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Merlin Entertainments’ LEGOLAND® Discovery Centre Hong Kong “HOLIDAY BRICKTACULAR” Returns with Creativity as the Best Christmas Gift
This Christmas, let love blossom from your fingertips. Discover the festive highlights below and build the warmest holiday memories with LEGO® in a journey made for families.
Activity 1: MINILAND® Christmas Stocking Hunt
Legend has it that Christmas gifts are hidden inside the stockings! Begin your festive quest by searching for three LEGO®-built stockings scattered throughout MINILAND®.
Activity 2: Build a Heart Share the Joy
Join the “Build To Give” initiative1 by creating a heart-shaped LEGO® build and sharing it on social media with the hashtag #BuildToGive. Each post helps deliver festive cheer to children in need, extending warmth and kindness across the globe.
Activity 3: Snap a Photo with the LEGO® Christmas Tree
Immerse yourself in the festive atmosphere with the giant LEGO® Christmas trees and themed decorations throughout the centre. Don’t forget to capture the moment with these creative builds that bring the season to life.
Limited-Time Activity 1: Spot the LEGO® Santa
Keep your eyes peeled! LEGO® Santa will make surprise appearances throughout the centre, ready to greet guests and pose for photos. If you’re lucky, you might just catch him in action!
Limited-Time Activity 2: Creative Workshop2
Join our Master Model Builder crew and build your very own festive LEGO® creation. Let your imagination shine and complete your LEGO® journey with a hands-on experience.
Limited-Time Activity 3: Christmas Tree Lighting Ceremony
On 27 November 2025, LEGOLAND® Discovery Centre will host a Christmas Tree Lighting Ceremony, featuring a live performance of festive carols by a group of cheerful children. With twinkling lights and heartwarming melodies filling the air, guests will be immersed in a joyful atmosphere as the winter wonderland journey begins.
“Christmas is more than gifts — it’s about sharing and caring.” Come ring the Christmas bells at “HOLIDAY BRICKTACULAR,” take part in the Christmas Tree Lighting Ceremony on 27 November 2025! Paid guests or annual pass holders who enter after 3:00 PM that day will receive a limited goodie bag3 and enjoy live Christmas carol performances. Let’s build heartfelt creations with our loved ones, share joy, and celebrate a truly warm Christmas together!
Gift Shop Offer – Is it PLAY you’re looking for
In this joyful holiday season, let LEGOLAND® Discovery Centre Hong Kong Gift Shop be your top choice for Christmas gift shopping! Don’t miss out on our exciting promotions from 14 November 2025 to 1 January 2026. Spend HK$300 to receive the 30670 Santa’s Sleigh Ride set or spend HK$500 to receive a limited holiday shopper bag and a holiday tin bauble4!
In addition, we invite children to write letters to LEGO® CataClaws, sharing Christmas wishes for a chance to receive a personalised reply and a mysterious surprise. This activation will run from 17 November to 21 December 2025, and every week, ten letters will be selected to feature on the official LEGO® Facebook account. Selected participants will also have the chance to win a random LEGO® set as prize, making this Christmas even more special!
2 Limited spaces are available; please arrive 15 minutes early to collect reserved bricks and refer to the attraction notice for specific workshop times.
4 Available while stock lasts.
Hashtag: #LEGOLANDDiscoveryCentreHK #LEGOHK #K11MUSEA #LEGO #HolidayBricktacularHK #BuildToGive
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About LEGOLAND® Discovery Centre Hong Kong
LEGOLAND® Discovery Centre is where LEGO® creativity never ends and has attractions around the world. Geared towards children aged 3 to 10 and their families, the attraction features millions of LEGO® bricks and multiple activities, including: Kingdom Quest Ride; Merlin’s Apprentice Ride; LEGO® 4D Experience; Build and Test; MINILAND®, featuring iconic landmarks; LEGO® Friends Heartlake City; and more. LEGOLAND® Discovery Centre Hong Kong is a proud member of the Merlin Entertainments Group.
Website:
https://www.legolanddiscoverycentre.com/hong-kong/
Facebook:
https://www.facebook.com/LEGOLANDDiscoveryCentreHongKong/
Instagram:
https://www.instagram.com/legolanddiscoverycentre_hk
YouTube:
https://www.youtube.com/@LEGOLANDDiscoveryCentreHK
Xiaohongshu:
https://shorturl.at/pwSAy
Douyin:
https://shorturl.at/c7XFz
About Merlin Entertainments
Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND® Resorts which span across the UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 62 million guests annually to its diverse global estate in over 20 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO® Group, Sony Pictures Entertainment, Peppa Pig, DreamWorks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides and uplifting learning experiences.
See
www.merlinentertainments.biz for more information.
