Media OutReach
Siam Premium Outlets Bangkok Marks 5th Anniversary with a Grand Celebration
Highlighting five years of success, the destination continues to elevate its appeal through a comprehensive marketing strategy and the ongoing addition of world-class luxury brands.
BANGKOK, THAILAND – Media OutReach Newswire – 22 August 2025 – Siam Premium Outlets Bangkok, Thailand’s first and only premium outlet destination, proudly marks its 5th anniversary. The milestone highlights the success of its comprehensive business strategy that spans marketing, customer engagement with both Thai and international shoppers, and strengthening international brand recognition through a distinctive and exceptional shopping experience.
Siam Premium Outlets Bangkok is managed by Siam Piwat Simon Co., Ltd., a joint venture between Siam Piwat Group—Thailand’s leading real estate and retail developer—and Simon Property Group from the United States, a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment, and mixed-use destinations. This powerful partnership has enabled Siam Premium Outlets Bangkok to set itself apart and achieve outstanding success within just five years, securing its position as Thailand’s only world-class premium outlet destination.
Michael Tang, Managing Director of Siam Piwat Simon Co., Ltd., stated that over the past five years, the company has been dedicated to developing Siam Premium Outlets Bangkok into a truly world-class shopping destination, with a strong focus on understanding customer behavior and needs. He emphasized that delivering exceptional experiences, combined with value and affordability, lies at the core of retail. Moving forward, the company will continue to evolve its strategies to keep up with the ever-changing world. One key strategy is the continuous expansion of the brand portfolio. Last year, the outlet welcomed renowned names such as Emilio Pucci, Diane von Furstenberg, Hoka, Carnival, Element 72, and Smiley—broadening its mix of luxury, international fashion, and sports brands to cater to the diverse preferences of today’s consumers.
This continued success has driven the addition of several renowned brands this year, bringing Siam Premium Outlets Bangkok to a 99% occupancy rate—effectively full capacity. Many of these new arrivals are global icons and powerful magnets, further enhancing the center’s lifestyle product portfolio. The latest additions include iconic global names such as Givenchy, the French fashion house celebrated for its Parisian elegance, now opening its first and only outlet store in Thailand. Polo Ralph Lauren, the legendary American brand known for its timeless classic style, and TAG Heuer, the Swiss luxury watchmaker noted for its chronograph expertise and powerful sporty designs, have also joined with the debut of Thailand’s first pop-up flagship store.
More exciting brand openings are set for September and October. These include Tory Burch, the American label celebrated for its high-quality, beautiful, and timeless classic designs that inspire women worldwide. In October, PP Space will also debut, bringing together a curated selection of world-class luxury brands to further elevate the shopping experience. A key highlight is Palm Angels, a famous Italian fashion brand admired by fashionistas worldwide for its bold graphic designs—such as the iconic teddy bear—paired with its distinctive gothic logo and monogram motif. The brand brings a unique streetwear aesthetic that balances simplicity with intricate detail, crafted with high-quality materials and precise Italian tailoring. Another standout addition is Crocs, a footwear brand for health-conscious individuals, made from special materials that help reduce impact and are lightweight, making them a perfect choice for those seeking comfortable and supportive footwear.
Popular luxury labels such as Balenciaga, Burberry, Ferragamo, Givenchy, Montblanc, and Versace continue to hold a strong position among discerning shoppers, consistently showcasing their best-selling collections. International fashion brands, including Polo Ralph Lauren, Longchamp, Coach, Kate Spade, Michael Kors, Karl Lagerfeld, and Lacoste, also draw significant attention. In the sportswear category, Siam Premium Outlets Bangkok features Thailand’s largest mono-brand outlets, hosting top brands like Nike, Adidas, Asics, New Balance, Hoka, Puma, Skechers, Under Armour, Anta, and Warrix.
The strong presence of leading brands at Siam Premium Outlets Bangkok has driven a 15% increase in customer spending and service usage during the first seven months of 2025 (January–July) compared to the same period last year. Michael Tang noted that despite global and domestic economic challenges, which have led to a decline in certain tourist segments, the company has sustained continuous growth through a comprehensive marketing strategy. By offering renowned brands that meet the expectations of its target customers, Siam Premium Outlets Bangkok continues to focus on quality markets. Thai shoppers, who account for 80% of its core customer base, remain strong spenders, particularly during festivals and long holidays, while international visitors—primarily from India, ASEAN countries, and the Middle East—represent 20% of customers and demonstrate significant purchasing power with a keen interest in world-class brands.
