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Samsung Electronics Introduces Its Most Advanced TVs and Soundbars Yet, Powered by Vision AI
Samsung puts customers’ lifestyles and viewing experience front and centre with its 2025 TV lineup, including Neo QLED 8K, Neo QLED 4K, OLED, and Lifestyle TVs.
SINGAPORE – Media OutReach Newswire – 27 May 2025 – Samsung Electronics Singapore unveiled its highly anticipated 2025 lineup of AI-powered TVs and soundbars at the Unbox & Discover event. Redefining home entertainment, the new range introduces the groundbreaking Samsung Vision AI. This transforms the way users interact with their screens, delivering deeply personalised and immersive experiences, and placing the TV at the heart of the connected smart home.
The 2025 lineup is headlined by the flagship Samsung Neo QLED 8K and Samsung Neo QLED 4K TV series. These new offerings bring stunning visuals and immersive sound, and are the first to feature Samsung Vision AI1 with smarter, adaptive features that reimagine what Samsung TVs can do.
“At Samsung, we believe that the best innovations come from truly listening to our customers and understanding how they live their lives. We know that our consumers in Singapore value technology that feels more personal and intuitive. That is exactly what we set out to do with our 2025 lineup of AI-powered TVs,” said Patrick Khor, Head of Department, TV & Audio, Samsung Singapore. “Powered by our most advanced processors and Samsung Vision AI, our TVs have now become intelligent companions that adapt and learn your preferences, suggest content that matches your mood, while seamlessly connecting your smart home through SmartThings. Through technology, we are creating experiences that enrich the moments that matter most to families in Singapore.”
Samsung Vision AI Enabling Smarter, More Personal Screen Experiences
Samsung Vision AI represents the next step in Samsung’s journey to deliver intelligent, intuitive, and seamless screen experiences, and will be integrated across the 2025 range of Neo QLED, QLED, OLED, and The Frame models.
With the ability to make your Samsung TV aware of its surroundings, adaptive to user preferences and autonomous in delivering intuitive features, Samsung Vision AI transforms the brand’s 2025 AI TVs into smart companions that enhance entertainment, simplify interactions, and seamlessly integrate into connected lifestyles.
At the core of Samsung Vision AI are intelligent and personalised features which redefine how users interact with their screen and engage more deeply with their favourite content. Generative Wallpaper2 transforms screens into dynamic, personalised art canvases, allowing users to make images that perfectly match their taste or occasion. Own a Galaxy Watch? Universal Gestures3 lets you control your TV through your smartwatch – with simple hand motions like rotating the watch bezel to scroll the screen or making a fist to return to a previous menu.
Looking beyond personalisation, Samsung’s 2025 AI TVs come equipped with a built-in SmartThings Hub, transforming the TV into a central hub for smarter living through integration with the SmartThings ecosystem, as well as new SmartThings4 features that simplify and enhance daily life.
- SmartThings Energy offers insights into energy consumption patterns, promoting efficient energy use throughout the home.
- Family Care5 enhances comfort by automatically adjusting room settings, like dimming the lights when a child falls asleep, while providing real-time updates and recorded events through TVs.
- With Pet Care6, potentially use your TV as a pet-sitting assistant when you are outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet’s favourite content.
- Home Insights4 provides notifications from your connected smart devices right on screen, including a 3D Map View that shows information and details of your entire smart home so that you can monitor and manage directly from the TV.
All your favourite apps, services and the latest Samsung Vision AI features are available through One UI Tizen – available now on all of Samsung’s 2025 range of Neo QLED, QLED, OLED, and The Frame models. One UI Tizen introduces a fresh, clean interface that mirrors what you will find on many Galaxy smartphones, tablets, and watches. It also allows your household to create separate profiles and receive curated recommendations tailored to their preferences. Samsung is now offering up to seven years7 of OS upgrades; this extends the longevity of each device, keeping it up to date with the latest features, security enhancements, and performance improvements, so that users’ investments in Samsung Vision AI-powered TVs are truly future proof.
