Media OutReach
Mobile Legends: Bang Bang charts global ambitions with five-region esports overhaul, M8 World Championship breaks ground in Türkiye and Thailand
The M7 World Championship becomes the most-watched mobile esports event of all time with 5.68 million Peak Concurrent Viewers (PCV), according to Esports Charts.
JAKARTA, INDONESIA – Media OutReach Newswire – 28 January 2026 – Mobile Legends: Bang Bang (MLBB) enters a bold new era of global expansion. At the M7 World Championship (M7) Grand Finals, Cloud Zhang, Chief Executive Officer (CEO) of MOONTON Games, unveiled the 2026 MLBB Esports Roadmap—a five-region blueprint designed to unify the global ecosystem.
As part of MLBB’s international expansion strategy, Türkiye will host the M8 World Championship (M8) Finals—the first time MLBB’s flagship tournament will be held in Europe. Additionally, MLBB was unveiled as the first title for the inaugural Esports Nations Cup (ENC) 2026 in Saudi Arabia; it will also debut at the 20th Asian Games Aichi-Nagoya 2026 as a medal event. These all ladder up to MLBB Esports’ ambitions to reach over 70 regions, stage over 5,000 events, and surpass 600 million Hours Watched (HW) in 2026.
Launched in 2016 by international video game company MOONTON Games, MLBB enters its 10th anniversary this year as a global gaming phenomenon. Over the past decade, the title has commanded a worldwide playerbase of over 1.5 billion installations and 110 million Monthly Active Users (MAU). Its nine-year-long esports ecosystem has earned the distinction of the world’s most popular mobile esports title from Esports Charts every year since 2021. The 2026 MLBB Esports Roadmap underscores MOONTON Games’ ambition to cement the title at the forefront of global esports and entertainment.
Five regions, one unified goal
In 2026, MLBB Esports will transition to a five-region structure—Southeast Asia (SEA); Eastern Europe and Central Asia (EECA); Europe, the Middle East and Africa (EMEA); East Asia (EA); and the Americas (AMER). This framework unifies the global MLBB Esports ecosystem while empowering each region through tailored infrastructure and talent development pathways. At the heart of the plan is the Championship Tour, an intercontinental tournament piloting across AMER, EA, and SEA to elevate regional competition and spotlight emerging talent. The shift to a region-focused model reflects MLBB Esports’ ambition to balance local development with global integration, where each region upholds the strength of the global ecosystem.
Tiger Xu, Global Head of MLBB Esports at MOONTON Games, said: “With this blueprint, we’re taking a long-term view of what MLBB Esports can be. Every community will have the chance to grow and develop its own identity while remaining connected to a larger ecosystem. This transition is as much about integration as it is about expansion. By bringing emerging regions into the fold, we ensure that every market plays a central role in the competitive landscape. Layering development, competition, and community in this way allows each region to contribute meaningfully while strengthening the ecosystem as a whole.”
Next: All eyes on Türkiye
The M8 Finals will be hosted in January, 2027, in Türkiye—the first time the M Series takes place in Europe. Meanwhile, the M8 Wild Card will debut in Thailand, which will also mark the country’s first M Series event.
Tiger said: “Hosting the M8 World Championship in Türkiye is a defining moment for MLBB Esports. For the first time in M Series history, we’re stepping beyond our Southeast Asian strongholds and expanding its footprints in a new region. This move reflects our confidence in the growth of emerging MLBB regions and our focus on integrating them into a broader, connected ecosystem. Strategically, the M8 World Championship shapes MOONTON Games’ approach to regional integration and reinforces our vision for a unified, global competitive ecosystem. It also lays the foundation for sustainable, long-term development, positioning MLBB Esports for continued leadership in the years ahead.”
MLBB on the global sporting stage
MLBB will take centre stage at the inaugural ENC 2026as its first confirmed title. Set for 23 to 29 November, 32 national teams will compete in Riyadh, Saudi Arabia, for the championship. Structured around national representation, the ENC serves as a new global platform that places national pride at the core of the competition. The tournament broadens MLBB Esports’ global calendar and reinforces its role in uniting players and fans through nation-based competition. More information can be found here.
