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SCG Advances Regional Optimization Strategy for Sustainable Growth
Positioning Vietnam as Production-Export Hub to Global Markets, with SCGD Leading Decorative Surface Materials and Ceramic Tiles Market Ready to Drive Cement Business Expansion of Low-Carbon Products to Global Markets
HCMC, VIETNAM – Media OutReach Newswire – 25 December 2025 – SCG continues its Regional Optimization strategy, positioning Vietnam as a Strategic Hub in the ASEAN region for manufacturing and exports to global markets. SCG Decor (SCGD) supports PRIME GROUP in expanding production capacity for high-quality tiles to meet growing demand. The cement and building materials business in Vietnam is accelerating development of low-carbon cement for both domestic sales and global exports under the Green Building policy
to create sustainable growth while enhancing quality of life.
Mr. Kulachet Dharachandra, Country Director – Vietnam, SCG, stated: “Vietnam is a strategically important country for SCG, with total investments exceeding 7 billion US dollars across 28 companies, representing 28% of SCG’s total assets. This covers chemicals, cement, building materials, packaging, and logistics businesses to serve both domestic and export market demands, enhancing competitive capabilities and building comprehensive production and supply chain potential.
Under the Regional Optimization strategy, SCG combines the strengths of Thailand and Vietnam in digital technology, artificial intelligence and automation, safety standards, and plant management, as well as social, environmental, and governance practices following ESG principles. Vietnam is a high-growth potential market due to its economy, government infrastructure policies, and increasing Green Building trends. It also has consumers with purchasing power for high-quality products and a large consumer base of over 100 million people, plus export potential with efficient production costs, which strengthens sustainable business growth and elevates quality of life in the region.”
SCGD supports PRIME GROUP, Vietnam’s Number One Market Leader of Decor Surface
PRIME GROUP, the flagship business in which SCG acquired shares in 2012, is the market leader of decorative surface materials in Vietnam and will be a key force strengthening SCGD toward its goal of becoming ASEAN leader.
Mr. Numpol Malichai, The Chief Executive Officer and President of SCG Decor Public Company Limited, stated: “Vietnam’s economy is growing, the middle class is expanding, and the real estate market is recovering in mid-range to premium residential projects that favor Glazed Porcelain (GP) tiles, leading to continuously increasing demand for these products.
PRIME has sales revenue of approximately 5,500 million baht with total production capacity of around 80 million square meters. The company plans to invest in expanding GP tile production capacity from 19 million square meters in 2025 to 25.6 million square meters in 2026, targeting expansion to 45 million square meters by 2030 to align with increasing demand. PRIME can also manage and control production costs of GP tiles to be able to competitive with the products from world-class competitors. This cost advantage supports PRIME to become the strategic production and export base of SCGD, strengthening the Regional Optimization strategy for sustainable growth.
In response to market change and maintain competitive level, PRIME invested in Biomass Gasifier systems at the Pho Yen plant to replace fossil fuel with biomass, thereby reducing energy costs and greenhouse gases, supporting Vietnam to become the strategic export hub to ASEAN and other countries. Furthermore, PRIME’s products meet customers’ needs of all market segments with product offering that covers innovative design and health and safety functions that are well-recognized throughout the Asian region. This supports business growth along with environmental care enhancement. Additionally, SCGD grows bathroom business and strengthens COTTO brand in the ASEAN market with over 44 distributors appointed in Vietnam, as well as growing Complementary products such as adhesive and grout, and others.”
SCG Low-Carbon Cement Supports Vietnam’s Infrastructure and Green Cities, Advancing Its Role as a Global Export Hub
SCG Cement and Building Materials has operated in Vietnam for more than 20 years, with 11 companies across the cement, roofing, and building materials businesses. With production bases located in the central and southern regions, the company supports domestic market growth while also serving as a strategic manufacturing hub for exports to global markets.
Mr. Wichet Chuchaeu, Country Director – Vietnam, SCG Cement and Building Materials Business, stated: “Vietnam’s economy continued to expand in 2025, driven by growth in the industrial and construction sectors. Accelerated government infrastructure investment has supported a steady recovery in demand for building materials and cement—especially low-carbon cement, whose growth aligns with national policies such as the 2050 Net Zero Emission commitment and the Green City policy, which targets that by 2050 at least 50% of new urban areas and 10% of all cities nationwide must meet government-defined green city criteria.”
The cement business has an annual production capacity of 3 million tons of clinker and 4 million tons of cement. Vietnam is the best-managed production-cost base among SCG’s regional cement operations, positioning the country not only as a strong domestic supply base but also as a key hub for exports. SCG currently exports both low-carbon cement and clinker to America, Europe, Africa, Oceania, and Asia.
SCG Cement continues to enhance environmental performance through the use of alternative and recycled materials, reduced coal consumption via alternative fuels such as biomass and refuse-derived fuel (RDF), and the implementation of Waste Heat Recovery (WHR) systems that significantly reduce natural resources, lower energy consumption and reduce CO2 emission.
These initiatives have earned SCG recognition through international environmental standards, including Singapore Green Building Product certification and International Environmental Product Declaration (EPD) System certification—affirming sustainability from production through to finished products.
