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NIA Joins Forces with TAT to Reignite ‘Amazing Thailand’ Through Innovation Power, Transforming Thai Tourism and Leveraging Creativity and Culture to Drive a New Tourism Economy
Towards the end of this year, Thailand is preparing to reignite global attention with a renewed wave of ‘Amazing Thailand.’ The government and private sector are rolling out a comprehensive set of tourism-stimulus measures that address both economic impact and national image. One of the most talked-about highlights is the appointment of Lalisa ‘Lisa’ Manobal as the new brand ambassador — not only a global-level artist, but also a powerful representation of Thailand’s contemporary image on the world stage.
Another key highlight to watch closely is the launch of the ‘Amazing Thailand Innovation Gadget’ platform, developed through a collaboration between the National Innovation Agency (Public Organisation), or NIA, and the Tourism Authority of Thailand (TAT). This initiative aims to elevate Thailand’s tourism industry into the era of Smart Tourism in a tangible and comprehensive way.
The platform is designed to function as Thailand’s first-ever tourism innovation repository, bringing together tourism-related technologies and solutions in one centralised space. These range from route-planning technologies, accommodation booking systems, and tourist-data management, to experience-creation tools that personalise journeys and enhance engagement. More than a simple innovation directory, the platform represents a turning point — a mechanism that connects entrepreneurs, developers, and creative talents to co-create new ‘Amazing’ experiences, spanning the entire traveller journey from trip planning to the final moment of travel for visitors worldwide.
Learning from Global Leaders Where Tourism Meets Technology
The world has entered an era where tourism is no longer driven solely by beautiful destinations and cultural heritage. Instead, competitiveness increasingly depends on experiences and technology. As a result, many countries are rapidly upgrading their tourism sectors to become smarter, more emotionally engaging, and better aligned with the expectations of modern travellers.
Japan, for example, stands as a model of cultural-innovation integration, leveraging anime, music, cuisine, and fashion as globally recognisable soft power. Recently, the Japanese government has rebooted efforts to fuse cultural roots with advanced technology through initiatives such as Virtual Remix Japan, which enables global audiences to participate in art exhibitions, festivals, and anime worlds in real time via VR and AR. This exemplifies a seamless blend of past and future.
Meanwhile, South Korea has aggressively combined technology and tourism to enhance attractiveness and vibrancy. The country actively promotes start-ups offering cloud-based hotel-management platforms, real-time translation technologies, blockchain services for international tourists, and platforms linking tourism with overseas education. South Korea has also built a tourism ecosystem that integrates smart cities, digital technology, and contemporary culture, using K-pop artists as a major driving force.
In Barcelona, Spain, one of Europe’s leading smart cities, tourism has been elevated through intelligent urban and visitor-experience management. From smart traffic systems and energy-saving public bike services to big-data-driven analysis of tourist behaviour, visitors can plan accommodation, restaurants, and travel routes through a single integrated application. This approach creates a balanced coexistence between tourism and urban life. Together, these examples demonstrate that technology is no longer merely a supporting tool, but the core differentiator in the modern tourism economy.
Amazing Thailand Innovation Gadget: Elevating Thai Tourism Through a Fully Integrated Innovation Ecosystem
NIA and TAT have officially announced a landmark collaboration with the launch of the ‘Amazing Thailand Innovation Gadget’ platform, which serves as Thailand’s first tourism innovation repository. The initiative aims to propel Thai tourism fully into the Smart Tourism era.
The platform aggregates tourism-related technologies and innovative solutions from start-ups and entrepreneurs nationwide, enabling real-world deployment across the entire Thai tourism value chain. Its objective is to build a strong tourism-innovation ecosystem through integrated collaboration across all sectors, while enhancing entrepreneurs’ capacity to apply innovation and technology suited to the specific contexts of different destinations.
This approach is designed to create premium tourism experiences for both domestic and international travellers, delivering sustainable economic and social benefits for Thailand. Importantly, the country will gain a continuously expandable tourism-innovation repository, strengthening long-term competitiveness in the global tourism market.
