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LUX launches groundbreaking Shake For Change campaign in China, empowering women to reclaim their identities through the power of names

Published

8 months ago

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SHANGHAI, CHINA – Media OutReach Newswire – 17 April 2025 – In a bold move to challenge gender bias and celebrate individuality, LUX unveiled its revolutionary ‘Shake For Change’ campaign in China – a first-of-its-kind digital experience that puts the power of transformation into women’s hands. At the heart is a radical, yet deeply personal idea: reclaiming one’s name as a declaration of identity and self-expression.

A name is more than a label but a reflection of who we are and aspire to be. Yet, for countless women in China, their names echo the weight of outdated expectations and ingrained cultural bias. Social listening uncovered deeply troubling stories: names like Zhao Di (“I wish you were a boy”) and Ya Nan (“secondary to man”) reveal a painful legacy of disappointment and inequality.

But Chinese women are speaking out – and they’re being heard.

Across China, women are sharing their stories and calling out the sexism embedded in names never truly theirs, leading to viral conversations and igniting a nationwide movement to challenge the narrative.

Empowering women through the Shake For Change H5 experience
To spotlight the pervasive issue and empower women to take control of their identities, LUX created the Shake For Change H5 experience.

Accessible via WeChat, Weibo, and Rednote, this interactive experience spotlights the struggles women face with names that no longer serve them and empower them to take a bold step towards self-expression

How It Works:

  • Enter Your Current Name – Users enter their given name which carries the weight of cultural expectation or disappointment.
  • Shake for Inspiration – With a shake of their phone, a bold new name is revealed
  • Find Your Perfect Fit – Users can continue to shake for more name inspirations or share their favorite with friends and followers.

This is more than just a digital tool—it’s a moment of transformation.

Shake For Change bridges the gap between emotion and action, turning a daunting, bureaucratic process into an empowering journey.

Honoring heritage with New Women’s Font
LUX created a dynamic typeface, New Women’s Font, inspired from the historic Nu Shu script to honor the women who pioneered it. Translating to ‘women’s script’, Nu Shu was crafted by women and used in secrecy to express stories of pain, resilience and sisterhood under a patriarchal society.

The New Women’s Font serves as a powerful way to write modern female names, imbuing them with resilience of their foremothers, helping women break free from outdated traditions to boldly rewrite their futures.

Reimagining names with AI
Leveraging AI, each name is crafted to maintain a meaningful connection to the individual’s existing name to preserve its personal significance while carrying symbolic meaning.

Judy Zu, Global Brand Director, LUX, said, “Each Chinese character is an alchemy of sound and symbol—the same strokes, rearranged, weave blessings or critiques. At LUX, we believe every woman deserves a name that becomes a mirror to her strength and a compass for her journey. Yet, even today, profound bias still lurks behind many women’s names. That’s why we created Shake For Change: not just to rename, but to reignite.

Because every woman can—and should—sculpt her identity unapologetically. Just as characters transform with every stroke, so can we.”

Amplifying voices through the Rednote Ambassador Program
LUX has partnered with influential female voices on Rednote who embraced the transformative journey of Shake For Change firsthand. Through personal narratives, they show how a name can be a turning point. Their stories illuminate a universal truth: when a woman defines herself on her own terms, she unlocks a deeper sense of self-worth and possibility.

Discover the Shake For Change H5 experience and discover your own transformation. Visit LUX’s official pages on WeChat, Weibo, and Rednote to learn more and join a community of women rewriting their futures, one powerful name at a time.
Hashtag: #LUX

The issuer is solely responsible for the content of this announcement.

About LUX

LUX has been celebrating beauty and femininity since 1925. We understand that beauty is a woman’s armour, her source of strength. It is hers to express, unapologetically. We will continue to help women everywhere to rise above judgements they face at home, in the workplace and in wider society.

About VML 

At VML we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

For more information, please visit us at

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AEON Bank Helps Ease Festive Season’s Budget Constraints with No-Hassle Personal Financing-i

Published

1 day ago

on

24/12/2025

By

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 24 December 2025 – As Malaysians gear up for multiple financial commitments in the upcoming weeks and months, especially during the year-end holidays, back-to-school and double festive season, AEON Bank (M) Berhad, Malaysia’s first digital Islamic bank, strengthens its commitment to financial inclusion by offering accessible support through its Personal Financing-i (PF-i).