Security is crucial for Singapore households today due to the increasing prevalence of cyber threats, and the need to protect sensitive personal information within households. Samsung TVs are protected by Samsung Knox, a comprehensive security platform that safeguards user data and privacy, with high security standards maintained for the benefit of home users. It helps to shield families from malicious threats by protecting sensitive data like passwords8, monitoring connected IoT devices, blocking phishing websites to protect against malicious sites, and enhancing personal information protection through Samsung Knox Vault. Samsung TVs also receive constant security updates, with a dedicated security team providing regular updates that help keep your TV safe, for at least 3 years from TV launch9, ensuring your family’s digital safety evolves with emerging threats.
Samsung continues to shape how people experience art at home by expanding access to the Samsung Art Store10, a premium digital platform for fine art exclusively on Samsung Smart TVs. For the first time, the Samsung Art Store will be available on 2025 Samsung Neo QLED 8K, Neo QLED 4K, and QLED models11, as well as on The Frame and MICRO LED series, making art from the world’s leading artists, museums, and galleries more accessible that ever. The Samsung Art Store offers access to a vast catalogue of over 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat.
Samsung 2025 TV lineup: Exceptional advancements, made possible with AI.
Samsung Vision AI also delivers exceptional advancements in picture and sound quality, making every on-screen moment captivating. On-device AI picture and sound technologies analyse content and environmental factors in real time, dynamically adjusting visuals and audio for an optimised experience.
The flagship Neo QLED 8K QN990F is Samsung’s most advanced TV to date, powered by the NQ8 AI Gen3 Pro processor12, leverages a suite of on-device AI features to enhance picture quality, sound clarity and overall viewing experience.
8K AI Upscaling Pro13 elevates lower-resolution content up to stunning 8K quality, ensuring incredible detail and clarity in every frame. Motion Xcelerator 240Hz14 ensures blazing fast motion clarity for gaming and sports, while AI Motion Enhancer Pro15 smooths the motion of fast-moving visuals and text, so you can always keep your eye on the ball. Dedicated top-channel speakers power Dolby Atmos sound, while Object Tracking Sound Pro16 provides dynamic, realistic audio that follows the movements on screen – like creepy footsteps in a horror movie or cars zooming around a track.
The QN990F also integrates our award-winning Glare-Free technology, offering stunning 8K visuals across dark and bright rooms. Plus, the all-new Wireless One Connect Box17 is a game changer for cable management, offering a wireless connection between the TV and the external box up to 30 feet away., allowing for cleaner installations and more flexible room setups.
The Samsung 2025 Neo QLED 4K lineup is our most expansive yet, including four model series (QN90F, QN85F, QN80F, and QN70F), all featuring Quantum Matrix Mini LEDs for stellar brightness and accurate colour across every scene.
The flagship QN90F features the upgraded NQ4 AI Gen3 Processor18, which offers improved picture and sound quality. The processor upscales older content into 4K resolution, while Neo Quantum HDR+19 analyses each scene to boost brightness and make visuals appear even more realistic. The QN90F also comes with Glare-Free technology, offering greater flexibility for placement of the TV regardless of lighting conditions at home. Motion Xcelerator 165Hz20 ensures ultra-smooth motion of action-packed content.
Our OLED lineup is also refreshed with the S95F series, featuring OLED Glare-Free technology that eliminates glare and reflections from sunlight or ambient lighting, while delivering impressive colour contrast and accuracy OLEDs are known for. The S95F boasts our brightest-ever OLED screen and OLED HDR Pro – delivering vibrant, full-screen brightness, deep blacks, and Pantone®-validated colours. Powered by the powerful NQ4 AI Gen3 Processor21 that optimises contrast, brightness, depth and colour across every scene, the TV can also upscale lower resolution content into brilliant 4K visuals. For gamers, Motion Xcelerator 165Hz14 ensures smooth motion and blazing fast speeds from even the most demanding games. Together, these upgrades make the S95F our best OLED yet, offering a cinematic picture without distractions.
A New Vision of Art: Introducing the Frame Pro
Samsung is strengthening its commitment to seamlessly blending art and technology with the launch of The Frame Pro, a new addition to the iconic Frame lineup. The Frame Pro enhances the art and entertainment experience with advanced Neo QLED picture quality that delivers brighter colours, sharper contrasts, and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers improved picture quality across your favourite artwork and shows. It also comes with the innovative Wireless One Connect, allowing for more flexible installations that blend in seamlessly with your environment.
