Media OutReach
National Youth Council, KPMG in Singapore and Institute of Public Relations of Singapore (IPRS) co-design youth action programme for youths to drive social sustainability projects with industry mentors
- Launch of Gen2050, a structured accelerated programme to drive youth action in the area of social sustainability with an engagement series on key social issues
- Avails opportunities for youths from all backgrounds to start ground-up initiatives with the support of industry mentors and subject matter experts
- Provides youths with critical skillsets such as stakeholder management and seed funding to advance innovative ideas
SINGAPORE – Media OutReach Newswire – 5 June 2025 – The National Youth Council (NYC), KPMG in Singapore and Institute of Public Relations of Singapore (IPRS) today unveiled a youth action programme, Gen2050, to nurture youths’ ability in tackling pressing societal challenges. The tripartite collaboration aims to bring together expertise and support of the public, private and non-profit sector in the areas of youth engagement, industry perspectives and mentorship.
Two-prong programme to enable youths to drive meaningful change
As part of commemorating SG60, Gen2050 seeks to equip more than 1,000 youths with practical skills to influence, mobilise and drive meaningful change. The programme aims to reach out to youths of all backgrounds, including students with disadvantaged backgrounds, to provide easy access to critical skills and competencies including social entrepreneurship, problem solving, stakeholder management, and knowledge to develop impactful and scalable solutions.
Gen2050 offers two tracks – a structured programme with four key modules led by industry experts who will share insights to help participants develop and refine their ideas, and receive funding and mentorship to pilot them. The mentorship process also allows students to be plugged into professional networks where they get to discover potential career paths. Following the programme, selected participants of this track may be considered for national youth leadership programmes.
The second track features a curated series of youth engagements that offer youths the opportunity to directly engage with policymakers, industry leaders, and peers to discuss critical societal issues like the impact of artificial intelligence on jobs, equitable access to digital skills and mental wellness. These insights from these engagements will support the development of the SG Youth Plan, a five-year action plan that holds the hopes and aspirations of young Singaporeans for themselves and for Singapore, and outlines how youth, supported with opportunities, platforms, and resources, can take action to do good for Singapore with the support from the rest of society.
Gen2050 demonstrates how public-private collaboration amplifies youth-driven impact. NYC brings its expertise in youth engagement and understanding of the youth landscape, KPMG supports programme implementation with industry insights and its Leaders 2050 network of young professionals focused on driving positive impact. IPRS equips youths with strategic communication skills to augment the impact of their solutions.
“This tripartite collaboration demonstrates how the whole of society, and not just government, can collaborate as a collective to give our young people opportunities to learn, grow and drive impact at the same time,” said David Chua, Chief Executive Officer of NYC. “And if they do not succeed in implementing their ideas, they will still gain invaluable lessons, connections and insights that will shore up their confidence. We also aim to give youths with less access the opportunity to go through this programme.”
“Young people have the passion and energy to address the pressing challenges of our time, from social sustainability to climate change,” said Lee Sze Yeng, Managing Partner, KPMG in Singapore. “Channelling that restlessness into collaborative movements that drive meaningful progress is not straightforward. At KPMG, our experience with global youth programmes gives us a deep understanding of our next generation talents’ challenges and potential. Through Gen2050, we are dedicated to equipping youth with the guidance, skills and networks they need to transform their aspirations into impactful, lasting change.”
Ross Gan, President of IPRS, said, “Great ideas often make their biggest impact when they are clearly and authentically communicated in a manner that rallies others to the vision. At IPRS, one of our focus areas is on equipping youth and participants with practical strategies and skills to sharpen their messaging, build credibility, and drive action, ensuring their go-to-market solutions translate into real-world, measurable outcomes.”
For more details about Gen2050’s structured accelerated programme and youth dialogues, please see: https://kpmg.com/sg/en/home/media/press-releases/2025/06/gen2050-youth-action-programme.html
Hashtag: #KPMG
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About KPMG
KPMG in Singapore is part of a global organisation of independent professional services firms providing Audit, Tax and Advisory services. We operate in 142 countries and territories with more than 275,000 partners and employees working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients.
For more detail about our structure, please visit kpmg.com/governance.
For more information, visit kpmg.com.sg
LinkedIn: linkedin.com/company/kpmg-singapore
About the National Youth Council
At NYC, we believe in a world where young people are respected and heard and have the ability to influence and make a difference in the world. Together with our partners, we develop future-ready youth who are committed to Singapore by instilling in them a heart for service, resilience and an enterprising spirit.
