Media OutReach
Media OutReach Newswire Appoints Pamela Phua as Managing Partner, Southeast Asia to Champion Singapore and Southeast Asian Brand Expansion into Global Markets
Pamela brings over 20 years of experience in public relations and integrated communications. Having engaged Media OutReach Newswire’s global press release distribution, she developed a first-hand appreciation of the newswire’s core promise: guaranteed news posting on real media with domain authority, direct access to over 200,000 real journalists and editors through a proprietary international media database to achieve earned media coverage, post-release reports with data insights, as well as its pioneering PR Campaign Intelligence reports for C-suites that give clients a clear, measurable picture of communications impact.
“I have seen how Media OutReach Newswire has genuinely changed the way brands communicate beyond their home markets, reaching journalists to build cross-border media relations and garner earned media coverage. The newswire’s ability to guarantee verbatim placement on authoritative news sites with high domain trust – ensures that key messages are cited by the AI models that now shape how the world discovers brands. This is a capability that is much needed now by PR, communications and marketing professionals,” said Pamela.
“With guaranteed news posting on real news sites, there is full control in delivering campaign key messages to maximise PR impact, in addition to achieving quality earned media coverage on top of that. I am inspired by the newswire service as a key partner for Southeast Asia’s most ambitious companies and strategic communicators in telling the region’s growth story,” she added.
The appointment follows the recent naming of Ms Kitty Lee as Managing Partner, Greater China, signalling a strategic push by Media OutReach Newswire to connect Asian brands, companies and governments to global journalists and audiences.
Powering the “East-to-Global” Narrative with SEO, GEO, AI Citation and Earned Media
Southeast Asia is producing a new generation of regionally confident, globally ambitious brands. At the same time, deepening trade and investment ties between Greater China and Southeast Asia are driving a surge in East-to-East communications, alongside growing East-to-global expansion.
Ms Jennifer Kok, Founder and CEO of Media OutReach Newswire, said: “We are witnessing a structural shift where Asia is increasingly driving global innovation, with Asian brands expanding their business across Southeast Asia, ASEAN, Asia Pacific, as well as international markets. Media OutReach Newswire’s Total PR and Communications Solution is focused on supporting these brands as they develop corporate and brand messaging that builds trust with journalists, editors, investors and customers.”
Recognising the importance of AI-citation, Media OutReach Newswire recently launched JSON-LD (JavaScript Object Notation for Linked Data) Schema Markup to enhance the technical infrastructure of clients’ press releases and optimise AI visibility. The company continues to focus on adopting AI across its press release distribution network, workflows, and post-release reporting.
As AI algorithms trust news posted on real media, Media OutReach Newswire’s guaranteed news posting empowers AI discoverability. The newswire’s guaranteed news posting partners in Singapore and Asia Pacific (APAC) include leading media Asia News Network (ANN), AsiaOne, CNA, Vulcan Post, MoneyFM89.3 , Malay Mail, The Sun Daily, Dagang News, MySinchew, Vietnam News, Vietnam Plus and The Manila Times to name a few.
“With a global press release distribution network spanning APAC, USA, Canada, UK, and Europe, as well as Latin America, the Middle East, and Africa, we are uniquely positioned to help Southeast Asian companies and governments build lasting brand equity and trust globally. I am excited to have Pamela on board to help our clients leverage our unique ability to power both SEO and GEO, as well as earned media, internationally,” Jennifer added.
Before her senior management roles at consultancies including Ruder Finn, Ogilvy PR and Omnicom PR Group over the past eight years, Pamela held in-house leadership roles heading Marketing and PR at airline HK Express, as well as Communications and Guest Relations at airline Scoot (under the SIA Group).
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About Media OutReach Newswire
Media OutReach Newswire is Asia Pacific’s first global newswire, serving as a trusted partner to the media and PR professionals at corporations, agencies, and governments across the region and the globe.
Founded in 2009 as a champion of the PR industry, Media OutReach Newswire leverages next-generation and AI technology to redefine press release distribution and reporting, with data insights and PR campaign intelligence, providing total communications solutions for PR professionals.
With a global network of 200,000 journalists and editors, over 70,000 media titles, 1,500 media partners, and more than 40 languages, Media OutReach Newswire is the only newswire with guaranteed verbatim postings on real news sites. Press releases on authentic media are trusted by search engines and AI models, powering both SEO and AI search GEO, surfacing brands for LLM citations.
Headquartered in Hong Kong, with offices across China, Singapore, Japan, Malaysia, Thailand, Vietnam, and Taiwan, the global press release distribution network spans Asia Pacific, ASEAN, and Southeast Asia, the US, Canada, South and Latin America, Europe, the Middle East, and Africa.
