Media OutReach
SEEK’s AI Lead Speaks at Global Talent Summit: How responsible AI is helping connect candidates and hirers with trust in an increasingly noisy hiring market
Jobsdb by SEEK hosts “The Hong Kong HR Awards 2025/26” celebrating industry excellence
HONG KONG SAR –
Building trust with Responsible AI and verification
At the forum, Mr Wright described the current global talent landscape as increasingly noisy with the rise of AI agents and the use of large language models in the recruitment process making it harder to assess candidates fit and motivation without the right tools.
“In a world where AI allows every candidate to put their best foot forward, traditional signals like the CV and cover letter tell us less than they used to,” said Mr Wright. “Simply applying for a role is no longer necessarily a signal of motivation or suitability. In this noisier AI environment, marketplaces play a critical role to connect interested and high-fit candidates and hirers faster, and to add more trust to the process.
SEEK established a dedicated Responsible AI team in 2017 to address fairness and bias in AI-driven matching. Mr Wright outlined the company’s core principles for ensuring technology empowers rather than excludes.
“AI makes predictions, which means by definition it can be wrong. We must consider the impact of those predictions on individuals,” Mr Wright added.
“Humans can be biased in recruitment, and we need to recognise that exists in the system and in the data we train on. Our responsible AI team and processes aim to ensure AI improves outcomes for everyone and creates opportunity.”
SEEK has invested in AI to improve customer experiences for over a decade, building one of Asia Pacific’s most established AI teams. Beyond making job hunting and hiring simpler, SEEK is focused on using AI to add trust and efficiency into our marketplace. This proprietary technology powers every stage of the hiring process:
- Enhanced targeting for high-fit candidates: SEEK identifies which candidates are a high fit for a role. This allows us to predict a candidate’s likelihood of being shortlisted for any given job ad. High-fit candidates are three times more likely to be shortlisted.
- Enhanced Efficiency and Search Experience: Features like AI-assisted ad writing help employers create compelling job descriptions, while AI-powered analytics provide real-time insights to optimise ad performance. At the same time, candidates can use natural, everyday language to describe what they’re looking for, and personalised search models match them to the most relevant roles.
- Responsible AI and Trust: SEEK’s dedicated Responsible AI framework focuses on fairness, transparency and bias mitigation in AI‑driven matching. To combat market friction and build confidence, SEEK has also introduced automated verified credentials, reducing verification times from days to seconds, increasing hirer trust in the integrity of matches and helping candidates stand out.
- Voice AI Refence Checks: SEEK also leverages natural language AI to transform the reference checking experience. SEEK’s voice AI assistant allows referees to complete checks through natural conversation with SEEK’s Voice AI service. This cuts completion time for hirers in half, from 24 to 12 minutes, while capturing more data than traditional reference checking methods.
When asked about his vision for Hong Kong’s workforce over the next five years, Mr Wright highlighted that while Hong Kong has always been exceptional at attracting talent, the automation of entry-level tasks could pose a risk to traditional learning curves.
“I would like to see Hong Kong focus on the development problem for the future workforce,” said Mr Wright. “If you take away entry-level jobs, you remove the safe space for newcomers to ‘fail fast’ and learn how an organisation works. That would be a real challenge, and I hope to see Hong Kong find a solution to bridge this gap for the betterment of organisations and future talent.”
Celebrating excellence in HR
The dialogue on the future of work continued later that day as Jobsdb celebrated industry excellence at ‘The Hong Kong HR Awards 2025/26’. With the theme ‘Empowering Talent and Technology Towards Tomorrow’, the awards recognised 70 companies, for their excellence in talent acquisition and management strategies. The ceremony was attended by approximately 450 guests, witnessing the industry’s achievements in integrating technology with talent development.
Mr Bill Lee, Managing Director, Hong Kong, Jobsdb by SEEK, stated, “Now in its fifth year, The Hong Kong HR Awards are once again dedicated to celebrating the exceptional organisations and visionary individuals who are reshaping the future of people strategy in Hong Kong. This year’s winners demonstrate how forward‑thinking employers are transforming talent attraction, development and engagement through the smart use of data and technology. We are also proud to introduce the inaugural SEEK APAC Employer of the Year Award, recognising excellence across our Asia markets plus Chinese Mainland and reinforcing Hong Kong’s role as a hub for talent in Asia Pacific. At Jobsdb, we are committed to providing the tools and insights to help the local workforce navigate this transformation and unlock new possibilities for growth.”
For the full list of winners and more details, please visit:
https://hk.employer.seek.com/page/the-hong-kong-hr-awards-2025-26-winners
Hashtag: #Jobsdb #AI #SEEK
The issuer is solely responsible for the content of this announcement.
About Jobsdb by SEEK
Jobsdb is a leading employment marketplace, connecting the right people with the right work in Hong Kong since 1998. Operated by SEEK, an Australian Securities Exchange-listed company, Jobsdb combines its deep local expertise with SEEK’s world-class AI technology and platform to create relevant job and talent matches across Asia Pacific. For more information, visit
www.jobsdb.com.