To show appreciation for its valued shoppers, Siam Premium Outlets Bangkok has launched a special campaign to celebrate its 5th anniversary. The “Always Worth the Trip” campaign is offering shoppers an exceptional experience with discounts of up to 80% and a range of exclusive privileges from September 1 to October 31, 2025. Highlights include a complimentary Siam Premium Outlets Bangkok umbrella, valued at 790 baht, for customers who spend 20,000 baht or more on weekends, along with special promotions available every weekend throughout September and October.
Exclusive privileges for ONESIAM members include a Starbucks E-Coupon worth 100 baht for spending 3,000 baht, 100 ONESIAM Coins for spending 5,000 baht per receipt (for members who have not previously accumulated points at Siam Premium Outlets Bangkok), and a SENKA Perfect Whip Amino Charge facial foam valued at 369 baht for purchases of 1,500 baht or more. *Limited quantities available. Additionally, unique privileges for credit card holders include up to 30% cashback from participating cards, including OneSiam KBank, KBank Visa, American Express (Amex), Bangkok Bank, CardX, SCB, GSB, Krungsri, KTC, ttb, and UOB. *Terms and conditions apply as determined by the respective banks and Siam Premium Outlets Bangkok. Customers are advised to use responsibly and settle balances in full by the due date to avoid 16% interest.
Tourists who register for the ONESIAM GLOBAL VISITOR CARD can enjoy a complimentary shuttle bus service from Siam Paragon to Siam Premium Outlets Bangkok for added convenience. Additional privileges for tourists using Visa credit cards include a 200-baht Siam Gift Card for spending 4,000 baht (January 1–December 31, 2025), a 500-baht Siam Gift Card or food & beverage coupon for spending 7,000 baht (June 15–August 31, 2025), and daily VIP Lounge access for spending 20,000 baht (January 1–December 31, 2025). Mastercard holders can enjoy exclusive perks, including a complimentary passport holder valued at 590 baht with a 10,000-baht spend, and daily VIP Lounge access for purchases of 20,000 baht (January 1–December 31, 2025).
Celebrate the 5th anniversary and enjoy a world-class shopping experience at Siam Premium Outlets Bangkok. For more details, visit www.siampremiumoutlets.com
Hashtag: #5YearsOfSiamPremiumOutletsBangkok #SiamPremiumOutletsBangkok #PremiumOutletDestination #ช้อปทุกวันลดทุกวัน
The issuer is solely responsible for the content of this announcement.
Media OutReach
Etiqa’s Project Firefly Reinforces Mangrove Ecosystem in Sungai Panjang in Collaboration with Malaysian Nature Society
Through Etiqa’s Project Firefly, Etiqa is taking proactive steps to preserve and sustain the ecosystem by planting 130 Sonneratia Caseolaris or locally known as Berembang saplings and 200 Sonneratia Caseolaris seeds, undertaking habitat restoration works, and mobilising 50 Etiqa volunteers for a community-driven initiative along Sungai Panjang, covering a total stretch of 10 kilometres. In addition, an awareness session was conducted by Universiti Kebangsaan Malaysia’s Faculty of Science which aimed to educate participants on the ecological importance of fireflies and the need for long-term conservation.
Fireflies play an important role as indicators of mangrove ecosystem health, which in turn supports environmental balance and benefits surrounding communities. However, across Malaysia, firefly populations are declining due to rapid habitat loss caused by river pollution, deforestation, and increasing light pollution along mangrove-lined rivers. These threats not only endanger native species but also affect the livelihoods of local fishermen and villagers who rely on healthy river ecosystems and firefly-based eco-tourism. Protecting congregating firefly zones through the preservation of adequate vegetation buffers along riverbanks is therefore critical to ensuring the long-term survival of these species and the sustainability of local livelihoods.
Fukhairudin Mohd Yusof, CEO of Etiqa General Insurance Berhad (EGIB) said, “We initiated Etiqa’s Project Firefly as conserving native firefly species is deeply connected to the well-being of the communities that co-exist around them. By conserving firefly habitats, we are not only protecting an irreplaceable part of Malaysia’s biodiversity but also helping sustain the eco-tourism and river-based livelihoods of Sungai Panjang residents. This reflects Etiqa’s purpose in Making the World a Better Place that includes meaningful environmental action which strengthens both nature and society, creating long-term value for future generations.”
