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Mobility Trends to Watch in 2026: The Expanding Role of Ride-Hailing Platforms
Industry insights indicate that ride-hailing platforms are gradually expanding beyond core passenger transport, with increased focus on predictive safety capabilities, AI-enabled customer support, embedded payment systems, and more structured regulatory engagement.
MANILA, PHILIPPINES – Media OutReach Newswire – 11 March 2026 – 2026 may be the year that more ride-hailing apps will expand their operations to become mobility superapps, according to industry experts who have analyzed the movements of multiple apps across the board. The analysis suggests that this shift will be driven by multi-service bundling, predictive safety features, boosted AI integration, cashless payment options, and coordination with regulators.
“Our global market review found that the way forward for ride-hailing platforms is to evolve into mobility superapps,” Evgenia Matrosova, inDrive Chief Ride-Hailing Officer, said. “Users want convenience more than anything, where diverse mobility solutions, proactive safety functions, and seamless digital payments can all be found in one platform. Integrated services won’t just push innovation forward; they signify reliability and flexibility on the road and beyond.”
#1 Ride-hailing apps may begin venturing into adjacent services.
More ride-hailing apps may begin expanding into adjacent mobility services this year due to an increase in global demand for integrated transport services. For instance, market intelligence firm Sensor Tower listed inDrive and other ride-hailing platforms among the most downloaded travel apps in 2025—revealing global demand for their expansion into adjacent travel services.
Zooming into the platforms’ service expansion, industry experts are optimistic about the potential in food delivery. Data shows that restaurants worldwide are considering working with delivery platforms that offer them more control over their profit margins.
A separate Ken Research study also revealed that online travel booking has also enjoyed similar local growth, with a projected revenue of Php 50 billion. This could boost pre-booked airport pickups’ popularity, with travelers viewing this as a much-needed convenience.
These all reveal one thing: the lines between passenger transport and adjacent mobility services are beginning to blur. Thus, ride-hailing apps may begin venturing into adjacent mobility services to create an all-in-one experience for users.
#2 Safety systems are slowly shifting from protection to prediction
At present, in-app safety features are often limited to real-time monitoring, emergency hotline buttons, and a speed dial to the platform’s 24/7 support. However, industry experts forecast that ride-hailing apps may begin using AI-powered analytics and risk modeling for predictive road safety measures.
For instance, the Forum of European National Highway Research Laboratories says that AI can collect traffic data, weather feeds, and other key information to predict collisions and recommend alternate routes. Predictive safety features like this can help ride-hailing apps move past interventionary measures and proactively protect their drivers and passengers.
#3 AI to enhance the in-app customer experience
Industry experts also say that mobility services may continue leveraging AI to improve customer experience. There are also early indicators that ride-hailing apps may experiment with using human-like AI voices in their customer support systems. AI may also be used in developing personal mobility agents that manage drivers’ schedules and earnings and intervene during emergencies.
With ride-hailing platforms considering venturing into food delivery, they may use AI to simulate customer interactions. Large language models can simulate dialogue-based ordering, allowing users to verbally dictate their orders or send them via chat platforms like WhatsApp. Not only would this speed up the delivery process, but it would also cater to users who prefer personal interactions.
#4 Ride-hailing apps eyeing seamless in-app payment systems
Cashless payment options, such as e-wallets and online bank transfers, are gaining popularity among Filipino consumers. A Bangko Sentral ng Pilipinas report found that 57.4% of Filipinos’ retail transactions were paid online. This creates an opportunity for ride-hailing companies to make their payment schemes more seamless. They may consider embedding cashless payment options in their apps, which can automatically deduct their transaction from their attached online banking and e-wallet accounts.
inDrive’s internal research shows that Filipino commuters are also price-sensitive, often allocating tight budgets to their transportation expenses. This consumer attitude could pave the way for ride-hailing companies to install in-app wallets. These facilitate better online budgeting and accommodate users who prefer cash.
#5 Ride-hailing apps expected to continue to uphold price fairness
Strict regulatory compliance has always influenced the dynamics of the ride-hailing industry. In particular, the Land Transportation Franchising and Regulatory Board has been staunch in implementing its fare matrix. Just last December, the regulator imposed surge caps to maintain affordable holiday fares—underscoring its commitment to keeping prices affordable for passengers.
These trends paint a picture of what could come next for the ride-hailing industry this year. With these in mind, inDrive will continue to uphold transparency, safety, and inclusivity for drivers and passengers alike. For more updates on inDrive’s initiatives this year, visit www.inDrive.com or follow @inDrive.ph on social media.
Hashtag: #inDrivetrends #MobilityPhilippines
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About inDrive
inDrive is a global mobility and urban services platform. The inDrive app has been downloaded over 400 million times, and has been named the second most downloaded mobility app for the third consecutive year. In addition to ride-hailing, inDrive provides an expanding list of services, including intercity transportation, delivery, and financial services. In 2023, inDrive launched New Ventures, a venture and M&A arm.
inDrive operates in 1065 cities in 48 countries. Driven by its mission of challenging injustice, the company is committed to having a positive impact on the lives of one billion people by 2030. It pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of its impact programs.
