Media OutReach
Seoul Restaurant San Named One To Watch By Asia’s 50 Best Restaurants 2026
The new French-influenced, modern Korean fine-dining spot in Gangnam demonstrates exceptional culinary talent and potential for future glory
HONG KONG SAR – Media OutReach Newswire – 12 March 2026 – Restaurant San, Seoul’s most outstanding new fine-dining restaurant, has been named the winner of the One To Watch Award 2026 by Asia’s 50 Best Restaurants, sponsored by S.Pellegrino and Acqua Panna. The award singles out a restaurant which has recently started making a big impact and has the potential to secure a spot in the Asia’s 50 Best Restaurants list in the coming years.
San’s nomination comes just over a year since opening in 2024 to widespread admiration in the South Korean capital. Located in the fashionable Gangnam district, San is acclaimed for its refined, French-influenced, modern Korean tasting menu conceived by chef Jo Seung-Hyun.
Chef Jo brings exceptional credentials to the venture, having honed his culinary skills at three distinguished restaurants – starting under the tutelage of Thomas Keller at The French Laundry in Napa Valley and La Maison Troisgros in France, before going on to helm the kitchen at Korean-American celebrity chef Corey Lee’s fine-dining restaurant Benu in San Francisco. After eight years as chef de cuisine at Benu, he finally returned home to Seoul to realise his dream of opening San. The sophisticated tasting menu explores a vibrant range of seasonal dishes presenting his creative interpretation of classical French cuisine with a Korean twist.
A spokesperson for Asia’s 50 Best Restaurants says: “San has quickly become one of the most talked-about fine-dining restaurants in Seoul. With richly deserved recognition as the winner of One To Watch Award, the team is raising the bar for culinary excellence, complexity and respect for national tradition – following an inspiring trend of innovative restaurants to emerge from the capital in recent years.”
On winning the One To Watch Award 2026, Chef Jo says, “I’m incredibly grateful and honoured for San to receive the One To Watch Award. San is still a young restaurant and to be recognised in this way so soon after opening means a great deal to us. Thank you to Asia’s 50 Best Restaurants for this encouragement.”
Showcasing Korean flavours through refined technique, Chef Jo’s cuisine focuses on familiar dishes reimagined with depth and precision. Signature creations include a prawn dish paired with a shrimp-gochujang crafted from a deeply concentrated broth extracted from shrimp heads, delivering intense umami, and a reinterpretation of ojingeo sukhoe, a classic Korean poached squid, using delicately prepared spear squid accompanied by squid-ink chojang. Drawing from his childhood memories growing up in Busan, Chef Jo also presents a refined interpretation of dwaeji-gukbap, traditionally enjoyed with salted shrimp but finished with caviar, offering a sense of familiarity while introducing an unexpected modern expression of Korean cuisine.
Beyond these innovations, signature dishes paying homage to iconic tradition include chamoe dongchimi, a water kimchi twist on Korea’s national dish. The wine pairing, led by Ju Jaemin, meanwhile enhances the dining experience at San. Guests can choose between a five or eight-glass pairing, with each wine meticulously selected to complement the multi-layered dishes.
San is the first restaurant from Seoul to win the award since 2017. Recent winners include Farmlore in Bengaluru (2025), a celebration of hyper‑local Indian ingredients; Lamdre in Beijing (2024), a sustainability focused restaurant inspired by Tibetan philosophy; and August in Jakarta (2023), which reinterprets Indonesian flavours through modern fine‑dining techniques.
The One To Watch Award is the final of three pre-announced awards ahead of the Asia’s 50 Best Restaurants 2026 awards ceremony, which will announce the region’s premier restaurants. The ceremony is being held for the first time in Hong Kong at the Kerry Hotel on 25 March 2026. The awards ceremony will also be streamed live on the 50 Best YouTube channel via the link here, beginning at 20:00 Hong Kong time.
50 Best works with professional services consultancy Deloitte as its official independent adjudication partner to help protect the integrity and authenticity of the voting process and the resulting list of Asia’s 50 Best Restaurants 2026. See more details on Asia’s 50 Best Restaurants voting process here.
How the voting works
The list is compiled by votes from the Asia’s 50 Best Restaurants Academy, an influential group of more than 350 leaders in the restaurant industry across Asia, each selected for their expert opinion of Asia’s restaurant scene. The Academy is divided into seven regions: India & Subcontinent; South-East Asia – South; South-East Asia – North; Hong Kong, Taiwan & Macau; Mainland China; Korea; and Japan. Each voter casts ten votes based on their best restaurant experiences of the previous 18 months, with at least four of these from outside their home country/SAR. Voters are required to remain anonymous and voting is confidential, secure and independently adjudicated by professional services consultancy Deloitte.
