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ONYX Hospitality Group Partners with SENA HHP to Launch Shama Sukhumvit 101, Expanding Its Serviced Apartment Portfolio in Thailand

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BANGKOK, THAILAND – Media OutReach Newswire – 27 October 2025 – The debut of Shama Sukhumvit 101 highlights ONYX Hospitality Group’s proven expertise in management and service excellence, underscoring its commitment to expanding its footprint in Thailand’s serviced apartment sector.

November 2025: ONYX Hospitality Group, a leading regional player in Southeast Asian hospitality, has entered into a strategic partnership with SENA HHP Co., Ltd. to launch Shama Sukhumvit 101. The property is a premium serviced apartment under the Shama brand of stylish residences in prime locations, situated in one of Bangkok’s most vibrant and well-connected districts. It is scheduled to open on 1st December 2025.

Strategically positioned amid mixed-use developments, offices, retail, and dining destinations, Shama Sukhumvit 101 is designed to offer long-stay guests a premium living experience that combines comfort, convenience, and warmth. The 86-unit property features contemporary interiors with spacious layouts ranging from 40 to over 60 square metres, complemented by premium amenities including a fitness centre, swimming pool, first aid room, EV charging stations, and automated parking. The project transforms Piti Sukhumvit 101, one of SENA’s upscale condominiums, into a sophisticated serviced apartment managed under ONYX’s internationally recognised Shama brand.

Ideally located in one of Bangkok’s most dynamic business and lifestyle districts, the property is just a short walk from Punnawithi and Bangchak BTS stations. Nearby landmarks include True Digital Park, Southeast Asia’s largest tech and startup campus; M Tower, headquarters of Bangchak Corporation; and BHIRAJ TOWER at BITEC, a premier office complex directly connected to the Bangkok International Trade and Exhibition Centre (BITEC).

The area also provides convenient access to leading international schools such as Anglo Singapore International School and Wells International School, as well as major industrial and logistics hubs including Bang Phli Industrial Estate, WHA Mega Logistics Center, and Frasers Property Logistics Park—making it an ideal choice for business professionals and families alike.

Adding to its appeal, Shama Sukhumvit 101 features the Shama Social Club, the brand’s signature lifestyle programme that curates engaging activities to help residents connect with one another and the surrounding community. By combining the unique lifestyle of each Shama location with attentive, heartfelt service, the brand fosters a strong sense of belonging—an essential part of the Shama experience. Whether staying short-term or long-term, residents can expect a high-quality living environment that feels both personal and connected.

Mr. Yuthachai Charanachitta, CEO of ONYX Hospitality Group, commented that the partnership marks a meaningful step in the company’s continued expansion into Thailand’s serviced apartment market. He emphasised the growing demand for long-stay accommodation in Bangkok, particularly in high-potential areas like Sukhumvit, which continues to attract both Thai and international residents.

“We see Sukhumvit 101 as a high-potential location,” he said. “It offers convenient access to the city centre via public transportation and is surrounded by business districts, office buildings, educational institutions, and regional logistics centers. These factors contribute to strong residential demand, especially among business travelers and expatriate families, making it a suitable location for serviced apartment development.”

Shama Sukhumvit 101 not only reflects ONYX Hospitality Group’s continued growth in the Thai market, but also reinforces the Shama brand’s commitment to delivering stylish, contemporary serviced apartment experiences in prime urban locations. The brand aims to offer more than just a place to stay—it provides a comfortable, home-like environment that aligns with the lifestyle needs of today’s residents.

As part of this collaboration, ONYX Hospitality Group has been entrusted by SENA HHP Co., Ltd. to oversee the full scope of project management.

This includes enhancing service quality and resident experience, as well as implementing marketing, sales, and operational systems that align with ONYX’s international standards. ONYX will also manage human resources, staff training, revenue systems, and technology integration to ensure that Shama Sukhumvit 101 delivers a premium serviced apartment experience that truly meets the expectations of its target market,” said Mr. Yuthachai Charanachitta, CEO of ONYX Hospitality Group.

