Media OutReach
SC Unveils Bold Rebrand, Shifts “Beyond Residential” to Three-Engine Growth Model
Strong Backlog Supports 2026 Revenue Target of THB 25.5 Billion
BANGKOK, THAILAND – Media OutReach Newswire – 8 April 2026 – SC has announced its first major rebrand in 20 years, repositioning the brand as “Beyond Residential”. The company is moving forward with the strategy “Reform to Perform” to rebalance its business portfolio through three business engines, diversifying revenue sources, increasing recurring income, and building new S-curves for future growth. SC has set a total revenue target of THB 25.5 billion for 2026 and aims to achieve a new profit high by 2030.
Mr. Nuttaphong Kunakornwong, Chief Executive Officer of SC Asset Corporation Public Company Limited or SC, said that the fragile global economic environment has prompted the company to proactively adapt over the past two to three years. These efforts include organizational restructuring, financial discipline, expanding joint investment partnerships, and initiating new businesses in line with its risk diversification strategy. The company has gradually reshaped its business structure into a portfolio built around three business engines. These include Engine 1 Residential Property, Engine 2 Recurring Income Property, and Engine 3 New Businesses for a Better Future.
SC is also targeting to increase the profit contribution from Engine 2 and Engine 3 to more than 30 percent in order to drive the company’s overall profit to reach a new high again by 2030, while ensuring that all businesses continue to create value for people and the planet.
In 2026, the company will implement a comprehensive rebrand, including a new logo and refreshed corporate identity, marking its first such transformation in 20 years. The move reinforces SC’s position as “Beyond Residential,” supported by a more flexible and diversified portfolio, enabling the company to engage more effectively with customers, employees, partners, investors, and stakeholders.
2026 Business Targets and Plans
- SC targets total revenue of THB 25.5 billion in 2026, representing 21% growth year-on-year, with a capital expenditure budget of THB 8 billion to drive all three business engines. The Interest-Bearing Debt to Equity ratio (IBD/E) is expected to decline to below 1.2 times.
- Engine 1: Residential Property, targeting sales of THB 27 billion, up approximately 33% from 2025, and transfers of THB 23 billion, with backlog of more than THB 18.5 billion as of end-2025, of which around 40% is expected to be recognized in 2026.
– Low-rise housing: Revitalizing of eight single-detached home series across 17 projects under a concept focused on deeply understanding life needs.
– Condominium: Launch of a new ultra-luxury branded residence and a new riverside project, with a combined value of THB 25.5 billion across two projects.
– Introduction of “GenSCription” (Living Subscription Program by SC), responding to the growing shift toward renting instead of homeownership among younger generations, increasing accessibility and flexibility in housing.
- Engine 2: Recurring Income Property, covering operations across hotels, warehouses, office buildings, and rental apartments in the U.S. The business targets revenue growth of around 70 percent to THB 2 billion.
– Expansion of hospitality portfolio by 450 rooms in key seaside destinations such as Pattaya and Phuket.
– Development of an additional 170,000 square meters of warehouse space in the Bangna–EEC zone.
– Investment in alternative energy businesses to support data center growth under SCX 360.
- Engine 3: New Businesses for a Better Future, covering after-sales services, digital platforms, and health related businesses. The company targets revenue of THB 400 million this year, representing growth of around 60 percent from 2025.
– After-sales services will expand from 150 projects to 260 projects, alongside the launch of LINTON, a concierge service designed for ultra luxury residents.
– SC has allocated an investment budget of THB 1 billion over the next three years to support the growth of this business segment.
- SC also introduced “SC Green Mark,” a green building development standard encompassing environmental performance and residents’ quality of life. The standard will be applied across all engines and projects to ensure sustainable growth aligned with long-term environmental responsibility.
- Sustainable business operations
– The company continues to operate in accordance with international sustainability assessment standards of FTSE Russell.
– SC is advancing its greenhouse gas reduction efforts in line with its five-year target of reducing 100,000 tons of carbon emissions from 2025 to 2030.
– The company is also introducing SC Green Mark, a green building development standard covering environmental performance and residents’ quality of life, which will be applied across all engines and projects.
“Brands are like living things. They survive through evolution, and brands that fail to adapt will eventually become extinct. SC therefore continues to evolve. Rebranding and organizational reform are part of that evolution. A more flexible and diversified business portfolio will enable SC not only to survive but to grow sustainably in the highly volatile and challenging real estate industry, while creating greater value for people more broadly,” Nuttaphong said.
