Media OutReach
Malaysians Shop Smarter for Raya 2025, Prioritising Budget & Trust
98% shop early, leveraging deals for maximum savings, majority keep spending under RM500
MALAYSIA – Media OutReach Newswire – 04 April 2025 – Shopee Malaysia’s Raya 2025 Buyer Trends Study1 reveals that Malaysian consumers are shopping earlier than ever, with 98% of shoppers beginning their Raya purchases as early as Q4 2024. This trend highlights a growing preference for early planning, allowing buyers to take advantage of year-end sales and promotions to maximise savings. The remaining 2% make last-minute purchases, typically for gifts, fresh festive essentials, or unexpected essentials right before the celebrations begin.
The study, conducted with 1,500 Shopee users, highlights a strong budget-conscious mindset, with seven in ten (70%) shoppers keeping their Raya expenses under RM500. Among them, half set a budget between RM300 and RM500. These higher-spending shoppers tend to prioritise bulk purchases for family gatherings, festive gifting, and home upgrades, suggesting that spending habits are influenced by family size, hosting responsibilities, and cultural traditions.
When asked ‘Which feature gives you the most confidence when shopping online for Raya?’ 75% of respondents chose Shopee’s secure shopping ecosystem, citing flexible payment options, Shopee Guarantee, and Shopee Mall as key factors influencing their trust. This suggests that consumers increasingly prioritise risk-free transactions and platform reliability when making purchases. The remaining 25% of consumers emphasise product variety, convenience, and community-driven insights, often relying on seller ratings, peer recommendations, and Shopee’s affiliate marketing programs to guide their purchasing decisions.
“Malaysians are shopping smarter for Raya, planning earlier and maximising value through promotions, cashback, and flexible payment options. This shift underscores growing trust in Shopee’s secure and rewarding shopping experience, where consumers prioritise not just affordability, but also convenience, buyer protection, and product authenticity. As Raya 2025 approaches, we remain committed to helping shoppers save more, shop confidently, and enjoy a seamless festive shopping journey,” said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia.
The study also highlights a strong buyer preference for interactive, real-time content when discovering Shopee’s Raya deals, with a majority relying on affiliate recommendations. Notably, four in five Malaysians turn to their Shopee Live and Shopee Video content, drawn to the ability to see products in action, access exclusive deals, and get instant answers to their questions. This trend highlights how buyers value authenticity, social proof, and real-time engagement over static posts, making live commerce a preferred way to explore and secure the best deals during peak shopping seasons like Raya.
The findings further reveal that 70% of Raya shoppers purchase fashion and beauty products, reinforcing the cultural significance of dressing up and self-care during the festive period. This category includes traditional attire, modest wear, footwear, accessories, makeup, and skincare essentials. Beyond fashion, 20% of shoppers prioritise household items, festive food, and gift hampers, reflecting preparations for hosting family and friends as well as cultural gifting traditions. The remaining 10% focus on travel essentials, gadgets, and automotive products, indicating that a segment of shoppers are gearing up for their balik kampung journeys or family holidays.
As Malaysians adopt earlier, more strategic, and value-driven shopping habits, secure and seamless e-commerce experiences have become increasingly essential. Reliable sellers, flexible payment options, and platform-wide savings play a key role in helping consumers make informed purchases while maximising value. As digital retail continues to evolve, platforms like Shopee are shaping a more convenient and trusted shopping environment, ensuring Malaysians can prepare for Raya 2025 with confidence.
-END-
Note to Editor
Survey Methodology:
The Raya 2025 Buyer Trends Study was conducted by Shopee Marketplace, between 20 February and 12 March 2025. Voluntary feedback was obtained from 1,500 Malaysian consumers.
Hashtag: #Shopee #ShopeeMY #ShopeeMalaysia #ecommerce #BuyerTrends #EcommerceTrends #Ecommerce2024
The issuer is solely responsible for the content of this announcement.
Shopee
Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.
Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.
Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.
Media OutReach
SIM and the True Worth of Education: Beyond Tuition Fees
Local Public Universities: Affordable and Prestigious
Singapore’s autonomous universities remain among the most cost-effective options for Singapore citizens, thanks to the Ministry of Education’s Tuition Grant. For example, undergraduate programs at NUS and NTU cost around S$8,250 per year for Singaporeans, while SMU averages S$11,500 annually. Other institutions such as SUTD, SUSS and SIT fall within similar ranges, typically between S$8,000 and S$13,500 per year. Over a three- to four-year degree, this translates to roughly S$25,000 to $54,000 in tuition fees.
The autonomous universities offer strong reputations and excellent graduate outcomes, but entry to some programme is highly competitive, and program flexibility may be limited compared to private or overseas options.
