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Prudential Singapore launches protection plan to help families navigate their health gap years
As Singaporeans see higher incidences of critical illness (e.g. almost 58 per cent increase in stroke patients from 2011 to 2021[1]), many families will experience a serious health episode and the affected family member may be unable to work during their recovery. During this ‘health gap’ period, the resulting income loss creates a strain on household finances, along with additional costs to care for the patient at home.
Many Singaporean households remain unprepared to deal with such a scenario. According to the 2022 Protection Gap Study by the Life Insurance Association of Singapore, there is a 74 per cent protection gap[2] against critical illnesses such as cancer[3], stroke[1], and heart disease[4]. This gap is especially challenging for young families raising children and the sandwich generation caring for both children and ageing parents.
Insurance plans play different roles in supporting families during a serious health event. While hospitalisation insurance covers eligible hospital and treatment bills, critical illness plans pay a lump sum upon diagnosis and families have the flexibility to decide how they want to use the payout.
Ms Toni Fung, Chief Customer and Marketing Officer, Prudential Singapore, said: “Many families think that hospitalisation coverage is sufficient when a serious illness strikes and may overlook the wider financial impact on the household. For young families and the sandwich generation, a critical illness can disrupt income and add caregiving responsibilities that impact household finances. Critical illness coverage is therefore not just personal protection, but family protection, as it provides a lump-sum payout to take care of these additional costs.
“Families should consider critical illness protection early to ensure they have a safety net in place and the peace of mind to focus on recovery during their health gap years. With PRUActive Life V, families have access to a comprehensive protection plan that stands firmly behind them for life, even when the unexpected happens.”
Protection for families during their health gap years
PRUActive Life V, alongside its critical illness add-ons, provides whole life coverage for death, terminal illness, total and permanent disability and critical illnesses. It covers a wide range of 182 conditions ranging from cancer to accidental fracture of spinal column and includes additional payouts for 27 medical conditions e.g. mental illness and juvenile conditions[5].
Families may enhance their coverage up to five times (Multiplier Benefit[6]) up until age 80, to scale protection in tandem with their growing household income and caregiving commitments. There is also Kinship Booster[7], a 10 per cent boost in basic coverage for free when an immediate family member takes up PRUActive Life V.
Besides young families, critical illness protection is also important for singles with caregiving responsibilities for other family members such as elderly parents or siblings. A serious illness can disrupt their ability to work and continue supporting those who depend on them financially or for care.
Added Ms Fung: “Singles may face added pressure on their personal finances and family obligations during a prolonged period of rest as they do not have a spouse to share the burden. Critical illness coverage becomes an important safeguard to help them stay financially resilient while managing their caregiving responsibilities.”
Understanding the hidden costs of health gap years
Families can face significant financial strain when they take time off to recover from a critical illness. In Singapore, a family with young children has an average monthly household income and expenditure of $21,435 and $8,577 respectively.
Consider a 35-year-old father with two young children who contributes $15,000 to the monthly household income. When he suffers a stroke, the father pauses work and that results in a loss in income. Table A outlines additional ‘hidden’ costs[8] that he may face during his health break.
Ms Fung highlighted: “Many families underestimate the significant financial cost of recovery during their health gap years, which can be as much as 3.9 times[9] of one’s annual income based on the assumption of a five-year recovery period. Apart from the disruption to income, families may face ‘hidden’ costs such as caregiving arrangements, home modifications and therapies, as well as the longer-term reality that their insurance options may become limited after a serious illness. These hidden expenses will continue to accumulate and place added pressure to household finances.”
| # | Examples of ‘hidden’ costs[7] during health gap years |
| 1. | Caregiving support e.g. salary of a foreign domestic worker or day nurse, or enrolment in a day care centre |
| 2. | Caregiver impact e.g. caregivers/family having to take no-pay leave, paying for convenience services such as meal delivery or childcare help, and mental load |
| 3. | Home modifications to support changes in patient’s mobility and motor skills |
| 4. | Therapy e.g. physiotherapy, occupational therapy, speech therapy, emotional counselling, Traditional Chinese Medicine etc. |
| 5. | Costly drugs and alternative treatments |
| 6. | Unforeseen expenses which might come up due to complications arising from the diagnosed critical illness |
Table A: Hidden costs of health gap years
PRUActive Life V provides families with comprehensive protection against critical illness to manage financial uncertainties during their health gap years.