Asst. Prof. Dr. Kessara Thanyalakpark, Managing Director of SENA Development Public Company Limited, stated: “This collaboration between SENA HHP and ONYX Hospitality Group stems from a shared vision to elevate Shama Sukhumvit 101 to international standards of management and service. With ONYX’s established reputation and expertise in operating hotels, resorts, and serviced apartments throughout Southeast Asia, we are confident that this property will resonate with Thai and international residents, business professionals, and families seeking a second home in Bangkok.”

SENA Development, recognised as a Sustainable Living Leader, continues to advance its SENA Low Carbon initiative — part of its mission to create projects that actively reduce carbon emissions while enhancing residents’ quality of life. The partnership reflects SENA’s long-term commitment as a Lifelong Trusted Partner, focusing not only on housing development but also on creating sustainable value for people, communities, and the environment.

Managed by ONYX Hospitality Group, Shama Sukhumvit 101 offers a comprehensive range of services designed for modern urban living.

Perfectly suited for business executives, expatriate families, long-stay travellers, and MICE guests, the property delivers premium residential experiences in the heart of Bangkok.

Partnering with SENA HHP Co., Ltd. positions ONYX Hospitality Group for accelerated and sustainable expansion in Thailand’s serviced apartment sector. It also supports the company’s long-term vision of becoming Southeast Asia’s leading mid-sized hospitality management firm, with a strong presence in key regional markets.

Hashtag: #ONYX

The issuer is solely responsible for the content of this announcement.

About ONYX Hospitality Group:

ONYX Hospitality Group, a reputable force in Southeast Asia’s hospitality industry, operates a collection of comprehensive yet complementary brands – Amari, OZO, Shama and Oriental Residence – catering to the distinctive needs of discerning business and leisure travellers in Southeast Asia where their expertise lies. In addition to its brand portfolio, ONYX Hospitality Group also operates additional hospitality services across spa and food and beverage. With over five decades of management experience, the company extends its innovative solutions throughout the region, upholding internationally recognised standards and ensuring optimal operational manoeuvrability. By fostering enduring relationships with like-minded business partners, ONYX Hospitality Group delivers unparalleled experiences in a dynamic and competitive market, meeting the ever-evolving demands of travellers.

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Banyan Group Residences Brings Latest Phuket Property Launches to Singapore

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Three new Laguna Phuket developments – spanning lakeside living, golf-front design and Angsana-branded luxury – to be showcased at Fairmont Singapore on 23–24 May

SINGAPORE – Media OutReach Newswire – 14 May 2026 – Banyan Group Residences is bringing three of its most anticipated new residential launches to Singapore this month, with a two-day sales exhibition taking place at Fairmont Singapore, Orchard Room (4F) on Saturday 23 and Sunday 24 May 2026, from 11:00 am to 6:00 pm. The event offers Singapore buyers a rare opportunity to explore and invest in some of Phuket’s most compelling new addresses, with dedicated sales teams on hand for private consultations.

Angsana Golf Residences Topaz

The exhibitions follow a year of record residential sales for Banyan Group Residences, as growing numbers of global investors look to Phuket as a safe haven for capital – drawn by the island’s political stability, strong rental yields, year-round lifestyle appeal, and the relative value it continues to offer against comparable markets. Demand has been particularly robust from buyers across Asia, the Middle East, and Europe, with Singapore consistently ranking among the Group’s top source markets worldwide.

The three projects on show represent some of the most exciting new additions to Laguna Phuket – Asia’s premier integrated resort destination – and span a range of living concepts, price points, and design inspirations, united by the hallmark quality and hospitality expertise of Banyan Group Residences, Asia’s leading branded residential developer by volume.

