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Premium European Products Strengthens Malaysia Market Presence Through MIFB 2026 and B2B Dinners

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KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 4 August 2026 –Premium European Products made its return to Malaysia for the third consecutive year at the Malaysian food and beverage trade show. This time round, Premium European Products joined the International Food & Beverage Trade Fair (MIFB) 2026, held from 15–17 July 2026.

Building on the success of its previous editions, this year’s participation further reinforced the campaign’s role in connecting Greek and Latvian producers with key players in Malaysia. Alongside the trade fair showcase, Premium European Products hosted for third year Business-to-Business (B2B) Dinners, bringing together stakeholders, importers and retailers for business matching, market insights and discussions on the growing demand for premium European products. Held ahead of Malaysia’s National Day period, the event also created timely opportunities for restaurants, cafés, hotels and foodservice operators to explore how Premium European Products can be incorporated into locally inspired menus.

Throughout the three-day showcase at MIFB and B2B dinners, visitors and guests had the opportunity to discover a curated selection of premium Greek and Latvian products. The Greek showcase featured a range of Protected Designation of Origin (PDO) products including Cretan PDO Graviera cheese, PDO green table olives of Konservolia variety, PDO Cretan extra virgin olive oils from Koroneiki variety, PDO Corinthian Raisins Vostitsa, PDO Masticha Chios resins, and PDO Krokos Kozanis saffron.

The Latvian showcase complemented this with a premium selection of dairy products, high-quality cheese snacks, fine chocolate and confectionery, and handcrafted dried fruits. Together, these products reflected the quality, authenticity and versatility of European food and beverage offerings, while demonstrating strong potential for Malaysia’s retail, hospitality and foodservice sectors.

Beyond their European heritage, the products also demonstrated strong relevance to Malaysian tastes and cooking styles. Long threads of Krokos Kozanis saffron, blue-black small Vostitsa dried raisins and Latvian sweetness dried fruits can be incorporated into rice-based dishes such as briyani, nasi minyak and festive rice preparations, adding their natural distinctive aroma, colour and flavours. Olive oils and table olives with their rich flavors that differ for every variety can complement grilled seafood, roasted chicken, salads, sambal-based appetisers and modern café dishes, while Graviera cheese with its sweet flavor and subtle spicy notes can be used in pastries, flatbreads, sandwiches, salads and fusion snacks. Latvian cream cheese and truffle butter also offer versatile applications for bakery items, spreads, sauces and premium foodservice creations, making them suitable for Malaysian consumers who are increasingly open to elevated yet approachable international flavours.

The successful return of Premium European Products for its third consecutive year reflects growing interest in premium European products and the continued value of business exchange between Greece, Latvia and Malaysia. Through its presence at MIFB and dedicated B2B networking sessions, the campaign continues to support stronger market access, business cooperation and product discovery within Malaysia’s evolving food and beverage landscape.

Hashtag: #PremiumEuropeanProducts

The issuer is solely responsible for the content of this announcement.

About Premium European Products:

The “Premium European Products” campaign is a promotional program co-funded by the European Union. It highlights the safety, traceability, and authentic flavours of European agri-food products, supporting their expansion into high-growth international markets like Malaysia.

For more information about the “Premium European Products” campaign, please visit or email us at , and , @premiumeuropeanproducts.

About National Union of Agricultural Cooperatives of Greece (ETHEAS)

Founded by Greece’s leading cooperatives and established by Greek law, ETHEAS is the national coordinating body of Agricultural Cooperatives in Greece. With over 300 member cooperatives representing approximately 80% of Greece’s total agricultural cooperative turnover, ETHEAS aims to foster rural and cooperative development, support and promote its members’ activities domestically and internationally, provide expert opinions on cooperative movement, agricultural production and sector development, supervise the dissemination and promotion of cooperative ideas, and serve and educate its members through studies, research projects, and assignments.

About Latvian Dairy Committee (LDC)

The Latvian Dairy Committee (LDC) was established in 1995, represents the Latvian dairy processing sector and aims to protect its interests. It consists of 17 members processing approximately 80% of industrially produced milk in Latvia.