About the host destination partner: Hong Kong Tourism Board
The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked with maximizing the contribution of tourism to Hong Kong’s economy and upholding Hong Kong as a world-class travel destination. The HKTB works in partnership with relevant government departments and organisations, the travel-related sectors, and other entities related to tourism, to market and promote Hong Kong worldwide, while enhancing visitors’ experiences through providing diverse and high-quality tourism products and services. The HKTB has a worldwide network of 15 offices and has representatives in seven different markets.
About the main partner: S.Pellegrino & Acqua Panna
S.Pellegrino & Acqua Panna are the main sponsors of Asia’s 50 Best Restaurants. S.Pellegrino & Acqua Panna are the leading natural mineral waters in the fine dining world. Together they interpret Italian style worldwide as a synthesis of excellence, pleasure and well-being.
Our Partners:
- Hong Kong Tourism Board – Official Host Destination Partner
- S.Pellegrino & Acqua Panna – Main Partner & Official Water Partner; sponsor of The Best Restaurant in Asia
- Inedit Damm – Official Beer Partner; sponsor of the Inedit Damm Chefs’ Choice Award
- SevenRooms – Official Booking Platform Partner; sponsor of the SevenRooms Icon Award
- Doordash – Official Delivery Partner
- Aspire Lifestyles – Official Concierge Partner
- Lee Kum Kee – Official Sauces & Condiments Partner; sponsor of Highest Climber Award
- Valrhona – Official Chocolate Partner; sponsor of Asia’s Best Pastry Chef Award
- Vik – Official Wine Partner; sponsor of Asia’s Best Sommelier Award
- Nongshim Shinramyun – Official Partner; sponsor of The Best Restaurant in South Korea
- Maison Kaviari – Official Caviar Partner
- Dassai – Official Sake Partner
- Langjiu – Official Baijiu Partner
- Woodford Reserve – Official American Whiskey Partner
- Cinco Jotas – Official Iberico Ham Partner
- Kerry Hotel, Hong Kong – Official Hotel Venue Partner
- The Murray, Hong Kong, a Niccolo Hotel – Official Hotel Venue Partner
- Grand Hyatt Hong Kong – Official Hotel Venue Partner
- The Peninsula Hong Kong – Official Hotel Venue Partner
- Pier 1929 – Official Venue Partner
Hashtag: #Asia’s50BestRestaurants
https://www.theworlds50best.com/asia/en/
https://bit.ly/50BestYouTubePR
The issuer is solely responsible for the content of this announcement.
Strategic Selection: A Global Education Hub
For students planning to study abroad, choosing a university often means balancing academic reputation with a curriculum that aligns with current industry needs and global trends. Hong Kong’s blend of Eastern and Western cultures, strong academic institutions, and global career pathways makes it a natural draw. Through CUHK’s Scholarship Nomination Programme for Vietnamese students, Dat identified a programme that stood apart. “CUHK quickly became my top and only choice because of its strong reputation, supportive community, and the unique major I was passionate about,” he shared.
Bridging Technical Rigour and Holistic Education
Since joining the Faculty of Engineering, Dat’s academic experience reflects a broader transformation in engineering education. The SEEM curriculum continuously challenges students to think critically and solve complex operational problems. Its unique blend of engineering principles and economic theory equips students to tackle real-world business challenges. Dat has especially valued courses that combine quantitative problem-solving with practical business applications.
Beyond his major, CUHK’s University General Education courses has allowed Dat to explore interdisciplinary fields beyond engineering, reinforcing a holistic perspective that is increasingly valued by global employers.
A Vibrant Campus Environment and Cross-Cultural Connection
Outside the lecture hall, Dat has built a rich university life. He participates in cultural exchange workshops, joins language exchanges with international students, volunteers at campus events, and explores Hong Kong through hiking trips.
One memory stands out in particular: celebrating the Mid-Autumn Festival on campus with close Vietnamese friends. “Sharing these special cultural moments made me feel truly at home and gave me more confidence adapting to university life,” he noted. For Dat, CUHK is defined by the balance of academic rigour and inspiring community.
CUHK’s Systems Engineering and Engineering Management Programme
The SEEM programme prepares graduates to manage complex, data-driven systems across modern industries by integrating engineering technology with management. Key highlights include:
- Specialised Streams: Offers focused specialisation streams in Business Information Systems and Decision Analytics.
- Analytical Toolkit: Trains students in advanced mathematical tools including optimisation, stochastic modelling, and computer simulation.