“Our investment strategy and production cost optimization under the Regional Optimization concept have strengthened SCG’s competitiveness. Vietnam is now positioned as a central hub for manufacturing and exporting quality products to global markets. This supports growing demand for high-quality surface materials and environmentally friendly building materials, contributing to green city development and sustainably enhancing the quality of life for people in Vietnam and the region.”, Mr. Kulachet concluded.
Hashtag: #SCGCement
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The Taiwan-born pet mobility brand opens its first SoHo pop-up inside Flying Solo, bringing its Nordic-designed pet stroller collection to the heart of New York City.
NEW YORK, USA – Media OutReach Newswire – 02 April 2026 – FikaGO, the design-led pet mobility brand recognized across Asia and Europe, has opened its first New York City pop-up store inside Flying Solo in SoHo. The opening marks a deliberate move for a pet brand into one of the world’s most competitive retail districts.
Since entering the online American market in 2025, FikaGO has built a growing community of pet parents who see their animals as a central part of everyday life. Positioned as lifestyle essentials rather than conventional pet gear, FikaGO’s range of products is designed for people who want the best for their fur babies.
“We’ve always believed that pet products should not only be functional, but also beautifully integrated into everyday life.” — Eric Guu, Co-founder, FikaGO
SoHo was a considered choice: Flying Solo, with locations in New York and Paris, is known for championing independent design with a distinctly global sensibility.
The pop-up showcases FikaGO’s auto-folding Free To Go 2 in Sandy Beige, the brand’s bestselling product. All FikaGO’s products are manufactured using eco-friendly fabrics made from recycled materials, reflecting a commitment to sustainability. This includes their large-capacity Agile 2 pet strollers to their airline-approved Truffle carriers and the heavy-duty Kross pet wagon.
“Launching in SoHo is a meaningful milestone for us; it allows customers to truly experience the quality, design, and intention behind every FikaGO product.” — Eric Guu, Co-founder, FikaGO
As pet ownership rises globally, particularly among urban millennials and Gen Zs, demand for products that combine functionality, design, and lifestyle integration continues to grow. FikaGO was built for precisely this moment, and SoHo is precisely where that moment lives.
Visit the FikaGO pop-up at Flying Solo, 419 Broome Street, New York, or explore the full collection at https://us.fikago.com/.
Hashtag: #FikaGO #petmobilitybrand #petstroller #petcarrier #petwagon #petkennel #petbiketrailer
https://us.fikago.com/
https://www.facebook.com/FikaGO.US
https://www.instagram.com/fikago_us/
YouTube: 
https://www.youtube.com/@fikago5910
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About FikaGO
FikaGO is a pet mobility brand founded in Taiwan, dedicated to crafting products that blend functionality, comfort, and modern aesthetics. With a presence across Asia and growing reach in Europe and the U.S, FikaGO is redefining everyday experiences between pets and their humans.
Media OutReach
Lee Kum Kee Celebrates Culinary Excellence at the Historic Hong Kong Debut of Asia’s 50 Best Restaurants 2026
From 23-25 March, Lee Kum Kee brought together top chefs, diverse cultures and industry communities through a range of thoughtfully curated experiences, bringing authentic Asian flavours to the global stage. As well as reaffirming the brand’s Asian roots and international perspective, its involvement reflected an enduring commitment to preserving culinary heritage and driving gastronomic innovation.
“Asian Flavour Duet“: A Culinary Journey Through Heritage and Innovation
Helping to build momentums for this year’s awards, Lee Kum Kee collaborated with Vicky Cheng, the acclaimed Executive Chef and owner of WING, to co-create the “Asian Flavour Duet”, a Hong Kong-style late-night supper party on 24 March. Hosted at two Hong Kong culinary landmarks, the experience unfolded in two chapters – “Paying Tribute to Heritage” and “Innovative Fusion” – and invited guests to explore the limitless possibilities of Asian flavour.
The evening began at the century-old Lin Heung Lau teahouse, a space filled with nostalgia and memories for generations of Hong Kongers. Chef Vicky reinterpreted classic Hong Kong late-night dishes using signature Lee Kum Kee sauces, while guests were immersed in the warmth of the historic venue.
The celebration then moved to Medora, Chef Vicky’s Western dining space, where an “Innovative Fusion” was revealed. He showcased his modern culinary philosophy by incorporating Lee Kum Kee sauces with contemporary techniques to create bold, unexpected dishes. Guests also enjoyed specially crafted cocktails infused with Lee Kum Kee sauces, alongside a delightful yet refined sauce-inspired gelato, demonstrating a harmonious interweaving of savoury, umami, sweetness and spice.
The multisensory journey seamlessly blended tradition with innovation, exploring the future of cuisine while highlighting Lee Kum Kee’s role as a global gateway to Asian culinary culture.
At the event, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee, commented, “Tonight, we are honoured to celebrate Hong Kong’s late‑night food culture with Chef Vicky and the global culinary community. From the legacy of Lin Heung Lau to the forward‑looking spirit of Medora, we are proud to be part of the creative journey and help showcase the depth of Asian flavours on the world stage.”
