Media OutReach
Save the Children Hong Kong’s “Heart to Heart Parent-Child Programme” Helps Parents Build Warmth and Boundaries for Children
From Authority to Companion: The Positive Parenting Journey of First-time Parents
HONG KONG SAR – Media OutReach Newswire – 25 March 2026 – For many families in Hong Kong, parenting can feel like a constant tug‑of‑war between time, stress and emotions. The Heart to Heart Parent‑Child Programme of Save the Children Hong Kong is a parent and child support programme that aims to help parents build confidence and skills in practising positive parenting and non‑violent communication, enabling children to feel respected, develop awareness of self‑protection, and strengthen parent‑child and family relationships.
Watch video interview: https://savethechildren.click/H2H_AppleCheukStory_PR
With demanding work commitments, parents often strive to provide for their children materially yet may lack the time or energy to truly understand one another’s feelings — which can strain family relationships.For Cheuk and Apple, parents of a four‑year‑old boy, becoming mum and dad gradually made them realise how deeply their own childhood experiences — growing up under scolding, pressure and emotional suppression, have shaped the way they now interact with their son. “In the past, whenever a problem came up, my first instinct was always to fix it straight away,” Cheuk recalled. Influenced by his upbringing, Cheuk often tackled conflicts by issuing instructions or letting emotions take charge, sometimes overlooking how his child or partner might feel in the moment. Apple shares that a lack of understanding and emotional support in her own childhood also affected how relationships are formed later in life. “I didn’t want to repeat that same pattern,” Apple explains. This reflection motivated the couple to join Save the Children Hong Kong’s Heart to Heart Parent‑Child Programme, breaking the cycle of traditional punitive discipline.
Building Loving Family and Daily Routine: Learning to Parent, Rediscovering Oneself
The Heart to Heart Parent‑Child Programme is a parent and child support programme based on Save the Children’s child protection framework, which has been implemented in over 40 countries worldwide. Adapted for Hong Kong, the programme has so far served more than 700 parents and caregivers and over 1,000 children. It aims to help parents build confidence and skills in practising positive parenting and non‑violent communication, enabling children to feel respected, develop awareness of self‑protection, and strengthen parent‑child and family relationships.
Programme facilitator Janet notes that many parents genuinely value their relationship with their children—”they want to do well but don’t know how”. Under heavy social and work pressure, it is easy for parents to fall back on familiar but unhealthy forms of discipline.
“Positive parenting does not mean spoiling.” Janet explained that the approach emphasises both family warmth and guidance with structure, which means acknowledging children’s emotions and needs, while also setting clear and safe boundaries. This helps children feel understood and, at the same time, learn appropriate behaviour and social norms.
Facilitator Janet explains that the programme emphasises both “family warmth” and “guidance with structure”.
In the parent group, Cheuk and Apple were introduced to many new concepts, such as “address feelings first, then deal with the problem” and the “Iceberg Theory” for identifying the underlying causes behind emotional outbursts. These concepts, which at first seemed abstract, gradually became practical and actionable through the four‑session parent workshop combining discussions and real‑life examples.
Parallel Learning for Parents and Children: Helping Children Put Emotions into Words
Parents are introduced to practical tools in the programme to help children recognise and express their feelings. One of these tools is the use of picture books and art activities.
“Colours and drawings can be a language for children,” Janet shared. Through picture books, parents and children can build a shared emotional language. For example, using colours to describe anger, calmness, or uneasiness helps children articulate their feelings more easily.
Apple shared that picture books and drawing created new opportunities for conversation. Even though her son is still young, “when we really sit down and listen, he does express himself.” The programme also includes parallel groups for children aged 6–12, allowing parents and children to learn positive communication together.
The children’s group uses picture books and art activities as tools to teach children to recognise and express emotions.
A small episode during the interview at the park perfectly illustrated how the family practises positive parenting. When their son had a tantrum after struggling with a drawing, Apple did not scold him and said calmly instead, “We wouldn’t know unless you teach us,” and expressed her feelings by saying, “When I see you losing your temper, I feel really upset.”
