Media OutReach
Red Bull gives the M7 World Championship wiiings—marks first partnership with Mobile Legends: Bang Bang’s flagship tournament
MLBB stands amongst the world’s most-popular mobile Multiplayer Online Battle Arena (MOBA) games, boasting over 1.5 billion installations and 110 million Monthly Active Users (MAU). According to Esports Charts, MLBB emerged as 2024’s most-watched mobile esports title—cementing it amongst the biggest names in sporting entertainment.
Energising global gaming and esports
Red Bull’s roots in sports and gaming spans decades, reflecting its passion for being at the heart of competitive excellence. Building on its legacy in traditional sports like Formula 1 (F1), the leading energy drink brand known for its iconic blue & silver can will carry that same dedication to the seventh edition of MLBB’s flagship tournament. The partnership will infuse the M7 with the World of Red Bull by connecting fans worldwide through a shared love of competition, thrill, and live experiences.
The M7 marks the M Series’ return to Indonesia—the home ground of MLBB Esports—for the first time since the M4 in 2022. The country is home to the game’s largest fanbase, with the MLBB Professional League (MPL) Indonesia recording over 100 million Hours Watched (HW) in each of its past five seasons. At the M7, fans will witness Indonesia transform into a global esports spectacle, enhanced by Red Bull’s signature blend of gaming and sporting activations.
Ringo Lung, Senior Regional Esports Sales Manager at MOONTON Games, said: “Working with Red Bull is about pushing the boundaries of what gaming and esports can achieve. Their experience in sports and live events, paired with our esports ecosystem, allows us to craft experiences that rival traditional sports in scale and excitement. This partnership also opens the door to more innovative ways to engage fans and demonstrates how gaming and esports can deliver immersive, globally connected experiences. We’re thrilled to collaborate with Red Bull to redefine the possibilities of our industry.”
Giving Wiiings to the M7 celebrations
Red Bull (blue & silver) will take over the M7 Carnival with exclusive live performances across all three days. The fanfare will transform Jakarta into a vibrant entertainment hub, extending the championship experience beyond the tournament. Taking to the Main Stage are popular homegrown artists, Naykilla and Jemsii. Known for soulful take on hip-dut (a blend of Hip-Hop and Indonesian folk fusion music, Dangdut), the pair will kick off the M7 Carnival—setting the tone for a vibrant celebration. On the following days, DJ VILOID and Dipha Barus will take to the Main Stage, keeping festival atmosphere alive.
Beyond the stage, Red Bull will bring the M7 to life with a dedicated Gaming Ground. Designed to energise the MLBB Esports experience, the space will immerse fans in interactive competitions and exclusive activations. At the heart of the activation is the exclusive Red Bull Energy Zone, open to athletes, VIPs, and select fans. Attendees can enjoy high-energy breakdancing performances by Miyu, Zeem Ahmad & Mr. Liberty. They can also refuel at the Red Bull Bar which will serve its signature energy drinks alongside playful twists on cocktails and mocktails.
The Energy Zone is complemented by the Entertainment Area, featuring the main attraction—a Red Bull Event Car. Live DJ performances will fill the space with music, creating an immersive backdrop for fans to soak in the excitement of the M7. The experience continues into the Gaming Zone, designed to replicate the atmosphere of professional tournaments. Fans can compete, win prizes, and experience the intensity of a live competition, while a dedicated viewing lounge offers a space catch all the M7 action.
Driving MLBB’s industry leadership
MLBB Esports continues to set the benchmark for the global esports industry. The M6 demonstrated the commercial power of MLBB Esports by generating ~$135 million (€ 115 million) in brand value for partners, according to Shikenso Analytics. The tournament also emerged as the M Series’ most-watched edition with 86.5 million HW, according to Esports Charts.
