Media OutReach
Propelrr Adopts Entrepreneurial Operating System (EOS) and AI-first Business Model to Scale 16 Years Of Operational Excellence
Award-winning Philippine digital marketing agency reinforces its proprietary growth framework with EOS to help finance, real estate, and ecommerce brands achieve sustainable business growth through greater operational discipline and experimentation.
MAKATI CITY, PHILIPPINES – Media OutReach Newswire – 27 July 2026 – As artificial intelligence rapidly transforms digital marketing, Philippine digital marketing agency Propelrr® has adopted the Entrepreneurial Operating System® (EOS®) to strengthen the operational foundation behind its proprietary growth methodology, enabling the agency to deliver more consistent, measurable business outcomes as it scales.
The move marks a significant milestone as Propelrr celebrates 16 years of being a digital marketing agency, helping organizations across the finance, real estate, ecommerce, and enterprise sectors navigate digital transformation through data-driven marketing, experimentation, and continuous optimization.
While AI has dramatically lowered the barriers to content creation, campaign management and audience targeting, many organizations continue to struggle with translating these technologies into sustained business performance. According to McKinsey & Company, although AI adoption has accelerated globally, only a relatively small proportion of organisations have successfully scaled AI initiatives to generate meaningful enterprise-wide value, highlighting that operational capabilities and not technology alone remain the defining factor for long-term success.
“AI allows businesses to execute faster, but speed alone doesn’t guarantee growth,” said Francis Gary Viray, Founder of Propelrr®. “The organizations that will lead in the next decade are those that build systems for continuous learning, experimentation, and disciplined decision-making. That’s exactly what EOS helps us strengthen.”
Addressing the Growth Challenges Businesses Face
Drawing from more than 16 years of client engagements across multiple industries, Propelrr identified three recurring growth challenges that organisations commonly encounter regardless of sector:
- Trust-Based Growth, where businesses operating in highly regulated industries such as finance must balance compliance requirements with marketing performance.
- Considered-Purchase Growth, where customers conduct extensive research before making purchase decisions, requiring brands to establish authority across search engines, AI platforms and digital touchpoints throughout the buyer journey.
- Optimization-Led Growth, where sustained business performance depends on systematic experimentation, continuous testing and incremental improvements rather than isolated campaign successes.
Proven Results Across Industries
Propelrr’s methodology has delivered measurable outcomes for organisations operating in highly competitive industries.
For the Palawan Pawnshop Group, the agency developed paid media campaigns that balanced strict privacy and compliance requirements for finance industries with performance objectives, contributing to award-winning marketing campaigns recognised at the Marketing Excellence Awards.
For DMCI Homes, Propelrr implemented a search-first content strategy centred on the questions prospective buyers ask during the property research process, helping the developer achieve sustained organic visibility of more than 63,000 monthly organic sessions while strengthening discoverability across AI-powered search platforms.
Primary Homes achieved a 619% increase in branded traffic, a 712% increase in total website visitors, and doubled new lead generation following a research-led digital transformation programme, earning recognition at the Asia-Pacific Stevie Awards.
Meanwhile, OSP International generated more than US$2 million in incremental sales after Propelrr tested 285 research-driven growth hypotheses through its Experimentation Program, resulting in conversion improvements of up to 78.12% and multiple international marketing awards.
Building Operational Excellence Through EOS
While Propelrr’s proprietary methodology has evolved over more than a decade, EOS introduces an additional layer of organisational discipline to ensure consistent execution across every client engagement.
The EOS framework establishes clear accountability through measurable scorecards, quarterly priorities, structured weekly leadership meetings and a shared organisational vision, enabling the agency to standardise decision-making while maintaining agility as it grows.
“We’ve spent years refining how we help organizations grow,” said Mitchelle Viray, Co-Founder of Propelrr®. “EOS strengthens the operational discipline behind our methodology so clients receive the same level of accountability, consistency and execution regardless of the size or complexity of their engagement.”