By expressing emotion from Apple’s own perspective, her son calmed down, shared what he needed, and with Cheuk’s help, the family continued enjoying their time together. Janet praised the couple’s patience. “They communicate honestly and share their feelings. These are the important elements in positive parenting.”
Apple and Cheuk patiently listened during their son’s emotional outburst, successfully soothing him and understanding his needs.
A Hug Speaks Louder Than Words: Positive Communication Strengthens Family Bonds
After learning positive parenting, they found that it not only improved their relationship with their son, but also strengthened their relationship as a couple. “Whether it’s with my child or my wife, paying attention to their emotions is so important,” Cheuk reflected. “Before, I just wanted to fix problems, but now I understand that sometimes the best response is simply a hug.”
For the couple, parenting is no longer just about “discipline” but a shared journey of companionship.
Apple said the mother and son now relate to each other as companions, supporting and growing alongside one another. “We’re not trying to raise a child who fits some standard answer,” Apple says. “We want him to be someone who can feel love, understand himself, and respect others.” That wish perfectly embodies the core spirit of Heart to Heart Programme.
For Apple and Cheuk, parenting is no longer just about discipline, but about becoming companions on a shared journey of growth.
Kalina Tsang, CEO of Save the Children Hong Kong, expressed her delight in witnessing Apple and Cheuk’s change:
“We are seeing more and more parents realise the importance of non‑violent communication and positive parenting. This not only improves parent‑child relationships but also effectively reduces emotional outbursts and the risk of escalating conflict. These changes are an essential first step in preventing child abuse.
With the implementation of the Mandatory Reporting of Child Abuse Ordinance, an important safety net is now in place for children. Yet this is only the starting point, not the end. We must also focus on prevention and education, helping families reduce risks before problems arise. Save the Children Hong Kong holds an uncompromising belief in non‑violent, positive parenting as the most effective approach to prevention.
Protecting children is a responsibility shared by the whole community, and we will continue to support Hong Kong families to ensure that every child grows up in safety, with respect and love.”
Hashtag: #SavetheChildrenHongKong #香港救助兒童會 #positiveparenting #正向管教 #childprotection #保護兒童
https://savethechildren.org.hk/en/
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YouTube: 
https://www.youtube.com/user/savehk
The issuer is solely responsible for the content of this announcement.
About Save the Children Hong Kong
Save the Children believes every child deserves a future. In Hong Kong and around the world, we do whatever it takes – every day and in times of crisis – so children can fulfil their rights to a healthy start in life, the opportunity to learn and protection from harm. With over 100 years of expertise, we are the world’s first and leading independent children’s organisation – transforming lives and future.
Established in 2009, Save the Children Hong Kong is part of the global movement which operates in around 100 countries. We work with children, families, schools, communities and our supporters to deliver lasting change for children in Hong Kong and around the world.
Visit our website, or follow us on Facebook, Instagram, 
LinkedIn, and YouTube.
Media OutReach
Successful debut of International Symposium on Emergency Response and Aeromedical Services in Hong Kong
With participants from places including Hong Kong, the Chinese Mainland, Australia, the United Kingdom, Austria, Indonesia, Singapore and Thailand, the event aimed to foster closer co-operation in emergency linkage, resource sharing, and professional training among different regions.
The symposium featured a series of plenary sessions, panel discussions, technical visits, and live demonstrations jointly conducted by the GFS and various government emergency units. A number of memoranda of understanding were signed during the event, to deepen collaboration between the GFS and the Chinese Mainland as well as domestic and international emergency, aviation, and medical institutions.
Speaking at the opening ceremony, the Under Secretary for Security, Michael Cheuk, said that the challenges of emergency response as a result of the realities of climate change are evolving at an unprecedented pace.
“A shift to proactive prevention, continuous enhancement of international and cross-regional collaboration, and enhanced experience and insight sharing among stakeholders are key to rising to new and complex challenges,” Mr Cheuk said, adding that the collaborative spirit of ISERAS will forge stronger partnerships, further strengthen emergency response capabilities, and secure a safer future for communities.