Other key features include:
For more information on PRUActive Life V, please refer to: https://www.prudential.com.sg/pal-v
[3] Source: https://www.healthhub.sg/well-being-and-lifestyle/personal-care/cancer-facts-you-cannot-ignore
[5] Includes Antley Bixler Syndrome, Sanfillipo Syndrome, Bile acid synthesis disorder, and Pyruvate Dehydrogenase Complex Deficiency
[6] Multiplier Benefit is applicable only if you chose to have this benefit when you purchase the plan. You may choose from Multiplier Benefit factors of 2x, 3x, 4x or 5x and Multiplier Benefit ages of 65, 70, 75 or 80. The Multiplier Benefit factor and the Multiplier Benefit age will apply to PRUActive Life V and its attached Early Crisis Care and Crisis Care supplementary benefits.
[7] Only applies if the life assured is below age 55 when the immediate family bought the policy. It adds an extra 10% of the death and terminal illness sum assured of the life assured’s policy, up to S$100,000.
[8] References: https://www.snsa.org.sg/post/helpful-information-for-stroke-survivors-and-caregivers; https://edge.sitecorecloud.io/agencyforinb6cc-agencyforin73f5-production08ac-d178/media/agency-for-integrated-care/Files/Caregiving-Support/General-Caregiving-Resources/AIC_AB_Senior-MobilityAids_web.pdf
[9] Source: https://www.lia.org.sg/media/3974/lia-pgs-2022-report_final_8-sep-2023.pdf
[10] The income payout option allows you to receive yearly payouts from the surrender value of the policy over a period of 10 years. As such, this option is like partial surrender. Please note that once you begin receiving the yearly payouts, the sum assured and the long-term value of your policy will be reduced.
[11] Subject to a maximum of 1 claim per policy
[12] This benefit is only available when your policy has acquired a surrender value that is equal to at least two years’ of premiums paid. This interest-free loan amount needs to be paid back at the end of the premium deferment period. If the loan amount is not paid back at the end of the premium deferment period, interest will be charged. The Premium Defer Benefit can only be used once per policy.
[13] The bonuses are NOT guaranteed and will vary according to the future experience of the participating fund.
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About Prudential Assurance Company Singapore (Pte) Ltd (Prudential Singapore)
Prudential Assurance Company Singapore (Pte) Ltd is one of the top life and health insurance companies in Singapore, serving the financial and protection needs of the country’s citizens for 95 years. As at 31 December 2024, it has S$57.7 billion funds under management. The company has an AA Financial Strength Rating from leading credit rating agency Standard & Poor’s and delivers a suite of well-rounded product offerings in Protection, Savings and Investment through multiple distribution channels including a network of 5,400 financial representatives.
Media OutReach
FikaGO Debuts in SoHo, Blending Pet Stroller with Modern Lifestyle Design
The Taiwan-born pet mobility brand opens its first SoHo pop-up inside Flying Solo, bringing its Nordic-designed pet stroller collection to the heart of New York City.
NEW YORK, USA – Media OutReach Newswire – 02 April 2026 – FikaGO, the design-led pet mobility brand recognized across Asia and Europe, has opened its first New York City pop-up store inside Flying Solo in SoHo. The opening marks a deliberate move for a pet brand into one of the world’s most competitive retail districts.
Since entering the online American market in 2025, FikaGO has built a growing community of pet parents who see their animals as a central part of everyday life. Positioned as lifestyle essentials rather than conventional pet gear, FikaGO’s range of products is designed for people who want the best for their fur babies.
“We’ve always believed that pet products should not only be functional, but also beautifully integrated into everyday life.” — Eric Guu, Co-founder, FikaGO
SoHo was a considered choice: Flying Solo, with locations in New York and Paris, is known for championing independent design with a distinctly global sensibility.
The pop-up showcases FikaGO’s auto-folding Free To Go 2 in Sandy Beige, the brand’s bestselling product. All FikaGO’s products are manufactured using eco-friendly fabrics made from recycled materials, reflecting a commitment to sustainability. This includes their large-capacity Agile 2 pet strollers to their airline-approved Truffle carriers and the heavy-duty Kross pet wagon.
