Media OutReach
PUYI OPTICAL and ZEISS Officially Become Global Strategic Partners
Offering an Elevated Professional Vision Care Experience at the PUYI VISION CARE LAB in Central
HONG KONG SAR – Media OutReach Newswire – 14 February 2025 – PUYI OPTICAL is delighted to announce its partnership with ZEISS as a “Global Strategic Partner.” The collaboration will enhance the offerings at the PUYI VISION CARE LAB in the Central flagship store by integrating the optical expertise from professional optometrists and a full suite of ZEISS optical instruments and cutting-edge technology, delivering personalized vision care solutions. From prescription to optical lens customization, customers will experience the exceptional and attentive service offered by PUYI OPTICAL and ZEISS.
ZEISS strengthens commitment to the Asia-Pacific region
PUYI OPTICAL and ZEISS have been collaborating seamlessly in the optical field, transcending traditional business boundaries and redefining new integration on innovative technology and exceptional service. In 2013, the first “PUYI ZEISS Optical Lab” was launched at Puyi’s flagship store in Central, equipped with a comprehensive suite of state-of-the-art ZEISS optical instruments and extensive vision care solutions. This successful model has since been expanded to all PUYI OPTICAL stores in Hong Kong, Macau, Mainland China, Taiwan, and Singapore, effectively addressing diverse vision care needs. The successful launch of the ZEISS SmartLife PRO lens in 2020 also resulted in significant sales growth across PUYI OPTICAL stores.
The designation of “Global Strategic Partner” signifies that PUYI OPTICAL and ZEISS will integrate their long-standing commitment to customer-centricity into a pivotal component of product research and development. In alignment with the growing trend towards consumer focus, the collaboration between Puyi and ZEISS would develop the most suitable optical products. Therefore, ZEISS’s business development efforts will concentrate on the Asia-Pacific region, bringing together its top research teams to establish a global innovation hub. This initiative will not only significantly enhance research and development cycles to meet the demands of a vast and promising global market but also reinforce the increasing importance of the Asian market to ZEISS.
Mr. Jeffery Yau, the founder and CEO of PUYI OPTICAL, expressed his enthusiasm about the partnership with ZEISS. They are thrilled that PUYI OPTICAL has officially become a ‘Global Strategic Partner’ with ZEISS. They are committed to providing innovative and exceptional retail services, leveraging ZEISS’s advanced technology and expertise to enhance customers’ vision care experiences. As a pioneer in their respective fields, the partnership between PUYI OPTICAL and ZEISS would drive continuous product innovation to meet the evolving needs of their customers. Together, they will elevate the overall experience in vision care, delivering superior services and products.
Mr. SVEN HERMANN, member of the Executive Board of Carl Zeiss AG, Head of ZEISS Consumer Markets Segment, stated PUYI OPTICAL, as ZEISS’s core partner in China and Singapore, has set a new standard in the global optical retail sector with its exceptional service experience. He expressed his honor in elevating this collaboration to “Global Strategic Partner” and highlighted the exclusive launch of personalized optical solutions, such as the ZEISS SmartLife PRO Individual 3.0 and ZEISS i.Scription, which offered customers an unparalleled optical experience. Furthermore, Sven revealed that ZEISS LuminArt, set to launch in 2025, marks a groundbreaking advancement that will significantly enhance the overall experience in vision care.
PUYI VISION CARE LAB offers premium professional vision care services
The newly established PUYI VISION CARE LAB is located in THE MARQUE, the flagship store of PUYI OPTICAL in the heart of Central. The lab combines the expertise of PUYI OPTICAL’s professional optometrists with an extensive suite of ZEISS optical instruments and cutting-edge technology. This setup provides customers with comprehensive eye health and vision assessments. The exclusively introduced precision refractive instrument, i.Profiler® Plus, accurately captures visual performance from eyes, consolidating it into comprehensive prescription information. This is complemented by the ZEISS VisuFit 1000 digital centration device, which captures data on frame and facial features. Through meticulous facial measurements and frame fitting analyses, customized lenses are tailored to fit the frames perfectly, ensuring a personalized and comfortable visual experience for customers. Furthermore, the facility is equipped with medical-grade ZEISS instruments and technology, enabling comprehensive personal vision analysis, precise eye measurements, and performance assessments. This allows customers to gain a deeper and more thorough understanding of their eye health.
