Media OutReach
Outback Steakhouse Presents Lucky Christmas Wishes: “Prime” Holiday Dinner Set For Two Pax at HK$728 comes with a HK$200 cash coupon; 25 Anniversary “A Journey of Flavors Lucky Draw” Gives Away Prizes with a Total Value of HK$1.5 Million
The total value of the prizes is more than HK$1.5 million. Prizes include: Travel coupon valued at HK$30,000 (1 set), Airwheel SE3S Smart Luggage Deluxe Version (5 sets), VERAGE20076 Aluminium Frame Leather Luggage (10 sets), GoPro HERO13 Black Action Camera (15 sets), SONY WH-1000XM5 Headphones (20 sets), DJI Mini 4K Drone (30 sets) and other travel-related prizes to echo the theme of the celebration: “A Journey of Flavor, A Sharing of Taste”. Prizes also include Outback dining vouchers and delicacies. We wish everyone to have “A Journey of Flavors”!
Promotional video:https://youtu.be/nCdlC7gufVM
As Outback celebrates its 25th anniversary this year and with the Christmas season just around the corner, we’re celebrating this unique time of the year and paying tribute to the good times with the “Prime” festive feast! From December 20, 2024 to January 1, 2025, Outback is offering a “Prime” festive set for two at HK$728 available after 6pm every day. The set includes Soup of the Day (2 cups), a Deep Fried Seafood Platter, Grilled Slow Roasted Thick Cut USDA Prime Rib, Canadian Lobster Spaghetti With Creamy Tomato Sauce, and two HK$100 Outback cash coupons. Customers also have the opportunity to receive a beautifully designed Christmas card to express gratitude and love to their family and friends in a festive tradition, while stocks last. The “Prime” Festive Menu has a limited quantity daily. Please make reservations in advance. Customers who order the “Prime” festive set can enjoy special discounts for the following dishes:
- Grilled Single Lobster Tail (HK$128, original price: HK$208)
- Grilled Jumbo Scallops with Bacon, 3 pcs (HK$68, original price: HK$98)
- Grilled Shrimp, 8 pcs (HK$48, original price: HK$72)
- Signature House Salad or Caesar Salad (HK$38, original price: HK$62)
- Chocolate Thunder From Down Under (HK$68, original price: HK$88)
- Macaron with Chocolate Heart & Vanilla Ice Cream (HK$48, original price: HK$68)
- Berry Merry Delight (HK$40, original price: HK$68)
- Snow Christmas Bliss (HK$40, original price: HK$68)
- 40% off on regular price drinks by the glass
Promotional video:https://youtu.be/KnGYyebSLWw?si=6y61_tnhYC2EGAB6
What’s More? Outback Christmas Catering Service lets you have fun with your friends and family! Set menus for 5 to 6 people and 10 to 12 people are available, and both include a selection of 13 dishes, ranging from appetizers and salads to main courses and desserts. The original price for the two sets ordered at Outback branches are HK$1,900 and HK$3,500 respectively. Enjoy the special discounts at various platforms as below. Place the order now and “Take Outback Home”! Menu: https://portaly.cc/outbacksteakhousehk/pages/partyset
Place orders at Outback branches:
- VIP Members: 10% off
- Prestige Members: 15% off
Place order via other platform (not applicable for “A Journey of Flavor Luck Draw”)
- OpenRice (Pickup), from 4 Dec 2024 to 18 Dec 2024: 12% off
- OpenRice (Pickup), from 19 Dec 2024 to 1 Jan 2025: 10% off
- Deliveroo (Delivery), from 1 Dec 2024 to 31 Dec 2024: 12% off
Bonus offer for Prestige Membership extends until December 20!
Join or renew the Prestige Membership on or before December 20, you will receive five bonus coupons in addition to the original membership privileges. The bonus coupons include a free Aussie Cheese Fries with Bacon, a free Chocolate Thunder From Down Under, 50% off for beverage, 25% off for USDA Tomahawk Steak and 25% off for catering service.
Promotional video: https://youtu.be/ltImzIcgAWo?si=SBGINLTkHxeXqBgr
Download high resolution photos: https://drive.google.com/drive/folders/1hIOzPXSakw03QmIBs101OHNJ5Yh-b9b1?usp=sharing
* Trade Promotion Competition Licence No: 59485. Terms and conditions apply. Please refer the details at Outback mobile app or website.
Hashtag: #OutbackSteakhouse
The issuer is solely responsible for the content of this announcement.
Media OutReach
Engineering His Future: Vietnamese Scholar Vo Xuan Dat Makes His Mark at CUHK
Strategic Selection: A Global Education Hub
For students planning to study abroad, choosing a university often means balancing academic reputation with a curriculum that aligns with current industry needs and global trends. Hong Kong’s blend of Eastern and Western cultures, strong academic institutions, and global career pathways makes it a natural draw. Through CUHK’s Scholarship Nomination Programme for Vietnamese students, Dat identified a programme that stood apart. “CUHK quickly became my top and only choice because of its strong reputation, supportive community, and the unique major I was passionate about,” he shared.
Bridging Technical Rigour and Holistic Education
Since joining the Faculty of Engineering, Dat’s academic experience reflects a broader transformation in engineering education. The SEEM curriculum continuously challenges students to think critically and solve complex operational problems. Its unique blend of engineering principles and economic theory equips students to tackle real-world business challenges. Dat has especially valued courses that combine quantitative problem-solving with practical business applications.
Beyond his major, CUHK’s University General Education courses has allowed Dat to explore interdisciplinary fields beyond engineering, reinforcing a holistic perspective that is increasingly valued by global employers.
