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NINGJI Takes Centre Stage at KLCC, Strengthening Its Position as a Benchmark for Southeast Asian Expansion Through Five Key Localization Strategies
During the event, Dato’ Liew Bin, President of the Malaysia Retail Chain Association (MRCA), visited the NINGJI booth. The two parties exchanged views on NINGJI’s brand development, product offerings and expansion plans in the Malaysian market.
Backed by a proven store model and a comprehensive overseas support system, NINGJI attracted strong interest from high-quality investors throughout the event. Over the three-day exhibition, the brand successfully signed agreements for 20 new stores, bringing its total number of contracted stores in Malaysia to 82. Potential partners across multiple regions also expressed interest in establishing strategic partnerships with the brand, demonstrating NINGJI’s growing appeal in international markets.
Through product tastings and immersive interactive experiences, NINGJI also strengthened its connection with local consumers. The event generated several thousand new member registrations, building a valuable base of first-party customer data for future localized marketing initiatives.
As one of China’s leading new-style tea brands, NINGJI began its global expansion at the end of 2024. To date, the brand has signed agreements for more than 150 overseas stores across Malaysia, Singapore, Australia, New Zealand, the United States, Vietnam, Thailand, the Philippines, Indonesia, Cambodia and other markets.
In Malaysia, NINGJI currently operates nine stores, with more than ten additional locations in development. Its network is steadily expanding across key commercial districts, while the brand continues to strengthen its influence throughout Southeast Asia.
Five Localization Strategies for Malaysia, Ningji’s Anchor Overseas Market
With its young and diverse population, well-established food and beverage sector, and year-round tropical climate, Malaysia provides highly favourable conditions for refreshing fresh fruit and lemon tea beverages.
Against this backdrop, NINGJI has identified Malaysia as one of its core overseas markets and is systematically advancing its localization strategy across five key areas: store network development, supply chain infrastructure, product portfolio, organizational capabilities and brand marketing.
Expanding Across Key Commercial Districts and Empowering Every Store Through Digital Intelligence
NINGJI will use Kuala Lumpur and Johor Bahru as two strategic hubs, drawing on its proven store operating experience to establish a more refined system for site evaluation, store development and project management.
The brand has built strong digital capabilities, including an end-to-end digital system covering site selection and daily operations, as well as four AI-powered agents that provide franchise partners with integrated, data-driven support.
While steadily expanding its store network and market coverage, NINGJI remains equally focused on store-level operating quality and long-term profitability. The brand aims to build a high-quality retail network that reaches a diverse range of commercial districts and serves a broad customer base.
Strengthening the Local Supply Chain with a Forward Warehouse in Malaysia
Supply chain capability is the lifeline of any new-style tea brand. In China, NINGJI operates seven warehousing centres, manages more than 2,000 mu of lemon orchards. These capabilities have laid a solid foundation for the brand’s continued expansion.
NINGJI believes that genuine localization means combining the capabilities of its headquarters with local market resources. The brand plans to establish a forward warehouse in Malaysia by the end of the year.
Once operational, the facility will enable efficient “T+1” delivery across Malaysia’s key regions, helping stores reduce the risk of stock shortages while significantly lowering the amount of capital franchise partners need to commit to inventory. It will also provide strong logistical support for the continued expansion of NINGJI’s store network.
Balancing Classics and Innovation to Create Products for Local Tastes
NINGJI’s menu centres on fresh fruit lemon beverages paired with whole-leaf tea. Its use of fresh ingredients and made-to-order hand-shaken preparation gives the brand strong cross-cultural appeal and makes its products naturally suited to international markets.
In Malaysia, NINGJI has chosen not to simply replicate its existing menu. Instead, the brand has adopted a “signature products for customer acquisition plus localized innovation” strategy.
On the one hand, proven bestsellers led by Superior Taste Award-winning YaShiXiang Lemon Tea have launched in Malaysian, on the other hand, NINGJI continues to refine its ingredient transportation and storage solutions while developing products tailored to local flavour preferences and market conditions.
In addition to its consistently popular core products, NINGJI has already launched its new pineapple series in Malaysia. The well-received Lemon Milk Series is scheduled to make its official debut in October.
Moving forward, the brand will maintain a quarterly product launch cycle and continue using localized flavours and product innovation to energize the market.
Establishing a Regional Headquarters and Building a Professional Local Team
Local talent is essential for any brand seeking to establish deep and lasting roots in an overseas market.
NINGJI has already assembled a professional team in Malaysia covering local site selection, store development and operational management, and the team continues to grow. This will further enhance the brand’s responsiveness throughout the entire store development journey, from preliminary site selection and opening preparations to daily operations.