From Creative Power and Culture to Driving Thailand’s Tourism Economy
Dr. Krithpaka Boonfueng, Executive Director of the National Innovation Agency, stated that the innovations featured on the platform will primarily be Travel Tech-related technologies. The platform is open to start-ups, entrepreneurs, developers, and business partners with the interest and capability to co-create elevated tourism experiences while advancing Thailand’s Smart Tourism ecosystem.
Currently, NIA supports and has incubated more than 80 high-potential tourism-technology start-ups and entrepreneurs, spanning areas such as community-based tourism (Local Alike), hospitality solutions (Ascend Travel), urban mobility (MuvMi), social impact marketplaces (SocialGiver), and backend customer-journey management systems (Appointment Anywhere). These solutions enable entrepreneurs and developers to access tools tailored to their specific contexts.
NIA believes that all stakeholders play a vital role in elevating Thailand’s tourism industry by integrating technology with creativity, culture, and local identity. This integration goes beyond artists, cuisine, or traditional culture, extending into tangible, scalable innovations that create new economic value for local communities.
Thai – Tech – Tourism: A Major Integrated Leap Forward
Dr Krithpaka further noted that tourism is one of the core engines of the global economy, particularly following recovery from the COVID-19 pandemic. According to data from the World Travel & Tourism Council (WTTC), in 2024 the global travel and tourism sector contributed USD 10.9 trillion, or 10% of global GDP, and supported 357 million jobs worldwide.
The United Nations World Tourism Organization (UN Tourism) has emphasised that innovation is a critical driver of economic growth, enabling new business models, attracting investment, and differentiating destinations through unique tourism formats.
Another crucial factor not to be overlooked is the global TravelTech investment ecosystem, which remains robust. In the post-pandemic era, major tourism companies have increased technology investment by an average of 14% in 2024, reflecting strong confidence in technology as a competitive advantage.
Key areas of investment focus include Smarter Retailing and Personalisation, which deliver highly tailored customer experiences; GenAI and Autonomous Agents, next-generation AI capable of analysing, planning, and executing tasks independently — such as automated travel recommendations, trip planning, and booking management; and Sustainability, with growing investment in start-ups that reduce carbon emissions through diverse solutions.
These global trends align closely with the capabilities and diversity of Thai start-ups, positioning Thailand to connect seamlessly with international movements and deliver truly tangible ‘Amazing’ experiences.
NIA stands ready to connect knowledge, technology, and innovation capital across public agencies, private enterprises, and Thai start-ups to drive concrete outcomes in the tourism-innovation ecosystem. This effort extends beyond enhancing tourism businesses; it represents the creation of a future-oriented industry that fuses creativity and culture with technological power.
Through this integrated approach, Thailand aims to elevate economic value, cultural richness, and sustainability — and to advance decisively towards becoming a Global Innovation Tourism Hub in a meaningful and lasting way.
Hashtag: #NIA #NationalInnovationAgency
https://www.nia.or.th/The issuer is solely responsible for the content of this announcement.
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CUKTECH Officially Launches Its Online Store in Indonesia, Expanding Charging Technology Presence in Southeast Asia
CUKTECH focuses on the development of power and charging solutions, with a product portfolio that includes power banks, charging cables, wall chargers, and car chargers. Product development emphasizes charging efficiency, safety standards, and long-term reliability, addressing everyday usage scenarios involving smartphones, tablets, laptops, and other connected devices. The brand’s solutions are designed to support increasingly common multi-device lifestyles, including mobile work and frequent travel.
Prior to the launch of the official online store, CUKTECH operated in Indonesia mainly through third-party distribution channels, resulting in limited product availability. With the establishment of an official channel, the company is gradually introducing a more complete product lineup to the Indonesian market, aligning local availability with that of other Southeast Asian markets such as Vietnam, Malaysia, and the Philippines.
