Media OutReach
Ogilvy launches first-of-its-kind live Commerce Competition in Singapore to Champion the Future of Creator Commerce
Live-Fluence League showcases how creators are becoming entrepreneurs, partnering with brands to drive sales and build long-term brand equity, reflecting Ogilvy’s Creator Commerce proposition and principle: Sales Overnight. Brand Over Time
SINGAPORE – Media OutReach Newswire – 25 June 2026 – Ogilvy, in partnership with TikTok Shop, today launched the Live-Fluence League, a first-of-its-kind live commerce competition in Singapore which brought together eight of leading social sellers to compete in real time, driving measurable sales for featured brands through a live, trackable leaderboard. The atmosphere was electric and the energy unrivalled. Singapore became the first market across the Ogilvy Asia Pacific network to introduce the League this evening.
8 live sellers competed in Ogilvy’s Live-Fluence League
(Top Row, left to right) @summerscent, @paperyiran, @roy.kai, @27.fenn,
(Bottom row, left to right) @shermainevip, @veraciayong, @sereneloy.1004, @winzzles
More than a competition, the Live-Fluence League marked a milestone moment for Singapore’s rapidly evolving creator economy. For the first time, brands, marketers, media and creators witnessed the power of live commerce unfold in real time, with TikTok Shop experts providing live commentary and analysis of the strategies, techniques and commercial decisions that drive successful social selling.
“By bringing together creators, brands and platforms, Ogilvy’s Live-Fluence League demonstrated how creator commerce can serve as both a growth engine for businesses and a career opportunity for the next generation of entrepreneurs. This is part of Ogilvy’s long-term commitment of spearheading and advocating for a more sustainable and dynamic creator economy – one that equips creators with the opportunities, education and industry connections needed to thrive,” said James Baldwin, Head of Influence, Ogilvy Asia Pacific.
Unlike traditional industry events that discuss commerce in theory, guests experienced it first-hand, watching creators transform content into actual sales and influence with clear returns on investments for businesses.
This is especially relevant at a time where many are seeking alternative streams of income amid concerns about employment
Ogilvy is actively working hand-in-hand with brands to unlock new growth channels within the rapidly growing creator commerce economy, to turn everyday influence into a powerful driver of sales, strategic investment and measurable revenue.
Shirley Tay, Chief Executive Officer, Ogilvy Group Singapore shared, “As the commerce landscape rapidly evolves, we are focused on partnering with brands to unlock new, scalable avenues for growth through the creator-led economy. This isn’t just about content; it is about conversion. By integrating social, live-stream, and affiliate commerce directly into the brand ecosystem, we turn engagement into measurable revenue, building a frictionless commerce presence for our clients that meets consumers exactly where they are. As industry leaders, Ogilvy Singapore is proud to be pioneering this tech-enabled, creator-driven frontier for our clients because, as David Ogilvy famously said, ‘We sell, or else'”.
Ogilvy’s Creator Commerce proposition is built around a simple principle: Sales Overnight. Brand Over Time.
Of course, creator commerce presents enormous commercial potential, but rather than taking a short-term, tactical approach with creators done on ad hoc basis, Ogilvy believes sustainable success requires a strategic approach. This takes into consideration brand alignment, creator fit and the long-term equity being built—or eroded—with every engagement.
The sales overnight, brand over time approach combines the immediate revenue-driving potential of creator commerce with brand-building strategies that ensure creators, content and commerce work cohesively alongside wider marketing communication efforts.
Creator Commerce: The Next Frontier of Growth
By 2030, the ecosystem is projected to contribute US$1.2 trillion to Asia Pacific’s (APAC) economy, fuelled by a staggering 1,267% year-on-year increase in monetised creators across the region.[1] At the same time, retail is experiencing a growing authenticity crisis. Three in four APAC consumers now actively skip overly polished advertising, while 90% say they rely on authentic creator-led content before making a purchase decision.[2]
These shifts are fundamentally reshaping how consumers discover, evaluate and buy products. Social commerce is no longer an emerging trend—it is now one of the fastest-growing retail channels globally, contributing an estimated US$1.6 trillion to the US$5 trillion e-commerce industry.[3]
Yet despite the explosive growth of TikTok Shop and other social commerce platforms across the region, many brands remain on the sidelines and are not yet tapping into the strength of creator commerce to grow their business. As competition intensifies, the opportunity for brand early movers is becoming increasingly limited.
From Content Creators to Commercial Entrepreneurs
The Live-Fluence League was designed to spotlight a significant transformation taking place within the creator economy: creators are no longer simply content producers, they are becoming entrepreneurs, retailers, and business owners.