NINGJI also plans to establish a regional headquarters in Malaysia and further strengthen its partner support system across staff training, marketing and operational management.
By working alongside local franchise partners who share its commitment to long-term growth, NINGJI aims to expand the market and create greater opportunities together.
Communicating Across Cultures Through Localized Design and Marketing
NINGJI aims to become part of the everyday lives of Malaysian consumers.
In terms of visual presentation, the brand retains its signature yellow and green colour palette while incorporating local aesthetic preferences. Through its “one store, one design” approach, NINGJI creates open and comfortable social spaces tailored to different locations and communities.
From a marketing perspective, the brand will continue to engage with local festivals and cultural trends while collaborating with Malaysian KOLs and KOCs. By connecting social media content with offline experiences, NINGJI seeks to build an emotional relationship with consumers that goes beyond the products themselves and genuinely become part of the local lifestyle.
During its Kuala Lumpur market launch, for example, NINGJI invited Elyn Leong, a Malaysian member of the girl group Gen1es, to serve as “Store Manager for a Day.” Supported by extensive social media promotion, the “Lemon Tea for the Whole City” campaign generated more than one million views and tens of thousands of user-generated interactions across Xiaohongshu, Instagram and Facebook.
Committed to Long-Term Growth, NINGJI Creates Multidimensional Cultural Dialogue Through Localization
NINGJI believes that true globalization is not about simply replicating an existing model. It is a process of deep integration, continuous learning and ongoing refinement.
The brand continues to adapt its products, operations and communications to the consumer characteristics of each market, moving beyond simply “going global” towards becoming genuinely embedded in local communities.
A representative of NINGJI’s overseas business division said:
“Malaysia has a young, diverse and dynamic consumer market and is an important part of NINGJI’s international growth strategy. In the second half of 2026, while steadily expanding our store network, we will further advance the localization of our products, operations and brand communications. We will also continue strengthening our local team and supply chain infrastructure while building long-term relationships with more partners who understand the Malaysian market.”
Looking ahead, NINGJI will continue to build on its product strength and in-store experience while exploring diverse forms of collaboration with local business organizations, content creators and industry partners.
Starting with a cup of fresh fruit lemon tea, NINGJI aims not only to become part of Malaysian consumers’ everyday lives, but also to work alongside local partners to unlock new growth opportunities in the freshly prepared beverage market.
Hashtag: #NINGJI
The issuer is solely responsible for the content of this announcement.
About NINGJI
NINGJI, a leading new-style tea brand featuring fresh-fruit lemon and original-leaf tea, dedicated to multi-category beverage R&D, digitalized management and operations.
NINGJI opened its first store in Changsha, China, on 8 February 2021. July 2021, the company completed a Series A financing round worth tens of millions of RMB, with investment from ByteDance and Shunwei Capital.
January 2022, NINGJI completed a Series A+ financing round worth hundreds of millions of RMB, led by Tencent, with existing investors also oversubscribing.
Through its distinctive contemporary design and refreshing tea beverages, NINGJI communicates a youthful, flavourful and playful brand philosophy, as well as a more creative and trend-driven approach to everyday life. This positioning has earned recognition and support from consumers across different age groups.
NINGJI began its global expansion at the end of 2024. To date, the brand has signed agreements for more than 150 overseas stores across Malaysia, Singapore, Australia, New Zealand, the United States, Vietnam, Thailand, the Philippines, Indonesia, Cambodia and other markets.
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Powering the Future – Greenworks Power Takes Center Stage at North American Dealer Meeting, Opening a New Chapter in Global Battery-Powered Tools
Rather than a product line, Greenworks Power strategically unifies products, technologies, applications and global capabilities.
From Tools to a Broader Energy Ecosystem
Greenworks is expanding “Power” from outdoor equipment to power tools; from residential to professional and commercial markets; and from conventional products to intelligent automation, electric mobility and energy solutions. Its unified technology foundation turns product innovation into scalable platform capabilities.
“Greenworks Power marks our evolution from product innovation to a platform-based ecosystem. With clean-energy and intelligent technologies, we will expand product and application boundaries, connect more products, scenarios and users, and create long-term value for global markets,” said Yin Chen, CEO of Greenworks.
24V PowerAll Pro: Redefining Professional Platform Value
For professionals, 24V PowerAll Pro unites more than 200 power tools and lawn and garden products in one battery ecosystem. From construction and maintenance to landscaping, one platform supports more products and tasks. Performance, quality, efficiency and ecosystem breadth deliver wider applications and greater long-term value.
