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Magniflex Celebrates 63rd Anniversary with New Flagship Store in HomeSquare, Shatin
Expanding Brand Service Network into the New Territories
Magniflex’s flagship store in Hong Kong relocated to Windsor House in Causeway Bay last year and has served over 6,800 customers in Hong Kong in the past three years. The group looks forward to further enhancing its sales network after entering the New Territories, providing more convenient services and experiences for customers in different regions.
Comprehensive Product Upgrades and Certification from Authoritative Institutions
With over 60 years of artisanal Italian craftsmanship in manufacturing bedding products, Magniflex Hong Kong has introduced the group’s proud Stretch Mattress this year, bringing the first American Chiropractors Association (ACA) certified spinal mattress to Hong Kong, offering residents the ultimate Italian sleep experience.
Promoting United Nations Sustainable Development Goals
Magniflex is a participating company in the United Nations Sustainable Development Goals (SDGs) initiative, committed to establishing transparent and measurable environmental improvement policies. For instance, we use solar panels to reduce carbon emissions and actively promote environmental protection. Our commitment to sustainability has earned us two important certifications: OEKO-TEX® CLASS I, guaranteeing that our products are free from harmful substances for humans and the environment; and GOTS, confirming that our Tuscany series fabrics are made from 100% organic materials.
Multinational Company Originating from Florence, Italy
Maintaining the highest production standards, all products are 100% made in Italy and comply with regulations and requirements in over 100 countries and regions worldwide. Products sold globally meet international standards, including the U.S. flammability safety standard CFR 1633, globally recognized non-toxic textile certification, and AJA EUROPE certification, ensuring the highest manufacturing level.
Introducing Latest Technology and Highest Sanitary Standards
The group continually strives for innovation by introducing the highest technological production equipment and instruments. Magniflex® mattresses are disinfected with a special UV-C sterilization machine before leaving the factory and are then vacuum-packed using patented technology, ensuring complete prevention of bacterial and viral contact (including COVID-19) after packaging, thus maintaining the highest sanitary standards. The management system in our Italian factories complies with UNI EN ISO 9001:2015 standards, ensuring the highest manufacturing levels.
Celebrating 63rd Anniversary with Great Offers
To mark the milestone of entering the 63rd year, the Italian headquarters has prepared various offers and celebratory rewards for the opening of the Hong Kong HomeSquare store, including free delivery and old mattress recycling services for orders made within the first month of opening, free mattress storage service, and various exclusive gift offers, aiming to resolve all customers’ sleep-related concerns.
Staying Calm Amidst Chaos; Wishing Everyone Sweet Dreams
In the past few years, global turmoil and fluctuations in the Hong Kong economy have posed various challenges for our group. Despite these challenges, we remain committed to a customer-first philosophy. During wartime, we donated mattresses to conflict areas; during the pandemic, we developed antiviral mattresses to provide additional protection for customers. Through continuous technological research and innovation, we strive to bring the highest quality bedding products from Italy to the world, fulfilling our promise to offer the ultimate sleep experience for customers globally.
Hashtag: #Magniflex
The issuer is solely responsible for the content of this announcement.
About Magniflex
Founded in 1962, Magniflex is an Italian mattress manufacturer known for its high quality and comfort, making it the largest mattress manufacturer in Italy. The Italian factory produces 10,000 mattresses daily and sells them to 99 countries and regions around the world, with all products being 100% made in Italy. The brand focuses on innovation and provides ergonomically designed mattresses, collaborating with various professional organizations and academic institutions, becoming the first mattress brand globally to be certified by the American Chiropractors Association (ACA).
Magniflex Website: www.magniflex.com.hk
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SIM Global Education’s guide to navigating the first 30 days of university life
Starting university is an exciting milestone, but it also comes with new expectations, from independent learning to navigating a new social environment. With early access to academic support, peer networks and wellbeing resources, SIM GE aims to ensure that students do not have to navigate this transition alone.
A “First 30 Days” Guide for New Students
To help students hit the ground running, the guide focuses on four key pillars: administration, academics, community and wellbeing, offering a clear roadmap for a confident and well-rounded start to university life.
Getting setup from Day One
The first week is all about laying the groundwork. Students are encouraged to attend orientation, activate essential academic systems and familiarise themselves with campus resources that will support their journey ahead. For international students arriving in Singapore, SIM GE provides dedicated onboarding through its International Student Office (ISO). From pre-departure preparation and Student’s Pass guidance to accommodation support and buddy programmes, students are guided every step of the way. Welcome receptions and orientation activities also offer early opportunities to build connections, helping students feel at home even before classes begin.
