Media OutReach
New Prudential Wealth Suite caters to growing high net worth segment
Number of Prudential Private Client Advisors serving HNW individuals rose six-fold since 2018 to meet increased demand for specialised wealth advisory services
SINGAPORE – Media OutReach Newswire – 24 March 2025 – Prudential Singapore (“Prudential”) has launched the Prudential Wealth Suite (“Wealth Suite”). It is an exclusive space for the life insurer’s Private Client Advisors (PCAs) to serve their expanding pool of high net worth (HNW) customers who seek comprehensive wealth and financial planning services in Singapore. The Wealth Suite is located within the insurer’s main customer service centre at Prudential Tower in Raffles Place, and opened its doors on 17 March 2025.
Prudential’s HNW business has grown in recent years, mirroring Singapore’s rise in prominence as a leading international financial centre. The company saw a 16 per cent increase in its number of HNW customers from 2023 to 2024, driven by its financial representatives and advisors, and sales rose by over 40 per cent within the same time period.
With the millionaire population in Asia projected to more than double from 10 million in 2022 to 22 million in 2030,[1] Prudential anticipates leveraging this growth momentum to build on its HNW business.
Mr Goh Theng Kiat, Chief Customer Officer, Prudential Singapore, said: “The Prudential Wealth Suite is part of Prudential’s strategy to support the continued growth of wealthy individuals in Singapore and the region, and it is designed to deliver seamless and convenient holistic advisory to our high net worth customers.
“In tandem with the region’s growing pool of wealthy individuals who view Singapore as a global wealth hub, we anticipate that overseas customers will make up a significant portion of Prudential Wealth Suite users. These customers often have complex and globally connected portfolios, and appreciate Singapore’s strategic location for accessing Asian markets and a climate of stability in the country, making it their preferred location for wealth diversification solutions.”
The Wealth Suite offers a private, by-appointment-only environment where HNW customers can discuss their insurance and wealth management requirements with their PCA in comfort.
A special feature of the Wealth Suite is the presence of an in-house advisor who works together with PCAs to support HNW customers with more complex financial needs. Eligible HNW customers can additionally request to consult with an external panel of experts for tax and business advisory, legal and estate planning, fiduciary and trust services, family office advisory services as well as legacy giving.
“Tax planning is an integral part of financial planning for high net worth individuals with complex wealth structures and estate planning needs. Many of our wealthy customers seek ongoing guidance on tax-related matters to optimise their financial planning strategies. Another priority is growing and preserving their wealth, so we are focused on ensuring that we have the right advisors and solutions to meet their unique needs,” said Mr Goh.
In response to these priorities, Prudential offers a range of solutions from wealth accumulation to legacy planning for HNW customers, including its latest offering – PRUVantage Legacy Index – an indexed universal life insurance product designed to address HNW individuals’ protection and legacy planning needs. Prudential’s HNW customers also receive swift underwriting, priority service, and VIP medical services.
In 2018, Prudential set up a team of 60 PCAs who are specially trained to support the unique needs of HNW individuals. This group has since grown over six-fold in strength to more than 380 PCAs today. There are stringent criteria for Prudential financial representatives to become a PCA, including being a Million Dollar Round Table (MDRT)[2] qualifier with at least three years of licensed financial advisor experience in the industry.
“We invest in our Private Client Advisors to equip them with the knowledge and skills needed to deliver the highest level of advice and service to our growing clientele of high net worth customers. We now have more than 380 Private Client Advisors who are specially trained to advise our customers,” added Mr Goh.
In addition to in-house training, Prudential fully funds the professional development of its PCAs through customised courses designed by the Wealth Management Institute (WMI), a leading centre for wealth and asset management education and research. Through the WMI training, PCAs gain expertise in wealth structuring areas such as asset protection, liquidity planning, wealth accumulation, and wealth preservation.
About the Prudential Wealth Suite and Customer Service Centre
The Wealth Suite is located within Prudential’s new customer service centre (CSC) at Prudential Tower (30 Cecil Street, Singapore 049712) and commenced operations on 17 March 2025. The location may be familiar to some customers who would have been served at the CSC when it was housed in Prudential Tower back in 1999. The CSC was moved to the Marina One building in 2018, before being relocated back to Prudential Tower in 2025.
The CSC covers two floors at Prudential Tower, with the Wealth Suite situated on the mezzanine level. The entire CSC is constructed from eco-friendly, green-labelled materials, and is wheelchair-accessible. It offers a lounge-style environment with private servicing areas for customers.
Besides serving customers in-person, the CSC offers video servicing for all customers for greater convenience. Customers can make a video servicing appointment easily on the Prudential Singapore website.
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About Prudential Assurance Company Singapore (Pte) Ltd (Prudential Singapore)
Prudential Assurance Company Singapore (Pte) Ltd is one of the top life and health insurance companies in Singapore, serving the financial and protection needs of the country’s citizens for 93 years. The company has an AA- Financial Strength Rating from leading credit rating agency Standard & Poor’s, with S$53.3 billion funds under management as at 31 December 2023. It delivers a suite of well-rounded product offerings in Protection, Savings and Investment through multiple distribution channels including a network of more than 5,200 financial representatives.