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Direct Travel Introduces the Next Evolution of Avenir

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21 hours ago

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04/08/2026

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Latest Avenir release gives organizations more direct access to the travel content, data and service needed to manage modern travel programs

SINGAPORE – Media OutReach Newswire – 4 August 2026 – Direct Travel, one of the world’s largest travel management companies, today announced the next evolution of Avenir, its advanced travel management platform designed to give organizations the most direct access to travel content, data, service, and an expanding set of capabilities that help them manage, optimize, and strengthen their travel programs and the experience for travelers.

Direct Travel Introduces the Next Evolution of Avenir

Business travel has never offered more opportunity or more complexity. New content sources, evolving distribution models, AI, and an expanding ecosystem of travel technologies are creating tremendous new possibilities, but they are also fragmenting how organizations access travel content, data, and service. As information becomes dispersed across multiple systems, travel managers face growing challenges delivering consistent experiences, gaining timely insights, and effectively managing their programs.

Avenir was built to change that. Rather than requiring travel managers to work across disconnected systems, Avenir brings together the content, data, insights, tools, and expertise organizations need to manage modern travel programs through a single experience. The result is fewer obstacles between travel managers and the information they need, making it easier to access insights, manage travel programs, and support travelers throughout their journeys.

At the core of Avenir is Spotnana’s next generation cloud-based travel infrastructure, providing the modern booking and servicing infrastructure for enterprise travel. Direct Travel brings that technology to life through global implementation, enterprise travel expertise, and outstanding service, creating an enterprise ready solution for organizations around the world.

Avenir is built to grow beyond traditional travel management through an expanding ecosystem of connected capabilities. Rather than requiring organizations to adopt additional standalone tools, Avenir will provide more direct access to the services and technologies they need through a single experience. This release marks the first step with the introduction of Juno for guest travel. By connecting guest travel with managed travel, organizations gain more complete visibility across total travel activity and richer insights to support better decisions.

“As technology continues to reshape business travel, our focus has remained the same: helping travel program owners run better travel programs and deliver better experiences for their travelers,” said Christal Bemont, Chief Executive Officer of Direct Travel. “Avenir gives organizations more direct access to the content, data, and service they need to manage modern travel programs. By removing many of the obstacles between travel managers and the information they need, we help them spend less time navigating systems and more time making strategic decisions that improve their programs.”

The latest release introduces several new capabilities designed to help travel program owners work more efficiently and make more informed decisions.

One place to manage your travel program

Avenir now provides a single destination for reporting, travel resources, program insights, and integrated partner capabilities through one secure login, reducing the need to move between multiple systems.

Ask better questions. Get better answers.

Avenir is built on a modern, AI-ready data foundation that brings together trusted travel data from across the program into a secure, governed environment. Rather than relying on static reports, travel managers can ask questions in natural language through Ask Avenir and receive trusted answers, build reports on demand, and analyze complex travel spend in minutes. Combined with new dashboards, trend analysis, proactive insights, and actionable recommendations, Avenir helps organizations identify opportunities, make more informed decisions, and continuously improve their travel programs.

A more intelligent travel experience

Avenir is evolving to deliver AI throughout the travel experience by combining Direct Travel’s own AI innovations with the power of Spotnana’s new multi-agent AI architecture and an expanding ecosystem of specialized AI capabilities. As Spotnana introduces new AI experiences for travelers, travel managers, and travel advisors, Direct Travel will bring those capabilities to customers through Avenir while continuing to automate routine workflows and simplify servicing.

At the same time, Avenir’s open architecture allows organizations to take advantage of focused AI solutions from trusted partners. Whether interacting with the platform through natural language, receiving intelligent recommendations, or using specialized assistants like Otto for focused travel experiences, customers will benefit from AI that works together through a single connected platform.

Built for what’s next

Avenir’s open architecture creates a connected foundation that allows Direct Travel to continuously expand the platform with new capabilities and best in class partner solutions. As customer needs evolve, organizations will gain access to additional experiences across travel management, analytics, automation, meetings and events, expense, duty of care, and other connected services without replacing the technology at the core of their travel program.

