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NIA Invites the Nation to Embrace ‘Impactful Innovation’ — Adapt, Transform, Create, Add Value, and Generate Positive Impact to Drive Thailand Forward
Today, ‘innovation’ is more than a buzzword, it is embedded in our daily lives and plays an increasingly prominent role in national development. Countries that have succeeded in the modern economy share a common foundation: strategic investment in ‘Impactful Innovation’ that improves lives, enriches society, and drives tangible economic growth.
At the heart of 21st-century development lies innovation that is not just “usable” but must also “have an impact.” Today, Thailand stands at a crucial crossroads between being merely a consumer of foreign technology and becoming a country capable of producing, creating, and exporting its own “Impactful Innovations.”
Redefining “Impactful Innovation” Through the Lens of Thailand’s Innovation Leaders
Dr. Krithpaka Boonfueng, Executive Director of the National Innovation Agency (NIA), explains that genuine innovation is not simply about introducing new ideas or trendy products. In the business context, innovation means adaptation, identifying new opportunities, responding to evolving consumer needs, and securing competitive advantages. It must be actionable, value-driven, and capable of generating widespread positive impact.
What matters is not merely whether a product sells, but whether it can be scaled to create economic and social value across a broad spectrum. In today’s consumer-centric world, people are dictating the direction of product and service development. Personalization and niche segmentation have overtaken mass production, with increasing demand for specialized products from health-focused functional foods to nutrition tailored for the elderly and patients with specific medical needs.
‘Impactful Innovation’ therefore refers to innovation that creates meaningful transformation in quality of life, economy, society, or environment, and can spark profound structural change.
To navigate this transformation, NIA plays a critical role in positioning Thailand as an ‘Innovation Nation,’ acting as a Focal Conductor across both policy and practice. The agency supports innovative entrepreneurs from startups and SMEs to social and community enterprises in developing innovations that yield positive and sustainable outcomes for the economy and society.
NIA’s ‘4G Strategy’ offers a comprehensive framework:
- Groom: Cultivating and nurturing innovation capacity
- Grant: Providing funding to bring ideas to life
- Growth: Unlocking market access and investment channels
- Global: Scaling into the international arena
This pathway is designed to take innovations from conceptualization through to problem-solving, expansion, and long-term growth. The agency places strong emphasis on national strategic industries from EV and green technologies to health tourism, functional foods, and the creative economy, all of which hold immense potential to generate positive and far-reaching impacts.
Ultimately, the goal is not merely to increase the number of innovators, but to foster innovation of real quality that delivers measurable social, economic, and environmental impact from local communities to the global stage.
The Power of Innovation: Driving Thailand’s Economy and Society Forward
Thailand has seen several outstanding examples of impactful innovation. One such achievement is the globally recognized ‘Klaeng Din’ (Artificial Soil Acidity) innovation, developed under the late King Bhumibol Adulyadej’s Royal Initiative. Designed to rehabilitate acid sulphate soils through a carefully managed water and lime treatment process, this method transformed unproductive land into fertile farmland, a breakthrough technology with no precedent in tropical regions worldwide.
Another nationally transformative innovation is PromptPay, Thailand’s digital payment infrastructure. By enabling fast and secure transfers using a national ID number, phone number, or bank account, PromptPay has not only simplified daily transactions but also improved the government’s delivery of welfare payments and financial support. It is now a key pillar of Thailand’s transition to a cashless society.
NIA’s efforts to cultivate impactful innovation have yielded promising results in recent years. For instance, MuvMi, a Thai electric Tuk-Tuk startup, was developed to reduce environmental pollution and has since evolved into a public mobility platform with private-sector investment.
Another example is ‘Pinto Roi Sai’ from the community of Tamot, Phatthalung, a grassroots innovation blending local food culture and tourism. This initiative invites visitors to experience authentic Southern Thai cuisine prepared by locals using seasonal, pesticide-free ingredients, creating value through culture, sustainability, and community income generation.
The Future of Thai Innovation
It is now beyond doubt that innovation is a driving force behind Thailand’s future. Promoting innovation with a measurable, positive impact is both a compelling challenge and a critical national mission. In this volatile and uncertain global landscape, building the country’s capacity to compete and adapt is vital.
NIA’s ultimate vision is to steer Thailand toward becoming an ‘Innovation Nation.’ Through integrated mechanisms and collaborative ecosystems, the agency connects relevant stakeholders and empowers innovators seamlessly. It is working to strengthen partnerships across the private sector, universities, science parks, and regional agencies ensuring that innovation infrastructure is accessible to all, and that innovation outputs are effectively scaled to achieve lasting societal benefits.
