Media OutReach
Singaporeans don’t cancel brands – they silently leave them, Ogilvy’s inaugural 2026 APAC Believability Index reveals
- 92% of Singapore consumers silently disengage when brand believability is lost
- Only 5.9%% would post about a negative brand experience on social media
- Singapore emerges as a high-trust but low-tolerance market where institutional credibility and operational proof matter most
SINGAPORE – Media OutReach Newswire – 8 July 2026 – Ogilvy released its first 2026 APAC Believability Index: The Power of Proof, a comprehensive study examining how consumers across Asia-Pacific (APAC) determine what and who they believe in an increasingly complex information environment shaped by AI-generated content, misinformation, fragmented media and declining confidence in corporate claims.
The regional and Singapore insights were revealed at an event at the Ogilvy Singapore office attended by more than 60 invited guests including global, regional and local brands, not-for-profit organisations, and government agencies.
Conducted in partnership with YouGov, the research surveyed 7,176 respondents across the markets of Australia, Indonesia, Singapore, Malaysia, the Philippines, Hong Kong SAR, and Mainland China, including 1,050 respondents in Singapore.
The report reveals that organisations are dangerously overlooking a reputational blind spot that directly impacts revenue. A staggering 93% of APAC consumers quietly disengage when believability in a brand or organisation is lost, with almost half (48%) stopping their purchases entirely.
In Singapore, the findings reveal a distinct local paradox: Singapore is a high-trust market, but not a high tolerance one. While Singapore consumers place significantly greater belief in Government, institutional and credentialed sources compared with much of the region, they are also deeply pragmatic and unforgiving when brands fail to deliver on their core promises.
The report finds that 92% of Singapore consumers silently disengage when brand believability is lost, while only 5.9% would post about a negative brand experience on social media. This suggests that the most pressing reputation risk for brands in Singapore may not be public outrage, but quiet withdrawal – with customers switching providers, stopping purchases, avoiding brand content, deleting apps or simply never returning.
In response to these findings, Ogilvy has launched its Believability Diagnostic Tool, powered by an enterprise-grade AI agent, built and housed in WPP Open. The Believability Agent is designed to help C-Suite leaders identify the “Say-Do Gap” between what brands promise and what customers experience – enabling organisations to detect potential silent disengagement before it affects business performance.
Richard Brett, President of PR& Influence, Ogilvy Asia Pacific, said: “Believability has evolved from a PR challenge into a commercial imperative. In a world of AI slop and synthetic content, misinformation and growing skepticism, the brands that succeed will be those that can prove what they say. Singapore is a particularly important market because believability here is deeply anchored in institutional credibility and operational delivery. Consumers may not always complain publicly when belief is lost, but they will act – and often, they will act silently.”
Akashah Q, Managing Director for PR & Influence, Social, Ogilvy Singapore and Malaysia, added: “The Singapore data shows that silence should not be mistaken for satisfaction. A stable sentiment dashboard or low complaint volume may hide a much bigger commercial risk. Singaporeans are careful when assessing proof – they value official sources, factual correctness and operational competence. For brands, the implication is clear: Believability is built not only by what you say, but by whether your actions, service and evidence consistently back it up. If not, they will politely but brutally break up with you. The reputational crisis of the future may not begin with a hashtag. It may begin with silence.”
Key Singapore Findings from the Ogilvy APAC 2026 Believability Index:
1. Singaporeans do not always cancel brands. They silently leave them.
The most dangerous reputation risk in Singapore may be the one brands cannot see. When Singapore consumers lose belief in a brand, 92% take silent actions (vs 93% across APAC). More than half (54.4%) stop purchasing the brand’s products or services entirely, while 33.5% switch to a more believable competitor. A further 37.3% become wary and suspicious of similar brands, products or services and 19.7% simply avoid the brand’s content without telling anyone.
In contrast, only 5.9% would post a negative brand experience on social media (vs 10% in APAC), and only 9.5% would leave a negative review or public comment.
Implications: The findings indicate that brands relying primarily on public complaints, social listening or visible sentiment may be missing the larger commercial reality: Customers have already left, without leaving a public trace.