About the Institute of Public Relations of Singapore
Established in 1970 as a non-profit organisation, IPRS is the only accrediting body for Public Relations (PR) practitioners in Singapore. The Institute promotes excellence in the industry through knowledge exchange platforms and training programmes that are aligned with the many changes and developments in the practice of PR and Communications today.
IPRS has a growing membership consisting of professionals from diverse backgrounds in public relations, journalism, advertising, marketing, education, and management – a factor that has contributed to the Institute’s strength and dynamism.
There are 10 Student Chapters with various tertiary institutions to create opportunities for communications students and IPRS members to share expertise and experiences. The IPRS introduced the Biennial PRISM Awards (Public Relations In the Service of Mankind) in 1987 to recognise and reward excellence in PR and Communications in Singapore and the region.
About the SG Youth Plan
SG60 is about Building Singapore Together, and how each of us can contribute to a Singapore that we will proudly call home. NYC and its partners are organising a year-long series of engagements for youths to connect with others who are just as passionate about making a difference and taking action to build our shared future. The engagements will culminate in an SG Youth Plan – a five-year action plan created by youths, for youths, and supported by all of us, so that we collectively do our part for Singapore and fellow Singaporeans.
The SG Youth Plan will hold the hopes and aspirations of young Singaporeans for themselves and for Singapore, and outlines how youth, supported with opportunities, platforms, and resources, can take action to do good for Singapore, and details ideas for how every part of society can play a part in empowering youths to be the best versions of themselves.
The Reality of the Raya Rush
The lead-up to Raya is a whirlwind of grocery runs, deep cleaning, and late nights in the kitchen. By the time the first open house begins, most women have already put in an incredible amount of effort for their families. The quiet moments in between are not just a break. They are earned.
XIXILI’s pajamas are made for those moments. Easy to move in, soft enough to wear through the night, and the kind of pieces that make coming home feel like something to look forward to. Designed to fit a wide range of body types, every woman can find something that feels as good as it looks.
“Raya is everything. The food, the family, the laughter. And at the end of it all, she deserves to rest just as well as she celebrated,” says Tara Tan, Marketing Director at XIXILI.
Comfort That Carries Through the Season
Raya may bring the occasion, but the shift happening in Malaysian wardrobes goes further than that. Women are increasingly treating sleepwear as a considered part of their self-care, not just something to change into before bed.
“We often talk about the joy of gathering, but we rarely talk about the exhaustion that comes with it,” Tara Tan adds. “Our goal for Raya 2026 is to ensure that when the last guest leaves, every woman has a high-quality piece of loungewear to retreat into. It is about honouring the work she does by giving her the rest she deserves.”
Quality loungewear for the wind-down, the slow morning, and every quiet moment in between has become one of the most considered purchases a woman makes this season.
Made to Be Worn, Not Just Owned
Good sleepwear should not sit tucked away at the back of a drawer. It should be the first thing she reaches for at the end of a long day, worn in and looked forward to. XIXILI’s range is built for exactly that, styles that settle naturally into her routine and carry her well beyond the festive season.
The full sleepwear collection is available online and at XIXILI boutiques nationwide. To shop the range, visit www.xixili-intimates.com.Hashtag: #XIXILI
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The issuer is solely responsible for the content of this announcement.
About XIXILI
A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.
XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.
Specifically, in addition to the existing incentives currently available, customers who switch from old gasoline vehicles to new VinFast electric vehicles during the program period will receive an additional 3% discount for cars and 5% discount for scooters. The program will be applied across all four markets: Vietnam, India, Indonesia, and the Philippines.
In line with VinFast’s pioneering spirit, GSM Green and Smart Mobility Joint Stock Company has also announced an immediate 10% reduction in fares for electric mobility services on the Xanh SM platform in Vietnam and Green SM in Indonesia from March 11 to March 31, 2026. This initiative offers customers a more environmentally-friendly and cost-effective transportation option.
The program may be extended depending on international developments and future fuel price movements.
Ms. Duong Thi Thu Trang, Deputy CEO of Global Sales, VinFast, stated: “The special ‘Trade Gas for Electric’ program launched in March across four key markets is VinFast’s timely response to geopolitical volatility that is affecting socio-economic conditions in many countries around the world. As one of the pioneering manufacturers leading the global electric vehicle revolution, VinFast together with companies in Vingroup’s green ecosystem aims to help reduce the impact of fuel prices on people’s daily lives while also lowering environmental pollution through smarter, more sustainable, and more cost-efficient mobility solutions.”