A New Dimension of Sound with AI
To accompany the stunning 2025 AI TV lineup, Samsung has introduced a new range of soundbars that combine state-of-the-art hardware with intelligent AI-driven features, designed to elevate home entertainment with unparalleled sound.
As the successor to the highly acclaimed HW-Q990D, the HW-Q990F takes home audio to new heights. It features newly engineered dual active subwoofers that deliver robust bass and ultra-low-frequency precision. Plus, a new cube design reduces the subwoofers to half the size of its predecessor, minimising resonance and blending flawlessly into modern interiors with a refined serrated finish.
The HW-Q990F delivers advanced AI-driven sound optimization through features such as Dynamic Bass Control which enhances clarity in low-frequency ranges by utilizing non-linear bass management for balanced and distortion-free sound. Q-Symphony immerses the user in 3D surround sound by detecting the position of wireless speakers like the Music Frame and automatically optimising audio effects based on its distance and angle. In this mode, the HW-Q990F uses the Samsung TV’s Neural Processing Unit (NPU) to make dialogue clearer and to deliver more immersive, synchronised audio. Active Voice Amplifier Pro provides real-time content analysis that reduces background noise and emphasises dialogue for an enhanced viewing experience.
The HW-QS700F offers even more versatility in home audio with its sleek design and innovative gyro-sensor technology. Suitable for both wall-mounted and tabletop setups, this soundbar adapts to the user’s space. Its built-in gyro-sensor can automatically detect whether it is positioned vertically or horizontally, fine-tuning the audio output to ensure optimal clarity and immersive sound in any configuration.
Samsung AI TV Pre-order Promotions
No matter which Samsung screen you choose, you can shop confidently from the #1 global TV brand for 19 years running22.
Customers who pre-order a Samsung AI-powered TV can enjoy free gifts23 worth up to S$1,448, until 1 June 202524. Pre-order benefits include:
- Free Galaxy Watch 7 (Bluetooth 40mm) worth S$448, when you purchase a TV that is 75″ and above.
- Enjoy a trade-up value of up to S$1,000 when you trade in your old TV for the latest Vision AI TV25.
- Enhance your space with a beautiful work of art. Get up to a 5-month free subscription to the Art Store26 worth S$6.99 per month.
- Get an additional S$150 e-voucher when you purchase our latest soundbars with any Samsung TV27.
To learn more about the pre-order promotion, please visit www.samsung.com/sg/tvs/pre-order/.
For more information about the 2025 TV and sound systems line-up, please visit www.samsung.com/sg.
Hashtag: #Samsung
The issuer is solely responsible for the content of this announcement.
Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at 
news.samsung.com.
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Leading Sportswear Brand DESCENTE Opens at Galaxy Macau; Fusing Technical Aesthetics with Leisure & Travel Lifestyle
Inspired by Snow, Designed for the Future — DESCENTE Moves with Innovation
With nearly 90 years of history, DESCENTE originated in alpine skiing and is renowned for its ergonomic construction and high-performance technical fabrics. At the heart of the brand is the philosophy of “Design that Moves,” which represents not only physical motion but also the evolution of lifestyle through innovative design. From elite athletes to everyday city wearers, DESCENTE has consistently pushed the boundaries of sportswear with Japanese precision tailoring and functional elegance.
DESCENTE Galaxy Macau Flagship Store adopts the brand’s latest Store 4.0 concept — themed “Tomorrow’s World”. The space merges elements of snow culture, advanced technology, and urban living into one futuristic vision. Guided by the design pillars of “Trajectory, Breakthrough, and Energy”, the flagship store symbolizes the skier’s spirit of exploration and the brand’s ongoing mission to transcend limits. From the metallic façade to the directional arrow motifs and dynamic zoning, the retail environment exemplifies DESCENTE’s commitment to sustainability, innovation, and seamless integration of sports lifestyle — courageously embracing the endless possibilities of the future.
Reimagining Movement — Spotlight on Running & Training Innovation
Designed around four active lifestyle scenarios — running, training, commuting, and outdoor — the flagship store at Galaxy Macau creates an immersive customer journey that demonstrates real-life application of DESCENTE’s performance apparel. The featured collections this season include the latest Running and Training series, reflecting the brand’s continual evolution of performance technology and lifestyle-forward design.
