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Shama Responds to the Rise in Multi-City Living Among Today’s Professionals, Elevating Every Stay Beyond Accommodation with ‘The Joy of Living’
Shama, the serviced apartment brand under ONYX Hospitality Group, a leading management company for hotels, resorts, serviced apartments and luxury residences across the Asia-Pacific region, responds to this evolving way of life through its ‘The Joy of Living’ philosophy. Shama believes that a fulfilling stay comes not only from a well-connected location, but also from an environment that enables guests to live and follow their daily routines in a way that feels true to who they are. Guests are also encouraged to experience the character of each neighbourhood and connect naturally with the surrounding community through a warm, friendly atmosphere and a genuine sense of belonging from the first day of their stay. This reflects Shama’s role as more than accommodation: it is a living space that helps each day unfold smoothly and meaningfully.
This philosophy is reflected across Shama properties in Thailand and overseas. Each is located in a neighbourhood with convenient connections to business districts, leading hospitals, international schools, public transport and key lifestyle destinations, and is surrounded by local restaurants, cafés, shops and communities. Guests can settle naturally into the rhythm of local life, whether staying for a few weeks, several months or many years, or moving to begin a new chapter in a different city.
In Thailand, for those looking to escape the bustle of the city while remaining within easy reach of Bangkok’s business districts, Shama Yen-Akat Bangkok offers the charm of a peaceful residential neighbourhood surrounded by local restaurants, shops and an established community. With convenient connections to Sathorn, Silom and Rama III, guests can enjoy a more relaxed pace of life while balancing work, leisure and everyday living. The property is also pet-friendly.
For those whose daily lives combine work with living in the heart of the city, Shama Lakeview Asoke Bangkok presents another side of city-centre living. Located in Asoke, one of Bangkok’s main transport hubs, the property is well connected by both BTS Skytrain and MRT, making everyday journeys easy and efficient. It is also surrounded by the Queen Sirikit National Convention Center, Terminal 21 and The EM District, while views over Benjakitti Park provide welcome moments of calm amid the energy of the city. The property is therefore well suited to business travellers, executives and families seeking the convenience of life in central Bangkok.
Meanwhile, Shama Sukhumvit Bangkok captures the energy of city-centre living, surrounded by restaurants, shopping destinations and key business districts. Its proximity to Bumrungrad International Hospital also makes it an ideal choice for guests travelling to Bangkok for work, health checks or time with family.
By contrast, Shama Sukhumvit 101 Bangkok offers a calm, welcoming residential atmosphere in the outer Sukhumvit area, which has been designated as one of Bangkok’s Creative Districts. Close to Cloud 11 and True Digital Park, hubs for young professionals and start-ups, the property offers convenient access via the BTS Skytrain and expressway. It is ideal for guests seeking a balance between work, relaxation and life in a warm, connected community, clearly reflecting Shama’s ‘Connected Neighbourhood’ philosophy.
For guests travelling to Bangkok for medical treatment or a temporary work assignment, Shama Petchburi 47 Bangkok offers comfort and convenience in a quiet yet well-connected residential neighbourhood. Located next to Bangkok Hospital and just five minutes from Phetchavej Hospital, it also provides easy access to Rama IX, Thonglor and Ekkamai. Guests can enjoy a relaxed way of life in peaceful surroundings while remaining close to the city’s main business districts.
Meanwhile, Shama Ekamai Bangkok offers a different perspective on urban living in the vibrant neighbourhoods of Ekkamai and Thonglor, surrounded by popular restaurants, cafés and lifestyle destinations. Despite its prime location, the property provides a peaceful, private retreat amid lush greenery, just minutes from the energy and convenience of Ekkamai and Sukhumvit. It also invites guests to discover the character of the local community, learn about the neighbourhood’s way of life and experience a genuine connection with the people who live there.
In addition, every Shama property offers Shama Social Club and Shama Friends, two lifestyle programmes that give guests opportunities to meet, share experiences and build relationships with neighbours and the surrounding community. By gradually becoming familiar with the people and everyday life of each neighbourhood, guests can feel part of the community from the very first day of their stay.
Creating experiences for diverse ways of life reflects ONYX Hospitality Group’s ‘More of What You Love’ philosophy, which focuses on delivering hospitality that meets the needs of travellers across different lifestyle segments. Through a portfolio of distinctive brands, ONYX elevates each stay beyond accommodation with benefits from ONYX Rewards, dining experiences from ONYX Dining, and services that connect guests with local people, communities and destinations, making every journey more meaningful.
As ONYX Hospitality Group marks its 60th anniversary, the company continues to develop its brands and guest experiences, offering a wider range of choices to meet the evolving needs of today’s travellers. Shama, meanwhile, continues to strengthen its role as more than a place to stay by creating spaces that connect people with local communities and fill every stay with the joy of everyday living under its ‘The Joy of Living’ philosophy.
