Media OutReach
Policy Address by Hong Kong SAR’s Chief Executive John Lee: Creating a vibrant cultural, sports and tourism hub with global appeal
The Government will consolidate Hong Kong’s position as the East-meets-West centre for international cultural exchange. Under the theme of “Tourism is Everywhere” the Government will also enhance the development of tourism products and initiatives with local and international characteristics. “We will actively explore new visitor sources, improve visitor arrival arrangements, enhance immigration experience, and develop the yacht economy,” Mr Lee said.
Strategies include attracting high-end tourists, developing a premium arts trading hub and promoting local cultural and creative industries.
With Hong Kong being among the world’s top three arts trading centres, the Government will step up efforts to build a global premium arts trading hub, attracting more international auction houses, galleries, and professionals to establish a presence in the city.
Measures include developing an arts ecosystem at the Airport City to host arts studios, galleries, and dealers under one roof, supported by large‑scale arts storage and related facilities.
The West Kowloon Cultural District will also take forward the development of the arts trading ecosystem, including initiatives to attract more arts trading enterprises, including galleries, insurance companies, and family offices, and lease space in the Artist Square Towers, scheduled for completion in 2026‑27.
For premium visitors, the Hong Kong Tourism Board (HKTB) will collaborate with the travel trade to offer tailor‑made luxury tours targeted at high‑spending visitors, and work with the industry to offer sophisticated itinerary planning, concierge services, and premium experience.
Speaking at a press conference (September 21), the Secretary for Culture, Sports and Tourism, Rosanna Law, said high-spending visitors are often looking for “private, tailor-made experiences”, including their method of travel, which could be by private jet or yacht. The Government is co-ordinating with the HKTB, the Airport Authority and other operators to ensure seamless facilitation.
“With 1,180 kilometres of shoreline and 263 islands, Hong Kong is well‑positioned to become a yacht hub in Asia,” Mr Lee said. “We will enhance amenities for the yacht industry and promote prime yacht tourism.”
Mr Lee said the Government would provide approximately 600 additional yacht berths at different locations and promote the development of the yacht bay at the Airport City, providing more than 500 additional berths, including berths for superyachts over 80 metres in length. The Government would also promote the systemic development of the Guangdong‑Hong Kong‑Macao individual travel scheme for yachts, and co‑operate with the Guangdong Provincial Government on facilitation measures for the northbound travel of yachts from Hong Kong and southbound travel for yachts from the Mainland.
Regarding Middle East and ASEAN tourism source markets, Mr Lee said: “To further promote Muslim tourism, we will strengthen our strategy of ‘accreditation, education, and promotion’, encouraging the industry to provide more Muslim‑friendly facilities and food options.”
The HKTB launched a funding scheme (September 17) through the end of 2026, by providing a half‑rate certification fee subsidy, capped at HK$5,000 (US$643), for restaurants that have acquired Halal certification.
Miss Law said the number of certified Halal restaurants in the city has almost doubled since early 2024, rising from about 100 to more than 190 by end August this year.
With the opening of the Kai Tak Sports Park (KTSP) in March this year, the Government has announced the enhancement of the positioning of various performance venues.
“The KTSP plays a pivotal role in promoting sports mega events and developing sports as an industry. We will leverage its strengths to drive ‘sports + mega events’ development,” Mr Lee said, adding that the Government would review the positioning of the Hong Kong Stadium to complement the KTSP and support sports development.
The KTSP will stage several events of the 15th National Games (NG) in November as well as the National Games for Persons with Disabilities and the National Special Olympic Games (NGDSO) in December, to be co-hosted for the first time by Guangdong, Hong Kong and Macao.
“We will spare no effort in staging the competitions to be held in Hong Kong, and work with Guangdong and Macao to make the 15th NG and NGDSO a success,” Mr Lee said. “We have collaborated with the industry to roll out various tourism products related to the Games, and have also arranged for local free television broadcasts to relay the competitions, allowing the public to cheer on the athletes.”
To attract more world‑class players to compete in Hong Kong, the Government has agreed on a multi‑year partnership arrangement with LIV Golf, one of the most important golf tours in the world.
And, with next year being the Year of the Horse in the Chinese zodiac, the Hong Kong Jockey Club will organise celebrations and performances under the equestrian theme to promote horse‑racing tourism.
Mr Lee said the Government would “press ahead with the integrated development of culture, sports and tourism, enabling the people of Hong Kong to live in a community with thriving economy and vibrant culture.”
