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Sihoo Concludes 2025 Brand Globalization Strategy Conference, Unveils Technology-Driven Vision for a Health-Centered Ergonomic Ecosystem
From Innovation to Impact: Sihoo Launches 2025 Strategy
The summit began with a keynote speech by Sihoo Chairman Luo Huiping, titled “The Health Revolution of a Chair” in his opening remarks, Luo officially introduced Sihoo’s 2025 global brand strategy, marking a new chapter in the company’s international development.
“Sihoo constructs its competitive barriers through product iteration and innovation,” Luo stated. “We are redefining the chair industry with technological strength, and fulfilling our commitment to ‘protecting users’ health through technology’ with ongoing innovation.” This strategic direction reflects Sihoo’s long-term focus on merging ergonomics, engineering, and user-centric design to drive the evolution of healthy seating solutions.
With over 1.5 million ergonomic chairs sold annually and a presence in 85 countries, Sihoo has not only demonstrated remarkable commercial success but has also reshaped global perceptions of Chinese innovation in the health-tech furniture space. Its consistent dominance on major platforms like JD.com, Tmall, and Amazon—where it has ranked first in its category for four consecutive years. At the heart of this momentum is the C300, a flagship product that has led category sales across major e-commerce platforms for multiple consecutive years.
Driving Innovation Through Strategic Investments
Sihoo has invested 12–15% of its annual revenue into R&D, with a team of nearly 100 engineers and experts developing patented seating technologies. From its groundbreaking M18 with multi-dimensional lumbar support to the intelligent T6, which integrates massage, audio, and health monitoring systems, Sihoo has progressed through four generations of innovation. The company is now advancing toward a 5.0 “all-scenario workstation” to deliver comprehensive workplace wellness solutions.
Luo emphasized the importance of offline expansion to support this evolution. Over the past five years, Sihoo has refined a single-store model and opened over 160 experience centers in China. Globally, the brand plans to open 200 new stores in 2025, reinforcing both its physical presence and its health-centric mission: “Every store we open brings us closer to protecting the well-being of more people.”
Sihoo Advances Global Strategy with Local Precision
During the summit, Sihoo’s leadership team presented a comprehensive overview of the company’s strategic roadmap for international growth. General Manager Liu Shuai outlined the brand’s long-term vision, emphasizing Sihoo’s dual commitment to expanding its global presence while deepening its specialization in ergonomic innovation. The company aims to lead across product development, brand influence, and market performance in key international markets.
Building on this foundation, Sihoo’s 2025 strategy reflects a clear evolution from leading in isolated markets to orchestrating coordinated, multi-market growth. This next phase of expansion is underpinned by a business model transformation. Sihoo is evolving from a traditional distributor-led export structure to a hybridized “partner + regional entity” model. This structure enables more agile decision-making, tighter operational alignment, and deeper cultural and market adaptation across regions. It also signals a shift in the nature of Sihoo’s global partnerships—from transactional relationships to integrated, co-invested collaborations that align on long-term value creation.
Sihoo’s global blueprint also integrates data-driven market selection, strategic store placement based on ergonomic awareness maturity, and differentiated product assortments tailored to local consumer profiles. With an infrastructure built for flexibility and supported by consistent branding, Sihoo aims to standardize excellence while allowing space for market-specific innovation.
Chen Zhuo, General Manager for the Asia-Pacific, Africa, and Latin America regions, elaborated on Sihoo’s strategic approach to overcoming globalization challenges. . He emphasized that with a consistent annual growth rate of 30%, Sihoo is advancing its positioning as a global leader in ergonomic seating by combining diversified channel development with robust technological innovation.
Chen noted that Sihoo’s flagship product lines continue to gain strong traction among high-end consumers, with brand recognition steadily rising. In 2024, the Doro series experienced year-over-year sales that more than doubled, signaling both growing brand equity and increasing acceptance of premium ergonomic solutions in international markets. As Sihoo expands its global retail presence—with its first overseas flagship store opening in 2023, followed by a second in 2024—the company is achieving balanced growth across both retail and contract sales channels. This integrated, omnichannel strategy is driving comprehensive improvements in Sihoo’s global market performance.
Global Partner Perspectives: Strategic Alignment Through Shared Success
As part of the summit, partners from three key international markets—Australia, Thailand, and the Philippines—joined the event to share practical insights from their collaboration with Sihoo. Their contributions provided firsthand perspectives on how localized execution, combined with Sihoo’s global brand strength, has driven market success.
Together, these insights reveal that Sihoo’s global ambition is powered not only by product strength but by its ability to co-create value with local partners. The depth of collaboration—rooted in strategic alignment, market insight, and shared long-term vision—is what enables the brand to adapt, thrive, and lead in diverse global markets. Recognizing their contributions, Sihoo presented awards to its partners—”Brand Navigator,” “Strategic Guardian,” and “Market Pioneer”—reinforcing a shared commitment to mutual growth and lasting value.