“Avenir has become our one-stop shop for understanding our travel program,” said Lisa Kaffenberger, People & Culture Travel Manager, BDO. “Whether I need to track a ticket from beginning to end or get answers to questions that once required hours of manual reporting, it’s all right there. It’s not just another application. It’s becoming the foundation for how we manage our travel program by making the information we need easier to access, and we’re excited to see where it goes next.”

“In APAC, the real friction in travel management isn’t a lack of data – it’s an access problem. Avenir cuts through regional complexity by turning fragmented spreadsheets and guest travel into a single system of record, giving leaders immediate, trusted intelligence to optimize spend rather than react to it,” added Ali Hussain, Managing Director – Asia Pacific of Direct Travel.

The new release is another step in Direct Travel’s strategy to give organizations more direct access to the content, data, expertise, and technology they need to build smarter, more connected travel programs.

To learn more about Avenir, visit www.dt.com/avenir.

Hashtag: #DirectTravel; #Avenir #Corporatetravel #travelmanagement #businesstravel #technology #marine #innnovativesolutions




The issuer is solely responsible for the content of this announcement.

About Direct Travel, Inc.

Direct Travel is one of the world’s largest travel management companies, focused on delivering exceptional, innovative solutions to every client and traveler. With a long history of proven market expertise, we blend advanced technology, superior service and expert insight to drive tangible value and meaningful savings across Corporate Travel, Leisure Travel, Meetings & Events and specialty travel businesses.

Through Avenir, our next-generation platform developed with leading technology partners, we provide the industry’s broadest inventory and a modern, real-time shopping experience that empowers travelers and simplifies program management. What truly sets us apart is the human care behind the technology, delivered by an experienced, passionate team dedicated to anticipating needs and delivering exceptional service at every step.

For more information about Direct Travel, visit

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From Price-Checking to Protection Gaps: Blue’s New Campaign Decodes Hongkongers’ Common Frustrations with Simple Solutions

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22 hours ago

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04/08/2026

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HONG KONG SAR – Media OutReach Newswire – 4 August 2026 – Blue, Hong Kong’s first digital life insurer, has officially launched its new 2026 Brand Campaign. Designed with real-life scenarios in mind, this campaign shines a light on the everyday frustrations Hongkongers face—and shows how Blue is the simple solutions.

The campaign highlights three key consumer pain points and presents Blue’s competitive product offerings as straightforward solutions:

1. Smart Price Comparisons for Life Insurance
While consumers meticulously compare prices for flights, takeouts, and groceries, they often overlook doing the same for life insurance. To address this, Blue ‘WeCare Term Life Protection Plan TL3’ features a Lowest Rate Guaranteed [1]. Under this guarantee, if a customer finds a comparable online term life plan with a lower premium, Blue promises to beat that price, ensuring customers receive the most competitive rate in town.

2. Securing Guaranteed Savings Rewards
To counter the frustration of hard work yielding no guaranteed rewards, Blue’s range of savings plans offers secure, steady growth. Blue ‘WeSave Short Term Insurance Plan ST1’ allows customers to lock in a 3-year guaranteed return of 4.12% p.a. [2] with a single premium payment, receiving 112.9% of the total premium paid upon maturity.

3. Bridging the Gap in Group Medical Coverage
Many working professionals find that standard group medical insurance leaves them with significant out-of-pocket expenses. Blue ‘WeMedi Outpatient Protector’ and ‘WeMedi HK Dental Protector’ help alleviate these costs. ‘WeMedi Outpatient Protector’ provides access to 8 types of outpatient services at preferential rates [3]—including general practitioners, specialists, Chinese herbalists, bone-setting, acupuncture, physiotherapy, chiropractors, and dental service. Additionally, ‘WeMedi HK Dental Protector’ covers both basic and complex dental treatments [4] with an annual coverage limit of up to HK$17,000.

Comprehensive Multi-Channel Promotion
To maximize reach, Blue has rolled out an extensive multi-channel promotional campaign across digital and physical touchpoints in Hong Kong. The campaign’s core messages will be featured on online video platforms, social media, MTR station displays, bus seatback stickers, and various outdoor placements to deepen Blue’s connection with the mass public.