MLBB will also debut as a medalled event at the 20th Asian Games Aichi-Nagoya 2026, one of the region’s largest sporting events. Held from mid September to early October, this milestone will build on MLBB’s established presence at the Southeast Asian (SEA) Games, where the title marked its fourth consecutive appearance in 2025. These appearances demonstrate MLBB’s evolution from a leading esports into a key player within the international sporting landscape.
Tiger added: “Our participation at the Esports Nations Cup 2026 and 20th Asian Games Aichi-Nagoya 2026 are defining moments for MLBB Esports. Competing on stages built around national representation elevates the meaning of what our athletes are playing for. It places MLBB in the same conversation as traditional sports, where competition carries cultural significance, national pride, and long-term sporting value. For us, this is not just about diversifying where MLBB is played, but about reinforcing esports as a discipline that resonates beyond the game. MLBB stands as a platform that brings communities together and stands confidently on the global sporting stage.”
The title will also return to the 2026 Esports World Cup (EWC) with the Mid Season Cup (MSC) and the MLBB Women’s Invitational (MWI), featuring a combined USD 3.5 million prize pool. Its continued presence reflects the title’s growing role within the world’s largest multi-title esports event. At EWC 2025, MLBB emerged as one of the event’s most-watched titles with over 47 million HW. This figure amounted to over 12% of total viewership across all 25 disciplines at the world’s largest multi-title esports event.The MSC also made history at EWC 2025, surpassing 3.26 million Peak Concurrent Viewers (PCV), according to Esports Charts.
Malaysia enters a new era
MOONTON Games announced that MLBB Professional League (MPL) Malaysia will operate under a Partnership Programme in 2026. Under the new model, eight strategic partners—including top Malaysian teams and international organisations—will secure guaranteed participation in the country’s most established esports league. Partnering teams will also benefit from greater long-term business stability and access to additional commercialisation opportunities. By reinforcing its competitive and commercial foundations, MPL Malaysia will play a pivotal role in the global MLBB Esports ecosystem.
History made in Indonesia
A double for the history books! The M7 became the most-watched mobile esports tournament in history after twice surpassing the previous record during the tournament. The Grand Finals clash between Aurora Gaming PH (RORA) and Alter Ego (AE) had more than 5.68 million Peak Concurrent Viewers (PCV), according to Esports Charts. The record-breaking viewership cements its presence at the forefront of the global esports entertainment circuit.
RORA claimed their first M Series with a commanding 4-0 win over the Indonesian dark horses to secure the Philippines’ sixth world title. The victory marked a breakthrough for RORA, who converted their first appearance in an M Series Grand Finals into a world title. The championship roster consists of Dylan Aaron “Light” P. Catipon (Roamer), Edward Jay “Edward” Dapadap (EXP Laner), Jan Dominic “Domengkite” Del Mundo IV (Gold Laner), Jonard Cedrix “Demonkite” Caranto (Jungler), Kenneth Carl “Yue” Tadeo (Mid Laner), and Justin Ray “Calad” Limbo (Sixth Man).
Tiger Xu, Global Head of MLBB Esports at MOONTON Games, said: “The M7 has shown what MLBB Esports has grown into—a global ecosystem that unites millions of fans at the same moment. The record-breaking viewership we’re celebrating is more than just a milestone; it’s a signal of what’s to come. As more regions rise and audiences continue to grow, we enter a new phase where MLBB Esports is shaped collectively. Our focus now is on building an ecosystem that connects regions more deeply, supports long-term competitive development, and allows the global community to grow together. This is the foundation for the next chapter of MLBB Esports.”
“The M7 Grand Final peaked at over 5.68 million concurrent viewers, making M7 the most-watched mobile esports event in history. The record peak shows how quickly mobile esports is growing and attracting mainstream audiences. The tournament also broke multiple viewership records across platforms and regions. This includes new highs for Indonesian, Tagalog, and Malaysian language broadcasts, as well as on TikTok Live. These results set a new benchmark for future mobile esports events,” said Artyom Odintsov, co-founder and CEO of Esports Charts.
The tournament took place in Jakarta, Indonesia, from 3 to 25 January. It marked the seventh edition of MLBB’s flagship international tournament and its return to the country since the M4. Indonesia is home to the game’s most passionate fanbase, with MPL Indonesia recording over 100 million HW in each of its past five seasons, according to Esports Charts. This edition also welcomed global brands, Visa, Red Bull, and realme onboard, highlighting the growing commercial appeal of MLBB Esports.