2. Competence over purpose
Purpose, values and ESG commitments still matter, but in Singapore, they cannot compensate for operational failure,
The study found that 42.1% of Singapore consumers abandoned a brand in the past year because its product or service did not deliver on what was promised. This significantly outweighs the 23.2% who walked away over poor business ethics and the 14.4% who left due to exaggerated environmental or sustainability claims.
Implications: The findings suggest that Singapore consumers are not asking brands to choose between purpose and performance. They are asking brands to prove purpose through performance.
Operational integrity and factual correctness emerged as among the strongest drivers of believability in Singapore, reinforcing the importance of delivering consistently on the basics before brands can credibly make broader claims.
3. Institutional credibility is Singapore’s believability baseline
Across APAC, people rely on different sources of authority. In some markets, belief is built from the ground up through peers, lived experience and word of mouth. In Singapore, the believability architecture looks a little different – it stands out as one of the region’s clearest institutional-trust markets.
61% of Singaporeans find government sources, politicians and officials highly believable
– more than double the rest of the region overall (Australia, Indonesia, Philippines, Malaysia) at 26%. In addition, 82.4% say credibility, including official, credentialed or backed-up sources, is the leading factor in believing new information. Social media platforms sit much lower as a source of believability, at 12.7%.
This contrasts with more relational trust markets such as Australia and the Philippines, where people with lived experience and peer recommendations play a more dominant role.
Implications: For organisations, this means that communication strategies which work in one APAC market may not automatically build belief in Singapore. In high-stakes sectors such as finance, health, technology, food safety, sustainability and public infrastructure, brands need stronger institutional anchors: Official statements, named spokespeople, transparent data, third-party validation, academic or technical expertise and clear operational proof.
4. Action over apology
Singapore consumers do not reject apologies, but they do reject them without evidence of action.
The study found that 56.2% of Singaporeans say that brands must actively correct a mistake or fix a problem before they will believe the brand again. This outranks public acknowledgement or apology, cited by 46.8% of respondents.
Encouragingly, lost belief is not necessarily permanent. 78.7% of Singapore consumers believe lost believability can be regained, while only 15.1% believe that once belief is lost, it is gone forever.
Implications: The implication for brands is that the crisis response must be action-first. Consumers want to know what has been fixed, who is accountable, what will change, how recurrence can be prevented and how progress will be proven.
5. Different generations leave and return on different terms
The study also found that believability is lost and rebuilt differently across age groups in Singapore.
Millennials appear to be among the most commercially sensitive audiences, with 68% stopping engagement with a brand due to lack of belief in the past 12 months – the highest of any generation. For this group, belief is often won or lost through customer experience, service recovery and responsiveness.
Baby Boomers show stronger reliance on institutional sources, with 69% finding Government or institutional sources highly believable. However, once trust is broken, they are more likely to make a clean break, with 60% stopping purchases when doubts rise.
Gen Zs are more willing to give brands another chance, with only 8% saying trust is permanently lost once broken. However, they also demand more proof of change, with 64% expecting brands to actively correct mistakes and 44% wanting brands to communicate in more transparent and evidence-based ways.
Implications: The findings point to a new generational reality: Younger consumers may forgive faster, but they also audit harder.
To help leaders navigate this shift and operationalise the findings, Ogilvy’s Believability Diagnostic Tool uses a multi-agent architecture that pairs Ogilvy’s proprietary seven-year Believability dataset with behavioural science cognitive engine to analyse a brand’s “Say-Do Gap” to measure the actual distance between its marketing promises and actual customer experience.
By triangulating corporate messaging against verified customer and employee sentiment, the tool calculates a brand’s Believability Elasticity to see how far a corporate promise can stretch before customers silently disengage – and impact the bottomline.
For Singapore where 92% of consumers say they silently disengage when believability is lost, this elasticity is especially important. Once the threshold is exceeded, the consequence may not be outrage. It may be attrition.
@Ogilvy Singapore on LinkedIn@Ogilvy Singapore on Instagram
The full Ogilvy APAC 2026 Believability Index: The Power of Proof is downloadable here.
Hashtag: #BelievabilityIndex2026 #ThePowerofProof #Ogilvy
The issuer is solely responsible for the content of this announcement.