Looking Ahead: Advancing Global Strategy Through Innovation and Partnership
The successful conclusion of the 2025 Brand Globalization Strategy Conference and Overseas Market Customer Appreciation Banquet marked a key milestone in Sihoo’s internationalization journey. The event facilitated in-depth communication between the company and its global partners, showcased its technological leadership, and reinforced its commitment to long-term strategic collaboration. With strong engagement from industry stakeholders and partners across multiple markets, the summit provided a clear affirmation of Sihoo’s global positioning and strategic direction.
At the same time, Sihoo will maintain high investment in R&D and innovation, advancing its transition from hardware manufacturing to integrated intelligent product ecosystems. With a clear strategic roadmap, strong execution capabilities, and trusted international partnerships, Sihoo is positioned to lead the next phase of growth in the global ergonomic industry. Over the long-term horizon, Sihoo will remain focused on delivering value through product innovation, market responsiveness, and ecosystem collaboration—ensuring its solutions continue to meet the evolving needs of global users.Hashtag: #Sihoo
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The decision was announced during the discussion “Competition Development in Global Grain Trade: Joint Efforts of BRICS Countries”, organized by the BRICS Competition Law and Policy Centre on the sidelines of the 23rd Session of the UNCTAD Intergovernmental Group of Experts on Competition Law and Policy in Geneva.
The event included a closed meeting of BRICS competition authorities and a public panel featuring researchers, academics and representatives of international organizations.
Discussions focused on competition in global grain markets, the growing influence of financialization and digitalization across agricultural value chains, and policy tools to improve market transparency. Participants also reviewed the findings of a joint report prepared by the BRICS Competition Centre and UNCTAD (link: https://www.bricscompetition.org/ru/grainreport) , first presented at the 9th BRICS International Competition Conference in Cape Town in 2025.
A coordinated market study
The central outcome of the meeting was the establishment of a BRICS task force that will coordinate a joint sector inquiry into global grain trade within the framework of the BRICS Working Group on Food Markets.
The task force will be co-chaired by Diogo Thomson, President of Brazil’s Administrative Council for Economic Defense (CADE), and Mahmoud Momtaz, Chairperson of the Egyptian Competition Authority (ECA).
Thomson welcomed the initiative and proposed making competition in global grain trade a key topic at the next BRICS International Competition Conference, scheduled to take place in Brazil in 2027.
“Brazil is the only jurisdiction that has launched an investigation into digital grain trading platforms such as Covantis. I therefore strongly welcome this sector inquiry, which will help us better understand the impact of digitalization across grain supply chains and the risks it may create for competition. I also support using the BRICS Competition Centre as the coordination platform for this work,” he said.
Momtaz said one of the main conclusions of the BRICS-UNCTAD report was the significant role speculative activity plays in global grain markets.
“One of the key findings of the report presented by the BRICS Competition Centre is the extent to which speculative factors influence global grain trade. The most effective response is greater market transparency. We should not accept a situation where farmers receive only a small share of the value they create while consumers in Egypt pay excessively high prices for bread. Where does this margin accumulate, and who ultimately benefits from it? These are the questions our sector inquiry should answer,” he said.
He also proposed that the task force develop a common AI-powered price monitoring tool covering BRICS grain markets.
“Such a tool would provide the information needed for market analysis and become an important complement to the joint sector inquiry,” Momtaz added.
From analysis to policy recommendations
Hardin Ratshisusu, Deputy Commissioner of the Competition Commission of South Africa, said the study should contribute to the implementation of the BRICS Grain Exchange initiative endorsed by BRICS leaders in the Kazan Declaration (2024) and the Rio de Janeiro Declaration (2025).
“The proposal to establish a BRICS Grain Exchange should become one of the key recommendations of the sector inquiry as an innovative mechanism for restoring competition in global grain trade. Our objective is not merely to identify market problems but to develop practical recommendations that can ultimately be submitted to the leaders of our countries,” he said.
Alexey Ivanov, Director of the BRICS Competition Law and Policy Centre, said competition authorities should play a central role in designing the institutional framework of the future exchange.
“The BRICS Grain Exchange should not become another formal institution. It must serve as a practical mechanism for improving competition and market transparency. Competition authorities are uniquely positioned to identify the institutional features that will allow the exchange to achieve these objectives,” he said.
Growing international role
Frédéric Jenny, Chairmanof the OECD Competition Committee, said the initiative demonstrated the growing international role of BRICS competition authorities.
“This project illustrates how BRICS competition authorities are becoming drivers of the global competition agenda. In the past, they largely followed the lead of developed jurisdictions. That is no longer the case. There are very few examples worldwide of such close cooperation between competition authorities. This applies not only to joint market studies, but also to enforcement cooperation and competition advocacy. Rather than acting individually, you have found both the mechanisms and the political will to work together,” Jenny said.
The task force will now begin developing the methodology and work plan for the joint inquiry. Its findings are expected to provide policy recommendations aimed at strengthening competition, improving transparency in global grain trade, and supporting future BRICS initiatives in agricultural markets.