“Launching in SoHo is a meaningful milestone for us; it allows customers to truly experience the quality, design, and intention behind every FikaGO product.” — Eric Guu, Co-founder, FikaGO
As pet ownership rises globally, particularly among urban millennials and Gen Zs, demand for products that combine functionality, design, and lifestyle integration continues to grow. FikaGO was built for precisely this moment, and SoHo is precisely where that moment lives.
Visit the FikaGO pop-up at Flying Solo, 419 Broome Street, New York, or explore the full collection at https://us.fikago.com/.
Hashtag: #FikaGO #petmobilitybrand #petstroller #petcarrier #petwagon #petkennel #petbiketrailer
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About FikaGO
FikaGO is a pet mobility brand founded in Taiwan, dedicated to crafting products that blend functionality, comfort, and modern aesthetics. With a presence across Asia and growing reach in Europe and the U.S, FikaGO is redefining everyday experiences between pets and their humans.
Media OutReach
Lee Kum Kee Celebrates Culinary Excellence at the Historic Hong Kong Debut of Asia’s 50 Best Restaurants 2026
From 23-25 March, Lee Kum Kee brought together top chefs, diverse cultures and industry communities through a range of thoughtfully curated experiences, bringing authentic Asian flavours to the global stage. As well as reaffirming the brand’s Asian roots and international perspective, its involvement reflected an enduring commitment to preserving culinary heritage and driving gastronomic innovation.
“Asian Flavour Duet“: A Culinary Journey Through Heritage and Innovation
Helping to build momentums for this year’s awards, Lee Kum Kee collaborated with Vicky Cheng, the acclaimed Executive Chef and owner of WING, to co-create the “Asian Flavour Duet”, a Hong Kong-style late-night supper party on 24 March. Hosted at two Hong Kong culinary landmarks, the experience unfolded in two chapters – “Paying Tribute to Heritage” and “Innovative Fusion” – and invited guests to explore the limitless possibilities of Asian flavour.
The evening began at the century-old Lin Heung Lau teahouse, a space filled with nostalgia and memories for generations of Hong Kongers. Chef Vicky reinterpreted classic Hong Kong late-night dishes using signature Lee Kum Kee sauces, while guests were immersed in the warmth of the historic venue.

The celebration then moved to Medora, Chef Vicky’s Western dining space, where an “Innovative Fusion” was revealed. He showcased his modern culinary philosophy by incorporating Lee Kum Kee sauces with contemporary techniques to create bold, unexpected dishes. Guests also enjoyed specially crafted cocktails infused with Lee Kum Kee sauces, alongside a delightful yet refined sauce-inspired gelato, demonstrating a harmonious interweaving of savoury, umami, sweetness and spice.
The multisensory journey seamlessly blended tradition with innovation, exploring the future of cuisine while highlighting Lee Kum Kee’s role as a global gateway to Asian culinary culture.
At the event, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee, commented, “Tonight, we are honoured to celebrate Hong Kong’s late‑night food culture with Chef Vicky and the global culinary community. From the legacy of Lin Heung Lau to the forward‑looking spirit of Medora, we are proud to be part of the creative journey and help showcase the depth of Asian flavours on the world stage.”
Celebrating a Gastronomic Brilliance with the Highest Climber Award Sponsored by Lee Kum Kee
During the awards ceremony on 25 March, Lee Kum Kee’s booth showcased a range of the brand’s acclaimed classic sauces and innovative products. Guests sampled specially crafted bites featuring Lee Kum Kee sauces, engaging directly with the flavours and techniques that have made the brand a trusted partner in both home and professional kitchens worldwide.

As part of the evening’s celebration of the region’s most exceptional culinary talents, the Highest Climber Award sponsored by Lee Kum Kee was presented to Lamdre in Beijing by Chef Park from Atomix (No.1 in North America’s 50 Best Restaurants 2025). Lambre was applauded for its pioneering plant-based dining space that promotes healthy, sustainable living while honouring Chinese biodiversity in its menus.