Mr. I.S Shanmugaraj, Executive Director of Malaysia Nature Society says, “Fireflies are natural indicators of a healthy mangrove ecosystem, and their presence reflects the overall condition of our rivers and surrounding environments. We commend Etiqa for taking proactive steps through Etiqa’s Project Firefly to address the growing threats of habitat degradation along fireflies corridor. Meaningful conservation requires collective action, and we hope this initiative will inspire more companies to collaborate with environmental organisations and local communities to protect biodiversity while supporting sustainable livelihoods for the long term.”Hashtag: #Etiqamy
The issuer is solely responsible for the content of this announcement.
About Etiqa
Etiqa is a multi-channel distributor of Insurance and Takaful products via its 10,000 agency force, 44 branches and 17 offices, over 490 bancassurance network (via Maybank branches, third-party banks, as well as co-operatives and brokers) through its presence in Malaysia, Singapore, the Philippines, Indonesia and Cambodia.
In striving to make the world a better place, Etiqa’s Sustainability journey focuses on internal initiatives that reduces its carbon footprint and increases its social impact, as well as external solutions that allow its clients to do the same.
Media OutReach
PolyU research teams and startups shine at CES 2026, winning three prestigious innovation awards
Prof. Christopher CHAO, PolyU Senior Vice President (Research and Innovation), remarked, “PolyU is committed to nurturing innovative research talent with both national and international outlooks. We empower our teams by leading them to major international innovation events and fostering close collaboration among industry, academia, research and investment sectors on a global level, creating opportunities for the overseas expansion of PolyU startups. PolyU was the sole university from Hong Kong to exhibit at the event, with its participating teams making up 30% of the Hong Kong delegation, contributing to Hong Kong’s advancement into an international innovation and technology hub. Our record-breaking performance at this year’s CES affirms international recognition of PolyU research and innovation, propelling our teams to continue striving along the path of innovation and technology to create even more profound social impact.”
Leveraging its robust research strengths and its unique startup ecosystem, PolyVentures, the University actively supports its research teams and startups in developing innovative technologies, bringing Hong Kong research achievements to the global stage. The Smart Firefighting Robot, developed by Mr WANG Meng, a PhD candidate of the Department of Building Environment and Energy Engineering as well as Founder of PolyU startup Widemount Dynamics Tech Limited, along with his team, achieved the highest score in the “Products in Support of Human Security for All” category and earned the prestigious “Best of Innovation Award”. The Powered Rehab Skateboard, developed by Prof. Kenneth FONG, Associate Dean of the Graduate School and Associate Head of the Department of Rehabilitation Sciences, received an “Innovation Award” in the “Accessibility and Longevity” category. The FattaLab® Fatty Liver Diagnostic Device, developed by a team spearheaded by Prof. ZHENG Yongping, Henry G. Leong Professor in Biomedical Engineering, Chair Professor of Biomedical Engineering, and Founder and Chief Scientist of PolyU startup Eieling Technology Limited, also won an “Innovation Award” in the “Digital Health” category.
The three award-winning innovations aim to enhance human security or health through cutting-edge technologies. The AI-driven Smart Firefighting Robot features autonomous patrol, burning materials classification, fire extinguishing and real-time data sharing functions in smoke-filled environments, protecting firefighters and the public simultaneously. The Powered Rehab Skateboard is a portable and cost-effective robotic system that supports home-based and community rehabilitation for stroke patients. The skateboard facilitates motor recovery in hemiparetic upper limbs and allows users to engage in effective therapy. The FattaLab® Fatty Liver Diagnostic Device is the world’s first lightweight intelligent assessment system for fatty liver detection. Weighs only 120 grams, the device can complete fatty liver assessment within 30 seconds, achieving detection accuracy at medical-grade standards.