Media OutReach
CUHK Achieves Top 20 Global Ranking in QS World University Rankings 2027
CUHK’s Academic Excellence and Global Research Impact
CUHK’s academic rigour is further recognised in the 2026–27 Best Global Universities Rankings by U.S. News & World Report, where it ranks 28th globally and 5th in Asia, remaining Hong Kong’s top university for the fourth consecutive year. The University features 15 subjects in the global top 50, including five in the top 10, such as Education and Educational Research (#1), Gastroenterology and Hepatology (#2), Computer Science (#7), and Arts and Humanities and Artificial Intelligence (both ranked #9).
CUHK: Where Bold Ideas Become Impactful Research
CUHK provides an exceptional environment for impactful research, supported by approximately 300 research institutes and centres, alongside four state key laboratories approved by the Ministry of Science and Technology of China. Reflecting on the academic environment, Zhamilya Zhirenova, a PhD student in Biomedical Science from Kazakhstan, has deepened her expertise through her involvement with the Centre for Neuromusculoskeletal Restorative Medicine (CNRM), an InnoHK research centre CUHK established with Sweden’s Karolinska Institutet.
Unlike traditional research pathways, where students are often confined to a single university laboratory, Zhamilya gained extensive experience at Hong Kong Science Park, a dynamic setting that closely resembles industry. “It feels more like an industrial company,” she reflected, “and that experience has been invaluable.” For researchers with ambitions beyond academia, such early exposure to the pace and expectations of the biotech industry provides a distinct advantage.
Nurturing the Next Generation of Scientific Innovators
Many of CUHK’s scholars are globally renowned experts who have made significant breakthroughs in their respective fields. These experts provide valuable mentorship, cultivating an intellectually stimulating environment for innovative research.
At the Centre for Novostics, an InnoHK research centre dedicated to advancing molecular diagnostics, Yasine Malki, a Chemical Pathology PhD student from Hong Kong, highlighted mentorship as a defining aspect of his experience at CUHK. Benefiting from the mentorship of Professor Dennis Lo, CUHK’s Vice-Chancellor and President, and a pioneer in molecular diagnostics, Yasine collaborates with specialists in molecular technologies, bioinformatics, and clinician-scientists, exemplifying CUHK’s dynamic, multidisciplinary approach to medical science.
Through the latest global rankings, CUHK continues to demonstrate the impact of its research and scholarship. The University offers robust financial support to attract top-tier global talent, such as the Hong Kong PhD Fellowship Scheme (HKPFS) for the 2027–28 intake, which provides over HK$1.81 million (approximately US$232,420) in funding. Applications open on 1 September 2026.
Hashtag: #CUHK
The issuer is solely responsible for the content of this announcement.
About CUHK
Founded in 1963, The Chinese University of Hong Kong (CUHK) is a leading comprehensive research university with a global reputation and world-leading rankings. Located in the heart of Asia, CUHK has a vision and a mission to combine tradition with modernity, and to bring together China and the West. The University has eight faculties: Arts, Business Administration, Education, Engineering, Law, Medicine, Science, and Social Science. Together with the Graduate School, the University offers over 300 undergraduate and postgraduate programmes. All faculties are actively engaged in research in a wide range of disciplines, with an array of research institutes and research centres specialising in interdisciplinary research of the highest quality.
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HKDL’s Immersive Interactive Experiences Win Guests’ Hearts Lucky Nugget Spin at Grizzly Gulch Surpasses 30,000 Participations
Immersive experiences fuel collectible merchandise craze and extend magical memories
HONG KONG SAR – Media OutReach Newswire – 11 July 2026 – In tune with the growing popularity of experiential travel and guests’ desire for participation and immersive experiences throughout their journeys, Hong Kong Disneyland Resort (HKDL) has been integrating retail with storytelling at the park through an endless flow of innovative interactive experiences and distinctive merchandise offerings. Emotional connections with guests are strengthened as merchandise is transformed into meaningful souvenirs interwoven with their Disney memories.
Launched in April this year at Grizzly Gulch, the Chip ‘n’ Dale Lucky Nugget Spin has recorded more than 30,000 participations as of the end of June, becoming one of the park’s most popular activities. Combining storytelling, live interactions, and surprises, the experience has been warmly received by guests and has further enhanced the atmosphere throughout the land.
David Koo, director of merchandise at Hong Kong Disneyland Resort, shared: ‘Today’s guests are looking for more than products; they want keepsakes that capture the stories and memories of their visit. Through interactive experiences, we hope to make merchandise a natural extension of the Disney park journey. Whether it is a plush toy, a pin or an accessory, the true value lies not only in the item itself, but in the magical moments and personal memories it represents.’