Irene Umar, Vice Minister of Creative Economy, graced the M7 Grand Finals day. Taking to the stage, she said: “This is the energy of Indonesia [that] we [are witnessing at] the opening of the M7. As the host [nation], I want to start of by saying thank you to MOONTON Games for infusing [Indonesian] culture into the Opening Ceremony… This is a moment to celebrate. This is a moment that reminds each and every one of us that the gaming industry is here to stay. This is a real industry. This is a real sport!”
From 23 to 25 January, Jakarta became the heart of a global celebration of gaming and entertainment at the M7 Carnival. Fans explored six interactive zones, experienced live activations, and immersed themselves in the world of esports. The M7 Carnival went beyond the competition, turning the city into a vibrant stage for music and culture. Headlining the Main Stage was Indonesian singer-songwriter Stephanie Poetri, joined by 88rising labelmates, no na. The halftime show featured a special rendition of the M7 Theme Song, Sizzle, delivering a high-energy spectacle that mirrored the intensity of the M Series. Through esports, live entertainment, and pop culture, the M7 Carnival elevated the M Series beyond the arena—demonstrating its role at the intersection of gaming and entertainment.
Magic Chess: Go Go enters a new era
The GO1 World Championship (GO1) crowned its first world champions! EECA’s Emil “FLOXY” Sagetdinov outplayed a tightly-contested field of eight finalists. The deciding series unfolded as a test of strategy and composure, with FLOXY prevailing to earn his place on the world stage.
GO1 marks Magic Chess: Go Go’s (MCGG) first offline global championship, representing a key milestone in the expansion of the title’s competitive ecosystem. Staged alongside the M7, the tournament brought MCGG into the M Series spotlight, where its inaugural champion stood alongside the world’s best mobile esports athletes. Its presence on the sidelines of the M7 added a new competitive layer to the event, giving emerging esports talent a platform to shine on the world stage.
Gao “Skyhook” Chong, MCGG Producer at MOONTON Games, said: “With MOONTON Games at the forefront of esports, strategically, GO1 plays a key role in shaping how we lead the global landscape. MCGG is built on democratic and accessible competition, meaning esports talent from all walks of life have a chance to emerge as champions. Running GO1 alongside the M Series gives aspiring players a shot at the spotlight while helping us discover and nurture talent across regions. This approach allows us to build a competitive ecosystem—one where emerging players can compete at the highest levels and contribute to the reach of esports worldwide.”
“The GO1 World Championship reached a peak viewership of 278,121, setting a new all-time record for the discipline and surpassing the previous peak by approximately 75%. This performance places GO1 among the fastest-growing esports titles and highlights the strong competitive potential not only of the game itself, but of the auto battler genre as a whole,” said Viktor Proniakin, Product Manager of Esports Charts.
MCGG has emerged as a standout title of 2025. The game surpassed 30 million downloads within two weeks of its Global Launch and received the 2025 Google Play Best Game Award in Indonesia, Malaysia, the Philippines, Singapore, and Thailand. This momentum has been complemented by its robust competitive structure, which spans international, regional, local, and community tournaments. In 2025, the title celebrated a major milestone at the 33rd SEA Games as the first mobile Auto Chess game to feature at the event. Its debut placed MCGG representatives alongside the region’s most established sporting athletes.
Find the high resolution visuals here: https://drive.google.com/drive/folders/1QTeXqNDdLwxbdeA8NALk0dlMG9MDUUji
Find out more about MCGG on the official website. Stay up to date by following MCGG’s social media channels, Facebook, Instagram, TikTok, YouTube, and X.
Learn more about MLBB Esports via the following social media channels:
| Region | Channels |
| Global |
Hashtag: #LetTheWorldSeeUs #RiseAsOne #M7 #MLBBM7
https://en.moonton.com
https://www.linkedin.com/company/moontongames/
The issuer is solely responsible for the content of this announcement.