As Thailand moves forward, impactful innovation will not only shape our economy but redefine our place in the world.
Hashtag: #NIA #NationalInnovationAgency
https://www.nia.or.th/The issuer is solely responsible for the content of this announcement.
Media OutReach
Etiqa Insurance Singapore Appoints Claudia Soh as Chief Executive Officer to Lead Next Chapter of Growth
Veteran insurance leader to accelerate growth, strengthen partnerships and drive customer-focused innovation
SINGAPORE – Media OutReach Newswire – 14 August 2026 – Etiqa Insurance Singapore today announced the official appointment of Claudia Soh as its Chief Executive Officer (CEO), effective 14 Aug 2026. Over the past six months, while serving as Acting Chief Executive Officer and continuing in her role as Chief Financial Officer, Claudia has led Etiqa Insurance Singapore through a period of sustained growth and transformation, strengthening the company’s foundations while driving initiatives focused on innovation, operational excellence, and customer-centricity. Her appointment reflects the Board’s confidence in her leadership and vision as the company embarks on its next phase of growth.
With more than 20 years of experience in the financial services and insurance industry, Claudia brings extensive expertise across finance, strategic planning, risk management, mergers and acquisitions, investor relations and auditing. Her career spans both the public and private sectors, including experience at the Monetary Authority of Singapore (MAS) and senior leadership roles within the insurance industry.
During her tenure at Etiqa, Claudia has helped build on the company’s strong momentum by supporting its growth agenda while advancing new initiatives. Her collaborative leadership approach and focus on long-term value creation have contributed to strengthening Etiqa’s capabilities for the future. She has also been an advocate for transforming the finance function from a traditional support role into a strategic business partner that helps create stronger outcomes for customers, employees and stakeholders.
“We are delighted to formally appoint Claudia Soh as CEO of Etiqa Insurance Singapore,” said Kamaludin, Group Chief Executive Officer, Etiqa Insurance and Takaful. “Claudia has demonstrated strong leadership, strategic clarity, operational excellence and resilience. Her ability to drive innovation, build strong teams and adapt to changing customer needs will continue to strengthen our market position in Singapore to deliver long-tern value for our customers, employees and stakeholders”
On her appointment, Claudia said, “I am honoured to undertake the role of CEO at Etiqa Insurance Singapore at a time of significant change for our industry. As customer expectations continue to evolve, we must remain agile, innovative and focused on delivering purposeful value. By combining digital innovation, data-driven insights and strong partnerships, we will continue to enhance the customer experience and help more individuals and businesses build financial confidence and resilience.”
Deepening Partnerships and Empowering Financial Readiness
As a leading composite insurer, Etiqa Insurance Singapore will continue to deepen its distribution capabilities and ecosystem partnerships to make protection more accessible and relevant to customers. Beyond its longstanding bancassurance partnership, Etiqa will work closely with Maybank to deliver more integrated financial and protection solutions, leveraging the strength of the Maybank network and customer ecosystem. Etiqa will also continue collaborating with partners across Singapore to develop innovative solutions that support customers’ evolving protection, savings and financial wellness needs.
Hashtag: #EtiqaInsuranceSingapore
https://www.etiqa.com.sg/The issuer is solely responsible for the content of this announcement.
About Etiqa Insurance Pte. Ltd. (Etiqa Insurance Singapore)
Protecting customers since 1961, Etiqa Insurance Pte. Ltd. (EIPL) is a life and general insurance company licensed and regulated by the Monetary Authority of Singapore and governed by the Insurance Act 1966. Having protected customers in Singapore since 1961 under the name United General Insurance Co. Sdn. Bhd., the company transitioned into the Singapore branch of Etiqa Insurance Berhad in 2009. Today, EIPL in Singapore stands as the pivotal operating entity of Etiqa Insurance Group, a leading insurance and takaful provider in ASEAN.
EIPL offers a comprehensive range of life and general insurance products accessible through its diverse distribution channels, including bancassurance, agents, brokers, financial advisers, partnerships, direct and online sales via Tiq by Etiqa. Etiqa is rated ‘A’ by credit rating agency Fitch for the group’s ‘Favorable’ business profile. The company is a member of the Maybank Group.
