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NIA Highlights Key Innovation Trends for 2026, Spotlighting Innovation Policies Driving Thailand’s Economy and Society
Dr. Krithpaka Boonfueng, Executive Director of NIA, said that rapid advances in artificial intelligence, escalating geopolitical tensions across multiple regions, trade decoupling and reciprocal tariff measures that create uncertainty in the global economy and value chains, as well as environmental issues and natural disasters, were major forces shaping change in 2025. ‘Innovation’ remains a critical tool for coping with these disruptions and uncertainties.
Looking ahead to 2026, Thai entrepreneurs will need to continue closely monitoring and adapting to change. Key innovation trends present both opportunities and challenges, starting with technology trends that help reduce costs and build long-term competitiveness. Notable technologies include Agentic AI, which can autonomously perform tasks such as customer chat responses, sales closure, order management, queue booking, price comparison, and automated purchasing; Hyper-Automation, which integrates bots and systems to reduce repetitive tasks, improve efficiency and accuracy, and enable real-time data-driven decision-making; and Carbon Accounting, which is becoming essential for SMEs involved in exports or global supply chains. Businesses are increasingly required to measure carbon footprints across energy use, production, logistics, and waste, in response to stricter global regulations such as the EU’s CBAM and Thailand’s forthcoming Climate Change Act.
Business trends highlight growth opportunities across several sectors. These include Health and Wellness, covering not only treatment but also prevention and therapy, particularly for working-age populations facing stress, office syndrome, and sleep disorders. Opportunities span physical therapy clinics, aromatherapy and sleep-aid products, herbal supplements, wellness tourism, yoga, and meditation. Another fast-growing area is the Pet Economy, as the Thai pet market continues to expand despite economic headwinds. This sector now includes holistic and organic pet food, fresh pet meals, fashion apparel, multifunctional pet furniture, and premium services such as pet spas, hotels, and condominiums. Additionally, Green and Circular Businesses are gaining traction, with upcycling and recycling ventures transforming waste and local materials into higher-value products. Although costs may be higher, sustainability-driven products can command premium prices, creating opportunities for community-based SMEs through innovative design aligned with environmental and fashion trends.
Consumer trends reveal a shift toward value-for-money and self-care. Hyper-Personalization is increasingly important, as consumers seek products tailored to individual needs, supported by advanced data analytics—such as supplements based on blood test results or skincare customized to personal skin conditions. Silver Solutions address the needs of Thailand’s aging society, with services focused on convenience, safety, and quality of life, including home modifications, slow-life travel programs, and assisted healthcare services. Meanwhile, Muketing or the Magic Economy reflects the enduring role of belief, spirituality, and cultural traditions in Thai society, creating economic value through religious tourism, spiritually inspired products, and design-driven items that blend art with faith.
Dr. Krithpaka added that NIA’s long-term mission is to transform Thailand into an innovation-driven economy, with startups and innovation-based entrepreneurs at its core. This requires the creation of new industries to drive growth and position Thailand as an “Innovation Nation” through three key objectives: developing innovations based on advanced and deep technologies that are difficult to replicate; creating high-value products and services rooted in creativity and cultural capital; and preparing a highly skilled workforce capable of keeping pace with rapid technological change and evolving demographic and labor market structures. NIA works closely with domestic and international partners in its role as a Focal Conductor of Innovation, supporting innovative businesses through the 4G framework: Groom (incubation and capability building), Grant (funding support), Growth (market expansion and access to capital), and Global (international market entry). In 2026, NIA will drive Thailand’s economy and society through four key innovation policy pillars.
The first focuses on promoting investment in innovative businesses, offering a range of financial mechanisms including grants for early-stage ventures and co-investment schemes for growth-stage firms, such as corporate co-funding, public venture mechanisms (NIA Venture), global investment link programs, and capital gains tax exemptions to support startup fundraising. The second pillar emphasizes innovation linkages, strengthening collaboration between academia and industry to translate research into real-world applications through acceleration programs, innovation hubs, ecosystem platforms, tax incentives, and future mechanisms such as intellectual property financing. The third pillar supports regional innovation development, enhancing local economies and quality of life through Social Innovation Driving units (SID), Open Innovation programs, City and Community Challenge, Social Innovation Villages, and Ninmungkornth The Reality, which inspires new or small entrepreneurs to become local economic champions. The final pillar aims to enhance national innovation competencies, cultivating innovation mindsets, technological and business skills, entrepreneurial thinking, and global readiness across youth, startups, SMEs, and organizations. Key initiatives include STEAM4INNOVATOR, Startup Thailand League, NIA Academy training programs, and productivity-focused projects such as INNOProductivity for SMEs, aligned with international innovation management standards like ISO 56001.
Through these integrated efforts, NIA seeks to strengthen Thailand’s innovation ecosystem and ensure that innovative businesses can grow resiliently and compete on the global stage.