“Our goal is to put the power back into the hands of consumers,” said Mr. Danny Wu, VP & Head of Digital & Marketing of Blue. “Through our user-friendly digital platform, we give customers the freedom to choose transparent, high-value insurance solutions that truly fit their lives.”

To celebrate the launch, new users who successfully register as Blue members during the campaign period can receive a free beverage voucher. For more details about the campaign, please visit: https://www.blue.com.hk/hk/promotions/2026-branding-campaign

Blue Insurance Limited is authorized and regulated by the Insurance Authority under the Insurance Ordinance (Cap. 41) to sell insurance products in Hong Kong. Terms and conditions apply to the above products and offers. Please refer to the product documents and policy provisions for details.

Remarks

[1] “Lowest Rate Guaranteed” compares the standard premiums of two quotations. To be eligible for the “Lowest Rate Guaranteed”, the two quotations must be on the same sum assured, premium payment term, policy benefit term, issue age, sex, and smoking status, and is applicable to term life policies that are intended for online sale and in Hong Kong only. “Lowest Rate Guaranteed” is not applicable for submitted applications and inforced policies.

[2] “Guaranteed return rate 4.12% p.a.” refers to the annualised guaranteed return rate of the 3-year plan upon maturity. Early surrender charges apply. “WeSave Short Term Insurance Plan ST1” is a savings insurance plan, not a Bank savings product.

[3] One visit per each category of Outpatient Services per day. The discount may vary per network doctor and category of Outpatient Services.

[4] Coinsurance required for basic and complex treatments.

Hashtag: #BlueHK #DigitalInsurance #InsurTech #FinTechHK




The issuer is solely responsible for the content of this announcement.

About Blue

Blue is the first digital life insurer in Hong Kong. It is a joint venture between Hillhouse Capital, a leading investment management firm with extensive investment experience, and Tencent Holdings Limited, a leading Internet value added services provider. Blue focuses on providing simple, flexible and valuable insurance solutions. It is committed to making people’s lives easier by empowering them to take charge of their own protection. For more information, please visit .

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Revealing Roo Rise: OceanX Expedition Establishes a New Scientific Baseline for the High Seas

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22 hours ago

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04/08/2026

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Expedition maps more than 12,800 square kilometers of seabed and documents deep-sea biodiversity across a little-studied high seas region

SINGAPORE – Media OutReach Newswire – 4 August 2026 – OceanX today announced the completion of High Seas: Revealing Roo Rise, a 22-day scientific expedition aboard R/V OceanXplorer to investigate one of the eastern Indian Ocean’s most ecologically significant and under-characterized high seas regions.

Scientists monitor a deep-sea sampling dive from Mission Control aboard OceanXplorer as an ROV pilot navigates ROV Chimaera.

Conducted in collaboration with Minderoo Foundation, Minderoo OceanOmics Centre at UWA, the Western Australian Museum, and the Living High Seas Initiative, the expedition surveyed two seamount features within Roo Rise. One lies within the South of Java Island Ecologically and Biologically Significant Marine Area [EBSA], while the other is located near its southwestern boundary. Researchers from the Nanyang Technological University, Singapore also participated in the expedition.

The research team used high-resolution seafloor mapping and remotely operated vehicle [ROV] surveys to document the structure and biodiversity of the two features. Environmental DNA [eDNA] sampling, water-column profiling, plankton surveys, and targeted specimen collection produced complementary datasets spanning the seafloor through the upper ocean.

Expedition outputs include:

  • 12,833 square kilometers of seabed mapped, including 9,333 square kilometers in international waters. Approximately 8,232 square kilometers, or 64 percent of the total area, represents new mapping when compared with existing global and Australian datasets.
  • Eight ROV dives, one submersible dive, nine CTD casts, 15 bongo net deployments, and six XBT deployments. The deepest CTD cast reached 3,845 meters.
  • 2,365 samples recorded across the expedition’s scientific workstreams, including 329 specimen lots and 528 eDNA samples collected across ROV transects and CTD stations.
  • Tissue samples from 243 specimens across nine phyla collected for whole-genome sequencing and the development of genomic reference resources in collaboration with the OceanOmics Centre.
Preliminary observations documented extensive sponge gardens and coral communities across Roo Rise, including large habitat-forming species and taxa recognized as indicators of Vulnerable Marine Ecosystems [VMEs]. Several surveyed areas supported dense coral and sponge assemblages with diverse associated communities of echinoderms, crustaceans, molluscs, annelids, and fishes.

