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Rediscover Malaysia Through A Muslim-Friendly Lens: Islamic Tourism Month (ITM) 2025 Returns This August

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PUTRAJAYA, MALAYSIA – Media OutReach Newswire – 18 August 2025 – Islamic Tourism Month (ITM) 2025 returns for its fourth and most exciting edition yet, inviting Malaysians and global travelers to embark on a journey of rediscovery through the rich lens of Muslim-Friendly Tourism and Hospitality (MFTH). Organised by the Islamic Tourism Centre (ITC), ITM 2025 takes place from 18 August to 30 September, showcasing the beauty, diversity, and warmth of Malaysia as a leading Muslim-friendly destination.

This year’s campaign unfolds across eight (8) vibrant categories; Mosque Open Day, Accommodation, Travel Packages, Spa, Wellness and Healthcare, Food and Beverages, Events and Exhibitions, Shopping and Retail, and Tourism Products and Theme Parks, offering a nationwide celebration filled with inclusive-meaningful experiences tailored for locals and international visitors; families, solo travelers, entrepreneurs, and enthusiasts alike.

ITM 2025 unfolds with a promise of uncompromising discovery experience as Malaysia continues to shine in Muslim-friendly tourism, once again securing the top spot in the Global Muslim Travel Index (GMTI) 2025, marking a decade of consecutive recognition as the world’s preferred destination. This achievement goes beyond rankings, it’s built on a foundation of accessible prayer facilities, inclusive travel experiences, widespread availability of halal food, and progressive tourism policies.

At the heart of ITM 2025 is its signature programme: Mosque Open Day. Throughout the month, selected mosques across the country will welcome the public for guided tours, exhibitions, and community-driven activities. Designed to promote understanding, inclusivity, and cultural exchange, this initiative offers a unique opportunity to appreciate the spiritual, historical, and social significance of mosques in Malaysia’s everyday life.

A CALL TO COLLABORATE: JOIN AS AN ITM 2025 PARTNER

ITC invites players across Malaysia’s tourism and hospitality sectors to join the movement as official ITM 2025 partners. From branding exposure and market engagement to economic opportunity, businesses will benefit from access to ITC’s promotional platforms, visibility among a high-value travel segment, and alignment with Malaysia’s broader Visit Malaysia 2026 (VM2026) tourism objectives.

“The seeds planted in 2022 have blossomed into an event that reflects Malaysia’s warmth, diversity and hospitality,” said Nur Alyssa Coraline Yussin, Acting Director-General of ITC.

“We invite businesses to be part of this growing movement. By aligning with ITM 2025, partners gain access to a strong branding platform, a rapidly expanding Muslim tourist market and the chance to support Malaysia’s journey toward VM 2026”.

“As the Muslim-Friendly Tourism and Hospitality (MFTH) ecosystem continues to expand, ITM offers a timely opportunity to showcase products and services that are inclusive, values-driven and culturally relevant, all while driving real business impact,” she added.

Since its inception, ITM has attracted over 300 participating organisations, contributing more than RM5 million in accumulated value to the national tourism landscape. Their collective efforts have helped elevate Malaysia’s MFTH offerings while solidifying its position as a sustainable, values-driven tourism hub.

GET CREATIVE: THE ITM 2025 TIKTOK CHALLENGE IS BACK

The much-loved ITM TikTok Challenge returns in 2025. Content creators are invited to explore ITM partner destinations and share their experiences using the hashtag #ExperienceITM2025. With just three simple steps; Visit, Video, and Viral, participants stand a chance to win exciting prizes worth more than RM50,000, including a holiday package to Xi’an, China, and an exclusive sailing getaway with Aroya Cruises.

MARCHING TOWARDS VISIT MALAYSIA 2026

With Visit Malaysia 2026 on the horizon, ITM 2025 serves as a strategic prelude; a platform to galvanise industry readiness, attract global attention, and celebrate what makes Malaysia truly unique. By participating, businesses not only contribute to national tourism goals but also join a movement rooted in authentic experiences, inclusive values, and long-term impact.