From December 2025 till March 2026, the bustling seasons present convergence of multiple spending needs for many households. Acknowledging that this might raise the need for flexible liquidity, AEON Bank provides a solution to address such budgetary constraints in the form of the PF-i; an inclusive, hassle-free financing facility, easily accessible via its digital banking app.

Optimising a Risk-Based Pricing (RBP) framework to determine a competitive and personalised profit rate, AEON Bank ensures that customers can seamlessly apply for PF-i online, as long as they are Malaysian citizens aged 18 to 55, with a minimum monthly gross income of RM2,500 – be it salaried employees or self-employed individuals, freelancers, as well as gig economy workers.

Aligned with Shariah banking principles, PF-i offers financing facility from RM1,000 up to RM100,000 with flexible tenure options ranging from 3 to 84 months, allowing for repayments tailored to individual budget needs. The Flat Profit Rate starting from 3.88% p.a. and a nominal Wakalah Fee of RM1 is applicable upon acceptance.

The entire process, from the application to fund disbursement are all managed online via the AEON Bank app. This simplifies the process and eliminates the need for physical paperwork or branch visits. To apply for PF-i, customers simply need to follow these steps :

  • Step 1 : Activated Savings Account-i pre-requisite

Download the AEON Bank app and activate the Savings Account-i, prior to applying for PF-i.

  • Step 2 : Eligibility check and employment details

Applicants must be Malaysian citizens aged 18 and above, earning a minimum monthly gross income of RM2,500 – either as salaried employees, self-employed or gig workers.

  • Step 3 : Financing selection

Select the preferred financing amount ranging from RM1,000 up to RM100,000 and flexible repayment tenure, with options between 3 to 84 months.

  • Step 4 : Supporting document submission

Upload the latest EPF (KWSP) statement, reflecting the latest consecutive 6-months contributions (for salaried workers) or latest consecutive 6-month bank statement (for self-employed/gig workers).

  • Step 5 : Approval and fund disbursement

Applications will be processed immediately and upon approval, funds will be disbursed directly into the applicant’s AEON Bank Savings Account-i. Repayments will be automatically deducted via monthly auto-debit.

PF-i enables Malaysians to access a Shariah compliant financing facility to ease their needs; be it an emergency financial support, family budget constraint, small renovation, vehicle repair or a much needed financial aid to bridge the temporary cashflow gaps.

For comprehensive details on the Personal Financing-i (PF-i), including full terms and conditions, click here to browse the website and scan the QR Code to download the AEON Bank app: https://www.aeonbank.com.my/api/qr-handler

Hashtag: #AEONBank #DigitalBanking #IslamicDigitalBank #ShariahCompliant #FinancialInclusion #IslamicFintech #PersonalFinancing





The issuer is solely responsible for the content of this announcement.

AEON Bank (M) Berhad

AEON Bank (M) Berhad is the first digital Islamic bank in Malaysia, licensed and regulated by Bank Negara Malaysia and the Ministry of Finance. Officially launched on 26 May 2024, we currently offer a suite of Shariah-compliant products and services under the Personal Banking and Business Banking (AEON Bank Biz).

Our Personal Banking offerings are 100% accessible via the AEON Bank app, namely the deposit Savings Account-i, AEON Bank x Visa Debit Card-i, Personal Financing-i, Term Deposit-i, Savings Pots, DuitNow QR, utility bill payments, personal financial management and budgeting tools with Neko Sensei, and a range of digital payment services with strategic partners and merchants, as well as Neko Missions, Malaysia’s first gamified digital banking interactive rewards programme.

On 8 August 2025, AEON Bank (M) Berhad officially launched AEON Bank Biz, anchored by the Current Business Account-i and integrated cash management capabilities, with the initial onboarding of vendors from AEON Credit Service (M) Berhad and suppliers within the broader AEON ecosystem. The targeted approach is designed to create an integrated value chain linking AEON’s retail and financial services networks, supporting strategic growth and greater inclusivity. AEON Bank Biz offers streamlined processes for account onboarding, credit assessments and financial services, utilising AI-driven fintech solutions to enable simplified procedures, faster approvals, and an enhanced digital banking experience for business owners and entrepreneurs. AEON Bank Biz’s products and services will soon be extended to more local businesses and entrepreneurs across Malaysia.

Being part of the AEON Group conglomerate, AEON Bank (M) Berhad is equally held by AEON Financial Service Co. Ltd. (AFS Japan) and AEON Credit Service (M) Berhad (ACSM). AFS Japan is responsible for the AEON Group’s financial services businesses, with strong roots in the retail sector which operates in Japan and 10 countries across Asia and it is. AEON Group is Japan’s largest retail group and it is a pure holding company that comprises eight core businesses.