- Technology at the Core: Infuses core engineering studies with cutting-edge expertise in machine learning, big data analytics, and artificial intelligence.
- Global Career Paths: Equips competitive graduates for prominent positions in asset management, information technology consulting, and e-commerce supply chain management.
For more information about CUHK’s undergraduate programmes, visit https://admission.cuhk.edu.hk/.
Hashtag: #CUHK
The issuer is solely responsible for the content of this announcement.
Media OutReach
#legend Celebrates 10+ Years with Major Digital Milestone as Chairman Bruce Rockowitz Highlights Next Growth Chapter
Founded in Hong Kong, #legend has developed into a recognized destination for readers seeking curated coverage at the intersection of luxury, culture, and contemporary lifestyle. The platform’s editorial scope spans fashion, watch and jewellery, beauty, music, art and design, dining, travel, tech, motors, and wellness, with a focus on the people and ideas shaping modern culture.
“The new readership milestone signals more than audience growth. It marks a broader phase of momentum for the brand as #legend increases editorial investment across its core Culture, Watch and Jewellery, Fashion, Beauty, and Lifestyle verticals while continuing to deepen relationships with luxury advertisers and collaborators,” said Bruce Rockowitz, Chairman of #legend. The print and digital publication currently works with 150+ brand partners, reflecting sustained market confidence in its editorial positioning and audience relevance.
Over the past 10+ years, #legend has published more than 100 cover stories featuring influential figures and culturally significant voices. That editorial body of work has helped define the brand’s identity in Hong Kong’s media space, where readers increasingly seek quality over volume and distinct perspective over generic content. As print and digital media becomes more fragmented, #legend’s growth points to continued demand for trusted storytelling with a clear cultural lens.
“Reaching more than 500,000 monthly readers on our digital platforms is an important moment for us, especially as we look back on over a decade of building #legend,” said Steve Rockowitz, CEO & Publisher of #legend. “It reflects the strength of our editorial direction, the loyalty of our audience, and the value of creating stories that connect culture with lifestyle in a way that feels relevant to Hong Kong and the region.”
As part of its next stage of development, #legend is placing greater emphasis on the categories that have shaped its readership base and brand identity. That includes continued focus on premium storytelling in culture, watch and jewellery, fashion, beauty, and lifestyle, along with expanded collaboration across its creative and commercial network. The company said these priorities are intended to strengthen both audience engagement and long-term partnership value.
The milestone also highlights the publication’s role in a changing luxury media environment, where advertisers are increasingly selective about context, audience alignment, and editorial quality. By combining scale with a distinct local voice and premium subject matter, #legend continues to position itself as a strong print and digital platform for both readers and brand partners in Hong Kong.
Bruce Rockowitz and the business of media growth
Bruce Rockowitz has recently spoken about the practical role of innovation and technology in building stronger businesses across media and other consumer-facing sectors. In reported commentary, he has emphasized the value of tools that improve personalization, audience engagement, operational efficiency, and subscription retention, while maintaining that creativity, judgment, and human connection remain central to brand building. That perspective aligns with broader industry shifts as digital publishers look for sustainable ways to grow audience loyalty and commercial relevance.
With its latest audience milestone, #legend is entering its next chapter from a position of measurable traction. The company’s 10+ year track record, 500K+ monthly readership, 100+ cover stories, and 150+ brand partners together reflect a publication that is not only established, but still building.
Hashtag: #legend
The issuer is solely responsible for the content of this announcement.
About #legend
#legend is Hong Kong’s premier digital destination for fashion, beauty, culture, and the extraordinary lives of the city’s most influential figures. Founded in Hong Kong, #legend has grown from a local publication into an influential voice in Asian luxury lifestyle media. The platform covers Culture, Watches & Jewellery, Fashion, Travel, Wellness, Design, Beauty, and related verticals, through print, digital, social media, and event experiences, with a mission to celebrate creativity, innovation, and the pursuit of excellence, connects influential audiences with the people, brands, and ideas shaping the future of luxury living.
For more information, visit: https://hashtaglegend.com/about
Media OutReach
5.096 Million Units Exported in Six Months: Beyond the Headline Figure, China is Reshaping Global Automotive Rules
The Chery Fulwin T7 (marketed overseas as the LEPAS L6) serves as a flagship model representing this transformation. Designed as a “born-global” vehicle, it adopts a reverse roll-out strategy—debuting in international markets prior to initiating domestic pre-sales.
Industry observers note that the significance of Chinese automakers participating in the formulation of global standards far outweighs mere export volume. Traditional automotive powerhouses are now poised to face increasingly formidable competitors.
The issuer is solely responsible for the content of this announcement.