REGIONAL MOMENTUM: MALAYSIA’S ASEAN CHAIRMANSHIP ELEVATES ITM 2025

This year’s ITM unfolds at a pivotal moment as Malaysia assumes the Chairmanship of ASEAN, offering a timely space to deepen regional tourism collaboration. With shared cultural values and growing interest in Muslim-friendly travel, ITM 2025 presents an exceptional opportunity for visitors from ASEAN member states to explore Malaysia’s offerings. From ITC perspective, this alignment is expected to drive stronger participation and outcomes than previous editions, further positioning Malaysia as a gateway for inclusive, experience-rich tourism across Southeast Asia.

WHO SHOULD JOIN?

ITM 2025 is open to all tourism and hospitality players, including:

  • Hotels & Resorts
  • Spa & Wellness Centres
  • Theme Parks
  • Shopping Malls
  • Retailers
  • Mosques
  • Event Organisers
  • Training Providers
  • Any tourism businesses offering Halal or Muslim-friendly products and services

Registration is now open. Interested businesses can sign up as official ITM 2025 partners via https://forms.gle/cXCC2dgfHvTpYoRr7.

Stay updated and inspired by following us on Instagram (@itm_itc) and Facebook (Islamic Tourism Month).

ABOUT ISLAMIC TOURISM MONTH 2025

  • Mosque Open Day

The much-beloved ITM trademark event where Malaysia’s most majestic mosques open their doors to visitors from near and far. Discover the beauty of Malaysian Islamic culture through guided tours, exhibitions and engaging community activities that promote understanding, culture appreciation and connection.

  • Accommodation

From cool highlands to sunny beaches and city escapes, enjoy exclusive discounts and packages created just for ITM 2025. Look out for deals catering to families, luxury seekers, youth travellers and more.

  • Travel Packages

Enjoy travel packages that take the stress out of planning and offer great value. Designed to suit those seeking for adventures and relaxation. Each package brings together convenience, comfort, and authentic discovery.

  • Spa, Wellness and Healthcare

In an era where self-care and mindful living continues to grow, ITM 2025 brings together a calming selection of spa, wellness and healthcare experiences. From traditional Malay treatments to modern therapies, each option is thoughtfully tailored, with gender-sensitive services available to ensure peace of mind.

  • Food and Beverages

Everyone needs to eat, but during ITM 2025, every meal becomes an opportunity to explore. Enjoy a variety of halal delicacies with special promotions that make dining out even more satisfying.

  • Events and Exhibitions

Level up, upskill, and link up at ITM-listed events and exhibitions throughout the month. Connect with like-minded individuals at key gatherings such as Global Halal Summit (GHaS) (16 to 18 September 2025) and the Malaysia International Halal Showcase (MIHAS) (17 to 20 September 2025). ITC signatures, the MFTG Training programmes are also open for registration to eligible industry players, alongside a variety of other activities including spa and wellness upskilling sessions and guided hiking events that combine learning, leisure, and lifestyle.

  • Shopping and Retail

Retail therapy comes with extra rewards throughout the month. From necessities to well-deserved indulgence, special promotions make it the perfect time to shop for anything and everything.

  • Tourism Products and Theme Parks

This is the perfect time to explore Malaysia’s many attractions, from museums and cultural landmarks to family-friendly favourites like Berjaya Times Square Theme Park and beyond.
Hashtag: #ITM2025 #IslamicTourismMonth #ExperienceITM2025 #DiscoverMFAR #ITMTikTokChallenge2025 #IslamicTourismCentre #MuslimFriendlyMalaysia #MalaysiaMesraMuslim #KembaraPenuhYakin




The issuer is solely responsible for the content of this announcement.