Hashtag: #hongkong #brandhongkong #policyaddress #culture #sports #tourism
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Media OutReach
Luxury Hair Clinic Sheer Reprime Marks 8th Anniversary with a Flagship Expansion into Hong Kong’s Prestigious Wellington Street
Luxury hair and scalp rejuvenation pioneer Sheer Reprime invests nearly HK$10 million to deploy next-generation, FDA and CE-certified hair restoration and scalp rejuvenation technologies.
HONG KONG SAR – Media OutReach Newswire – 8 June 2026 – Celebrating eight years of clinical excellence, premier hair and scalp rejuvenation brand Sheer Reprime today announced the grand opening of its ultra-luxury flagship center on Wellington Street, Central. Representing a strategic investment of nearly HKD10 million, the expansive facility positions Sheer Reprime at the epicenter of Hong Kong’s elite financial and cultural district. This expansion marks a new era of medical-grade, advanced hair restoration and scalp rejuvenation.
Located at 50 Wellington Street, adjacent to the iconic Yung Kee restaurant, the near-full-floor flagship features private treatment suites engineered for maximum comfort and discretion. The venue is optimized for busy and successful individuals, stars and celebrities seeking world-class clinical trichology with exceptional hospitality.
Bridging Follicle Biology and Biophotonics
Sheer Reprime’s expansion directly addresses a surging global market demand for scientifically backed hair-loss solutions, particularly as stress and lifestyle factors accelerate the onset of premature thinning among younger demographics.
“Our expansion into the heart of Central marks a watershed moment for Sheer Reprime,” said a Brand Spokesperson. “The modern consumer demands rigorous, evidence-based hair and scalp treatments. Sheer Reprime is built at the intersection of Follicle Biology and Biophotonics. Our multi-million-dollar investment into an advanced clinical instrumentation allows us to optimize the scalp microenvironment at a cellular level, far surpassing the limitations of older generation treatments.”
Internal clinical metrics validate the brand’s scientific approach. In a recent study tracking 100 urban professionals over a 12-week regimen of Sheer Reprime’s laser hair rejuvenation therapy, participants demonstrated an average increase of 22% in hair shaft thickness and an 18% increase in active follicular density.
Departing from standard industry practices focused merely on surface-level scalp cleansing, Sheer Reprime introduces its proprietary Connotation Therapy. This multi-modality framework combines technologies which have received FDA, Medical CE, and EU MDR (Medical Device Regulation) certifications. Amongst them SLD LLLT hair loss treatment, which delivers biophotonic laser energy 3–5mm beneath the scalp surface to revive the follicular base. Winback Tecar Therapy and 500kHZ cellular radio frequency, which utilizes deep thermal energy to enhance localized microcirculation across the head, neck, and shoulders, maximizing nutrient and oxygen delivery to the hair bulb while flushing out metabolic waste and DHT (dihydrotestosterone).
The launch of Sheer Reprime’s Wellington Street flagship redefines the luxury trichology landscape in Hong Kong, merging clinically proven regenerative technologies with an unparalleled bespoke experience.
Hashtag: #sheerreprime #煥光活髮
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About Sheer Reprime
Sheer Reprime is a premier scientific hair and scalp rejuvenation brand. By fusing Follicle Biology with Biophotonics, the brand transcends the boundaries of traditional hair care. Operating its multi-million-dollar flagship in Central, Sheer Reprime deploys FDA and CE-certified medical-grade technologies to lead the global industry into the era of cellular hair restoration. For more information, visit: 
http://www.reprime.hk
Media OutReach
Trransfer Technologies And LINE GO Partner To Expand Enterprise Ground Transportation Across Taiwan And Global Markets
Partnership combines LINE GO’s MaaS ecosystem platform with Trransfer Technologies’ global B2B ground transportation platform to serve Taiwan’s growing outbound business travel demand
SINGAPORE – Media OutReach Newswire – 8 June 2026 – Trransfer Technologies, a global B2B ground transportation platform serving corporate travel managers, private aviation firms, banks, luxury concierge services and enterprise customers to fulfill across more than 80 destinations worldwide, announced the official launch of its strategic partnership with LINE GO, Taiwan’s premier MaaS (Mobility as a Service) ecosystem platform. Officially commencing today, the partnership follows a successful one-month operational pilot since May 11, 2026, and is designed to unlock new enterprise demand in Taiwan while creating a scalable outbound travel solution for Taiwanese companies, multinational corporations and business travelers.
Taiwan’s outbound travel market reached 18.94 million departures in 2025, a 12.43 percent increase from 2024 and a new historical high. This upward trajectory underscores a compelling opportunity for enterprise-focused mobility providers to capture demand from corporations and business travelers who require seamless, reliable ground transportation solutions across global destinations.