According to the company, the official online store serves as a centralized platform for presenting product specifications, technical features, and launch updates in a consistent manner. This approach is intended to improve transparency and accessibility for consumers while supporting a more structured, long-term market strategy in Indonesia.
Looking ahead, CUKTECH plans to continue expanding its product portfolio in Indonesia, introducing additional products to address evolving local usage needs. Future launches will focus on scenarios such as multi-device charging, mobile productivity, and daily commuting, reflecting changing consumer behavior.
This market-oriented approach aligns with CUKTECH’s brand philosophy, “In somewhere, For somewhere,” which emphasizes adapting products and solutions to the specific needs of each market rather than applying a uniform global model.
Updates on product launches, brand developments, and the official online store can be found through CUKTECH’s official social media channels on Instagram and TikTok:cuktech_id
https://www.tokopedia.com/cuktech-official-store
https://shopee.co.id/shop/1748675224
Hashtag: #CUKTECH
The issuer is solely responsible for the content of this announcement.
Under the partnership structure, Green SM provides the technology platform, all-electric vehicle fleet, operational standards, and driver development system, while Taksi Komotra contributes its established local expertise and network across Bali. The collaboration integrates electric mobility technology with on-the-ground operational capabilities to deliver a scalable, governance-driven transportation model.
Operations in Bali are implemented under Green SM’s “5 Green Promises” service commitment framework. Established as a foundational operating standard since the company’s inception, the framework ensures that each ride delivers an excellent customer experience, professional drivers, high-quality and safe vehicles, fair and transparent pricing, and a meaningful contribution to environmental sustainability.
The service operates an all-electric fleet that produces no exhaust emissions or fuel combustion. All vehicles are maintained under strict technical and safety protocols to ensure consistent service performance while contributing to cleaner air and quieter urban environments.
A central pillar of the launch is the Green SM Driver ecosystem. Drivers are positioned as professional green mobility ambassadors guided by five core values: Respect, Professionalism, Dedication, Discipline, and Competitive Income with Stable Career Pathways. Structured training, transparent earnings mechanisms, and disciplined service governance aim to elevate driving into a respected profession while maintaining safety and reliability as foundational standards. This framework aligns income stability with environmental responsibility, reinforcing the role of drivers in supporting Bali’s sustainable tourism trajectory.
The launch comes amid rising mobility demand driven by tourism growth and daily transportation needs across the island. The Indonesia Tourism Outlook 2025 report notes a sustained shift toward environmentally responsible travel, underscoring the relevance of electric mobility in long-term development planning. According to projections from Indonesia’s National Development Planning Agency (Bappenas), green employment nationwide is expected to reach 4.8-5.3 million by 2029, reflecting the broader economic potential of sustainable industries.
Mr. Deny Tjia, Managing Director of Green SM Indonesia, said: “The partnership with Taksi Komotra reflects our long-term commitment to building a high-quality, well-governed mobility ecosystem in Indonesia. By combining electric vehicles with professional driver development and clear operational standards, we aim to support Bali’s sustainable tourism ambitions while delivering safe, reliable, and comfortable rides for the community.”
H. Hasbi, Chairman of Koperasi Komotra, said: “We are proud to partner with Green SM to introduce electric taxis in Bali. Electric mobility will become part of the new standard for tourism and daily transportation on the island, and this collaboration helps us better serve local residents and visitors while preparing for the future of sustainable transport.”
The Bali launch marks another strategic milestone in Green SM’s expansion in Indonesia, following earlier operations in key markets including Jakarta, Makassar, Bekasi, and Surabaya. In these cities, the service has been positively received by local residents and international visitors alike, who value its clean electric fleet, professional drivers, and structured safety standards that enhance travel confidence.
With its growing presence across the country, Green SM continues to build a scalable electric mobility ecosystem that balances environmental responsibility, service excellence, and inclusive economic growth.
Hashtag: #GreenSM
The issuer is solely responsible for the content of this announcement.
