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Media OutReach Newswire Powers Chinese Brands Going Global with Kitty Lee as New Managing Partner, Greater China

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SHENZHEN, CHINA – Media OutReach Newswire – 2 April 2026 – Media OutReach Newswire, Asia Pacific’s first and only global newswire, has appointed Ms Kitty Lee as Managing Partner, Greater China. This is a newly created role designed to accelerate the company’s growth in Mainland China and Greater China.

As the first and only newswire company founded in Asia Pacific, Media OutReach Newswire is committed to supporting Mainland Chinese companies as they expand into international markets. The company helps them build brand awareness and reputation through its global press release distribution network, which reaches more than 200,000 journalists and editors across over 500 trade media outlets. The journalist database is researched and maintained by a team of media researchers based around the world. As a result, the distribution has helped Mainland Chinese clients garner earned media coverage and attract journalists’ inquiries for feature interviews.

Additionally, the newswire guarantees news posting on its clients’ press release on real news sites with domain authority. This is especially important as the public are using Gen AI-Citation. Media OutReach Newswire has just launched JSON-LD (JavaScript Object Notation for Linked Data) Schema Markup to enhance the technical infrastructure of clients’ press releases and optimise AI visibility. The company continues to focus on adopting AI across its press release distribution network, workflows, and post-release reporting.

Jennifer Kok, Founder and CEO, says: “Our focus has always been on supporting PR, marketing, and communications professionals in achieving real results in building brand awareness for their companies. Together with our Total PR and Communications AI-powered SaaS portal, our total solutions from connecting press releases with real journalists maximising earned media coverage, to creating AI-visible online news postings, and delivering auto-downloadable multi-format reports with data insights and PR campaign intelligence have provided clients with tangible results.”

“We are pleased that Kitty, who brings over two decades of experience in the PR industry and a strong track record of helping Chinese brands successfully expand into global markets, has joined us as Managing Partner,” she added. “Having used Media OutReach Newswire’s press release distribution service for several years, she was impressed by the company’s deep understanding of client needs and the quality of its deliverables.”

Kitty Lee added, “I have seen the important role that Media OutReach Newswire has played in my work, and the brand trust we have helped to achieve for Mainland Chinese companies expanding into global markets. I am inspired by the opportunity to contribute my knowledge, drive change, and foster innovation for the advancement and efficiency of the Chinese Mainland PR industry.”

Ms Jennifer Kok, Founder and CEO of Media OutReach Newswire, further says, “The growing demand for an authentic newswire partner has created a clear opportunity for us to expand into Mainland China, GBA and Greater China. Kitty brings exactly what we need: deep relationships across this region’s PR and marketing community, and a clear understanding of what brand communications must achieve. Her in-depth industry knowledge will guide our market expansion and product development as we our business goal is to support Chinese Mainland companies to build their brand awareness and brand reputation across Southeast Asia, ASEAN, Asia Pacific, the USA, Canada, Latin America, UK & Europe, the Middle East, and Africa.”

Kitty joins from FleishmanHillard, where she served as Senior Vice President & Partner, advising clients across retail, property, healthcare and travel & tourism sectors. She holds a Master’s degree in Education from the University of Nottingham and a Bachelor’s degree in Communications from Hong Kong Baptist University. A Cantonese native, she is fluent in English and Mandarin, and will be based in Hong Kong.

Hashtag: #MediaOutReachNewswire #pressrelease

The issuer is solely responsible for the content of this announcement.

About Media OutReach Newswire

Media OutReach Newswire is Asia Pacific’s first global newswire, serving as a trusted partner to media, corporations, agencies and governments across the region and the globe.

Founded in 2009 as a champion of the PR industry, Media OutReach Newswire leverages AI and SaaS technology to redefine press release distribution, providing Total Communications Solutions with data insights and PR campaign intelligence for strategic communicators and PR professionals.

With a global network of over 200,000 journalists and editors, 70,000+ media titles, 1,500 media partners, and more than 40 languages, Media OutReach Newswire is the only global newswire with guaranteed verbatim postings on real news sites. Press releases on authentic media with high domain authority are trusted by search engines and AI models, power SEO and GEO for AI search, surfacing brands for LLM citations.

Headquartered in Hong Kong SAR, with offices across Chinese Mainland, Singapore, Japan, Malaysia, Thailand, Vietnam, and Taiwan, the global press release distribution network spans Asia Pacific, ASEAN, and Southeast Asia, the US, Canada, Latin America, Europe, the Middle East, and Africa.

For more information about our services, solutions and network, please visit

Media OutReach

Industry expert Jason Gerlis has been appointed as the Chief Revenue Officer at GoGlobal

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TOKYO, JAPAN – Media OutReach Newswire – 11 June 2026 – Industry expert Jason Gerlis has been appointed as the Chief Revenue Officer at GoGlobal – the global expansion business – bolstering the leadership team’s strength and depth at a time of accelerated growth.

With more than 15 years’ experience in helping businesses to scale internationally, his role will be to drive revenue growth at GoGlobal, align this to delivery excellence and add long-term value to those companies looking to expand and operate overseas.

