Media OutReach
Quanzhou: Starting Point of the Maritime Silk Road and UNESCO World Heritage Site Extends a Cultural Tourism Invitation to the World
In July 2021, “Quanzhou: Emporium of the World in Song-Yuan China” was inscribed on the World Heritage List, with 22 heritage sites bearing witness to the bustling scene of “merchants from all over the world gathering in the port city” a thousand years ago. In October 2025, Quanzhou was further honored as a “UNESCO City of Gastronomy.” The blend of the past and the present has infused profound cultural heritage into this year’s Maritime Silk Road International Cultural Tourism Festival.
A City of Blended Mountain, Sea, and Urban Landscapes
Quanzhou enjoys a unique geographical setting that blends mountains, sea, and urban landscapes, allowing visitors to enjoy a diverse range of views in a single trip. In the old town area, the West Street preserves its millennium-old street pattern. Zhongshan Road is home to typical southern Fujian architecture, lined with many time-honored brands. Laojun Rock on Mount Qingyuan is a masterwork of stone carving from the Song Dynasty. The scenic Chongwu coastline is adjacent to a well-preserved Ming Dynasty ancient town. Luoyang Bridge, with its boat-shaped piers, demonstrates ancient architectural wisdom and remains in use today.
A Melting Pot of Diverse Cultures
Quanzhou’s culture stems from the collision between maritime and agricultural civilizations. Known as “a museum of the world’s religions,” it harmoniously houses Qingjing Mosque (Islam), Kaiyuan Temple (Buddhism), and Guanyue Temple (Taoism), showcasing its diversity and inclusiveness. The Wind-Praying Inscriptions on Jiuri Hill are important relics along the Maritime Silk Road. The “Five Nans” (Nanyin music, Nanxi opera, Nanquan martial arts, Minnan architecture, and Minnan crafts) carry forward the cultural heritage of Southern Fujian.
This cultural diversity is also reflected in its cuisine: street-side rice dumplings stuffed with meat, and fine rice noodle soup, as well as dishes like ginger duck and oyster omelet served at banquets, blend flavors from both mountains and seas; beef soup is infused with Arabic culinary influence, while Yuanxiao (glutinous rice balls) retain traditions from the Central Plains. Each dish is a testament to cultural exchange.
World Heritage Site and Fashion Capital
Building on its textile, footwear, and apparel industries with annual output valued at hundreds of billions of yuan and its status as a hub for “China-chic brands,” Quanzhou actively promotes the integration of world heritage with fashion. It is not only the birthplace of leading China-chic brands such as Anta, Septwolves, and Lilanz but also transforms world heritage sites into fashion stages through events like “Quanzhou Fashion Week”: century-old arcade buildings become runways, ancient docks serve as a stage for avant-garde menswear, and West Street and the Confucius Temple host flash mobs featuring floral headdress; historical districts like Zhongshan Road and Wudianshi have been revitalized as hot spots for China-chic brands, turning the entire city into an “immersive venue for fashion shows.”
Silk Road Grand Event Welcomes Guests to Zayton City
From December 9 to 15, the festival will launch ten activities under three sections: “Intangible Cultural Heritage Revitalization” includes the opening ceremony, intangible cultural heritage fashion shows, the Fujian Minnan Culture Intangible Cultural Heritage Week, and performances of intangible cultural heritage along the Maritime Silk Road; “Global Harmony ” consists of an international Nanyin music gala and an international puppet show; and “China-Chic Consumption” features the first Quanzhou Cup World Heritage Cultural and Creative Design Competition.
This year’s event emphasizes international exchange and the participation of overseas Chinese. It brings together dozens of representatives from foreign diplomatic missions in China, nearly a hundred international travel agents, and performance troupes and intangible cultural heritage practitioners from over forty countries and regions. Additionally, more than fifty prominent overseas Chinese leaders and outstanding young overseas Chinese are invited to participate.
With Zayton trees in bloom, guests arrive in this ancient city with a long history, which is now joining hands with friends from around the world to create a cultural extravaganza that connects the past and the present, and blends tradition with fashion.
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All nominations will undergo a rigorous screening and evaluation process conducted by the VinFuture Pre-Screening Committee and the Prize Council, which comprise leading scientists from around the world, including laureates of prestigious international awards such as the Nobel Prize, the Turing Award, and the Millennium Technology Prize.
The evaluation process is scheduled to be completed by September 2026, with the 6th VinFuture Prize Award Ceremony slated for early December 2026. Nominations submitted after April 17, 2026 will automatically be considered for the 2027 season.
In order to provide comprehensive information and strengthen engagement with its global network of nomination partners, the VinFuture Foundation will host two international webinars in the first quarter of 2026, featuring insights and perspectives from representatives of the Prize Council, the Pre-Screening Committee, and VinFuture Laureates. The first webinar will take place at 8:00 AM on January 26, 2026 (Hanoi time).