Exclusive ZEISS’s lens customization solutions
As the demand for personalized lenses continues to increase, customers now expect lenses tailored to their specific vision needs and lifestyles. This trend has driven PUYI OPTICAL and ZEISS to enhance their efforts in providing precise personalized prescription services and high-quality lifelong vision care solutions. To address the need for customized lenses, PUYI OPTICAL has exclusively launched the ZEISS SmartLife PRO Individual 3.0. This product features intelligent design to meet the diverse visual needs of modern individuals. By utilizing advanced screening instruments and professional optometric services, the system collects individual data from customer’s eyes, accurately capturing their unique visual needs and behaviors to create lenses that perfectly align with their vision requirements.
Additionally, PUYI OPTICAL has exclusively introduced ZEISS i.Scription® lens technology. This advanced visual measurement technology not only enhances the accuracy of the lenses but also provides a personalized vision care solution for each customer. By capturing a greater volume of visual data, ZEISS i.Scription® allows for precise assessments of individual vision needs and the customization of lenses based on their prescriptions and facial contours. Utilizing sophisticated instruments, this technology conducts comprehensive measurements of the eyes, ensuring that the lenses deliver clearer and sharper visual results both during the day and under artificial lighting at night.
Two Brands, One Vision
Over the past decade, PUYI OPTICAL and ZEISS have evolved from an initial collaboration into a global partnership, driven by their shared belief in “Two Brands, One Vision.” This common vision has enabled PUYI OPTICAL and ZEISS to seamlessly combine retail expertise with cutting-edge technology. Looking ahead, they will continue to develop the most suitable optical products for the market and explore new frontiers in the eyewear industry together.Hashtag: #PuyiOptical #ZEISS
The issuer is solely responsible for the content of this announcement.
About Puyi Group
Established in 2001, Puyi Group was founded with the ambition to create the most prestigious and sophisticated experiences in eyewear. In the past decades, The Group has successfully transformed the role of eyewear from an ordinary necessity to a sophisticated accessory and has paved its way as a global leader and pioneer in luxury eyewear. With customers as its foremost priority, the Group strives to offer prestigious, personalised and one-stop eyewear experiences. Puyi Group selectively collaborates with globally-renowned eyewear and fashion brands to bring forth an unparalleled assortment of high-quality eyewear products. The Group offers professional services, introduces cutting-edge eye exam equipment and engages the corporate social responsibility to bring vision care and eyewear experiences to new heights.
Puyi Group boasts a substantial retail presence across Mainland China, Hong Kong and Macao Special Administrative Regions, Taiwan Regions, and Singapore.
Puyi Group has created a variety of luxury retail concepts: Puyi Optical (Luxury & Prestige) * Glasstique (Contemporary) * Point De Vue (Male Concept Store) * Reflections (Female Concept Store) * O-O Shop (Modern Concept) * 2020EYEhaus (Lifestyle). The Group also runs standalone boutiques for international brands, such as GENTLE MONSTER, LINDA FARROW, LINDBERG by PUYI OPTICAL and LOTOS.
Puyi Group is a member of Europe Group, and a sister company of Europe Watch Company.
Website: 
https://www.puyi.com
Facebook: 
https://www.facebook.com/PuyiOptical
Instagram: 
https://www.instagram.com/PuyiOptical
About ZEISS
As a top optical brand with a history spanning 178 years, ZEISS is one of the impactful optical product brands in the world. For over a century, ZEISS has led the market by delivering exceptionally high-quality optical products and professional expertise. As a forward-thinking classic optical brand, ZEISS has never ceased its pursuit of ultimate precision and innovative technology in the manufacturing of optical lenses. The brand aims to be a lifelong partner in vision care for everyone, dedicated to ensuring that individuals can see as clearly and as far as possible. This commitment stems from our deep belief that each person’s vision is uniquely different.
Committed to addressing the difficulties regarding people’s livelihood through the rule of law, Pi Jianlong, a lawyer and a national political advisor, has spent years going deep into factories, workshops, law firms and juvenile probation and rehabilitation centers, making sure that his proposals, grounded in rigorous field research, are precise, practical and responsive to real needs.
