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SF launches Asia-Pacific bulky-goods logistics service to bolster Southeast Asia cross-border logistics
After rolling out services such as “SF Smartlink Vietnam”, “SF India Sky Prime” and “Ylink” in November, SF International has now broadened its offering with a new bulky-goods logistics service portfolio, advancing an integrated large-item supply-chain network overseas and strengthening its global logistics footprint.
Looking ahead to 2026, the company plans to place a sharper focus on China – Asia corridors and on building a more modular, matrix-style product portfolio to better support customers as they expand globally.
On 9 December, SF International, together with four of its Asia-Pacific branches — SF Thailand, SF Singapore, SF Malaysia and SF Indonesia — unveiled its Asia-Pacific bulky-goods logistics service portfolio at a launch event in Bangkok, Thailand. Attendees at the event included leading Chinese companies such as Midea, TCL, Hisense and Changan, alongside representatives from major local firms, including King Power Group. At the event, SF Thailand signed memorandum of understanding (MOU) with Midea and TCL.
The company unveiled a new “one-stop solution” for bulky-goods shipments, offering end-to-end coverage across four Southeast Asian markets — Thailand, Malaysia, Singapore and Indonesia.
Leveraging its proprietary and mature regional network, the new service portfolio is designed to support Chinese brands and manufacturers expanding overseas. The rollout marks a further step in SF’s push to strengthen its Asia-Pacific logistics capabilities and is expected to provide fresh momentum for both Chinese companies going abroad and local Southeast Asian businesses.
Tackling bottlenecks in bulky-goods logistics
As Chinese producers of everything from home appliances and furniture to industrial equipment expand abroad, they encounter persistent bottlenecks in moving bulky goods across borders. Challenges range from transport and last-mile delivery to customs clearance.
SF’s new offerings respond to these pressures with two core services: bulky-goods express delivery and full-truckload logistics. These are complemented by ten value-added services, including delivery and installation, extended home delivery, bulky-goods warehouse delivery, warehousing for bulky goods, and product exchange. Together, they form an end-to-end service framework covering the key nodes of the large-item supply chain.
The launch marks SF’s establishment of an integrated bulky-goods supply chain overseas, aimed at helping clients across sectors improve the efficiency and quality of their offshore operations.
Integrated solution for home appliances and furniture
SF has introduced a fully integrated Asia-Pacific supply-chain solution for bulky home appliances and furniture logistics. Designed to meet the needs of this segment, the solution replaces fragmented logistics links with an end-to-end system spanning air, sea, and land transport, warehousing, bulky-goods distribution, delivery and installation, and reverse logistics.
The integration sharply reduces supply-chain complexity. Tasks that once required coordination with five or six providers can now be routed entirely through SF.
Standardization underpins reliability; customization widens use cases
SF’s one-stop bulky-goods solution combines standardization and operational stability with flexibility. Clear delivery commitments, a unified pricing structure, controlled service boundaries, and flexible product configurations provide clients with predictable and transparent service.
Leveraging SF’s proprietary delivery network, the solution secures stable last-mile performance, supported by end-to-end shipment visibility and door-to-door service.
On safety, SF uses specialized packaging materials and handling equipment, with an integrated process covering protective packing, careful loading and unloading, home delivery, standardized installation, and after-sales support to safeguard large items in transit.
On capability, the bulky-goods logistics service portfolio spans six supply-chain links: warehousing for bulky goods, heavy-parcel express, freight transport, warehouse delivery for oversized goods, integrated delivery and installation, and returns management.
On scenario coverage, the suite supports e-commerce, traditional retail, store delivery, and factory-to-warehouse flows. It also provides sector-specific solutions for furniture, home appliances, industrial machinery, and fitness equipment, meeting diverse bulky-goods logistics needs across verticals.
Covering core Southeast Asian markets with localized capabilities
SF’s Asia-Pacific bulky-goods logistics service portfolio spans four key Southeast Asian markets: Thailand, Malaysia, Singapore, and Indonesia. Leveraging its proprietary delivery network, SF has built a stable, controllable integrated service system linking local and cross-border operations. Its innovative product, YLink, further integrates logistics, capital flow, and information flow to create a unified, end-to-end supply chain capability.