In 2026, the VinFuture Prize will continue the implementation of its Top Nominators Recognition Program, formally acknowledging the exceptional contributions of scientists whose discernment and scholarly leadership are instrumental in identifying and nominating scientific and technological achievements of transformative significance for humanity.
Having completed five successive and highly successful award cycles, the VinFuture Prize has established itself as a globally respected distinction within the international science and technology community. To date, it has received a cumulative total of 6,132 nominations from nearly 110 countries and territories and has recognized 48 outstanding scientists whose pioneering work has delivered profound, enduring, and far-reaching benefits to humanity.
Many of the achievements recognized by the VinFuture Prize are closely aligned with major milestones in human progress, ranging from global networking technologies, PERC solar cells, lithium-ion battery energy storage, and artificial intelligence to essential fields such as sustainable agriculture, healthcare, and environmental protection. Reflecting its expanding international reach, VinFuture’s global nomination partner network now includes nearly 15,000 scientists worldwide.
Dr. Thai-Ha Le, Managing Director of the VinFuture Foundation, stated: “After five years of establishment and development, VinFuture Prize has steadily affirmed its position as one of the world’s leading global science prizes, where outstanding scientific excellence is honored in parallel with social responsibility and the long-term interests of humanity. As we enter the 2026 season, we anticipate that nominations will continue to demonstrate the pivotal role of science and technology in addressing global challenges in a comprehensive manner, thereby advancing breakthrough solutions with strong applicability and the capacity to generate positive and sustainable impacts on a global scale.”
With its established international stature and credibility, VinFuture has contributed meaningfully to positioning Viet Nam as an emerging hub for global knowledge exchange and scientific collaboration. Numerous VinFuture partners have traveled to Viet Nam to engage in academic exchanges, share professional expertise, and strengthen ties with the domestic scientific community. Notable participants include Professor Aldo Steinfeld of the Swiss Federal Institute of Technology Zurich (ETH Zurich), recipient of the 2024 SolarPACES Lifetime Achievement Award; Professor Kurt Kremer, Honorary Director of the Max Planck Institute for Polymer Research (Germany); and Professor Chuanbin Mao of The Chinese University of Hong Kong (China), ranked among the world’s top 2% most-cited scientists in biomedical engineering…
Through VinFuture, many Vietnamese scientists have likewise gained access to, and established collaborations with, leading global researchers, actively engaging with the international scientific community to help shape a sustainable future for Vietnam and for humanity at large.
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Through this collaboration, FED Fitness and the Houston Rockets aim to bridge professional training standards with the at-home fitness experience, encouraging consistent movement and healthy routines for people of all ages and fitness levels.
FED Fitness offers a wide range of high-quality home exercise equipment, competitive pricing, and a free training app—aligning seamlessly with the Rockets’ performance-driven mindset and community-focused approach to sport and wellness.
Notably, this marks the Houston Rockets’ first partnership with a dedicated home gym solutions brand, reflecting the growing importance of home-based training within the evolving sports and fitness landscape. The partnership also reinforces FED Fitness’s expertise, product quality, and long-term strategic vision, as elite sports organizations increasingly align with innovative home fitness brands.
At the heart of the partnership is a shared commitment to health, discipline, and long-term fitness habits—whether training at home or competing at the highest level on the court.
Extending Professional Training into the Home
FED Fitness operates with the belief that fitness should be accessible, enjoyable, and sustainable, providing solutions designed to support users at different stages of their home fitness journey.
FED Fitness Home Gym Solutions
Its home gym solutions are defined by several core characteristics:
- Professionalgrade equipment
- Home training content system
- Spacefriendly designs
- Scenariodriven content
- Sustainable training system
FED Fitness is more than just equipment treadmills, ellipticals, strength machines, and lightweight accessories. Instead, it goes above and beyond by providing an entire home fitness ecosystem that includes training and health data.
Partnership Benefits for Consumers and Fans
The partnership between FED Fitness and the Houston Rockets is built on a shared focus on training, health, and fitness, as well as a mutual commitment to creating engaging, family-friendly experiences around the game.
Designed to benefit both organizations, the collaboration also delivers added value for Rockets fans through a variety of interactive activations and promotions. These include a sweepstakes for a VIP game experience, home training content featuring FED Fitness products and Houston Rockets personnel, and opportunities for co-branded merchandise offerings. Fans can also follow FED Fitness on social media to access exclusive, fans-only discounts.
About FED Fitness: Brand vision and global health mission
FED Fitness is a global home gym solution brand focused on delivering professional-grade equipment and digital training tools for home use.
Trusted by more than 12 million households worldwide, the brand is committed to helping individuals and families build sustainable fitness habits through accessible, high-quality solutions.
The partnership with the Houston Rockets further reinforces FED Fitness’s long-term vision of integrating professional training standards into home-based fitness and everyday life.
For more information, visit www.fedfitness.com
Hashtag: #FEDFitness
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