Media OutReach
Osome Reports Over 25% Revenue Growth, Driven by Product and Operational Progress, Sets 2025 Roadmap for Sustainable Growth
- Osome’s NPS has nearly tripled q-o-q, reflecting significant improvements in customer satisfaction and loyalty.
- CAC improved by 35% in the past six months through optimized spending and effective utilization of attribution channels, driving growth in both demand generation and lead generation.
- Osome strengthens its leadership team with the appointment of William Chong, as CFO, to drive financial strategy and performance.
- Looking ahead to 2025, Osome is expanding its team with key roles in engineering, sales, product, partnerships, and R&D across Asia.
- The company will deepen collaborations with leading global fintech partners such as Airwallex to drive brand marketing and product innovation in 2025.
- By Q1, Osome will be launching a feature to simplify bank account opening for incorporation customers, in collaboration with partners such as Aspire.
- Osome will strengthen its presence in Singapore and Hong Kong, with tailored solutions and support for startup entrepreneurs, SMEs, and consultancies.
SINGAPORE – Media OutReach Newswire – 19 December 2024 – Osome, the all-in-one fintech platform for business and financial management, today announced strong 25% revenue growth y-o-y and significant progress in operational efficiency, customer service, and bottom-line performance. The company also unveiled ambitious 2025 growth plans, focusing on product innovation, market expansion, and a clear path to profitability.
2024 operational efficiencies drive 2025 growth, deeper market penetration and customer focus
Osome has achieved over 25% y-o-y revenue growth and a 60% improvement in annualized EBITDA, reflecting efficiency gains and strong business momentum. The company has also made further progress toward profitability, reducing customer acquisition costs (CAC) by 35% through optimized spending and effective use of attribution channels, driving growth in both demand and lead generation.
“Osome is poised for significant growth in 2025. We’ve made meaningful strides in simplifying company incorporation and accounting, focusing on product innovation, operational efficiency, and improving the customer experience. While we’ve faced challenges, we are committed to evolving and improving, and delivering value to our customers. The numbers show we’re on the right path. In 2025, we will invest further in R&D, strengthen our presence in Singapore and Hong Kong, and drive long-term value through marketing and strategic partnerships,” said Victor Lysenko, CEO and Founder of Osome.
Notably, Osome’s Net Promoter Score (NPS) nearly tripled q-o-q, reflecting significant improvements in customer satisfaction and loyalty.
In 2025, Osome will strengthen its presence in Singapore and Hong Kong, with tailored solutions and support for startup entrepreneurs, SMEs, and consultancies. The company also plans to further invest in Chinese-language features and dedicated customer support, ensuring seamless access for Chinese-speaking entrepreneurs and SMEs and supporting their business expansion overseas. This initiative underscores Osome’s commitment to inclusivity and providing localized solutions that meet the diverse needs of its global customer base.
To support this vision, Osome has strengthened its leadership team with the appointment of seasoned industry veteran William Chong as CFO, effective November 2024. William will oversee financial strategy, drive performance, and identify growth opportunities. Prior to Osome, he served as Financial Director at Glints.
Product updates and 2025 roadmap: simplifying business and finance management
In 2024, Osome introduced two key features to simplify business setup and to strengthen the customer experience.
- Streamlined incorporation: Reduced setup time to as little as one day with a transparent, step-by-step process for signing, KYC, and status checking on the Osome platform, with optional expert support.
- Enhanced mobile app: Improved navigation, intuitive features, and a clearer document upload process. Customers can track bookkeeping, filing events, and upcoming deadlines, with in-app chat support for added accessibility.
Looking ahead to 2025, Osome will continue investing in research and development to further enhance its products and user experience. By Q1, Osome will be launching a feature to simplify bank account opening for incorporation customers, in collaboration with partners like Aspire, the all-in-one finance platform for modern business. This will provide seamless access to local and global multicurrency accounts, saving time and reducing complexity for entrepreneurs, especially those incorporating businesses remotely.
Osome remain focused on enabling customers to complete their business and finance workflows, with intuitive tools and seamless automation, and access to dedicated experts. These experts will continue to provide end-to-end support for compliance, onboarding, and post-incorporation services, including tax advice, accounting, and bookkeeping.