About MOONTON Games
Established in 2014, MOONTON Games is a global video game company dedicated to gaming development, publication, and esports. With more than 2,000 employees worldwide, the company operates offices in Indonesia, Malaysia, Singapore, the Philippines, Latin America, and China. It has successfully launched several high-profile mobile games globally and has built long-term relationships with governments and esports organizations in more than 30 countries around the world. Mobile Legends: Bang Bang is its current star game and the leading mobile multiplayer online battle arena (MOBA) game worldwide. For more information, visit https://en.moonton.com.
About Mobile Legends: Bang Bang Esports
Established in 2017, Mobile Legends: Bang Bang Esports serves as a platform for players to pursue their dreams of becoming esports athletes and illuminate opportunities within the international esports ecosystem. MLBB Esports has since expanded to multiple leagues, including the MPL series hosted in Southeast Asia, Middle East, and Latin America; MPL is the first esports event series to surpass 1 billion hours of watch time globally.
About Magic Chess: Go Go
Magic Chess: Go Go is a multiplayer mobile strategy game developed by the original team behind MOONTON Games’ flagship title, Mobile Legends: Bang Bang. Its accessible gameplay offers every player the opportunity to be a champion. Since its global launch, the game has surpassed 30 million downloads worldwide. The title received the 2025 Google Play Best Game Award in Indonesia, Malaysia, the Philippines, Singapore, and Thailand the same year it was launched.
About Magic Chess: Go Go Esports
Established in 2025, Magic Chess: Go Go Esports serves as a competitive platform where every player can rise as a champion. Its flagship world championship, the Go-Series, brings together the world’s best Auto Chess strategists to compete at the highest level. IIn its launch year, the game made history at the 33rd Southeast Asian (SEA) Games as the first mobile Auto Chess title featured at a regional multi-sport event, where its players shared the spotlight with top athletes from across the region.
About Mobile Legends: Bang Bang
Mobile Legends: Bang Bang is one of the most popular mobile Multiplayer Online Battle Arena (MOBA) games worldwide that brings communities together through teamwork and strategy. With over 1.5 billion installations and 110 million active monthly users, the award-winning game is among the top 10 most played in over 80 countries. With an extensive reach across the Asia Pacific region, the multiplayer is available in 139 countries with an expansive global esports presence.
Three new Laguna Phuket developments – spanning lakeside living, golf-front design and Angsana-branded luxury – to be showcased at Park Lane Hong Kong on 16–17 MayCaption
HONG KONG SAR – Media OutReach Newswire – 8 May 2026 – Banyan Group Residences is bringing three of its most anticipated new residential launches to Hong Kong this month, with a two-day sales exhibition taking place at Park Lane Hong Kong (Canvas, 26F) on Saturday 16 and Sunday 17 May 2026, from 11:00 am to 6:00 pm. The event offers Hong Kong buyers a rare opportunity to explore and invest in some of Phuket’s most compelling new addresses, with dedicated sales teams on hand for private consultations.
The exhibitions follow a year of record residential sales for Banyan Group Residences, as growing numbers of global investors look to Phuket as a safe haven for capital – drawn by the island’s political stability, strong rental yields, year-round lifestyle appeal, and the relative value it continues to offer against comparable markets. Demand has been particularly robust from buyers across Asia, the Middle East, and Europe, with Hong Kong remaining one of the Group’s most consistent source markets.
The three projects on show represent some of the most exciting new additions to Laguna Phuket – Asia’s premier integrated resort destination – and span a range of living concepts, price points, and design inspirations, united by the hallmark quality and hospitality expertise of Banyan Group Residences, Asia’s leading branded residential developer by volume.
“Hong Kong has consistently been one of our strongest buyer markets, and we look forward to welcoming buyers in person to discover what we believe is an exceptional line-up of new homes,” said Stuart Reading, Managing Director of Banyan Group Residences. “Whether you’re looking for a holiday retreat, a permanent base in a world-class resort community, or a smart long-term investment, this exhibition offers something genuinely compelling. High-quality property in a prime location at Laguna Phuket still represents outstanding value compared to equivalent homes in Hong Kong or other major cities.”