ABOUT ISLAMIC TOURISM CENTRE

Islamic Tourism Centre (ITC) is an entity under the Ministry of Tourism, Arts and Culture (MOTAC) Malaysia, tasked to develop the Islamic Tourism segment for Malaysia. It advocates for Muslim-friendly tourism (MFT) by offering research and market intelligence, training, industry development consultation, Muslim-Friendly Tourism and Hospitality (MFTH) services standards and recognition, and information exchange.

Malaysia was named the top country in the region in the MFTH sector by the State of the Global Islamic Economy (SGIE) Report 2025. The country also retained the top-ranked destination in the Mastercard-CrescentRating Global Muslim Travel Index (GMTI) 2025, a position it has defended since the launch of the Index in 2015.

Malaysia was also recognised as the Top Muslim-Friendly Destination of the Year (OIC) and the Top Muslim Women-Friendly Destination of the Year in Halal in Travel Awards 2023.

In addition, ITC was named the recipient of the Strategic Business Alliance Award at The BrandLaureate World Halal Best Brand E-Branding Awards 2021. ITC’s signature programme, the Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR), was awarded the prestigious BrandLaureate Brand of the Year Award 2024 in the category of Excellence in Islamic Tourism and Muslim-Friendly Hospitality Solutions. It is a recognition of ITC’s efforts and endeavours in formulating new strategies in developing and expanding the Islamic tourism segment in Malaysia. These recognitions are an added motivation for ITC to continue to strengthen its efforts in being a prime mover and leading institution to ensure Malaysia is at the forefront of MFTH.

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Can Gio Awakens as Ho Chi Minh City’s Next Growth Frontier

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After decades of quiet, Can Gio is awakening on Vietnam’s southern coast, as fresh investment and grand designs breathe new life into the once-remote district of Saigon.

HO CHI MINH CITY, VIETNAM – Media OutReach Newswire – 27 December 2024 – Six months after the groundbreaking of a 2,870-hectare coastal urban project backed by Vingroup, Vietnam’s largest private conglomerate, Can Gio, once seen as a forgotten corner of Ho Chi Minh City, is now emerging as a new growth engine for Vietnam’s southern metropolis.

Vinhomes Green Paradise: A Hidden Gem Poised to Shine in Vietnam’s Real Estate Market.

Breaking Isolation

For years, Can Gio was often left out of the city’s rapid development. Surrounded by dense forests and accessible mainly by ferry, it remained a world apart. Now, that is beginning to change.

Six months ago, the large-scale land reclamation project officially started construction. Locals call it a “game changer” that awakened a land long left behind. Along the coast that once lay quiet, a vast construction site has emerged, with heavy machinery working day and night. “I was very surprised by the speed,” said Prof. Pham Van Song, president of the Mien Dong University of Technology, noting that hundreds of hectares have already been filled and stabilized within months.

The project, developed by Vingroup through its real estate arm Vinhomes, represents one of the group’s most ambitious coastal developments, part of a long-term vision to extend Ho Chi Minh City’s urban footprint toward the sea. With billions of U.S. dollars in investment, it combines housing, tourism, and modern infrastructure within a single master plan that anchors Can Gio’s transformation.

Complementing this project, a series of major infrastructure works are also reshaping the district. By the end of 2025, the Phu My Hung–Can Gio high-speed railway, designed to reach 350 kilometers per hour, is expected to begin construction, linking the area to the city’s southern urban core. In 2026, the long-awaited Can Gio Bridge will break ground, cutting the journey to the city center to around 45 to 60 minutes.

At the same time, the Rung Sac interchange, with an investment of 3,000 billion VND (about 120 million U.S. dollars), will connect Can Gio directly with the Ben Luc–Long Thanh Expressway. Expected to be completed in 2028, it will link Can Gio with both the Southwest and Southeast regions, including Long Thanh International Airport.