“I’m delighted to welcome Jason into the fold,” states Jeremy Wastall, CEO at GoGlobal. “His extensive industry knowledge and global corporate services background support our strategy to deliver best‑in‑class business expansion and operational solutions to clients looking to enter new markets compliantly, and at speed.”

His appointment is also in-line with the company’s aim to build a business where cultural fit and mindset are just as important as experience.

“Alongside his impressive experience, Jason’s approach to leadership aligns with our brand values. I have full confidence in his ability to create a world-class environment where his teams will grow and excel,” adds Jeremy.

The move follows a series of recent senior hires and strategic investments designed to enhance GoGlobal’s ambitious growth plans, which include greater geographic reach, deeper technology capabilities and the continued development of market-winning solutions for clients.

Independence and long‑term focus

Explaining what drew him to GoGlobal, Jason points to the company’s independence and investment strategy.

“GoGlobal’s independence is a real strength,” he states. “It gives the business the freedom to invest in what genuinely matters to clients and focus on building sustainable, future growth. That long‑term perspective leads to better client outcomes, stronger partnerships and a more engaged, motivated workforce.”

Jason also highlights the company’s culture which is deeply grounded in servicing clients’ needs as a reason to join the business. He notes: “Understanding, consistency, collaboration and responsiveness are at the foundation of GoGlobal’s approach to client service, all of which resonate with me.

“And it’s these values and business ethics that truly set GoGlobal apart,” he concludes.

Strengthening global networks

Based in Charlotte, USA, Jason will spend his first months in the role engaging closely with GoGlobal’s global clients and partner ecosystem, while helping shape the company’s long‑term commercial strategy.

“I’m excited to work with clients across the full spectrum — from fast‑growing start‑ups and venture / private equity‑backed businesses to large multinationals — as we continue to build GoGlobal’s future roadmap,” he states.

Prior to joining GoGlobal, Jason spent five years as Global Head of Corporate Services at Ocorian and held several senior leadership roles at TMF Group over seven years, including Global Head of Consulting and Regional Director for North America and the Caribbean.

Hashtag: #GoGlobal



Wechat: GoGlobal环瑀

The issuer is solely responsible for the content of this announcement.

GoGlobal

GoGlobal – the global expansion business – helps companies set up and manage global operations compliantly and confidently. By combining global expertise with local execution, GoGlobal supports market entry, M&A activity and vendor consolidation through a single point of accountability.

Founded eight years ago in 2018, GoGlobal has grown from a startup into a fully decentralized global organization, supporting thousands of clients with their own growth stories.

It now has over 450 internal employees, operating across 85+ countries, and has enabled more than 1,000 clients to establish and manage their global operations across 145 markets.

Services include entity setup, compliance and management; accounting and tax services; HR and payroll support; Employer of Record (EOR); and Independent Contractor Solutions (ICS).

GoGlobal is headquartered in Tokyo but the leadership and operational teams are worldwide, enabling seamless support across time zones.

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Korean Liquor (K-SUUL), Raises Its First Flag for Globalization on Asia’s Largest Stage

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“K-SUUL Pavilion” to Open for the First Time at the HKCEC on May 26-28

HONG KONG SAR – Media OutReach Newswire – 10 June 2026 – The National Tax Service of Korea (Commissioner: Lim Kwang-hyun), for the first time, opened the “K-SUUL Pavilion” at Vinexpo Asia[1], which was held for three days from May 26 to 28 at the Hong Kong Convention and Exhibition Centre (HKCEC).

[Photo] Korean Liquor (K-SUUL) Raises Its First Flag for Globalization on Asias Largest Stage

The opening of the “K-SUUL Pavilion” was served as a key milestone in raising the global profile of Korean alcoholic beverages and expanding overseas exports.

At the inaugural “K-SUUL AWARDS” held by National Tax Service of Korea last December, 175 small and medium-sized liquor producers from across Korea submitted a total of 366 products. Following document screening and blind testing, 12 products were selected.

The award-winning liquors, selected through a fair judging process with the participation of Korean citizens, was introduced to the global market through this exhibition, marking their first step toward overseas expansion.

The “K-SUUL Pavilion” was operated through cooperation between the National Tax Service of Korea and the liquor industry and association (the Korea Alcohol and Liquor Industry Association). It was designed as an integrated promotional platform to strengthen the export competitiveness of Korean alcoholic beverages and develop overseas sales channels.

The “K-SUUL Pavilion” was operated with a total of 16 booths (display and tasting booths), and 12 companies — including winners of the K-SUUL AWARDS — participated to hold consultations with overseas buyers.

Participating companies ranged from traditional liquor breweries to regional soju producers and major liquor companies, showcasing the diverse spectrum of Korea’s alcoholic beverage industry on a single stage.

In addition to the booths operated by the 12 participating companies, a dedicated booth was set up exclusively to showcase the award-winning liquors, further highlighting the significance of the K-SUUL AWARDS.

At the venue, promotional videos of the award-winning liquors were screened, while English-language brochures and souvenirs were distributed to attract local buyers and visitors to raise awareness of Korean alcoholic beverages.