The adoption of EOS reflects Propelrr’s long-term commitment to building an organisation capable of delivering sustainable client outcomes amid rapidly evolving technologies, changing consumer behaviour and increasingly competitive digital markets.
As AI continues reshaping the marketing landscape, Propelrr believes the future belongs not simply to agencies with access to the latest technologies, but to those with the operational systems capable of consistently turning those technologies into measurable business growth.
Hashtag: #Propelrr
The issuer is solely responsible for the content of this announcement.
About Propelrr®
Founded in 2008, 
Propelrr® is an award-winning digital marketing agency headquartered in Makati City, Philippines. Specialising in finance, real estate and ecommerce, the agency helps organisations accelerate sustainable business growth through its proprietary Propelrr Digital Marketing Framework®, Experimentation Program and Integrated Growth Approach. Combining data, technology, customer insights and continuous optimisation, Propelrr serves clients across the Philippines, the United States, the United Kingdom and Australia.
For more information, visit www.propelrr.com.
Media OutReach
Alpro Group and NITORI Malaysia Collaborate to Promote Better Living Through Home & Preventive Healthcare
From left to right: Ph. Lim En Ni (Chief Pharmacist & Customer Engagement Director of Alpro Group), Ph. Wong Wen Jun (Procurement Director of Alpro Group), Mr. Maezawa Yuta (Country Store Manager of NITORI Malaysia), Mr. Wada Tsutomu (ASEAN Marketing & E-Commerce Manager)
Founded in Japan, NITORI is one of Asia’s leading home furnishing and lifestyle retailers, known for offering functional, thoughtfully designed, and quality products that enhance everyday living. Meanwhile, Alpro Group is one of Malaysia’s leading integrated healthcare groups with more than 300 touchpoints nationwide, focusing on preventive healthcare, personalized health support, and accessible healthcare solutions for Malaysian families.
As the first phase of the collaboration, both parties will focus on the growing topic of sleep health, in response to increasing concerns surrounding poor sleep quality and mental wellbeing among Malaysians.
According to findings from the National Health and Morbidity Survey (NHMS) 2023, approximately 2 in 5 Malaysians do not get enough sleep daily, while studies among Malaysian working adults reported that more than 50% sleep less than the recommended 7 hours per night. Sleep deprivation and poor sleep quality have also been associated with stress, anxiety, fatigue, poor concentration, emotional burnout, and long-term health risks such as cardiovascular disease and depression.
Hashtag: #AlproGroup #AlproPharmacy #Nitori #AlproxNitori #SleepHealth #HealthyLivingStartsAtHome
https://www.alpropharmacy.com
https://www.linkedin.com/company/alpro-pharmacy/
https://www.facebook.com/alpropharmacy
https://www.instagram.com/alpropharmacy.official
Nitori Website: https://www.nitori.my/
Nitori Facebook: https://www.facebook.com/nitorimalaysia
Nitori Instagram: https://www.instagram.com/nitorimalaysia
The issuer is solely responsible for the content of this announcement.
About Alpro Group
Founded in 2002, Alpro Group’s ecosystem has grown to include Alpro Pharmacy, Apotek Alpro, Alpro スギ (Sugi) Pharmacy, Alpro Physio, Alpro Clinic, Alpro Baby, Alpro OptiSaver, Alpro Audiology, Alpro Health, and Alpro Foundation. Supported by a team of more than 1,000 healthcare professionals, including doctors, pharmacists, nutritionists, dietitians, physiotherapists, optometrist and many others, Alpro serves over 5 million families in Malaysia and Indonesia through its extensive network of 500 physical outlets.
Alpro Pharmacy is the first and only community pharmacy in the region to offer product liability insurance of MYR 1 million in Malaysia and IDR 3 billion in Indonesia, ensuring the supply of genuine medications and enhancing consumer trust.