Scientists also identified four xenophyophore morphotypes that may represent undescribed species, subject to further taxonomic and molecular review. An unusual seafloor habitat consisting of probable early diagenetic carbonate colonized by abundant agglutinated foraminifera was documented during a Roo Rise dive.

“Roo Rise sits within a region that is globally important for ocean productivity and fisheries, yet its deep-sea habitats have remained largely under-characterized,” said Dr. Alexis Weinnig, Science Program Manager and Expedition Coordinator at OceanX. “Over the past 22 days, our team mapped the structure of these seamounts and documented deep-water communities. We also collected samples from the seafloor through the water column. Bringing these datasets together will give scientists and decision-makers a stronger evidence base for understanding this part of the high seas.”

The South of Java Island region is shaped by seasonal upwelling and complex oceanographic processes. It is also associated with the only known spawning area for endangered Southern Bluefin Tuna, although this expedition took place outside the species’ peak spawning season. The data collected will help scientists examine how seafloor structure, water-column conditions, and biological communities interact across this productive open-ocean ecosystem.

Minderoo Foundation and Minderoo OceanOmics Centre at UWA led environmental DNA sampling and associated tissue sample collections in support of genomic biodiversity research across the expedition. The ship-based program generated 528 eDNA samples from ROV transects and CTD stations, while representative tissue samples from 243 specimens collected in situ via ROV dives will support whole-genome sequencing and the creation of genomic reference resources. At Christmas Island, an adjacent marine protected area under Australia’s jurisdiction, eDNA samples were collected from 90 sites, including 20 locations revisited from a 2023 survey.

“This expedition lays the groundwork to support genomics-based biodiversity monitoring in one of the ocean’s most under-studied and difficult-to-reach regions. By combining eDNA and tissue samples from Roo Rise with our growing datasets from Christmas Island, we can compare biodiversity across a clear protection gradient, from a recently established marine park to the less-protected waters of the adjacent high seas. As nations move to implement the BBNJ Agreement, this kind of evidence will be critical for understanding and safeguarding the deep-water habitats that support many vulnerable species. The expedition also gives people a window into places they will likely never see for themselves, offering a way to explore deep-ocean biodiversity in some of the planet’s most remote waters and feel connected to it,” said Dr Shannon Corrigan, Principal Research Fellow and OceanOmics Centre Lead at the Minderoo OceanOmics Centre at the University of Western Australia.

Western Australian Museum scientists contributed taxonomic expertise and specimen-based research. Voucher specimens will be curated within the Museum’s permanent reference collections, supporting species identification, taxonomic description, and open access to specimens for future deep-sea biodiversity research.

The expedition also connected deep-sea science with public audiences through live broadcasts with scientists aboard the R/V OceanXplorer. More than 100 people attended a Live Cross at the Western Australian Museum Boola Bardip, while an earlier event broadcast to Christmas Island brought together approximately 80 to 100 community members and Parks Australia staff. The WA Museum live cross was recorded and is now available on the WA Museum website and YouTube, enabling broader audiences to engage with the research.

“The real legacy of expeditions like this lies in the specimens that come back to the Western Australian Museum collections. While the footage is spectacular, it is the specimens that allow us to verify what we’ve seen, describe the species, and provide a permanent record that scientists can return to as new questions and technologies emerge. What stood out was the diversity of coral and sponge habitats we encountered across the deep water environments of Roo Rise. Even for the seamounts that appeared similar on a map, the communities at each turned out to be very different, reinforcing just how diverse and patchy these deep-sea ecosystems are and how much there is still to discover,” said Jennifer McIlwain, Director, Science at the Western Australian Museum.

Around Christmas Island, the onshore program combined eDNA sampling with community engagement and local capacity building. Thirteen activities were offered to the community, alongside participation in locally organized events. Total attendance reached approximately 345, reflecting repeat participation by community members across sampling trips, presentations, and education activities.