Hashtag: #NIA #NationalInnovationAgency
https://www.nia.or.th/The issuer is solely responsible for the content of this announcement.
Recruited from 12 universities, including Hainan University and Hainan Normal University, as well as other local organizations, the volunteers share the common nickname “Little Deer.” The name is derived from Sanya’s nickname, “Deer City,” and is meant to reflect the volunteers’ lively, warm, and friendly spirit.
“See ya in Sanya” is both the slogan of the Asian Beach Games and the guiding principle for its volunteers. Liang Zihan, a student from Hainan Tropical Ocean University, said: “Since the launch of the volunteer recruitment drive, whether it is learning about the Games, mastering multilingual communication, or taking part in scenario-based drills and emergency exercises, I have given it my all. I hope to convey Sanya’s warmth, openness, and inclusiveness to every friend who comes from afar.”
Alongside local students, the volunteer team also includes many young people from across China brought together by the Games. Wu Yujia, a sophomore at the Hospitality Institute of Sanya, is one of them. “I want to show a warm, caring, and energetic Sanya,” she said. When asked about her future plans, she did not hesitate: “I want to stay in Sanya.” In her eyes, the city’s pleasant climate and beautiful scenery have deepened her affection for it and strengthened her commitment to volunteering.
The 6th Asian Beach Games will be held in Sanya, Hainan, from April 22 to 30, 2026. Delegations from all 45 member countries and regions of the Olympic Council of Asia (OCA) will take part in what is the largest and most influential beach sports event in Asia. As the first major international sporting event to be held in Hainan after the independent customs operations of the Hainan Free Trade Port, the Games are not only a celebration of Asian sport but also an important opportunity for Hainan to present an open and welcoming face to the world.
The issuer is solely responsible for the content of this announcement.
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SERES’ Clifford Kang Highlights AI-Enabled Smart Mobility at the 2026 World Internet Conference Asia-Pacific Summit
The summit, hosted by the World Internet Conference and organised by the Government of the Hong Kong Special Administrative Region, brought together global industry leaders to explore developments in digital and intelligent transformation.
Against this backdrop, Kang noted that artificial intelligence is accelerating a fundamental shift across industries, with mobility among the most significantly transformed sectors. AI is moving from merely functional to truly frictionless, becoming deeply embedded in every part of our lives and emerging as an inclusive force that enhances mobility, living and consumption experiences.
As this transformation accelerates, SERES continues to embed intelligence across its full value chain, from product development to manufacturing and user services, using continuous innovation to enhance user experience and strengthen its long-term competitiveness as a technology-driven new energy vehicle company.
A key milestone of SERES came in 2021, when SERES entered a cross-industry partnership with Huawei to launch the AITO brand, its premium new energy vehicle brand. At the time, the industry was facing a clear disconnect, where intelligent cars were not luxurious, while luxury cars were not intelligent. In response, AITO introduced the brand philosophy of “Intelligence Redefining Luxury”, positioning intelligence as the foundation of its premium mobility experience. The brand name itself, derived from “adding intelligence to auto”, reflects this core DNA.
Today, that strategy has translated into scale and adoption. AITO has built a user base of more than 880,000 active users of its smart driving assistance system, with total journeys surpassing 6.6 billion kilometres.
Clifford Kang further emphasised that a great product alone is not enough, and that company need to focus on the entire lifecycle user experience. Guided by this principle, SERES has extended intelligent technologies at scale across both manufacturing and customer service to improve every touchpoint.
In manufacturing, the SERES Super Factory, operates with more than 5,000 robots, enabling 100% automation of critical processes. AI vision inspection technology ensures strict quality control of key components, ensuring high quality standards across production.
On the customer service end, SERES has built a 24/7 cloud-based safety service system powered by AI and big data, enabling a shift from reactive support to intelligent predictive service. In 2025 alone, the system delivered approximately 250,000 proactive alerts to customers. One notable example came in July last year, when AITO M9 completed the industry’s first satellite-enabled rescue operation in a remote region of China, highlighting both the practical value and human warmth of intelligent connected technologies in real-world scenarios.
Looking ahead, Clifford Kang stated that new energy vehicles are evolving into the mobile intelligent space, requiring further robust investment in research and development. In 2025 alone, SERES invested RMB 12.5 billion in R&D, representing a 77% year-on-year increase. This investment has enabled the company to develop a suite of core technologies, including the SERES MF Platform, Super Range Extender and Intelligent Safety systems. These innovations are continuously applied across SERES’ products to enhance performance and deliver better mobility experiences for users.
“Bringing eruptive technology from the laboratory to the road requires more than one company’s efforts”, Kang said. “Open collaboration is the most efficient path forward. SERES has always embraced openness and partnership. We want to work with industry partners around the world to advance the mobility sector together. Let’s build up the future where technology has the vision to lead, the precision to excel, and the warmth to care.”