Lightweight Performance — Running Collection
Engineered for lightness and breathability, the Running collection features men’s and women’s lightweight shorts and two core outerwear pieces. The Aerolite Skin Jacket focuses on windproof, breathable comfort with a futuristic translucent 3-layer shell and ergonomic F360 silhouette for mobility and performance. The Aerolite Shell Jacket delivers versatile weather protection with breathable, lightweight layering ideal for Macau’s changing climate. Both styles utilize two of DESCENTE’s signature technologies— the waterproof and breathable DERMAZAX® 3-Layer fabric, and SCHEMACTECH AERO, a structural cutting technology that enhances stability and freedom of movement.
Dynamic Control — Body Flex Training Collection
The Training collection centers around the Body Flex range, tailored for high-intensity movement and dynamic flexibility. With advanced elastic construction and precision fit, the men’s training wear provides both structure and freedom — ideal for urban workouts and daily mobility. DESCENTE’s long-standing collaboration with elite athletes ensures that every piece is engineered for functionality, comfort, and style. Whether under extreme training conditions or for casual wear, the apparel showcases the brand’s unwavering pursuit of motion performance and wearing comfort.
From Summit to Street — Defining a Multifunctional Lifestyle
DESCENTE Galaxy Macau Flagship Store also showcases the brand’s commitment to lifestyle versatility through three core series: ALLTERRAIN, DUALIS, and GOLF. This area features the ALLTERRAIN series, designed for high-end outdoor activities, and the DUALIS series, suitable for daily commuting and light outdoor pursuits. The ALLTERRAIN series uses a minimalist design and high-performance materials for various terrains and harsh conditions, combining technology and craftsmanship to meet outdoor enthusiasts’ needs with exceptional functionality and durability. The DUALIS series brings DESCENTE’s craftsmanship into urban living, offering a flexible and lightweight design perfect for daily commutes and light outdoor activities, allowing modern urbanites to transition effortlessly between city and outdoor settings.
The GOLF series showcases DESCENTE’s innovative spirit and expertise from skiing, tailored for golf enthusiasts. Designed for comfort and functionality, these products feature ergonomic designs and high-performance fabrics, merging DESCENTE’s craftsmanship with athletes’ needs for precise swings and stable postures on the course.
Limited-Time Personalization Experience — Mark a Moment in Sport & Style
To celebrate the opening of the flagship store at Galaxy Macau, DESCENTE offers each guest a personalized canvas tote bag, hand-painted on-site by a local artist. The activation combines artistic flair and sport spirit, creating a collectible gift that blends personalization, interaction, and DESCENTE’s attention to detail.
Hashtag: #DESCENTE
The issuer is solely responsible for the content of this announcement.
About DESCENTE
Founded in 1935, DESCENTE is a French word meaning “downhill skiing.” The DESCENTE signature arrow logo – known as the “Spirit Mark” – represents the basic skiing techniques of “schuss,” “traverse,” and “sideslip.” Over its 89-year history, the brand has expanded into cycling, running, golf, cross-training, and high-performance gear. By merging functional beauty with exceptional craftsmanship, DESCENTE meets the diverse needs of athletes through innovative designs and collaborations with top professionals. Guided by the brand concept “Design that Moves,” DESCENTE believes that only with exceptional designs backed by continuous technological innovation, it is possible to underpin sportsmanship, make breakthroughs, nurture new forms of sport, and strengthen character. And it is the spirit of those people who share our love of sport that keeps us progressing with relentless innovation.
DESCENTE Galaxy Macau Flagship Store
Address: G009B, G/F Promenade East, Galaxy Promenade
Opening Hours:
Sunday to Thursday: 10:00 – 22:00;
Friday, Saturday, Public Holidays 10:00 – 00:00
Facebook: https://www.facebook.com/HONGKONGDESCENTE/
Instagram: 
https://www.instagram.com/descentehkg/
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Kaspersky Partners with SIS International Limited to Expand Distribution in Hong Kong
Through SiS International Limited, Kaspersky’s industry-leading security products —including endpoint protection, threat intelligence, and advanced threat detection and response —will be more widely available, ensuring enhanced protection against evolving cyber threats.
