Connect with us

Media OutReach

PizzaExpress Launches “Flavours of Hong Kong” New Menu

Published

on

Satay Beef, Singapore Noodle Pizza Integrated into Italian Dishes Creatively with British Flair

HONG KONG, CHINA – Media OutReach Newswire – 18 September 2025 – PizzaExpress, originating from the UK, was founded by a globetrotter dedicated to bringing authentic handcrafted pizza experiences to food lovers worldwide. Now in Hong Kong with diversed culture, PizzaExpress has drawn inspiration from local culinary traditions to create a fusion menu “Flavours of Hong Kong” this September with a distinct Hong Kong flair, offering diners a delightful gastronomic journey that celebrates the city’s unique character. In exploring local flavours and ingredients, PizzaExpress has selected the century-old Hong Kong household brand “Lee Kum Kee” to develop this special menu, adding authentic local taste while upholding the brand’s dedication to quality ingredients.

Alongside the new dishes, “Flavours of Hong Kong” features exclusive Hong Kong-themed souvenirs and accessories. The campaign also brings back classic promotions, including the limited-time “All You Can Eat” feast featuring new menu items, as well as half-price offers on select traditional pizzas, allowing everyone to indulge in a multi-sensory experience.

Creative Hong Kong-Inspired Flavours: A Playful Menu Delivering Dual Experiences

The “Flavours of Hong Kong” menu showcases a range of innovative dishes. The “‘Real’ Pineapple Dough Ball” cleverly combines the classic Hong Kong pineapple bun with PizzaExpress’ signature dough balls, featuring a golden crispy crust and soft interior, paired with a homemade mascarpone butter dip – a blend of Northern Italian special mascarpone and Australian butter for a double-textured treat. The “Singapore Noodles Pizza” creatively elevates the beloved stir-fried noodle dish by incorporating premium seafood and Italian cold cuts—succulent prawns, naturally smoked mortadella, and fresh vegetables on a curry sauce base, topped with crispy vermicelli for added crunch and layered flavours. The “Hainan Chicken Pizza” uses a secret-recipe Hainanese sauce as its base, topped with slow-cook tender chicken, fresh tomato slices, and onions, and drizzled with balsamic glaze for a modern twist on a local favourite. The “Satay Braised Beef Spaghetti”[1] captures the essence of Hong Kong’s iconic flavours—carefully braised beef cheek stir-fried with aromatic satay sauce, fresh spinach, and onions, touched up with crushed peanuts and Parmesan cheese, offering a uniquely Hong Kong-style indulgence.

For drinks, the “Tropical Bliss” lives up to its name by blending pineapple chunks, passionfruit syrup, and Sprite into a refreshing tropical beverage. The “Black Cow” evokes childhood memories by combining chocolate ice cream with Coca-Cola—a classic Hong Kong-style float that’s simply irresistible! For dessert, the “French Dough with Butter” upgrades the signature baked dough balls with butter, condensed milk, and peanut butter for an indulgent treat. For an even more elevated experience, add a scoop of vanilla ice cream for an irresistible contrast of hot and cold.

Limited-Edition “Flavours of Hong Kong” Souvenirs: Cherish the Culinary Memories

Picture1

With Hong Kong-themed accessories becoming increasingly popular among both tourists and locals, “Flavours of Hong Kong” extends its East-meets-West creativity by launching three quirky accessories, along with a Hong Kong signature red-white-blue themed crossbody bag. During the campaign, customers who spend HK$580 or more will receive a limited-edition “Flavours of Hong Kong” accessory, while those spending HK$980 or more will receive an additional limited-edition crossbody bag. Supplies are limited and available only while stocks last—it would be a remarkable experience to take home these unique culinary mementos!

Limited-Time Promotions: Enjoy 11 Classic Original Pizzas at up to 50% Off and the Return of the Popular “All You Can Eat” Feast

Starting September 16, 2025, PizzaExpress will roll out a series of exciting promotions to celebrate the new school term and invite everyone to savour British-Hong Kong fusion flavours.

Classic Original Pizza Series Discount

Available Mondays to Thursdays (excluding public holidays) during the campaign period, members can enjoy half-price à la carte traditional pizzas, while non-members get 40% off. The offer applies to 11 Classic pizzas (Original Size), including the new “Hainan Chicken Pizza,” all featuring PizzaExpress’ signature traditional pizza base that has been proudly served since 1965.