The competition showcased the sophisticated skill set required to succeed in this new economy—from persuasive storytelling and audience engagement to salesmanship, product positioning, data analysis and commercial strategy.
Beyond the competition itself, the event served as a platform for thought leadership and industry learning. Guests heard from platform leaders, commerce experts and successful creators on the future of social selling, changing consumer behaviour and the evolving role of creators in the digital economy. They were also given direct access to participating livestream sellers, providing a rare behind-the-scenes look at the individuals redefining modern retail through creator-led commerce.
In a marketplace where anyone can sell, the brands that will win are the ones that sell with purpose.
Hashtag: #Ogilvy
The issuer is solely responsible for the content of this announcement.
About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy in 1948. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across more than 120 offices spanning 90 countries.
Ogilvy currently 
ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook
Media OutReach
TELOSIN Introduces “The Dual Transformation,” Pairing Y PRO Red and Y PRO Blue with the New Lumiactive Collection
The new skincare system brings together FDA-cleared, NASA-inspired light technology, complementary formulations and award-winning patented design by Karim Rashid, following a Hong Kong launch attended by more than 2,000 guests
HONG KONG SAR – Media OutReach Newswire – 21 July 2026 – TELOSIN has introduced “The Dual Transformation,” a new approach to personalised at-home skincare built around two dedicated light-based beauty devices—the Y PRO Red and Y PRO Blue—and the complementary Lumiactive Collection.
The launch brings together advanced light-based technology, targeted skincare formulations and award-winning patented design created in collaboration with internationally acclaimed designer Karim Rashid.
Rather than incorporating multiple generalised modes within a single device, TELOSIN developed two distinct devices and two dedicated skincare pathways.
Y PRO Red is designed for a rejuvenation-focused skincare routine, supporting the appearance of firmness, texture and radiance.
Y PRO Blue is designed for routines focused on blemish-prone, oily or visibly unsettled skin.
The devices combine FDA-cleared technology with light-based innovation inspired by scientific developments associated with NASA research.
Introducing the Lumiactive Collection
The Y PRO devices are accompanied by the new Lumiactive Collection, comprising:
- LUMIRED Red LED Treatment Gel
- LUMIBLUE Blue LED Treatment Gel
- Blue Light Defense Cream
Together, the devices and complementary formulations establish TELOSIN’s connected Prepare, Treat, Protect approach to skincare.
The dedicated Lumiactive treatment gels are designed to prepare the skin for the corresponding Y PRO routine, while Blue Light Defense Cream completes the ritual as part of the brand’s wider daily skincare approach.
By developing the devices and formulations as one connected collection, TELOSIN aims to make advanced light-based skincare easier to understand, personalise and incorporate into regular at-home routines.
The result is a complete ecosystem built around two targeted transformations: a red-light pathway focused on rejuvenation and a blue-light pathway focused on skin clarity and balance.
Scientific Insight Behind TELOSIN
TELOSIN has expanded the scientific conversation surrounding the launch through its expert video series, “The Science Behind Telosin,” available on the brand’s website.
The series features expert perspectives from two medical professionals:
Dr. Omer Wolf, MD, a specialist in plastic and reconstructive surgery and advanced facial aesthetic procedures.
Dr. Uri Berger, MD, a specialist in aesthetic medicine with extensive international medical training and experience.
Through the expert series, TELOSIN provides consumers with accessible information about the principles behind light-based skincare and the evolving relationship between professional aesthetic knowledge, beauty technology and at-home routines.
The inclusion of medical perspectives within the wider educational programme reflects TELOSIN’s commitment to supporting product innovation through informed scientific discussion and responsible consumer education.
Award-Winning Patented Design by Karim Rashid
The Y PRO Red and Y PRO Blue were created in collaboration with Karim Rashid, one of the world’s most recognised contemporary designers.
The devices feature award-winning patented design that combines Rashid’s distinctive visual language with TELOSIN’s advanced beauty technology.
Their fluid silhouettes, individual colour identities and ergonomic forms were developed not simply to contain sophisticated technology, but to transform the devices into desirable contemporary objects that can become a natural part of the user’s daily beauty environment.
The collaboration reflects TELOSIN’s belief that advanced skincare devices should deliver a sophisticated combination of performance, simplicity, comfort and emotional connection.
“The Dual Transformation” Unveiled to More Than 2,000 Guests in Hong Kong
The complete collection was officially presented on 30 June 2026 through “The Dual Transformation,” an immersive launch experience held at WTC Mall in Hong Kong.
The large-scale event welcomed more than 2,000 guests, including consumers, members of the Hong Kong media, influencers, beauty industry professionals and invited partners.