In addition, meetings with the organizers of Vinexpo Asia, overseas buyers, and distribution industry officials were also held to identify rapidly changing global liquor market trends and assess the overseas expansion potential of Korean alcoholic beverages.

Han Yeong-seok Fermentation Research Institute expressed gratitude for being given the opportunity to participate in the exhibition, saying, “It was meaningful to showcase our award-winning liquor, ‘Dohan Cheongmyeongju,’ on the same stage as liquors from around the world through this exhibition. We did our best to promote Korea’s unique fermentation culture and the value of Korean liquor to the world.”

Going forward, the National Tax Service of Korea will continue to enhance the substance of the K-SUUL AWARDS, continuously discover outstanding liquors from promising small and medium-sized enterprises, and will actively support the globalization of Korean liquor (K-SUUL) by promoting it both domestically and internationally and helping these businesses expand their sales channels.


[1] Vinexpo Asia is Asia’s largest B2B wine and spirits exhibition, attracting approximately 9,000 industry professionals from 60 countries last year.

Hashtag: #K-SUUL

The issuer is solely responsible for the content of this announcement.

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YesAsia Holdings Advances Dual-Engine Strategy with First YesStyle Concept Store in the US

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HONG KONG SAR – Media OutReach Newswire – 10 June 2026 – YesStyle, the global online beauty retailer under YesAsia Holdings Limited (“YesAsia Holdings”, together with its subsidiaries, the “Group”) (02209.HK), has announced the launch of its new physical retail store in the US. Located on the main level of Great Mall in Milpitas, in the heart of the San Francisco Bay Area, the new concept store not only marks a significant step in bringing the latest K-beauty trends to a broader US audience, but also represents a major strategic milestone in advancing the Group’s B2C-B2B dual-engine strategy to expand market share in North America.

Driving O2O Synergy: Expanding Offline Reach to Complement B2C Strategy
Celebrating 20 years of delivering trending Asian products worldwide, YesStyle has transformed 1,500 square feet into an immersive retail fantasy. Serving as a strategic extension of the Group’s core B2C business, this new physical footprint enhances offline visibility and reaches a wider demographic of consumers who value hands-on product discovery and immediate purchase. The store offers a “Yesful playground” where beauty lovers can connect with over 60 Asian brands, featuring interactive makeup stations with beloved K-beauty labels like UNLEASHIA, dasique, fwee, and rom&nd, alongside a customizable mask bar. This experiential retail environment functions as a powerful, culturally rich marketing engine, generating offline brand awareness and foot traffic that seamlessly feeds into the digital platform, creating a complementary offline-to-online (O2O) loop that supports repeat purchases and maximizes customer lifetime value (LTV).

Mr. Joshua Lau, Founder, Executive Director and Chief Executive Officer of YesAsia Holdings said: “The launch of YesStyle‘s retail store marks a significant milestone for our brand, as we bring our top-tier and bestselling K-beauty products, along with advanced skin care innovation, into an offline setting for customers in the Bay Area. The Bay Area holds a special place in our history as the city where the Group was founded and where our first office was established. Opening our first YesStyle beauty retail store here feels like coming home and reinforces our commitment to continue innovating and delivering exceptional experiences to our customers, both online and offline.”

Empowering the B2B Wholesale Business AsiaBeautyWholesale (ABW) Growth
This physical retail expansion also creates substantial value for YesAsia Holdings’ B2B operations, ABW. By physically showcasing a curated yet expansive selection of bestselling Korean beauty brands, including SKIN1004, Medicube, Anua, Dr. Althea, Beauty of Joseon, COSRX, and more, in a premium US retail environment, YesStyle acts as an effective market-testing ground. The elevated brand awareness and consumer validation generated at the retail level will bolster confidence among other local US retailers and distributors, effectively catalyzing B2B orders and driving synergistic growth across both of the Group’s core business modules.

Hashtag: #YesAsia #YesStyle

The issuer is solely responsible for the content of this announcement.

About YesAsia Holdings Limited (02209.HK)

Established in 1997, YesAsia Holdings is a leading e-commerce platform operator recognized for its expertise in identifying and procuring quality Asian beauty, fashion, lifestyle and entertainment products. Headquartered in Hong Kong, the Group deliver products promptly and efficiently to a global audience through its strong ties with over 400 leading Asian beauty brand and supplier partners. The Group operates three major platforms: YesStyle, an e-commerce B2C platform for serving the increasingly popular Asian beauty, fashion and lifestyle products, particularly Korean beauty products; AsianBeautyWholesale, a B2B platform for Asian beauty products; and YesAsia, an e-commerce retail platform for entertainment products. YesAsia Holdings is a constituent of the MSCI Hong Kong Micro Cap Index.

For more information, please visit the Group’s official website:

About YesStyle

YesStyle, a global B2C online retailer under YesAsia Holdings Limited. (02209.HK), is the go-to destination for the largest selection of authentic Asian beauty, fashion, and lifestyle products. As an authorized retailer of 400+ premium K-beauty brands, YesStyle aims to help everyone find their ‘yes!’ through innovative beauty inspired by Asia, friendly guidance and smart prices since 2006.

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