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About ONYX Hospitality Group
ONYX Hospitality Group, a reputable force in the Asia-Pacific hospitality industry, operates a collection of comprehensive yet complementary brands – Amari, OZO, Shama and Oriental Residence – catering to the distinctive needs of discerning business and leisure travellers across the region where it has deep expertise. In addition to its brand portfolio, ONYX Hospitality Group also operates additional hospitality services across spa and food & beverage. With six decades of management experience, the company extends its innovative solutions throughout the region, upholding internationally recognised standards and ensuring optimal operational manoeuvrability. By fostering enduring relationships with like-minded business partners, ONYX Hospitality Group delivers unparalleled experiences in a dynamic and competitive market, meeting the ever-evolving demands of travellers.
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Media OutReach
KiddiWinkie Schoolhouse: Singapore’s First to Introduce Up to 90 Minutes of Outdoor Play
KiddiWinkie Schoolhouse has become the first preschool in Singapore to introduce up to 90 minutes of outdoor play a day, an approach it grounds in the science of early brain development.
What Our Children Have Lost
Almost one in five Singaporean parents say their preschooler spends less than an hour outdoors on a typical weekend day. The picture is no better elsewhere: a 2025 UK study found more than a third of children do not play outdoors on school days. For a brain forming roughly a million new neural connections a second in these earliest years, that shrinking outdoor time is a developmental loss exactly when the architecture of attention, memory and self-regulation is still being built.
Research links repeated outdoor free play to gains in executive function: the inhibitory control, working memory and cognitive flexibility that later show up as a child’s ability to regulate their emotions, follow instructions and solve problems. A growing body of research also establishes a direct relationship between outdoor play and healthy childhood development, from stronger working memory and emotional regulation to improved mental health. In the largest study of its kind, tracking more than 4,000 children, those who played outdoors more often as preschoolers were significantly more likely to stay on a healthy mental-health path years later, exhibiting fewer symptoms of anxiety, depression and behavioural difficulty than the children who played outside less.
Aiming for 90 Minutes of Outdoor Playtime
In January 2026, KiddiWinkie Schoolhouse introduced extended outdoor play of up to 90 minutes for every child, every day. It is the first preschool in Singapore to make this commitment across its high-quality early education programmes.
National regulations require full-day preschools to provide 30 minutes of outdoor time daily; KiddiWinkie aims for up to three times that floor. Currently, preschools in Singapore usually promise “outdoor learning” or “time in nature”, or institute “no-screens” and “no-device” rules, which are more open to interpretation.
The daily outdoor allocation of 90 minutes for preschoolers and 30 minutes for infant care services derives from the third pillar of Sustainable Education™, Nature-Based Learning. Sustainable Education™ is the pedagogical framework of Babilou Family, KiddiWinkie’s parent group, under which its centres commit to outdoor play as part of the daycare experience. This commitment aligns with KiddiWinkie’s Natural Rhythm® pedagogy, which aims to honour each child’s unique developmental journey through sensory play, child-led exploration and an ethos of care.
As childhood in Singapore moves steadily indoors, the question now is: Who is willing to ensure that children enjoy crucial outdoor play? KiddiWinkie’s 90-minute answer is based on the science that the early years are when children most stand to gain from such exposure. This is scientific knowledge made into everyday practice: that a generation given back its outdoor hours grows up steadier, sharper and better prepared for the world waiting beyond the school gate.
For more information on KiddiWinkie Schoolhouse and its Natural Rhythm® pedagogy, please email [email protected] or visit a KiddiWinkie Schoolhouse centre. Full list of centre locations here.
Hashtag: #KiddiWinkie
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About KiddiWinkie Schoolhouse
KiddiWinkie Schoolhouse is a premium preschool in Singapore offering high-quality early education programmes grounded in neuroscience. Since 2003, the school has nurtured children from infant care to kindergarten through inquiry-based learning, purposeful play and authentic bilingual immersion, developing confident, curious children with strong academic foundations and the resilience to thrive in Primary 1 and beyond.
Its curriculum is shaped by the neuroscience-backed Natural Rhythm® pedagogy, developed and validated under the guidance of an international Scientific Education Committee at Babilou Family, KiddiWinkie’s parent group, whose panel of international early childhood researchers informs practice across every country in which the group operates. With more than two decades of trusted experience since its founding in 2003, KiddiWinkie is a private preschool and childcare centre with a long-standing reputation for premium early childhood education in Singapore.
Media OutReach
GARVEE Launches 10% Off Seasonal Promotion and Reveals Three Home & Outdoor Living Trends for Late Summer and Early Autumn 2026
From outdoor family spaces to cozy interiors and smarter home organization, GARVEE highlights how German households can prepare their living spaces for the seasonal transition.
ONTARIO, CANADA – Media OutReach Newswire – 11 August 2026 – GARVEE, a lifestyle brand offering home, garden and outdoor products, has launched a 10% OFF seasonal promotion while highlighting three key living trends for late summer and early autumn 2026 in Germany. Customers can use the discount code GARVEEDE10 at checkout through December 31, 2026.
Trend 1: The Outdoor Living Room – Relaxation and Family Time in the Garden
Late summer keeps the garden at the heart of family life. Families enjoy sunlight reasonably by using parasols with 360° rotation and stepless tilt adjustments. Paired with ergonomic outdoor furniture, such as rattan egg swing chairs or rocking chairs—patios transform into peaceful sanctuaries.