AEON Group Malaysia consists of several entities, namely, AEON Co. (M) Bhd, AEON Credit Service (M) Berhad, AEON Bank (M) Berhad, AEON BiG (M) Sdn Bhd, AEON Fantasy (M) Sdn Bhd, AEON Delight (M) Sdn Bhd, AEON Global Supply Chain Sdn Bhd and Malaysian AEON Foundation (MAF). AEON Group has been a recognizable household brand with more than 200 years of history and evolution in Japan since the Edo era, along with 4 decades of growth in Malaysia, providing consumers with daily financial solutions and diversified retail convenience.

Our cloud native agility and AI optimisation, combined with the strength of our Shariah DNA, Malaysian roots and Japanese heritage are our distinguishing factors, while the integration with the AEON ecosystem gives us a competitive advantage of being the only bank in Malaysia with its own nationwide retail network. On top of that, AEON Points loyalty programme offers customers value-added benefits and meaningful rewards, as the AEON Points can be redeemed into cash value, deposited directly into customers’ AEON Bank Savings Account-i.

AEON Bank (M) Berhad is committed to provide accessible financial solutions for Malaysians and we aim to empower the community in pursuing their financial aspirations and achieve economic independence, hence fostering a more inclusive financial future for all. We will continue to contribute towards the Islamic banking development in the region and the nation’s digital economy.

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Media OutReach

AEON Bank Helps Ease Festive Season’s Budget Constraints with No-Hassle Personal Financing-i

Published

1 day ago

on

24/12/2025

By

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 24 December 2025 – As Malaysians gear up for multiple financial commitments in the upcoming weeks and months, especially during the year-end holidays, back-to-school and double festive season, AEON Bank (M) Berhad, Malaysia’s first digital Islamic bank, strengthens its commitment to financial inclusion by offering accessible support through its Personal Financing-i (PF-i).

From December 2025 till March 2026, the bustling seasons present convergence of multiple spending needs for many households. Acknowledging that this might raise the need for flexible liquidity, AEON Bank provides a solution to address such budgetary constraints in the form of the PF-i; an inclusive, hassle-free financing facility, easily accessible via its digital banking app.

Optimising a Risk-Based Pricing (RBP) framework to determine a competitive and personalised profit rate, AEON Bank ensures that customers can seamlessly apply for PF-i online, as long as they are Malaysian citizens aged 18 to 55, with a minimum monthly gross income of RM2,500 – be it salaried employees or self-employed individuals, freelancers, as well as gig economy workers.

Aligned with Shariah banking principles, PF-i offers financing facility from RM1,000 up to RM100,000 with flexible tenure options ranging from 3 to 84 months, allowing for repayments tailored to individual budget needs. The Flat Profit Rate starting from 3.88% p.a. and a nominal Wakalah Fee of RM1 is applicable upon acceptance.

The entire process, from the application to fund disbursement are all managed online via the AEON Bank app. This simplifies the process and eliminates the need for physical paperwork or branch visits. To apply for PF-i, customers simply need to follow these steps :

  • Step 1 : Activated Savings Account-i pre-requisite

Download the AEON Bank app and activate the Savings Account-i, prior to applying for PF-i.

  • Step 2 : Eligibility check and employment details

Applicants must be Malaysian citizens aged 18 and above, earning a minimum monthly gross income of RM2,500 – either as salaried employees, self-employed or gig workers.

  • Step 3 : Financing selection

Select the preferred financing amount ranging from RM1,000 up to RM100,000 and flexible repayment tenure, with options between 3 to 84 months.

  • Step 4 : Supporting document submission

Upload the latest EPF (KWSP) statement, reflecting the latest consecutive 6-months contributions (for salaried workers) or latest consecutive 6-month bank statement (for self-employed/gig workers).

  • Step 5 : Approval and fund disbursement

Applications will be processed immediately and upon approval, funds will be disbursed directly into the applicant’s AEON Bank Savings Account-i. Repayments will be automatically deducted via monthly auto-debit.

PF-i enables Malaysians to access a Shariah compliant financing facility to ease their needs; be it an emergency financial support, family budget constraint, small renovation, vehicle repair or a much needed financial aid to bridge the temporary cashflow gaps.

For comprehensive details on the Personal Financing-i (PF-i), including full terms and conditions, click here to browse the website and scan the QR Code to download the AEON Bank app: https://www.aeonbank.com.my/api/qr-handler

Hashtag: #AEONBank #DigitalBanking #IslamicDigitalBank #ShariahCompliant #FinancialInclusion #IslamicFintech #PersonalFinancing





The issuer is solely responsible for the content of this announcement.