“Singapore has long been one of our most important buyer markets, and we’re delighted to be returning with what we believe is our strongest line-up yet,” said Stuart Reading, Managing Director of Banyan Group Residences. “Whether you’re looking for a holiday retreat, a permanent base in a world-class resort community, or a smart long-term investment, this exhibition offers something genuinely compelling. High-quality property in a prime location at Laguna Phuket still represents outstanding value compared to equivalent homes in Singapore or other major cities.”

Bellaguna Lake Residences

Brand new blocks of Bellaguna Lake Residences will be revealed for the first time at the exhibition. Set beside a shimmering lake within Laguna Phuket – steps from Bang Tao Beach – the development takes its design cues from the sleek lines of a contemporary luxury yacht. Five elegantly elongated buildings feature dark wave-like façades and warm, light-filled interiors, with generous private terraces overlooking the lagoon. Residences include one- to three-bedroom condominiums and two- to three-bedroom penthouses with private rooftop pools, as well as a brand new category of two-bedroom residences with private pool.

Bellaguna is Banyan Group Residences’ newest residential brand, conceived specifically for premium year-round living outside of hotel inventory – yet fully supported by the Group’s renowned hospitality management standards.

Bellaguna Golf Residences

Set on land that once formed part of Phuket’s historic tin-mining landscape, Bellaguna Golf Residences draws its design identity from that heritage – soft horizontal lines and sculpted contours reinterpreted through a contemporary tropical lens. Low-rise buildings unfold amid lush gardens and a signature free-form pool, overlooking the fairways of the championship Laguna Golf Phuket course. A brand new block has also just been released for this project, which features a compact one-bedroom configuration, alongside one- to three-bedroom condominiums and two- to three-bedroom penthouses with private pools and sunset golf views.

Angsana Golf Residences Topaz

Inspired by the clarity and elegance of the topaz gemstone, Angsana Golf Residences Topaz comprises three gracefully curved low-rise buildings set within Laguna Phuket, with Sino-Portuguese design accents that subtly reference Phuket’s cultural heritage. The development offers two- and three-bedroom residences and exclusive penthouses with private rooftop pools, all enjoying panoramic views of the golf course, mountains, and the Andaman Sea. A signature rooftop ring-shaped pool completes the picture.

Show units are now available for all three projects at the Laguna Property Sales Gallery.

Banyan Living

Banyan Group has recently launched Banyan Living, a residential rental and marketing platform created to support owners of branded residences across the Group’s portfolio, while offering guests a professionally managed alternative to traditional home‑sharing platforms.

Developed as a structured, hospitality-led rental ecosystem, Banyan Living enables private owners to generate income from their residences, while providing guests who rent the properties assurance of the design integrity and professional service standards associated with Banyan Group.

Why Phuket, Why Now

Phuket continues to attract growing international interest as both a lifestyle destination and an investment market. Within Laguna Phuket, nationals of some 70 countries have chosen to make the resort community their home, drawn by year-round tropical living, world-class amenities, international schools, medical facilities, and a level of quality and security that is difficult to match elsewhere in the region.

Banyan Group Residences anticipates launching up to USD 1 billion in new luxury residential projects in Phuket over the next two to three years, reflecting the Group’s confidence in the market and the enduring strength of demand from international buyers.

Prospective buyers are welcome to visit the exhibition at Fairmont Singapore, Orchard Room (4F), on Saturday 23 and Sunday 24 May 2026, between 11:00 am and 6:00 pm. Private appointments can be arranged in advance by contacting the team directly.
Hashtag: #BanyanGroup #BanyanGroupResidences #LagunaPhuket

The issuer is solely responsible for the content of this announcement.