The launch featured internationally acclaimed designer Karim Rashid, MIRROR member Ian Chan, celebrated actress and singer Linda Chung, and Dr. Harvey Ho.
Karim Rashid introduced the creative thinking behind the award-winning patented design of the devices, while Dr. Harvey Ho discussed the different applications and skincare pathways associated with red and blue light technology.
Ian Chan and Linda Chung joined the launch presentation to experience the two routines and demonstrate how the Y PRO devices and complementary Lumiactive formulations can be incorporated into contemporary at-home skincare.
“The Dual Transformation demonstrates that advanced beauty technology does not need to feel clinical or complicated,” said Dr. Harvey Ho.
“By bringing together two dedicated light-based devices with complementary Lumiactive formulations, TELOSIN has created a more focused and intuitive approach to at-home skincare. The distinction between the red and blue light pathways also helps consumers better understand how different technologies can support different skincare needs.”
With more than 2,000 guests attending, the event marked a major public introduction of TELOSIN’s broader product ecosystem: two targeted devices, three complementary skincare formulations and one connected approach to personalised light-based skincare.
A Complete Dual Skincare System
With Y PRO Red, Y PRO Blue and the Lumiactive Collection, TELOSIN is introducing more than two individual beauty devices.
“The Dual Transformation” represents a complete skincare system built around clearly defined objectives, dedicated formulations and award-winning patented design.
It reflects the brand’s wider ambition to make sophisticated light-based technology more personalised, intuitive and accessible, while maintaining the premium design experience expected by contemporary beauty consumers.
Hashtag: #TELOSIN
https://www.telosin.com
https://www.instagram.com/telosin_official/?hl=en
The issuer is solely responsible for the content of this announcement.
About TELOSIN
TELOSIN develops premium at-home skincare devices and complementary formulations that bring together advanced light-based technology, scientific insight, award-winning patented design and an intuitive user experience.
Through continued product development and collaborations with internationally recognised designers and medical professionals, TELOSIN aims to make sophisticated beauty technology more personalised, accessible and desirable.
TELOSIN products are available online atwww.telosin.com, at The Mineral Boutique stores, through selected premium retailers and at leading clinics.
For further information, expert videos and product details, visitwww.telosin.com.
Media OutReach
SearchInform: A Risky Game – How FIFA World Cup 2026 Led to Mass Corporate Data Leaks
Experts claim that corporate employees in Southeast Asia are neglecting cybersecurity rules due to their love for football, leading to an increase in fraud cases.
SINGAPORE – Media OutReach Newswire – 21 July 2026 – Although the tournament itself took place in North America, Asia’s massive football fan base created the perfect conditions for data leaks.
Fraudsters are capitalizing on football fans by creating fake streaming platforms and malicious Android applications that steal saved passwords and account credentials directly from browsers. Criminals are also setting up fraudulent websites, as well as sending phishing emails to company employees disguised as gifts, promotions, and office betting pools.
“During major global events, the corporate security perimeter is under huge stress,” said Francis Yeoh, Country Director at SearchInform Malaysia. “Employees access streaming websites from corporate devices to watch matches live. Traditional network-edge security is insufficient—the real danger comes from the employee side of the fence. Employees could watch a translation on a malware-infested website, they could download streaming applications with hidden malware, or use corporate credentials to register for fraudulent giveaways.”
According to Group-IB and the FBI, from August 2025 to June 2026, more than 4,300 fake websites were registered fully mimicking FIFA interfaces, ticketing systems, streaming platforms, and World Cup employment portals.
How Organizations Can Reduce Cyber Risks During Football Season
- Monitor the use of corporate devices. Remind employees that corporate workstations should not be used for personal purposes, including streaming, downloading unofficial apps, or visiting suspicious websites. This measure alone can help reduce exposure to many malware threats.
- Strengthen password security. Monitor risky password practices, as some employees may reuse corporate credentials for personal services. If one of these services is compromised, corporate accounts and systems may be put at risk as well.
- Enforce multi-factor authentication. Apply MFA for privileged employees on a regular basis and temporarily strengthen authentication requirements for remote employees during high-risk periods. This provides an additional layer of protection against unauthorized access.
- Monitor data access patterns. Track who accesses critical information, from where, and monitor its transmission to prevent data loss. Make sure protection also covers cloud services, as corporate data is no longer limited to on-premises storage.
Hashtag: #SearchInform #Cybersecurity, #FIFA2026, #DataProtection
The issuer is solely responsible for the content of this announcement.