Double down on brand marketing and partnerships in 2025
In 2025, Osome will strengthen its brand marketing and strategic partnerships to expand reach and impact. The company will deepen collaborations with leading global fintech partners such as Airwallex to drive brand marketing and product innovation in 2025. Osome will also partner with influencers and affiliate networks to drive brand awareness and customer acquisition. These partnerships will simplify financial services access, particularly for customers seeking efficient bank account setup and scalable financial solutions.
2025: Sustainable growth and team expansion across Asia
From 2022 to 2023, Singapore has seen steady growth in company incorporations, with around 40,000 to 50,000 new company registrations annually, driven by the expansion of the tech, fintech, and digital economy sectors, supported by increasing foreign company registrations and the rise of digital and innovative industries.
Looking to 2025, Osome will expand its team across engineering, sales, product, partnerships, and R&D across Asia to support its next phase of sustainable growth. By driving operational efficiencies, launching innovative product features, enhancing customer experience, and forming strategic partnerships, Osome aims to accelerate sustainable growth across key markets. This approach will deliver seamless, scalable solutions that empower entrepreneurs and SMEs to achieve long-term success.
To date, Osome has supported over 30,000 companies and processed more than 1 million bookkeeping transactions with over $5.6 billion in value. In May 2024, Osome announced it had raised $17M in Series B extension, reinforcing its commitment to driving sustainable growth and innovation.
Hashtag: #osome #business #technology #fintech #SME #startup
http://www.osome.com
www.osome.com.
Strategic Selection: A Global Education Hub
For students planning to study abroad, choosing a university often means balancing academic reputation with a curriculum that aligns with current industry needs and global trends. Hong Kong’s blend of Eastern and Western cultures, strong academic institutions, and global career pathways makes it a natural draw. Through CUHK’s Scholarship Nomination Programme for Vietnamese students, Dat identified a programme that stood apart. “CUHK quickly became my top and only choice because of its strong reputation, supportive community, and the unique major I was passionate about,” he shared.
Bridging Technical Rigour and Holistic Education
Since joining the Faculty of Engineering, Dat’s academic experience reflects a broader transformation in engineering education. The SEEM curriculum continuously challenges students to think critically and solve complex operational problems. Its unique blend of engineering principles and economic theory equips students to tackle real-world business challenges. Dat has especially valued courses that combine quantitative problem-solving with practical business applications.
Beyond his major, CUHK’s University General Education courses has allowed Dat to explore interdisciplinary fields beyond engineering, reinforcing a holistic perspective that is increasingly valued by global employers.
A Vibrant Campus Environment and Cross-Cultural Connection
Outside the lecture hall, Dat has built a rich university life. He participates in cultural exchange workshops, joins language exchanges with international students, volunteers at campus events, and explores Hong Kong through hiking trips.
One memory stands out in particular: celebrating the Mid-Autumn Festival on campus with close Vietnamese friends. “Sharing these special cultural moments made me feel truly at home and gave me more confidence adapting to university life,” he noted. For Dat, CUHK is defined by the balance of academic rigour and inspiring community.
CUHK’s Systems Engineering and Engineering Management Programme
The SEEM programme prepares graduates to manage complex, data-driven systems across modern industries by integrating engineering technology with management. Key highlights include:
- Specialised Streams: Offers focused specialisation streams in Business Information Systems and Decision Analytics.
- Analytical Toolkit: Trains students in advanced mathematical tools including optimisation, stochastic modelling, and computer simulation.
- Technology at the Core: Infuses core engineering studies with cutting-edge expertise in machine learning, big data analytics, and artificial intelligence.
- Global Career Paths: Equips competitive graduates for prominent positions in asset management, information technology consulting, and e-commerce supply chain management.
For more information about CUHK’s undergraduate programmes, visit https://admission.cuhk.edu.hk/.
Hashtag: #CUHK
The issuer is solely responsible for the content of this announcement.