Promotion period: September 16 to November 17, 2025

“All You Can Eat” 60-Minute Feast Makes a Comeback

The “All You Can Eat” feast is available Mondays to Fridays (excluding public holidays) from 2:30 PM to 6:00 PM. For just HK$98 per adult and HK$58 per child, diners can enjoy unlimited servings of select dishes, including “Margherita Pizza”, “Peking Duck Pizza”, “American Pizza”, signature “Baked Dough Balls”, and the new “Hainan Chicken Pizza,” all designed to celebrate the new menu.

Promotion period: September 16 to October 27, 2025

Peroni Italian Beer and Snack Combo

During the promotion, enjoy Baked Potato Skins with Beef or Chicken Wings paired with a small Peroni beer for just HK$118. Additional bottles can be added for HK$28, ensuring a delightful experience alongside the delicious food.

Promotion period: September 16 to November 17, 2025

“Flavours of Hong Kong” Menu Overview

Picture2

[1] Recipes are slightly modified in AIA Tower and Pokfulam Farm restaurants

Hashtag: #PizzaExpressHK #FlavoursofHongKong #60Years #FreshSince1965 #李錦記 #LeeKumKee

The issuer is solely responsible for the content of this announcement.

About PizzaExpress #PizzaExpressHK

PizzaExpress Hong Kong is owned and operated by PizzaExpress Group, United Kingdom. PizzaExpress is really proud of its pizzas, its love for music and supporting meaningful causes in the community. Since 1965 the restaurants have been serving hand-crafted pizzas made with the freshest ingredients. Each pizza is made to order by skilled Pizzaiolos (pizza chefs). Beautiful pizza served in a socially-responsible and creative environment; this truly is’Pizza in Style’.

PizzaExpress restaurants:

About Lee Kum Kee

Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions, and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create, and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices, and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit .

Advertisement

Media OutReach

FikaGO Debuts in SoHo, Blending Pet Stroller with Modern Lifestyle Design

Published

on

The Taiwan-born pet mobility brand opens its first SoHo pop-up inside Flying Solo, bringing its Nordic-designed pet stroller collection to the heart of New York City.

NEW YORK, USA – Media OutReach Newswire – 02 April 2026 – FikaGO, the design-led pet mobility brand recognized across Asia and Europe, has opened its first New York City pop-up store inside Flying Solo in SoHo. The opening marks a deliberate move for a pet brand into one of the world’s most competitive retail districts.

FikaGO Blending Pet Stroller with Modern Lifestyle Design

Since entering the online American market in 2025, FikaGO has built a growing community of pet parents who see their animals as a central part of everyday life. Positioned as lifestyle essentials rather than conventional pet gear, FikaGO’s range of products is designed for people who want the best for their fur babies.

“We’ve always believed that pet products should not only be functional, but also beautifully integrated into everyday life.” — Eric Guu, Co-founder, FikaGO

SoHo was a considered choice: Flying Solo, with locations in New York and Paris, is known for championing independent design with a distinctly global sensibility.

The pop-up showcases FikaGO’s auto-folding Free To Go 2 in Sandy Beige, the brand’s bestselling product. All FikaGO’s products are manufactured using eco-friendly fabrics made from recycled materials, reflecting a commitment to sustainability. This includes their large-capacity Agile 2 pet strollers to their airline-approved Truffle carriers and the heavy-duty Kross pet wagon.

“Launching in SoHo is a meaningful milestone for us; it allows customers to truly experience the quality, design, and intention behind every FikaGO product.” — Eric Guu, Co-founder, FikaGO

As pet ownership rises globally, particularly among urban millennials and Gen Zs, demand for products that combine functionality, design, and lifestyle integration continues to grow. FikaGO was built for precisely this moment, and SoHo is precisely where that moment lives.

Visit the FikaGO pop-up at Flying Solo, 419 Broome Street, New York, or explore the full collection at https://us.fikago.com/.
Hashtag: #FikaGO #petmobilitybrand #petstroller #petcarrier #petwagon #petkennel #petbiketrailer




YouTube:

The issuer is solely responsible for the content of this announcement.

About FikaGO

FikaGO is a pet mobility brand founded in Taiwan, dedicated to crafting products that blend functionality, comfort, and modern aesthetics. With a presence across Asia and growing reach in Europe and the U.S, FikaGO is redefining everyday experiences between pets and their humans.