MLBB Esports has continued to assert its industry leadership in 2025. At the 2025 Esports World Cup (EWC), it emerged as the event’s most-watched title with over 50 million HW. This figure amounted to over 16% of total viewership across all 25 disciplines at the world’s largest multi-title esports event. The MLBB Mid Season Cup also made history by becoming the first tournament in EWC history to surpass 3 million Peak Concurrent Viewers (PCV), according to Esports Charts.
To learn more, please visit the official Red Bull website and its social media gaming pages (TikTok | Instagram | Facebook | YouTube).
Learn more about MLBB Esports via the following social media channels:
| Region | Channels |
| MLBB Women’s Esports |
|
| Global |
About Mobile Legends: Bang Bang
Mobile Legends: Bang Bang is one of the most popular mobile Multiplayer Online Battle Arena (MOBA) games worldwide that brings communities together through teamwork and strategy. With over 1.5 billion installations and 110 million active monthly users, the award-winning game is among the top 10 most played in over 80 countries. With an extensive reach across the Asia Pacific region, the multiplayer is available in 139 countries with an expansive global esports presence.
About Mobile Legends: Bang Bang Esports
Established in 2017, Mobile Legends: Bang Bang Esports serves as a platform for players to pursue their dreams of becoming esports athletes and illuminate opportunities within the international esports ecosystem. MLBB Esports has since expanded to multiple leagues, including the MPL series hosted in Southeast Asia, Middle East, and Latin America; MPL is the first esports event series to surpass 1 billion hours of watch time globally.
https://en.moonton.com
https://www.linkedin.com/company/moontongames/
The issuer is solely responsible for the content of this announcement.
MOONTON Games
Established in 2014, MOONTON Games is a global video game company dedicated to gaming development, publication, and esports. With more than 2,000 employees worldwide, the company operates offices in Indonesia, Malaysia, Singapore, the Philippines, Latin America, and China. It has successfully launched several high-profile mobile games globally and has built long-term relationships with governments and esports organizations in more than 30 countries around the world. Mobile Legends: Bang Bang is its current star game and the leading mobile multiplayer online battle arena (MOBA) game worldwide. For more information, visit https://en.moonton.com.
Media OutReach
From Mexico to Hong Kong, Jose Manuel Cervantes Sanchez is Building Bridges Through Media at CUHK
Hong Kong: A Strategic Hub for Global Media
Currently enrolled in CUHK’s Global Communication programme, Jose is part of a growing wave of international students choosing Hong Kong for its strategic role as a cultural and commercial gateway between East and West. Long fascinated by Asian culture and influenced by family ties to the city, he was drawn to its unique position as a bridge between cultures. “I wanted to become a local with time and create bridges between Mexico and Hong Kong,” he said.
A school adviser first introduced him to CUHK as a strong option, and while he also considered universities in Canada and the United Kingdom, Hong Kong remained his first choice. Receiving the CUHK University Admission Scholarship confirmed his decision.
Academic Excellence and Creative Exploration
Jose’s experience in the Global Communication programme has met his expectations and more. What stands out most to him are the creative courses, which give students hands-on access to professional media equipment and the freedom to experiment. “Being encouraged to explore creativity by some professors has led me to discover new sides of myself,” he noted.
Outside the classroom, Jose has embraced life in Hong Kong with enthusiasm. From cultural events and student society gatherings to exploring local food streets, he has found the city lively and inspiring. The campus MTR station also makes it easy to travel to Shatin, Hong Kong Island, and even the Shenzhen border, adding to the convenience of student life.
A Creative Career Taking Shape in Hong Kong
Looking ahead, Jose hopes to take part in a semester exchange and a media production internship to further strengthen his practical skills. His post-graduation plans remain open, with possibilities in both Mexico’s rapidly growing entertainment industry and Hong Kong’s dynamic market.
For international students considering their options, Jose’s message is clear: CUHK offers academic quality, financial support, and a valuable foothold in one of the world’s most dynamic cities.
