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Mengniu 2025 Interim Report: Continued Focus, Steady Progress in International Expansion
Thanks to the company’s ongoing implementation of lean management practices, Mengniu also achieved a 46.2% year-on-year growth in operating cash flow during the period. The operating profit margin improved by 1.5 percentage points to 8.5%.
Following the results announcement and reflecting confidence in the company’s future prospects, institutions such as JPMorgan increased their holdings in Mengniu. DBS Group and Shenwan Hongyuan also issued “Buy” ratings for the stock.
Aice Ice Cream: Deep Local Engagement Driving Growth
Mengniu’s international business delivered a standout performance in the latest financial report. Public data shows that Aice Ice Cream entered the Indonesian market in 2015, growing its annual sales from RMB 20 million to RMB 1.2 billion within three years. Currently, the brand generates over RMB 2 billion in annual revenue and holds a 34% market share in Indonesia, ranking first in the market. Aice also ranks second in the Philippines and has climbed to the number two position in Vietnam’s ice cream sector, with further expansion into neighboring countries such as Thailand.
Aice has driven innovation through its “Freezer Deployment Program,” under which nearly 600,000 freezers have been distributed across rural Indonesia, covering approximately 400,000 retail outlets. The program is supported by electricity subsidies, helping to establish a robust retail network. Notably, Aice has built a fully localized supply chain through strategic investments, including the construction of cold chain infrastructure via joint ventures and the establishment of three self-owned production facilities in Indonesia—effectively resolving cross-border logistics challenges.
To date, Aice has established four production bases across Southeast Asia. Its localized operating model—anchored in R&D, distribution, and supply chain management—has created strong competitive barriers in the region and offers a scalable blueprint for entering new markets.
Bellamy’s Accelerates Global Business System Upgrade
As a key pillar of Mengniu’s internationalization strategy, Bellamy’s Organic Infant Formula is showing strong growth momentum in Southeast Asia. Originating in Australia, Bellamy’s is a premium organic baby food brand, with its high-end product line—Bellamy’s Organic A2 Platinum—maintaining robust growth. The brand’s strategic presence in the Southeast Asian premium maternal and infant market is also contributing significantly to the upgrade and optimization of Mengniu’s global business system.
In recent years, Bellamy’s has continued to expand its footprint across Southeast Asia, with particularly strong performance in the Vietnamese market, where its infant formula segment is outpacing industry growth. In the first half of 2025, Bellamy’s completed a product line upgrade, launching new additions to its Classic Blue Can series and Organic Blue Shield series in both the Australian and Vietnamese markets.
Notably, during a recent distributor signing ceremony, the Australian Government’s Trade and Investment Counsellor to Vietnam attended in person—a strong endorsement of Bellamy’s product quality. The brand’s influence in Vietnam continues to grow, having been featured multiple times in special reports by Vietnam National Television. Bellamy’s has also enhanced local brand awareness through hosting visits from Vietnamese government and industry association delegations.
Entering a New Stage of Internationalization
Industry experts note that the globalization of the dairy industry faces multiple challenges, including supply chain integration, product localization, and building brand trust. Mengniu’s internationalization strategy goes beyond simple product exports, adopting an integrated “Product–Brand–Culture” approach to establish a multidimensional global presence.
On the branding front, Mengniu leverages global IPs to strengthen emotional connections with consumers, with sports marketing delivering particularly strong results. Since becoming the first Chinese dairy sponsor of the FIFA World Cup in 2018, the company has continued to sponsor major international events such as the World Cup and the Olympic Games. Through its brand message—”I wasn’t born strong; I was born to be strong”—Mengniu aligns the spirit of perseverance with athletic excellence, deepening global recognition of its brand values and product quality.
In terms of cultural outreach, Mengniu has positioned itself as an ambassador of Chinese culture, contributing to the broader narrative of cultural exports. Its collaboration with Ne Zha 2 not only launched co-branded products but also brought the creativity of Chinese IPs to global audiences.
