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ONYX Hospitality Group Partners with SENA HHP to Launch Shama Sukhumvit 101, Expanding Its Serviced Apartment Portfolio in Thailand
November 2025: ONYX Hospitality Group, a leading regional player in Southeast Asian hospitality, has entered into a strategic partnership with SENA HHP Co., Ltd. to launch Shama Sukhumvit 101. The property is a premium serviced apartment under the Shama brand of stylish residences in prime locations, situated in one of Bangkok’s most vibrant and well-connected districts. It is scheduled to open on 1st December 2025.
Strategically positioned amid mixed-use developments, offices, retail, and dining destinations, Shama Sukhumvit 101 is designed to offer long-stay guests a premium living experience that combines comfort, convenience, and warmth. The 86-unit property features contemporary interiors with spacious layouts ranging from 40 to over 60 square metres, complemented by premium amenities including a fitness centre, swimming pool, first aid room, EV charging stations, and automated parking. The project transforms Piti Sukhumvit 101, one of SENA’s upscale condominiums, into a sophisticated serviced apartment managed under ONYX’s internationally recognised Shama brand.
Ideally located in one of Bangkok’s most dynamic business and lifestyle districts, the property is just a short walk from Punnawithi and Bangchak BTS stations. Nearby landmarks include True Digital Park, Southeast Asia’s largest tech and startup campus; M Tower, headquarters of Bangchak Corporation; and BHIRAJ TOWER at BITEC, a premier office complex directly connected to the Bangkok International Trade and Exhibition Centre (BITEC).
The area also provides convenient access to leading international schools such as Anglo Singapore International School and Wells International School, as well as major industrial and logistics hubs including Bang Phli Industrial Estate, WHA Mega Logistics Center, and Frasers Property Logistics Park—making it an ideal choice for business professionals and families alike.
Adding to its appeal, Shama Sukhumvit 101 features the Shama Social Club, the brand’s signature lifestyle programme that curates engaging activities to help residents connect with one another and the surrounding community. By combining the unique lifestyle of each Shama location with attentive, heartfelt service, the brand fosters a strong sense of belonging—an essential part of the Shama experience. Whether staying short-term or long-term, residents can expect a high-quality living environment that feels both personal and connected.
Mr. Yuthachai Charanachitta, CEO of ONYX Hospitality Group, commented that the partnership marks a meaningful step in the company’s continued expansion into Thailand’s serviced apartment market. He emphasised the growing demand for long-stay accommodation in Bangkok, particularly in high-potential areas like Sukhumvit, which continues to attract both Thai and international residents.
“We see Sukhumvit 101 as a high-potential location,” he said. “It offers convenient access to the city centre via public transportation and is surrounded by business districts, office buildings, educational institutions, and regional logistics centers. These factors contribute to strong residential demand, especially among business travelers and expatriate families, making it a suitable location for serviced apartment development.”
Shama Sukhumvit 101 not only reflects ONYX Hospitality Group’s continued growth in the Thai market, but also reinforces the Shama brand’s commitment to delivering stylish, contemporary serviced apartment experiences in prime urban locations. The brand aims to offer more than just a place to stay—it provides a comfortable, home-like environment that aligns with the lifestyle needs of today’s residents.
As part of this collaboration, ONYX Hospitality Group has been entrusted by SENA HHP Co., Ltd. to oversee the full scope of project management.
This includes enhancing service quality and resident experience, as well as implementing marketing, sales, and operational systems that align with ONYX’s international standards. ONYX will also manage human resources, staff training, revenue systems, and technology integration to ensure that Shama Sukhumvit 101 delivers a premium serviced apartment experience that truly meets the expectations of its target market,” said Mr. Yuthachai Charanachitta, CEO of ONYX Hospitality Group.
Asst. Prof. Dr. Kessara Thanyalakpark, Managing Director of SENA Development Public Company Limited, stated: “This collaboration between SENA HHP and ONYX Hospitality Group stems from a shared vision to elevate Shama Sukhumvit 101 to international standards of management and service. With ONYX’s established reputation and expertise in operating hotels, resorts, and serviced apartments throughout Southeast Asia, we are confident that this property will resonate with Thai and international residents, business professionals, and families seeking a second home in Bangkok.”
SENA Development, recognised as a Sustainable Living Leader, continues to advance its SENA Low Carbon initiative — part of its mission to create projects that actively reduce carbon emissions while enhancing residents’ quality of life. The partnership reflects SENA’s long-term commitment as a Lifelong Trusted Partner, focusing not only on housing development but also on creating sustainable value for people, communities, and the environment.
Managed by ONYX Hospitality Group, Shama Sukhumvit 101 offers a comprehensive range of services designed for modern urban living.