With the vision of a healthy and vibrant world, Alpro Group aims to become the No. 1 prescription pharmacy chain in Southeast Asia.
About NITORI Malaysia
The NITORI Group began in 1967 as a small furniture store spanning approximately 30 tsubo (99 square meters) in Hokkaido, Japan. Over the decades, NITORI Group has expanded the reach to people not only in Japan but also globally to Taiwan in 2007 and China in 2014 respectively.
NITORI RETAIL ASEAN began its expansion in Southeast Asia, by opening its first store in Malaysia in January 2022. This was followed by Singapore in March 2022, Thailand and Vietnam in 2023, and the Philippines and Indonesia in 2024, successfully establishing a presence in six countries and regions in quick succession, with over 1,000 stores globally.
In February 2025, the NITORI Group revised its mission to: “Enrich the everyday lives of people all over the world.” This new mission embodies the unwavering resolve to enrich customers’ everyday lives more broadly, extending beyond just home furnishings, and broadened the business domains from furniture to home fashion, and further into apparel, home improvement, and home appliances.
The group’s growth is underpinned by a clear mission to create value through products and services that deliver the unexpected. By staying true to this philosophy, the company continues to enrich customers’ everyday lives and strengthen its presence in markets worldwide.
Mengniu’s Chinese Culture Pavilion Debuts at the FIFA World Cup, Showcasing Chinese Culture to the World
On the pitch, a single football captures the attention of billions. Beyond the stadium, civilizations come together through cultural exchange.
The Mengniu Chinese Culture Pavilion marks the first comprehensive international presentation of Beijing Central Axis since its inscription as a UNESCO World Heritage Site and debuts at one of the world’s premier sporting events. Inspired by the architectural aesthetics of traditional Chinese architecture and the spatial order of Beijing Central Axis, the pavilion follows a symmetrical layout centered on a principal axis. At its entrance stands the monumental painting Magnificent Central Axis, offering a panoramic bird’s-eye view of Beijing’s historic Central Axis while conveying, through artistic expression, the Eastern philosophy and cultural values it embodies. As visitors explore the pavilion, football fans from around the world pause to experience its interactive exhibits, immersing themselves in the richness of Chinese traditional culture. Standing outside New York New Jersey Stadium, the pavilion continues to tell vivid, contemporary stories of China to a global audience.
Beyond Football: Mengniu Elevates Cultural Exchange on the World Cup Stage
For Mengniu, building a Chinese Culture Pavilion at this FIFA World Cup reflects a deeper understanding of the powerful connection between sport and cultural exchange. Mengniu believes that the FIFA World Cup is not only the pinnacle of football competition but also a global platform where diverse civilizations meet, connect, and learn from one another. As an Official Sponsor of the 2026 FIFA World Cup from China, Mengniu sees it as both an opportunity and a responsibility to share China’s stories and showcase the richness of Chinese civilization with audiences worldwide. This commitment extends beyond football. During the Paris Summer Olympic Games and the Milan Winter Olympic Games, Mengniu, as a Worldwide Olympic Partner (TOP), continuously hosted its signature “China Night” events, integrating Chinese culture into the narrative of the world’s most prestigious sporting competitions.
Beyond a Pavilion: Mengniu’s Multi-Dimensional Presence at the FIFA World Cup
As an Official Sponsor of the 2026 FIFA World Cup, Mengniu’s presence extends far beyond traditional brand visibility. Its participation represents a comprehensive global strategy that integrates products, brand values, and corporate social responsibility.
On the product front, Mengniu Ice Cream has officially become the Official Ice Cream of the 2026 FIFA World Cup. Mengniu Ice Cream is available at all tournament venues and has simultaneously expanded into 11 major U.S. cities, including Los Angeles and New York. By bringing world-class-quality products to international consumers, Mengniu continues to strengthen the commercial foundation for its global growth.