Mengniu’s internationalization journey reflects a new model for Chinese brands going global: from product localization and brand IP development to achieving cultural resonance. This evolution marks a shift from exporting “Made in China” to communicating “Chinese Values.” With strategic patience and cultural confidence, Mengniu is steadily advancing from simply “going global” to “integrating globally”—and ultimately, to “leading globally.”
Hashtag: #Mengniu
The issuer is solely responsible for the content of this announcement.
The Reality of the Raya Rush
The lead-up to Raya is a whirlwind of grocery runs, deep cleaning, and late nights in the kitchen. By the time the first open house begins, most women have already put in an incredible amount of effort for their families. The quiet moments in between are not just a break. They are earned.
XIXILI’s pajamas are made for those moments. Easy to move in, soft enough to wear through the night, and the kind of pieces that make coming home feel like something to look forward to. Designed to fit a wide range of body types, every woman can find something that feels as good as it looks.
“Raya is everything. The food, the family, the laughter. And at the end of it all, she deserves to rest just as well as she celebrated,” says Tara Tan, Marketing Director at XIXILI.
Comfort That Carries Through the Season
Raya may bring the occasion, but the shift happening in Malaysian wardrobes goes further than that. Women are increasingly treating sleepwear as a considered part of their self-care, not just something to change into before bed.
“We often talk about the joy of gathering, but we rarely talk about the exhaustion that comes with it,” Tara Tan adds. “Our goal for Raya 2026 is to ensure that when the last guest leaves, every woman has a high-quality piece of loungewear to retreat into. It is about honouring the work she does by giving her the rest she deserves.”
Quality loungewear for the wind-down, the slow morning, and every quiet moment in between has become one of the most considered purchases a woman makes this season.
Made to Be Worn, Not Just Owned
Good sleepwear should not sit tucked away at the back of a drawer. It should be the first thing she reaches for at the end of a long day, worn in and looked forward to. XIXILI’s range is built for exactly that, styles that settle naturally into her routine and carry her well beyond the festive season.
The full sleepwear collection is available online and at XIXILI boutiques nationwide. To shop the range, visit www.xixili-intimates.com.Hashtag: #XIXILI
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About XIXILI
A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.
XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.
Specifically, in addition to the existing incentives currently available, customers who switch from old gasoline vehicles to new VinFast electric vehicles during the program period will receive an additional 3% discount for cars and 5% discount for scooters. The program will be applied across all four markets: Vietnam, India, Indonesia, and the Philippines.
In line with VinFast’s pioneering spirit, GSM Green and Smart Mobility Joint Stock Company has also announced an immediate 10% reduction in fares for electric mobility services on the Xanh SM platform in Vietnam and Green SM in Indonesia from March 11 to March 31, 2026. This initiative offers customers a more environmentally-friendly and cost-effective transportation option.
The program may be extended depending on international developments and future fuel price movements.
Ms. Duong Thi Thu Trang, Deputy CEO of Global Sales, VinFast, stated: “The special ‘Trade Gas for Electric’ program launched in March across four key markets is VinFast’s timely response to geopolitical volatility that is affecting socio-economic conditions in many countries around the world. As one of the pioneering manufacturers leading the global electric vehicle revolution, VinFast together with companies in Vingroup’s green ecosystem aims to help reduce the impact of fuel prices on people’s daily lives while also lowering environmental pollution through smarter, more sustainable, and more cost-efficient mobility solutions.”
The special “Trade Gas for Electric” program will be implemented in parallel with and combined with other available incentive programs in each market. Through layered incentives, Vingroup and companies within its ecosystem aim to create favorable conditions for customers to transition quickly to electric vehicles, reduce dependence on gasoline, stabilize daily life, and contribute to building a cleaner and more civilized living environment.
Hashtag: #Vingroup
The issuer is solely responsible for the content of this announcement.
Media OutReach
Singapore University of Social Sciences Expands Regional Footprint in China with Launch of Success Academy in Chongqing
New Academy and Shenyang satellite office strengthen SUSS’ visibility and partnerships across Western and Northeast China.