CUHK’s Global Communication Programme
CUHK’s Global Communication programme prepares students for an evolving media landscape by combining communication studies with a guaranteed overseas exchange and a curriculum built around real-world experience.
- Cutting-Edge Facilities: Access to a 4K-UHD Virtual Set Studio, Digital Radio Studio, and VR Lab.
- Guaranteed Global Exchange: One semester at a partner university in Asia, Europe, or North America.
- Hands-On Learning: Real-world experience through journalism projects and overseas study tours.
- International Classroom: A 1:1 ratio of international to local students with all courses taught in English.
For more information about CUHK’s Global Communication programme, visit https://admission.cuhk.edu.hk/programme/gcomn/
Hashtag: #CUHK
The issuer is solely responsible for the content of this announcement.
Media OutReach
Singapore’s Largest Pet Event Returns Bigger Than Ever with Singapore Pet Festival 2026
Featuring Cesar Millan’s Singapore Debut, Over 300 Exhibitors, 800+ Brands, International Competitions, and Four Halls of Pet Experiences
SINGAPORE – Media OutReach Newswire – 24 July 2026 – Pet lovers can look forward to the return of SG Pet Festival 2026, Singapore’s largest pet exhibition, happening from 31 July to 2 August 2026 at Marina Bay Sands Convention Centre, Halls A, B, C & D.
Spanning across four exhibition halls, this year’s festival promises its biggest edition yet, bringing together over 300 exhibitors representing more than 800 local and international brands. Visitors can expect an exciting three-day celebration filled with shopping, education, competitions, interactive experiences, exclusive launches, and entertainment for pets and their families.
“Singapore Pet Festival has always been about bringing the pet community together while creating opportunities for brands, businesses, and pet lovers to connect. As the festival continues to grow, we are committed to raising industry standards, supporting education, and introducing new experiences that benefit both consumers and businesses. This year’s festival is our biggest and most exciting edition yet, and we look forward to welcoming everyone to Marina Bay Sands,” said Angie Lim, Managing Director of Citrus Media.
Event Highlights
Shop, Save & Win
Visitors can enjoy:
- $30,000 worth of Cash Rebates & Lucky Draw Prizes
- Exclusive event-only product launches, promotions, and deals
- Official TikTok LIVE shopping sessions featuring exclusive festival promotions and participating exhibitors
- Complimentary Limited Edition Singapore Pet Festival Tote Bag (while stocks last)
- Complimentary themed photobooth print-outs for qualifying spenders
- Exclusive giveaways and brand activations throughout the festival
Singapore’s Largest Pet Marketplace
With over 300 exhibitors showcasing 800+ brands, visitors can explore the latest products and services for dogs, cats, birds, small animals, aquatics, and more.
A specially curated Food Street featuring 18 food booths will also offer a delicious selection of food, refreshing beverages, and indulgent desserts, giving visitors plenty of dining options throughout the festival.
International & Industry Highlights
Singapore Pet Festival continues to strengthen its position as a leading regional pet event by welcoming exhibitors and industry professionals from across Asia.
Highlights include:
- International exhibitors from across Asia, including the Japan Pavilion and Korea Pavilion
- Singapore’s first International Society of Canine Cosmetologists (ISCC) Grooming Certification & Competition
- The 8th TICA Cat Show, featuring pedigreed cats and renowned breeders
- National Dog Obedience Competition, featuring Singapore’s top obedience teams in a live showcase of skill and teamwork supported by Pets Enterprises & Traders Association Singapore (PETAS)
- International judging panels and industry experts
Dedicated Experiences for Every Pet Lover
Visitors can enjoy:
- A dedicated Hall D for Cats & Small Animals, showcasing curated brands, activities, and live animal displays, including birds, guinea pigs and chinchillas
- Interactive pet-friendly activities and experiences
- Exclusive themed pet photo shoot experiences
Education & Community
Beyond shopping, Singapore Pet Festival aims to educate and connect the pet community through:
- Educational talks, workshops, and live demonstrations
- Meet-and-greet opportunities with veterinarians, trainers, groomers, and industry professionals
- Animal welfare groups hosting on-site adoption drives, giving rescued animals the opportunity to find loving forever homes while promoting responsible pet adoption
- A platform connecting pet owners, businesses, and animal lovers across the region
Exclusive Media Preview
Ahead of the public opening, invited media representatives, content creators, VIP guests and industry partners will enjoy exclusive early access to Singapore Pet Festival 2026 during the VIP Preview Session on Friday, 31 July, from 10:00 AM.