Hashtag: #SC #SCisQuality #SCBusinessDirection2026 #ReformtoPerform
The issuer is solely responsible for the content of this announcement.
Media OutReach
Franklin Templeton and DigiFT Advance Institutional Tokenization Through Strategic BENJI Partnership
The collaboration is grounded in a shared early commitment to institutional tokenization. Franklin Templeton launched the first U.S.-registered mutual fund to use a public blockchain to process transactions and record share ownership in 2021. DigiFT has built one of Asia’s most comprehensively regulated platforms for institutional tokenized asset distribution — holding licences in both Singapore and Hong Kong, including Type 1 and Type 4 licences from the Securities and Futures Commission of Hong Kong. This partnership brings those two track records together: DigiFT will serve as a key distributor across Asia, with both organisations committed to expanding the scope of their work together over time.
The partnership arrives at a decisive moment. In 2025, tokenized real-world assets distributed on public blockchains grew from approximately USD 5.5 billion to USD 18.6 billion, with tokenized U.S. government securities emerging as the leading institutional category. This growth underscores a structural inefficiency in digital markets, where institutional capital is frequently held in non‑yielding stablecoins or on‑exchange balances, while traditional fund infrastructure remains constrained by defined settlement cycles. The Benji Technology Platform and its related tokenization products are designed to address this gap by supporting the tokenization of U.S. government securities strategies that accrue yield continuously, including intraday accrual, through Franklin Templeton’s patent‑pending Intraday Yield mechanism. It also supports 24/7 transferability between permissioned wallets and near‑instant on‑chain settlement, enabling a range of potential institutional treasury management, payment and settlement use cases, and deployable off‑exchange collateral for institutional market participants.
Henry Zhang, Founder and Group CEO of DigiFT, said: “DigiFT was built with a specific conviction: that institutional investors deserve access to the world’s best on-chain financial instruments, through a platform that meets the regulatory standard they require. The partnership with Franklin Templeton reflects that conviction and marks the beginning of a long-term strategic collaboration to bring tokenized solutions to market.”
Chetan Karkhanis, SVP, Digital Asset Partnership Development at Franklin Templeton, said: “The partners we choose reflect our long-term commitment, not just our near-term distribution objectives towards bringing the benefits of blockchain and tokenization to the industry. DigiFT’s leadership and innovative edge, together with the institutional infrastructure they have built, provides a strong foundation for this partnership. This marks the beginning of what we expect to be an expanding and enduring collaboration.”
Hashtag: #DigiFT
https://www.digift.io/
https://www.linkedin.com/company/digifttech/
https://twitter.com/DigiFTTech
https://www.youtube.com/@DigiFTtech
The issuer is solely responsible for the content of this announcement.
In this role, Hirai will lead Aon’s business in Japan, with responsibility for setting and executing the firm’s strategy, driving sustainable growth and ensuring excellence in client service delivery. He will report to Qin Lu, head of North Asia, and will join the North Asia leadership team.
“Max brings deep market insight, strong leadership capability and a clear focus on clients,” said Lu. “His global business experience and collaborative leadership style position him well to build on our strong momentum in Japan and advance our Aon United strategy — helping clients and colleagues navigate an increasingly complex risk environment.”
With more than 30 years of experience in the insurance industry, Hirai brings extensive local and international leadership expertise. He has built his career at Tokio Marine, in Japan before serving in senior leadership roles across South America, North America and Asia. He currently serves as CEO, Asia Region for Tokio Marine, leading the firm’s Life and Non‑Life businesses across Southeast Asia and India.
Hirai is a well‑respected senior leader, with a strong track record of leading large, multi‑market insurance operations through growth and transformation. He is known for building high‑performing, collaborative teams and for his disciplined approach to strategy, execution and financial performance. His deep understanding of the Japan market and client‑focused leadership style will support Aon’s continued growth in Japan.
“I’m honoured to take on this role at an exciting time for the Japan market, where there is significant opportunity ahead,” said Hirai. “I have long respected Aon’s strong position and contributions to clients in Japan and look forward to working closely with colleagues to further strengthen our business in the market.”
Hirai succeeds Tatsuya Yamamoto, who will work closely with him in an advisory capacity to support a smooth leadership transition.
More information about Aon in Japan can be found here.
*Subject to completion of regulatory formalities, where required.
Hashtag: #Aon
The issuer is solely responsible for the content of this announcement.
About Aon
Aon plc (NYSE: AON) exists to shape decisions for the better — to protect and enrich the lives of people around the world. Through actionable analytic insight, globally integrated Risk Capital and Human Capital expertise, and locally relevant solutions, our colleagues provide clients in over 120 countries with the clarity and confidence to make better risk and people decisions that help protect and grow their businesses.