David Koo, director of merchandise at Hong Kong Disneyland Resort, is pictured in the center
This story- and interaction-driven strategy has been incorporated into various guest experiences across the resort. For example, in an engaging experience at the Popcorn Pop-Up Shop on Main Street, U.S.A., guests can reach into a giant popcorn bucket-themed installation to catch a “popcorn” and reveal the hidden Pixar pals plushie together with Disney cast members on the spot. Meanwhile, the Snow White Grotto, located beside the Castle of Magical Dreams, has introduced a new “Lock of Dreams” experience, offering guests a sense of ceremony and a souvenir to cherish.
Disney’s Classic Pin Trading Tradition Extends the Magic Beyond the Visit
Disney’s iconic Pin Trading tradition has long been an important part of how guests explore the park and connect with others. Reopened in June, Main Street Collectibles now features dedicated pin display areas designed to celebrate and elevate this beloved tradition. Guests can discover unexpected treasures while searching for favorite designs as they trade pins with Disney cast members and fellow collectors. More than just an addition to a collection, each pin carries unique memories and extends the guest journey.
More Than 3.5 Million 20th Anniversary Merchandise Items Snapped up
New Pixar and Marvel Experiences on the Way
Merchandise sales grew continuously during Hong Kong Disneyland’s 20th anniversary celebrations, which attracted a large number of local, mainland, and international visitors and concluded with fanfare in June. Since late June last year, the resort has sold more than 3.5 million 20th Anniversary-themed merchandise. Among them, about 600,000 units of the SouvenEARS collection have been snapped up. Meanwhile, the blind-box series inspired by attractions and themed lands achieved sales of more than 500,000 units during fiscal year 2025, demonstrating the continued popularity of merchandise with strong storytelling elements and collectible appeal.
Looking ahead, HKDL will continue to enrich the guest experience across the resort. New Pixar-themed and Marvel-themed experiences will be introduced, further expanding both entertainment and retail offerings. Through ongoing innovation, HKDL remains committed to meeting guests’ demand for more immersive experiences, enhancing its appeal to local, mainland, and international visitors, and strengthening its position as a leading travel destination in the region.
Hashtag: #HongKongDisneylandResort
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Media OutReach
Green SM Wins Double Honors at the HR Asia Awards 2026
The HR Asia Awards are among Asia’s most prestigious annual human resources awards, recognizing organizations that demonstrate excellence in workplace culture and sustainable people development. Winners are evaluated using the TEAM (Total Engagement Assessment Model), which measures employee engagement, organizational trust, and workplace experience, drawing on benchmarking data from more than 2.5 million employees across 20,000 organizations throughout the region.
According to the independent assessment conducted for the HR Asia Awards 2026, Green SM significantly outperformed market benchmarks in the “Best Companies to Work for in Asia” category, achieving outstanding scores across several key dimensions, including technology enablement in the workplace (4.8/5), workplace sustainability (4.71/5), and diversity, equity, and inclusion (4.72/5).
A defining element of Green SM’s workplace culture is its unwavering commitment to the principle that “Every Voice Counts.” This commitment is embedded through comprehensive employee engagement initiatives, including regular internal surveys, 360-degree performance evaluations, and multiple feedback channels that transform employee insights into tangible improvements in policies, workplace practices, and operational excellence.
At Green SM, talent development is viewed not merely as an HR function but as a strategic driver of service excellence. The Company continues to invest comprehensively in recruitment, professional training, operational standardization, workplace culture, and structured career development pathways for its Green Drivers. In parallel, Green SM delivers continuous capability-building programs for managers and employees, combining practical learning with digital learning platforms to strengthen leadership and management capabilities and organizational agility in an evolving business environment.
Alongside its investment in people, Green SM has been progressively building a unified organizational culture across its international markets. Rooted in values established in Vietnam while embracing the diversity of local cultures and communities, the Company fosters an environment that encourages collaboration, continuous learning, and empowerment. This enables teams across different countries to uphold consistent service standards while remaining responsive to the unique needs of local customers and communities.
Green SM also received the Technology Empowerment Awards in recognition of its continued digital transformation in human resource management. Through the digitalization of HR processes, the development of competency frameworks, the expansion of digital learning ecosystems, and the integration of data-driven people management, the Company has streamlined repetitive administrative tasks, enhanced decision-making efficiency, and enabled employees to devote greater focus to innovation, customer experience, and superior service delivery.
Mr. Nguyen Quoc Tuan, Global Chief Executive Officer of Green SM, said: “Our people have always been the cornerstone of Green SM’s sustainable growth. We believe that when individuals are empowered by technology and united by shared values, our teams across every market can deliver exceptional experiences for our customers. These two awards affirm the direction we have taken and further strengthen our commitment to building a truly multinational organization with its roots in Vietnam.”
In 2026, Green SM aims to expand its global workforce and partner network to approximately 400,000 people worldwide. As the Company continues to accelerate its international expansion, it will further invest in talent development and technology-driven people management to build a highly capable global workforce, maintain consistent service excellence across markets, and advance its vision of becoming the world’s leading green mobility platform.
Hashtag: #GreenSM
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