About Ogilvy PR
Ogilvy PR and Influence is a global creative communications agency that partners with organisations to drive value and growth. We build brands, protect reputations, and earn attention and influence through creative storytelling informed by data, and fuelled by technology. Our specialist practice areas offer media relations, social and digital communications, external and internal stakeholder communications, issues and crisis management, and stakeholder engagement. We are the region’s largest and most specialised public relations and public affairs consultancy.
About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy in 1948. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy currently 
ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook
About YouGov
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 7,176 adults in Australia, Indonesia, Singapore (1,050 adults), Malaysia, the Philippines, Hong Kong SAR, and Mainland China. Fieldwork was undertaken between 22nd April – 4th May 2026. The survey was carried out online. The figures have been weighted and are representative of all respective market adults (aged 18+).
Media OutReach
CUKTECH 6 Ultra Charger Officially Launches in Indonesia, Delivering Smarter 100W Fast Charging
Compact Design with Powerful Multi-Device Charging
As smartphones, tablets, laptops, and portable gaming devices become everyday essentials, users increasingly seek a single charger capable of powering them all. The CUKTECH 6 Ultra Charger delivers up to 100W MAX fast charging, making it ideal for smartphones, tablets, lightweight laptops, and Nintendo Switch.
Featuring two USB-C ports and one USB-A port, the charger supports simultaneous charging for multiple devices. Its compact form factor is significantly smaller than a traditional 67W charger, while the included 1-meter 6A 240W braided cable offers added convenience and durability.
Equipped with Dynamic Power Distribution and ADC 2.0 fast-charging technology, the charger provides seamless compatibility across both Android and Apple ecosystems
It can charge a Xiaomi 17 Pro to approximately 71% in 30 minutes (100W Max), a Samsung S26 Ultra to around 78% (60W Max), and a MacBook Air (M3) to approximately 53% in 30 minutes (65W Max).
Smart Desk Companion with an Interactive AI Display
The CUKTECH 6 Ultra Charger features a unique 0.96-inch HD smart display with built-in interactive emoji animations. The display changes expressions based on charging status—from standby to charging and nearly full—bringing a fun and engaging element to everyday charging. It also supports 180° screen rotation and provides real-time information, including power, voltage, and current.
Advanced Protection with OPC 2.0
Designed for demanding environments, the charger incorporates CUKTECH’s proprietary OPC 2.0 charging optimization technology, which intelligently recognizes connected devices and adjusts charging current to help extend battery lifespan. Combined with an advanced GaN architecture and 24-hour intelligent temperature control, it delivers stable, efficient performance even under heavy workloads.
As one of CUKTECH’s latest global products, the CUKTECH 6 Ultra Charger combines high-performance charging, portability, and intelligent features to provide Indonesian consumers with a more efficient digital lifestyle.
*All data from CUKTECH internal lab tests. Actual results may vary with device software or ambient temperature.
Hashtag: #CUKTECH
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Media OutReach
VinFast Opens 21 Electric Motorcycle Showrooms in the Philippines, Deepening Its Green Mobility Presence in Southeast Asia
The 21 pioneer dealerships will begin operations in major cities nationwide, expanding consumer access to VinFast products and authorized services. The network is expected to grow further in the coming period, progressively expanding VinFast’s presence across the Philippines.
The simultaneous opening of 21 showrooms comes just over a month after the success of VinFast’s early booking program, which attracted thousands of customers nationwide. The strong market response to VinFast’s battery-swapping electric motorcycles not only demonstrates the products’ appeal but also underscores the company’s investment commitment and rapid expansion in the Philippines.
VinFast aims to develop its dealerships as all-in-one destinations, bringing product displays, energy solutions, and technical services together under one roof. Customers can receive personalized consultations, take test rides, experience a one-minute battery swap, explore home-charging solutions, and choose an ownership option that best suits their needs, with professional support throughout the entire journey, from initial product discovery to after-sales service.
In addition to the official showcase of the brand’s first product lineup and its full range of available colors, the launch featured test rides and one-minute battery-swapping demonstrations. The brand also shared its official local pricing, battery solutions, and supporting ecosystem, including plans to deploy 30,000 battery-swapping cabinets nationwide in partnership with infrastructure providers.