Perfectly suited for business executives, expatriate families, long-stay travellers, and MICE guests, the property delivers premium residential experiences in the heart of Bangkok.
Partnering with SENA HHP Co., Ltd. positions ONYX Hospitality Group for accelerated and sustainable expansion in Thailand’s serviced apartment sector. It also supports the company’s long-term vision of becoming Southeast Asia’s leading mid-sized hospitality management firm, with a strong presence in key regional markets.
Hashtag: #ONYX
The issuer is solely responsible for the content of this announcement.
About ONYX Hospitality Group:
ONYX Hospitality Group, a reputable force in Southeast Asia’s hospitality industry, operates a collection of comprehensive yet complementary brands – Amari, OZO, Shama and Oriental Residence – catering to the distinctive needs of discerning business and leisure travellers in Southeast Asia where their expertise lies. In addition to its brand portfolio, ONYX Hospitality Group also operates additional hospitality services across spa and food and beverage. With over five decades of management experience, the company extends its innovative solutions throughout the region, upholding internationally recognised standards and ensuring optimal operational manoeuvrability. By fostering enduring relationships with like-minded business partners, ONYX Hospitality Group delivers unparalleled experiences in a dynamic and competitive market, meeting the ever-evolving demands of travellers.
More information: 
www.onyx-hospitality.com
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Honda LCR Partners with GOD55 Sports for Successful Fan Zone Experience at MotoGP 2026 KL Launch
Standout MotoGP Booth Experience for Fans in Malaysia
MotoGP fans were treated to a unique motorsports experience at the MotoGP Launch in Kuala Lumpur, held from 2 – 7 February, 2026. Organised by Honda LCR and supported by GOD55 Sports, the free-entry Fan Zone attracted over 10,000 motorsports enthusiasts throughout the week. Visitors enjoyed up-close access to official 2026 racing leathers and helmets worn by Johann Zarco and Diogo Moreira, alongside video features showcasing the latest riders’ featured video and the growing partnership between Honda LCR and GOD55 Sports.
Premium Fan Zone Design & Interactive Experience
The MotoGP Fan Zone stood out with its striking red-and-gold design, combining Honda LCR’s iconic red with GOD55 Sports’ signature gold to create a premium and visually captivating showcase. The thoughtfully planned layout encouraged fans to explore every corner of the booth, follow Honda LCR on Instagram, and take part in a wide range of interactive activities.
Adding to the festive atmosphere, the booth distributed limited-edition stickers and angpao packs in celebration of the upcoming Chinese New Year. These thoughtful touches, along with consistently long queues and strong visitor engagement, highlighted the success of Honda LCR’s collaboration with GOD55 Sports. The partnership played a key role in elevating the overall fan experience and reflected a shared commitment to delivering meaningful and memorable interactions.
MotoGP Time Attack Challenge
One of the main attractions was the MotoGP Time Attack Challenge, which quickly became a crowd favourite. Fans eagerly lined up to test their skills by attempting to hit the exact 5.5-second mark, with winners receiving exclusive limited-edition motorsport polo shirts and other special prizes.
Gashapon Machine & Social Engagement
The popular gashapon machine added another layer of excitement to the Fan Zone. Visitors who followed Honda LCR and GOD55 Sports on social media were rewarded with chances to win random limited-edition merchandise, including lanyards, caps, T-shirts, polo shirts, and keychains. This initiative creatively combined entertainment with digital engagement, strengthening the connection between fans and the teams.
The booth also welcomed several key opinion leaders between February 6 and 7, further boosting online visibility and on-site buzz. With its vibrant atmosphere, interactive features, and exclusive offerings, the Fan Zone became a central hub of motorsport excitement, giving visitors an immersive preview of the energy and anticipation surrounding the 2026 MotoGP season.
Rider Meet-and-Greet with Free Autographed Posters
One of the event’s biggest highlights was the exclusive opportunity for fans to meet Honda LCR riders Johann Zarco and Diogo Moreira up close. Despite heavy rain during the pre-scheduled meet-and-greet session, crowds continued to gather at the booth, undeterred by the weather.
The riders and Honda LCR team arrived at approximately 4:15 PM, prompting an overwhelming response of cheers and excitement from fans. Upon arrival, Johann Zarco and Diogo Moreira were first welcomed by the CEO of GOD55 Sports, alongside invited key influencers, before proceeding to a brief VIP meet-and-greet at the booth.
Shortly after, Honda LCR Team Principal Lucio Cecchinello arrived wearing the limited-edition Honda LCR × GOD55 Sports Motorsport Polo Shirt, symbolising the team’s strong support and commitment to its new premier partner. Following the VIP session, Lucio joined the riders in preparing the limited-edition rider posters and autograph cards, which were met with enthusiastic reactions from onlookers.