At the brand level, together with global brand ambassadors Lionel Messi, Kylian Mbappé, and Lamine Yamal, Mengniu brings its corporate spirit, “Born for Greatness,” to life on football’s biggest stage. The company has also partnered with Hisense to launch a series of coordinated Chinese-character pitch-side advertising campaigns during the tournament. Moving beyond individual brand promotion, the two companies present a united expression of Chinese brands, confidently demonstrating the growing global influence of Chinese enterprises.
In terms of corporate social responsibility, Mengniu not only brings Chinese culture to the international stage but also demonstrates the commitment of a responsible Chinese enterprise through meaningful public initiatives. At the opening match of this year’s FIFA World Cup, six teenage footballers from Inner Mongolia were selected by Mengniu to escort the FIFA flag onto the field, creating an inspiring example of how businesses can promote youth football development while fulfilling their social responsibilities.
From a glass of milk on store shelves to a cultural journey within the pavilion, Mengniu’s World Cup presence reflects the remarkable evolution of Chinese enterprises on the global stage. Looking ahead, Mengniu will continue to leverage the world’s premier sporting events to advance health, boost brand power, strengthen global presence, and fulfill social responsibilities, contributing the strength of China’s dairy industry to sharing China’s stories and showcasing the enduring appeal of Chinese civilization with the world.
Hashtag: #Mengniu
The issuer is solely responsible for the content of this announcement.
Media OutReach
House of Origin Elevates the Cantonese Culinary Canon with Pristine Expressions for Summer
Michelin-starred culinary director Chef Xu Jingye alongside Resident Chef Tim Lam accentuate the essence of Cantonese cuisine while presenting his signature philosophy of “Refined Homeliness”
MACAU SAR – Media OutReach Newswire – 24 July 2026 – House of Origin, the exclusive private Cantonese dining destination at Galaxy Macau, the world-class luxury integrated resort renowned for its award-winning hospitality and signature “World Class, Asian Heart” service philosophy, continues to captivate discerning gourmands with its exceptional culinary craftsmanship and elegant residential-style setting. Guided by its philosophy of “Refined Homeliness”, House of Origin presents thoughtfully curated dining experiences that reinterpret the rich heritage of Cantonese gastronomy through a contemporary lens.
This season, House of Origin joins forces with China’s iconic baijiu Moutai to present an exclusive “A Journey of Craft and Time – 15-Year Moutai Pairing Dinner presented by House of Origin Masters”, where exquisite aged liquors and masterfully crafted Cantonese delicacies come together in a remarkable celebration of time, terroir and craftsmanship. Complementing this exceptional offering, House of Origin will now cater to patrons with a newly introduced lunch service that unveils an array of new signature dishes, inviting guests to savour its refined Cantonese dining by day for convenience.
When Fine Aged Liquor Meets Vibrant Cantonese Fare
Presented by House of Origin and China’s premium Moutai, the exclusive “A Journey of Craft and Time – 15-Year Moutai Pairing Dinner presented by House of Origin Masters” brings together the artistry of Cantonese cuisine and the timeless character of one of China’s most revered spirits. Available at MOP2,888 per guest for just two evenings on 31 July and 1 August, with only two tables available per night, this intimate experience is designed for discerning guests seeking a truly unique culinary journey.
Curated by two-Michelin-starred Culinary Director Xu and brought to life by Resident Chef Lam, the special menu showcases traditional Cantonese craftsmanship elevated by rare premium ingredients. Each dish has been thoughtfully paired with three remarkable aged Moutai expressions, creating a harmonious dialogue between flavour, aroma and heritage.
The pairing experience features the benchmark 15-Year Aged Moutai, a rare 2011 Feitian Moutai that has matured gracefully in bottle for fifteen years, and an extraordinary 2010 Aged Moutai 15-Year, distinguished by its exceptional depth, richness and complexity. Together, these celebrated spirits offer guests a rare opportunity to appreciate the transformative beauty of time and maturation.