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Airwallex and Air Corporate Launch One-Step Setup for Hong Kong Startups to Deliver Day-One Transaction Readiness
New partnership turns incorporation into a transaction-ready business in a single application — and sponsors 10 founders every month with a free upgrade to the fully-managed Expert package
Hong Kong SAR– Media OutReach Newswire – 14 August 2026 – Air Corporate, a Hong Kong-based digital corporate services provider, and Airwallex, a leading global payments and financial platform for modern businesses, have announced a strategic partnership that eliminates one of the most persistent friction points in business setup: the need to complete two separate applications for company registration and opening a payment account. Through a single application with Air Corporate, eligible founders now receive both a registered Hong Kong legal entity and a live Airwallex multi-currency account. To mark the launch, Airwallex and Air Corporate are sponsoring 10 Air Corporate clients each month with a complimentary upgrade to the fully-managed Expert package, removing the cost barrier that has historically kept early-stage founders on slower, self-managed paths.
The Two-Application Problem
Until now, setting up a business in Hong Kong has required two distinct processes. A founder first incorporates the company, then separately applies to a bank or payment provider, often resubmitting the same KYC, director, and shareholder documents that were already provided during incorporation. Approval timelines vary, rejections occur, and an incorporated company may remain unable to transact after the registration is complete. For founders trying to move quickly, this gap between incorporation and payment readiness has long been an operational obstacle.
One Application, Two Outcomes: The Expert Package
The Expert package serves as the primary component of this initiative. When a client onboards with Air Corporate under this tier, Air Corporate facilitates the entire Airwallex account-opening process on their behalf, thereby eliminating duplicate paperwork and the need for separate submissions to multiple providers. This consolidated approach allows founders to proceed from incorporation to operational status in as little as one to two weeks, compared to the typical weeks to months required for traditional banking solutions.
The Sponsorship: 10 Founders Every Month
Airwallex and Air Corporate are sponsoring a complimentary Expert upgrade for 10 Air Corporate clients each month. Founders who qualify receive a fully managed Airwallex account opening service at no additional cost. This is the same service available through the paid Expert tier. Sponsorship spots reset each month, with new availability opening to qualifying founders on an ongoing basis. Eligibility applies to new Air Corporate clients proceeding with company registration in Hong Kong, and available spots can be confirmed directly with the Air Corporate team.
Why Hong Kong?
Hong Kong remains the leading jurisdiction for founders entering Asian markets. Offshore profits are not subject to local tax; there are no foreign exchange controls; incorporation is fast; and the territory serves as a direct gateway to Mainland China and ASEAN. For international businesses, Hong Kong company registration has become the standard first step in a regional expansion strategy, given that the legal, regulatory, and financial infrastructure required to operate internationally is already in place.
What Airwallex Brings to the Partnership
Airwallex provides the payment infrastructure that enables day-one operability. Its platform supports multi-currency accounts, local collection in major currencies, foreign exchange at market-leading rates, and global payouts, all managed from a single interface. For founders operating across borders, having this capability active from the moment of incorporation removes the lag that typically delays first revenue and complicates early cash flow management.
Speaker Quote
“Our goal at Airwallex has always been to empower businesses to scale globally without borders or operational friction. Partnering with Air Corporate allows us to tackle one of the earliest and most persistent bottlenecks that founders face: the lag between becoming a legal entity and actually being able to transact. By consolidating company registration and financial setup into a single, seamless step, we are giving startups day-one operability so they can focus entirely on growth and building momentum from the very start,” said Marcus Cheng, Associate Director, GTM Partnerships, SME & Growth, Airwallex Hong Kong.
Who This Is For
This solution is built for e-commerce brands, cross-border trade, professional service providers, , and first-time founders expanding into or out of Asia who need to be fully operational and able to collect payments upon registration, without having to manage two separate onboarding processes simultaneously.
Available Now
Founders can apply directly through Air Corporate and check the availability of the monthly sponsored Expert upgrade spots. Further information is available at Air-Corporate.com/hk/Airwallex. Terms and conditions apply.
Hashtag: #Air-Corporate
The issuer is solely responsible for the content of this announcement.
As a leading overseas payment service provider (PSP), PayerMax has integrated Rakuten Pay to enable international merchants to adopt this payment method in Japan. This integration marks a significant milestone in the technical collaboration, successfully supporting merchants in leveraging Rakuten Pay for their local operations.
The milestone not only enhances the localized payment experience for Last War players in Japan, but also demonstrates how international game publishers can leverage trusted local payment partnerships to accelerate market entry, strengthen localization and better engage Japanese consumers.
