The Diamond Report includes insights on who is buying diamonds and why, based on a study of 18,500 women across the industry’s largest consumer market

LONDON, UK – Media OutReach Newswire – 29 June 2026 – Natural diamonds are the most desired luxury jewellery product, average purchase prices have increased 25%, Gen Z is now the second largest generation buying diamonds, and non-bridal occasions account for three-quarters of overall US demand. These are some of the key findings of De Beers Group’s latest US Diamond Acquisition Study, featuring responses from 18,500 women aged 18 – 74 across the industry’s largest consumer market.

Completed in 2026, the biannual study also found that Gen Z is spending almost double what Baby Boomers spend when buying natural diamonds – at $4,080 per piece vs $2,250 – and that while love-related purchase motivations remain the core driver of demand, personal motivations such as celebrating a new job, getting a promotion, recognising an achievement or ‘just because’ are increasingly driving diamond jewellery purchasing.

The study highlights that US consumers rank natural diamonds as their top preference for a luxury jewellery item, with 11% of women ranking natural diamond jewellery their most desired luxury gift. This places natural diamond desirability ahead of synthetic lab-grown diamonds (8%), other gemstones (5%) and plain gold jewellery (4%).

Average prices for natural diamond jewellery also increased significantly in 2025, rising to $4,063 per piece compared with $3,242 in 2023. This growth is being driven by consumers buying larger carat weights, with average total carat weight increasing to 1.86 carats, up from 1.65 carats in 2023.

When it comes to the industry’s youngest generation, the study found that Gen Z punches above its weight: the generation now accounts for just under a quarter (23%) of natural diamond demand value despite representing just 18% of the population. Gen Z consumers also buy or receive diamonds for more occasions than any other generation – at 1.83 occasions per year compared with an overall average of 1.7. While bridal occasions lead Gen Z demand at 45% of total purchases, gifting from relatives also plays an important role. Birthdays are particularly significant, representing 17% of all Gen Z diamond acquisitions compared with 13% across all generations. Gen Z also highly values self-expression and associates diamonds with being a symbol of identity more than any other generation, while also having the greatest reliance on social media for researching their purchases.

Diana Mitkov, lead researcher within Diamond Demand Insights & Analytics at De Beers Group, said: “The study findings highlight that today’s consumers aspire to own natural diamonds just as much as the generations that came before them, and ahead of any other jewellery product. And they are spending more per piece than ever before. But how and why consumers buy diamonds is evolving. Traditional life milestones such as getting engaged are no longer the only value driver for the industry; consumers are increasingly marking a wide range of occasions with natural diamonds and are looking for distinct pieces that feel personal to them.

“As unique miracles of nature, the attributes of natural diamonds play directly into these shifting consumer trends. The opportunity for the diamond industry is to ensure that natural diamonds continue to capture the value of this strong underlying desire in an increasingly competitive landscape by offering compelling designs across all sizes, colours and price points and for occasions that go well beyond traditional engagement or wedding jewellery.”

These findings feature in a new publication from De Beers, The Diamond Report, which also includes an editorial on the key forces shaping a positive future for natural diamonds by EVP Corporate Affairs & Strategy and Chief Economist, Eirik Wærness; an analysis of US jewellery retail trends; perspectives from leading US designers and retailers on how the diamond buying experience is evolving; and reflections on the role natural diamonds can play in supporting socioeconomic progress for the people and places where they are discovered.

The report also notes that natural diamond sales are increasing across US independent jewellers, with Point of Sales data from 950 retailers showing sales grew 4% and 9% year-on-year in Q4 2025 and Q1 2026, respectively. Coloured and low-coloured diamonds (those in the K – Z colour range) promoted by De Beers Group’s ‘Desert diamonds’ campaign outperformed, with sales growth of 15% and 19%, respectively.

The same data shows that while synthetic lab-grown diamond jewellery sales are increasing in volume, declining retail prices mean their value share of demand remains relatively low at 15% of independent jewellers’ diamond sales, compared with 85% for natural diamonds in 2025. In addition, there is a noticeable drop-off in sales once synthetic lab-grown diamonds reach 3 carats or larger in size, suggesting that consumers may feel synthetic lab-grown diamonds beyond this size could look too big. The report notes this could mean that as synthetic lab-grown diamond prices continue to decline in line with the multi-year trend already experienced, retailers may be unable to upsell to larger sizes, which could result in lower overall sales and impact long-term gross profits.

Eirik Wærness said: “The diamond industry is evolving at pace with both supply and demand-side dynamics shaping the industry’s future. On the supply side, declining global production of natural diamonds is expected to support an improved supply-demand balance over the coming years. On the demand-side, a resilient US economy and stabilisation of demand in China saw global natural diamond demand return to growth in 2025 while the industry’s marketing efforts are showing encouraging signs of momentum. With retail returns from synthetic lab-grown diamonds likely to come under pressure in the future, we expect retailers will increasingly differentiate them from natural diamonds in their sales strategies. As these fundamentals continue to stabilise, the industry has a significant opportunity to reinforce the value of natural diamonds and support long-term growth.”

