Media OutReach
Singapore’s Female Entrepreneurs Find Global Success on Amazon
After several years in the corporate world, Ruth realised that something was missing in her life—a deeper sense of purpose. Driven by her lifelong love for dogs, Ruth founded Race&Herd in 2020, using her expertise as a certified dog behaviour expert to create science-backed toys for dogs that require high physical and mental stimulation.
When Ruth saw her dog Dinky’s enthusiastic response to a horse ball, she identified an untapped market opportunity. “Race&Herd recognised what other brands had overlooked—dogs have natural herding instincts that traditional toys weren’t addressing. This insight led to the creation of our signature herding ball, establishing Race&Herd as the pioneer in this innovative product category.”
With a vision to make Race&Herd a global brand, Ruth launched her business through Amazon Global Selling. As demand for Race&Herd products continues to grow today, Ruth has expanded her reach to more markets in Canada, Australia, the United Kingdom, Germany, and Mexico.
“Seeing my ideas transform into products that make dogs happy is the most rewarding part of what I do. There’s nothing quite like watching your vision materialise and knowing it’s making a positive difference by bringing people and their pet closer together.”
Ruth’s advice for aspiring entrepreneurs: “Keep your passion alive! While competition can be fierce, stay connected to what excites you and keep innovating—because innovation is what keeps you ahead of the competition.”
2) Yvon, CEO and Founder, Hegen
For Yvon, the journey to entrepreneurship has been driven by a strong will to make a positive impact on mothers and their experience with breastfeeding.
Yvon’s vision birthed the now-iconic “Sqround” (square-round) bottle —an innovative design without screw thread, making it easier for babies to hold, and to simplify stacking and storage for mothers. “Initially questioned by the industry, the “Sqround” bottle, featuring the award-winning Press-To-Close, Twist-To-Open™ (PCTO™) innovation, redefined convenience with its effortless one-hand closure. Our no screw-thread Press-To-Close, Twist-To-Open™ innovation set Hegen apart and helped make us a leader in innovation in the mother and baby industry,” says Yvon.
As a woman navigating a traditionally male-dominated baby care industry, Yvon says she faced the challenge of making her voice heard, and had to break barriers with resilience and unwavering determination. “Each obstacle became an opportunity to challenge limitations and push boundaries, not just for myself but for other women in business.”
Yvon’s advice to aspiring entrepreneurs: “Dream big and never limit what you can achieve! When we allow ourselves to dream boldly, we can unlock possibilities that we never thought were possible.”
In 2016, Hegen began selling in the Amazon US store (Amazon.com) and has since expanded to Amazon.sg after finding success in the U.S. Becoming an Amazon seller has opened the brand to marketing and selling globally — allowing Hegen to reach mothers around the world easily.
3) Ann and Christina, Co-Founders, Nook Theory
In 2020, during the pandemic, home became the center of everything—work, leisure, family, personal and social life. Ann and Christina, best friends turned business partners, saw an opportunity to bring more warmth and comfort into homes everywhere. They founded Nook Theory, a lifestyle brand offering everyday living items – such as their best-selling Better Days insulated bags, eco-friendly bamboo plates and reusable multi-pockets shopping bags) – designed to seamlessly blend function, style, and sustainability. Nook Theory is now a thriving home and lifestyle brand in the Amazon store, reaching customers across the U.S., Canada and Mexico.
When asked about the challenges of being women entrepreneurs, Ann replies: “Entrepreneurship is a constant balancing act of highs and lows. When challenges arise, don’t let them weigh you down. Always remember your strength and your ‘why’ [you are doing this], and let them be the driving force to turn setbacks into comebacks”
Ann and Christina’s advice to entrepreneurs: “When launching a business, it’s easy for entrepreneurs to fall into the trap of overthinking— getting stuck in analysis paralysis and never taking the first step,” Christina shares. “Research and risk analysis are important but the key is to act quickly because the market can shift. Don’t overthink —just take that first step!”
4) Riyana, Founder, Everiday Foods
Riyana’s journey began with a passion for holistic health, born from her own struggles: a demanding job in finance and a host of health issues which forced her to re-evaluate her lifestyle.
Earning her certification as a Holistic Nutritionist (NTP) and recognising her clients’ desire for healthy yet authentic Asian pantry staples, Riyana launched Everiday Foods on Amazon in 2023. Leveraging Amazon Global Selling, she expanded from her Singapore kitchen to the U.S., meeting an overseas demand for unique Asian flavours such as gluten-free and vegan chili sauces and sambals.