Establishing academic habits early
As classes begin, students quickly discover that understanding expectations early can make all the difference. The guide encourages students to review module outlines, plan ahead for assessments and actively seek support when needed. SIM GE offers a range of academic resources, including workshops and consultations focused on writing, research, presentations and effective study strategies. These resources are designed not just to support learning, but to help students develop the confidence and skills needed to thrive in a university environment.
Finding community beyond the classroom
Unversity life extends far beyond lectures. In their first month, students are encouraged to explore co-curricular activities (CCAs), student clubs and peer networks that enrich their overall experience. Programmes such as student ambassador initiatives and peer mentoring provide valuable opportunities for students to learn from seniors, gain practical insights and form meaningful friendships. By getting involved early, students can build a strong sense of belonging and become part of a vibrant campus community.
Prioritising wellbeing during the transition
Adjusting to university life can be both exciting and challenging. Recognising this, SIM GE places strong emphasis on student wellbeing, providing access to counselling and wellness services that support mental health and personal development. These services help students manage academic pressures, build resilience and maintain balance, ensuring they are well equipped to navigate both the highs and challenges of university life.
Supporting students every step of the way
SIM Global Education believes that a strong start can make a lasting difference. By encouraging students to actively engage with academic resources, peer support and wellbeing services from the outset, the institution aims to create an environment where students can grow with confidence, both academically and personally.
References:
- SIM – International Students Onboarding – https://www.sim.edu.sg/degrees-diplomas/admissions/international-students-onboarding
- SIM Global Education – International Student Office – https://regional.simge.edu.sg/en/international-student-office/
- SIM GE – International student support and buddy programmes – https://regional.simge.edu.sg/en/navigating-the-transition-to-studying-abroad/
- SIM GE CCA – https://www.sim.edu.sg/degrees-diplomas/life-at-sim/co-curricular-activities
- SIM GE Student Ambassadors – https://www.sim.edu.sg/degrees-diplomas/life-at-sim/student-ambassadors
- SIM Student Care – https://www.sim.edu.sg/degrees-diplomas/life-at-sim/student-care
Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 17,000 full- and part-time students and adult learners, of which approximately 41% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit www.sim.edu.sg.
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XEV Dismantles the Dealership Model: New “Hardware + Service” Ecosystem Separates Vehicle Cost from Power and Slashes EV Entry Prices in Europe
Decoupling the Battery from the Price Tag
For decades, the battery has been the most expensive single component of an electric car. It is also the component most likely to depreciate. XEV’s innovative business model fundamentally alters this equation by separating the vehicle (hardware) from the battery (service).
Customers purchase the car but lease the energy capacity. This strategy significantly lowers the initial purchase price. It makes premium urban mobility accessible to a broader demographic. This ranges from young professionals seeking their first vehicle to fleet operators managing tight margins.
“We are not just manufacturing cars. We are redefining vehicle ownership,” says the XEV leadership team. “Our goal is to make car production as flexible as smartphone manufacturing. We give users exactly what they need for city living without the financial weight of traditional ownership.”
3 Minutes to Full Power: Solving the Charging Crisis
Range anxiety remains a critical hurdle for European EVs. This is particularly true for drivers without private home charging infrastructure. XEV addresses this with its proprietary battery swapping network.
The XEV YOYO and the upcoming XEV XPRESSION are engineered with a modular battery system. Instead of waiting hours at a charging point, drivers pull into a dedicated station. They complete a fully automated battery replacement in approximately three minutes.
This “SWAPPING” technology does more than save time. It improves operational efficiency for commercial users and ensures the vehicle is immune to battery degradation. Since the driver does not own the battery, they never have to worry about the cell’s lifespan affecting the car’s resale value. This creates a “Zero Usage Anxiety” experience for the owner.
Data-Driven Customization: The End of “One Size Fits All”
The XEV lineup is purpose-built for the narrow streets and high congestion of European cities. With a compact footprint of roughly 2.5 meters, the YOYO navigates historic city centers with ease. However, small size does not mean limited options.