For more information visit www.inDrive.com
CUHK’s Academic Excellence and Global Research Impact
CUHK’s academic rigour is further recognised in the 2026–27 Best Global Universities Rankings by U.S. News & World Report, where it ranks 28th globally and 5th in Asia, remaining Hong Kong’s top university for the fourth consecutive year. The University features 15 subjects in the global top 50, including five in the top 10, such as Education and Educational Research (#1), Gastroenterology and Hepatology (#2), Computer Science (#7), and Arts and Humanities and Artificial Intelligence (both ranked #9).
CUHK: Where Bold Ideas Become Impactful Research
CUHK provides an exceptional environment for impactful research, supported by approximately 300 research institutes and centres, alongside four state key laboratories approved by the Ministry of Science and Technology of China. Reflecting on the academic environment, Zhamilya Zhirenova, a PhD student in Biomedical Science from Kazakhstan, has deepened her expertise through her involvement with the Centre for Neuromusculoskeletal Restorative Medicine (CNRM), an InnoHK research centre CUHK established with Sweden’s Karolinska Institutet.
Unlike traditional research pathways, where students are often confined to a single university laboratory, Zhamilya gained extensive experience at Hong Kong Science Park, a dynamic setting that closely resembles industry. “It feels more like an industrial company,” she reflected, “and that experience has been invaluable.” For researchers with ambitions beyond academia, such early exposure to the pace and expectations of the biotech industry provides a distinct advantage.
Nurturing the Next Generation of Scientific Innovators
Many of CUHK’s scholars are globally renowned experts who have made significant breakthroughs in their respective fields. These experts provide valuable mentorship, cultivating an intellectually stimulating environment for innovative research.
At the Centre for Novostics, an InnoHK research centre dedicated to advancing molecular diagnostics, Yasine Malki, a Chemical Pathology PhD student from Hong Kong, highlighted mentorship as a defining aspect of his experience at CUHK. Benefiting from the mentorship of Professor Dennis Lo, CUHK’s Vice-Chancellor and President, and a pioneer in molecular diagnostics, Yasine collaborates with specialists in molecular technologies, bioinformatics, and clinician-scientists, exemplifying CUHK’s dynamic, multidisciplinary approach to medical science.
Through the latest global rankings, CUHK continues to demonstrate the impact of its research and scholarship. The University offers robust financial support to attract top-tier global talent, such as the Hong Kong PhD Fellowship Scheme (HKPFS) for the 2027–28 intake, which provides over HK$1.81 million (approximately US$232,420) in funding. Applications open on 1 September 2026.
Hashtag: #CUHK
The issuer is solely responsible for the content of this announcement.
About CUHK
Founded in 1963, The Chinese University of Hong Kong (CUHK) is a leading comprehensive research university with a global reputation and world-leading rankings. Located in the heart of Asia, CUHK has a vision and a mission to combine tradition with modernity, and to bring together China and the West. The University has eight faculties: Arts, Business Administration, Education, Engineering, Law, Medicine, Science, and Social Science. Together with the Graduate School, the University offers over 300 undergraduate and postgraduate programmes. All faculties are actively engaged in research in a wide range of disciplines, with an array of research institutes and research centres specialising in interdisciplinary research of the highest quality.
Media OutReach
HKDL’s Immersive Interactive Experiences Win Guests’ Hearts Lucky Nugget Spin at Grizzly Gulch Surpasses 30,000 Participations
Immersive experiences fuel collectible merchandise craze and extend magical memories
HONG KONG SAR – Media OutReach Newswire – 11 July 2026 – In tune with the growing popularity of experiential travel and guests’ desire for participation and immersive experiences throughout their journeys, Hong Kong Disneyland Resort (HKDL) has been integrating retail with storytelling at the park through an endless flow of innovative interactive experiences and distinctive merchandise offerings. Emotional connections with guests are strengthened as merchandise is transformed into meaningful souvenirs interwoven with their Disney memories.
Launched in April this year at Grizzly Gulch, the Chip ‘n’ Dale Lucky Nugget Spin has recorded more than 30,000 participations as of the end of June, becoming one of the park’s most popular activities. Combining storytelling, live interactions, and surprises, the experience has been warmly received by guests and has further enhanced the atmosphere throughout the land.
David Koo, director of merchandise at Hong Kong Disneyland Resort, shared: ‘Today’s guests are looking for more than products; they want keepsakes that capture the stories and memories of their visit. Through interactive experiences, we hope to make merchandise a natural extension of the Disney park journey. Whether it is a plush toy, a pin or an accessory, the true value lies not only in the item itself, but in the magical moments and personal memories it represents.’