Hashtag: #BRICSCompetition
The issuer is solely responsible for the content of this announcement.
Today’s premium SUVs are expected to do more than ever before. For EVs, that expectation increasingly extends beyond the drive itself to the ownership experience that comes with it.
DUBAI, UNITED ARAB EMIRATES – Media OutReach Newswire – 17 July 2026 – There’s a reason premium SUVs remain the vehicle of choice across much of the Middle East. People here spend a lot of time in their cars, commuting between cities, shuttling between meetings, while thinking nothing of driving hundreds of kilometers over a long weekend.
A vehicle is where conference calls are taken between appointments, where children fall asleep in the back seat on the drive home, and where many of the ordinary moments of daily life quietly unfold. That is also why buyers in the region tend to value both performance and convenience, rather than simply paying for horsepower or a premium badge.
Electric vehicles have made those decisions even more nuanced. Not long ago, conversations about EVs were largely centered on battery size, driving range and charging times. Those questions still matter, but increasingly, buyers also demand a clear picture of their post-delivery ownership experience, specifically requiring convenient charging, straightforward servicing, and long-term support.
Viewed through that lens, perhaps the most interesting thing about the VinFast VF 8 isn’t any single specification. Rather, it is the way the company has approached the ownership experience around it.
Designed by the legendary Italian design house Pininfarina, the all-electric D-segment SUV combines premium styling with everyday practicality. With up to 493 km of NEDC driving range and up to 402 horsepower through its dual-motor AWD system, the VF 8 is equally at home navigating city traffic or tackling longer journeys across the region. Its spacious cabin, Level 2 driver assistance technologies and 15.6-inch infotainment display are designed with comfort in mind, whether the journey lasts twenty minutes or two hours.
In the UAE, buyers also benefit from a 10-year vehicle warranty, a 10-year unlimited-mileage battery warranty, 24/7 roadside assistance and five years of free maintenance up to 100,000 km. These benefits strike at the heart of the EV ownership experience, especially for first-time buyers. Running low on charge before an important meeting or worrying about finding support on a long drive are precisely the kinds of concerns that can make consumers hesitate about making the switch.
Globally, VinFast has been investing heavily in the ecosystem surrounding its vehicles. Earlier this year, the company signed agreements with 29 international aftersales partners as part of its plan to expand its global service network to more than 1,100 workshops across North America, Europe, the Middle East and Asia during 2026. The initiative includes globally standardized technician training alongside software updates, battery inspections and technical support throughout the ownership journey.
In the UAE, VinFast works with Al Tayer Motors to provide local aftersales support while continuing to strengthen its regional service network through experienced local partners. Earlier this year, the company also signed an MoU with PlusX Electric, a DEWA-approved charging provider, to complement its charging ecosystem with portable charging pods, on-demand mobile charging and emergency roadside charging services.
In many ways, the Middle East’s EV market is still writing its next chapter. Buyers have more choices than ever before, but expectations are rising just as quickly. Developing a competitive electric SUV addresses only part of the equation; ensuring a seamless ownership experience may ultimately prove equally decisive.
Hashtag: #VinFast
https://me.vinfast.com/enThe issuer is solely responsible for the content of this announcement.
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Alpro Launches Subsidised RM1 Ferritin Checks to Help Women Understand, Prepare and Live Well Through the Transition to Menopause
Before Menopause, Many Women Are Already Struggling in Silence
While menopause is becoming more widely discussed, the years leading up to it often receive far less attention. During perimenopause, women may experience changes in their menstrual cycle, energy levels, concentration, sleep, mood and overall well-being. These changes may begin several years before menopause and can gradually affect a woman’s daily life, work and family responsibilities.
The fatigue women are expected to live with
Women in their late thirties, forties, and early fifties often carry multiple responsibilities at home, at work, and within their communities. Persistent exhaustion or difficulty concentrating may therefore be dismissed as stress, lack of sleep, ageing or simply part of having a busy life.
Representing the Faculty of Pharmacy, UiTM, Associate Professor Dr Mahmathi Karuppannan said:
Hashtag: #Alpro
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About Alpro Group
Founded in 2002, Alpro Group’s ecosystem has grown to include Alpro Pharmacy, Apotek Alpro, Alpro スギ (Sugi) Pharmacy, Alpro Physio, Alpro Clinic, Alpro Baby, Alpro OptiSaver, Alpro Audiology, Alpro Health, and Alpro Foundation. Supported by a team of more than 1,000 healthcare professionals, including doctors, pharmacists, nutritionists, dietitians, physiotherapists, optometrist and many others, Alpro serves over 5 million families in Malaysia and Indonesia through its extensive network of 500 physical outlets.
Alpro Pharmacy is the first and only community pharmacy in the region to offer product liability insurance of MYR 1 million in Malaysia and IDR 3 billion in Indonesia, ensuring the supply of genuine medications and enhancing consumer trust.
With the vision of a healthy and vibrant world, Alpro Group aims to become the No. 1 prescription pharmacy chain in Southeast Asia.