When asked about the challenges of being a woman in business, Riyana replies: “Honestly, being a woman has been an advantage in many ways. The entrepreneurial community—especially in the food and wellness space—has been incredibly supportive and I’ve found that women-led businesses often attract a loyal, engaged customer base.”
Riyana said her challenges came from being a solopreneur having to build a business from the ground up: “I had to wear many hats, from product development to operations to marketing, which can be overwhelming. Learning to delegate and build the right support system has been key to overcoming these hurdles.”
“I also doubted if I could compete with bigger brands. Overtime, I learned that authenticity and building a strong brand identity matters more than size. Leveraging my expertise in nutrition and creating products I truly believe in helped me push through those doubts.”
Riyana’s advice to aspiring women entrepreneurs: “Start before you feel ready. Build a strong network, know your numbers, and trust your unique approach — that’s your strength.”
Hashtag: #AmazonGlobalSelling #AmazonSingapore #InternationalWomen’sDay #IWD
The issuer is solely responsible for the content of this announcement.
Media OutReach
HKPC’s “Foresight 2026” Bridges Opportunities with the 15th Five-Year Plan Help Enterprises Grasp the Latest Economic and Technological Trends Create a Successful Road to Go Global
The Honourable Paul CHAN Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of the Hong Kong Special Administrative Region, officiated at the forum and expressed, “The country has consistently given strong support to Hong Kong’s development of innovation and technology. Whether in the ’14th Five‑Year Plan’ or in the recommendations for the ’15th Five‑Year Plan’, there is clear support for Hong Kong to develop into an international innovation and technology hub”. He added, “Looking ahead, we will continue to proactively align with national development strategies, promote the deep integration of technological innovation and industrial innovation, and further strengthen the linkage between technology and industry. We will encourage enterprises to devote more effort in research and development, expand the scope of technology applications, and nurture innovative enterprises with an international outlook and forward-looking vision, driving the economy toward a high value-added and more diversified future”.
The Honourable Sunny TAN, Chairman of Hong Kong Productivity Council, said in the closing remarks, “The ’15th Five-Year Plan’ brings significant and far-reaching development opportunities to Hong Kong. At the Political Bureau of the Communist Party of China Central Committee’s recent group study session, President Xi Jinping urged adopting a strategy whereby industry poses questions and science and technology provide the answers. HKPC will continue to play an active role in promoting innovation and industrial upgrading, closely echoing the overall development strategies of the national and HKSAR Government, and making good use of innovative technologies to address business challenges, providing comprehensive support to enterprises to accelerate their upgrading and transformation, enhance their competitiveness, and seize new opportunities”.
Unlocking Hong Kong’s Connectivity Advantages and Gathering Leadership Wisdom
The “ForeSight Visionary Leaders Panel” was held at the day, moderated by Mr Vincent WONG, Columnist and Media Veteran, and invited industry leaders including Ms ZHI Tao, Founder of Beijing Yunji Technology Ltd., Mr WANG Yong Chao, Founder and Chairman of Henan Oriental Materials Company Ltd., Mr Jonathan CHIU, President of Schneider Electric Hong Kong, Mr Peter YAN, JP, Director-General, Office for Attracting Strategic Enterprises of the Government of the Hong Kong Special Administrative Region, and Mr Mohamed D. BUTT, MH, Executive Director of Hong Kong Productivity Council, to share their insights. The topic features three key areas of enterprise going global, technological empowerment and talent development, and delved into the practical experience of how enterprises can achieve innovation-driven and high-quality development under the national “15th Five-Year Plan” through Hong Kong’s role as a “bridgehead”, Chinese brands going international through Hong Kong, Hong Kong’s advantages in technical support and innovative talent gathering, and how it can provide the Chinese Mainland enterprises with a one-stop platform for upgrading and going globally.
Realising the Full Empowerment of Enterprises to “Go Global”
HKPC echoes the national and HKSAR Government’s development strategies to address business challenges and industrial technology needs. Over the years, HKPC has successfully assisted many Chinese Mainland and local enterprises in expanding overseas markets, with many of these expansions implemented in Southeast Asia, Europe, ASEAN and the Middle East, etc., achieving upgrades and internationalisation. In recent years, HKPC and OASES have jointly established an “introduction-application-growth-go global” service model to help enterprises go global, with success cases include Westwell, Yunji Technology, UNISEE, etc. HKPC will continue to work with OASES to leverage the advantages of “Made in Hong Kong” to help enterprises connecting the world through Hong Kong.