Media OutReach
Industry expert Jason Gerlis has been appointed as the Chief Revenue Officer at GoGlobal
With more than 15 years’ experience in helping businesses to scale internationally, his role will be to drive revenue growth at GoGlobal, align this to delivery excellence and add long-term value to those companies looking to expand and operate overseas.
“I’m delighted to welcome Jason into the fold,” states Jeremy Wastall, CEO at GoGlobal. “His extensive industry knowledge and global corporate services background support our strategy to deliver best‑in‑class business expansion and operational solutions to clients looking to enter new markets compliantly, and at speed.”
His appointment is also in-line with the company’s aim to build a business where cultural fit and mindset are just as important as experience.
“Alongside his impressive experience, Jason’s approach to leadership aligns with our brand values. I have full confidence in his ability to create a world-class environment where his teams will grow and excel,” adds Jeremy.
The move follows a series of recent senior hires and strategic investments designed to enhance GoGlobal’s ambitious growth plans, which include greater geographic reach, deeper technology capabilities and the continued development of market-winning solutions for clients.
Independence and long‑term focus
Explaining what drew him to GoGlobal, Jason points to the company’s independence and investment strategy.
“GoGlobal’s independence is a real strength,” he states. “It gives the business the freedom to invest in what genuinely matters to clients and focus on building sustainable, future growth. That long‑term perspective leads to better client outcomes, stronger partnerships and a more engaged, motivated workforce.”
Jason also highlights the company’s culture which is deeply grounded in servicing clients’ needs as a reason to join the business. He notes: “Understanding, consistency, collaboration and responsiveness are at the foundation of GoGlobal’s approach to client service, all of which resonate with me.
“And it’s these values and business ethics that truly set GoGlobal apart,” he concludes.
Strengthening global networks
Based in Charlotte, USA, Jason will spend his first months in the role engaging closely with GoGlobal’s global clients and partner ecosystem, while helping shape the company’s long‑term commercial strategy.
“I’m excited to work with clients across the full spectrum — from fast‑growing start‑ups and venture / private equity‑backed businesses to large multinationals — as we continue to build GoGlobal’s future roadmap,” he states.
Prior to joining GoGlobal, Jason spent five years as Global Head of Corporate Services at Ocorian and held several senior leadership roles at TMF Group over seven years, including Global Head of Consulting and Regional Director for North America and the Caribbean.
Hashtag: #GoGlobal
https://goglobal.com/
https://www.linkedin.com/company/goglobalgeo/
Wechat: GoGlobal环瑀
The issuer is solely responsible for the content of this announcement.
GoGlobal
GoGlobal – the global expansion business – helps companies set up and manage global operations compliantly and confidently. By combining global expertise with local execution, GoGlobal supports market entry, M&A activity and vendor consolidation through a single point of accountability.
Founded eight years ago in 2018, GoGlobal has grown from a startup into a fully decentralized global organization, supporting thousands of clients with their own growth stories.
It now has over 450 internal employees, operating across 85+ countries, and has enabled more than 1,000 clients to establish and manage their global operations across 145 markets.
Services include entity setup, compliance and management; accounting and tax services; HR and payroll support; Employer of Record (EOR); and Independent Contractor Solutions (ICS).
GoGlobal is headquartered in Tokyo but the leadership and operational teams are worldwide, enabling seamless support across time zones.
Media OutReach
Korean Liquor (K-SUUL), Raises Its First Flag for Globalization on Asia’s Largest Stage
“K-SUUL Pavilion” to Open for the First Time at the HKCEC on May 26-28
HONG KONG SAR – Media OutReach Newswire – 10 June 2026 – The National Tax Service of Korea (Commissioner: Lim Kwang-hyun), for the first time, opened the “K-SUUL Pavilion” at Vinexpo Asia[1], which was held for three days from May 26 to 28 at the Hong Kong Convention and Exhibition Centre (HKCEC).
The opening of the “K-SUUL Pavilion” was served as a key milestone in raising the global profile of Korean alcoholic beverages and expanding overseas exports.
At the inaugural “K-SUUL AWARDS” held by National Tax Service of Korea last December, 175 small and medium-sized liquor producers from across Korea submitted a total of 366 products. Following document screening and blind testing, 12 products were selected.
The award-winning liquors, selected through a fair judging process with the participation of Korean citizens, was introduced to the global market through this exhibition, marking their first step toward overseas expansion.
The “K-SUUL Pavilion” was operated through cooperation between the National Tax Service of Korea and the liquor industry and association (the Korea Alcohol and Liquor Industry Association). It was designed as an integrated promotional platform to strengthen the export competitiveness of Korean alcoholic beverages and develop overseas sales channels.
The “K-SUUL Pavilion” was operated with a total of 16 booths (display and tasting booths), and 12 companies — including winners of the K-SUUL AWARDS — participated to hold consultations with overseas buyers.