About GSM and Green SM
GSM (Green Smart Mobility) is the world’s first company to operate a fully electric ride-hailing service across multiple platforms. As a pioneer in sustainable transportation, GSM has laid the foundation for a cleaner, smarter, and more responsible mobility model powered entirely by VinFast electric vehicles. Founded by Vingroup Chairman Pham Nhat Vuong, GSM is committed to building a future-ready mobility ecosystem while promoting more environmentally conscious lifestyles in markets that are rapidly embracing sustainability.
Green SM is GSM’s official global brand, representing the company’s vision and values in every market it serves. In Southeast Asia, the brand operates as Green SM in Indonesia, Xanh SM in Vietnam and Laos, and Green GSM in the Philippines. Across all markets, the service consistently delivers a modern travel experience through VinFast electric vehicles, professional drivers, and a service culture that prioritizes safety and passenger comfort.
Green SM symbolizes progress toward a future where technology, people, and the environment move forward in harmony. Beyond providing zero-emission transportation, the brand is also committed to fostering environmentally aware communities in every market where it operates.
About Taxi Komotra
Taksi Komotra Bali is part of the Koperasi Mobil Transport Bali, which was established in 1993 under its original name, KOMITRA Bali. In 1996, the cooperative officially changed its name to KOMOTRA Bali and has continued to grow as one of Bali’s local transportation operators.
Today, Taksi Komotra Bali manages two core transportation services: rural bus services and taxi operations. For more than three decades, Komotra Bali has remained committed to providing safe and reliable transportation while supporting local mobility and the tourism sector across the Island of the Gods.
Launched on February 14, the “Chinese Folk Music Odyssey” featured seven major concerts alongside a series of academic and grassroots cultural exchanges. The tour served as a high-level dialogue between the traditional heritage of China’s Jiangnan region and the classical musical heartlands of Europe.
The tour opened at the Centre for Fine Arts in Brussels, where a capacity crowd of 2,000 experienced the vibrant Spring Festival Overture. The ensemble presented a “Chinese Music Feast,” using traditional instruments to paint an auditory “Jiangnan Scroll” of southern Chinese life. In a poignant finale, Chinese fiddles joined forces with local keyed violins to perform the classic Horse Racing. The fusion of Eastern and Western strings brought tears to the eyes of the Chinese diaspora and earned standing ovations from local attendees.
“The melodies possess both natural charm and profound cultural heritage,” noted Belgian music critic Philippe, following six curtain calls. “It is a truly borderless musical exchange.”
Beyond the concert halls, the group engaged with European pop culture in the heart of Brussels’ Comic Strip district. A “flash mob” titled Tintin’s Encounter with Jiangnan Music saw musicians performing alongside iconic murals of Tintin, engaging local youth and residents through social media-friendly cultural interaction.
The journey continued through Germany’s elite venues, including Hamburg’s Elbphilharmonie and the Tonhalle Düsseldorf, showcasing the technical precision of Chinese folk orchestration. In the Austrian Tyrol, the tour took an improvisational turn as Wuxi musicians performed alongside local artists against the backdrop of the Alps, a live demonstration of the “beauty without borders”.
The tour concluded on February 26 in Vienna, where the ensemble hosted the “Dreamy Jiangnan” cultural salon at the Wiener Konzerthaus. The event paired musical performances with an interactive exhibition of Wuxi’s intangible cultural heritage, featuring traditional embroidery and clay figurines. The delegation also visited the University of Music and Performing Arts Vienna for the “Jiangnan Charm, Harmonious Resonance” China-Austria Music Exchange event. Through a series of academic dialogues with faculty and students, both sides engaged in a meaningful cultural encounter. These interactions went beyond simple performances, significantly deepening mutual understanding and strengthening the musical ties between East and West.
By integrating the “Voice of China” into the “World Symphony,” the Wuxi Cultural Exchange Group has opened a new chapter in Wuxi’s enduring musical engagement with the world.
Hashtag: #WuxiInformationOffice
The issuer is solely responsible for the content of this announcement.
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