The special “Trade Gas for Electric” program will be implemented in parallel with and combined with other available incentive programs in each market. Through layered incentives, Vingroup and companies within its ecosystem aim to create favorable conditions for customers to transition quickly to electric vehicles, reduce dependence on gasoline, stabilize daily life, and contribute to building a cleaner and more civilized living environment.
Hashtag: #Vingroup
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Media OutReach
Singapore University of Social Sciences Expands Regional Footprint in China with Launch of Success Academy in Chongqing
New Academy and Shenyang satellite office strengthen SUSS’ visibility and partnerships across Western and Northeast China.
CHONGQING, CHINA – Media OutReach Newswire – 10 March 2026 – The Singapore University of Social Sciences (SUSS) today launched the SUSS Success Academy in Chongqing in collaboration with Raffles Young Academy (RYA) Pte Ltd and announced the establishment of a satellite office in Shenyang. Building on its Success Academies in Beijing and Shenzhen, the Academy strengthens SUSS’ presence in China and supports its growing engagement across Western and Northeast China.
The launch was commemorated with an opening ceremony at the CCI Gallery, attended by close to 70 guests from China and Singapore, including representatives from institutions of higher learning, and industry and community partners. The ceremony was presided by Vice-Consul (Political) Ms. Mavis Tan, Consulate-General of the Republic of Singapore, Chengdu and Mr. Li Xunfu, Deputy Director of Chongqing Municipal Commission of Commerce.
Success Academy to connect partners from Singapore and China
Anchored in SUSS’ commitment to lifelong learning and creating social impact, the Academy will serve as a key nexus for academic and industry partners from both countries. Through cross-cultural collaboration and practice-oriented learning, it also aims to develop future-ready talent equipped to contribute meaningfully to society and the economy.
RYA is an education and talent development organisation aimed at nurturing future-ready talent through industry-oriented learning and international exposure. RYA will bring its networks and local expertise to support and enhance the Academy’s initiatives.
Through the Academy, SUSS will provide opportunities for students from SUSS and other Singapore pre-tertiary and tertiary institutions to co-learn and co-innovate with peers in China. These include interdisciplinary global learning courses, impact startup and venture builder programmes, industry-based immersions and student exchanges. SUSS students will also gain regional exposure through internships and other workplace learning opportunities. In addition, the Academy will support SUSS in working with universities and organisations in China to jointly design and deliver industry-relevant courses and programmes for students and executives.
Extending engagement into Northeast China with Shenyang satellite office
To further deepen its engagement in Northeast China, SUSS will launch a satellite office in Shenyang on 11 March 2026 under the Success Academy in Chongqing. This office will support SUSS’ initiatives in Liaoning Province and surrounding areas, including Dalian. In addition, three Memoranda of Understanding (MOU) will be signed with the following organisations:
- Shenyang University of Chemical Technology (SYUCT): Collaborative development of a Master’s degree programme in Social Work, fostering cross-border knowledge exchange, curriculum innovation, and talent development to address evolving social service needs.
- North-East Institute of Population and Social Development: Joint research endeavours, professional development programmes, and meaningful academia-industry partnerships to generate evidence-based solutions, build capabilities, and promote active ageing ecosystems that benefit individuals and communities.
Professor Tan Tai Yong, President of SUSS, said, “China is an important partner for SUSS as we expand opportunities for our students and strengthen collaboration across Asia. The launch of the Success Academy in Chongqing allows us to work more closely with universities, industry and community partners in Western and Northeast China, and to deliver applied, practice-oriented education that responds to real-world needs. Our partnership with Raffles Young Academy reflects our shared commitment to developing future-ready talent and supporting professional growth across the region.”
Mr. Samuel Ng, Executive Chairman, RYA, said, “Our collaboration with the Singapore University of Social Sciences reflects a shared belief in applied, practice-oriented education and in preparing students and enterprises to navigate an increasingly complex and interconnected world. Chongqing’s strategic position as a gateway to Western China and a hub for industry and connectivity makes it an ideal location for immersive, industry-linked education. This partnership represents a long-term commitment to building enduring bridges between students and industry, between academia and practice, and between Singapore and China.”
The launch of the Success Academy in Chongqing is part of SUSS’ broader expansion across Asia. Since 2023, SUSS has established Success Academies in Beijing, Shenzhen, Ho Chi Minh City Bangkok, Kuala Lumpur, Jakarta, Manila and Mumbai.
For more information, visit www.suss.edu.sg/success-academy.
Hashtag: #SUSS
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The issuer is solely responsible for the content of this announcement.
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