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Phuket Marriott Resort & Spa, Merlin Beach and WildAid Join Forces to Advance Thailand’s Marine Protected Areas and Strengthen Reef Restoration
The coastline of Phuket Island is home to remarkable nearshore coral reefs, making it a popular destination for snorkeling, diving, and other nature-based tourism. Many of its beaches also serve as important nesting grounds for sea turtles. However, Phuket’s marine biodiversity is under significant pressure from human activities, including coastal development, wastewater discharge, anchoring, plastic pollution, discarded fishing gear, concentrated tourism, overfishing, and the impacts of climate change.
Despite these pressures, a 2024 survey conducted by local NGO Love Wildlife Foundation revealed that Merlin House Reef remains a healthy coral ecosystem, housing 24 different coral groups along with 14 groups of reef fish.
This initiative with WildAid will leverage the ongoing conservation efforts by the hotel by committing to support the expansion of Thailand’s marine protected areas and contribute to the global ’30×30′ initiative, which aims to safeguard at least 30 percent of the world’s land and oceans by 2030. As part of the effort, the project will strengthen area-based management of the Merlin House Reef, including long-term ecological monitoring, foster stakeholder engagement in sustainable reef management, and conduct feasibility for a reef rewilding initiative. These actions will essentially lay the groundwork for nominating Merlin Beach as a potential Locally Managed Marine Area (LMMA), an increasingly important tool to expand marine protected areas and help advance the 30×30 goal.
LMMAs enable participation from local communities and stakeholders, drawing on their practical experience and deep knowledge. This inclusive approach fosters collaborative management, ensuring that everyone who relies on marine resources plays a vital role in the long-term success of LMMAs.
The initiative also emphasizes the critical role of the private sector, particularly the hospitality industry, in driving marine conservation. Around the world, there have been increasingly successful cases showing how protected areas actively managed and led by the private sector can complement existing government-led MPAs by enhancing connectivity of coastal, near-shore and off-shore habitats between other MPAs, underscoring the importance of empowering businesses to take an active part in safeguarding the oceans.
“By empowering hotels to take an active role in co-managing the resources that underpin nature-based tourism, we can help restore ecosystems, rewild degraded reefs, and sustain the services they provide. Rewilding efforts, such as bringing back keystone reef species and restoring ecological functions, make tourism more regenerative and ensure benefits flow back to both people and nature. Collaboration among stakeholders, local communities, and science-based monitoring is essential to achieving long-term conservation and truly sustainable use,” said Petch Manopawitr, Conservation Scientist and Advisor to WildAid.
Despite ongoing conservation efforts led by Phuket Marriott Resort & Spa, Merlin Beach, along with government and conservation partners in recent years, the reef remains vulnerable to rising sea water temperature, damage from boat anchors for fishing and snorkeling activities, and physical contact such as stepping on corals during low tide. To address these challenges, the hotel has been working closely with the Department of Marine and Coastal Resources (DMCR) in recent years to protect the corals. These efforts include installing undersea temperature and light monitors at a distance of 3, 6, and 10 meters from the surface of the water to study the impact of climate change on marine life. In collaboration with Love Wildlife Foundation, the hotel also engages guests through awareness and education activities at the Reef Education Center, developed in partnership with the International Union for Conservation of Nature (IUCN).
“Here at Phuket Marriott Resort & Spa, Merlin Beach, this is huge. We are a premier family resort in Phuket, and we recognize that our stunning natural environment is our biggest asset. So, partnering with an organization like WildAid is absolutely crucial—this is about moving beyond simple measures and making a real impact on a global scale. This is how we walk the talk when it comes to Marriott International’s Serve360 commitment. We are applying long-term scientific monitoring to our beautiful Merlin House Reef, and actively working to turn this area into a LMMA. Ultimately, we are aiming to raise global tourism awareness about sustainability and social impact. We want our guests, especially families, to feel connected to this effort. When you stay with us, you are directly supporting the protection and rewilding of the ocean. It ensures that the magic of Phuket’s reefs will be here for generations to come.” said Mr. Trevor May, Multi-Property General Manager, Phuket Marriott Resort & Spa, Merlin Beach, Courtyard by Marriott Phuket, Patong Beach Resort and Le Méridien Khao Lak Resort & Spa.
WildAid and Phuket Marriott Resort & Spa, Merlin Beach will also drive awareness activities under the theme “Our House Reef: Home to Life, Home to Us” to inspire a sense of shared responsibility for ocean conservation. Visitors, guests, local community and youth, and other stakeholders will be encouraged to take part in this collective effort, supporting the roadmap toward establishing an LMMA.
In the coming months, Love Wildlife Foundation and WildAid will conduct a comprehensive biodiversity survey to build an updated coral reef database, which will assess reef condition, coral diversity and recruitment, fish and invertebrate communities, and the resilience of the coral reef. The findings will serve as a critical baseline for long-term monitoring and support the nomination of the area as an LMMA.