In addition, WING, led by Chef Vicky, achieved an impressive second place in 2026 Asia’s 50 Best Restaurants list. The restaurant had also previously ranked No. 11 on The World’s 50 Best Restaurants list in 2025, underscoring its continued international acclaim.
Building the Future Together: Deepening Global Partnerships
With the success of this prestigious awards ceremony in Hong Kong, China, Lee Kum Kee looks forward to deepening its collaboration with leading talents in the global culinary community. By continuing to champion Asian flavours and foster meaningful dialogue and exchange, the brand will continue to bring the spirit of Asian cuisine to kitchens and dining tables around the world.
Hashtag: #LeeKumKee #LKK
The issuer is solely responsible for the content of this announcement.
About Lee Kum Kee
Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.
About Asia’s 50 Best Restaurants
Launched in 2013, Asia’s 50 Best Restaurants aims to showcase the outstanding achievements and diverse culinary landscape of the region. The list is determined by the Asia’s 50 Best Restaurants Academy, a panel of over 350 culinary experts from across Asia who vote independently based on their specialised knowledge of the local dining scene. The Asia’s 50 Best Restaurants series includes the awards ceremony and list announcement, creating a premier networking platform for restaurateurs, media, seasoned travelers and culinary connoisseurs to celebrate the exceptional service, passion and talent in the dining industry.
Media OutReach
DHL Express appoints new commercial lead for Asia Pacific
- Herbert Vongpusanachai takes on the role of Senior Vice President for Commercial for the region, effective April 1, 2026
SINGAPORE – Media OutReach Newswire – 2 April 2026 – DHL Express, the world’s leading international express service provider, has appointed Herbert Vongpusanachai as Senior Vice President, Commercial for Asia Pacific, effective April 1, 2026. Herbert, who currently serves as Managing Director for DHL Express Thailand & Indochina, will be based in Singapore for his new role.
Herbert brings more than two decades of leadership experience within DHL Express, having successfully helmed multiple key markets across the region. He first joined the company in 2003 as Managing Director for Thailand & Indochina, later taking on leadership of Singapore in 2008, followed by Hong Kong & Macau in 2016. Since returning to lead Thailand & Indochina in 2020, he has driven sustained year‑on‑year profitable growth, transforming the cluster into one of the region’s key engines of expansion.
“Herbert has an exceptional track record of delivering strong business results while nurturing highly engaged teams across diverse markets. His deep understanding of our customers, collaborative leadership style, and ability to unearth opportunities in complex environments make him the ideal leader to drive our commercial agenda for Asia Pacific. I am confident that under his guidance, we will continue to accelerate sustainable growth across the region,” said Ken Lee, CEO for Asia Pacific, DHL Express.
In his new regional role, Herbert will shape and accelerate the commercial strategy for DHL Express across Asia Pacific by working with other functions to assess new sectors, routes and trade lanes with high potential for growth. He will focus on deepening customer engagement and supporting their expansion, while driving sustainable volume growth and advancing the adoption of new technologies to enhance commercial execution across markets. With his extensive country expertise and people‑first leadership style, Herbert is well‑positioned to support both regional and country teams in raising commercial performance to new levels.
“Asia Pacific remains an important anchor in global trade as seen in the latest DHL Global Connectedness Report, and this indicates the unwavering role of logistics to facilitate the flow of goods. With the newly introduced Heavyweight Express solution, which enables customers to ship heavyweight shipments with speed, certainty and reliability, I look forward to working alongside our talented teams to contribute to shaping the next chapter of DHL Express’s commercial success,” said Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express.
The latest DHL Global Connectedness Report shows that the region remains a major anchor of global commerce, with multiple economies rising in global connectedness rankings and Southeast Asia firmly establishing itself as a fast‑growing trade corridor. This also mirrors one of DHL Group’s strategies to better support 20 markets globally to accelerate growth; eight of them rest in Asia Pacific – underscoring the region’s critical role in DHL’s global network. As trade flows diversify and intra‑Asia integration deepens, this leadership appointment further strengthens DHL Express’s position in Asia Pacific.
Hashtag: #DHL
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The issuer is solely responsible for the content of this announcement.
DHL – The logistics company for the world
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 389,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.
DHL is part of DHL Group. The Group generated revenues of approximately 82.9 billion euros in 2025. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.
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