A Vibrant Campus Environment and Cross-Cultural Connection
Outside the lecture hall, Dat has built a rich university life. He participates in cultural exchange workshops, joins language exchanges with international students, volunteers at campus events, and explores Hong Kong through hiking trips.
One memory stands out in particular: celebrating the Mid-Autumn Festival on campus with close Vietnamese friends. “Sharing these special cultural moments made me feel truly at home and gave me more confidence adapting to university life,” he noted. For Dat, CUHK is defined by the balance of academic rigour and inspiring community.
CUHK’s Systems Engineering and Engineering Management Programme
The SEEM programme prepares graduates to manage complex, data-driven systems across modern industries by integrating engineering technology with management. Key highlights include:
- Specialised Streams: Offers focused specialisation streams in Business Information Systems and Decision Analytics.
- Analytical Toolkit: Trains students in advanced mathematical tools including optimisation, stochastic modelling, and computer simulation.
- Technology at the Core: Infuses core engineering studies with cutting-edge expertise in machine learning, big data analytics, and artificial intelligence.
- Global Career Paths: Equips competitive graduates for prominent positions in asset management, information technology consulting, and e-commerce supply chain management.
For more information about CUHK’s undergraduate programmes, visit https://admission.cuhk.edu.hk/.
Hashtag: #CUHK
The issuer is solely responsible for the content of this announcement.
Media OutReach
#legend Celebrates 10+ Years with Major Digital Milestone as Chairman Bruce Rockowitz Highlights Next Growth Chapter
Founded in Hong Kong, #legend has developed into a recognized destination for readers seeking curated coverage at the intersection of luxury, culture, and contemporary lifestyle. The platform’s editorial scope spans fashion, watch and jewellery, beauty, music, art and design, dining, travel, tech, motors, and wellness, with a focus on the people and ideas shaping modern culture.
“The new readership milestone signals more than audience growth. It marks a broader phase of momentum for the brand as #legend increases editorial investment across its core Culture, Watch and Jewellery, Fashion, Beauty, and Lifestyle verticals while continuing to deepen relationships with luxury advertisers and collaborators,” said Bruce Rockowitz, Chairman of #legend. The print and digital publication currently works with 150+ brand partners, reflecting sustained market confidence in its editorial positioning and audience relevance.
Over the past 10+ years, #legend has published more than 100 cover stories featuring influential figures and culturally significant voices. That editorial body of work has helped define the brand’s identity in Hong Kong’s media space, where readers increasingly seek quality over volume and distinct perspective over generic content. As print and digital media becomes more fragmented, #legend’s growth points to continued demand for trusted storytelling with a clear cultural lens.
“Reaching more than 500,000 monthly readers on our digital platforms is an important moment for us, especially as we look back on over a decade of building #legend,” said Steve Rockowitz, CEO & Publisher of #legend. “It reflects the strength of our editorial direction, the loyalty of our audience, and the value of creating stories that connect culture with lifestyle in a way that feels relevant to Hong Kong and the region.”
As part of its next stage of development, #legend is placing greater emphasis on the categories that have shaped its readership base and brand identity. That includes continued focus on premium storytelling in culture, watch and jewellery, fashion, beauty, and lifestyle, along with expanded collaboration across its creative and commercial network. The company said these priorities are intended to strengthen both audience engagement and long-term partnership value.
The milestone also highlights the publication’s role in a changing luxury media environment, where advertisers are increasingly selective about context, audience alignment, and editorial quality. By combining scale with a distinct local voice and premium subject matter, #legend continues to position itself as a strong print and digital platform for both readers and brand partners in Hong Kong.
Bruce Rockowitz and the business of media growth
Bruce Rockowitz has recently spoken about the practical role of innovation and technology in building stronger businesses across media and other consumer-facing sectors. In reported commentary, he has emphasized the value of tools that improve personalization, audience engagement, operational efficiency, and subscription retention, while maintaining that creativity, judgment, and human connection remain central to brand building. That perspective aligns with broader industry shifts as digital publishers look for sustainable ways to grow audience loyalty and commercial relevance.
With its latest audience milestone, #legend is entering its next chapter from a position of measurable traction. The company’s 10+ year track record, 500K+ monthly readership, 100+ cover stories, and 150+ brand partners together reflect a publication that is not only established, but still building.
Hashtag: #legend
The issuer is solely responsible for the content of this announcement.
About #legend
#legend is Hong Kong’s premier digital destination for fashion, beauty, culture, and the extraordinary lives of the city’s most influential figures. Founded in Hong Kong, #legend has grown from a local publication into an influential voice in Asian luxury lifestyle media. The platform covers Culture, Watches & Jewellery, Fashion, Travel, Wellness, Design, Beauty, and related verticals, through print, digital, social media, and event experiences, with a mission to celebrate creativity, innovation, and the pursuit of excellence, connects influential audiences with the people, brands, and ideas shaping the future of luxury living.
For more information, visit: https://hashtaglegend.com/about
Media OutReach
5.096 Million Units Exported in Six Months: Beyond the Headline Figure, China is Reshaping Global Automotive Rules
The Chery Fulwin T7 (marketed overseas as the LEPAS L6) serves as a flagship model representing this transformation. Designed as a “born-global” vehicle, it adopts a reverse roll-out strategy—debuting in international markets prior to initiating domestic pre-sales.
Industry observers note that the significance of Chinese automakers participating in the formulation of global standards far outweighs mere export volume. Traditional automotive powerhouses are now poised to face increasingly formidable competitors.
The issuer is solely responsible for the content of this announcement.