The Director General of the Rescue and Salvage Bureau of the Ministry of Transport of the People’s Republic of China (CRS), Wang Lei, also attended the symposium and delivered a keynote presentation on air rescue capabilities and strategic development in the South China Sea.
The symposium concluded with an interdepartmental counter-terrorism drill and exchange session, with the participation of the GFS, the Hong Kong Police Force and the Hong Kong Fire Services Department, showcasing Hong Kong’s professional capabilities in responding to terrorist attacks.
The Controller of the GFS, Captain Eddie Liu, said that the GFS has always played an important role in emergency response and rescue. “In addition to assisting in search and rescue, providing air ambulance and other emergency aeromedical services, the GFS also shoulders the responsibility of maintaining internal security of the HKSAR,” he said.
“In emergencies such as terrorist attacks, the GFS would make rapid deployment to assist the disciplined services in conducting air assault, offering all-round support to the HKSAR Government’s overall counter-terrorism efforts.”
Since its establishment in 1993, the GFS has served at the forefront of round-the-clock search-and-rescue and emergency aeromedical operations, while the ISERAS aims to collectively build a truly transnational pool of professional expertise, thereby underscoring Hong Kong’s status as an aviation hub for emergency response in Asia.
Hashtag: #HongKong #BrandHongKong #GFS #Emergency #Response #Aeromedical #Symposium
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https://www.instagram.com/brandhongkong
The issuer is solely responsible for the content of this announcement.
Media OutReach
Swire Coca-Cola HK Refreshes the 2026 Sun Life Hong Kong International Dragon Boat Festival with Giant Festive Installation at the Avenue of Stars
Deeply rooted in the city for over six decades, Swire Coca-Cola HK is driven by its brand purpose “to deliver refreshment to the communities we call home” and has proudly been part of many of Hong Kong’s defining moments. From local festivities and cultural events to large-scale sports and tourism experiences, the brand has long connected with the community, dedicated to supporting Hong Kong’s vibrant mega-event economy. Serving as the Official Beverage Sponsor of the event this year represents another milestone in its mission to share joy and create unforgettable summer memories.
Festive Photo Spot: Two-Metre Giant Coca-Cola® Bottle on the Avenue of Stars
To amplify the festive spirit, a giant, two-metre-tall Coca-Cola® bottle, accompanied by a dragon boat-themed installation, will land on the Avenue of Stars. Set against the dazzling backdrop of Victoria Harbour, this striking display will be available from 19 June to 1 July, offering the compelling photo spot for the public to capture memorable moments while enjoying the thrilling races.
Festive-Themed Combo Meals: Redeem Limited-Edition Mystery Gifts
Echoing the culinary excitement of the event’s special “Dragon Boat Food Lane”, Swire Coca-Cola HK is partnering with designated kiosks and stalls along the Avenue of Stars to launch festive-themed combo meals. During the race days on 27 and 28 June, consumers who purchase a designated meal set featuring Swire Coca-Cola HK products, or buy two or more selected Swire Coca-Cola HK products, will receive a redemption voucher. This voucher can be used to redeem the brand’s mystery gift at the redemption counter at specified timeslots, available on a first-come, first-served basis.
Boosting Energy and Keeping Paddlers Hydrated
Given the intense physical demands of dragon boat racing, the brand is also throwing its full support behind the local and international paddlers. Multiple bonaqua® water stations will be set up across the event venue to ensure over 4,500 athletes stay hydrated. Additionally, electrolytes replenishment drink Aquarius® will be provided to offer a vital energy boost, helping paddlers power through to the finish line.