Organised by the Consumer Technology Association, CES is one of the world’s largest and most influential consumer electronics exhibitions, spotlighting cutting-edge technologies for modern living. This year, CES attracted over 4,500 exhibitors from around the globe. The PolyU startups participating in the exhibition were as follows:
| PolyU Startups | Featured Innovations | Company Representatives |
| AniMed Technology Limited | Contactless real-time AI-driven health monitoring | Dr LYU Weimin Co-founder and CEO, AniMed Technology Limited |
| CyanSE Smart Energy Tech Limited | AI-powered energy optimisation platforms for smart buildings | Ms Amber ZHANG Co-founder, CyanSE Smart Energy Tech Limited |
| DRESIO Limited | AI-powered physiotherapy assessments software solution | Mr Alexander YING CEO, DRESIO Limited |
| Eieling Technology Limited | FattaLab® Fatty Liver Diagnostic Device (CES 2026 Innovation Award) |
Prof. ZHENG Yongping Henry G. Leong Professor in Biomedical Engineering, Chair Professor of Biomedical Engineering, PolyU; Founder and Chief Scientist, Eieling Technology Limited |
| Entoptica Limited | Cutting-edge ophthalmic diagnostic technologies | Dr Mukhit KULMAGANBETOV Senior Research Fellow, InnoHK Centre for Eye and Vision Research; CEO, Entoptica Limited |
| Feelings Group Limited | AI-powered computer vision solution | Dr WONG Wing-sze Research Assistant Professor, Department of Language Science and Technology, PolyU; Clinical Consultant and Co-inventor, Feelings Group Limited Ms YIP Chi-hay |
| Gembody Limited | Next-generation portable AI ultrasound system | Ms MAO Qian CEO, Gembody Limited Dr YANG Fan CTO, Gembody Limited |
| ImageVector MedTech Limited | AI-Vision for Joint Degeneration
|
Dr JIANG Tianshu
Executive Director, ImageVector MedTech Limited |
| Immune Materials Limited | Innovative long-lasting antimicrobial self-disinfection materials | Prof. Chris LO Kwan-yu Professor, Department of Logistics and Maritime Studies, PolyU; Co-founder, Immune Materials Limited Prof. KAN Chi-wai |
| Innobound Limited | Portable smart terminal for emotional interaction, health monitoring and daily living assistance | Ms GAO Lan CEO and Founder, Innobound Limited |
| MedVision Limited | AI-powered medical imaging solution | Prof. CAI Jing Head and Professor, Department of Health Technology and Informatics, PolyU; Consultant, MedVision Limited Dr MA Zongrui |
| Mirror Caring Limited | Knee health management solution | Prof. Stephen WANG Jia Professor, School of Design, PolyU; Founder, Mirror Caring Limited |
| Nuvatech Limited | Next-Gen Fashion OS powered by Multi-modal AI | Mr DENG Yanheng Founder, Nuvatech Limited |
| On-Skin Wearable Technology Limited | Wearable Biomedical Electronic Device | Dr Rayman GONG Founder and CEO, On-Skin Wearable Technology Limited |
| ReSaTech Limited | AI solutions for product reliability | Mr Ricky LAW CEO, ReSaTech Limited |
| UbiquiTech Innovations Limited | Edge-AI robot for autonomous inspection and cleaning in confined spaces | Prof. CAO Jiannong Vice President (Education), Otto Poon Charitable Foundation Professor in Data Science, Chair Professor of Distributed and Mobile Computing, PolyU; Founder and Chief Scientist, UbiquiTech Innovations Limited Dr LIANG Zhixuan |
| Vcare Vision Technology Limited | Non-invasive myopia prevention solution | Dr TANG Yuk-ming Senior Lecturer, Department of Industrial and Systems Engineering, PolyU; Co-founder, Vcare Vision Technology Limited |
| Widemount Dynamics Tech Limited | Smart Firefighting Robot
(CES 2026 Best of Innovation Award) |
Mr WANG Meng PhD candidate, Building Environment and Energy Engineering, PolyU; Founder, Widemount Dynamics Tech Limited |
| XOXO Beverages Limited | Automated Cocktail Machine for improvements event and hospitality efficiency | Mr Nicholas YU Wo-ping Founder, XOXO Beverages Limited |
Hashtag: #PolyU
The issuer is solely responsible for the content of this announcement.
Media OutReach
Starlight Centre Launches New Program For Students with Autism Entering Mainstream Primary Schools.
Peer Modeling
Starlight Centre has provided specialised care services for children with high-functioning autism from primary 1 to 6 and have supported many students who are now ready to demonstrate positive behaviours from the programmes. Through peer modelling, younger students can observe and learn from their more experienced peers, helping them understand the acceptable boundaries of good behaviour.
RISE™
The Starlight RISE™ Primary School Readiness Program effectively prepares young children for formal education by developing their physical, social, emotional, and cognitive skills through engaging, play-based activities.
By actively involving parents in the process through comprehensive evaluations and strong partnerships, Starlight Centre aims to make parents feel valued and confident that their child’s development is being supported holistically, beyond just basic skills.
Hashtag: #AutismEducation #SpecialNeedsEducation #EarlyChildhoodEducation #ParentingSupport #StarlightCentre
The issuer is solely responsible for the content of this announcement.
About Starlight Centre
Starlight was founded by a group of parents and seasoned autism professionals who have experienced first-hand the challenges of finding the most effective therapy programs, preschools, and after-school care services. We understand what you’re going through and are here to help. No matter your child’s needs, come to us, and we will connect you with the right resources.
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