This collaboration aligns with WildAid’s Marine Program’s goal that aims to strengthen protection and management in critical marine areas worldwide. WildAid’s marine work is operating across 95 priority sites in 17 countries, pioneering an approach that designs and applies effective enforcement and compliance systems for priority marine areas. As the number of protected areas around the world expands to achieve the 30×30 global target, WildAid’s efforts continue to grow with this network of protected areas.
Learn more about our family-friendly resort in Phuket and plan your perfect family getaway
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Phuket Marriott Resort & Spa, Merlin Beach
Phuket Marriott Resort & Spa, Merlin Beach is a family-friendly resort set on the stunning, secluded stretch of Tri-Trang Beach. Surrounded by forested mountains and lush tropical gardens, this Phuket spa resort features its vibrant reef and offers stylish accommodations. With 414 guest rooms, the resort caters to every need-from family adventure to MICE events and weddings. Guests can indulge in a refreshing oasis with three stunning swimming pools, each designed to create a unique atmosphere-whether it’s sipping cocktails at the lively pool with a swim-up bar or basking in serenity at the tranquil oasis with private whirlpools, modern fitness facilities, a dedicated Kids’ Club, and The Spa. A diverse array of dining options ensures that all tastes are catered to, while outstanding activity programs provide engaging experiences for guests of all ages, making it an ideal choice for all travelers.
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CUKTECH Officially Launches Its Online Store in Indonesia, Expanding Charging Technology Presence in Southeast Asia
CUKTECH focuses on the development of power and charging solutions, with a product portfolio that includes power banks, charging cables, wall chargers, and car chargers. Product development emphasizes charging efficiency, safety standards, and long-term reliability, addressing everyday usage scenarios involving smartphones, tablets, laptops, and other connected devices. The brand’s solutions are designed to support increasingly common multi-device lifestyles, including mobile work and frequent travel.
Prior to the launch of the official online store, CUKTECH operated in Indonesia mainly through third-party distribution channels, resulting in limited product availability. With the establishment of an official channel, the company is gradually introducing a more complete product lineup to the Indonesian market, aligning local availability with that of other Southeast Asian markets such as Vietnam, Malaysia, and the Philippines.
According to the company, the official online store serves as a centralized platform for presenting product specifications, technical features, and launch updates in a consistent manner. This approach is intended to improve transparency and accessibility for consumers while supporting a more structured, long-term market strategy in Indonesia.
Looking ahead, CUKTECH plans to continue expanding its product portfolio in Indonesia, introducing additional products to address evolving local usage needs. Future launches will focus on scenarios such as multi-device charging, mobile productivity, and daily commuting, reflecting changing consumer behavior.
This market-oriented approach aligns with CUKTECH’s brand philosophy, “In somewhere, For somewhere,” which emphasizes adapting products and solutions to the specific needs of each market rather than applying a uniform global model.
Updates on product launches, brand developments, and the official online store can be found through CUKTECH’s official social media channels on Instagram and TikTok:cuktech_id
https://www.tokopedia.com/cuktech-official-store
https://shopee.co.id/shop/1748675224
Hashtag: #CUKTECH
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Under the partnership structure, Green SM provides the technology platform, all-electric vehicle fleet, operational standards, and driver development system, while Taksi Komotra contributes its established local expertise and network across Bali. The collaboration integrates electric mobility technology with on-the-ground operational capabilities to deliver a scalable, governance-driven transportation model.
Operations in Bali are implemented under Green SM’s “5 Green Promises” service commitment framework. Established as a foundational operating standard since the company’s inception, the framework ensures that each ride delivers an excellent customer experience, professional drivers, high-quality and safe vehicles, fair and transparent pricing, and a meaningful contribution to environmental sustainability.
The service operates an all-electric fleet that produces no exhaust emissions or fuel combustion. All vehicles are maintained under strict technical and safety protocols to ensure consistent service performance while contributing to cleaner air and quieter urban environments.
A central pillar of the launch is the Green SM Driver ecosystem. Drivers are positioned as professional green mobility ambassadors guided by five core values: Respect, Professionalism, Dedication, Discipline, and Competitive Income with Stable Career Pathways. Structured training, transparent earnings mechanisms, and disciplined service governance aim to elevate driving into a respected profession while maintaining safety and reliability as foundational standards. This framework aligns income stability with environmental responsibility, reinforcing the role of drivers in supporting Bali’s sustainable tourism trajectory.
The launch comes amid rising mobility demand driven by tourism growth and daily transportation needs across the island. The Indonesia Tourism Outlook 2025 report notes a sustained shift toward environmentally responsible travel, underscoring the relevance of electric mobility in long-term development planning. According to projections from Indonesia’s National Development Planning Agency (Bappenas), green employment nationwide is expected to reach 4.8-5.3 million by 2029, reflecting the broader economic potential of sustainable industries.