About Banyan Group

Banyan Group (“Banyan Tree Holdings Limited” or the “Group” – SGX: B58) is an independent, global hospitality company with purpose. The Group prides itself on its pioneering spirit, design-led experiences and commitment to responsible stewardship. Its extensive portfolio spans more than 100 properties, over 140 spas and galleries, and 20-plus branded residences in over 20 countries. Comprising 12 global brands, including the flagship Banyan Tree, each distinct yet united under the experiential membership programme with Banyan. The founding ethos of “Embracing the Environment, Empowering People” is embodied through the Banyan Global Foundation and Banyan Management Academy. Banyan Group is committed to remaining the leading advocate of sustainable travel, with a focus on regenerative tourism and innovative programmes that elevate the guest experience.

About Laguna Phuket

Laguna Phuket is Asia’s premier integrated resort destination, set against the stunning backdrop of the Andaman Sea. Spanning over 1,000 acres, the resort features six luxury hotels, an award-winning 18-hole golf course, fine dining, luxury spas, and branded residences. Guests benefit from complimentary shuttle services, a cashless payment system, and access to world-class recreational and wellness facilities.

About Banyan Group Residences

Banyan Group Residences is the property development arm of leading hospitality pioneer Banyan Group, listed on the stock exchange of Singapore. With over 35 years of development experience and an impressive portfolio of residential brands to suit different lifestyles and budgets, it is Thailand’s leading lifestyle property developer with a strong and increasingly international pipeline of projects. The Group’s main residential brands include the flagship luxury Banyan Tree Residences, Angsana Residences, Dhawa Residences, Garrya Residences, Laguna Residences, Cassia Residences, Skypark, Laguna Lakelands, and Bellaguna.

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CPF NH Foods Advances to Production Phase, Launches ‘CP Nippon’ Brand in Premium Processed Pork Partnership

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BANGKOK, THAILAND – Media OutReach Newswire – 14 May 2026 – Charoen Pokphand Foods Public Company Limited (CPF) and NH Foods Ltd. today announced that their joint venture, CPF NH Foods Co., Ltd., has officially commenced production at its modern manufacturing facility in Chachoengsao, Thailand, alongside the launch of a new premium brand, CP Nippon.

The start of operations follows the successful establishment of the joint venture in late 2025, combining CPF’s fully integrated supply chain and regional distribution network with NH Foods’ advanced food processing technologies and product development expertise. The facility now serves as the production hub for a new generation of high-quality processed meat products, targeting both domestic and export markets including Japan, Hong Kong, Singapore, and other key Asian destinations.

Prasit Boondoungprasert, Chief Executive Officer of CPF, said “Starting production and introducing CP Nippon brand mark an important milestone in our partnership with NH Foods. This collaboration enables us to move beyond primary production to premium processed products, creating greater value for Thailand’s pork industry while strengthening its position as a key exporter across Asia.”

The manufacturing facility integrates advanced production systems and stringent quality assurance processes aligned with international standards, reinforcing both companies’ commitment to food safety, traceability, and sustainability. By leveraging CPF’s high-quality raw material sourcing and NH Foods’ precision manufacturing know-how, the joint venture aims to set new benchmarks in processed meat production.

Fumio Maeda, President and Chief Executive Officer of NH Foods, added “The commencement of production represents a key milestone in our collaboration with CPF. By combining our strengths in technology and product innovation with CPF’s operational excellence, we are bringing together the rich culinary traditions of Japan and Thailand to deliver refined, high-quality food experiences to consumers across Asia.”

The product range under CP Nippon brand reflects NH Foods’ Japanese culinary expertise—rooted in the craftsmanship of ryōrinin—combined with CPF’s strength in high-quality sourcing and production.

Beyond product innovation, CPF NH Foods is committed to sustainable manufacturing practices, including efficient resource utilization and environmentally responsible operations, in line with CPF’s “Kitchen of the World” vision and both companies’ long-term sustainability goals.

Hashtag: #AsianFoodInnovation #CPFNHFoods #CPFNippon #KitchenOfTheWorld #FoodInnovation #CPF

The issuer is solely responsible for the content of this announcement.

