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Siam Premium Outlets Bangkok Marks 5th Anniversary with a Grand Celebration
Highlighting five years of success, the destination continues to elevate its appeal through a comprehensive marketing strategy and the ongoing addition of world-class luxury brands.
BANGKOK, THAILAND – Media OutReach Newswire – 22 August 2025 – Siam Premium Outlets Bangkok, Thailand’s first and only premium outlet destination, proudly marks its 5th anniversary. The milestone highlights the success of its comprehensive business strategy that spans marketing, customer engagement with both Thai and international shoppers, and strengthening international brand recognition through a distinctive and exceptional shopping experience.
Siam Premium Outlets Bangkok is managed by Siam Piwat Simon Co., Ltd., a joint venture between Siam Piwat Group—Thailand’s leading real estate and retail developer—and Simon Property Group from the United States, a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment, and mixed-use destinations. This powerful partnership has enabled Siam Premium Outlets Bangkok to set itself apart and achieve outstanding success within just five years, securing its position as Thailand’s only world-class premium outlet destination.
Michael Tang, Managing Director of Siam Piwat Simon Co., Ltd., stated that over the past five years, the company has been dedicated to developing Siam Premium Outlets Bangkok into a truly world-class shopping destination, with a strong focus on understanding customer behavior and needs. He emphasized that delivering exceptional experiences, combined with value and affordability, lies at the core of retail. Moving forward, the company will continue to evolve its strategies to keep up with the ever-changing world. One key strategy is the continuous expansion of the brand portfolio. Last year, the outlet welcomed renowned names such as Emilio Pucci, Diane von Furstenberg, Hoka, Carnival, Element 72, and Smiley—broadening its mix of luxury, international fashion, and sports brands to cater to the diverse preferences of today’s consumers.
This continued success has driven the addition of several renowned brands this year, bringing Siam Premium Outlets Bangkok to a 99% occupancy rate—effectively full capacity. Many of these new arrivals are global icons and powerful magnets, further enhancing the center’s lifestyle product portfolio. The latest additions include iconic global names such as Givenchy, the French fashion house celebrated for its Parisian elegance, now opening its first and only outlet store in Thailand. Polo Ralph Lauren, the legendary American brand known for its timeless classic style, and TAG Heuer, the Swiss luxury watchmaker noted for its chronograph expertise and powerful sporty designs, have also joined with the debut of Thailand’s first pop-up flagship store.
More exciting brand openings are set for September and October. These include Tory Burch, the American label celebrated for its high-quality, beautiful, and timeless classic designs that inspire women worldwide. In October, PP Space will also debut, bringing together a curated selection of world-class luxury brands to further elevate the shopping experience. A key highlight is Palm Angels, a famous Italian fashion brand admired by fashionistas worldwide for its bold graphic designs—such as the iconic teddy bear—paired with its distinctive gothic logo and monogram motif. The brand brings a unique streetwear aesthetic that balances simplicity with intricate detail, crafted with high-quality materials and precise Italian tailoring. Another standout addition is Crocs, a footwear brand for health-conscious individuals, made from special materials that help reduce impact and are lightweight, making them a perfect choice for those seeking comfortable and supportive footwear.
Popular luxury labels such as Balenciaga, Burberry, Ferragamo, Givenchy, Montblanc, and Versace continue to hold a strong position among discerning shoppers, consistently showcasing their best-selling collections. International fashion brands, including Polo Ralph Lauren, Longchamp, Coach, Kate Spade, Michael Kors, Karl Lagerfeld, and Lacoste, also draw significant attention. In the sportswear category, Siam Premium Outlets Bangkok features Thailand’s largest mono-brand outlets, hosting top brands like Nike, Adidas, Asics, New Balance, Hoka, Puma, Skechers, Under Armour, Anta, and Warrix.
The strong presence of leading brands at Siam Premium Outlets Bangkok has driven a 15% increase in customer spending and service usage during the first seven months of 2025 (January–July) compared to the same period last year. Michael Tang noted that despite global and domestic economic challenges, which have led to a decline in certain tourist segments, the company has sustained continuous growth through a comprehensive marketing strategy. By offering renowned brands that meet the expectations of its target customers, Siam Premium Outlets Bangkok continues to focus on quality markets. Thai shoppers, who account for 80% of its core customer base, remain strong spenders, particularly during festivals and long holidays, while international visitors—primarily from India, ASEAN countries, and the Middle East—represent 20% of customers and demonstrate significant purchasing power with a keen interest in world-class brands.