Overseas Universities: Prestige Comes at a Price
For families considering an overseas education, costs escalate dramatically. Tuition at U.S. private universities averages US$50,000 to US$60,000 per year (about S$70,000 to S$84,000), with living expenses adding another US$10,000 to US$15,000 annually. In the UK, fees range from £10,000 to £38,000 per year (approximately S$17,000 to $65,000), while Canada and Australia typically charge S$14,000 to $28,000 for tuition alone. Factoring in accommodation, travel, and insurance, a four-year overseas degree can easily exceed S$150,000.
While these programs offer prestige and cultural immersion, they also involve significant financial, visa, and lifestyle considerations.
SIM Global Education: International Degrees at Local Cost
SIM offers a compelling alternative for students seeking global credentials without the high cost of studying abroad. Through partnerships with leading universities from the UK, Australia, the U.S., Canada, and Europe, SIM delivers more than 140 programs in Singapore, allowing students to earn internationally recognized degrees, essentially the same degree if you studied overseas, but locally at SIM. Tuition fees vary by program, for example, a University of London BSc ranges from S$26,685 to S$42,835, a University of Birmingham top-up degree costs S$42,000 to S$57,100, and a degree from the University at Buffalo falls between S$41,700 and S$74,600 for Singaporeans.
Beyond competitive pricing, SIM emphasizes value. Degrees are awarded by partner universities and aligned with global academic standards. The institution holds EduTrust Star certification and ISO accreditation, ensuring the best quality assurance. Students benefit from bond-free scholarships and bursaries, as well as Career Connect services that provide internships, mentoring, and employer networking. Graduate outcomes are strong, with nearly 80% of SIM graduates securing employment within six months of graduation.
Why Value Matters as Much as Cost
Choosing a degree isn’t just about tuition fees, it’s about the total investment, which includes living costs, global recognition, and career outcomes. Local autonomous universities such as NUS, NTU, and SMU remain highly attractive for their subsidized fees and strong reputations, making them one of the most cost-effective options for Singaporeans. However, entry is competitive, and program flexibility may be limited.
On the other end of the spectrum, overseas universities offer prestige and cultural immersion but often come with six-figure costs and additional living expenses. This is where SIM provides a strategic middle ground, delivering internationally recognized degrees from leading global universities at local cost. Students gain access to global curricula, industry-ready skills, and career networks without the financial burden of relocating overseas. For families seeking international exposure at sustainable costs, SIM combines affordability with the value of global education
References:
- NUS Fees for Undergraduate Programmes – https://www.nus.edu.sg/registrar/docs/info/administrative-policies-procedures/ugtuitioncurrent.pdf
- NTU Fees for Undergraduate Programmes – https://www.ntu.edu.sg/docs/default-source/onestop@sac/2025/tuition-fees-ft-ay2025_12mar25.pdf?sfvrsn=b8c5474_1
- SMU Fees for Undergraduate Programmes – https://admissions.smu.edu.sg/financial-matters/tuition-fees-grant
- SUTD Fees for Undergraduate Programmes – https://www.sutd.edu.sg/admissions/undergraduate/education-expenses/fees/tuition-fees/
- SUSS Fees for Undergraduate Programmes – https://www.suss.edu.sg/admissions/financial-matters/tuition-fee-subsidy/full-time-undergraduate
- SIT Fees from Undergraduate Programmes – https://www.suss.edu.sg/admissions/financial-matters/tuition-fee-subsidy/full-time-undergraduate
- Comparison of Tuition Fees in US, UK, Canada and Australia – https://uninist.com/blog/financial-planning/comparison-of-tuition-fees-guide
- How much does college cost in 2025 – https://research.com/universities-colleges/how-much-does-college-cost
- Price of attending undergraduate institutions – https://nces.ed.gov/programs/coe/indicator/cua
- University of London Bachelor Degree – https://www.sim.edu.sg/degrees-diplomas/programmes/programme-listing?academic=2%7C&programmetype=1%7C3&university=1%7C
- University of Brimingham Bachelor Degree – https://www.sim.edu.sg/degrees-diplomas/programmes/programme-listing?academic=2%7C&programmetype=1%7C3&university=10%7C
Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 16,000 full- and part-time students and adult learners, of which approximately 36% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit sim.edu.sg
Media OutReach
A-Level vs Polytechnic: Understanding different pathways offer competitive edge at SIM
Conversely, Polytechnic programmes emphasize applied learning, incorporating projects and industry attachments, and culminate in a diploma after three years. Understanding how these distinct approaches translate into admission considerations at SIM, one of Singapore’s leading private education institutions, is essential.
For students and parents, evaluating these options is critical to determining which pathway offers the greatest advantage in today’s competitive education landscape.
Applying with A-Levels
For students who have completed A-Levels, SIM requires applicants to meet the academic and English language criteria specified for each degree programme. According to SIM’s admissions process, candidates must submit their GCE A-Level certificates and transcripts along with other supporting documents. Entry is subject to programme-specific requirements set by SIM and its universities partner from Australia, Canada, Europe, the United Kingdom, and the United States. This pathway allows applicants to begin their degree studies immediately after junior college, provided they meet the specific entry requirements for their chosen programme.