In addition, a sea-crossing expressway between Can Gio and Vung Tau, 50 meters wide and proposed by Vingroup, would stretch across the sea for more than 10 kilometers. The plan envisions a wide eight-lane road that could reduce travel between Can Gio and Vung Tau to under 15 minutes, creating a strategic connection between the two coastal economies.

These efforts fit within a broader regional plan that combines road, rail, water, and sea transport. Another key project is the Can Gio International Transshipment Port, covering 571 hectares with an investment of 50,000 billion VND. The port is designed to become a new symbol of Vietnam’s maritime economy, with its first phase scheduled to begin operations in 2027 and full completion before 2045.

“A Single Project Ignites the South”

According to Prof. Pham Van Song, the rise of Can Gio is a natural development, especially with the involvement of Vingroup through its Vinhomes Green Paradise project. He believes that Can Gio is moving from an ecological area on the fringe of development to a new center of growth. “All modes of transportation will be available in Can Gio,” he said. “The district’s GRDP will grow rapidly in line with ongoing construction and investment. Both the number of residents and visitors will surge. Local people will be the first to directly benefit from these projects, and their lives will become increasingly prosperous.”

The changes are already drawing attention from investors. Dinh Minh Tuan, southern regional director of Batdongsan.com.vn, said the number of searches related to Can Gio has tripled since the beginning of the year. After the Vinhomes Green Paradise project broke ground, property interest in the district doubled again. “Just one single project has heated up the entire southern market,” he said.

Experts say this follows a familiar pattern. In the 1990s, Nguyen Van Linh Boulevard helped turn southern Ho Chi Minh City into a thriving area and drew nearly two million residents. In the 2010s, the completion of the Thu Thiem Tunnel and Bridge attracted more than one million people to the city’s east. “Investors who followed the infrastructure development wave then saw huge gains,” Tuan noted. “Can Gio now stands at a similar starting point, but with a stronger push.”

With a population of about 80,000, Can Gio has long faced a single challenge: lack of connectivity. But, “with the series of large-scale investments now under way, Can Gio is expected to grow faster than many of the city’s earlier new urban areas,” said Tuan.
Hashtag: #Vinhomes

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Z.ai Open-Sources GLM-4.7, a New Generation Large Language Model Built for Real Development Workflows

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SINGAPORE – Media OutReach Newswire – 26 December 2025 – Z.ai has released GLM-4.7, the latest version of its open-source large language model, ahead of Christmas, as the company steps up efforts to position its models for real-world software development and production use.

The new model is designed around practical engineering workflows, with a focus on long-running task execution, stable tool calling, and multi-step reasoning, capabilities that have become increasingly important as developers deploy large language models in complex, agent-based systems.

Compared with its predecessor, GLM-4.6, GLM-4.7 shows notable gains in code generation, complex reasoning, and agent execution. According to Z.ai, the model delivers more consistent and controllable performance over extended tasks, while producing cleaner and more concise language output, addressing a common weakness in many open-source models.

To evaluate performance in realistic settings, Z.ai tested GLM-4.7 on 100 practical programming tasks in production-like environments such as Claude Code, spanning front-end, back-end, and command-execution scenarios. The company said GLM-4.7 achieved higher task completion rates and greater stability than GLM-4.6, and has since been adopted as the default model for its GLM Coding Plan.

Benchmark results also place GLM-4.7 among the strongest open-source models currently available. It scored 67.5 on BrowseComp and 87.4 on τ²-Bench, the latter marking a new high for open-source systems. In coding-focused evaluations, including SWE-bench Verified and LiveCodeBench v6, its overall performance approaches that of Claude Sonnet 4.5. In Code Arena’s large-scale blind evaluation, which aggregates votes from more than one million comparisons, GLM-4.7 ranked first among open-source models.

The model is available through the BigModel.cn API and has been integrated into Z.ai’s full-stack development platform, according to the company. As open-source models take on a more prominent role in the global technology ecosystem, Z.ai’s progress offers a clear indication of how such systems may continue to evolve, and what they might enable next.