Participating companies ranged from traditional liquor breweries to regional soju producers and major liquor companies, showcasing the diverse spectrum of Korea’s alcoholic beverage industry on a single stage.
In addition to the booths operated by the 12 participating companies, a dedicated booth was set up exclusively to showcase the award-winning liquors, further highlighting the significance of the K-SUUL AWARDS.
At the venue, promotional videos of the award-winning liquors were screened, while English-language brochures and souvenirs were distributed to attract local buyers and visitors to raise awareness of Korean alcoholic beverages.
In addition, meetings with the organizers of Vinexpo Asia, overseas buyers, and distribution industry officials were also held to identify rapidly changing global liquor market trends and assess the overseas expansion potential of Korean alcoholic beverages.
Han Yeong-seok Fermentation Research Institute expressed gratitude for being given the opportunity to participate in the exhibition, saying, “It was meaningful to showcase our award-winning liquor, ‘Dohan Cheongmyeongju,’ on the same stage as liquors from around the world through this exhibition. We did our best to promote Korea’s unique fermentation culture and the value of Korean liquor to the world.”
Going forward, the National Tax Service of Korea will continue to enhance the substance of the K-SUUL AWARDS, continuously discover outstanding liquors from promising small and medium-sized enterprises, and will actively support the globalization of Korean liquor (K-SUUL) by promoting it both domestically and internationally and helping these businesses expand their sales channels.
Hashtag: #K-SUUL
The issuer is solely responsible for the content of this announcement.
Media OutReach
YesAsia Holdings Advances Dual-Engine Strategy with First YesStyle Concept Store in the US
Driving O2O Synergy: Expanding Offline Reach to Complement B2C Strategy
Celebrating 20 years of delivering trending Asian products worldwide, YesStyle has transformed 1,500 square feet into an immersive retail fantasy. Serving as a strategic extension of the Group’s core B2C business, this new physical footprint enhances offline visibility and reaches a wider demographic of consumers who value hands-on product discovery and immediate purchase. The store offers a “Yesful playground” where beauty lovers can connect with over 60 Asian brands, featuring interactive makeup stations with beloved K-beauty labels like UNLEASHIA, dasique, fwee, and rom&nd, alongside a customizable mask bar. This experiential retail environment functions as a powerful, culturally rich marketing engine, generating offline brand awareness and foot traffic that seamlessly feeds into the digital platform, creating a complementary offline-to-online (O2O) loop that supports repeat purchases and maximizes customer lifetime value (LTV).
Mr. Joshua Lau, Founder, Executive Director and Chief Executive Officer of YesAsia Holdings said: “The launch of YesStyle‘s retail store marks a significant milestone for our brand, as we bring our top-tier and bestselling K-beauty products, along with advanced skin care innovation, into an offline setting for customers in the Bay Area. The Bay Area holds a special place in our history as the city where the Group was founded and where our first office was established. Opening our first YesStyle beauty retail store here feels like coming home and reinforces our commitment to continue innovating and delivering exceptional experiences to our customers, both online and offline.”
Empowering the B2B Wholesale Business AsiaBeautyWholesale (ABW) Growth
This physical retail expansion also creates substantial value for YesAsia Holdings’ B2B operations, ABW. By physically showcasing a curated yet expansive selection of bestselling Korean beauty brands, including SKIN1004, Medicube, Anua, Dr. Althea, Beauty of Joseon, COSRX, and more, in a premium US retail environment, YesStyle acts as an effective market-testing ground. The elevated brand awareness and consumer validation generated at the retail level will bolster confidence among other local US retailers and distributors, effectively catalyzing B2B orders and driving synergistic growth across both of the Group’s core business modules.
Hashtag: #YesAsia #YesStyle
The issuer is solely responsible for the content of this announcement.
About YesAsia Holdings Limited (02209.HK)
Established in 1997, YesAsia Holdings is a leading e-commerce platform operator recognized for its expertise in identifying and procuring quality Asian beauty, fashion, lifestyle and entertainment products. Headquartered in Hong Kong, the Group deliver products promptly and efficiently to a global audience through its strong ties with over 400 leading Asian beauty brand and supplier partners. The Group operates three major platforms: YesStyle, an e-commerce B2C platform for serving the increasingly popular Asian beauty, fashion and lifestyle products, particularly Korean beauty products; AsianBeautyWholesale, a B2B platform for Asian beauty products; and YesAsia, an e-commerce retail platform for entertainment products. YesAsia Holdings is a constituent of the MSCI Hong Kong Micro Cap Index.
For more information, please visit the Group’s official website: https://www.yesasiaholdings.com/
About YesStyle
YesStyle, a global B2C online retailer under YesAsia Holdings Limited. (02209.HK), is the go-to destination for the largest selection of authentic Asian beauty, fashion, and lifestyle products. As an authorized retailer of 400+ premium K-beauty brands, YesStyle aims to help everyone find their ‘yes!’ through innovative beauty inspired by Asia, friendly guidance and smart prices since 2006.
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