For more information about our services, solutions and network, please visit https://www.media-outreach.com/
CUHK’s Academic Excellence and Global Research Impact
CUHK’s academic rigour is further recognised in the 2026–27 Best Global Universities Rankings by U.S. News & World Report, where it ranks 28th globally and 5th in Asia, remaining Hong Kong’s top university for the fourth consecutive year. The University features 15 subjects in the global top 50, including five in the top 10, such as Education and Educational Research (#1), Gastroenterology and Hepatology (#2), Computer Science (#7), and Arts and Humanities and Artificial Intelligence (both ranked #9).
CUHK: Where Bold Ideas Become Impactful Research
CUHK provides an exceptional environment for impactful research, supported by approximately 300 research institutes and centres, alongside four state key laboratories approved by the Ministry of Science and Technology of China. Reflecting on the academic environment, Zhamilya Zhirenova, a PhD student in Biomedical Science from Kazakhstan, has deepened her expertise through her involvement with the Centre for Neuromusculoskeletal Restorative Medicine (CNRM), an InnoHK research centre CUHK established with Sweden’s Karolinska Institutet.
Unlike traditional research pathways, where students are often confined to a single university laboratory, Zhamilya gained extensive experience at Hong Kong Science Park, a dynamic setting that closely resembles industry. “It feels more like an industrial company,” she reflected, “and that experience has been invaluable.” For researchers with ambitions beyond academia, such early exposure to the pace and expectations of the biotech industry provides a distinct advantage.
Nurturing the Next Generation of Scientific Innovators
Many of CUHK’s scholars are globally renowned experts who have made significant breakthroughs in their respective fields. These experts provide valuable mentorship, cultivating an intellectually stimulating environment for innovative research.
At the Centre for Novostics, an InnoHK research centre dedicated to advancing molecular diagnostics, Yasine Malki, a Chemical Pathology PhD student from Hong Kong, highlighted mentorship as a defining aspect of his experience at CUHK. Benefiting from the mentorship of Professor Dennis Lo, CUHK’s Vice-Chancellor and President, and a pioneer in molecular diagnostics, Yasine collaborates with specialists in molecular technologies, bioinformatics, and clinician-scientists, exemplifying CUHK’s dynamic, multidisciplinary approach to medical science.
Through the latest global rankings, CUHK continues to demonstrate the impact of its research and scholarship. The University offers robust financial support to attract top-tier global talent, such as the Hong Kong PhD Fellowship Scheme (HKPFS) for the 2027–28 intake, which provides over HK$1.81 million (approximately US$232,420) in funding. Applications open on 1 September 2026.
Hashtag: #CUHK
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About CUHK
Founded in 1963, The Chinese University of Hong Kong (CUHK) is a leading comprehensive research university with a global reputation and world-leading rankings. Located in the heart of Asia, CUHK has a vision and a mission to combine tradition with modernity, and to bring together China and the West. The University has eight faculties: Arts, Business Administration, Education, Engineering, Law, Medicine, Science, and Social Science. Together with the Graduate School, the University offers over 300 undergraduate and postgraduate programmes. All faculties are actively engaged in research in a wide range of disciplines, with an array of research institutes and research centres specialising in interdisciplinary research of the highest quality.
Media OutReach
HKDL’s Immersive Interactive Experiences Win Guests’ Hearts Lucky Nugget Spin at Grizzly Gulch Surpasses 30,000 Participations
Immersive experiences fuel collectible merchandise craze and extend magical memories
HONG KONG SAR – Media OutReach Newswire – 11 July 2026 – In tune with the growing popularity of experiential travel and guests’ desire for participation and immersive experiences throughout their journeys, Hong Kong Disneyland Resort (HKDL) has been integrating retail with storytelling at the park through an endless flow of innovative interactive experiences and distinctive merchandise offerings. Emotional connections with guests are strengthened as merchandise is transformed into meaningful souvenirs interwoven with their Disney memories.
Launched in April this year at Grizzly Gulch, the Chip ‘n’ Dale Lucky Nugget Spin has recorded more than 30,000 participations as of the end of June, becoming one of the park’s most popular activities. Combining storytelling, live interactions, and surprises, the experience has been warmly received by guests and has further enhanced the atmosphere throughout the land.
David Koo, director of merchandise at Hong Kong Disneyland Resort, shared: ‘Today’s guests are looking for more than products; they want keepsakes that capture the stories and memories of their visit. Through interactive experiences, we hope to make merchandise a natural extension of the Disney park journey. Whether it is a plush toy, a pin or an accessory, the true value lies not only in the item itself, but in the magical moments and personal memories it represents.’