Continue Reading

Media OutReach

Lee Kum Kee Celebrates Culinary Excellence at the Historic Hong Kong Debut of Asia’s 50 Best Restaurants 2026

Published

on

HONG KONG, CHINA – Media OutReach Newswire – 2 April 2026 – Lee Kum Kee Sauce (“Lee Kum Kee”), a global leader in sauces and condiments, proudly served as the Official Sauce and Condiment Partner for the prestigious Asia’s 50 Best Restaurants 2026 awards ceremony in Hong Kong, China. The event marked the first time the celebrated culinary award had taken place in Hong Kong, making the occasion especially significant for the city and the wider Asian dining community.

Asia’s 50 Best Restaurants Awards Ceremony 2026. Photo credit: Asia’s 50 Best Restaurant

From 23-25 March, Lee Kum Kee brought together top chefs, diverse cultures and industry communities through a range of thoughtfully curated experiences, bringing authentic Asian flavours to the global stage. As well as reaffirming the brand’s Asian roots and international perspective, its involvement reflected an enduring commitment to preserving culinary heritage and driving gastronomic innovation.

Asian Flavour Duet: A Culinary Journey Through Heritage and Innovation

Helping to build momentums for this year’s awards, Lee Kum Kee collaborated with Vicky Cheng, the acclaimed Executive Chef and owner of WING, to co-create the “Asian Flavour Duet”, a Hong Kong-style late-night supper party on 24 March. Hosted at two Hong Kong culinary landmarks, the experience unfolded in two chapters – “Paying Tribute to Heritage” and “Innovative Fusion” – and invited guests to explore the limitless possibilities of Asian flavour.

The evening began at the century-old Lin Heung Lau teahouse, a space filled with nostalgia and memories for generations of Hong Kongers. Chef Vicky reinterpreted classic Hong Kong late-night dishes using signature Lee Kum Kee sauces, while guests were immersed in the warmth of the historic venue.

(Left) Chef Vicky presents classic Hong Kong late-night dishes at Lin Heung Lau; (Right) Guests enjoying the nostalgic flavours.
(Left) Chef Vicky presents classic Hong Kong late-night dishes at Lin Heung Lau; (Right) Guests enjoying the nostalgic flavours.


The celebration then moved to Medora, Chef Vicky’s Western dining space, where an “Innovative Fusion” was revealed. He showcased his modern culinary philosophy by incorporating Lee Kum Kee sauces with contemporary techniques to create bold, unexpected dishes. Guests also enjoyed specially crafted cocktails infused with Lee Kum Kee sauces, alongside a delightful yet refined sauce-inspired gelato, demonstrating a harmonious interweaving of savoury, umami, sweetness and spice.

The multisensory journey seamlessly blended tradition with innovation, exploring the future of cuisine while highlighting Lee Kum Kee’s role as a global gateway to Asian culinary culture.

At the event, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee, commented, “Tonight, we are honoured to celebrate Hong Kong’s late‑night food culture with Chef Vicky and the global culinary community. From the legacy of Lin Heung Lau to the forward‑looking spirit of Medora, we are proud to be part of the creative journey and help showcase the depth of Asian flavours on the world stage.”

Celebrating a Gastronomic Brilliance with the Highest Climber Award Sponsored by Lee Kum Kee

During the awards ceremony on 25 March, Lee Kum Kee’s booth showcased a range of the brand’s acclaimed classic sauces and innovative products. Guests sampled specially crafted bites featuring Lee Kum Kee sauces, engaging directly with the flavours and techniques that have made the brand a trusted partner in both home and professional kitchens worldwide.

Guests taste creative canapes: beef cheek guabao and shrimp dumpling with egg white; and exchange culinary insights at the Lee Kum Kee booth.
Guests taste creative canapes: beef cheek guabao and shrimp dumpling with egg white; and exchange culinary insights at the Lee Kum Kee booth.


As part of the evening’s celebration of the region’s most exceptional culinary talents, the Highest Climber Award sponsored by Lee Kum Kee was presented to Lamdre in Beijing by Chef Park from Atomix (No.1 in North America’s 50 Best Restaurants 2025). Lambre was applauded for its pioneering plant-based dining space that promotes healthy, sustainable living while honouring Chinese biodiversity in its menus.