YLink addresses cross-border challenges by extending services into trade execution. For upstream operations, SF can handle sourcing of raw materials and, leveraging its cross-border supply-chain capabilities, deliver them directly to overseas VMI warehouses. The company also provides JIT delivery of materials to factories, ensuring stable supply and reliable fulfillment. For downstream operations, it offers consignment sales and consolidated warehouse-and-distribution support, delivering both B2B store fulfillment and B2C delivery-and-installation services. This minimizes inventory and capital tied up while ensuring reliable delivery, helping companies accelerate cash flow.
Localized operations in Thailand and Singapore
In Thailand, SF leverages abundant vehicle resources and agile delivery network to provide nationwide bulky-goods pickup and delivery coverage. Services include large-item warehousing (forwarding warehouses) and integrated delivery-and-installation. Installation capabilities cover standard furniture and home appliances, as well as specialized items such as electric vehicles and charging stations.
In Singapore, bulky-goods logistics have been fully upgraded. Nearly ten proprietary outlets, over 300 in-house vehicles, and a professional customs team underpin a high-timeliness fulfillment system. This includes warehouse-to-store night delivery for next-morning availability, scheduled time-slot deliveries, and air freight capacity for timely cross-border shipments.
SF has also introduced “white-glove service” in Singapore. A dedicated two-person team provides exclusive personnel and vehicles, careful in-home placement, on-site installation, and post-service cleanup, setting a new standard for premium bulky-goods logistics.
Scaling capabilities across Asia-Pacific
SF has deployed nearly 40 overseas warehouses across the Asia-Pacific region, totaling around 300,000 square meters. The network includes general, e-commerce, VMI, bonded, and temperature-controlled warehouses.
In Southeast Asia, SF’s localized service network has reached significant scale, with over 10,000 in-house delivery personnel, more than 20 regional hubs, and 780 outlets. It operates across 20+ customs clearance ports and holds self-operated clearance qualifications in multiple countries. Cross-border and local services now extend to 18 countries across Southeast, East, and South Asia, as well as Oceania, serving over 9,000 enterprise clients.
This extensive infrastructure provides a solid foundation for SF’s one-stop bulky-goods solution, ensuring consistent service reliability and timeliness.
SF International plans to launch cross-border supply chain solutions for different industries and scenarios, aiming to strengthen network integration and service capabilities, while steadily expanding a comprehensive supply chain system across Asia with global connections.
Hashtag: #SFExpress
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The Taiwan-born pet mobility brand opens its first SoHo pop-up inside Flying Solo, bringing its Nordic-designed pet stroller collection to the heart of New York City.
NEW YORK, USA – Media OutReach Newswire – 02 April 2026 – FikaGO, the design-led pet mobility brand recognized across Asia and Europe, has opened its first New York City pop-up store inside Flying Solo in SoHo. The opening marks a deliberate move for a pet brand into one of the world’s most competitive retail districts.
Since entering the online American market in 2025, FikaGO has built a growing community of pet parents who see their animals as a central part of everyday life. Positioned as lifestyle essentials rather than conventional pet gear, FikaGO’s range of products is designed for people who want the best for their fur babies.
“We’ve always believed that pet products should not only be functional, but also beautifully integrated into everyday life.” — Eric Guu, Co-founder, FikaGO
SoHo was a considered choice: Flying Solo, with locations in New York and Paris, is known for championing independent design with a distinctly global sensibility.
The pop-up showcases FikaGO’s auto-folding Free To Go 2 in Sandy Beige, the brand’s bestselling product. All FikaGO’s products are manufactured using eco-friendly fabrics made from recycled materials, reflecting a commitment to sustainability. This includes their large-capacity Agile 2 pet strollers to their airline-approved Truffle carriers and the heavy-duty Kross pet wagon.