Mr Peter YAN, JP, Director-General, Office for Attracting Strategic Enterprises of the Government of the Hong Kong Special Administrative Region, said, “Hong Kong possesses a robust financial system, deep talent pool, and an international environment that integrates with international regulations, standards and operation practices. Coupled with the government’s relevant industry policies and long-established overseas networks, Hong Kong provides unique support for Chinese Mainland enterprises to use Hong Kong as a base to go global, as well as for overseas enterprises to development in the GBA. OASES is dedicated to attracting global strategic enterprises from five strategic I&T sectors, actively aligning with the national 15th Five-Year Plan. We provide comprehensive landing support services and assist enterprises in establishing their ‘first project’ in Hong Kong, fully leveraging Hong Kong’s role as a ‘Super Connector’ and ‘Super Value-Added'”.
At the same time, HKPC, as a member of the GoGlobal Task Force of the HKSAR Government, will continue to focus on providing “Six Tactics to Go Global” for enterprises through “The Cradle Go Global Service Centre” (The Cradle), including smart production, Technology research and development and evaluation, international standards and testing, professional services, training and on-site visits, and funding schemes, to support Hong Kong to leverage its unique advantages and empower enterprises to expand overseas with high quality.
Since its establishment in April, The Cradle has attracted more than 350 companies that have expressed interest in using its services. Among these, over 100 cases have entered a concrete follow‑up stage. Together with overseas expansion projects supported prior to its establishment, the cumulative total exceeds 450 cases.
For more details, please watch the video “Six Tactics to Go Global“.
Bringing the strengths of Government, Industry, Academia, Research and Investment to Build an Innovative Industrial Ecosystem
HKPC has been working closely with the government, industry, academia, research and investment sectors to promote new industrialisation and enhance the new quality productive forces of industries, including:
- The major project led by Harbin Institute of Technology on key technologies and equipment for circular economy: Provide dynamic identification and big data resource pool construction solutions for multi-source solid waste in megaurban agglomerations
- The project led by Jiangsu University on wheat green smart processing and key technology integration and industrialisation demonstration: Provide core technical support such as AI and the Internet of Things
- Tsinghua University: Jointly established a technology centre to focus on the industrial transformation of intelligent manufacturing and AI technology
- Zuquan Research Institute of Fudan University: Signed a cooperation agreement to promote collaboration and transformation of scientific and technological outcomes between Shanghai and Hong Kong
HKPC will continue to promote cross-sectoral dialogue between government, industry, academia, research and investment, focusing on the implementation of future industries and technology applications, and helping to build Hong Kong into a key node in the global I&T value chain.
Click here to download the high-resolution photos
Photo caption:
- HKPC’s annual flagship event, “ForeSight 2026”, themed “Empowering the Innovation Ecosystem and Bridging Hong Kong with New Opportunities under the 15th Five‑Year Plan,” brought together numerous government and business leaders.
- The Honourable Paul CHAN Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of the Hong Kong Special Administrative Region, delivered a speech as the guest of honour at the “ForeSight 2026”, pointing out that going forward, efforts will continue to proactively align with national development strategies and promote the deep integration of technological innovation and industrial innovation.
- The Honourable Sunny TAN, Chairman of the Hong Kong Productivity Council and Legislative Council Member, said in his closing remarks that the Productivity Council will leverage innovation and technology to address enterprises’ real pain points, provide all‑round support to help enterprises accelerate their upgrading and transformation, enhance competitiveness, and seize new opportunities.
- The Honourable Paul CHAN Mo‑po, Financial Secretary of the Government of the Hong Kong Special Administrative Region, GBM, GBS, MH, JP (centre); The Honourable Sunny Tan, Chairman of the Hong Kong Productivity Council and Legislative Council Member (second from right); Mr Peter YAN, JP, Director-General, Office for Attracting Strategic Enterprises (second from left); Mr Emil YU, BBS, JP, Deputy Chairman of the Hong Kong Productivity Council (far right); and Mr Mohamed D. BUTT, MH, Executive Director of the Hong Kong Productivity Council (far left), attended HKPC’s annual flagship event, “ForeSight 2026”.