Following the launch event, a series of public experience activities will take place at the new dealerships throughout August 2026. Customers will be able to see and test ride the three models, learn about battery technology and sales policies, and explore flexible ownership options. Details of the test ride program and applicable terms are available on VinFast’s official website: vinfastauto.ph/en.
To celebrate the occasion, participating dealerships will introduce a variety of exclusive offers and promotional programs, providing additional benefits and value for early adopters.
Ms. Vo Thi Cam Tu, CEO of VinFast E-Scooters & E-Bikes, International Markets, said: “Opening 21 VinFast showrooms alongside the launch of our three electric motorcycle models reflects VinFast’s long-term investment commitment to the Philippines. Beyond offering products that meet diverse mobility needs, we are building a comprehensive ecosystem that makes it easier for customers to access our vehicles, energy solutions, and support services throughout their ownership journey. As our electric mobility ecosystem continues to expand, we believe electric motorcycles can become an increasingly practical and convenient choice in the everyday lives of Filipinos.”
Evo, Feliz II, and Viper each offer distinct characteristics designed to meet a wide range of mobility needs and riding styles. Evo combines elegant styling with everyday agility, offering a top speed of 80 km/h and a range of up to 150 km with two fully charged batteries. Feliz II emphasizes practicality and versatile performance, with a top speed of 90 km/h. Rounding out the lineup is Viper, featuring a sporty design, maximum power output of 5,200W, and a top speed of 90 km/h, aimed at younger riders who value technology and engaging riding experience.
All three models feature two under-seat battery compartments and are compatible with VinFast’s battery-swapping solution, giving riders greater flexibility and convenience in everyday use. Customers can also choose between purchasing their motorcycle with batteries included or subscribing to a battery subscription plan, depending on their needs and usage patterns.
Notably, VinFast electric motorcycle owners will receive free battery swaps at public swapping stations operated by strategic partner V-Green for one year, with up to 20 swaps per month per vehicle. The models are also covered by a 4+2-year or 60,000+12,000-km warranty, whichever comes first, providing customers with greater benefits, lower operating costs, and long-term peace of mind.
VinFast’s entry into the Philippine electric motorcycle market builds on its expansion across key Southeast Asian markets, following the opening of 20 electric motorcycle dealerships in Indonesia in July 2026. By steadily expanding its presence, VinFast is building out a comprehensive green mobility ecosystem across the region, making it easier for consumers to transition to smarter, more modern, and environmentally-friendly transportation solutions.
Hashtag: #VinFast
The issuer is solely responsible for the content of this announcement.
From Formula 4 simulation racing excitement to exclusive shopping rewards, at the award-winning luxury resort – Where Summer Comes to Play – exhilarating new attractions extend the seasonal fun well beyond summer
MACAU SAR – Media OutReach Newswire – 31 July 2026 – Extending the energy of summer, Galaxy Macau turns up the excitement and dials up the heat with a new collection of immersive experiences and exclusive rewards as part of its “Where Summer Comes to Play” campaign. Whether racing on a cutting-edge Formula 4 competition simulator or indulging in rewarding shopping experiences at Galaxy Promenade, guests can create unforgettable summer memories while enjoying thrilling privileges available exclusively at Galaxy Macau.
Be a Racing Legend｜Test Your Skills at the Formula4 Simulators
This summer, Galaxy Macau invites guests to take the driver’s seat and experience the thrill of competitive motorsport with “Racing Legend: F4 Simulators”, an immersive racing experience that brings the excitement of Formula 4 competition to life. Inspired by Macau’s world-renowned Guia Circuit, one of the sport’s most iconic destinations, this high-energy attraction combines cutting-edge simulation technology, realistic vehicle dynamics and action-packed gameplay, placing guests at the centre of a pulse-raising challenge where precision, skill and split-second decisions determine the outcome.
Designed to capture the intensity and exhilaration of professional racing, the state-of-the-art simulators challenge players to navigate sweeping bends, master high-speed straights and push their limits in pursuit of the fastest lap. With capacity for up to eight racers to compete simultaneously, the experience delivers an engaging head-to-head contest for friends, families, racing enthusiasts and thrill-seekers alike. Whether striving for pole position, setting a personal best or simply embracing the excitement of the track, guests can look forward to an adrenaline-charged experience filled with speed, competition and unforgettable moments.