Hashtag: #SERESGroup
The issuer is solely responsible for the content of this announcement.
About Seres Group
Seres Group is one of China’s leading luxury new energy vehicle companies. Its premium brand AITO has surpassed one million cumulative users. In 2025 AITO became the best-selling Chinese luxury car brand in the domestic market. With strong capabilities in areas such as intelligent driving, SERES is bringing its vision of “Intelligence Redefining Luxury” to global markets and delivering a smarter mobility experience to more users around the world.
The event featured a distinguished lineup of speakers who shared their insights on deepening cooperation. Gudrun Weidmann, Director for Internationalization at the Bavarian Ministry of Economic Affairs; Zhai Qian, Minister Counselor of the Chinese Embassy in Germany; Chen Xiaodong, Deputy Director of the Jiangsu Provincial Department of Commerce; Dr. Christian Scharpf, Deputy Mayor of Munich and Head of the Department of Labor and Economic Affairs, and Michaela Schenk, Chair of the Foreign Trade Committee of the Chamber of Commerce and Industry for Munich and Upper Bavaria, delivered opening remarks. The proceedings were moderated by Stefan Geiger, Chairman of the China-Western Bavaria Business and Cultural Association.
Chen Gao, Secretary of the CPC Taicang Municipal Committee, delivered a keynote address titled “Green, Innovation, and Integration: Establishing a Model for Sino-German Cooperation.” In his speech, Chen drew a poetic parallel between Munich and Taicang’s home region of Suzhou, describing both as paragons of the perfect fusion between tradition and modernity where cutting-edge technology and modern industry coexist harmoniously with rich cultural heritage.
Reflecting on 33 years of deep engagement with Germany, Chen emphasized that Taicang’s bilateral cooperation has reached a historic turning point, transitioning from merely attracting foreign capital to fostering two-way investment, and from industrial supply-chain support to the co-creation of a complete industrial ecosystem. The Secretary highlighted three flagship Taicang projects recently included in the official achievement list of the high-level Sino-German summit—the Schaeffler Humanoid Robot Digital Factory, the Sino-German Taicang Zero-Carbon Park, and the Taicang Rhine-Neckar Innovation Center. These milestones vividly demonstrate Taicang’s momentum in pivoting toward green transformation, collaborative innovation, and deep bilateral integration. Taicang’s strategy remains built on the philosophy of long-termism, with Chen reaffirming the city’s dedication to optimizing a market-oriented, law-based, and internationalized business environment while reinforcing its brand identity as a “home away from home” for German community.
Following these addresses, the event yielded several milestone agreements aimed at facilitating practical cooperation, including the official inauguration of the VDE China representative office in Taicang and the signing of a new batch of German scientific innovation projects. To further support the internationalization of local firms, the Taicang Enterprise Overseas Service Center was officially unveiled, alongside a dedicated matchmaking session for Chinese companies expanding into global markets. Furthermore, State Grid Taicang Power Supply Company presented its latest initiatives in Green Compliance and Environmental Sustainability, a presentation that received widespread acclaim for aligning industrial power solutions with international ESG standards.
Taicang’s strategic appeal is rooted in its premier location adjacent to Shanghai and its world-class infrastructure. Situated within a 30-minute commuting radius of central Shanghai, the city offers rapid access to Hongqiao Airport in 20 minutes and Pudong International Airport in just over an hour. Its maritime gateway, the Port of Taicang, features a 12.5-meter deep-water channel and ranks 8th in China and 20th globally, with an annual throughput exceeding 10 million TEUs. This logistics network supports a robust industrial ecosystem of over 5,000 enterprises, where 70% of vehicle components can be sourced locally.
Widely recognized as the “Home of German Enterprises” in China, Taicang now hosts over 560 German firms, including 60 “hidden champion” companies. This specialized cluster represents more than 10% of all German manufacturing enterprises in China. The city’s collaborative success is further evidenced by projects mentioned above in Chen Gao’s speech such as the Schaeffler Humanoid Robot Digital Factory and the Sino-German Taicang Zero-Carbon Park, and the Taicang Rhine-Neckar Innovation Center, all of which were included in the official achievement list of the German Chancellor’s visit to China.
To support its growing international community, Taicang has developed a sophisticated service ecosystem. The city’s Foreigner Service Center integrates 73 specialized services, supported by the “Hi Taicang” card which provides foreign residents with enhanced convenience in healthcare, education, and transportation. Complemented by cultural landmarks like the Rothenburg-themed street and authentic German bakeries, Taicang has created an environment where international partners can truly root themselves for long-term success.
Hashtag: #TIZ
The issuer is solely responsible for the content of this announcement.
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