The Fan Zone emcee then officially announced the start of the autograph session, as Johann Zarco and Diogo Moreira signed posters using gold and silver marker pens respectively, sending the crowd into a frenzy of cheers. Fans were rewarded with on-the-spot free autographed posters, creating unforgettable moments and meaningful interactions with their MotoGP heroes.
The lively atmosphere was further enhanced by the presence of several well-known influencers and content creators, who interacted closely with visitors and helped sustain the crowd’s energy throughout the event. By sharing real-time updates and behind-the-scenes moments across social media platforms, they extended the reach of the Fan Zone beyond the venue, allowing online audiences to experience the excitement and support for the Honda LCR MotoGP Team.
A Landmark Event for Malaysia
As Malaysia’s first-ever MotoGP 2026 Launch, the Honda LCR booth generated significant excitement among motorsports fans. Interactive displays, rider meet-ups, and unique activities confirmed the country’s strong appetite for world-class MotoGP experiences.
Looking ahead, the partnership between GOD55 Sports and Honda LCR over the next three years promises more exclusive content, fan-focused initiatives, and regional engagement, bringing Southeast Asian fans closer to the thrilling world of MotoGP.
Hashtag: #HondaLCR #LCRTeam #God55Sports #MotoGP #MotoGP2026 #MotoGP2026Launch #JohannZarco #DiogoMoreira #Malaysia
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The issuer is solely responsible for the content of this announcement.
GOD55 Sports
GOD55 Sports is a leading digital sports media platform built to connect fans across Southeast Asia with the global world of sports. We deliver the latest news, in-depth analysis, and exclusive coverage — bringing fans closer to the games, stories, and athletes they love.
From football, motorsports, badminton, and tennis to the fast-growing sport of pickleball, GOD55 Sports blends real-time updates with expert insights to create a complete, engaging sports experience.
The Panty That Earned Its Place in Every Drawer
In an industry where trends come and go, a decade of consistent customer trust says something. XIXILI’s seamless panties have built a loyal following through one simple promise: comfort that just works. The design eliminates visible panty lines, sits smoothly under any outfit, and feels light enough to wear all day without a second thought.
“These are the panties our customers reach for every day,” says Grace Tan, Senior Marketing Executive at XIXILI. “Once they find a style that works, they tend to stay with it. We often hear from women who have been buying the same design for years.”
The seamless construction removes irritating seams and edges, while the boyleg cut offers fuller coverage that stays comfortably in place. It is the kind of understated comfort that fits quietly into daily life.
Designed for Every Body, Loved by Everyone
Among XIXILI’s top favourite panties are the Full Coverage Mid Rise Knitted Boyleg Panty and Full Coverage High-Waist Knitted Boyleg Panty, two basic styles that have become wardrobe staples.
The Mid Rise option offers moderate coverage with a relaxed fit, ideal for all-day comfort. The High Waist option sits higher on the waist with gentle tummy smoothing, a go-to for wearing under fitted dresses and trousers.
The Lightweight Seamless Microfiber Panty is the star of the range, a bestseller for ten consecutive years. It sits flat against the body for an invisible, second-skin finish under even the tightest clothing. Now available in fresh new colours, this enduring staple continues to deliver the reliability women have come to trust.
Comfort That Starts from Within
Good underwear is the foundation of every outfit. It’s the little detail that helps women move through their day with ease, whether heading to work, running errands, or enjoying time with loved ones.
With the Chinese New Year around the corner, refreshing the essentials feels timely. XIXILI’s latest seamless panties colours offer a simple way to start fresh from the inside out, while staying with a style that has earned its place over the past ten years.
All styles are available online and at XIXILI boutiques nationwide. To explore the whole collection, visit www.xixili-intimates.com.
https://www.xixili-intimates.com/my/
https://www.facebook.com/XIXILI.OfficialFanPage/
https://www.instagram.com/xixili_intima/
https://www.tiktok.com/@xixili_intima?lang=en
https://www.youtube.com/user/xixilipage
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About XIXILI
A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.
XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.
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Bad Bunny Wears Desert Diamond to Perform at Super Bowl LX On February 8, 2026, In Santa Clara, California
Hashtag: #ADiamondisForever #NaturalDiamonds #diamonds #SuperBowlLX #BadBunny
https://www.debeersgroup.com/
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https://www.facebook.com/DeBeersGroupOfCompanies
https://www.instagram.com/debeersgroup/
The issuer is solely responsible for the content of this announcement.
About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American PLC group. For further information, visit www.debeersgroup.com.
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