- Moderated by veteran media professional Dr. Vincent WONG, industry leaders shared their insights at the “ForeSight Visionary Leaders Panel”.
(From right to left) Mr Peter YAN, JP, Director-General, Office for Attracting Strategic Enterprises; Mr Jonathan CHIU, President, Hong Kong, Schneider Electric Hong Kong; Mr WANG Yong Chao, Founder & Chairman of Henan Oriental Materials Company Limited; Ms ZHI Tao, Founder of Beijing Yunji Technology Ltd.; and Mr Mohamed D. BUTT, MH, Executive Director of the Hong Kong Productivity Council.
Hashtag: #HKPC #Foresight2026
The issuer is solely responsible for the content of this announcement.
About Hong Kong Productivity Council
The Hong Kong Productivity Council (HKPC) is a statutory body established in 1967, dedicated to enhancing the productivity and competitiveness of Hong Kong enterprises through world-class applied R&D, innovative technology services, and integrated manufacturing solutions. As a market-oriented, international R&D organisation, HKPC leverages its deep expertise and extensive industry experience in key areas such as AI, advanced manufacturing, life and health technology, green technology and new energy to drive new industrialisation and support the growth of emerging and future industries.
HKPC focuses on addressing business challenges and industrial technology needs, promoting the full integration between technological and industrial innovation. Through technology transfer, product innovation, intellectual property protection and commercialisation of R&D outcomes, the Council fosters collaboration with the local business community as well as top global R&D institutions, delivering added value to industries and advancing the development of new productive forces. HKPC’s world-class R&D achievements have been widely recognised over the years, winning an array of local and overseas accolades, reinforcing Hong Kong’s role as an international innovation and technology centre and a smart city.
To help enterprises capitalise on Hong Kong’s strengths in international connectivity to expand into global markets, HKPC offers comprehensive overseas expansion services tailored to critical areas including product development, technology, manufacturing, and management, enabling businesses to successfully go global from Hong Kong.
HKPC is also committed to providing timely and practical support to SMEs and startups with timely and practical, assisting them in accessing Government funding programmes. Through its FutureSkills training initiatives, HKPC helps both industry and academia stay ahead in latest digital and STEM technologies, nurturing a future-ready talent pool for Hong Kong.
For more information, please visit HKPC’s website: www.hkpc.org/en.
Media OutReach
HKPC’s “Foresight 2026” Bridges Opportunities with the 15th Five-Year Plan Help Enterprises Grasp the Latest Economic and Technological Trends Create a Successful Road to Go Global
The Honourable Paul CHAN Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of the Hong Kong Special Administrative Region, officiated at the forum and expressed, “The country has consistently given strong support to Hong Kong’s development of innovation and technology. Whether in the ’14th Five‑Year Plan’ or in the recommendations for the ’15th Five‑Year Plan’, there is clear support for Hong Kong to develop into an international innovation and technology hub”. He added, “Looking ahead, we will continue to proactively align with national development strategies, promote the deep integration of technological innovation and industrial innovation, and further strengthen the linkage between technology and industry. We will encourage enterprises to devote more effort in research and development, expand the scope of technology applications, and nurture innovative enterprises with an international outlook and forward-looking vision, driving the economy toward a high value-added and more diversified future”.
The Honourable Sunny TAN, Chairman of Hong Kong Productivity Council, said in the closing remarks, “The ’15th Five-Year Plan’ brings significant and far-reaching development opportunities to Hong Kong. At the Political Bureau of the Communist Party of China Central Committee’s recent group study session, President Xi Jinping urged adopting a strategy whereby industry poses questions and science and technology provide the answers. HKPC will continue to play an active role in promoting innovation and industrial upgrading, closely echoing the overall development strategies of the national and HKSAR Government, and making good use of innovative technologies to address business challenges, providing comprehensive support to enterprises to accelerate their upgrading and transformation, enhance their competitiveness, and seize new opportunities”.