Celebrating a Gastronomic Brilliance with the Highest Climber Award Sponsored by Lee Kum Kee
During the awards ceremony on 25 March, Lee Kum Kee’s booth showcased a range of the brand’s acclaimed classic sauces and innovative products. Guests sampled specially crafted bites featuring Lee Kum Kee sauces, engaging directly with the flavours and techniques that have made the brand a trusted partner in both home and professional kitchens worldwide.
As part of the evening’s celebration of the region’s most exceptional culinary talents, the Highest Climber Award sponsored by Lee Kum Kee was presented to Lamdre in Beijing by Chef Park from Atomix (No.1 in North America’s 50 Best Restaurants 2025). Lambre was applauded for its pioneering plant-based dining space that promotes healthy, sustainable living while honouring Chinese biodiversity in its menus.
In addition, WING, led by Chef Vicky, achieved an impressive second place in 2026 Asia’s 50 Best Restaurants list. The restaurant had also previously ranked No. 11 on The World’s 50 Best Restaurants list in 2025, underscoring its continued international acclaim.
Building the Future Together: Deepening Global Partnerships
With the success of this prestigious awards ceremony in Hong Kong, China, Lee Kum Kee looks forward to deepening its collaboration with leading talents in the global culinary community. By continuing to champion Asian flavours and foster meaningful dialogue and exchange, the brand will continue to bring the spirit of Asian cuisine to kitchens and dining tables around the world.
Hashtag: #LeeKumKee #LKK
The issuer is solely responsible for the content of this announcement.
About Lee Kum Kee
Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.
About Asia’s 50 Best Restaurants
Launched in 2013, Asia’s 50 Best Restaurants aims to showcase the outstanding achievements and diverse culinary landscape of the region. The list is determined by the Asia’s 50 Best Restaurants Academy, a panel of over 350 culinary experts from across Asia who vote independently based on their specialised knowledge of the local dining scene. The Asia’s 50 Best Restaurants series includes the awards ceremony and list announcement, creating a premier networking platform for restaurateurs, media, seasoned travelers and culinary connoisseurs to celebrate the exceptional service, passion and talent in the dining industry.
- Herbert Vongpusanachai takes on the role of Senior Vice President for Commercial for the region, effective April 1, 2026
SINGAPORE – Media OutReach Newswire – 2 April 2026 – DHL Express, the world’s leading international express service provider, has appointed Herbert Vongpusanachai as Senior Vice President, Commercial for Asia Pacific, effective April 1, 2026. Herbert, who currently serves as Managing Director for DHL Express Thailand & Indochina, will be based in Singapore for his new role.
Herbert brings more than two decades of leadership experience within DHL Express, having successfully helmed multiple key markets across the region. He first joined the company in 2003 as Managing Director for Thailand & Indochina, later taking on leadership of Singapore in 2008, followed by Hong Kong & Macau in 2016. Since returning to lead Thailand & Indochina in 2020, he has driven sustained year‑on‑year profitable growth, transforming the cluster into one of the region’s key engines of expansion.
“Herbert has an exceptional track record of delivering strong business results while nurturing highly engaged teams across diverse markets. His deep understanding of our customers, collaborative leadership style, and ability to unearth opportunities in complex environments make him the ideal leader to drive our commercial agenda for Asia Pacific. I am confident that under his guidance, we will continue to accelerate sustainable growth across the region,” said Ken Lee, CEO for Asia Pacific, DHL Express.
In his new regional role, Herbert will shape and accelerate the commercial strategy for DHL Express across Asia Pacific by working with other functions to assess new sectors, routes and trade lanes with high potential for growth. He will focus on deepening customer engagement and supporting their expansion, while driving sustainable volume growth and advancing the adoption of new technologies to enhance commercial execution across markets. With his extensive country expertise and people‑first leadership style, Herbert is well‑positioned to support both regional and country teams in raising commercial performance to new levels.
“Asia Pacific remains an important anchor in global trade as seen in the latest DHL Global Connectedness Report, and this indicates the unwavering role of logistics to facilitate the flow of goods. With the newly introduced Heavyweight Express solution, which enables customers to ship heavyweight shipments with speed, certainty and reliability, I look forward to working alongside our talented teams to contribute to shaping the next chapter of DHL Express’s commercial success,” said Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express.
The latest DHL Global Connectedness Report shows that the region remains a major anchor of global commerce, with multiple economies rising in global connectedness rankings and Southeast Asia firmly establishing itself as a fast‑growing trade corridor. This also mirrors one of DHL Group’s strategies to better support 20 markets globally to accelerate growth; eight of them rest in Asia Pacific – underscoring the region’s critical role in DHL’s global network. As trade flows diversify and intra‑Asia integration deepens, this leadership appointment further strengthens DHL Express’s position in Asia Pacific.
Hashtag: #DHL
https://group.dhl.com/en.html
https://www.linkedin.com/company/dhlexpress/
The issuer is solely responsible for the content of this announcement.
DHL – The logistics company for the world
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 389,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.
DHL is part of DHL Group. The Group generated revenues of approximately 82.9 billion euros in 2025. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.
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