Follow Aon on newsroom and sign up for news alerts here.
Disclaimer
The information contained in this document is solely for information purposes, for general guidance only and is not intended to address the circumstances of any particular individual or entity. Although Aon endeavours to provide accurate and timely information and uses sources that it considers reliable, the firm does not warrant, represent or guarantee the accuracy, adequacy, completeness or fitness for any purpose of any content of this document and can accept no liability for any loss incurred in any way by any person who may rely on it. There can be no guarantee that the information contained in this document will remain accurate as on the date it is received or that it will continue to be accurate in the future. No individual or entity should make decisions or act based solely on the information contained herein without appropriate professional advice and targeted research.
Media OutReach
Trump’s Beijing Welcome Banquet: Hisense Joins Top U.S. Tech Enterprises at Elite Table to Sustain Technological Leadership
The high-end roundtable establishes a premium communication channel bridging Chinese manufacturing and U.S. hard technology. While U.S. representatives cover artificial intelligence, advanced semiconductors and new energy vehicles, Hisense represents China’s sophisticated technology manufacturing with a multi-dimensional technological layout. Shattering the long-standing stereotype of a conventional home appliance maker, the company has built inimitable technological barriers in high-end display and smart home sectors, maintaining sustained technological iteration and undisputed global technological advantages in 2026.
Empowered by its end-to-end industrial chain capability, Hisense occupies an apex position in the global display industry. The company’s self-developed RGB-Mini LED technology achieves comprehensive leadership in R&D, mass production and technological iteration. Equipped with the pioneering Linglong 4-Core True Colour Backlight system and independently developed Hi-View AI image processing chip, Hisense’s 2026 latest UX series features 110% BT.2020 ultra-wide colour gamut, 10,000 nits peak brightness and 134-bit high-precision colour control, reproducing over 120 million distinct colours. With these innovations, Hisense now has a one-year technological head start over its competitors, enabling the enterprise to set industrial benchmarks and secure rule-making authority within the global display ecosystem.
Hisense remains an undisputed global pioneer in laser display technology, holding full independent intellectual property rights covering laser light sources, optical modules and terminal devices. Continuous investment in underlying optical research enables superior imaging performance with ultra-high contrast, eye-friendly visual comfort and wide colour gamut. The persistent technological edge reinforces Hisense’s dominant market share in the global laser TV industry, consolidating its status as an indispensable Chinese technological powerhouse in the high-end display landscape.
Beyond display technologies, Hisense expands its technological frontier in premium smart home appliances. The self-developed heat pump washing machine adopts an innovative four-in-one integrated heat pump structure, delivering low-temperature fabric-friendly washing and drying while significantly cutting energy consumption. As an original global energy-saving home appliance solution, it embodies Hisense’s green manufacturing philosophy and diversified R&D strength beyond display technology.
During the banquet, Jia Shaoqian engaged in in-depth dialogues with international tech elites regarding technological innovation, transnational industrial collaboration and eco-friendly intelligent manufacturing. The high-level face-to-face communication enhances mutual trust and cooperation potential between Chinese and U.S. technology enterprises. Adhering to a globalised development strategy, Hisense maintains steady overseas revenue and robust independent brand influence, with its technology-oriented products widely recognised across mainstream international markets.
The prestigious seating arrangement serves as compelling proof of global recognition for China’s high-end manufacturing industry. As a leading Chinese tech enterprise, Hisense has obtained equal diplomatic-level dialogue status within the world’s top technological circle. Moving forward, Hisense will consistently invest in independent R&D, continuously iterate RGB-Mini LED, laser display and heat pump appliance technologies, and actively explore global industrial cooperation. Committed to technological empowerment, Hisense will further strengthen the global influence and industrial voice of Chinese high-end manufacturing.
Visit hisense.sg to learn more about Hisense’s innovative products available now in Singapore.
Disclaimer: This article is an objective industrial observation without exaggerated promotional statements. All technical parameters are sourced from Hisense’s official 2026 product releases.
Hashtag: #Hisense
The issuer is solely responsible for the content of this announcement.
About Hisense
Founded in 1969, Hisense is a global technology group operating in 160+ countries, with a strong portfolio across TVs, home appliances, air-conditioning and commercial solutions. Recognised as one of the Top 2 TV brands worldwide, Hisense continues to strengthen its global presence through innovation, quality manufacturing and major international partnerships, including its role as an Official Sponsor of the FIFA World Cup 2026™
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