Noting the predicament faced by food delivery riders, including the lack of contracts, social security and basic protection, he proposed targeted suggestions such as innovating social security models and strengthening platform responsibilities. In 2025, platforms such as JD.com and Meituan successively introduced social security plans, providing full social insurance coverage for full-time riders and accident and medical insurance for part-time riders.
Awarded for his outstanding performance in 2025 by the Chinese People’s Political Consultative Conference (CPPCC) National Committee recently, Pi exemplifies the commitment of thousands of CPPCC members to serving the people through high-quality duty fulfillment, underscoring the CPPCC’s role as a major vehicle through which people’s democracy is practiced.
On Wednesday afternoon, China’s top political advisory body, the CPPCC National Committee, kicked off its annual session in Beijing. Chinese President Xi Jinping, together with other leaders, attended the opening meeting of the fourth session of the 14th CPPCC National Committee.
99.9% proposals handled
Acting as a dedicated consultative body, the CPPCC has pooled extensive consensus and strength to support the successful conclusion of the 14th Five-Year Plan and a solid start to the 15th Five-Year Plan over the past year, injecting strong vitality into the practice of whole-process people’s democracy – a key concept put forward by Xi himself to advance China’s political landscape.
Over the years, China has made all-around progress in improving the institutions, standards and procedures of socialist democracy and advanced socialist consultative democracy by way of extensive participation.
According to a work report delivered at the opening meeting, in 2025, the CPPCC National Committee received 5,992 proposals from its members, of which 5,061 were accepted for processing. The response rate for the accepted proposals stood at 99.9%.
The CPPCC National Committee members carried out 6,778 activities to serve the people, along with 11,115 outreach activities engaging people from relevant sectors. These efforts benefited more than 4 million people.
By innovating consultative and deliberative methods, improving consultative democracy institutions, and fostering a culture of consultation, the CPPCC has further strengthened its role in promoting democracy and offering policy advice while building consensus.
Over the past year, the CPPCC National Committee held 98 consultative and deliberative events, ranging from promoting the country’s green and low-carbon transition for the 15th Five-Year Plan and developing the silver economy to improving and innovating social governance. These efforts demonstrate that consultative democracy is grounded in reality and responsive to public needs, pooling support, consensus, wisdom and strength to advance Chinese modernization.
Securing a strong start to the 15th Five-Year Plan
Supporting the formulation of the 15th Five-Year Plan serves as a key task of the CPPCC in 2025, representing a vivid practice of whole-process people’s democracy.
From May 20 to June 20 last year, China launched an online public consultation to gather opinions for its next five-year plan. The initiative drew over 3.11 million valid submissions, yielding more than 1,500 constructive suggestions across 27 topics.
A summary of these findings was submitted to the Party leadership, ensuring that the people’s voices were heard at the highest level. By September, a total of 2,112 suggestions had been collected from various regions, departments and sectors, resulting in 218 revisions to the document.
To contribute to the 15th Five-Year Plan, the CPPCC, over the past year, held a special standing committee meeting and carried out 54 special studies, yielding a series of high-quality outcomes. Meanwhile, it launched a special research column, publishing 55 issues to provide evidence-based references for policy-making.
This broad-based participation highlights that national development strategies are rooted in public will, gathering strong momentum for Chinese modernization.
According to the work report, in 2026, the CPPCC will conduct in-depth research and thorough consultations on major tasks and strategic measures of the 15th Five-Year Plan and carry out cross-committee, cross-sector and cross-disciplinary studies, aiming to put forward forward-looking, targeted and operable policy suggestions, according to the report.
Focusing on key issues in areas such as economic development, technological innovation, reform and opening up, social development, and people’s livelihood, the CPPCC will truthfully reflect public opinions based on facts and implement the CPPCC National Committee’s democratic oversight work plan during the 15th Five-Year Plan period.
