation, the developer of Vinhomes Green Paradise, and IHG Hotels & Resorts, one of the world’s leading hotel companies, have signed a strategic partnership agreement to introduce IHG’s hotel brands to Vinhomes Green Paradise Can Gio in Ho Chi Minh City. The collaboration will not only enhance the project’s service ecosystem to international standards, but also lay the foundation for a leading coastal mega urban development, reinforcing Vinhomes Green Paradise Can Gio’s position on the global tourism and resort map.

Under the agreement, IHG will develop four hotels with a total of more than 1,000 rooms at Vinhomes Green Paradise Can Gio, including InterContinental Saigon Can Gio with 400 rooms, Crowne Plaza Saigon Can Gio with 400 rooms, Holiday Inn Express Saigon Can Gio with 130 rooms, and Garner Saigon Can Gio with 130 rooms.

InterContinental Saigon Can Gio, a world-renowned luxury brand, will deliver premium hospitality experiences tailored to international travelers and domestic guests seeking high-end accommodation. Crowne Plaza Saigon Can Gio, one of the largest upscale hotel brands globally, will cater to frequent travelers with modern, flexible spaces designed to optimize productivity and foster connections.

Holiday Inn Express Saigon Can Gio and Garner Saigon Can Gio will expand the destination’s accommodation offering with efficient, high-quality stays focused on value, making the development more accessible to a broader range of guests. This also marks the official debut of both brands in the Vietnamese market.

According to the development timeline, Holiday Inn Express Saigon Can Gio and Garner Saigon Can Gio are expected to open in 2028, followed by InterContinental Saigon Can Gio and Crowne Plaza Saigon Can Gio in 2030.

In this partnership, Vinpearl, a member of Vingroup, will act as the project operator and lead the collaboration with IHG Hotels & Resorts, while coordinating with all stakeholders throughout the development and operational phases.

Together with Vinpearl’s world-class hospitality brand, the addition of four premium IHG hotels will help realize a 7,000-room accommodation ecosystem at Vinhomes Green Paradise Can Gio, meeting the growing demand for extended stays and diverse experiences year-round in Can Gio and Ho Chi Minh City.

Complementing the hospitality offering, a series of large-scale entertainment and resort facilities unique to Vinhomes Green Paradise Can Gio will further elevate the destination. These include the 122-hectare VinWonders theme park featuring the world’s tallest artificial snow mountain and nearly 200 attractions, the 5,000-seat Blue Waves Theater, the 800-hectare Paradise Lagoon, the five-star international cruise port Landmark Harbour, and two 18-hole international-standard golf courses. Together, these developments aim to position Can Gio as a globally-recognized tourism and resort hub, targeting 40 million visitors annually and standing alongside leading destinations in Vietnam and worldwide.

Mr. Rajit Sukumaran, Senior Vice President and Managing Director, East Asia & Pacific, IHG Hotels & Resorts, said: “This agreement marks the beginning of a strategic partnership between IHG and Vingroup. Bringing four of our standout brands to Vinhomes Green Paradise Can Gio reflects the diversity of our portfolio, as well as our strong commitment to supporting Vietnam’s goal of becoming a leading global tourism destination. With brands spanning multiple segments, we believe this collaboration will help create an integrated hospitality ecosystem that meets the diverse needs of travelers at one of Vietnam’s most significant developments.”

Ms. Ngo Thi Huong, Chief Executive Officer of Vinpearl Joint Stock Company, said: “We selected IHG not only for its global brand portfolio but also for its proven operational expertise across international markets. Introducing InterContinental, Crowne Plaza, Holiday Inn Express, and Garner to Vinhomes Green Paradise Can Gio is a key step in completing our service structure and establishing international operating standards for the mega project’s hotel system. With this partnership as a foundation, we believe Vinhomes Green Paradise will progressively emerge as a world-class destination, where a fully integrated ecosystem continues to enhance its appeal to residents and both domestic and international visitors.”

Vinhomes Green Paradise is located in the southeastern part of Ho Chi Minh City. Construction began on April 19, 2025, with a total area of 2,870 hectares. The development features three sides facing the sea and is adjacent to the Can Gio Mangrove Biosphere Reserve, a UNESCO-recognized site. The project is being developed to leading ESG++ standards, integrating green, smart, ecological, and regenerative principles.

The development benefits from a well-connected transport infrastructure network, including the Ben Thanh – Can Gio high-speed railway, which will reduce travel time from central Ho Chi Minh City to just 13 minutes, the Can Gio Bridge, the interchange connecting Rung Sac Road with the Ben Luc – Long Thanh Expressway, and the Can Gio – Vung Tau sea-crossing route, enabling travel between two major tourism hubs in just 10 minutes.

With a diverse range of accommodation options, internationally-standardized hotel systems, and a wide array of cultural, artistic, sports, and entertainment facilities aligned with green, smart, and community-friendly principles, Vinhomes Green Paradise Can Gio stands out as a rare mega urban development that both sets new benchmarks for ESG living and delivers a world-class tourism and resort experience.

Hashtag: #Vinhomes

The issuer is solely responsible for the content of this announcement.

About IHG Hotels & Resorts:

IHG Hotels & Resorts is a global hospitality company with a portfolio of 21 brands and IHG One Rewards, one of the world’s largest hotel loyalty programs with over 160 million members. IHG currently franchises, leases, manages, or owns more than 6,900 hotels across over 100 countries, with more than 2,300 hotels in its development pipeline.

IHG’s brand portfolio spans Luxury & Lifestyle, Premium, Essentials, and Suites segments, including well-known brands such as Six Senses, Regent, InterContinental, Crowne Plaza, Holiday Inn Express, Garner, Staybridge Suites, and Candlewood Suites.

About Vinhomes
Vinhomes is Vietnam’s leading real estate developer, pioneering the development of large-scale, well-planned urban areas with integrated amenities, green living environments, and modern lifestyles. In addition to 36 urban developments currently in operation nationwide, Vinhomes continues to focus on building next-generation mega and super urban developments of regional scale and significance, aspiring to create some of the most livable cities in the world while significantly transforming Vietnam’s urban landscape.

For more information, please visit

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