Media OutReach
#legend Celebrates 10+ Years with Major Digital Milestone as Chairman Bruce Rockowitz Highlights Next Growth Chapter
Founded in Hong Kong, #legend has developed into a recognized destination for readers seeking curated coverage at the intersection of luxury, culture, and contemporary lifestyle. The platform’s editorial scope spans fashion, watch and jewellery, beauty, music, art and design, dining, travel, tech, motors, and wellness, with a focus on the people and ideas shaping modern culture.
“The new readership milestone signals more than audience growth. It marks a broader phase of momentum for the brand as #legend increases editorial investment across its core Culture, Watch and Jewellery, Fashion, Beauty, and Lifestyle verticals while continuing to deepen relationships with luxury advertisers and collaborators,” said Bruce Rockowitz, Chairman of #legend. The print and digital publication currently works with 150+ brand partners, reflecting sustained market confidence in its editorial positioning and audience relevance.
Over the past 10+ years, #legend has published more than 100 cover stories featuring influential figures and culturally significant voices. That editorial body of work has helped define the brand’s identity in Hong Kong’s media space, where readers increasingly seek quality over volume and distinct perspective over generic content. As print and digital media becomes more fragmented, #legend’s growth points to continued demand for trusted storytelling with a clear cultural lens.
“Reaching more than 500,000 monthly readers on our digital platforms is an important moment for us, especially as we look back on over a decade of building #legend,” said Steve Rockowitz, CEO & Publisher of #legend. “It reflects the strength of our editorial direction, the loyalty of our audience, and the value of creating stories that connect culture with lifestyle in a way that feels relevant to Hong Kong and the region.”
As part of its next stage of development, #legend is placing greater emphasis on the categories that have shaped its readership base and brand identity. That includes continued focus on premium storytelling in culture, watch and jewellery, fashion, beauty, and lifestyle, along with expanded collaboration across its creative and commercial network. The company said these priorities are intended to strengthen both audience engagement and long-term partnership value.
The milestone also highlights the publication’s role in a changing luxury media environment, where advertisers are increasingly selective about context, audience alignment, and editorial quality. By combining scale with a distinct local voice and premium subject matter, #legend continues to position itself as a strong print and digital platform for both readers and brand partners in Hong Kong.
Bruce Rockowitz and the business of media growth
Bruce Rockowitz has recently spoken about the practical role of innovation and technology in building stronger businesses across media and other consumer-facing sectors. In reported commentary, he has emphasized the value of tools that improve personalization, audience engagement, operational efficiency, and subscription retention, while maintaining that creativity, judgment, and human connection remain central to brand building. That perspective aligns with broader industry shifts as digital publishers look for sustainable ways to grow audience loyalty and commercial relevance.
With its latest audience milestone, #legend is entering its next chapter from a position of measurable traction. The company’s 10+ year track record, 500K+ monthly readership, 100+ cover stories, and 150+ brand partners together reflect a publication that is not only established, but still building.
Hashtag: #legend
The issuer is solely responsible for the content of this announcement.
About #legend
#legend is Hong Kong’s premier digital destination for fashion, beauty, culture, and the extraordinary lives of the city’s most influential figures. Founded in Hong Kong, #legend has grown from a local publication into an influential voice in Asian luxury lifestyle media. The platform covers Culture, Watches & Jewellery, Fashion, Travel, Wellness, Design, Beauty, and related verticals, through print, digital, social media, and event experiences, with a mission to celebrate creativity, innovation, and the pursuit of excellence, connects influential audiences with the people, brands, and ideas shaping the future of luxury living.
For more information, visit: https://hashtaglegend.com/about
Media OutReach
5.096 Million Units Exported in Six Months: Beyond the Headline Figure, China is Reshaping Global Automotive Rules
The Chery Fulwin T7 (marketed overseas as the LEPAS L6) serves as a flagship model representing this transformation. Designed as a “born-global” vehicle, it adopts a reverse roll-out strategy—debuting in international markets prior to initiating domestic pre-sales.
Industry observers note that the significance of Chinese automakers participating in the formulation of global standards far outweighs mere export volume. Traditional automotive powerhouses are now poised to face increasingly formidable competitors.
The issuer is solely responsible for the content of this announcement.