New Products Expand Application Boundaries
Greenworks launch the all-electric Optimus UTV, extending its new-energy power systems into utility vehicle applications, while Optimus CUBE expands battery technology into energy storage, supply and management. Meanwhile, AiMowbot combines RTK positioning with wire-free intelligent mowing for mapping, navigation and autonomous operation.
Technology and Channels Support Global Growth
The ecosystem is supported by Greenworks’ battery, motor and electronic-control expertise, plus innovations including GaN charging. Greenworks integrates global R&D, smart manufacturing, supply chain, channel and brand resources. Retail, dealer, professional, e-commerce and DTC channels connect users and partners worldwide, while consistent brand messaging and localized offerings address regional needs.
From North America to global markets, Greenworks Power strengthens channel collaboration, brand momentum and long-term growth, expanding the boundaries of “Power” to create value for users and the industry.
Greenworks Power — Powering the Future.
Hashtag: #Greenworks
The issuer is solely responsible for the content of this announcement.
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Hong Kong Postnatal Care Ushers in a Breakthrough Era: “Anna Postnatal Care Center” Introduces Innovative Technique Achieving “Zero Breast Contact” During Pain Phases and Rapid Pain Relief in 1 to 3 Minutes
HONG KONG SAR – Media OutReach Newswire – 14 August 2026 – For a long time, the excruciating pain associated with postpartum physiological breast engorgement (commonly known as “rock breasts” or severe milk duct blockages) has been regarded by the postnatal care industry as an “inevitable process.” However, Hong Kong’s postnatal care sector has recently welcomed a disruptive technological breakthrough. Senior lactation specialist Anna (Shou-Li Shi), who possesses a background of many years in Traditional Chinese Medicine (TCM), and her team have successfully developed and popularized an innovative care methodology. Breaking away from traditional practices of applying forceful pressure right from the start, the technique achieves “complete zero breast contact” during the mother’s peak pain phase. By utilizing TCM facial meridian acupuncture points, engorgement pain is rapidly relieved or significantly alleviated within 1 to 3 minutes, after which gentle breast care is subsequently administered. The advent of this revolutionary technique is driving a profound mindset transformation within the local postnatal care industry.
Breaking Traditional Blind Spots: Farewell to the “Treating Pain with Pain” Care Destiny
In the past, handling severe milk duct blockages and engorgement crises locally largely relied on traditional strong massage, kneading, or manual milk expression. Many new mothers described the pain during initial touches as “even exceeding childbirth,” often causing immense psychological shadow and secondary trauma.
However, led by senior lactation specialist Anna Shi—who brings years of TCM background—Anna Postnatal Care Center has stepped out of the conventional mindset of merely focusing locally on the breasts. Their core breakthrough lies in the precise mastery of TCM meridian principles: during the acute onset stage when the mother experiences the most intense pain, the lactation specialist does not directly touch the breasts at all. Instead, through professional TCM facial meridian acupoint regulation, the body’s natural relaxation mechanism is activated, causing the engorgement pain to instantly subside or substantially ease within 1 to 3 minutes. Once the pain is relieved and the breast tissue relaxes, gentle techniques are then applied for subsequent care. This non-invasive logic of “pain relief first, care afterwards” completely subverts the past industry convention of “enduring pain for conditioning.”
A New Industry Wave: Driving Postnatal Home Care and At-Home Services Towards Refinement
Industry insiders analyze that this innovative approach—combining years of TCM heritage, facial meridians, and rapid pain relief—precisely addresses modern new mothers’ pain points of “fearing pain and resisting traditional massages.” Furthermore, coupled with an immediate at-home emergency service model across Hong Kong, it upgrades postnatal home support from passive “patient endurance” to proactive, comfortable, and scientific health management.
As this highly rare and breakthrough care technique in the Hong Kong market sparks widespread discussion within the industry, it is expected to attract significant attention from families pursuing high-quality postnatal living standards, rapidly propelling Hong Kong’s maternal and infant care industry toward greater humanization and professional heights.
Hashtag: #AnnaPostnatalCareCenter
The issuer is solely responsible for the content of this announcement.
About Anna Postnatal Care Center
“Anna Postnatal Care Center” is dedicated to providing high-quality postnatal home support for new families in Hong Kong through innovative and professional care techniques. Backed by years of TCM expertise, brand core founder Anna Shi exclusively developed the “Pain-Phase Zero Breast Contact, TCM Meridian Rapid Pain Relief” technique, successfully helping countless Hong Kong mothers escape the crisis of breast engorgement. To gain a deeper understanding of the detailed principles and professional testimonials of this innovative technology, please visit the official Anna Postnatal Care Center website at https://recover.hk.