“Racing Legend: F4 Simulators” will be open daily from 12:00pm to 10:00pm, from July 31 until August 31. Guests who spend MOP500 or above in a single transaction at participating outlets across the resort may enjoy this exclusive summer experience.
Shop, Play and Be Rewarded at Galaxy Promenade
To further enrich the summer experiences, Galaxy Promenade is delighted to unveil an exclusive shopping rewards initiative, inviting guests to Macau’s leading luxury shopping destination to indulge in a one-stop retail journey complemented by exceptional privileges and bespoke rewards.
From now until August 16, guests can enjoy up to 7% shopping rebate at Galaxy Promenade, including shopping vouchers worth up to MOP60,000 with no minimum spending requirement. VIP members can enjoy an additional 2% rebate. Purchases made with designated UnionPay or HSBC credit cards are eligible for extra vouchers. From now until August 31, guests who meet designated spending amounts will be rewarded with a whimsical plush floral bouquet, a complimentary limited-edition floral-inspired coffee, as well as taking part in the interactive “Glitz & Glam Dynamic Video” experience, capturing vibrant and memorable moments through an immersive motion-camera activation.
Elevated Shopping | New and Upgraded Boutiques
The temperature escalates with new shops at Galaxy Promenade, further elevating the shopping fun. Louis Vuitton celebrates the opening of its newly renovated store at Galaxy Macau with an exclusive preview until August 5, highlighting the Fall-Winter 2026 Men’s Collection by the line’s Creative Director Pharrell Williams. Showcasing the Maison’s signature blend of innovation and craftsmanship, the collection reinterprets classic menswear through adaptive fabrics, refined tailoring and exceptional artisanal techniques. Designed to meet the demands of modern living, the collection balances functionality with sophistication.
Simultaneously, Galaxy Promenade welcomes the arrival of Coach, where the brand’s iconic New York spirit meets contemporary design. Featuring warm natural wood elements, refined metallic accents and an open-concept layout, the new store presents a comprehensive selection of products, including the Tabby collection, New York family, and leather accessories. Guests can also discover August highlights, featuring the vibrant new Poppy Colorway handbag collections, a classic line of the brand. To celebrate the opening, guests who purchase any handbag can enjoy a complimentary personalised leather hangtag with monograming service. With any purchase, guests will also receive a complimentary leather bookmark with monograming service.
Beauty enthusiasts can embark on an unparalleled luxury beauty journey at DFS Macau, Galaxy Macau (Beauty), home to an exceptional selection of the world’s leading beauty brands. Throughout August, guests can enjoy “First Class Beauty”, an annual series of exclusive experiences and special rewards, including beauty consultations, hand and hair treatments, makeup masterclasses, as well as immersive brand-led workshops and bespoke beauty services. Guests who meet designated spending thresholds will also enjoy $1,000 shopping vouchers and participate in exclusive interactive games for a chance to win exciting prizes, including a complimentary stay at Andaz Macau.
Adding to the excitement, an exclusive “Beauty Night Out” preview event on August 1, officially kicking off the beauty campaign. Themed “Run the Show, Define Your Glow”, the event will feature celebrity appearances, interactive experiences from luxury beauty brands, creating an unforgettable and immersive celebration of beauty.
Even More Summer Experiences Await
These latest additions further enrich an already exceptional line-up of experiences, exclusive privileges and world-class entertainment taking place across Galaxy Macau this summer.
At the iconic Grand Resort Deck, guests can enjoy spectacular Motorsurf performances by elite international athletes at 4:00pm and 5:30pm every weekend through August 30, set against the backdrop of the world’s largest Skytop Wave Pool, a pristine white-sand beach and an array of exhilarating aquatic attractions. Families can continue to create unforgettable summer memories at Aquatainment Island, while the vibrant seasonal plush floral installations throughout Galaxy Promenade transform the resort into a magical garden oasis, offering immersive encounters, captivating displays and picture-perfect moments tapping the latest robotic-arm technology for maximum fun.