The dinner unfolds as an elegant expression of Cantonese culinary heritage, where tradition and innovation converge in a harmonious journey of flavour. From the nostalgic craftsmanship of the Golden Oyster Roll Wrapped in Caul Fat to the signature House of Origin Abalone infused with Moutai aroma, each course is thoughtfully designed to complement the character and complexity of the accompanying aged Moutai, creating a sensory voyage enriched by time.
The special menu features refined creations such as Wok-fried Conch Slices with Shrimp Paste, Braised Pomelo Pith with Crab Roe and Fish Intestine, Crispy Cinnamon-infused Beef Short Rib, Roasted Goose with Fermented Black Bean and Mint, and Wok-fried Wild Mushroom Medley. Together, the dishes reveal a sophisticated progression of flavours, from rich sauce aromas and deep umami notes to the pure elegance of seasonal ingredients.
Highlights include the Braised Pomelo Pith with Crab Roe and Fish Intestine, a masterful composition balancing freshness, sweetness and savoury complexity with a lingering, refined finish. The Crispy Cinnamon-infused Beef Short Rib captivates with the gentle fragrance of cinnamon and red dates, unfolding layers of warmth and richness. The experience culminates with a comforting Pork and Rice Noodle Roll with Macau’s century-old miso sauce, a tribute to local culinary heritage that provides a memorable and deeply authentic finale.
Complemented by a nourishing herbal soup and delicate petit fours, this exclusive dining experience is more than a pairing of rare aged Moutai and exceptional Cantonese cuisine, offering an unforgettable encounter with the artistry and enduring elegance of Cantonese gastronomy.
The signature dishes featured in “A Journey of Craft and Time – 15-Year Moutai Pairing Dinner” will remain available at House of Origin, offering guests the opportunity to savour the exceptional creations born from the collaboration between Galaxy Macau’s newest Cantonese dining destination and China’s iconic Moutai. Each dish elevates heritage, craftsmanship and refined Cantonese artistry.
Introducing a New Lunch Experience Inspired by the Seasons
Honouring the Cantonese philosophy of seasonal dining, Chef Xu and Chef Lam capture the essence of summer through House of Origin’s newly launched lunch service and seasonal menu. Showcasing an abundance of fresh gourds, vegetables and premium seasonal seafood, the menu also pays tribute to Macau’s culinary heritage through the thoughtful use of ingredients such as shrimp paste by the century-old Kong Hing Loong, reflecting respect for local flavours and traditions.
Designed to meet growing demand for an elevated daytime Cantonese dining experience, the new lunch service extends the warmth and intimacy of House of Origin’s authentic, refined dining concept into the afternoon. Upholding the restaurant’s signature “Refined Homeliness” philosophy, the menu celebrates ingredient purity, seasonality and meticulous craftsmanship.
Leading the “Exquisite Lunch Signature” menu are two newly introduced signature dishes: Crab Meat and Bitter Melon Silky Soup and Black Pepper Geoduck Clam Soup Rice Noodle.
The former combines sweet local bitter melon with fresh crab meat and crab stock to create a silky, refreshing soup with remarkable depth and elegance. The latter showcases a rich ivory-coloured broth simmered for four hours with pork tripe, old hen, pork bones and white peppercorns, accompanied by geoduck clam, wild sole fish fillet and sliced tripe. Finished tableside with the pouring of the fragrant hot broth, the dish delivers both culinary theatre and heart-warming comfort.
The summer menu further celebrates seasonal ingredients such as bitter melon, night-blooming jasmine and winter gourd, alongside premium seafood including young mud crab, fresh abalone, wild grouper and razor clams. Through masterful Cantonese techniques ranging from slow-simmered soups and velvety broths to expertly executed wok-frying, Chef Xu reveals the purest expression of each ingredient.