Lamdre claims the Highest Climber Award sponsored by Lee Kum Kee. Photo credit: Asia’s 50 Best Restaurants
Lamdre claims the Highest Climber Award sponsored by Lee Kum Kee. Photo credit: Asia’s 50 Best Restaurants


In addition, WING, led by Chef Vicky, achieved an impressive second place in 2026 Asia’s 50 Best Restaurants list. The restaurant had also previously ranked No. 11 on The World’s 50 Best Restaurants list in 2025, underscoring its continued international acclaim.

Building the Future Together: Deepening Global Partnerships

With the success of this prestigious awards ceremony in Hong Kong, China, Lee Kum Kee looks forward to deepening its collaboration with leading talents in the global culinary community. By continuing to champion Asian flavours and foster meaningful dialogue and exchange, the brand will continue to bring the spirit of Asian cuisine to kitchens and dining tables around the world.
Hashtag: #LeeKumKee #LKK

The issuer is solely responsible for the content of this announcement.

About Lee Kum Kee

Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.

About Asia’s 50 Best Restaurants

Launched in 2013, Asia’s 50 Best Restaurants aims to showcase the outstanding achievements and diverse culinary landscape of the region. The list is determined by the Asia’s 50 Best Restaurants Academy, a panel of over 350 culinary experts from across Asia who vote independently based on their specialised knowledge of the local dining scene. The Asia’s 50 Best Restaurants series includes the awards ceremony and list announcement, creating a premier networking platform for restaurateurs, media, seasoned travelers and culinary connoisseurs to celebrate the exceptional service, passion and talent in the dining industry.

Continue Reading

Media OutReach

DHL Express appoints new commercial lead for Asia Pacific

Published

on

  • Herbert Vongpusanachai takes on the role of Senior Vice President for Commercial for the region, effective April 1, 2026

SINGAPORE – Media OutReach Newswire – 2 April 2026 – DHL Express, the world’s leading international express service provider, has appointed Herbert Vongpusanachai as Senior Vice President, Commercial for Asia Pacific, effective April 1, 2026. Herbert, who currently serves as Managing Director for DHL Express Thailand & Indochina, will be based in Singapore for his new role.

Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express

Herbert brings more than two decades of leadership experience within DHL Express, having successfully helmed multiple key markets across the region. He first joined the company in 2003 as Managing Director for Thailand & Indochina, later taking on leadership of Singapore in 2008, followed by Hong Kong & Macau in 2016. Since returning to lead Thailand & Indochina in 2020, he has driven sustained year‑on‑year profitable growth, transforming the cluster into one of the region’s key engines of expansion.

“Herbert has an exceptional track record of delivering strong business results while nurturing highly engaged teams across diverse markets. His deep understanding of our customers, collaborative leadership style, and ability to unearth opportunities in complex environments make him the ideal leader to drive our commercial agenda for Asia Pacific. I am confident that under his guidance, we will continue to accelerate sustainable growth across the region,” said Ken Lee, CEO for Asia Pacific, DHL Express.

In his new regional role, Herbert will shape and accelerate the commercial strategy for DHL Express across Asia Pacific by working with other functions to assess new sectors, routes and trade lanes with high potential for growth. He will focus on deepening customer engagement and supporting their expansion, while driving sustainable volume growth and advancing the adoption of new technologies to enhance commercial execution across markets. With his extensive country expertise and people‑first leadership style, Herbert is well‑positioned to support both regional and country teams in raising commercial performance to new levels.

“Asia Pacific remains an important anchor in global trade as seen in the latest DHL Global Connectedness Report, and this indicates the unwavering role of logistics to facilitate the flow of goods. With the newly introduced Heavyweight Express solution, which enables customers to ship heavyweight shipments with speed, certainty and reliability, I look forward to working alongside our talented teams to contribute to shaping the next chapter of DHL Express’s commercial success,” said Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express.

The latest DHL Global Connectedness Report shows that the region remains a major anchor of global commerce, with multiple economies rising in global connectedness rankings and Southeast Asia firmly establishing itself as a fast‑growing trade corridor. This also mirrors one of DHL Group’s strategies to better support 20 markets globally to accelerate growth; eight of them rest in Asia Pacific – underscoring the region’s critical role in DHL’s global network. As trade flows diversify and intra‑Asia integration deepens, this leadership appointment further strengthens DHL Express’s position in Asia Pacific.
Hashtag: #DHL


The issuer is solely responsible for the content of this announcement.

DHL – The logistics company for the world

DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 389,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.

DHL is part of DHL Group. The Group generated revenues of approximately 82.9 billion euros in 2025. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.

Continue Reading

Trending