Media OutReach
Rhenus and shipzero launch strategic partnership to scale Book and Claim across air, ocean and road transport
- Partnership opens new avenue for Rhenus to offer customers audit-ready Book and Claim solutions for reducing the climate impact of transport emissions
- shipzero platform provides coverage across the Rhenus Group’s air, ocean and road operations
- Cooperation aims to support Rhenus Group’s Science Based Targets initiative (SBTi) ambition through a methodology aligned with ISO14083 and the GLEC Framework
SINGAPORE – Media OutReach Newswire – 14 August 2026 – The Rhenus Group and the leading global emissions intelligence platform shipzero today announced a strategic partnership. Under the agreement, Rhenus customers gain access to a Book and Claim solution designed to reduce climate impact of global transports, covering alternative fuels and battery-electric vehicles across air, ocean and road transport.
As a multimodal logistics service provider, Rhenus relies heavily on external transport capacity. The company is therefore introducing a Book and Claim approach as a solution to reduce the climate impact of transport emissions in areas where Rhenus has no direct influence over the underlying assets. Book and Claim is advantageous here by allowing companies to support lower-emission transport solutions outside the physical transport chain of a specific shipment, with the climate benefit allocated through a verified accounting system. Thanks to shipzero’s auditable platform, companies are less reliant on manual processes and data processing.
Scope and Availability
Through the partnership, Rhenus customers can book alternative fuel and battery-electric transport solutions on a single-shipment basis or through larger, ongoing or retroactive agreements. The solution is available across Rhenus air, ocean and road operations, supported by shipzero’s platform and methodology.
The partnership responds to rising demand across the industry: Book and Claim has become a widely accepted instrument for reducing the impact of logistics emissions, particularly for companies with limited control over the physical assets moving their goods.
“By partnering with shipzero, we aim to scale solutions such as battery-electric vehicles, SAF and SMF to drive the sustainable transformation with our carriers. As more companies commit to Science Based Targets, auditable Book and Claim accounting becomes an increasingly important foundation for credible decarbonisation efforts, and shipzero’s independently verified approach enables us to deliver exactly that to our customers,” remarks Adrian Wojnowski, Manager Sustainable Solutions & Decarbonisation at Rhenus.
A trusted, verifiable approach
Rhenus has chosen to partner with shipzero because the platform offers a robust and auditable solution. Its multimodal coverage and methodological alignment were also key factors.
“We’re proud that Rhenus, as a global, multimodal logistics provider, has placed its trust in shipzero to deliver audit-ready CO2 reduction tracking, built on a methodology aligned with ISO 14083 and the MBM Framework, down to the last detail – for their business and for their customers. It’s exactly the kind of partnership we want to keep building on,” says Martin Jacobs, Director of Client Solutions at shipzero.
Methodology and Regulatory Context
A reliable and verifiable methodology was a key selection criterion for Rhenus when choosing a partner. shipzero’s Book and Claim approach has been audited by the independent certification body Müller-BBM Cert and complies with the Smart Freight Centre’s (SFC) MBM Framework as well as ISO standard 14083 and the GLEC Framework. The emissions reductions achieved are reported separately from Scope 1–3 emissions in accordance with the requirements of the GHG Protocol. This enables companies to transparently track and document the savings achieved.
Hashtag: #Rhenus
The issuer is solely responsible for the content of this announcement.
About Rhenus
The Rhenus Group is one of the leading logistics specialists with global business operations and annual turnover amounting to EUR 8.2 billion. 39,000 employees work at 1,300 business sites in more than 70 countries and develop innovative solutions along the complete supply chain. Whether providing transport, warehousing, customs clearance or value-added services, the family-owned business pools its operations in various business units where the needs of customers are always the major focus.
About shipzero
shipzero is the industry-leading data intelligence platform for effective emissions tracking and reduction in global freight transportation. The Hamburg-based company supports enterprises and logistics service providers in creating CO2 transparency and facilitating the path to “net-zero” – with decision-oriented information based on data rather than assumptions. shipzero brings together experts in data management, logistics, and sustainability.
The company specialises in the integration of primary energy data to ensure a precise calculation of emissions. shipzero’s methodology is certified by the Smart Freight Centre (SFC), fully aligned with the international Global Logistics Emission Council (GLEC) Framework V3 and compliant with International Organization for Standardization (ISO) 14083 standards.
