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Renewal of Dossen Miao Club: Qingmao’s Adorable Jouney Across Four Cities

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GUANGZHOU, CHINA – EQS Newswire – 8 January 2025 – On December 27, 2024, Dossen Hotel Group officially rebranded its member loyalty program, “Dossen Club,” as “Miao Club,” with its popular mascot Qingmao taking center stage. This rebranding places Qingmao, the group’s super IP, directly in front of consumers, offering a fresh, engaging experience for users. In the newly unveiled promotional video, Qingmao charms viewers with its playful antics and signature “meow,” bringing joy and exclusive benefits to members while forging a closer connection with consumers.

Between December 27, 2024, and January 4, 2025, Qingmao embarked on an ambitious road trip to promote Miao Club. Starting from Guangzhou, the journey covered 2,789 kilometers and included stops in Wuhan, Changsha, and Nanning. Along the way, Qingmao delighted fans at iconic locations like the Canton Tower, engaged with visitors along the Wuhan Riverbank, and played hide-and-seek at Zhengjia Ocean Park. This interactive journey allowed Qingmao to connect with the public in a vivid and personal way.

Qingmao’s Adventure marks the beginning of Dossen Hotel Group’s efforts to establish its IP as a bridge to young consumers. It embodies the group’s strategic focus on youthfulness and vibrancy, aligning perfectly with its goal of engaging younger audiences. Cheng Xinhua, founder, chairman, and CEO of Dossen Group, emphasized the importance of the approach of “youthification”, stating:”Our users are becoming younger. As a lodging service provider catering to the mass market, we must also embrace youthfulness. It’s essential to understand what young people like and need, and provide tailored lodging solutions for the new generation.”

Qingmao represents more than just a mascot; it embodies the brand’s core values. According to Wu Mei, Senior Assistant to the Chairman and General Manager of Dossen’s Brand Management Center, Qingmao combines practical value with emotional appeal:
“Qingmao is not only cute but also charismatic. It serves as a cost-effective option for young users while acting as their ‘journey guardian cat.’ Qingmao brings joy to its audience and reflects Dossen’s commitment to delivering affordable yet high-quality lodging experiences.”

A Youth-Driven Strategy
In 2024, Dossen Group surpassed 100 million members, achieving remarkable growth. Between 2020 and 2023, its membership base grew by 117%, with a compound annual growth rate of 22%. A significant portion of this growth came from younger users, solidifying youthification as a core strategic direction.

To appeal to this demographic, Dossen leverages a combination of unique brand identity and emotional value. While maintaining its core promise of “good hotels at affordable prices,” Miao Club enhances emotional connections with its audience through Qingmao’s relatable and endearing personality.

Cheng Xinhua underscored the transformative potential of this approach:
“The youthification strategy is a vital driver for transforming and upgrading the traditional hotel industry.”

Looking Ahead: A New Era for Miao Club
The journey with Qingmao is just beginning. As a “travel companion and workplace partner,” Qingmao is set to explore new opportunities to strengthen its role in youth-oriented hospitality. Miao Club aims to continue evolving, delivering innovative experiences, and leading the hotel industry into a new, vibrant era.

With Qingmao at its heart, Dossen Hotel Group is not just embracing change—it’s redefining how hospitality connects with the next generation.
Hashtag: #Dossen #MiaoClub #Qingmao

The issuer is solely responsible for the content of this announcement.

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iHerb Launches “Heatwave Essentials” Campaign for Singapore Consumers (22% off sitewide)

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SINGAPORE – Media OutReach Newswire – 10 April 2026 – With warmer conditions expected in the coming weeks, Singapore’s heat and humidity could contribute to increased fatigue and reduced mental clarity among urbanites balancing long commutes and high-pressure work.

Despite the sweltering weather, Singaporeans’ passion for an active lifestyle remains strong—from post-work gym sessions to weekend outdoor runs. To help Singaporeans maintain their peak performance, iHerb has curated a “Heatwave Essentials” guide focused on hydration, fatigue resistance, and recovery.

As part of this initiative, iHerb is offering a 22% discount sitewide from April 10 to April 24, with consumers able to apply the promo code “78IHERB” at checkout.

Essentials for Hydration and Recovery

In Singapore’s climate, sweating is constant—but many don’t realise that perspiration depletes both water and essential electrolytes, which is why plain water alone may not be enough to prevent fatigue.

  • For Instant Hydration: Nuun Sport Electrolyte Tablets are a top choice for active commuters, offering a balanced blend of sodium, potassium, and magnesium.
  • For Natural Purity: Wilderness Poets Evaporated Coconut Water Powder provides a refreshing, sugar-free alternative rich in natural potassium.
  • For Long-term Balance: Nutricost Potassium + Magnesium capsules offer high-efficiency support to maintain neuromuscular balance and prevent heat-induced weakness.

Expanded Heatwave Essentials for Daily Wellness and Recovery

As part of its “Heatwave Essentials” guide, iHerb features a curated selection of products that supports broader daily wellness needs during warmer conditions. This includes supplements commonly incorporated into routines for general nutritional support, post-activity recovery, and day-to-day maintenance:

  • Swanson Albion Magnesium Glycinate is a popular choice for supporting relaxation and overall daily wellness.
  • California Gold Nutrition Brain Health vegetarian capsules provide multi-nutrient support for those requiring prolonged focus.
  • Nutricost HMB Capsules have become a favorite among the local fitness community for supporting physical endurance and recovery under high-temperature conditions.
  • Doctor’s Best Natural Vision Enhancers – formulated with lutein, zeaxanthin, and omega-3 (DHA/EPA), and included within iHerb’s broader wellness offering.