Connecting with Japanese Players Starts with Local Payments
As more global game publishers expand into Japan, localized payment experiences have become an increasingly important part of player acquisition, monetization and long-term growth.
As one of the flagship payment services within the Rakuten Ecosystem, Rakuten Pay plays a central role in Japan’s digital commerce landscape. The Rakuten Ecosystem connects more than 100 million registered members across e-commerce, financial services, travel, mobile and offline retail, and Rakuten Pay has become one of Japan’s most widely adopted local payment methods.
For international game publishers, integrating Rakuten Pay is about more than offering another payment option. It provides access to one of Japan’s most established consumer ecosystems, allowing games to deliver payment experiences aligned with local player preferences while building stronger engagement in one of the world’s most competitive gaming markets.
Supporting Last War Highlights PayerMax’s Local Payment Expertise in Japan
As one of the fastest-growing strategy games worldwide, Last War continues to expand its global footprint, with Japan representing one of its key strategic markets. As expectations for localized payment experiences continue to rise, enabling familiar and trusted local payment methods has become an important part of enhancing player experience and supporting sustainable growth.
With support from PayerMax, Last War successfully integrated Rakuten Pay, becoming a leading overseas game to support the payment method and offering Japanese players a more localized and seamless payment experience.
Designed to support international businesses entering Japan, PayerMax provides a unified payment solution that bridges the gap between global merchants and the local ecosystem. By leveraging PayerMax’s integration with Rakuten Pay, PayerMax serves as a gateway for international businesses to establish a strong presence in the Japanese market.
Faster Market Entry
Through PayerMax’s system integration with Rakuten Payment, eligible merchants benefit from a standardized integration pathway that shortens implementation timelines and accelerates go-to-market execution in Japan.
Reliable Compliance and Fund Management Enablement
Leveraging the established business relationships between PayerMax and Rakuten Pay, merchants are empowered to integrate Rakuten Pay through a streamlined, standardized pathway which is aligned with Japan’s local regulatory and operational requirements, thereby delivering a payment experience that resonates with the everyday spending habits of Japanese players. Furthermore, within this collaborative framework, PayerMax and Rakuten Pay facilitate the unified orchestration of critical processes including KYC, anti‑money laundering (AML) and fund management, effectively alleviating the operational complexities and associated costs of local payment execution. This enables merchants to refocus their resources on sustainable business growth and enriched player engagement.
Access to Japan’s Consumer Ecosystem
Through PayerMax, businesses can better engage local consumers, strengthen brand presence and build sustainable long-term growth in Japan.
The successful integration for Last War not only demonstrates the commercial value of the partnership between PayerMax and Rakuten Payment, but also provides a proven reference for more global game publishers and digital content companies expanding into Japan.
Executive Quotes
Hiroki Sogawa, Executive Officer, Rakuten Payment, said:
“We are pleased to partner with PayerMax and to see Last War, a leading title, successfully integrate Rakuten Pay as a payment option. Through this collaboration, we look forward to supporting more international businesses and digital content providers in delivering trusted, localized payment experiences for Japanese consumers.”
Will, APAC General Manager of PayerMax, said:
“Integrating with Rakuten Pay marks an important milestone in PayerMax’s expansion of local payment capabilities in Japan. The successful launch of Last War reflects the strength of our partnership and demonstrates our ability to help global game publishers and international businesses localize faster through trusted local payment infrastructure. Looking ahead, we will continue working with leading local payment partners worldwide to deliver secure, compliant and scalable payment solutions for global merchants.”
Strengthening Local Payment Infrastructure for Global Growth
The partnership with Rakuten Payment represents another important milestone in PayerMax’s strategy to strengthen local payment infrastructure across key global markets and further expand its local payment capabilities in Japan.
Today, PayerMax supports businesses across more than 150 markets and offers access to over 600 payment methods worldwide, backed by an extensive network of local payment partners spanning Japan, Southeast Asia, the Middle East, Latin America and other high-growth regions.
Rather than simply aggregating payment methods, PayerMax focuses on connecting businesses with the local payment ecosystems that shape consumer behavior in each market. By combining enterprise-grade payment technology with trusted local partnerships, PayerMax enables international businesses to localize faster, operate more efficiently and achieve sustainable global growth.
Hashtag: #PayerMax #RakutenPay
The issuer is solely responsible for the content of this announcement.