To show appreciation for its valued shoppers, Siam Premium Outlets Bangkok has launched a special campaign to celebrate its 5th anniversary. The “Always Worth the Trip” campaign is offering shoppers an exceptional experience with discounts of up to 80% and a range of exclusive privileges from September 1 to October 31, 2025. Highlights include a complimentary Siam Premium Outlets Bangkok umbrella, valued at 790 baht, for customers who spend 20,000 baht or more on weekends, along with special promotions available every weekend throughout September and October.
Exclusive privileges for ONESIAM members include a Starbucks E-Coupon worth 100 baht for spending 3,000 baht, 100 ONESIAM Coins for spending 5,000 baht per receipt (for members who have not previously accumulated points at Siam Premium Outlets Bangkok), and a SENKA Perfect Whip Amino Charge facial foam valued at 369 baht for purchases of 1,500 baht or more. *Limited quantities available. Additionally, unique privileges for credit card holders include up to 30% cashback from participating cards, including OneSiam KBank, KBank Visa, American Express (Amex), Bangkok Bank, CardX, SCB, GSB, Krungsri, KTC, ttb, and UOB. *Terms and conditions apply as determined by the respective banks and Siam Premium Outlets Bangkok. Customers are advised to use responsibly and settle balances in full by the due date to avoid 16% interest.
Tourists who register for the ONESIAM GLOBAL VISITOR CARD can enjoy a complimentary shuttle bus service from Siam Paragon to Siam Premium Outlets Bangkok for added convenience. Additional privileges for tourists using Visa credit cards include a 200-baht Siam Gift Card for spending 4,000 baht (January 1–December 31, 2025), a 500-baht Siam Gift Card or food & beverage coupon for spending 7,000 baht (June 15–August 31, 2025), and daily VIP Lounge access for spending 20,000 baht (January 1–December 31, 2025). Mastercard holders can enjoy exclusive perks, including a complimentary passport holder valued at 590 baht with a 10,000-baht spend, and daily VIP Lounge access for purchases of 20,000 baht (January 1–December 31, 2025).
Celebrate the 5th anniversary and enjoy a world-class shopping experience at Siam Premium Outlets Bangkok. For more details, visit www.siampremiumoutlets.com
Hashtag: #5YearsOfSiamPremiumOutletsBangkok #SiamPremiumOutletsBangkok #PremiumOutletDestination #ช้อปทุกวันลดทุกวัน
The issuer is solely responsible for the content of this announcement.
Media OutReach
Payment Options Singapore Secures In-Principle Approval from MAS for Major Payment Institution Licence
This milestone underscores Payment Options’ commitment to supporting Singapore’s small and medium-sized enterprises (SMEs) with simple, secure, and accessible digital payment solutions.
If granted the licence, Payment Options Pte Ltd will be authorised to provide three regulated payment services: Merchant Acquisition, Domestic Money Transfer, and Cross-Border Money Transfer. Through these services, the company aims to empower SMEs with a full suite of payment capabilities — from online payment gateways and QR code payments to the upcoming SoftPOS payments technology — enabling merchants to accept digital payments easily and securely.
“We remain deeply committed to supporting Singapore’s SMEs as they grow and compete in an increasingly digital-first economy. Our vision is to position digital payments as a growth enabler — not a challenge — for small businesses”, said Aaron Yip, Director of Payment Options Pte Ltd. “Our goal is to make digital transactions seamless, secure, and accessible for every business, regardless of size.”
Building on this vision, if the licence is granted, Payment Options will continue to work closely with local merchants, financial institutions, and technology partners to enhance payment accessibility and drive innovation across Singapore’s SME ecosystem.
“We reaffirm our commitment to regulatory compliance and innovation, as we contribute to Singapore’s ongoing journey toward a secure, inclusive, and cash-lite economy.”
The IPA granted by the MAS indicates that a licence may be issued upon the fulfilment of specified conditions and provided there are no material adverse developments affecting the applicant. The IPA does not constitute a licence to provide payment services at this stage, and MAS reserves the right to rescind the approval if it deems appropriate.
Hashtag: #PaymentOptions
https://www.paymentoptions.com/
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The issuer is solely responsible for the content of this announcement.
About Payment Options Pte Ltd
Payment Options Pte Ltd is a Singapore-based financial technology company providing innovative and secure payment solutions designed to help SMEs and merchants simplify digital transactions. With a focus on compliance, technology, and customer experience, the company aims to make digital payments accessible for every business.
Media OutReach
Financial Assistance at SIM: Breaking Barriers to Education
At the heart of this mission is the SIM Impact Fund, a S$60 million initiative dedicated to empowering students from diverse backgrounds and ensuring that financial hardship never stands in the way of academic or personal growth. By blending need-based assistance with merit-driven opportunities, SIM is creating an inclusive learning environment where talent and ambition define success.