Among the highlights, Stir-Fried Conch and Partridge with Night-Scented Flower combines the delicate floral fragrance of jasmine blossoms with conch, shrimp, partridge and fresh lily bulbs, finished with crunchy walnuts for added texture and a captivating wok hei. The classic Double-Boiled Winter Melon and Frog with Dried Scallop, inspired by the celebrated Tai Shi Banquet tradition, features tender frog leg and sweet winter melon in a crystal-clear broth simmered for four hours. Equally enticing is Braised Hairy Gourd with Crab Roe Paste, where the natural sweetness of the gourd is elevated by the rich umami of aromatic crab paste.
Meanwhile, the comforting Rice Noodle Soup with Geoduck and Wild Sole embodies the warmth of a traditional family banquet, while the Crab Meat and Duran Bitter Melon Soup, featured on both the lunch and seasonal menus, offers guests a refreshing expression of summer that is both heart-warming and refined.
For the latest updates on Galaxy Macau and House of Origin, please visit: www.galaxymacau.com.
Hashtag: #GalaxyMacau
The issuer is solely responsible for the content of this announcement.
About Galaxy Macau Integrated Resort
Galaxy Macau, The World-class Luxury Integrated Resort delivers the “Most Spectacular Entertainment and Leisure Destination in the World”. Developed at an investment of HK$43 billion, the property covers 1.1 million-square-meter of unique entertainment and leisure attractions that are unlike anything else in Macau. Nine award-winning world-class luxury hotels provide close to 5,000 rooms, suites and villas. They include Banyan Tree Macau, Galaxy Hotel™, Hotel Okura Macau, JW Marriott Hotel Macau, The Ritz-Carlton, Macau, Broadway Hotel, Raffles at Galaxy Macau, Andaz Macau and Capella at Galaxy Macau. Unique to Galaxy Macau, the 75,000-square-meter Grand Resort Deck features the world’s longest Skytop Adventure Rapids at 575-meters, the largest Skytop Wave Pool with waves up to 1.5-meters high and 150-meters pristine white sand beach. Two five-star spas from Banyan Tree Spa Macau and The Ritz-Carlton Spa, Macau help guests relax and rejuvenate.
As the dining destination in Asia, Galaxy Macau offers a wide variety of gastronomic delights, exquisite experiences and ingredients of the finest quality with over 120 dining options from Michelin dining to authentic delicacies; Galaxy Promenade is the hottest shopping destination featuring the latest in fashion and curated experiences in Macau. Spanning over 100,000-square-meter, luxury flagship stores, lifestyle boutiques and our selection of labels are among the more than 200 world-renowned brands for a world-class shopping journey; Galaxy Cinemas, immersive thrills and luxurious comfort go hand in hand at Galaxy Cinemas. All 10 theatres are equipped with the latest audio-visual technology; CHINA ROUGE, one-of-a-kind deluxe lounge that evokes the glitz and glamor of Shanghai’s golden era with entertainment in luxury and style; and Foot Hub presents the traditional art of reflexology to make you feel more relaxed and revitalized. For Authentic Macau Flavours & Vibrant Asian Experiences, Broadway Macau – just a 90-second walk via a bridge from Galaxy Macau, has over 35 Authentic Macau & Asian Flavours at its Broadway Food Street. The 2,500-seat Broadway Theatre plays host to world-class entertainers and a diverse array of cultural events. Meeting, incentive and banquet groups are also well looked after with a portfolio of unique venues in Galaxy Macau and a professional service staff.
Galaxy International Convention Center (GICC) is the latest addition to the Group’s ever-expanding integrated resort precinct and will usher in a new era for the MICE industry in Macau. GICC is a world-class event venue featuring 40,000-square-meter of total flexible MICE, and a 16,000-seat Galaxy Arena – the largest indoor arena in Macau.
For more details, please visit 
www.galaxymacau.com, www.broadwaymacau.com.mo and www.galaxyicc.com.