Bellaguna Lake Residences
Brand new blocks of Bellaguna Lake Residences will be revealed for the first time at the exhibition. Set beside a shimmering lake within Laguna Phuket – steps from Bang Tao Beach – the development takes its design cues from the sleek lines of a contemporary luxury yacht. Five elegantly elongated buildings feature dark wave-like façades and warm, light-filled interiors, with generous private terraces overlooking the lagoon. Residences include one- to three-bedroom condominiums and two- to three-bedroom penthouses with private rooftop pools, as well as a brand new category of two-bedroom residences with private pool.
Bellaguna is Banyan Group Residences’ newest residential brand, conceived specifically for premium year-round living outside of hotel inventory – yet fully supported by the Group’s renowned hospitality management standards.
Bellaguna Golf Residences
Set on land that once formed part of Phuket’s historic tin-mining landscape, Bellaguna Golf Residences draws its design identity from that heritage – soft horizontal lines and sculpted contours reinterpreted through a contemporary tropical lens. Low-rise buildings unfold amid lush gardens and a signature free-form pool, overlooking the fairways of the championship Laguna Golf Phuket course. A brand new block has also just been released for this project, which features a compact one-bedroom configuration, alongside one- to three-bedroom condominiums and two- to three-bedroom penthouses with private pools and sunset golf views.
Angsana Golf Residences Topaz
Inspired by the clarity and elegance of the topaz gemstone, Angsana Golf Residences Topaz comprises three gracefully curved low-rise buildings set within Laguna Phuket, with Sino-Portuguese design accents that subtly reference Phuket’s cultural heritage. The development offers two- and three-bedroom residences and exclusive penthouses with private rooftop pools, all enjoying panoramic views of the golf course, mountains, and the Andaman Sea. A signature rooftop ring-shaped pool completes the picture.
All three projects now have show units available to view at Laguna Property Sales Gallery
Banyan Living
Banyan Group has recently launched Banyan Living, a residential rental and marketing platform created to support owners of branded residences across the Group’s portfolio, while offering guests a professionally managed alternative to traditional home‑sharing platforms.
Developed as a structured, hospitality-led rental ecosystem, Banyan Living enables private owners to generate income from their residences, while providing guests who rent the properties assurance of the design integrity and professional service standards associated with Banyan Group.
Why Phuket, Why Now
Phuket continues to attract growing international interest as both a lifestyle destination and an investment market. Within Laguna Phuket, nationals of some 70 countries have chosen to make the resort community their home, drawn by year-round tropical living, world-class amenities, international schools, medical facilities, and a level of quality and security that is difficult to match elsewhere in the region.
Banyan Group Residences anticipates launching up to USD 1 billion in new luxury residential projects in Phuket over the next two to three years, reflecting the Group’s confidence in the market and the enduring strength of demand from international buyers.
Prospective buyers are welcome to visit the exhibition at Park Lane Hong Kong, Canvas (26F), on Saturday 16 and Sunday 17 May 2026, between 11:00 am and 6:00 pm. Private appointments can be arranged in advance by contacting the team directly.
Hashtag: #BanyanGroupResidences #LagunaPhuket #PhuketProperty
The issuer is solely responsible for the content of this announcement.
About Banyan Group
Banyan Group (“Banyan Tree Holdings Limited” or the “Group” – SGX: B58) is an independent, global hospitality company with purpose. The Group prides itself on its pioneering spirit, design-led experiences and commitment to responsible stewardship. Its extensive portfolio spans more than 100 properties, over 140 spas and galleries, and 20-plus branded residences in over 20 countries. Comprising 12 global brands, including the flagship Banyan Tree, each distinct yet united under the experiential membership programme with Banyan. The founding ethos of “Embracing the Environment, Empowering People” is embodied through the Banyan Global Foundation and Banyan Management Academy. Banyan Group is committed to remaining the leading advocate of sustainable travel, with a focus on regenerative tourism and innovative programmes that elevate the guest experience.
About Laguna Phuket
Laguna Phuket is Asia’s premier integrated resort destination, set against the stunning backdrop of the Andaman Sea. Spanning over 1,000 acres, the resort features six luxury hotels, an award-winning 18-hole golf course, fine dining, luxury spas, and branded residences. Guests benefit from complimentary shuttle services, a cashless payment system, and access to world-class recreational and wellness facilities.