Pop sensation Show Lo will take over the Grand Resort Deck at the Summer Splash Show on August 22 to deliver a captivating performance like no other – get ready to dive into the ultimate bash with the charismatic star!
For those seeking indulgence through Galaxy Macau’s award-winning gastronomic collection of restaurants, cafes and lounges, guests are invited on a remarkable culinary journey, where acclaimed chefs present refreshing seasonal creations crafted with the finest ingredients from around the world.
Whether pursuing adrenaline-fuelled thrills, embracing the excitement of water adventures, discovering luxury shopping experiences or spending quality time with family and friends, guests can find endless ways to celebrate their shining moments at Galaxy Macau. With a host of exciting new attractions, exclusive rewards to unlock more of Galaxy, as well as world-class signature entertainment continuing throughout August, there has never been a better time to experience why Galaxy Macau is the destination Where Summer Comes to Play.
For more information, please visit www.galaxymacau.com
Hashtag: #GalaxyMacau
The issuer is solely responsible for the content of this announcement.
About Galaxy Macau Integrated Resort
Galaxy Macau, The World-class Luxury Integrated Resort delivers the “Most Spectacular Entertainment and Leisure Destination in the World”. Developed at an investment of HK$43 billion, the property covers 1.1 million-square-meter of unique entertainment and leisure attractions that are unlike anything else in Macau. Nine award-winning world-class luxury hotels provide close to 5,000 rooms, suites and villas. They include Banyan Tree Macau, Galaxy Hotel, Hotel Okura Macau, JW Marriott at Galaxy Macau, The Ritz-Carlton, Macau, Broadway Hotel, Raffles at Galaxy Macau, Andaz Macau, and Capella at Galaxy Macau. Unique to Galaxy Macau, the 75,000-square-meter Grand Resort Deck features the world’s longest Skytop Adventure Rapids at 575-meters, the largest Skytop Wave Pool with waves up to 1.5-meters high and 150-meters pristine white sand beach. Two five-star spas from Banyan Tree Spa Macau and The Ritz- Carlton Spa, Macau help guests relax and rejuvenate.
As the dining destination in Asia, Galaxy Macau offers a wide variety of gastronomic delights, exquisite experiences and ingredients of the finest quality with over 120 dining options from Michelin dining to authentic delicacies.
Embark on a delightful and rewarding journey at Galaxy Promenade, the one-stop shopping destination boasting some of the world’s most iconic luxury brands. Be the first to get the latest limited-edition items; explore fascinating pop-ups by coveted labels and revel in fabulous shopping rewards and privileges. Our VIPs are entitled to a highly-curated experience with dedicated personal shoppers at guests’ service, and be invited to exclusive luxury brand events. A different caliber of privileges and rewards also await. Discover the joys of fashion and stand at the forefront of style and sophistication—Galaxy Promenade has everything guests need to stay ahead of the style game.
Galaxy Cinemas takes immersive movie experiences to the next level with the latest audio-visual technology, ultra-luxurious facilities and bespoke services; CHINA ROUGE, one-of-a-kind cabaret lounge that evokes the glamor of Shanghai’s golden era with stylish entertainment and customizable surrounds; and Foot Hub, which presents the traditional art of reflexology for authentic relaxation and revitalization. For Authentic Macau Flavours and Vibrant Asian Experiences, Broadway Macau – just a 90-second walk via a bridge from Galaxy Macau, has over 35 Authentic Macau & Asian Flavours at Broadway Food Street. The 2,500-seat Broadway Theatre plays host to world-class entertainers and a diverse array of cultural events.
Meeting, incentive and banquet groups are also catered to with a portfolio of unique venues in Galaxy Macau and an expert service team. Galaxy International Convention Center (GICC) is the latest addition to the Group’s ever-expanding integrated resort precinct and will usher in a new era for the MICE industry in Macau. GICC is a world-class event venue featuring 40,000-square-meters of total flexible MICE, and the 16,000-seat Galaxy Arena – the largest indoor arena in Macau.
For more details, please visit 
www.galaxymacau.com, www.broadwaymacau.com.mo and www.galaxyicc.com.