About SearchInform
SearchInform is an information security and risk management product vendor as well as an MSS provider. The company’s clients are more than 4000 companies in 20+ countries. Today, the team has products and services for comprehensive protection against insider threats at all levels of corporate information systems: FileAuditor (the DCAP class solution); DLP system with extended functionality; Risk Monitor (advanced AI-powered platform for internal threat mitigation); SIEM system, Information Security outsourcing service.
More than 500 international buyers from 55 economies have confirmed participation
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 21 July 2026 – The Malaysia External Trade Development Corporation (MATRADE) invites Malaysian companies to seize new global business opportunities by registering for its flagship International Sourcing Programme (INSP) at the upcoming 22nd Malaysia International Halal Showcase (MIHAS) at MITEC, Kuala Lumpur from 23 to 26 September 2026.
Building on the strong momentum of INSP MIHAS 2025, which generated RM3.63 billion in sales, this year’s edition is seeing strong international buyer interest, reinforcing MIHAS’ position as a leading global halal trade platform. INSP MIHAS 2026 features key products and services categories including:
- Agricultural Produce;
- Apparel, Garments and Accessories;
- Beverages;
- Education;
- Fashion Accessories and Textiles;
- Footwear;
- Franchise;
- Gifts, Souvenirs and Jewellery;
- Gloves;
- Islamic Financial Services;
- Information and Communication Technology;
- Logistics;
- Machinery and Equipment;
- Packaging and Containers;
- Palm Oil Products;
- Pet Products;
- Pharmaceuticals;
- Toiletries and Cosmetics; and
- Prepared Food.
Beyond the conventional halal food and beverage segment, this year’s edition is also seeing growing interest in services sectors.
INSP MIHAS connects pre-qualified international buyers with Malaysian halal product and service exporters through pre-arranged one-on-one business meetings across key halal sectors. As buyer meeting slots are limited and allocated through a structured matching process, Malaysian companies are strongly encouraged to register early via the online portal.
According to MATRADE’s Chief Executive Officer (CEO), Mr. Abu Bakar Yusof, “Since the inception of MIHAS in 2004, the International Sourcing Programme (INSP) has generated over RM20.62 billion in export sales for Malaysian companies, with the participation of nearly 8,000 international buyers, benefiting 10,600 Malaysian sellers through 67,200 structured business meetings.
For this year, we are targeting the participation of approximately 300 buyers, of which 50 are premium buyers, reflecting our commitment to attracting high-quality decision-makers and creating greater business opportunities for Malaysian companies. We are also targeting RM2 billion in export sales under the INSP component for MIHAS 2026. To date, we have received interest from more than 500 international buyers across 55 economies, and we encourage Malaysian companies to register early to maximise their business matching opportunities.”
MIHAS 2026 is expected to generate total sales of RM4.50 billion, including export sales from the INSP. “As it stands, 15% of the interested buyers comprise returning buyers, demonstrating sustained confidence in Malaysian exporters and the compelling value proposition they continue to offer in global markets,” he added. This year’s INSP has attracted buyers from 55 different economies.
Malaysian exporters can register through the INSP MIHAS online portal and MADANI Digital Trade Platform (MDTP) before 31st July 2026 and take advantage of one of MIHAS’ most impactful business matching initiatives.
Hashtag: #MIHAS2026
The issuer is solely responsible for the content of this announcement.
Malaysia External Trade Development Corporation (MATRADE)
For more information, please contact:
Aninawati Saleh
Head of Corporate Communication
Malaysia External Trade Development Corporation (MATRADE)
Tel (Direct) : 03 – 6207 7077 (7826)
Email : co***********@*********ov.my
About Malaysia International Halal Showcase (MIHAS) 2026
Since it began in 2004, the Malaysia International Halal Showcase (MIHAS) has grown into a major platform for Halal trade and has helped strengthen the global industry’s position in Halal standards, governance, and market access. Recognised as a Guinness World Records holder and hosted by the Ministry of Investment, Trade and Industry (MITI) with the Malaysia External Trade Development Corporation (MATRADE) as organiser, MIHAS now covers 14 sectors, from food and beverages and pharmaceuticals to Islamic finance, modest fashion, personal care, technology, services, and Muslim-friendly tourism. The 22nd edition of MIHAS, themed “Shaping Trust, Driving Resilience”, will focus on regulated-by-design governance and technology-enabled trade.
About MATRADE
The Malaysia External Trade Development Corporation (MATRADE) was established on 1 March 1993 as the national trade promotional arm under Malaysia’s Ministry of Investment, Trade and Industry (MITI).
MATRADE’s primary role is to assist Malaysian exporters in developing and expanding their export markets. Aligned with Malaysia’s commercial diplomacy efforts, MATRADE is the nation’s trade facilitator and champion of Malaysian-made products and services on the global stage.