For more information, please click:
https://news.cgtn.com/news/2026-03-04/How-China-builds-consensus-boosts-growth-via-consultative-democracy-1LeSOfZLbk4/p.html
Hashtag: #CGTN
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Media OutReach
Kiztopia celebrates grand opening of its newest family edutainment centre at Toppen Shopping Mall, Johor Bahru
Kiztopia brings its award-winning “Play to Learn, Learn through Play” concept to Southern Malaysia, marking its 3rd outlet in Malaysia and 22nd across APAC
JOHOR BAHRU, MALAYSIA – Media OutReach Newswire – 7 March 2026 – Kiztopia, Singapore’s leading family edutainment brand, officially celebrated the grand opening of its newest outlet at Toppen Shopping Centre, Johor Bahru on February 26, 2026. This milestone marks Kiztopia’s third outlet in Malaysia since 2024 and its 22nd family edutainment centre across the Asia-Pacific region.
Founded in Singapore in 2019 with its flagship outlet at Marina Square, Kiztopia was awarded “Best Attraction Experience” at the Singapore Tourism Awards in 2021. Today, the brand operates across Singapore, Hong Kong, Thailand, Indonesia and Malaysia, with sub-brands including Kiztopia Club, Bouncetopia, SkyPark, Kiztopia Prestige, and Xventure — a sports and adventure concept designed for teens, adults and thrill-seekers.
The Johor Bahru outlet represents Kiztopia’s continued commitment to expanding its footprint in Malaysia, bringing innovative and immersive family experiences to the southern region.
Speaking at the grand opening ceremony, Ms. Heidi Tian, Founder and CEO of Kiztopia, said:
“A very warm welcome to our grand opening ceremony at Toppen Shopping Centre today. This marks our third outlet opened in Malaysia since 2024 and our 22nd outlet in the APAC region. We are honoured to collaborate with Ikano Group and delighted to bring memorable experiences and timeless fun to all families in Johor and across Malaysia.
We are fully committed to Malaysia’s market development and hope to bring more innovative and creative concepts and experiences to Malaysian families.”
Ms. Su Wei, General Manager of Kiztopia Malaysia, added:
“This expansion reflects how much we value families in the South. Beyond the play zones, our team is here to create lasting memories — and we can’t wait to see the smiles begin at Toppen.”
Mr. Sergey Aristarkhov, Centre Manager of Toppen Mall, shared: “Toppen is not just a shopping mall; it is a place that creates meaningful experiences for families and children. This is what we believe in. We are proud to welcome Kiztopia as part of our experiential offerings, strengthening Toppen’s position as a destination for family bonding and interactive play.”
A world of imaginative play and active learning
Kiztopia is built around its core philosophy of “Play to Learn, Learn through Play.” The Johor Bahru outlet features vibrant thematic play zones inspired by Kiztopia’s eight unique IP-registered characters, each designed to stimulate creativity, physical activity, and social development.
Children can explore large-scale interactive playground structures, role-play zones that spark imagination, obstacle courses that encourage physical agility, and immersive activity areas that nurture teamwork and problem-solving skills.
Designed as a safe, engaging and enriching environment, the centre allows children to build confidence while strengthening family bonds through shared experiences.
Beyond daily play sessions, Kiztopia also offers curated birthday party packages and school visit programmes, providing customised, guided experiences that combine fun, education and memorable celebrations for children of all ages.
Strengthening Malaysia’s family entertainment landscape
The launch at Toppen Shopping Centre reinforces Kiztopia’s long-term commitment to Malaysia as a key growth market in Southeast Asia. By collaborating with Ikano Group and Toppen Mall, Kiztopia aims to deliver not just entertainment, but holistic family experiences that blend education, physical play and emotional connection.
With Malaysia’s growing demand for premium indoor family attractions, Kiztopia continues to innovate with new concepts, seasonal events and cross-brand experiences such as Jumptopia™ and Splashtopia — signature inflatable event experiences that have delighted families across the region.
Visit Kiztopia at Toppen Shopping Centre
Families in Johor Bahru and surrounding areas are invited to experience Kiztopia’s newest outlet at Toppen Shopping Centre and discover a dynamic space where imagination, learning and fun come together.