Hashtag: #DiamondReport #NaturalDiamonds #Diamonds #Dessertdiamonds #DeBeersGroup

https://www.debeersgroup.com/
https://www.linkedin.com/company/debeersgroup/
http://www.twitter.com/DeBeersGroup
https://www.facebook.com/DeBeersGroupOfCompanies
https://www.instagram.com/debeersgroup?igsh=ZWE5azY0bHF0Mm1u

The issuer is solely responsible for the content of this announcement.

About De Beers Group

Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers London and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services and a wide range of diamond sorting, detection and classification technology services. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach to sustainability that underpins our efforts to create meaningful impact for the people and places where our diamonds are discovered. Building Forever focuses on three key areas where, through collaborations and partnerships around the globe, we have an enhanced ability to drive positive impact; Livelihoods, Climate and Nature. De Beers Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.

HONG KONG SAR – Media OutReach Newswire – 28 June 2026 – TCL, as a Worldwide Olympic Partner, proudly supported the “2026 Olympic Day cum Aichi-Nagoya Asian Games Fun Run”, organised by the Sports Federation & Olympic Committee of Hong Kong, China, joining more than 2,500 members of the public and athletes in celebrating International Olympic Day and showing support for Hong Kong athletes competing in the Asian Games. TCL also provided smart TV prizes worth approximately HK$180,000.

This year’s Olympic Day event was themed “Run with Hong Kong Athletes” and was held at Hong Kong Science Park. It featured three categories: the 4km Individual Run, the 2km Family Fun Run and the 2km Aichi-Nagoya Asian Games Fun Run. The venue also offered a variety of sports experiences and interactive zones. Among them, TCL set up the “SQD Advantage Challenge”, where participants experienced TCL’s SQD-Mini LED display technology through a fun ball-toss game and won Olympic-themed gifts. The lively atmosphere attracted many families and members of the public to take part and enjoy the energy and excitement of Olympic Day.

In addition to receiving commemorative gifts upon completing the event, runners could also enter a lucky draw using their bib numbers. TCL offered several smart TV prizes, with the highlight being the TCL flagship 75-inch X11L SQD-Mini LED TV, valued at HK$44,900. This model delivers peak brightness of up to 10,000 nits and features 20,736 precise local dimming zones for detailed reproduction of high dynamic range scenes. With Super QLED, WHVA 2.0 Ultra panel technology, and Ultra Colour Filter, it achieves 100% BT.2020 full-scenario wide colour gamut, ensuring vivid colour performance even in bright environments. Whether for watching the Olympics or everyday entertainment, the X11L recreates an immersive viewing experience at home, allowing the public to relive the excitement and emotion of sport.

Mr Roger Gao, General Manager of TCL Hong Kong Branch, said: “As a Worldwide Olympic Partner, TCL firmly believes that both technology and sport have the power to inspire and unite communities. By supporting the ‘2026 Olympic Day cum Aichi-Nagoya Asian Games Fun Run’, we are demonstrating TCL’s commitment to promoting sports culture through innovation. We hope to extend the Olympic spirit from the sporting arena into everyday life.”

TCL and the International Olympic Committee announced a global partnership in 2025, with the collaboration running through 2032. TCL became the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.
Hashtag: #TCL

https://www.tcl.com/hk/en

The issuer is solely responsible for the content of this announcement.

TCL

Founded in 1981, TCL is committed to delivering forward-looking technology experiences and smart, healthy living solutions. TCL stands for “The Creative Life”, reflecting the brand’s belief in using creativity to inspire life. TCL operates in more than 160 countries and regions worldwide.

Empowering Enterprises to Go Global, Pioneering the Blue Ocean of Silver Economy

HONG KONG SAR – Media OutReach Newswire – 27 June 2026 – The “Wealth Management Expo 2026”, powered by Bank of China (Hong Kong) (“BOCHK”) and organised by TVB under the theme of “Empowering Enterprises to Go Global, Pioneering the Blue Ocean of Silver Economy”, was successfully held today. The Expo featured top-tier financial experts and prominent figures for market pulse insights and visionary perspectives on the international landscape, the international use of RMB, enterprises going global, silver economy and wealth management.

The Expo was officiated by Mr. Michael WONG, GBS, JP, Acting Financial Secretary of the HKSAR Government; Mr. Christopher HUI, GBS, JP, Secretary for Financial Services and the Treasury of the HKSAR Government; and Mr. Stephen CHAN, Deputy Chief Executive of BOCHK. Mr. Christopher HUI also shared at the opening forum on how Hong Kong as a global offshore RMB hub supports enterprises in going global. Other attending guests included Dr. KO Wing Man, GBS, JP, Standing Committee of the National Committee of the CPPCC; Mr. SIU Sai Wo, General Manager (Business Operations) of TVB; and representatives from BOCHK.