The preview offers creators a first-hand shopping experience, early access to new product launches and exclusive deals, opportunities to create content before the crowds arrive, and networking with brands and fellow creators.
Hashtag: #clubpets #sgpetfestival #petevents #petexpo #petfair
https://www.clubpets.com.sg/
https://www.facebook.com/CLUBPETS
https://www.instagram.com/clubpets.sg/
https://www.tiktok.com/@clubpets
The issuer is solely responsible for the content of this announcement.
About Singapore Pet Festival
Organised by Citrus Media, Singapore Pet Festival is Singapore’s largest pet exhibition, bringing together pet owners, businesses, brands, professionals, and animal lovers under one roof. Through education, innovation, community engagement, and meaningful collaborations, the festival continues to promote responsible pet ownership while supporting the growth of the regional pet industry.
About Citrus Media
Citrus Media Pte Ltd is a Singapore-based events and media company dedicated to connecting communities through innovative exhibitions, digital media, and lifestyle platforms. The company is the organiser of flagship events including Singapore Pet Festival (SGPF), Singapore Cat Carnival, Blissful One-Stop Wedding Show (BOWS), and operates the Clubpets ecosystem, comprising Clubpets Marketplace, VIPaws Membership Programme, and digital media channels. Citrus Media is committed to creating meaningful experiences that bring together consumers, brands, and industry partners.
Link: https://www.youtube.com/watch?v=SwgVyMKMj2M
Spectacular Mountain Scenery, Nature‘s Air Conditioner
From the dazzling urban energy of Guiyang’s Qingyun Market to the starry nightscape of Xijiang Qianhu Miao Village, and from the majestic Huangguestu Waterfall to the sky-high Huajiang Canyon Bridge—the “world’s highest bridge”—every corner of Guizhou is a masterpiece worth pausing for.
“Guizhou’s summer feels like natural air conditioning,” shared a young Vietnamese travel influencer. “The seamless blend of daytime nature and vibrant city life made our journey incredibly exciting and fulfilling”
Link: https://www.guizhoutravel.com/feature/list
Immersive Culture & Play your way Through Guizhou
During their trip, the influencers dressed in exquisite traditional Miao costumes for stunning social media photos against the backdrop of historic wooden stilt houses. They also explored urban landmarks like Qingyun Market and Colorful Guizhou Town, experiencing the fusion of local heritage and modern trends amidst neon lights and bustling night markets. Food-wise, local delicacies like sour fish soup, beef rice noodles, and Siwawa (veggie wraps) continuously delighted their palates, offering a perfect mix of cultural depth and trendy adventures.
Pack your bags and go: Effortless Travel to Your Next Getaway
With direct flights now operating from Hanoi and Ho Chi Minh City to Guiyang—taking just over three hours—traveling to Guizhou has never been easier. Supported by China’s 240-hour visa-free transit policy and a safe, welcoming environment, Guizhou is becoming the ideal and ultimate “summer escape” destination for young Vietnamese travelers.
Guizhou is actively building a world-class tourism product system tailored for the international market, centering on the core themes of “Summer Escape + Eco-tourism + Cultural Experience.”
Pack your bags this summer and embark on your own adventure to mystical Guizhou!
Discover more of mystical Guizhou: www.guizhoutravel.com
Hashtag: #Guizhou #Vietnam #SummerEscape
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