“Launching in SoHo is a meaningful milestone for us; it allows customers to truly experience the quality, design, and intention behind every FikaGO product.” — Eric Guu, Co-founder, FikaGO
As pet ownership rises globally, particularly among urban millennials and Gen Zs, demand for products that combine functionality, design, and lifestyle integration continues to grow. FikaGO was built for precisely this moment, and SoHo is precisely where that moment lives.
Visit the FikaGO pop-up at Flying Solo, 419 Broome Street, New York, or explore the full collection at https://us.fikago.com/.
Hashtag: #FikaGO #petmobilitybrand #petstroller #petcarrier #petwagon #petkennel #petbiketrailer
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About FikaGO
FikaGO is a pet mobility brand founded in Taiwan, dedicated to crafting products that blend functionality, comfort, and modern aesthetics. With a presence across Asia and growing reach in Europe and the U.S, FikaGO is redefining everyday experiences between pets and their humans.
Media OutReach
Lee Kum Kee Celebrates Culinary Excellence at the Historic Hong Kong Debut of Asia’s 50 Best Restaurants 2026
From 23-25 March, Lee Kum Kee brought together top chefs, diverse cultures and industry communities through a range of thoughtfully curated experiences, bringing authentic Asian flavours to the global stage. As well as reaffirming the brand’s Asian roots and international perspective, its involvement reflected an enduring commitment to preserving culinary heritage and driving gastronomic innovation.
“Asian Flavour Duet“: A Culinary Journey Through Heritage and Innovation
Helping to build momentums for this year’s awards, Lee Kum Kee collaborated with Vicky Cheng, the acclaimed Executive Chef and owner of WING, to co-create the “Asian Flavour Duet”, a Hong Kong-style late-night supper party on 24 March. Hosted at two Hong Kong culinary landmarks, the experience unfolded in two chapters – “Paying Tribute to Heritage” and “Innovative Fusion” – and invited guests to explore the limitless possibilities of Asian flavour.
The evening began at the century-old Lin Heung Lau teahouse, a space filled with nostalgia and memories for generations of Hong Kongers. Chef Vicky reinterpreted classic Hong Kong late-night dishes using signature Lee Kum Kee sauces, while guests were immersed in the warmth of the historic venue.
The celebration then moved to Medora, Chef Vicky’s Western dining space, where an “Innovative Fusion” was revealed. He showcased his modern culinary philosophy by incorporating Lee Kum Kee sauces with contemporary techniques to create bold, unexpected dishes. Guests also enjoyed specially crafted cocktails infused with Lee Kum Kee sauces, alongside a delightful yet refined sauce-inspired gelato, demonstrating a harmonious interweaving of savoury, umami, sweetness and spice.
The multisensory journey seamlessly blended tradition with innovation, exploring the future of cuisine while highlighting Lee Kum Kee’s role as a global gateway to Asian culinary culture.
At the event, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee, commented, “Tonight, we are honoured to celebrate Hong Kong’s late‑night food culture with Chef Vicky and the global culinary community. From the legacy of Lin Heung Lau to the forward‑looking spirit of Medora, we are proud to be part of the creative journey and help showcase the depth of Asian flavours on the world stage.”
Celebrating a Gastronomic Brilliance with the Highest Climber Award Sponsored by Lee Kum Kee
During the awards ceremony on 25 March, Lee Kum Kee’s booth showcased a range of the brand’s acclaimed classic sauces and innovative products. Guests sampled specially crafted bites featuring Lee Kum Kee sauces, engaging directly with the flavours and techniques that have made the brand a trusted partner in both home and professional kitchens worldwide.
As part of the evening’s celebration of the region’s most exceptional culinary talents, the Highest Climber Award sponsored by Lee Kum Kee was presented to Lamdre in Beijing by Chef Park from Atomix (No.1 in North America’s 50 Best Restaurants 2025). Lambre was applauded for its pioneering plant-based dining space that promotes healthy, sustainable living while honouring Chinese biodiversity in its menus.
In addition, WING, led by Chef Vicky, achieved an impressive second place in 2026 Asia’s 50 Best Restaurants list. The restaurant had also previously ranked No. 11 on The World’s 50 Best Restaurants list in 2025, underscoring its continued international acclaim.