David Koo, director of merchandise at Hong Kong Disneyland Resort, is pictured in the center
This story- and interaction-driven strategy has been incorporated into various guest experiences across the resort. For example, in an engaging experience at the Popcorn Pop-Up Shop on Main Street, U.S.A., guests can reach into a giant popcorn bucket-themed installation to catch a “popcorn” and reveal the hidden Pixar pals plushie together with Disney cast members on the spot. Meanwhile, the Snow White Grotto, located beside the Castle of Magical Dreams, has introduced a new “Lock of Dreams” experience, offering guests a sense of ceremony and a souvenir to cherish.
Disney’s Classic Pin Trading Tradition Extends the Magic Beyond the Visit
Disney’s iconic Pin Trading tradition has long been an important part of how guests explore the park and connect with others. Reopened in June, Main Street Collectibles now features dedicated pin display areas designed to celebrate and elevate this beloved tradition. Guests can discover unexpected treasures while searching for favorite designs as they trade pins with Disney cast members and fellow collectors. More than just an addition to a collection, each pin carries unique memories and extends the guest journey.
More Than 3.5 Million 20th Anniversary Merchandise Items Snapped up
New Pixar and Marvel Experiences on the Way
Merchandise sales grew continuously during Hong Kong Disneyland’s 20th anniversary celebrations, which attracted a large number of local, mainland, and international visitors and concluded with fanfare in June. Since late June last year, the resort has sold more than 3.5 million 20th Anniversary-themed merchandise. Among them, about 600,000 units of the SouvenEARS collection have been snapped up. Meanwhile, the blind-box series inspired by attractions and themed lands achieved sales of more than 500,000 units during fiscal year 2025, demonstrating the continued popularity of merchandise with strong storytelling elements and collectible appeal.
Looking ahead, HKDL will continue to enrich the guest experience across the resort. New Pixar-themed and Marvel-themed experiences will be introduced, further expanding both entertainment and retail offerings. Through ongoing innovation, HKDL remains committed to meeting guests’ demand for more immersive experiences, enhancing its appeal to local, mainland, and international visitors, and strengthening its position as a leading travel destination in the region.
Hashtag: #HongKongDisneylandResort
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The HR Asia Awards are among Asia’s most prestigious annual human resources awards, recognizing organizations that demonstrate excellence in workplace culture and sustainable people development. Winners are evaluated using the TEAM (Total Engagement Assessment Model), which measures employee engagement, organizational trust, and workplace experience, drawing on benchmarking data from more than 2.5 million employees across 20,000 organizations throughout the region.
According to the independent assessment conducted for the HR Asia Awards 2026, Green SM significantly outperformed market benchmarks in the “Best Companies to Work for in Asia” category, achieving outstanding scores across several key dimensions, including technology enablement in the workplace (4.8/5), workplace sustainability (4.71/5), and diversity, equity, and inclusion (4.72/5).
A defining element of Green SM’s workplace culture is its unwavering commitment to the principle that “Every Voice Counts.” This commitment is embedded through comprehensive employee engagement initiatives, including regular internal surveys, 360-degree performance evaluations, and multiple feedback channels that transform employee insights into tangible improvements in policies, workplace practices, and operational excellence.
At Green SM, talent development is viewed not merely as an HR function but as a strategic driver of service excellence. The Company continues to invest comprehensively in recruitment, professional training, operational standardization, workplace culture, and structured career development pathways for its Green Drivers. In parallel, Green SM delivers continuous capability-building programs for managers and employees, combining practical learning with digital learning platforms to strengthen leadership and management capabilities and organizational agility in an evolving business environment.
Alongside its investment in people, Green SM has been progressively building a unified organizational culture across its international markets. Rooted in values established in Vietnam while embracing the diversity of local cultures and communities, the Company fosters an environment that encourages collaboration, continuous learning, and empowerment. This enables teams across different countries to uphold consistent service standards while remaining responsive to the unique needs of local customers and communities.
Green SM also received the Technology Empowerment Awards in recognition of its continued digital transformation in human resource management. Through the digitalization of HR processes, the development of competency frameworks, the expansion of digital learning ecosystems, and the integration of data-driven people management, the Company has streamlined repetitive administrative tasks, enhanced decision-making efficiency, and enabled employees to devote greater focus to innovation, customer experience, and superior service delivery.
Mr. Nguyen Quoc Tuan, Global Chief Executive Officer of Green SM, said: “Our people have always been the cornerstone of Green SM’s sustainable growth. We believe that when individuals are empowered by technology and united by shared values, our teams across every market can deliver exceptional experiences for our customers. These two awards affirm the direction we have taken and further strengthen our commitment to building a truly multinational organization with its roots in Vietnam.”
In 2026, Green SM aims to expand its global workforce and partner network to approximately 400,000 people worldwide. As the Company continues to accelerate its international expansion, it will further invest in talent development and technology-driven people management to build a highly capable global workforce, maintain consistent service excellence across markets, and advance its vision of becoming the world’s leading green mobility platform.
Hashtag: #GreenSM
The issuer is solely responsible for the content of this announcement.