About Banyan Group Residences
Banyan Group Residences is the property development arm of leading hospitality pioneer Banyan Group, listed on the stock exchange of Singapore. With over 35 years of development experience and an impressive portfolio of residential brands to suit different lifestyles and budgets, it is Thailand’s leading lifestyle property developer with a strong and increasingly international pipeline of projects. The Group’s main residential brands include the flagship luxury Banyan Tree Residences, Angsana Residences, Dhawa Residences, Garrya Residences, Laguna Residences, Cassia Residences, Skypark, Laguna Lakelands, and Bellaguna.
The event marked the first international debut of two insurance companies within Techcombank’s ecosystem — Techcom Life (life insurance) and Techcom Insurance (non-life insurance). Both entities are positioned to build a new generation of insurance, anchored in data, technology, and customer-centricity.
The roadshow featured senior leadership from across the ecosystem, including Mr. Pranav Seth, Chairman of Techcom Insurance; Mr. Mukesh Pilania, Chief Executive Officer of Techcom Life; and Ms. Veo Nguyen, Chief People Officer of Techcombank, alongside other executives leading key functions in technology, distribution, and product development.
Discussions at the event focused on Vietnam’s economic outlook and the evolving role of insurance in its next phase of development. Speakers highlighted the industry’s transition from traditional, product-led models toward data-driven, technology-enabled, and personalized approaches, with increasing emphasis on customer experience and long-term engagement.
Participants engaged in in-depth exchanges with the leadership team, gaining insights into Vietnam’s insurance landscape as well as a clearer understanding of the vision and long-term aspirations behind Techcombank’s newly established insurance businesses. The sessions reflected growing international interest in Vietnam as a high-potential market undergoing structural transformation.
Techcom Life, the group’s life insurance arm, has demonstrated strong early momentum, achieving a trajectory within six months and ranking No.1 in the bancassurance market in Q1 2026. Meanwhile, Techcom Insurance served over 650,000 customers in 2025 through a nationwide network of 280 branches and more than 3,500 sales professionals, reflecting its growing scale in the non-life insurance segment.
Hong Kong, one of Asia’s leading insurance hubs, is part of Techcombank’s broader international roadmap, following previous engagements in Singapore, the United States, Europe, and Australia.
Techcombank plans to continue the Overseas Insurance Talent Roadshow across additional global markets in 2026, as part of its strategy to attract international talent and support the development of a next-generation insurance ecosystem in Vietnam.
Hashtag: #Techcombank
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Media OutReach
Apple Storage Unveils Hong Kong’s First 17,000 sq. ft. IP-Themed Flagship Concept Store in Tsuen Wan, Featuring Exclusive VIP Lounge
In addition to specialized storage solutions—including dedicated units for clothing, collectibles, books, and bicycle parking—the facility features a groundbreaking VIP Lounge. Customers can enjoy complimentary access to massage chairs and co-working spaces, extending the storage experience into a lifestyle enjoyment. Apple Storage is committed to transforming storage from a utility into an exclusive clubhouse, allowing customers to free up home space while fully immersing themselves in hobbies such as outdoor activities or art collection.
Business-Grade Work Facilities
The branch features a dedicated co-working space equipped with computers, printing facilities, workstations, and charging points. Customers can conveniently handle business or personal administrative tasks, such as printing documents or conducting online research, directly on-site.
Party Room-Style Entertainment
To make the storage process relaxing and enjoyable, Apple Storage has equipped the VIP Lounge with professional massage chairs for immediate post-task stress relief. The Group has upgraded the facilities to rival a “Party Room” environment, featuring billiards, television, and Nintendo Switch consoles. This allows family members to stay entertained while customers manage their storage units at their own pace.
The lounge also includes a spacious communal table, perfect for assembling intricate models or playing board games. Guests can enjoy complimentary coffee and various beverages from the self-service refreshment counter, turning a cold warehouse into a private sanctuary for family time.
Comprehensive Storage Amenities
The facility is equipped with 24-hour support, climate and humidity control, CCTV, smart access control, and regular staff patrols to ensure maximum safety and comfort. Additional amenities such as packing zones, trolleys, and bicycle repair tools are provided for customer convenience. Customers can retreat to the leisure area or VIP lounge whenever they need a break.