For young kids, the action stays outdoors as well: rugged kids’ electric ride-ons—ranging from adventurous off-road vehicles to sleek electric sports cars—bring playful driving excitement to lawns and pathways, while parents maintain full control via wireless remote controls.
Trend 2: Cozy Indoor Aesthetics and Hospitable Social Spaces
As autumn brings coolness, life shifts indoors. Compact coffee machines bring an authentic café experience into your kitchen while saving space.
At the same time, flexibility for spontaneous guests takes center stage. 360° swivel bar stools create conversation spots, while space-saving folding chairs offer instant seating that stores away discreetly.
Trend 3: Structuring the Space: Garage, Gardening, and Barrier-Free Mobility
Early autumn is ideal for maintenance and organization. Modular trolley toolboxes with off-road wheels bring order to garages, while heavy-duty, weather-resistant aluminum storage boxes provide thief-resistant security outdoors.
Thoughtful solutions are also emerging in farming and accessibility: 10-compartment galvanized steel chicken nesting boxes with automatic roll-away egg protection simplify poultry care. Meanwhile, non-slip aluminum loading ramps with reflective strips safely bridge steps and trunks for wheelchairs, strollers, and garden carts.
Hashtag: #GARVEE
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About Garvee
GARVEE is a lifestyle brand dedicated to enhancing everyday life through a diverse catalog of home, garden, and outdoor products. It is committed to providing durable, affordable, and family-friendly solutions that turn every corner of your home into a space where you can truly relax and thrive, making every day feel just a little more effortless.
Media OutReach
Green SM launches customer feedback programme, reaffirming its commitment to enhancing service quality
Starting August 2026, the “Green SM Is Listening” program will be rolled out nationwide, further reinforcing the role of customers in shaping and raising service standards in line with Green SM’s previously announced “5 Green Promises” service commitment.
Through the program, customers are invited to submit feedback, report unsatisfactory experiences, or share suggestions for improvement via Green SM’s official email address at [email protected]. To support the verification process, customers are encouraged to include relevant photos or supporting documents where applicable. Feedback may cover every stage of the service experience, including pick-up and drop-off, vehicle condition, safety, and driver conduct.
Green SM’s dedicated team will review, verify, classify, and respond to all submissions as quickly as possible. Every case will be assessed based on available data, supporting materials, and relevant evidence to help the company continuously improve its service quality and customer experience.
Customers whose verified feedback contributes to improving service quality will be eligible to receive appreciation rewards ranging from IDR 300,000 to IDR 5,000,000. Any additional recognition will be provided at Green SM’s discretion and in accordance with its applicable policies. Alongside the launch of the customer feedback program, Green SM has also updated its Driver Code of Conduct, incorporated into its partnership agreements with driver-partners, reflecting shared standards for professionalism and behavior to support consistent service quality across the network.
Through this pioneering initiative, coupled with meaningful appreciation rewards, Green SM aims to encourage customers to actively contribute to the continuous improvement of its services. The program reflects not only the company’s customer-first mindset and willingness to listen, but also its commitment to continuously strengthening service standard in line with its partnership agreement, raise service standards across the industry, and foster the continued development of the entire GSM ecosystem.
Deny Tjia, Managing Director of Green SM Indonesia, said: “We believe that how a company responds when a customer’s experience falls short of expectations is one of the fastest and most effective ways to build trust. Through the ‘Green SM Is Listening’ program, we are turning customer feedback into opportunities to further enhance our service standards while promoting a transparent and fair process. This initiative reflects our long-term commitment to building a safe, reliable, and responsible mobility service in Indonesia.”
Nearly two years after entering the Indonesian market, Green SM has expanded its presence to five major cities, including Jakarta, Bali, Surabaya, Makassar, and Bandar Lampung, steadily building an integrated all-electric mobility network across key urban centers. Today, Green SM serves millions of all-electric trips each day, not only meeting growing mobility demand but also contributing to higher service standards across the market, creating a positive impact on urban transportation while accelerating Indonesia’s green transition.
Green SM welcomes and is committed to receiving all customer feedbacks, with appreciation gifts offered for contributions related to:
- Service quality issues and driver professionalism, including inappropriate communication, uniform violations, passenger pick-up and drop-off issues, vehicle condition, and assistance in the event of incidents;
- Incorrect fare calculation and payment issues, including unauthorized charges, incorrect toll fees or other additional charges, and requests for cash payments or tips;
- Safety and integrity issues, including harassment, threats, the use of alcohol or prohibited substances, fraud, and theft;
- Failure to safeguard customer privacy and property, including unauthorized recording, dissemination of images, or misappropriation of customer property;
- Application and system issues, as well as suggestions for improving service quality.
With a commitment to reviewing all feedback and reports through a transparent and objective process that respects the rights and interests of all parties, Green SM will provide an initial response within two hours of receiving customer feedback.
Hashtag: #GreenSM
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