Paddling Towards a Greener Future
Beyond the excitement of the races, Swire Coca-Cola HK also brings sustainable practices to the celebration. In collaboration with local social enterprise V Cycle, the brand will set up multiple plastic bottle recycling stations during the race days on 27 and 28 June. Collected bottles will be transported to New Life Plastics, Hong Kong’s largest food-grade-ready plastic bottle recycling facility. The recyclables will be processed into recycled PET (rPET) materials and reintroduced into the supply chain to create new bottles. This “bottle-to-bottle” initiative highlights a successful circular economy model by giving recycled plastic a second life, making environmental stewardship a core part of the event experience.
As the “2026 Sun Life Hong Kong International Dragon Boat Festival” unfolds, Swire Coca-Cola HK is excited to celebrate this summer spectacular with the locals and tourists. Through refreshing drinks, interactive fun, and recycling actions, the brand hopes to create lasting memories for all.
Hashtag: #SwireCoca-ColaHK #Dragonboat
https://www.swirecocacola.com/
https://hk.linkedin.com/company/swire-coca-cola-hk
The issuer is solely responsible for the content of this announcement.
Media OutReach
iQOO 15R Named Official Gaming Phone for 2026 Asian Games Esports Qualifiers: Honor of Kings
The performance-focused smartphone will support tournament-level mobile gameplay with stable performance, responsive controls and sustained power.
DONGGUAN, CHINA – Media OutReach Newswire – 19 June 2026 – iQOO, a smartphone brand built for high-performance mobile gaming experiences, today announced that the iQOO 15R has been named the Official Gaming Phone for the 2026 Asian Games Esports Qualifiers: Honor of Kings.
As an official esports title of the Asian Games, Honor of Kings brings together competitive mobile esports players from across the region. Through this partnership, iQOO will support the Qualifiers with a device designed for competitive mobile gaming, reinforcing the brand’s commitment to supporting powerful, stable and immersive experiences for players and fans.
Supporting Tournament-Level Mobile Esports
Competitive mobile esports requires more than peak performance. Players often rely on consistent frame rates, responsive touch control and reliable power throughout extended matches. With the iQOO 15R serving as the Official Gaming Phone for the Qualifiers, iQOO aims to bring its performance-driven technology into a professional tournament setting and support players with a device built for speed, control and sustained gameplay.
Built for Stable, High-Intensity Gameplay
Designed as a performance-focused smartphone, the iQOO 15R is equipped to support the high demands of mobile gaming. Powered by the Snapdragon® 8 Gen 5 Mobile Platform and Monster HyperCore Engine, the device is engineered to help deliver stable frame rates and responsive gameplay during extended sessions.
The Supercomputing Chip Q2 is designed to enhance visual clarity for a more immersive gaming experience, while the Super Touch Control Chip is designed to improve input accuracy and control response. In addition, the advanced cooling system and large-capacity Silicon Anode Battery with fast charging help provide the sustained performance and power required for tournament-level play.
Hashtag: #iQOO
The issuer is solely responsible for the content of this announcement.
About iQOO
iQOO, a sub-brand of vivo, differentiates itself in performance and Esports experience. iQOO leverages the research, quality assurance and after-sales service expertise of vivo, and follows the brand ethos of i Quest On and On to push boundaries, innovate boldly and share the excitement of exploring future technology. With products offering Esports-standard capabilities, iQOO aims to become the top choice of consumers who are passionate about performance and gaming.
For more information, please visit 
https://www.iqoo.com/en.
About Honor of Kings
Developed by TiMi Studio Group, Honor of Kings has become the world’s most-played MOBA. In 2025, the combined MAU of Honor of Kings titles surpassed 260 million. Featuring highly detailed and diverse character and battlefield design plus music created by world renowned composers including Hans Zimmer, Joe Hisaishi, and Howard Shore, Honor of Kings immerses players in a unique and colorful universe. Honor of Kings prides itself on being free to play and fair to win, with success determined by players’ skills and tactics. Honor of Kings is also home to a thriving esports ecosystem supporting competitive play from grassroots amateurs to elite professionals. To learn more about Honor of Kings, follow on 
Twitter, 
Facebook, 
Youtube, 
Instagram, 
TikTok or visit the official website of Honor of Kings.
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