Over 120 Branches: Hong Kong’s Leader in Regulatory Compliance
With deep roots in Hong Kong since 2005, Apple Storage has expanded to over 120 branches, serving more than 100,000 customers. Recognizing that safety is always the clients’ top priority, Apple Storage adheres to the highest standards of compliant operations. As an industry leader, Apple Storage maintains close communication with the Buildings Department and the Fire Services Department. Apple Storage takes pride in having the largest network of branches in Hong Kong that have successfully passed inspections by both departments. The Group pledges to continue upgrading fire safety facilities in line with government guidelines to ensure total peace of mind for every customer.
A New Era of Smart Storage: Integrating AI Technology
Apple Storage Group continues to invest heavily in integrating smart technology into its services. Hardware upgrades, including facial recognition systems and smart sensor lighting, have been rolled out across all branches to enhance security and energy efficiency.
On the innovation front, Apple Storage has developed a proprietary Customer Matching System. Utilizing AI data analysis, the system creates tailor-made storage solutions for clients, driving the business toward full digitalization. Currently, the Group is developing an “AI Smart Warehouse” project, which will apply cutting-edge Artificial Intelligence to unit management and customer interaction, signaling a new future for the industry.
Professional & Transparent: One-Stop Moving Team
Apple Storage offers a comprehensive “one-stop” moving and storage service, managed by the Group’s professional brand, APPLE MOVING. The team handles everything from general moving to third-party delivery and pickup. To ensure maximum protection, the team provides packing materials—such as boxes and bubble wrap—in advance of the moving date.
Unlike many local independent movers, Apple Moving operates under a transparent corporate management model. With strict service guidelines and a standardized quoting system, the Group guarantees transparent pricing and strictly prohibits “on-site price hikes” or the solicitation of tips, providing customers with a reliable brand guarantee.
Two Decades of Excellence: Recipient of the “10th Year Award for Hong Kong Service Brand”
Since opening its first branch in 2005, Apple Storage has accompanied Hong Kong families and businesses for over 20 years. Today, with branches in every corner of the city, Apple Storage’s commitment to a “premium environment” and “reliable service” remains unchanged.
The company’s professionalism has earned widespread market recognition, including five consecutive years of Quality Service Certification from the Hong Kong Retail Management Association (HKRMA). In 2026, the Group was honored with the “10th Year Award for Hong Kong Service Brand” by the Hong Kong Brand Development Council. These accolades reflect the trust of over 100,000 customers.
Multi-Brand Synergy: A Comprehensive Storage Ecosystem
The Group’s portfolio includes Apple Storage Premium, U SPACE, Apple Moving, and Apple Wine Cellar, providing a diverse range of integrated storage solutions. From flexible self-storage and professionally managed central storage to door-to-door storage and point-to-point logistics, current services cover every user need.
Apple Storage offers various sizes and specialized units, such as climate-controlled storage for clothing and sneakers, display units for toys, specialized bicycle racks, and flexible shelving units, creating bespoke space solutions for every client.
Driving ESG Strategy for a Green Future
Apple Storage Group has actively implemented ESG (Environmental, Social, and Governance) strategies in recent years. Regarding Environmental Protection, Apple Storage is transitioning to sensor-based energy-saving systems and prioritizing appliances with “Grade 1 Energy Labels.” Apple Storage’s own headquarters has also gone paperless through comprehensive digitalization.
In terms of Social Responsibility, the “Apple Volunteer Team” has collaborated with charities for years to support the underprivileged. Looking ahead, Apple Storage has set clear sustainability goals: a commitment to reduce carbon emissions by 10% within three years and increased investment in philanthropy, including pro-bono moving services and storage space donations. Recently, Apple Storage collaborated with a charity to provide free storage and moving services for residents of Wang Fuk Court, Tai Po, assisting them during their relocation and home clearing process.
Hashtag: #AppleStorage
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About Apple Storage
With over 120 branches across Hong Kong, Kowloon, and the New Territories, Apple Storage offers professional, compliant, and reliable services. Most branches are conveniently located near MTR stations.
Act Now – Reclaim Your Living Space.
Learn more about our latest offers: https://www.applestorage.com.hk/en/
Inquiry Hotline: 8208 9822
WhatsApp: 
https://wa.me/46383118
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