Empowering Learners Through the SIM Impact Fund
In 2024, SIM introduced the SIM Impact Fund, a S$60 million initiative dedicated to supporting students from lower-income households and ensuring that financial constraints do not hinder educational aspirations. Administered through SIM Trust, the fund is designed to empower learners within and beyond SIM’s community by removing barriers to access. Beginning in 2025, Singapore Citizens and Permanent Residents with a per-capita income of S$1,750 or below can benefit from tiered assistance, ranging from S$6,000 up to S$13,500 for those with PCI of S$600 or less, S$4,500 to S$6,750 for PCI between S$601 and S$1,000, and S$2,000 for PCI between S$1,001 and S$1,750. Beyond tuition aid, the fund also provides support for overseas internships and merit-based scholarships, benefiting approximately 500 students annually.
Beyond Tuition: Comprehensive Financial Aid
SIM’s commitment to learning accessibility goes far beyond tuition subsidies. Through its Financial Assistance schemes, students can tap into a range of support options tailored to different needs. These include Enhanced Bursaries Aid, which provide up to S$13,500 per year for Singapore Citizens, and a SIM GE Crisis Fund offering emergency relief of up to S$5,000 for unforeseen circumstances. In addition, SIM encourages global exposure through Study Abroad Awards, enabling students to broaden their horizons without financial strain. Together, these initiatives reflect SIM’s ethos of inclusivity and resilience, ensuring that financial challenges never derail academic aspirations.
Community-Focused Support
The Dr Richard K M Eu – SIM Social Entrepreneurship Centre (RESSEC) exemplifies SIM’s deep-rooted commitment to community empowerment and social impact. Launched in July 2024 in partnership with the late Dr Eu’s family,
RESSEC received a combined S$8 million donation, S$6 million from the Eu family and S$2 million from SIM, marking a significant investment in nurturing social entrepreneurship. Guided by Dr Eu’s vision of transforming social service through ethical leadership and innovation, the Centre equips learners and social service professionals via initiatives such as a specialised postgraduate Diploma in Social Entrepreneurship, mentorship, and collaborative dialogues.
RESSEC also provides 12 bursaries of S$10,000 each for SIM Global Education students (check that this is accurate and that it’s not also extended to those outside the SIM ecosystem) who demonstrate strong community service and leadership and those with per-capita income up to S$1,750, prioritising those with per-capita income less than S$1,000. Through this initiative, SIM embeds purpose-driven learning into its mission, empowering students to create sustainable, positive impact in Singapore and beyond
Scholarship for Excellence
SIM offers a diverse range of scholarships under SIM Global Education to recognize excellence and resilience among its students. These include the SIM STARRR Award, which provides up to S$36,000 to outstanding achievers who demonstrate academic distinction and leadership qualities, and the Sports & Arts Talent Award, also valued at S$15,000 for students who excel in athletic or artistic pursuits. Additionally, the Chairman’s Award for Resilience grants S$3,000 to students who successfully balance work and study commitments, showcasing perseverance in the face of challenges. Together, these scholarships complement SIM’s need-based financial aid, creating a holistic support system that rewards merit while ensuring inclusivity.
Conclusion: Building a Future Without Barriers
SIM’s financial assistance framework is more than a set of policies, it is a promise to the community. By investing in initiatives like the SIM Impact Fund and expanding bursaries and scholarships, SIM is actively dismantling the barriers that prevent talented individuals from reaching their potential. This approach does not just benefit students, it strengthens society by cultivating a diverse pool of graduates equipped to lead, innovate, and give back. In a world where education often comes with a hefty price tag, SIM stands out as a beacon of accessibility and empowerment. For students and families seeking assurance that quality education is within reach, SIM offers not just hope but a clear, actionable path forward.
References:
- Bursaries & Financial Aid (Enhanced) – https://www.sim.edu.sg/degrees-diplomas/admissions/bursaries-and-financial-aids
- Dr Richard K M Eu – SIM Social Entrepreneurship Centre (RESSEC) – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/ressec
- The Dr Richard K M Eu – SIM Social Entrepreneurship Centre (RESSEC) Opens to Advance Singapore’s Social Sector – https://www.sim.edu.sg/news-events/the-dr-richard-k-m-eu-sim-social-entrepreneurship-centre-%28ressec%29-opens
- SIM Scholarship – https://www.sim.edu.sg/degrees-diplomas/admissions/scholarships
- SIM’s STARRR Award – https://www.sim.edu.sg/degrees-diplomas/admissions/scholarships/sim-starrr-award-for-new-undergraduate-students
- SIM Award and Sports & Artistic Award – https://www.sim.edu.sg/degrees-diplomas/admissions/scholarships/sim-global-education-scholarship
- SIM Global Education Diploma Scholarships – https://www.sim.edu.sg/degrees-diplomas/admissions/scholarships/sim-global-education-diploma-scholarships
- Chairman’s Award for Resilience – https://www.sim.edu.sg/degrees-diplomas/admissions/scholarships/chairman-s-award-for-resilience
Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 16,000 full- and part-time students and adult learners, of which approximately 36% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit sim.edu.sg
Media OutReach
Beyond Academic Excellence: SIM Scholarships Champion Leadership, Resilience, and Talent
For decades, scholarships have been synonymous with academic excellence. SIM is redefining this narrative by adopting a holistic approach that values character, contribution, and courage alongside academic performance. This initiative reflects SIM’s mission to prepare graduates who are adaptable, innovative, and socially responsible.
