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Siam Premium Outlets Bangkok Marks 5th Anniversary with a Grand Celebration

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Highlighting five years of success, the destination continues to elevate its appeal through a comprehensive marketing strategy and the ongoing addition of world-class luxury brands.

BANGKOK, THAILAND – Media OutReach Newswire – 22 August 2025 – Siam Premium Outlets Bangkok, Thailand’s first and only premium outlet destination, proudly marks its 5th anniversary. The milestone highlights the success of its comprehensive business strategy that spans marketing, customer engagement with both Thai and international shoppers, and strengthening international brand recognition through a distinctive and exceptional shopping experience.

Siam Premium Outlets Bangkok is managed by Siam Piwat Simon Co., Ltd., a joint venture between Siam Piwat Group—Thailand’s leading real estate and retail developer—and Simon Property Group from the United States, a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment, and mixed-use destinations. This powerful partnership has enabled Siam Premium Outlets Bangkok to set itself apart and achieve outstanding success within just five years, securing its position as Thailand’s only world-class premium outlet destination.

Michael Tang, Managing Director of Siam Piwat Simon Co., Ltd., stated that over the past five years, the company has been dedicated to developing Siam Premium Outlets Bangkok into a truly world-class shopping destination, with a strong focus on understanding customer behavior and needs. He emphasized that delivering exceptional experiences, combined with value and affordability, lies at the core of retail. Moving forward, the company will continue to evolve its strategies to keep up with the ever-changing world. One key strategy is the continuous expansion of the brand portfolio. Last year, the outlet welcomed renowned names such as Emilio Pucci, Diane von Furstenberg, Hoka, Carnival, Element 72, and Smiley—broadening its mix of luxury, international fashion, and sports brands to cater to the diverse preferences of today’s consumers.

This continued success has driven the addition of several renowned brands this year, bringing Siam Premium Outlets Bangkok to a 99% occupancy rate—effectively full capacity. Many of these new arrivals are global icons and powerful magnets, further enhancing the center’s lifestyle product portfolio. The latest additions include iconic global names such as Givenchy, the French fashion house celebrated for its Parisian elegance, now opening its first and only outlet store in Thailand. Polo Ralph Lauren, the legendary American brand known for its timeless classic style, and TAG Heuer, the Swiss luxury watchmaker noted for its chronograph expertise and powerful sporty designs, have also joined with the debut of Thailand’s first pop-up flagship store.

More exciting brand openings are set for September and October. These include Tory Burch, the American label celebrated for its high-quality, beautiful, and timeless classic designs that inspire women worldwide. In October, PP Space will also debut, bringing together a curated selection of world-class luxury brands to further elevate the shopping experience. A key highlight is Palm Angels, a famous Italian fashion brand admired by fashionistas worldwide for its bold graphic designs—such as the iconic teddy bear—paired with its distinctive gothic logo and monogram motif. The brand brings a unique streetwear aesthetic that balances simplicity with intricate detail, crafted with high-quality materials and precise Italian tailoring. Another standout addition is Crocs, a footwear brand for health-conscious individuals, made from special materials that help reduce impact and are lightweight, making them a perfect choice for those seeking comfortable and supportive footwear.

Popular luxury labels such as Balenciaga, Burberry, Ferragamo, Givenchy, Montblanc, and Versace continue to hold a strong position among discerning shoppers, consistently showcasing their best-selling collections. International fashion brands, including Polo Ralph Lauren, Longchamp, Coach, Kate Spade, Michael Kors, Karl Lagerfeld, and Lacoste, also draw significant attention. In the sportswear category, Siam Premium Outlets Bangkok features Thailand’s largest mono-brand outlets, hosting top brands like Nike, Adidas, Asics, New Balance, Hoka, Puma, Skechers, Under Armour, Anta, and Warrix.

The strong presence of leading brands at Siam Premium Outlets Bangkok has driven a 15% increase in customer spending and service usage during the first seven months of 2025 (January–July) compared to the same period last year. Michael Tang noted that despite global and domestic economic challenges, which have led to a decline in certain tourist segments, the company has sustained continuous growth through a comprehensive marketing strategy. By offering renowned brands that meet the expectations of its target customers, Siam Premium Outlets Bangkok continues to focus on quality markets. Thai shoppers, who account for 80% of its core customer base, remain strong spenders, particularly during festivals and long holidays, while international visitors—primarily from India, ASEAN countries, and the Middle East—represent 20% of customers and demonstrate significant purchasing power with a keen interest in world-class brands.