The expedition also collected baseline plankton and microbial data relevant to research into the Milky Seas phenomenon. Bioluminescent bacteria were successfully and consistently isolated from radiolarian and zooplankton material collected through bongo net surveys. Further population genomics and physiological analysis will examine the characteristics of these cultures.

The expedition’s scientific datasets may contribute to future assessments of biodiversity, seamount ecosystems, and ecological connectivity in areas beyond national jurisdiction. The work may also inform future area-based management discussions under the Agreement on Biodiversity Beyond National Jurisdiction [BBNJ Agreement]. Future designation and management decisions sit with the relevant international processes.

The next phase of research will focus on taxonomic review, eDNA metabarcoding, whole-genome sequencing, and the processing of seafloor mapping and oceanographic data. Any observations involving organisms that may represent undescribed species will be communicated following scientific validation and partner approval.

Pending a data-sharing agreement, processed bathymetry is intended for submission to the National Oceanic and Atmospheric Administration’s National Centers for Environmental Information and global mapping initiatives including GMRT, GEBCO, and Seabed 2030.

Hashtag: #OceanX

The issuer is solely responsible for the content of this announcement.

About OceanX

OceanX is a nonprofit working to unlock the ocean’s sustainable potential. Through a dual focus on science and education, we’re building a new paradigm where humanity and the ocean mutually thrive. Our approach is fueled by exploration, leveraging advanced research, multimedia educational programs, cross-sector partnerships, and advanced technology to transform how people understand and value the ocean. Our work strives to fortify biodiversity and increase the sustainable use of ocean resources to help ensure the ocean remains a foundation for human wellbeing and future potential. OceanX is a nonprofit operating program of Dalio Philanthropies. For more information, visit and follow OceanX on , , , and .

About Minderoo Foundation

Minderoo Foundation is driven by a commitment to create a future where people and the environment we depend on can thrive. Its work focuses on strengthening communities, advancing gender equality, and protecting natural ecosystems. While its approach centers on long-term systems change, when urgent challenges arise, including humanitarian crises, it acts quickly through targeted impact missions. Minderoo Foundation drives change by working alongside those closest to the challenge, advocating for reform, building evidence for what works, and developing solutions when none exist.

About Minderoo OceanOmics Centre at UWA (OceanOmics Centre)

As a leading ocean research institute located in the Indian Ocean region, the UWA Oceans Institute harnesses transdisciplinary expertise to drive transformative research, pioneer solutions, collaborate with communities, protect marine and coastal biodiversity, and guide critical decisions for climate change mitigation and adaptation. Embedded in the UWA Oceans Institute, the Minderoo OceanOmics Centre at UWA integrates advanced genomics infrastructure, specialist expertise, and strong collaborative networks to support large-scale environmental DNA and whole-genome sequencing research characterizing marine biodiversity. Its work establishes a genomics-enabled foundation for biodiversity discovery, ecological understanding, informed conservation management, and the development of innovative biomonitoring solutions.

About Western Australian Museum

The Western Australian Museum is the state of Western Australia’s premier cultural organization, housing the state’s scientific and cultural collection. For over 120 years, the Museum has made Western Australia’s natural and social heritage accessible through research, exhibitions, and public programs. Today, the Museum has seven public locations and a Collection and Research Centre that houses more than eight million objects. The OceanXperience exhibition is currently on display at WA Museum Boola Bardip, with activities organized to engage members of the public in person and virtually.

NTU, Singapore

Nanyang Technological University (NTU) is a globally recognized research university with strengths in marine science, environmental engineering, sustainability, and Earth systems science. Through interdisciplinary research and technological innovation, NTU contributes to understanding and conserving marine ecosystems while supporting collaborative initiatives that address regional and global ocean challenges.

About Living High Seas Initiative

The Living High Seas Initiative is an international collaboration dedicated to improving scientific knowledge and governance of biodiversity in areas beyond national jurisdiction. By supporting research, policy development, and international cooperation, the initiative contributes to implementation of the BBNJ Agreement and promotes the conservation and sustainable use of biodiversity on the high seas. Its collaboration with OceanX helps generate scientific data that can inform global ocean management.

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