“As cyber risks continue to grow, partnering with a trusted distributor like SIS International Limited allows us to strengthen our reach and better serve customers in Hong Kong,” Adrian Hia, Managing Director for Asia Pacific. “This expansion ensures that businesses and individuals have seamless access to the cybersecurity tools they need to safeguard their digital environments.”
General Manager of Kaspersky in Greater China Alvin Cheng said, “We are honored that Kaspersky has signed an agency agreement with SIS International Limited. Currently, with the continuous escalation of cybersecurity challenges, Kaspersky’s technologies and products possess significant advantages. By leveraging the resources of SIS International Limited, we are able to provide customized security services to enterprises in various sectors in Hong Kong, China. Through the joint efforts of both parties, we are certain to build a high-quality ecosystem, create more business opportunities, achieve a win-win situation, and drive the development of the industry.”
“We are deeply honored to be appointed as Kaspersky’s official distributor in Hong Kong,” said Raymond Au, general manager at SiS International Limited. “This partnership aligns seamlessly with our mission to provide cutting-edge IT solutions and enhance cybersecurity for our valued clients. We are committed to working closely with Kaspersky to deliver advanced security solutions tailored to the unique needs of the Hong Kong market.”
By joining forces with SIS International Limited, Kaspersky is enhancing product availability, customer support, and cybersecurity resilience across Hong Kong. Clients can expect greater convenience and improved service quality, reinforcing the region’s defenses against modern cyber threats.
This collaboration comes at a pivotal time when cybersecurity is of paramount importance, as businesses and individuals face increasingly sophisticated cyber threats. By joining forces, Kaspersky and SiS International Limited are committed to fostering a secure digital environment and empowering organizations to thrive in the digital era.
For more information, please contact: Joe Lam, channel director, Kaspersky Hong Kong
Email: [email protected] Website: www.kaspersky.com
Hashtag: #Kaspersky
The issuer is solely responsible for the content of this announcement.
About Kaspersky
Kaspersky is a global cybersecurity and digital privacy company founded in 1997. With over a billion devices protected to date from emerging cyberthreats and targeted attacks, Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection, specialized security products and services, as well as Cyber Immune solutions to fight sophisticated and evolving digital threats. We help over 200,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.
About SIS International Limited
SiS International Limited is one of the largest distributors of IT solutions across Asian countries. With over 30 years in the distribution business, SiS has managed to build long-term and trusting relationships with vendors and channel partners. As an experienced distributor, SiS International Limited provides a wide variety of products and offers professional technical services. By delivering business solutions to our customers, we assist in successfully proliferating their businesses.
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Anhui Unveils Teaser for 2025 World Manufacturing Convention, Extending a Global Invitation to Innovate Together
Scheduled for September 20–23 in Hefei, Anhui, China, the 2025 Convention will welcome dignitaries, industry leaders, Fortune Global 500 executives, representatives from international organizations, diplomats, and sister-city delegations from nearly 50 countries and regions. Together, they will explore new pathways for advancing high-quality development in the manufacturing sector.
Endorsed by the State Council as a national-level event, the Convention is co-hosted by the Anhui Provincial Government and the National Advisory Committee on Building a Manufacturing Power, among others. Since its launch in 2018, it has grown into a key platform for showcasing China’s cutting-edge equipment, enabling global manufacturers to establish a presence in China, and promoting Chinese high-end manufacturing to the world.
This year’s edition will also feature the Artificial Intelligence & Consumer Electronics Expo and the China (Hefei) International Digital Economy Expo, with a focus on “Digital-Real Integration, Intelligent Future.” The exhibition is expected to reach unprecedented scale and influence, complemented by a series of high-level forums and matchmaking events designed to accelerate the convergence of AI, digital technologies, and manufacturing—fueling the growth of new productivity drivers.
The teaser release underscores Anhui’s confidence, dynamism, and commitment to innovation and industrial transformation, showcasing the boundless potential at the intersection of manufacturing and the digital economy. As a vibrant hub of innovation, Anhui warmly invites the world to join in this landmark celebration of human ingenuity and machine intelligence.
The video link is as follows: https://www.youtube.com/watch?v=brt6dMOMPG8
Hashtag: #WorldManufacturingConvention
The issuer is solely responsible for the content of this announcement.
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