Default Model for Coding Plan: https://z.ai/subscribe
Try it now: https://chat.z.ai/
Weights: https://huggingface.co/zai-org/GLM-4.7
Technical blog: https://z.ai/blog/glm-4.7

Hashtag: #ZAI

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NIA Joins Forces with TAT to Reignite ‘Amazing Thailand’ Through Innovation Power, Transforming Thai Tourism and Leveraging Creativity and Culture to Drive a New Tourism Economy

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BANGKOK, THAILAND – Media OutReach Newswire – 26 December 2025 – Tourism remains one of the most important engines driving Thailand’s economy. Beyond generating revenue, it plays a vital role in job creation, nation branding, and even influencing investment decisions. However, fostering sustainable growth in the tourism sector is far from straightforward. The industry continues to face multiple challenges, including convenience and accessibility, intensifying competition among destinations worldwide, and changing traveller behaviours — all of which directly affect tourists’ travel decisions.

NIA Joins Forces with TAT to Reignite ‘Amazing Thailand’

Towards the end of this year, Thailand is preparing to reignite global attention with a renewed wave of ‘Amazing Thailand.’ The government and private sector are rolling out a comprehensive set of tourism-stimulus measures that address both economic impact and national image. One of the most talked-about highlights is the appointment of Lalisa ‘Lisa’ Manobal as the new brand ambassador — not only a global-level artist, but also a powerful representation of Thailand’s contemporary image on the world stage.

Another key highlight to watch closely is the launch of the ‘Amazing Thailand Innovation Gadget’ platform, developed through a collaboration between the National Innovation Agency (Public Organisation), or NIA, and the Tourism Authority of Thailand (TAT). This initiative aims to elevate Thailand’s tourism industry into the era of Smart Tourism in a tangible and comprehensive way.

The platform is designed to function as Thailand’s first-ever tourism innovation repository, bringing together tourism-related technologies and solutions in one centralised space. These range from route-planning technologies, accommodation booking systems, and tourist-data management, to experience-creation tools that personalise journeys and enhance engagement. More than a simple innovation directory, the platform represents a turning point — a mechanism that connects entrepreneurs, developers, and creative talents to co-create new ‘Amazing’ experiences, spanning the entire traveller journey from trip planning to the final moment of travel for visitors worldwide.

Learning from Global Leaders Where Tourism Meets Technology

The world has entered an era where tourism is no longer driven solely by beautiful destinations and cultural heritage. Instead, competitiveness increasingly depends on experiences and technology. As a result, many countries are rapidly upgrading their tourism sectors to become smarter, more emotionally engaging, and better aligned with the expectations of modern travellers.

Japan, for example, stands as a model of cultural-innovation integration, leveraging anime, music, cuisine, and fashion as globally recognisable soft power. Recently, the Japanese government has rebooted efforts to fuse cultural roots with advanced technology through initiatives such as Virtual Remix Japan, which enables global audiences to participate in art exhibitions, festivals, and anime worlds in real time via VR and AR. This exemplifies a seamless blend of past and future.

Meanwhile, South Korea has aggressively combined technology and tourism to enhance attractiveness and vibrancy. The country actively promotes start-ups offering cloud-based hotel-management platforms, real-time translation technologies, blockchain services for international tourists, and platforms linking tourism with overseas education. South Korea has also built a tourism ecosystem that integrates smart cities, digital technology, and contemporary culture, using K-pop artists as a major driving force.

In Barcelona, Spain, one of Europe’s leading smart cities, tourism has been elevated through intelligent urban and visitor-experience management. From smart traffic systems and energy-saving public bike services to big-data-driven analysis of tourist behaviour, visitors can plan accommodation, restaurants, and travel routes through a single integrated application. This approach creates a balanced coexistence between tourism and urban life. Together, these examples demonstrate that technology is no longer merely a supporting tool, but the core differentiator in the modern tourism economy.