For more information, please visit:
Website: https://kiztopia.com.my/
Facebook: https://www.facebook.com/kiztopiamy
Instagram: https://www.instagram.com/kiztopiamy
Media Assets: https://drive.google.com/drive/folders/1cA9ojcjEx2vOqVwoccUblUwR1UDLX4Y6?usp=sharing
Marketing: Rachel – 014-7196961
Hashtag: #KiztopiaToppen #Edutainment #ToppenShoppingMallJB #JohorBahru
https://kiztopia.com.my/
https://www.facebook.com/kiztopiamy
https://www.instagram.com/kiztopiamy
The issuer is solely responsible for the content of this announcement.
Kiztopia
Founded in 2019 with its flagship outlet at Marina Square, Kiztopia is Singapore’s leading family edutainment brand, awarded “Best Attraction Experience” at the Singapore Tourism Awards in 2021. Featuring eight unique IP-registered characters, Kiztopia offers a range of programs and activities where children can “Play to Learn, Learn through Play.” Today, Kiztopia operates 22 family edutainment centres (FECs) across Asia, including Singapore, Hong Kong, Thailand, Indonesia, Malaysia, and Taiwan, with sub-brands such as Kiztopia Club, Bouncetopia, SkyPark, Kiztopia Prestige, and Xventure, a sports and adventure concept for teens, adults, and thrill-seekers. In 2024, Kiztopia secured its first round of private equity funding to support regional growth and expansion. Beyond its FECs, our signature bouncy castle event, Jumptopia™ and Splashtopia, has delighted families across the region, alongside co-organized events like the Children’s Festival and TriFactor Kids Run, family staycation collaborations, and a kids’ travel product line with American Tourister. For more information, visit http://www.kiztopia.com.my/.
The Secret to a Decade of Loyalty
A decade of consistent customer trust speaks for itself. XIXILI’s seamless panties have earned a loyal following of women who return to the same style, year after year.
Whether it’s a breathable cotton panty for everyday basics or a sleek seamless style for fitted outfits, comfort remains the priority. The appeal comes down to the essentials: no visible panty lines, no adjusting throughout the day, and lightweight comfort that holds up from morning to night. For women juggling busy schedules, that kind of reliability makes all the difference.
“Our customers tell us these are the panties they don’t have to think about,” says Tara Tan, spokesperson for XIXILI. “They just work. That’s why women keep coming back.”
Designed for Every Body, Built to Last
The Full Coverage Mid-Rise Knitted Boyleg Panty delivers moderate coverage with a relaxed fit, suited for those who want fuss-free comfort. The High-Waist Knitted Boyleg Panty sits higher on the waist with gentle tummy smoothing, a go-to for wearing beneath tailored pieces and fitted silhouettes.
The Lightweight Seamless Microfiber Panty remains the star of the range. Its soft microfiber construction sits flat against the skin, creating an invisible finish under any outfit. A bestseller for ten consecutive years, this fan-favourite now comes in new colours, giving loyal fans a reason to refresh their collection.
The Foundation of Every Outfit
What sits beneath an outfit often sets the tone for the entire day. It’s the layer no one sees but everyone feels, allowing women to move through their routines with confidence, whether at work, running errands, or out with friends.
XIXILI’s decade-long bestseller continues to deliver on that promise. With new colours now available, updating the essentials is as effortless as the panties themselves.
To discover the full panties collection, visit XIXILI’s website to shop online with delivery to Singapore, or find your nearest XIXILI boutique across Malaysia.
Hashtag: #XIXILI #SGLingerie
https://www.xixili-intimates.com/sg/
https://www.facebook.com/XIXILI.OfficialFanPage/
https://www.instagram.com/xixili_intima/
https://www.tiktok.com/@xixili_intima?
https://www.youtube.com/user/xixilipage
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About XIXILI
A proudly Malaysian brand, XIXILI offers fashion lingerie and shapewear that combines elegance with all-day comfort. With one of the most inclusive sizing ranges between A to I cups and 65 to 110cm band sizes, XIXILI designs for every body type. The brand is known for its expert fitters, premium materials, and dedication to helping women feel confident and supported.
XIXILI is also the first Malaysian lingerie brand to launch a 3D Avatar Try-On Tool, enabling women to virtually try on lingerie tailored to their unique body type and measurements. From everyday basics to occasion-ready pieces, XIXILI celebrates the beauty of real bodies, every day.
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