Mr. Deny Tjia, Managing Director of Green SM Indonesia, said: “The partnership with Taksi Komotra reflects our long-term commitment to building a high-quality, well-governed mobility ecosystem in Indonesia. By combining electric vehicles with professional driver development and clear operational standards, we aim to support Bali’s sustainable tourism ambitions while delivering safe, reliable, and comfortable rides for the community.”
H. Hasbi, Chairman of Koperasi Komotra, said: “We are proud to partner with Green SM to introduce electric taxis in Bali. Electric mobility will become part of the new standard for tourism and daily transportation on the island, and this collaboration helps us better serve local residents and visitors while preparing for the future of sustainable transport.”
The Bali launch marks another strategic milestone in Green SM’s expansion in Indonesia, following earlier operations in key markets including Jakarta, Makassar, Bekasi, and Surabaya. In these cities, the service has been positively received by local residents and international visitors alike, who value its clean electric fleet, professional drivers, and structured safety standards that enhance travel confidence.
With its growing presence across the country, Green SM continues to build a scalable electric mobility ecosystem that balances environmental responsibility, service excellence, and inclusive economic growth.
Hashtag: #GreenSM
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About GSM and Green SM
GSM (Green Smart Mobility) is the world’s first company to operate a fully electric ride-hailing service across multiple platforms. As a pioneer in sustainable transportation, GSM has laid the foundation for a cleaner, smarter, and more responsible mobility model powered entirely by VinFast electric vehicles. Founded by Vingroup Chairman Pham Nhat Vuong, GSM is committed to building a future-ready mobility ecosystem while promoting more environmentally conscious lifestyles in markets that are rapidly embracing sustainability.
Green SM is GSM’s official global brand, representing the company’s vision and values in every market it serves. In Southeast Asia, the brand operates as Green SM in Indonesia, Xanh SM in Vietnam and Laos, and Green GSM in the Philippines. Across all markets, the service consistently delivers a modern travel experience through VinFast electric vehicles, professional drivers, and a service culture that prioritizes safety and passenger comfort.
Green SM symbolizes progress toward a future where technology, people, and the environment move forward in harmony. Beyond providing zero-emission transportation, the brand is also committed to fostering environmentally aware communities in every market where it operates.
About Taxi Komotra
Taksi Komotra Bali is part of the Koperasi Mobil Transport Bali, which was established in 1993 under its original name, KOMITRA Bali. In 1996, the cooperative officially changed its name to KOMOTRA Bali and has continued to grow as one of Bali’s local transportation operators.
Today, Taksi Komotra Bali manages two core transportation services: rural bus services and taxi operations. For more than three decades, Komotra Bali has remained committed to providing safe and reliable transportation while supporting local mobility and the tourism sector across the Island of the Gods.
Launched on February 14, the “Chinese Folk Music Odyssey” featured seven major concerts alongside a series of academic and grassroots cultural exchanges. The tour served as a high-level dialogue between the traditional heritage of China’s Jiangnan region and the classical musical heartlands of Europe.
The tour opened at the Centre for Fine Arts in Brussels, where a capacity crowd of 2,000 experienced the vibrant Spring Festival Overture. The ensemble presented a “Chinese Music Feast,” using traditional instruments to paint an auditory “Jiangnan Scroll” of southern Chinese life. In a poignant finale, Chinese fiddles joined forces with local keyed violins to perform the classic Horse Racing. The fusion of Eastern and Western strings brought tears to the eyes of the Chinese diaspora and earned standing ovations from local attendees.
“The melodies possess both natural charm and profound cultural heritage,” noted Belgian music critic Philippe, following six curtain calls. “It is a truly borderless musical exchange.”
Beyond the concert halls, the group engaged with European pop culture in the heart of Brussels’ Comic Strip district. A “flash mob” titled Tintin’s Encounter with Jiangnan Music saw musicians performing alongside iconic murals of Tintin, engaging local youth and residents through social media-friendly cultural interaction.
The journey continued through Germany’s elite venues, including Hamburg’s Elbphilharmonie and the Tonhalle Düsseldorf, showcasing the technical precision of Chinese folk orchestration. In the Austrian Tyrol, the tour took an improvisational turn as Wuxi musicians performed alongside local artists against the backdrop of the Alps, a live demonstration of the “beauty without borders”.
The tour concluded on February 26 in Vienna, where the ensemble hosted the “Dreamy Jiangnan” cultural salon at the Wiener Konzerthaus. The event paired musical performances with an interactive exhibition of Wuxi’s intangible cultural heritage, featuring traditional embroidery and clay figurines. The delegation also visited the University of Music and Performing Arts Vienna for the “Jiangnan Charm, Harmonious Resonance” China-Austria Music Exchange event. Through a series of academic dialogues with faculty and students, both sides engaged in a meaningful cultural encounter. These interactions went beyond simple performances, significantly deepening mutual understanding and strengthening the musical ties between East and West.
By integrating the “Voice of China” into the “World Symphony,” the Wuxi Cultural Exchange Group has opened a new chapter in Wuxi’s enduring musical engagement with the world.
Hashtag: #WuxiInformationOffice
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