AEON Bank (M) Berhad

AEON Bank (M) Berhad is the first digital Islamic bank in Malaysia, licensed and regulated by Bank Negara Malaysia and the Ministry of Finance. Officially launched on 26 May 2024, we currently offer a suite of Shariah-compliant products and services under the Personal Banking and Business Banking (AEON Bank Biz).

Our Personal Banking offerings are 100% accessible via the AEON Bank app, namely the deposit Savings Account-i, AEON Bank x Visa Debit Card-i, Personal Financing-i, Term Deposit-i, Savings Pots, DuitNow QR, utility bill payments, personal financial management and budgeting tools with Neko Sensei, and a range of digital payment services with strategic partners and merchants, as well as Neko Missions, Malaysia’s first gamified digital banking interactive rewards programme.

On 8 August 2025, AEON Bank (M) Berhad officially launched AEON Bank Biz, anchored by the Current Business Account-i and integrated cash management capabilities, with the initial onboarding of vendors from AEON Credit Service (M) Berhad and suppliers within the broader AEON ecosystem. The targeted approach is designed to create an integrated value chain linking AEON’s retail and financial services networks, supporting strategic growth and greater inclusivity. AEON Bank Biz offers streamlined processes for account onboarding, credit assessments and financial services, utilising AI-driven fintech solutions to enable simplified procedures, faster approvals, and an enhanced digital banking experience for business owners and entrepreneurs. AEON Bank Biz’s products and services will soon be extended to more local businesses and entrepreneurs across Malaysia.

Being part of the AEON Group conglomerate, AEON Bank (M) Berhad is equally held by AEON Financial Service Co. Ltd. (AFS Japan) and AEON Credit Service (M) Berhad (ACSM). AFS Japan is responsible for the AEON Group’s financial services businesses, with strong roots in the retail sector which operates in Japan and 10 countries across Asia and it is. AEON Group is Japan’s largest retail group and it is a pure holding company that comprises eight core businesses.

AEON Group Malaysia consists of several entities, namely, AEON Co. (M) Bhd, AEON Credit Service (M) Berhad, AEON Bank (M) Berhad, AEON BiG (M) Sdn Bhd, AEON Fantasy (M) Sdn Bhd, AEON Delight (M) Sdn Bhd, AEON Global Supply Chain Sdn Bhd and Malaysian AEON Foundation (MAF). AEON Group has been a recognizable household brand with more than 200 years of history and evolution in Japan since the Edo era, along with 4 decades of growth in Malaysia, providing consumers with daily financial solutions and diversified retail convenience.

Our cloud native agility and AI optimisation, combined with the strength of our Shariah DNA, Malaysian roots and Japanese heritage are our distinguishing factors, while the integration with the AEON ecosystem gives us a competitive advantage of being the only bank in Malaysia with its own nationwide retail network. On top of that, AEON Points loyalty programme offers customers value-added benefits and meaningful rewards, as the AEON Points can be redeemed into cash value, deposited directly into customers’ AEON Bank Savings Account-i.

AEON Bank (M) Berhad is committed to provide accessible financial solutions for Malaysians and we aim to empower the community in pursuing their financial aspirations and achieve economic independence, hence fostering a more inclusive financial future for all. We will continue to contribute towards the Islamic banking development in the region and the nation’s digital economy.

Continue Reading

Media OutReach

Empowering Website Operations Across ASEAN with AI and Teamwork

Published

1 day ago

on

24/12/2025

By

Japan’s MONJI+—A WebOps Enablement Platform Inspired by Voices from 77 Countries—Launches Its English Edition

OSAKA, JAPAN – Media OutReach Newswire – 24 December 2025 – ALAKI Inc., celebrating its 15th anniversary, has officially launched the English edition of MONJI+, an evolution of its 2018-born feedback tool MONJI β, now reimagined as a comprehensive WebOps Enablement Platform.

Alongside its free plan, available indefinitely, MONJI+ begins its full-scale expansion into the ASEAN market, helping teams elevate their website operations. In addition, a free Academic Edition is now offered to educational institutions to foster the next generation of web and IT talent.

▶️ Learn more about MONJI+

A Platform Born from 77 Countries of Real-World Insight

Since its launch in Japan in 2018, MONJI β has been adopted by web agencies, corporations, and advertising firms worldwide—across 77 countries and regions—streamlining feedback workflows for website management and development.