Amazing Thailand Innovation Gadget: Elevating Thai Tourism Through a Fully Integrated Innovation Ecosystem

NIA and TAT have officially announced a landmark collaboration with the launch of the ‘Amazing Thailand Innovation Gadget’ platform, which serves as Thailand’s first tourism innovation repository. The initiative aims to propel Thai tourism fully into the Smart Tourism era.

The platform aggregates tourism-related technologies and innovative solutions from start-ups and entrepreneurs nationwide, enabling real-world deployment across the entire Thai tourism value chain. Its objective is to build a strong tourism-innovation ecosystem through integrated collaboration across all sectors, while enhancing entrepreneurs’ capacity to apply innovation and technology suited to the specific contexts of different destinations.

This approach is designed to create premium tourism experiences for both domestic and international travellers, delivering sustainable economic and social benefits for Thailand. Importantly, the country will gain a continuously expandable tourism-innovation repository, strengthening long-term competitiveness in the global tourism market.

From Creative Power and Culture to Driving Thailand’s Tourism Economy

Dr. Krithpaka Boonfueng, Executive Director of the National Innovation Agency, stated that the innovations featured on the platform will primarily be Travel Tech-related technologies. The platform is open to start-ups, entrepreneurs, developers, and business partners with the interest and capability to co-create elevated tourism experiences while advancing Thailand’s Smart Tourism ecosystem.

Currently, NIA supports and has incubated more than 80 high-potential tourism-technology start-ups and entrepreneurs, spanning areas such as community-based tourism (Local Alike), hospitality solutions (Ascend Travel), urban mobility (MuvMi), social impact marketplaces (SocialGiver), and backend customer-journey management systems (Appointment Anywhere). These solutions enable entrepreneurs and developers to access tools tailored to their specific contexts.

NIA believes that all stakeholders play a vital role in elevating Thailand’s tourism industry by integrating technology with creativity, culture, and local identity. This integration goes beyond artists, cuisine, or traditional culture, extending into tangible, scalable innovations that create new economic value for local communities.

Thai – Tech – Tourism: A Major Integrated Leap Forward

Dr Krithpaka further noted that tourism is one of the core engines of the global economy, particularly following recovery from the COVID-19 pandemic. According to data from the World Travel & Tourism Council (WTTC), in 2024 the global travel and tourism sector contributed USD 10.9 trillion, or 10% of global GDP, and supported 357 million jobs worldwide.

The United Nations World Tourism Organization (UN Tourism) has emphasised that innovation is a critical driver of economic growth, enabling new business models, attracting investment, and differentiating destinations through unique tourism formats.

Another crucial factor not to be overlooked is the global TravelTech investment ecosystem, which remains robust. In the post-pandemic era, major tourism companies have increased technology investment by an average of 14% in 2024, reflecting strong confidence in technology as a competitive advantage.

Key areas of investment focus include Smarter Retailing and Personalisation, which deliver highly tailored customer experiences; GenAI and Autonomous Agents, next-generation AI capable of analysing, planning, and executing tasks independently — such as automated travel recommendations, trip planning, and booking management; and Sustainability, with growing investment in start-ups that reduce carbon emissions through diverse solutions.

These global trends align closely with the capabilities and diversity of Thai start-ups, positioning Thailand to connect seamlessly with international movements and deliver truly tangible ‘Amazing’ experiences.

NIA stands ready to connect knowledge, technology, and innovation capital across public agencies, private enterprises, and Thai start-ups to drive concrete outcomes in the tourism-innovation ecosystem. This effort extends beyond enhancing tourism businesses; it represents the creation of a future-oriented industry that fuses creativity and culture with technological power.

Through this integrated approach, Thailand aims to elevate economic value, cultural richness, and sustainability — and to advance decisively towards becoming a Global Innovation Tourism Hub in a meaningful and lasting way.
Hashtag: #NIA #NationalInnovationAgency

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