Shop Smarter, Live Cooler

To support the growing demand for daily health management, iHerb is offering a 22% discount sitewide from April 10 until April 24. Simply enter the promo code “78IHERB” at checkout to access savings across a wide range of health and wellness products, including those featured in the “Heatwave Essentials” selection.

  • Free Delivery: Enjoy free shipping on orders over S$60.
  • Fast Shipping: Products typically arrive in Singapore within approximately 4 days.

Hashtag: #iHerb

The issuer is solely responsible for the content of this announcement.

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Phuc Yen Industrial Park a catalyst for investment in Phu Tho

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PHU THO, VIETNAM – Media OutReach Newswire – 10 April 2026 – Approved by the Phu Tho People’s Committee, a joint venture between Vinh Phuc International Services and Industrial Zone Joint Stock Company (VISIZ) and SHINEC joint Stock Company officially broke ground on the Phuc Yen Industrial Park (Phuc Yen IP) infrastructure project on April 9.

A view of the Phuc Yen Industrial Park in Phuc Yen Ward in Phu Tho Province. — Photo courtesy of the firm

Phuc Yen IP covers 111.3 hectares in Phuc Yen Ward in the northern province of Phú Thọ, with a total investment of approximately VNĐ1.98 trillion and a 50-year operating licence.

Regarded as a key project in the province’s economic development strategy, Phuc Yen IP is expected to become a magnet for high-quality investment, particularly from enterprises in technology and electronics, precision engineering, supporting industries and logistics.

Strategic location and world-class infrastructure

Phuc Yen IP enjoys outstanding connectivity, with direct access to the Noi Bai – Lao Cai Expressway, a location approximately 10 minutes from Noi Bai International Airport and strong links to major economic hubs in Hà Nội, Phú Thọ and neighbouring provinces.

All technical infrastructure is built to international standards, including internal roads, high-capacity power supply, water supply and drainage systems, a centralised wastewater treatment plant and urban landscaping – enabling businesses to begin operations immediately upon land handover.

Development timeline

  • Phase 1 (Q1/2024 – Q1/2026): Legal procedures, site clearance, construction commencement
  • Phase 2 (Q2/2026 – Q1/2027): Full infrastructure construction – site levelling, internal roads, power and water system, wastewater treatment – culminating in project completion and handover

VISIZ General Director Nguyen Hai Tung said on behalf of the investor consortium: “We are fully committed to mobilising all available resources to deliver this project on schedule, ensuring synchronised, high-quality and modern construction standards.

“Phuc Yen IP is more than a production facility – it is a sustainable industrial ecosystem where investors can build and grow their operations with confidence over the long term.”

Socio-economic impact

At full capacity, Phuc Yen IP is expected to attract dozens of domestic and international investors, generate thousands of stable employment opportunities, and contribute meaningfully to annual State budget revenues. The park will serve as a catalyst for commercial services, urban development and industrial real estate growth across Phuc Yen Ward and surrounding areas.

Media Contact:

Hotline: (+84) 333 699 996

Email: [email protected]

Website: www.visiz.com.vn

Hashtag: #VISIZ #SHINEC

The issuer is solely responsible for the content of this announcement.

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Botanica Luxury Villas Rides Phuket’s Rise as Global Luxury Property Hub with HYTHE by Botanica

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Vertical villa-style condominium positioned to capture surging investor demand

PHUKET, THAILAND – Media OutReach Newswire – 9 April 2026 – Phuket, a world-class tourist destination, is emerging as one of Southeast Asia’s hottest residential and real estate investment hubs. In 2025, over 10 million international tourists visited Phuket, generating nearly 546 billion baht in tourism revenue.

The condominium market has seen significant growth. Colliers Thailand reports that in 2025, 23 new condominium projects launched in Phuket, totaling over 8,372 units worth more than 47.349 billion baht. A key driver keeping Phuket’s rental market buoyant is the attractive yield of 7–11% per year in prime locations.

Botanica Luxury Villas, a leader in Phuket’s luxury property market with over two decades of experience, has grown its portfolio to meet shifting demand, entering the condominium market for the first time with HYTHE by Botanica. Drawing on its pool villa expertise, Botanica has developed the project under the Vertical Villa concept—combining the privacy and generous space of a villa with the convenience of condo living. Prices start at 10.8 million baht*. The project occupies a prime position in the heart of Laguna Phuket, one of the most sought-after areas among investors, just 6 minutes from Layan Beach and 20 minutes from Phuket International Airport.

Mr. Attasit Intarachooti, Chief Executive Officer of Botanica Luxury Phuket Co., Ltd., said: “HYTHE by Botanica is built to meet the growing demand in Phuket as a global destination for long-term living and investment. The Vertical Villa concept delivers a living and investment experience unlike anything currently on the market. We project rental yield of 5–7%* per year in a location with consistent capital appreciation.”

HYTHE by Botanica comprises four six-story residential buildings with 276 units in total, plus a clubhouse, set across over 21 rai of lush greenery. Units start from 57 sq.m., with options ranging from one to three bedrooms, duplexes with pool access, and penthouses. HYTHE by Botanica is part of Botanica Grand Avenue, a mega project offering a full suite of on-site amenities.

For investors, the project comes with comprehensive after-sales support, including Botanica’s service and maintenance programs. Show units are now open for viewing at the sales gallery, Botanica Grand Avenue, Phuket. For more information, visit botanicaluxuryvilla.com, Facebook: BOTANICA Luxury Villa, or call +66 81 324 2999 and +66 94 636 2836.

Hashtag: #BotanicaLuxuryVillas

The issuer is solely responsible for the content of this announcement.

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