In everyday website operations, teams often face:

  • Feedback scattered across tools and channels
  • Miscommunication between internal teams and agencies
  • Unclear priorities that fail to drive results
  • Knowledge loss when members change
  • Valuable learnings buried and forgotten

MONJI+ connects creation, publishing, maintenance, and optimization into a single workflow—eliminating silos and enabling all members to move forward toward shared goals.

▶️ See how MONJI+ transforms your workflow

Since its official launch in Japan in January 2025, MONJI+ has rapidly spread among enterprises and educational institutions. It is increasingly adopted as a practical standard among agencies and in-house teams, improving productivity and measurable outcomes.

Responding to Global Voices – Official Launch of the English Edition

During forums and seminars held alongside the Expo 2025 Osaka, Kansai, Japan, ALAKI engaged with government representatives and industry leaders from around the world.

The feedback was clear: inefficiencies in website operations, lack of improvement cycles, and a shortage of web marketing expertise are universal challenges. But one issue stood out above all—the shortage of skilled web and IT professionals.

Some governments even requested that MONJI+ contribute to national web/IT talent development, not just productivity gains. Following the Expo, inquiries from multiple countries confirmed the demand, prompting the official release of the English edition of MONJI+.

Confidence from SWITCH 2025, and a Vision for What’s Next

As part of its ASEAN expansion, ALAKI visited SWITCH 2025 (Singapore Week of Innovation & Technology), held from October 29–31. Through dialogues with government agencies, corporations, startups, and academic institutions, the importance of website operations productivity and digital talent development was reaffirmed.

Insights from leading ASEAN web and IT innovators will continue to shape the evolution of MONJI+.

Key Benefits of MONJI+

Eliminate inefficiencies and dependency on individuals—enhancing both productivity and performance in website operations.

  • Workflow Efficiency: Centralize feedback and progress tracking to prevent oversights
  • Error Reduction: Detect typos automatically with AI proofreading
  • Results-Oriented: Integration with analytics tools helps identify improvement areas instantly
  • Team Collaboration: Share real-time updates across internal and external members
  • Knowledge Building: Use the Wiki feature to retain expertise and reduce training costs

▶️ Explore MONJI+ features

The Future of “Agentic WebOps” — Powered by Data and AI

MONJI+ evolves beyond a simple management tool—it becomes an AI-driven partner that learns from operational data to support human decision-making and creativity.

Our vision: a human-in-the-loop “Agentic WebOps” environment that helps teams achieve outcomes with AI-assisted decision support.

Available AI Features:

  • AI typo and error detection for feedback
  • AI chatbot assistance

Upcoming AI Features (Examples):

  • Content suggestion and creation
  • Feedback trend analysis and improvement recommendations
  • Design assistance
  • Webpage performance analysis and enhancement
Customer Success Stories
  • Global Marketing Agency (Singapore): “Sharing the same interface greatly improved collaboration across our international offices.”
  • Web Production Agency (Japan): “Centralized feedback management accelerated delivery times by roughly 30%.”
  • E-commerce Company (Japan): “By linking with an analytics tool, we identified key improvement areas instantly—our conversion rate increased by over 20%.”
  • Recruitment Platform (Japan): “With AI detecting typos automatically, our job listing checks became faster and more reliable.”
Vision Video – ‘Pride and Hope for the Web Industry’

Discover how MONJI+ envisions the future of website operations.

▶️ Watch the Vision Video

CEO’s Comment

“Website operations shouldn’t be about chasing scattered messages—it should be about generating results that matter. With MONJI+, we unify feedback, workflow, and analytics, while AI suggests the next strategic move. Our mission is to help ASEAN teams reach outcomes faster and more reliably.”

— Yuji Yamauchi, Founder & CEO, ALAKI Inc.

Getting Started

Getting started is easy, with no credit card required. MONJI+ aims to be the shared foundation for website operations, accessible to everyone.

  • Forever-Free Plan: Access essential functions without time limits
  • 30-Day Free Trial: Experience all features in a live environment

▶️ Start your free 30-day trial now

Free “Academic Edition” for Educational Institutions

To empower the next generation of web and IT professionals, MONJI+ offers an Academic Edition free of charge to universities, vocational schools, and online programs. Students and educators can experience real-world website operations, gain practical skills, and collaborate through shared projects.

▶️ Learn more about the Academic Edition

Hashtag: #MONJI+

The issuer is solely responsible for the content of this announcement.

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