Applying with a Polytechnic Diploma
Polytechnic graduates may be eligible for advanced standing and credit exemptions when applying to SIM’s degree programmes. The amount of exemption depends on the relevance of the diploma and the chosen degree. For example, IT-related diplomas from local polytechnics can receive up to two years of credit exemptions for certain programmes, such as those offered by the University of Wollongong, provided the applicant meets GPA requirements (typically 2.0 or above). Other diplomas may receive partial exemptions on a case-by-case basis. These exemptions reduce both time and cost, making SIM an attractive option for Polytechnic graduates who want to build on their applied learning experience.
Why It Matters
According to the Ministry of Education (MOE) statistics in 2021, roughly one in three Polytechnic graduates progress to local autonomous universities, compared to about four in five A‑Level and International Baccalaureate graduates. This gap underscores the importance of additional pathways such as SIM, which enable Polytechnic graduates to earn globally recognised degrees and expand their career prospects.
Student Stories: Two Potential Paths to Success at SIM
At SIM, students have the flexibility to shape their academic journey based on their background and career goals. For some, it’s about gaining a head start; for others, it’s about leveraging credit exemptions to fast-track progress. Ashley Ong and Violet Weng exemplify these two pathways, each leading to success in its own way.
Ashley Ong, an A-Level graduate, chose to begin her degree journey with the University at Buffalo Bachelor of Science in Business Administration. She embraced every opportunity SIM offered such as internships, hackathons, and networking events, building practical skills and global perspectives that prepared her for a competitive business world.
Meanwhile, Violet Weng, a Singapore Polytechnic graduate, opted for a different approach. While pursuing her RMIT Bachelor of Business (Economics and Finance), Violet leveraged SIM’s credit exemptions to shorten her study duration and reduce costs, all while working full-time. This flexibility allowed her to balance work and study, accelerate graduation, and advance her career without compromise.
Both stories highlight SIM’s commitment to offering customized pathways for students whether you’re starting fresh or building on prior learning.
Conclusion
Whether you come from an academic route like A-Levels or an applied learning path through Polytechnic, the journey to a degree can look very different. A-Level graduates often enjoy a head start with direct entry, while Polytechnic graduates benefit from credit exemptions that recognize their practical skills. Both pathways reflect Singapore’s evolving education landscape where flexibility and global opportunities matter more than ever.
References:
- MOE Post-Secondary – https://www.moe.gov.sg/post-secondary/
- SIM Application Process – https://www.sim.edu.sg/degrees-diplomas/admissions/application-process
- SIM-UOW Credit Exemption Table – https://www.sim.edu.sg/getmedia/9c0ad90d-5910-4d47-b044-f815188a4b16/sim002856.pdf
- MOE Education Statistics Digest – https://www.moe.gov.sg/about-us/publications/education-statistics-digest
- Polytechnic graduates progression and subsidies for PEIs – https://www.moe.gov.sg/news/parliamentary-replies/20210510-polytechnic-graduates-progression-and-subsidies-for-peis
- askST: How many uni places are there for Singaporeans? Is there a quota for poly grads? – https://www.straitstimes.com/singapore/how-many-uni-places-for-locals-any-quota-for-poly-grads
- How 6 internships, 4 hackathons, and CCAs paved the way for Ashley – https://www.sim.edu.sg/articles-inspirations/how-6-internships-4-hackathons-and-ccas-paved-the-way-for-ashley
- How this graduate pivoted her career by pursuing a degree while working full time – https://www.sim.edu.sg/articles-inspirations/how-this-graduate-pivoted-her-career-by-pursuing-a-degree-while-working-full-time
Hashtag: #SIMGlobalEducation #SIMGE
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 16,000 full- and part-time students and adult learners, of which approximately 36% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit sim.edu.sg
Media OutReach
K. Wah Group Donates Additional HK$12.07 Million for Tai Po Recovery
Chairman Mr. Francis Lui Urges Public to Turn Compassion into Action and Vote 7 December
HONG KONG SAR – Wechat: 嘉华集团 K. Wah Group
https://www.youtube.com/@kwahgroup
The issuer is solely responsible for the content of this announcement.
About K. Wah Group
K. Wah Group was founded in 1955 by Dr. Lui Che Woo and has since grown into a diversified multinational corporation. Its core businesses span property development and investment, integrated resort and entertainment, hospitality, and construction materials.
The Group has a strong presence in Mainland China, Hong Kong, Macau, Southeast Asia, and key international markets. Its major subsidiaries include two Hong Kong-listed flagships: K. Wah International Holdings Limited (HKEX: 00173), focused on premium property development and investment; and Galaxy Entertainment Group Limited (HKEX: 00027), a constituent of the Hang Seng Index and a leading gaming and entertainment operator in Macau. Other key members of the Group include Stanford Hotels International and K. Wah Construction Materials Limited. Today, K. Wah Group comprises over 200 subsidiaries worldwide.
Website:
http://www.kwah.com
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