To show appreciation for its valued shoppers, Siam Premium Outlets Bangkok has launched a special campaign to celebrate its 5th anniversary. The “Always Worth the Trip” campaign is offering shoppers an exceptional experience with discounts of up to 80% and a range of exclusive privileges from September 1 to October 31, 2025. Highlights include a complimentary Siam Premium Outlets Bangkok umbrella, valued at 790 baht, for customers who spend 20,000 baht or more on weekends, along with special promotions available every weekend throughout September and October.

Exclusive privileges for ONESIAM members include a Starbucks E-Coupon worth 100 baht for spending 3,000 baht, 100 ONESIAM Coins for spending 5,000 baht per receipt (for members who have not previously accumulated points at Siam Premium Outlets Bangkok), and a SENKA Perfect Whip Amino Charge facial foam valued at 369 baht for purchases of 1,500 baht or more. *Limited quantities available. Additionally, unique privileges for credit card holders include up to 30% cashback from participating cards, including OneSiam KBank, KBank Visa, American Express (Amex), Bangkok Bank, CardX, SCB, GSB, Krungsri, KTC, ttb, and UOB. *Terms and conditions apply as determined by the respective banks and Siam Premium Outlets Bangkok. Customers are advised to use responsibly and settle balances in full by the due date to avoid 16% interest.

Tourists who register for the ONESIAM GLOBAL VISITOR CARD can enjoy a complimentary shuttle bus service from Siam Paragon to Siam Premium Outlets Bangkok for added convenience. Additional privileges for tourists using Visa credit cards include a 200-baht Siam Gift Card for spending 4,000 baht (January 1–December 31, 2025), a 500-baht Siam Gift Card or food & beverage coupon for spending 7,000 baht (June 15–August 31, 2025), and daily VIP Lounge access for spending 20,000 baht (January 1–December 31, 2025). Mastercard holders can enjoy exclusive perks, including a complimentary passport holder valued at 590 baht with a 10,000-baht spend, and daily VIP Lounge access for purchases of 20,000 baht (January 1–December 31, 2025).

Celebrate the 5th anniversary and enjoy a world-class shopping experience at Siam Premium Outlets Bangkok. For more details, visit www.siampremiumoutlets.com

Hashtag: #5YearsOfSiamPremiumOutletsBangkok #SiamPremiumOutletsBangkok #PremiumOutletDestination #ช้อปทุกวันลดทุกวัน

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FikaGO Debuts in SoHo, Blending Pet Stroller with Modern Lifestyle Design

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The Taiwan-born pet mobility brand opens its first SoHo pop-up inside Flying Solo, bringing its Nordic-designed pet stroller collection to the heart of New York City.

NEW YORK, USA – Media OutReach Newswire – 02 April 2026 – FikaGO, the design-led pet mobility brand recognized across Asia and Europe, has opened its first New York City pop-up store inside Flying Solo in SoHo. The opening marks a deliberate move for a pet brand into one of the world’s most competitive retail districts.

FikaGO Blending Pet Stroller with Modern Lifestyle Design

Since entering the online American market in 2025, FikaGO has built a growing community of pet parents who see their animals as a central part of everyday life. Positioned as lifestyle essentials rather than conventional pet gear, FikaGO’s range of products is designed for people who want the best for their fur babies.

“We’ve always believed that pet products should not only be functional, but also beautifully integrated into everyday life.” — Eric Guu, Co-founder, FikaGO

SoHo was a considered choice: Flying Solo, with locations in New York and Paris, is known for championing independent design with a distinctly global sensibility.

The pop-up showcases FikaGO’s auto-folding Free To Go 2 in Sandy Beige, the brand’s bestselling product. All FikaGO’s products are manufactured using eco-friendly fabrics made from recycled materials, reflecting a commitment to sustainability. This includes their large-capacity Agile 2 pet strollers to their airline-approved Truffle carriers and the heavy-duty Kross pet wagon.

“Launching in SoHo is a meaningful milestone for us; it allows customers to truly experience the quality, design, and intention behind every FikaGO product.” — Eric Guu, Co-founder, FikaGO

As pet ownership rises globally, particularly among urban millennials and Gen Zs, demand for products that combine functionality, design, and lifestyle integration continues to grow. FikaGO was built for precisely this moment, and SoHo is precisely where that moment lives.