GoTyme Bank becomes the first digital bank in the Philippines to enable Apple Pay, expanding secure and seamless digital payments for 10 million customers
MANILA, PHILIPPINES – Media OutReach Newswire – 18 August 2026 – Paymentology, the leading global issuer processor, today announced the successful launch of Apple Pay for GoTyme Bank in the Philippines. Through this launch, GoTyme becomes one of the first issuers in the Philippine market to enable Apple Pay, giving 10 million customers an easy, secure and private way to pay using their Apple devices.
As one of the country’s fastest-growing digital banks, GoTyme continues to accelerate its digital payments strategy by expanding secure, seamless and convenient payment experiences for Filipino consumers. Customers can now securely add their GoTyme debit card to Apple Wallet and make contactless payments in stores, within apps and online wherever Apple Pay is accepted.
Apple Pay uses industry-leading tokenisation technology, meaning card numbers are never stored on devices or shared with merchants. Instead, a unique Device Account Number is assigned, with every transaction authenticated through Face ID, Touch ID or a device passcode, providing an additional layer of security while delivering a fast, frictionless checkout experience.
Nate Clark, President and CEO at GoTyme Bank commented: “At GoTyme Bank, we’re constantly looking for ways to make banking simpler, safer and more rewarding for our customers. Bringing Apple Pay to GoTyme Bank customers in the Philippines gives them an easy and secure way to pay wherever they shop while continuing to earn rewards points on all their transactions. This is another step in our commitment to making everyday banking more beautiful and convenient for our customers.
The launch comes as digital payments continue to reshape the Philippine economy. According to the Bangko Sentral ng Pilipinas (BSP), digital payments now account for more than half of all retail payment transactions, as consumers increasingly embrace mobile-first banking and contactless payments. Meanwhile, smartphone penetration continues to rise, supporting growing demand for digital wallets and tokenised payment experiences. As digital commerce accelerates, enabling secure mobile payments through services such as Apple Pay is becoming an increasingly important differentiator for financial institutions.
Minh-Ha Truong, Head of Growth, APAC at Paymentology, added: “As a long-standing partner to GoTyme, we’re proud to support another significant milestone in its growth journey. Bringing Apple Pay to market demonstrates how modern, cloud-native issuer processing enables digital banks to rapidly deliver innovative payment experiences while maintaining the highest standards of security, scalability and performance. Together, we’re helping shape the future of digital payments in the Philippines.”
The launch further strengthens GoTyme’s position as one of Southeast Asia’s leading digital banks and highlights the value of Paymentology’s cloud-native issuer processing platform in helping banks and fintechs rapidly introduce innovative payment capabilities that meet evolving customer expectations.
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Media OutReach
New Documentary Under the Hakka Liugdui Sun From Discovery to Debut on August 20 in Southeast Asia
Set against the sun-drenched landscapes of southern Taiwan, Under the Hakka Liugdui Sun highlights how the people of Liugdui have thrived alongside the land for over 300 years. Following local scholars, farmers, and artisans, the documentary explores how this community adapts its deep-rooted traditions—from water stewardship to food heritage—in response to environmental and economic change, offering vital modern insights on sustainability, rural revitalization, and cultural continuity.
Across three episodes—Water, agriculture, and food—the documentary explores how the people of Liugdui blend tradition with modern innovation. Viewers meet groundwater experts, farmers pioneering sustainable crops, and artisans repurposing local materials like betel nut, alongside culinary practitioners who preserve Hakka identity through ancestral rituals, communal feasts, and family traditions that unite generations.
Audiences will discover a community that views tradition not as something fixed in the past, but as a living legacy that continues to evolve. From innovative groundwater management and botanical dyeing to ritual feasts and modern interpretations of Hakka cuisine – the documentary celebrates the creativity, resilience, and values that have sustained Liugdui for centuries.
Under the Hakka Liugdui Sun premieres in Southeast Asia on Discovery Channel, Thursday, August 20 at 7:10pm; TLC Channel, Monday, August 24 at 7:10pm; and Discovery Asia, Tuesday, August 25 at 9:25pm.
Hashtag: #Discovery
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About Discovery Channel
The launch press conference broke away from tradition with a vibrant runway show featuring celebrity “Hot Spring Travel Navigators,” including acclaimed chef Edward Lee from Netflix’s Culinary Class Wars, visual identity creative director Yen Po-Chun, TSUTAYA BOOKSTORE Taiwan Chairman Kazuma Otsuka, and actor-host Andrew Chau. Together with local businesses, they showcased regional agriculture, specialties, and lifestyle products.
The official launch celebration kicks off on September 4 at Guguan Park in Taichung, featuring a themed parade with over 500 participants and the lighting ceremony for the Lishan–Guguan Light Art Festival, which stars a massive eight-meter “OhBear” light installation. The festivities continue on September 5 with a guided tribal trekking tour in Guguan, offering participants an exclusive NT$500 accommodation discount.
To promote four-season wellness tourism globally, the campaign partners with the East Asia Hot Spring Association for an international symposium on September 4. Key promotions also include complimentary LINE POINTS for new followers, curated packages starting at NT$299, and a flash sale of 800 limited NT$1 Hot Spring Vouchers for the Double 11 Shopping Festival. Furthermore, cross-sector collaborations offer half-price entry to national forest areas, limited-edition Taiwan Railway bento boxes, and Guanziling mud spring skincare products to enrich the travel experience.Hashtag: #TaiwanFourSeasonSprings
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