David Koo, director of merchandise at Hong Kong Disneyland Resort, is pictured in the center
This story- and interaction-driven strategy has been incorporated into various guest experiences across the resort. For example, in an engaging experience at the Popcorn Pop-Up Shop on Main Street, U.S.A., guests can reach into a giant popcorn bucket-themed installation to catch a “popcorn” and reveal the hidden Pixar pals plushie together with Disney cast members on the spot. Meanwhile, the Snow White Grotto, located beside the Castle of Magical Dreams, has introduced a new “Lock of Dreams” experience, offering guests a sense of ceremony and a souvenir to cherish.
Disney’s Classic Pin Trading Tradition Extends the Magic Beyond the Visit
Disney’s iconic Pin Trading tradition has long been an important part of how guests explore the park and connect with others. Reopened in June, Main Street Collectibles now features dedicated pin display areas designed to celebrate and elevate this beloved tradition. Guests can discover unexpected treasures while searching for favorite designs as they trade pins with Disney cast members and fellow collectors. More than just an addition to a collection, each pin carries unique memories and extends the guest journey.
More Than 3.5 Million 20th Anniversary Merchandise Items Snapped up
New Pixar and Marvel Experiences on the Way
Merchandise sales grew continuously during Hong Kong Disneyland’s 20th anniversary celebrations, which attracted a large number of local, mainland, and international visitors and concluded with fanfare in June. Since late June last year, the resort has sold more than 3.5 million 20th Anniversary-themed merchandise. Among them, about 600,000 units of the SouvenEARS collection have been snapped up. Meanwhile, the blind-box series inspired by attractions and themed lands achieved sales of more than 500,000 units during fiscal year 2025, demonstrating the continued popularity of merchandise with strong storytelling elements and collectible appeal.
Looking ahead, HKDL will continue to enrich the guest experience across the resort. New Pixar-themed and Marvel-themed experiences will be introduced, further expanding both entertainment and retail offerings. Through ongoing innovation, HKDL remains committed to meeting guests’ demand for more immersive experiences, enhancing its appeal to local, mainland, and international visitors, and strengthening its position as a leading travel destination in the region.
Hashtag: #HongKongDisneylandResort
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The HR Asia Awards are among Asia’s most prestigious annual human resources awards, recognizing organizations that demonstrate excellence in workplace culture and sustainable people development. Winners are evaluated using the TEAM (Total Engagement Assessment Model), which measures employee engagement, organizational trust, and workplace experience, drawing on benchmarking data from more than 2.5 million employees across 20,000 organizations throughout the region.
According to the independent assessment conducted for the HR Asia Awards 2026, Green SM significantly outperformed market benchmarks in the “Best Companies to Work for in Asia” category, achieving outstanding scores across several key dimensions, including technology enablement in the workplace (4.8/5), workplace sustainability (4.71/5), and diversity, equity, and inclusion (4.72/5).
A defining element of Green SM’s workplace culture is its unwavering commitment to the principle that “Every Voice Counts.” This commitment is embedded through comprehensive employee engagement initiatives, including regular internal surveys, 360-degree performance evaluations, and multiple feedback channels that transform employee insights into tangible improvements in policies, workplace practices, and operational excellence.
At Green SM, talent development is viewed not merely as an HR function but as a strategic driver of service excellence. The Company continues to invest comprehensively in recruitment, professional training, operational standardization, workplace culture, and structured career development pathways for its Green Drivers. In parallel, Green SM delivers continuous capability-building programs for managers and employees, combining practical learning with digital learning platforms to strengthen leadership and management capabilities and organizational agility in an evolving business environment.
Alongside its investment in people, Green SM has been progressively building a unified organizational culture across its international markets. Rooted in values established in Vietnam while embracing the diversity of local cultures and communities, the Company fosters an environment that encourages collaboration, continuous learning, and empowerment. This enables teams across different countries to uphold consistent service standards while remaining responsive to the unique needs of local customers and communities.
Green SM also received the Technology Empowerment Awards in recognition of its continued digital transformation in human resource management. Through the digitalization of HR processes, the development of competency frameworks, the expansion of digital learning ecosystems, and the integration of data-driven people management, the Company has streamlined repetitive administrative tasks, enhanced decision-making efficiency, and enabled employees to devote greater focus to innovation, customer experience, and superior service delivery.
Mr. Nguyen Quoc Tuan, Global Chief Executive Officer of Green SM, said: “Our people have always been the cornerstone of Green SM’s sustainable growth. We believe that when individuals are empowered by technology and united by shared values, our teams across every market can deliver exceptional experiences for our customers. These two awards affirm the direction we have taken and further strengthen our commitment to building a truly multinational organization with its roots in Vietnam.”
In 2026, Green SM aims to expand its global workforce and partner network to approximately 400,000 people worldwide. As the Company continues to accelerate its international expansion, it will further invest in talent development and technology-driven people management to build a highly capable global workforce, maintain consistent service excellence across markets, and advance its vision of becoming the world’s leading green mobility platform.
Hashtag: #GreenSM
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