A Partnership Built on Complementary Strengths
Trransfer Technologies will bring international corporate and enterprise travel demand into Taiwan, with LINE GO providing local fulfillment through its established mobility network, operational capabilities and deep integration within the LINE ecosystem. LINE GO’s MaaS platform aggregates seven mobility services including taxi-hailing, car rentals, airport shuttles, designated driver services, scooter sharing, private car charters and an EV charging network, giving enterprise clients a comprehensive local mobility experience upon arrival in Taiwan.
Looking ahead, both companies will extend their collaboration to serve the outbound travel needs of Taiwan-based enterprises, leveraging Trransfer Technologies’ global destination network across more than 80 destinations worldwide. This positions both companies to become the preferred mobility partner for Taiwanese businesses and multinationals requiring end-to-end ground transportation coordination across borders.
Targeting Taiwan’s Enterprise Traveler Segment
The partnership specifically targets multinational corporations, corporate travel managers, enterprise clients and high-frequency business travelers. As Taiwan’s outbound travel continues its upward trajectory, enterprises increasingly need partners who understand both local logistics and the complexity of global coordination.
“This partnership creates immediate strategic value for both companies. LINE GO brings market-leading mobility technology and operational insights, while Trransfer Technologies contributes the global platform, enterprise workflows and international fulfillment network. Together, we are building a scalable outbound mobility solution for Taiwanese enterprises traveling globally.”
Michael Chiay, Chief Executive Officer, Trransfer Technologies
“This collaboration marks a transformative milestone in LINE GO’s journey. We are proud to offer our partners a one-stop solution that delivers on our promise to make every journey smarter, safer, and more efficient.”
Isaac Lin, Managing Director, LINE GO
Hashtag: #TrransferTechnologies #MaaS #BusinessTravel #CorporateTravel #TravelTech #GlobalMobility #TrransferTechnologies #LineGo #EnterpriseTravel #SmartMobility #concierge
The issuer is solely responsible for the content of this announcement.
About Trransfer Technologies
Trransfer Technologies is a global B2B ground transportation platform connecting corporate travel managers, private aviation firms, banks, luxury concierge services and enterprise customers with local ground transportation operators to fulfill across more than 80 destinations worldwide. The company provides a unified platform designed to simplify business travel mobility, improve supplier coordination and support seamless ground transportation fulfillment across markets.
For more information, please visit www.trransfer.com.
About LINE GO
LINE GO is Taiwan’s premier MaaS platform offering taxi-hailing, car rentals, airport shuttles, designated driver services, scooter sharing, private car charters and an EV charging network, all within the LINE ecosystem. In 2025, LINE GO achieved dual ISO 27001 and ISO 27701 certifications, underscoring its commitment to world-class information security and data privacy.
Media OutReach
Sun Group debuts at SITF 2026 with exclusive Phu Quoc flight deals and a fresh vision for Vietnam tourism
A special highlight is Sun Group’s unveiling of its new development vision for Phu Quoc in the lead‑up to APEC 2027, presented directly to Korean partners and visitors.
From the first day of the fair, Sun Group’s booth has welcomed a steady stream of visitors. Throughout the four-day event, the booth has organized B2B and B2C networking activities, customer consultations, and introductions to tourism, resort, and aviation products. Interactive programs, including mini-games, souvenir giveaways, and tailored offers for the Korean market, have kept the atmosphere lively for hours, with a continuous flow of engaged visitors.
During SITF (June 4–7), travelers have the opportunity to receive a 20% discount on the base fare when booking Sun PhuQuoc Airways tickets via the airline’s website or app. The offer applies to the Korean market for one‑way or round‑trip journeys from Korea to Phu Quoc. Limited to 200 Economy Class discount codes, it is valid for flights from June 15 to October 24, 2026 (excluding peak periods as defined by the airline).
Visitors also have the chance to win attractive prizes through booth activities, including free round‑trip air tickets on the Seoul–Phu Quoc route (ICN–PQC) and resort vouchers at hotels within Sun Group’s ecosystem.
By combining destination promotion with airline incentives, Sun Group aims to further encourage South Korean tourists to choose Vietnam for their upcoming holidays, especially Phu Quoc, which is entering a new era of large‑scale investments in projects, products, and experiences all aimed at APEC 2027.
Hashtag: #SunGroup
The issuer is solely responsible for the content of this announcement.
About Sun Group
Vietnam’s leading private economic group, Sun Group operates an integrated ecosystem spanning tourism, entertainment, hospitality, real estate, infrastructure, and aviation. Guided by the mission “Enhancing the beauty of the lands,” the Group shapes iconic destinations nationwide through its Sun World entertainment brand. In the aviation sector, Sun Group develops a hub-and-spoke model anchored by Phu Quoc, driven by strategic airport investments and Sun PhuQuoc Airways.
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