Visit the FikaGO pop-up at Flying Solo, 419 Broome Street, New York, or explore the full collection at https://us.fikago.com/.
Hashtag: #FikaGO #petmobilitybrand #petstroller #petcarrier #petwagon #petkennel #petbiketrailer




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About FikaGO

FikaGO is a pet mobility brand founded in Taiwan, dedicated to crafting products that blend functionality, comfort, and modern aesthetics. With a presence across Asia and growing reach in Europe and the U.S, FikaGO is redefining everyday experiences between pets and their humans.

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Lee Kum Kee Celebrates Culinary Excellence at the Historic Hong Kong Debut of Asia’s 50 Best Restaurants 2026

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HONG KONG, CHINA – Media OutReach Newswire – 2 April 2026 – Lee Kum Kee Sauce (“Lee Kum Kee”), a global leader in sauces and condiments, proudly served as the Official Sauce and Condiment Partner for the prestigious Asia’s 50 Best Restaurants 2026 awards ceremony in Hong Kong, China. The event marked the first time the celebrated culinary award had taken place in Hong Kong, making the occasion especially significant for the city and the wider Asian dining community.

Asia’s 50 Best Restaurants Awards Ceremony 2026. Photo credit: Asia’s 50 Best Restaurant

From 23-25 March, Lee Kum Kee brought together top chefs, diverse cultures and industry communities through a range of thoughtfully curated experiences, bringing authentic Asian flavours to the global stage. As well as reaffirming the brand’s Asian roots and international perspective, its involvement reflected an enduring commitment to preserving culinary heritage and driving gastronomic innovation.

Asian Flavour Duet: A Culinary Journey Through Heritage and Innovation

Helping to build momentums for this year’s awards, Lee Kum Kee collaborated with Vicky Cheng, the acclaimed Executive Chef and owner of WING, to co-create the “Asian Flavour Duet”, a Hong Kong-style late-night supper party on 24 March. Hosted at two Hong Kong culinary landmarks, the experience unfolded in two chapters – “Paying Tribute to Heritage” and “Innovative Fusion” – and invited guests to explore the limitless possibilities of Asian flavour.

The evening began at the century-old Lin Heung Lau teahouse, a space filled with nostalgia and memories for generations of Hong Kongers. Chef Vicky reinterpreted classic Hong Kong late-night dishes using signature Lee Kum Kee sauces, while guests were immersed in the warmth of the historic venue.

(Left) Chef Vicky presents classic Hong Kong late-night dishes at Lin Heung Lau; (Right) Guests enjoying the nostalgic flavours.
(Left) Chef Vicky presents classic Hong Kong late-night dishes at Lin Heung Lau; (Right) Guests enjoying the nostalgic flavours.


The celebration then moved to Medora, Chef Vicky’s Western dining space, where an “Innovative Fusion” was revealed. He showcased his modern culinary philosophy by incorporating Lee Kum Kee sauces with contemporary techniques to create bold, unexpected dishes. Guests also enjoyed specially crafted cocktails infused with Lee Kum Kee sauces, alongside a delightful yet refined sauce-inspired gelato, demonstrating a harmonious interweaving of savoury, umami, sweetness and spice.

The multisensory journey seamlessly blended tradition with innovation, exploring the future of cuisine while highlighting Lee Kum Kee’s role as a global gateway to Asian culinary culture.

At the event, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee, commented, “Tonight, we are honoured to celebrate Hong Kong’s late‑night food culture with Chef Vicky and the global culinary community. From the legacy of Lin Heung Lau to the forward‑looking spirit of Medora, we are proud to be part of the creative journey and help showcase the depth of Asian flavours on the world stage.”

Celebrating a Gastronomic Brilliance with the Highest Climber Award Sponsored by Lee Kum Kee

During the awards ceremony on 25 March, Lee Kum Kee’s booth showcased a range of the brand’s acclaimed classic sauces and innovative products. Guests sampled specially crafted bites featuring Lee Kum Kee sauces, engaging directly with the flavours and techniques that have made the brand a trusted partner in both home and professional kitchens worldwide.

Guests taste creative canapes: beef cheek guabao and shrimp dumpling with egg white; and exchange culinary insights at the Lee Kum Kee booth.
Guests taste creative canapes: beef cheek guabao and shrimp dumpling with egg white; and exchange culinary insights at the Lee Kum Kee booth.


As part of the evening’s celebration of the region’s most exceptional culinary talents, the Highest Climber Award sponsored by Lee Kum Kee was presented to Lamdre in Beijing by Chef Park from Atomix (No.1 in North America’s 50 Best Restaurants 2025). Lambre was applauded for its pioneering plant-based dining space that promotes healthy, sustainable living while honouring Chinese biodiversity in its menus.