Scholarships That Go Beyond Academics
SIM’s scholarship ecosystem reflects its belief that success is multidimensional. Rather than focusing solely on grades, these awards celebrate qualities such as resilience, leadership, and talent. The SIM STARRR Award, for instance, supports freshmen who embody Resilience, Resourcefulness, and Responsibility, offering up to S$36,000 in tuition fees, along with living and exchange allowances, without any bond requirement.
For students who shine in sports or the arts, the SIM Award & Sports/Artistic Talent Award provides S$15,000, disbursed in two tranches, to help them balance academic and extracurricular excellence.
International students pursuing diploma programmes can benefit from the Diploma Scholarships, which cover up to 100% of course fees for academic excellence or 50% for merit-based achievements.
For working adults who have overcome significant challenges, the SIM Chairman’s Award for Resilience offers S$3,000, recognizing perseverance and determination in the face of adversity.
Stories That Inspire
SIM’s scholarships are more than financial aid. They are catalysts for transformation, opening doors for students to turn challenges into triumphs. Take Ernita Tanudjaja, an international student who refused to let pandemic disruptions derail her ambitions. Instead, she leveraged technology to livestream events and boost engagement, showcasing resilience and resourcefulness.
Similarly, Chow Kah Ying, an ICU nurse, managed the intense demands of frontline healthcare during COVID-19 while completing her degree, showcasing perseverance and purpose. Likewise, Michelle Seah transformed O-level failure into triumph, excelling in javelin and academics to earn the SIM Sports & Artistic Talent Award, proof that determination and discipline can rewrite any story.
These journeys reflect SIM’s unwavering belief that leadership and resilience matter as much as grades, and that true achievement lies in character and contribution as much as in academic performance.
The Broader Vision
SIM’s scholarships represent more than financial assistance. They serve as a strategic platform for transformation and growth. Recipients benefit from networking opportunities that connect them with alumni and industry leaders, fostering mentorship and career development. Many scholarships also provide international exposure through exchange programmes that broaden perspectives and enhance global competencies.
In addition to academic achievement, students cultivate essential life skills such as leadership, resilience and adaptability through experiential learning and community engagement. These qualities equip graduates to excel in uncertain environments and contribute meaningfully to society.
This commitment reflects SIM’s core belief that education is not limited to examinations. It is about shaping leaders who create impact and drive positive change in a rapidly evolving world.
References:
- SIM Scholarship – https://www.sim.edu.sg/degrees-diplomas/admissions/scholarships
- SIM’s STARRR Award – https://www.sim.edu.sg/degrees-diplomas/admissions/scholarships/sim-starrr-award-for-new-undergraduate-students
- SIM Award and Sports & Artistic Award – https://www.sim.edu.sg/degrees-diplomas/admissions/scholarships/sim-global-education-scholarship
- SIM Global Education Diploma Scholarships – https://www.sim.edu.sg/degrees-diplomas/admissions/scholarships/sim-global-education-diploma-scholarships
- Chairman’s Award for Resilience – https://www.sim.edu.sg/degrees-diplomas/admissions/scholarships/chairman-s-award-for-resilience
- Turning Obstacles into Opportunities: Ernita’s Journey of Growth – https://www.sim.edu.sg/articles-inspirations/turning-obstacles-into-opportunities-ernita-journey-of-growth
- More Than Just a Profession: How Nursing Impacted Me as a Person – https://www.sim.edu.sg/articles-inspirations/more-than-just-a-profession-how-nursing-impacted-me-as-a-person
- Sports once cost her studies but is now what drives her forward – https://www.sim.edu.sg/articles-inspirations/sports-once-cost-her-studies-but-is-now-what-drives-her-forward
Hashtag: #SIMGlobalEducation #SIMGE
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 16,000 full- and part-time students and adult learners, of which approximately 36% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit sim.edu.sg
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