Building the Future Together: Deepening Global Partnerships
With the success of this prestigious awards ceremony in Hong Kong, China, Lee Kum Kee looks forward to deepening its collaboration with leading talents in the global culinary community. By continuing to champion Asian flavours and foster meaningful dialogue and exchange, the brand will continue to bring the spirit of Asian cuisine to kitchens and dining tables around the world.
Hashtag: #LeeKumKee #LKK
The issuer is solely responsible for the content of this announcement.
About Lee Kum Kee
Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.
About Asia’s 50 Best Restaurants
Launched in 2013, Asia’s 50 Best Restaurants aims to showcase the outstanding achievements and diverse culinary landscape of the region. The list is determined by the Asia’s 50 Best Restaurants Academy, a panel of over 350 culinary experts from across Asia who vote independently based on their specialised knowledge of the local dining scene. The Asia’s 50 Best Restaurants series includes the awards ceremony and list announcement, creating a premier networking platform for restaurateurs, media, seasoned travelers and culinary connoisseurs to celebrate the exceptional service, passion and talent in the dining industry.
- Herbert Vongpusanachai takes on the role of Senior Vice President for Commercial for the region, effective April 1, 2026
SINGAPORE – Media OutReach Newswire – 2 April 2026 – DHL Express, the world’s leading international express service provider, has appointed Herbert Vongpusanachai as Senior Vice President, Commercial for Asia Pacific, effective April 1, 2026. Herbert, who currently serves as Managing Director for DHL Express Thailand & Indochina, will be based in Singapore for his new role.
Herbert brings more than two decades of leadership experience within DHL Express, having successfully helmed multiple key markets across the region. He first joined the company in 2003 as Managing Director for Thailand & Indochina, later taking on leadership of Singapore in 2008, followed by Hong Kong & Macau in 2016. Since returning to lead Thailand & Indochina in 2020, he has driven sustained year‑on‑year profitable growth, transforming the cluster into one of the region’s key engines of expansion.
“Herbert has an exceptional track record of delivering strong business results while nurturing highly engaged teams across diverse markets. His deep understanding of our customers, collaborative leadership style, and ability to unearth opportunities in complex environments make him the ideal leader to drive our commercial agenda for Asia Pacific. I am confident that under his guidance, we will continue to accelerate sustainable growth across the region,” said Ken Lee, CEO for Asia Pacific, DHL Express.
In his new regional role, Herbert will shape and accelerate the commercial strategy for DHL Express across Asia Pacific by working with other functions to assess new sectors, routes and trade lanes with high potential for growth. He will focus on deepening customer engagement and supporting their expansion, while driving sustainable volume growth and advancing the adoption of new technologies to enhance commercial execution across markets. With his extensive country expertise and people‑first leadership style, Herbert is well‑positioned to support both regional and country teams in raising commercial performance to new levels.
“Asia Pacific remains an important anchor in global trade as seen in the latest DHL Global Connectedness Report, and this indicates the unwavering role of logistics to facilitate the flow of goods. With the newly introduced Heavyweight Express solution, which enables customers to ship heavyweight shipments with speed, certainty and reliability, I look forward to working alongside our talented teams to contribute to shaping the next chapter of DHL Express’s commercial success,” said Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express.
The latest DHL Global Connectedness Report shows that the region remains a major anchor of global commerce, with multiple economies rising in global connectedness rankings and Southeast Asia firmly establishing itself as a fast‑growing trade corridor. This also mirrors one of DHL Group’s strategies to better support 20 markets globally to accelerate growth; eight of them rest in Asia Pacific – underscoring the region’s critical role in DHL’s global network. As trade flows diversify and intra‑Asia integration deepens, this leadership appointment further strengthens DHL Express’s position in Asia Pacific.
Hashtag: #DHL
https://group.dhl.com/en.html
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The issuer is solely responsible for the content of this announcement.
DHL – The logistics company for the world
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 389,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.
DHL is part of DHL Group. The Group generated revenues of approximately 82.9 billion euros in 2025. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.
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