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Red Bull gives the M7 World Championship wiiings—marks first partnership with Mobile Legends: Bang Bang’s flagship tournament
MLBB stands amongst the world’s most-popular mobile Multiplayer Online Battle Arena (MOBA) games, boasting over 1.5 billion installations and 110 million Monthly Active Users (MAU). According to Esports Charts, MLBB emerged as 2024’s most-watched mobile esports title—cementing it amongst the biggest names in sporting entertainment.
Energising global gaming and esports
Red Bull’s roots in sports and gaming spans decades, reflecting its passion for being at the heart of competitive excellence. Building on its legacy in traditional sports like Formula 1 (F1), the leading energy drink brand known for its iconic blue & silver can will carry that same dedication to the seventh edition of MLBB’s flagship tournament. The partnership will infuse the M7 with the World of Red Bull by connecting fans worldwide through a shared love of competition, thrill, and live experiences.
The M7 marks the M Series’ return to Indonesia—the home ground of MLBB Esports—for the first time since the M4 in 2022. The country is home to the game’s largest fanbase, with the MLBB Professional League (MPL) Indonesia recording over 100 million Hours Watched (HW) in each of its past five seasons. At the M7, fans will witness Indonesia transform into a global esports spectacle, enhanced by Red Bull’s signature blend of gaming and sporting activations.
Ringo Lung, Senior Regional Esports Sales Manager at MOONTON Games, said: “Working with Red Bull is about pushing the boundaries of what gaming and esports can achieve. Their experience in sports and live events, paired with our esports ecosystem, allows us to craft experiences that rival traditional sports in scale and excitement. This partnership also opens the door to more innovative ways to engage fans and demonstrates how gaming and esports can deliver immersive, globally connected experiences. We’re thrilled to collaborate with Red Bull to redefine the possibilities of our industry.”
Giving Wiiings to the M7 celebrations
Red Bull (blue & silver) will take over the M7 Carnival with exclusive live performances across all three days. The fanfare will transform Jakarta into a vibrant entertainment hub, extending the championship experience beyond the tournament. Taking to the Main Stage are popular homegrown artists, Naykilla and Jemsii. Known for soulful take on hip-dut (a blend of Hip-Hop and Indonesian folk fusion music, Dangdut), the pair will kick off the M7 Carnival—setting the tone for a vibrant celebration. On the following days, DJ VILOID and Dipha Barus will take to the Main Stage, keeping festival atmosphere alive.
Beyond the stage, Red Bull will bring the M7 to life with a dedicated Gaming Ground. Designed to energise the MLBB Esports experience, the space will immerse fans in interactive competitions and exclusive activations. At the heart of the activation is the exclusive Red Bull Energy Zone, open to athletes, VIPs, and select fans. Attendees can enjoy high-energy breakdancing performances by Miyu, Zeem Ahmad & Mr. Liberty. They can also refuel at the Red Bull Bar which will serve its signature energy drinks alongside playful twists on cocktails and mocktails.
The Energy Zone is complemented by the Entertainment Area, featuring the main attraction—a Red Bull Event Car. Live DJ performances will fill the space with music, creating an immersive backdrop for fans to soak in the excitement of the M7. The experience continues into the Gaming Zone, designed to replicate the atmosphere of professional tournaments. Fans can compete, win prizes, and experience the intensity of a live competition, while a dedicated viewing lounge offers a space catch all the M7 action.
Driving MLBB’s industry leadership
MLBB Esports continues to set the benchmark for the global esports industry. The M6 demonstrated the commercial power of MLBB Esports by generating ~$135 million (€ 115 million) in brand value for partners, according to Shikenso Analytics. The tournament also emerged as the M Series’ most-watched edition with 86.5 million HW, according to Esports Charts.
MLBB Esports has continued to assert its industry leadership in 2025. At the 2025 Esports World Cup (EWC), it emerged as the event’s most-watched title with over 50 million HW. This figure amounted to over 16% of total viewership across all 25 disciplines at the world’s largest multi-title esports event. The MLBB Mid Season Cup also made history by becoming the first tournament in EWC history to surpass 3 million Peak Concurrent Viewers (PCV), according to Esports Charts.
To learn more, please visit the official Red Bull website and its social media gaming pages (TikTok | Instagram | Facebook | YouTube).
Learn more about MLBB Esports via the following social media channels:
| Region | Channels |
| MLBB Women’s Esports |
|
| Global |
About Mobile Legends: Bang Bang
Mobile Legends: Bang Bang is one of the most popular mobile Multiplayer Online Battle Arena (MOBA) games worldwide that brings communities together through teamwork and strategy. With over 1.5 billion installations and 110 million active monthly users, the award-winning game is among the top 10 most played in over 80 countries. With an extensive reach across the Asia Pacific region, the multiplayer is available in 139 countries with an expansive global esports presence.