Lamdre claims the Highest Climber Award sponsored by Lee Kum Kee. Photo credit: Asia’s 50 Best Restaurants
Lamdre claims the Highest Climber Award sponsored by Lee Kum Kee. Photo credit: Asia’s 50 Best Restaurants


In addition, WING, led by Chef Vicky, achieved an impressive second place in 2026 Asia’s 50 Best Restaurants list. The restaurant had also previously ranked No. 11 on The World’s 50 Best Restaurants list in 2025, underscoring its continued international acclaim.

Building the Future Together: Deepening Global Partnerships

With the success of this prestigious awards ceremony in Hong Kong, China, Lee Kum Kee looks forward to deepening its collaboration with leading talents in the global culinary community. By continuing to champion Asian flavours and foster meaningful dialogue and exchange, the brand will continue to bring the spirit of Asian cuisine to kitchens and dining tables around the world.
Hashtag: #LeeKumKee #LKK

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About Lee Kum Kee

Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.

About Asia’s 50 Best Restaurants

Launched in 2013, Asia’s 50 Best Restaurants aims to showcase the outstanding achievements and diverse culinary landscape of the region. The list is determined by the Asia’s 50 Best Restaurants Academy, a panel of over 350 culinary experts from across Asia who vote independently based on their specialised knowledge of the local dining scene. The Asia’s 50 Best Restaurants series includes the awards ceremony and list announcement, creating a premier networking platform for restaurateurs, media, seasoned travelers and culinary connoisseurs to celebrate the exceptional service, passion and talent in the dining industry.

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DHL Express appoints new commercial lead for Asia Pacific

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  • Herbert Vongpusanachai takes on the role of Senior Vice President for Commercial for the region, effective April 1, 2026

SINGAPORE – Media OutReach Newswire – 2 April 2026 – DHL Express, the world’s leading international express service provider, has appointed Herbert Vongpusanachai as Senior Vice President, Commercial for Asia Pacific, effective April 1, 2026. Herbert, who currently serves as Managing Director for DHL Express Thailand & Indochina, will be based in Singapore for his new role.

Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express

Herbert brings more than two decades of leadership experience within DHL Express, having successfully helmed multiple key markets across the region. He first joined the company in 2003 as Managing Director for Thailand & Indochina, later taking on leadership of Singapore in 2008, followed by Hong Kong & Macau in 2016. Since returning to lead Thailand & Indochina in 2020, he has driven sustained year‑on‑year profitable growth, transforming the cluster into one of the region’s key engines of expansion.

“Herbert has an exceptional track record of delivering strong business results while nurturing highly engaged teams across diverse markets. His deep understanding of our customers, collaborative leadership style, and ability to unearth opportunities in complex environments make him the ideal leader to drive our commercial agenda for Asia Pacific. I am confident that under his guidance, we will continue to accelerate sustainable growth across the region,” said Ken Lee, CEO for Asia Pacific, DHL Express.

In his new regional role, Herbert will shape and accelerate the commercial strategy for DHL Express across Asia Pacific by working with other functions to assess new sectors, routes and trade lanes with high potential for growth. He will focus on deepening customer engagement and supporting their expansion, while driving sustainable volume growth and advancing the adoption of new technologies to enhance commercial execution across markets. With his extensive country expertise and people‑first leadership style, Herbert is well‑positioned to support both regional and country teams in raising commercial performance to new levels.

“Asia Pacific remains an important anchor in global trade as seen in the latest DHL Global Connectedness Report, and this indicates the unwavering role of logistics to facilitate the flow of goods. With the newly introduced Heavyweight Express solution, which enables customers to ship heavyweight shipments with speed, certainty and reliability, I look forward to working alongside our talented teams to contribute to shaping the next chapter of DHL Express’s commercial success,” said Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express.

The latest DHL Global Connectedness Report shows that the region remains a major anchor of global commerce, with multiple economies rising in global connectedness rankings and Southeast Asia firmly establishing itself as a fast‑growing trade corridor. This also mirrors one of DHL Group’s strategies to better support 20 markets globally to accelerate growth; eight of them rest in Asia Pacific – underscoring the region’s critical role in DHL’s global network. As trade flows diversify and intra‑Asia integration deepens, this leadership appointment further strengthens DHL Express’s position in Asia Pacific.
Hashtag: #DHL


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DHL – The logistics company for the world

DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 389,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.

DHL is part of DHL Group. The Group generated revenues of approximately 82.9 billion euros in 2025. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.

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