Mr. Stephen CHAN, Deputy Chief Executive of BOCHK, said in his opening remarks, “This year marks the inaugural year of the nation’s 15th Five-Year Plan, which clearly supports Hong Kong in strengthening its role as an international asset and wealth management centre. Against this backdrop, Hong Kong, as a vital bridge between the Chinese Mainland and the rest of the world, is set to tap into an unprecedented opportunity for growth. Bank of China (Hong Kong) will actively align with national policies and the HKSAR Government’s direction by deepening its regional business development and promoting the international use of RMB, while continuing to fulfil its corporate social responsibilities, contributing to the consolidation of Hong Kong’s position as an international financial centre.”

Opening Forum: Experts Shared Insights on RMB Empowering Enterprises to Go Global

The opening forum of the Expo “New Opportunities in Global Wealth Investment: RMB Empowering Enterprises to Go Global” featured Mr. Christopher HUI, GBS, JP, Secretary for Financial Services and the Treasury, HKSAR Government; Mrs. Pauline NGAN, BBS, JP, Deputy Chairman and Managing Director of Mainland Headwear Holdings Limited, Member of the National Committee of the CPPCC; Mr. Sam YU, Chairman of Hong Kong Investment Funds Association; and Mr. Jack YANG, RMB Business Executive Director of BOCHK. They engaged in an in-depth discussion on the international market trends, enterprises going global and the international use of RMB, elaborating new investment opportunities.

Summit Forum: Decoding Silver Economy Opportunities and Industry Integration

The growing silver-haired population is driving demand across a range of areas, including health, lifestyle and wealth management. Held under the theme “Redefining Value in the Silver Age: Uncovering Blue Ocean Market Opportunities”, the summit forum featured Dr. KO Wing Man, GBS, JP, Standing Committee of the National Committee of the CPPCC; Mr. Angus CHAN, Director of Elderly Care Services of Chinachem Group; Mr. Terry WONG, Chief Executive Officer of Hong Kong Science and Technology Parks Corporation; and Mr. Wilson TANG, Chief Executive of BOC Group Life Assurance Company Limited. Drawing on a macro perspective on industry structure, the speakers analysed the business opportunities within the silver economy and explored how to drive supply chain transformation and integration across traditional industries such as healthcare and insurance, while offering a forward-looking view of the immense potential of this emerging market.

Thematic Workshops and Immersive Digital Experience Zone, Showcasing Comprehensive Wealth Growth Strategies

The Expo also held several thematic workshops, in which experts analysed prevailing topics, including global fund and equity market conditions, retirement wealth planning, and emerging markets, equipping clients with insights into wealth growth strategies. Two fund workshops focused respectively on emerging markets and global income opportunities. The first workshop, “Focusing on Emerging Value in Asia: Embarking on a New Chapter for RMB Assets and China’s Equity and Bond Markets”, examined how the Chinese Mainland’s deepening cooperation with ASEAN, the Global South, and Belt and Road Initiative partner countries is generating new investment opportunities in emerging markets. The workshop also offered an investment outlook of the implications of the National 15th Five-Year Plan and the shifting global landscape for RMB assets and the Chinese Mainland’s equity and bond markets. The second fund workshop, “Harnessing Multi-Asset Strategies to Capture Asia-Pacific Income Opportunities,” explored how investors should diversify asset portfolio amid heightened volatility in global equity and bond markets, while capturing income opportunities from Asia-Pacific and emerging markets.

The retirement planning workshop, “Forward-Looking Wealth Planning: Charting Your Own Path to a Premium Retirement”, addressed the retirement pain points commonly faced by Hong Kong residents, offering financial advice for the silver generation to build a solid safety net for themselves and their families. The equities workshop, “Navigating 2026: Decoding Stock Market Strategies”, dissected global equity market performance and explored how different financial products can be used to balance aggressive and defensive positioning to capture markets with growth potential. The wealth management workshop, “AI-led Future: Blue Ocean Opportunities in Southeast Asia and New Horizons for Enterprises Going Global”, examined the AI investment boom and analysed the unique edge of Hong Kong as a “super value-adder” for enterprises going global.

A 3D immersive digital experience zone highlighted BOCHK’s capabilities across its expansive network reach, anti-fraud education, professional services, digital innovation leadership and award-winning credentials.

BOCHK Private Wealth also officially unveiled its new Wealth+ service proposition at the event, expanding its scope beyond wealth management to encompass multi-dimension of clients’ lives, including lifestyle experiences, family financial planning and holistic well-being, with a commitment to addressing client’s unique and individual needs.

The “Wealth Management Expo 2026” concluded successfully with fruitful outcomes. Through a full day of engaging forums, workshops, digital experience zone and sponsored booths, industry professionals, investors and the public can gain insights into global opportunities, keep abreast of the latest development in the international use of RMB and the strategic advantages of enterprises going global, while capitalising on the diverse opportunities presented by the silver economy, and mastering financial management and wealth growth.

Hashtag: #WealthManagementExpo2026

The issuer is solely responsible for the content of this announcement.