CHONGQING, CHINA – Media OutReach Newswire – 10 March 2026 – The Singapore University of Social Sciences (SUSS) today launched the SUSS Success Academy in Chongqing in collaboration with Raffles Young Academy (RYA) Pte Ltd and announced the establishment of a satellite office in Shenyang. Building on its Success Academies in Beijing and Shenzhen, the Academy strengthens SUSS’ presence in China and supports its growing engagement across Western and Northeast China.
The launch was commemorated with an opening ceremony at the CCI Gallery, attended by close to 70 guests from China and Singapore, including representatives from institutions of higher learning, and industry and community partners. The ceremony was presided by Vice-Consul (Political) Ms. Mavis Tan, Consulate-General of the Republic of Singapore, Chengdu and Mr. Li Xunfu, Deputy Director of Chongqing Municipal Commission of Commerce.
Success Academy to connect partners from Singapore and China
Anchored in SUSS’ commitment to lifelong learning and creating social impact, the Academy will serve as a key nexus for academic and industry partners from both countries. Through cross-cultural collaboration and practice-oriented learning, it also aims to develop future-ready talent equipped to contribute meaningfully to society and the economy.
RYA is an education and talent development organisation aimed at nurturing future-ready talent through industry-oriented learning and international exposure. RYA will bring its networks and local expertise to support and enhance the Academy’s initiatives.
Through the Academy, SUSS will provide opportunities for students from SUSS and other Singapore pre-tertiary and tertiary institutions to co-learn and co-innovate with peers in China. These include interdisciplinary global learning courses, impact startup and venture builder programmes, industry-based immersions and student exchanges. SUSS students will also gain regional exposure through internships and other workplace learning opportunities. In addition, the Academy will support SUSS in working with universities and organisations in China to jointly design and deliver industry-relevant courses and programmes for students and executives.
Extending engagement into Northeast China with Shenyang satellite office
To further deepen its engagement in Northeast China, SUSS will launch a satellite office in Shenyang on 11 March 2026 under the Success Academy in Chongqing. This office will support SUSS’ initiatives in Liaoning Province and surrounding areas, including Dalian. In addition, three Memoranda of Understanding (MOU) will be signed with the following organisations:
- Shenyang University of Chemical Technology (SYUCT): Collaborative development of a Master’s degree programme in Social Work, fostering cross-border knowledge exchange, curriculum innovation, and talent development to address evolving social service needs.
- North-East Institute of Population and Social Development: Joint research endeavours, professional development programmes, and meaningful academia-industry partnerships to generate evidence-based solutions, build capabilities, and promote active ageing ecosystems that benefit individuals and communities.
Professor Tan Tai Yong, President of SUSS, said, “China is an important partner for SUSS as we expand opportunities for our students and strengthen collaboration across Asia. The launch of the Success Academy in Chongqing allows us to work more closely with universities, industry and community partners in Western and Northeast China, and to deliver applied, practice-oriented education that responds to real-world needs. Our partnership with Raffles Young Academy reflects our shared commitment to developing future-ready talent and supporting professional growth across the region.”
Mr. Samuel Ng, Executive Chairman, RYA, said, “Our collaboration with the Singapore University of Social Sciences reflects a shared belief in applied, practice-oriented education and in preparing students and enterprises to navigate an increasingly complex and interconnected world. Chongqing’s strategic position as a gateway to Western China and a hub for industry and connectivity makes it an ideal location for immersive, industry-linked education. This partnership represents a long-term commitment to building enduring bridges between students and industry, between academia and practice, and between Singapore and China.”
The launch of the Success Academy in Chongqing is part of SUSS’ broader expansion across Asia. Since 2023, SUSS has established Success Academies in Beijing, Shenzhen, Ho Chi Minh City Bangkok, Kuala Lumpur, Jakarta, Manila and Mumbai.
For more information, visit www.suss.edu.sg/success-academy.
Hashtag: #SUSS
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The issuer is solely responsible for the content of this announcement.
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