Unlike legacy automakers that push stock inventory, XEV utilizes a data-driven C2M model. Users configure their vehicles via an online platform. They select distinct exterior colors, interior materials, wheel designs, and specific features. This user input triggers a flexible production process that creates a customizable car tailored to specific tastes. XEV uses the massive data generated from these customization choices to refine future designs and forecast market trends with precision.
Commercial Application: Powering the Last-Mile Economy
The flexibility of the XEV platform extends well beyond personal commuting. It is designed to serve the booming last-mile economy. The platform supports last-mile delivery vehicles and shared mobility fleets.
XEV provides specialized enclosed cargo options for logistics companies. The vehicle can even be customized for small business applications, such as mobile coffee carts or retail trucks. For small business owners, the vehicle serves as a mobile asset that can be configured for specific trades, effectively lowering the barrier to entry for entrepreneurs.
XEV has already initiated pilot projects with major European logistics firms to prove the model’s viability for high-frequency urban commuting and commercial delivery. For car-sharing services, the high utilization rates and low maintenance needs of the YOYO make it an ideal asset for time-based rental fleets. The modular design further supports this eco-friendly lifecycle by facilitating easy repair and part upgrades. This extends the product lifespan and reduces waste compared to traditional vehicles that are often scrapped when a single major system fails.
A Strategic Supply Chain for a New Era
XEV achieves this level of flexibility through a strategic manufacturing model. The company adopts a capital-light approach that relies on deep collaboration with mature Asian automotive supply chains. This ensures rigorous quality control and cost efficiency without the bloating of traditional manufacturing.
Simultaneously, XEV is committed to European localization. The company is currently establishing assembly hubs and battery swapping networks across Europe to better serve local demand. This dual approach allows XEV to combine global manufacturing power with local market responsiveness. It ensures that while the technology is global, the support and infrastructure are local.
Availability
Sales and deliveries of the XEV YOYO have commenced in selected European markets, including Italy and Germany. The company continues to expand its infrastructure to support the growing network of users who demand a smarter and cleaner way to move through their cities.
For more information on the YOYO and the battery-swapping network, visit https://www.xev-global.com/yoyo or explore the upcoming XPRESSION model at https://www.xev-global.com/xpression.
Hashtag: #XEV
The issuer is solely responsible for the content of this announcement.
About XEV
XEV is an innovative electric vehicle company committed to transforming the way cars are designed, built, and owned. Through its direct-to-consumer (DTC) online customization platform and a flexible production system, XEV integrates personalized user demand with modular smart manufacturing. The company’s mission is to make electric vehicles accessible and lifestyle-aligned for everyone. It drives the transition toward sustainable and personalized mobility. XEV positions itself not just as a manufacturer but as a global leader in urban electric mobility solutions.
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LUX Launches ‘Chin Up’ to Defy Text Neck
LUX, the iconic global beauty brand, knows true radiance is about how you show up. That effortless “it girl” energy starts with posture. That’s why the brand is launching LUX Chin Up—a digital tool designed to tackle “Text Neck” and help women keep their heads high and their bold beauty even higher.
“LUX always inspires women to boost their presence and own their beauty power,” said Gaurav Datta, Global Brand VP. “Our phones are amazing for self-expression, but there’s a catch. They elevate our digital selves but often shrink our real-world presence. That constant downward scroll quietly chips away at posture, poise, and bold beauty. With ‘Chin Up,’ we’re offering a simple way for women to realign, lift up, and step back into their power.”
LUX offers a brilliantly simple, tech-forward solution without the need for complicated downloads. LUX Chin Up is a smart webpage that taps into your phone’s motion sensors. Used with the split-screen option, it stays on screen as a small tab, reminding you of the right angle to maintain while you doomscroll.
- The Sweet Spot: The tool encourages keeping your screen at an optimal 90-degree angle.
- The Gentle Nudge: If you start to slouch and the angle drops, the sensor detects it and the screen blinks, prompting you to raise your phone.
- The Reset: Straighten up, bring your phone back up, and carry on scrolling with boldness.
LUX believes this can be an essential modern-day beauty ritual that extends beyond the shower. By habituating women to hold the right posture, LUX naturally lifts their chins and opens their posture, instantly restoring a vibrant, room-commanding presence. It’s a small shift that brings Main Character Beauty to life, both on screen and off.
Make LUX Chin Up a habit, try it for a week, and improve your posture. Visit lux.com/chinup
Hashtag: #LUX
The issuer is solely responsible for the content of this announcement.
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