About Mobile Legends: Bang Bang Esports
Established in 2017, Mobile Legends: Bang Bang Esports serves as a platform for players to pursue their dreams of becoming esports athletes and illuminate opportunities within the international esports ecosystem. MLBB Esports has since expanded to multiple leagues, including the MPL series hosted in Southeast Asia, Middle East, and Latin America; MPL is the first esports event series to surpass 1 billion hours of watch time globally.
https://en.moonton.com
https://www.linkedin.com/company/moontongames/
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MOONTON Games
Established in 2014, MOONTON Games is a global video game company dedicated to gaming development, publication, and esports. With more than 2,000 employees worldwide, the company operates offices in Indonesia, Malaysia, Singapore, the Philippines, Latin America, and China. It has successfully launched several high-profile mobile games globally and has built long-term relationships with governments and esports organizations in more than 30 countries around the world. Mobile Legends: Bang Bang is its current star game and the leading mobile multiplayer online battle arena (MOBA) game worldwide. For more information, visit https://en.moonton.com.
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4,680 young Chinese volunteers called “Little Deer” ready for Asian Beach Games
Recruited from 12 universities, including Hainan University and Hainan Normal University, as well as other local organizations, the volunteers share the common nickname “Little Deer.” The name is derived from Sanya’s nickname, “Deer City,” and is meant to reflect the volunteers’ lively, warm, and friendly spirit.
“See ya in Sanya” is both the slogan of the Asian Beach Games and the guiding principle for its volunteers. Liang Zihan, a student from Hainan Tropical Ocean University, said: “Since the launch of the volunteer recruitment drive, whether it is learning about the Games, mastering multilingual communication, or taking part in scenario-based drills and emergency exercises, I have given it my all. I hope to convey Sanya’s warmth, openness, and inclusiveness to every friend who comes from afar.”
Alongside local students, the volunteer team also includes many young people from across China brought together by the Games. Wu Yujia, a sophomore at the Hospitality Institute of Sanya, is one of them. “I want to show a warm, caring, and energetic Sanya,” she said. When asked about her future plans, she did not hesitate: “I want to stay in Sanya.” In her eyes, the city’s pleasant climate and beautiful scenery have deepened her affection for it and strengthened her commitment to volunteering.
The 6th Asian Beach Games will be held in Sanya, Hainan, from April 22 to 30, 2026. Delegations from all 45 member countries and regions of the Olympic Council of Asia (OCA) will take part in what is the largest and most influential beach sports event in Asia. As the first major international sporting event to be held in Hainan after the independent customs operations of the Hainan Free Trade Port, the Games are not only a celebration of Asian sport but also an important opportunity for Hainan to present an open and welcoming face to the world.
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SERES’ Clifford Kang Highlights AI-Enabled Smart Mobility at the 2026 World Internet Conference Asia-Pacific Summit
The summit, hosted by the World Internet Conference and organised by the Government of the Hong Kong Special Administrative Region, brought together global industry leaders to explore developments in digital and intelligent transformation.
Against this backdrop, Kang noted that artificial intelligence is accelerating a fundamental shift across industries, with mobility among the most significantly transformed sectors. AI is moving from merely functional to truly frictionless, becoming deeply embedded in every part of our lives and emerging as an inclusive force that enhances mobility, living and consumption experiences.
As this transformation accelerates, SERES continues to embed intelligence across its full value chain, from product development to manufacturing and user services, using continuous innovation to enhance user experience and strengthen its long-term competitiveness as a technology-driven new energy vehicle company.
A key milestone of SERES came in 2021, when SERES entered a cross-industry partnership with Huawei to launch the AITO brand, its premium new energy vehicle brand. At the time, the industry was facing a clear disconnect, where intelligent cars were not luxurious, while luxury cars were not intelligent. In response, AITO introduced the brand philosophy of “Intelligence Redefining Luxury”, positioning intelligence as the foundation of its premium mobility experience. The brand name itself, derived from “adding intelligence to auto”, reflects this core DNA.
Today, that strategy has translated into scale and adoption. AITO has built a user base of more than 880,000 active users of its smart driving assistance system, with total journeys surpassing 6.6 billion kilometres.
Clifford Kang further emphasised that a great product alone is not enough, and that company need to focus on the entire lifecycle user experience. Guided by this principle, SERES has extended intelligent technologies at scale across both manufacturing and customer service to improve every touchpoint.
In manufacturing, the SERES Super Factory, operates with more than 5,000 robots, enabling 100% automation of critical processes. AI vision inspection technology ensures strict quality control of key components, ensuring high quality standards across production.
On the customer service end, SERES has built a 24/7 cloud-based safety service system powered by AI and big data, enabling a shift from reactive support to intelligent predictive service. In 2025 alone, the system delivered approximately 250,000 proactive alerts to customers. One notable example came in July last year, when AITO M9 completed the industry’s first satellite-enabled rescue operation in a remote region of China, highlighting both the practical value and human warmth of intelligent connected technologies in real-world scenarios.
Looking ahead, Clifford Kang stated that new energy vehicles are evolving into the mobile intelligent space, requiring further robust investment in research and development. In 2025 alone, SERES invested RMB 12.5 billion in R&D, representing a 77% year-on-year increase. This investment has enabled the company to develop a suite of core technologies, including the SERES MF Platform, Super Range Extender and Intelligent Safety systems. These innovations are continuously applied across SERES’ products to enhance performance and deliver better mobility experiences for users.