About Charoen Pokphand Foods Plc (CPF)

Charoen Pokphand Foods Plc (CPF) is a leading global agro-industrial and food company, operating in 17 countries and exporting to more than 50 markets worldwide. Guided by its “Kitchen of the World” vision, CPF focuses on delivering safe, high-quality, and nutritious food through a vertically integrated business model. The company integrates technology and innovation across its operations while advancing sustainability and working toward a low-carbon, resilient food system that supports global food security.

About NH Foods
NH Foods Ltd., operates in the food industry with a focus on meat products and related processed foods. The group conducts its business globally, and targets both domestic and international markets for its diversified protein and food solutions portfolio.

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Student Life and Campus Communities Are Becoming a Key Deciding Factor in Higher Education

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SINGAPORE- Media OutReach Newswire – 14 May 2026 – Beyond academic rankings and programme offerings, students today are placing increasing emphasis on campus life, wellbeing support, and a sense of belonging when choosing where to pursue higher education.

This shift reflects a broader trend across the sector, where institutions are being evaluated not only on academic outcomes, but also on their ability to provide holistic student experiences that support mental wellbeing, social integration, and career readiness.

At the Singapore Institute of Management (SIM), student engagement has become a central pillar of the learning experience, with a wide network of student led clubs and communities designed to support both personal and professional development.

A Growing Priority: Belonging and Wellbeing

Industry observations indicate that students, particularly those transitioning from secondary education or arriving from overseas, often face challenges such as social isolation, cultural adjustment, and limited peer support networks. Research also highlights that being away from familiar support systems and adapting to a new cultural and academic environment can be an isolating process, contributing to increased stress, anxiety, and reduced perceived social support

To address this, SIM has developed a structured student life ecosystem supported by its Student Development initiatives and programmes such as Project1095, which emphasises learning beyond the classroom and holistic growth. With close to 80 student clubs and co-curricular activities available, students are provided with multiple avenues to build connections and integrate into campus life.

From Co-Curricular Activities to Career Readiness

Student clubs are increasingly seen as more than recreational clubs, playing a meaningful role in preparing students for the workforce. Participation in such communities enables students to develop transferable skills aligned with employer expectations, including leadership, collaboration, and communication.

At SIM, student led initiatives span a broad spectrum, from arts and cultural groups that foster creativity and teamwork through performances and events, to sports and wellness communities that promote physical resilience and discipline. Leadership platforms such as student councils provide opportunities for students to organise initiatives and represent the student body, while international student communities support cultural integration and inclusivity.

In addition, special interest and professional clubs offer exposure to industry trends and peer led learning. Collectively, these platforms provide practical experiences that complement academic programmes and contribute to graduates’ overall employability.

Reflecting a Broader Shift in Higher Education

The increasing importance placed on student life reflects a wider evolution in higher education, where institutions are expected to support both academic achievement and personal development.

By investing in student communities and engagement, institutions like SIM are responding to this shift, providing environments where students can not only gain qualifications, but also build networks, resilience, and a strong sense of identity.

As prospective students weigh their options, the availability of vibrant campus communities and support systems is likely to remain a key differentiator in the higher education landscape.

Reference:

  1. The experience of loneliness among international students participating in the BBC Loneliness Experiment: Thematic analysis of qualitative survey data – https://www.sciencedirect.com/science/article/pii/S2666518223000189?
  2. Mental health concerns and needs of international students in higher education settings: A scoping review protocol – https://pmc.ncbi.nlm.nih.gov/articles/PMC12334020/
  3. SIM CCA – https://www.sim.edu.sg/degrees-diplomas/life-at-sim/co-curricular-activities
  4. SIM Project 1095 – https://project1095.simge.edu.sg/

Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills

The issuer is solely responsible for the content of this announcement.

About SIM Global Education

SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 17,000 full- and part-time students and adult learners, of which approximately 41% are international students hailing from over 50 countries.

SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.

For more information on SIM Global Education, visit

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