“Bringing eruptive technology from the laboratory to the road requires more than one company’s efforts”, Kang said. “Open collaboration is the most efficient path forward. SERES has always embraced openness and partnership. We want to work with industry partners around the world to advance the mobility sector together. Let’s build up the future where technology has the vision to lead, the precision to excel, and the warmth to care.”
Hashtag: #SERESGroup
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About Seres Group
Seres Group is one of China’s leading luxury new energy vehicle companies. Its premium brand AITO has surpassed one million cumulative users. In 2025 AITO became the best-selling Chinese luxury car brand in the domestic market. With strong capabilities in areas such as intelligent driving, SERES is bringing its vision of “Intelligence Redefining Luxury” to global markets and delivering a smarter mobility experience to more users around the world.
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Taicang Day in Munich: Celebrating 18 Years of Sino-German Industrial Innovation
The event featured a distinguished lineup of speakers who shared their insights on deepening cooperation. Gudrun Weidmann, Director for Internationalization at the Bavarian Ministry of Economic Affairs; Zhai Qian, Minister Counselor of the Chinese Embassy in Germany; Chen Xiaodong, Deputy Director of the Jiangsu Provincial Department of Commerce; Dr. Christian Scharpf, Deputy Mayor of Munich and Head of the Department of Labor and Economic Affairs, and Michaela Schenk, Chair of the Foreign Trade Committee of the Chamber of Commerce and Industry for Munich and Upper Bavaria, delivered opening remarks. The proceedings were moderated by Stefan Geiger, Chairman of the China-Western Bavaria Business and Cultural Association.

Chen Gao, Secretary of the CPC Taicang Municipal Committee, delivered a keynote address titled “Green, Innovation, and Integration: Establishing a Model for Sino-German Cooperation.” In his speech, Chen drew a poetic parallel between Munich and Taicang’s home region of Suzhou, describing both as paragons of the perfect fusion between tradition and modernity where cutting-edge technology and modern industry coexist harmoniously with rich cultural heritage.
Reflecting on 33 years of deep engagement with Germany, Chen emphasized that Taicang’s bilateral cooperation has reached a historic turning point, transitioning from merely attracting foreign capital to fostering two-way investment, and from industrial supply-chain support to the co-creation of a complete industrial ecosystem. The Secretary highlighted three flagship Taicang projects recently included in the official achievement list of the high-level Sino-German summit—the Schaeffler Humanoid Robot Digital Factory, the Sino-German Taicang Zero-Carbon Park, and the Taicang Rhine-Neckar Innovation Center. These milestones vividly demonstrate Taicang’s momentum in pivoting toward green transformation, collaborative innovation, and deep bilateral integration. Taicang’s strategy remains built on the philosophy of long-termism, with Chen reaffirming the city’s dedication to optimizing a market-oriented, law-based, and internationalized business environment while reinforcing its brand identity as a “home away from home” for German community.
Following these addresses, the event yielded several milestone agreements aimed at facilitating practical cooperation, including the official inauguration of the VDE China representative office in Taicang and the signing of a new batch of German scientific innovation projects. To further support the internationalization of local firms, the Taicang Enterprise Overseas Service Center was officially unveiled, alongside a dedicated matchmaking session for Chinese companies expanding into global markets. Furthermore, State Grid Taicang Power Supply Company presented its latest initiatives in Green Compliance and Environmental Sustainability, a presentation that received widespread acclaim for aligning industrial power solutions with international ESG standards.
Taicang’s strategic appeal is rooted in its premier location adjacent to Shanghai and its world-class infrastructure. Situated within a 30-minute commuting radius of central Shanghai, the city offers rapid access to Hongqiao Airport in 20 minutes and Pudong International Airport in just over an hour. Its maritime gateway, the Port of Taicang, features a 12.5-meter deep-water channel and ranks 8th in China and 20th globally, with an annual throughput exceeding 10 million TEUs. This logistics network supports a robust industrial ecosystem of over 5,000 enterprises, where 70% of vehicle components can be sourced locally.
Widely recognized as the “Home of German Enterprises” in China, Taicang now hosts over 560 German firms, including 60 “hidden champion” companies. This specialized cluster represents more than 10% of all German manufacturing enterprises in China. The city’s collaborative success is further evidenced by projects mentioned above in Chen Gao’s speech such as the Schaeffler Humanoid Robot Digital Factory and the Sino-German Taicang Zero-Carbon Park, and the Taicang Rhine-Neckar Innovation Center, all of which were included in the official achievement list of the German Chancellor’s visit to China.
To support its growing international community, Taicang has developed a sophisticated service ecosystem. The city’s Foreigner Service Center integrates 73 specialized services, supported by the “Hi Taicang” card which provides foreign residents with enhanced convenience in healthcare, education, and transportation. Complemented by cultural landmarks like the Rothenburg-themed street and authentic German bakeries, Taicang has created an environment where international partners can truly root themselves for long-term success.
Hashtag: #TIZ
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