Unlocking Hong Kong’s Connectivity Advantages and Gathering Leadership Wisdom
The “ForeSight Visionary Leaders Panel” was held at the day, moderated by Mr Vincent WONG, Columnist and Media Veteran, and invited industry leaders including Ms ZHI Tao, Founder of Beijing Yunji Technology Ltd., Mr WANG Yong Chao, Founder and Chairman of Henan Oriental Materials Company Ltd., Mr Jonathan CHIU, President of Schneider Electric Hong Kong, Mr Peter YAN, JP, Director-General, Office for Attracting Strategic Enterprises of the Government of the Hong Kong Special Administrative Region, and Mr Mohamed D. BUTT, MH, Executive Director of Hong Kong Productivity Council, to share their insights. The topic features three key areas of enterprise going global, technological empowerment and talent development, and delved into the practical experience of how enterprises can achieve innovation-driven and high-quality development under the national “15th Five-Year Plan” through Hong Kong’s role as a “bridgehead”, Chinese brands going international through Hong Kong, Hong Kong’s advantages in technical support and innovative talent gathering, and how it can provide the Chinese Mainland enterprises with a one-stop platform for upgrading and going globally.
Realising the Full Empowerment of Enterprises to “Go Global”
HKPC echoes the national and HKSAR Government’s development strategies to address business challenges and industrial technology needs. Over the years, HKPC has successfully assisted many Chinese Mainland and local enterprises in expanding overseas markets, with many of these expansions implemented in Southeast Asia, Europe, ASEAN and the Middle East, etc., achieving upgrades and internationalisation. In recent years, HKPC and OASES have jointly established an “introduction-application-growth-go global” service model to help enterprises go global, with success cases include Westwell, Yunji Technology, UNISEE, etc. HKPC will continue to work with OASES to leverage the advantages of “Made in Hong Kong” to help enterprises connecting the world through Hong Kong.
Mr Peter YAN, JP, Director-General, Office for Attracting Strategic Enterprises of the Government of the Hong Kong Special Administrative Region, said, “Hong Kong possesses a robust financial system, deep talent pool, and an international environment that integrates with international regulations, standards and operation practices. Coupled with the government’s relevant industry policies and long-established overseas networks, Hong Kong provides unique support for Chinese Mainland enterprises to use Hong Kong as a base to go global, as well as for overseas enterprises to development in the GBA. OASES is dedicated to attracting global strategic enterprises from five strategic I&T sectors, actively aligning with the national 15th Five-Year Plan. We provide comprehensive landing support services and assist enterprises in establishing their ‘first project’ in Hong Kong, fully leveraging Hong Kong’s role as a ‘Super Connector’ and ‘Super Value-Added'”.
At the same time, HKPC, as a member of the GoGlobal Task Force of the HKSAR Government, will continue to focus on providing “Six Tactics to Go Global” for enterprises through “The Cradle Go Global Service Centre” (The Cradle), including smart production, Technology research and development and evaluation, international standards and testing, professional services, training and on-site visits, and funding schemes, to support Hong Kong to leverage its unique advantages and empower enterprises to expand overseas with high quality.
Since its establishment in April, The Cradle has attracted more than 350 companies that have expressed interest in using its services. Among these, over 100 cases have entered a concrete follow‑up stage. Together with overseas expansion projects supported prior to its establishment, the cumulative total exceeds 450 cases.
For more details, please watch the video “Six Tactics to Go Global“.
Bringing the strengths of Government, Industry, Academia, Research and Investment to Build an Innovative Industrial Ecosystem
HKPC has been working closely with the government, industry, academia, research and investment sectors to promote new industrialisation and enhance the new quality productive forces of industries, including:
- The major project led by Harbin Institute of Technology on key technologies and equipment for circular economy: Provide dynamic identification and big data resource pool construction solutions for multi-source solid waste in megaurban agglomerations
- The project led by Jiangsu University on wheat green smart processing and key technology integration and industrialisation demonstration: Provide core technical support such as AI and the Internet of Things
- Tsinghua University: Jointly established a technology centre to focus on the industrial transformation of intelligent manufacturing and AI technology
- Zuquan Research Institute of Fudan University: Signed a cooperation agreement to promote collaboration and transformation of scientific and technological outcomes between Shanghai and Hong Kong
HKPC will continue to promote cross-sectoral dialogue between government, industry, academia, research and investment, focusing on the implementation of future industries and technology applications, and helping to build Hong Kong into a key node in the global I&T value chain.
Click here to download the high-resolution photos
Photo caption:
- HKPC’s annual flagship event, “ForeSight 2026”, themed “Empowering the Innovation Ecosystem and Bridging Hong Kong with New Opportunities under the 15th Five‑Year Plan,” brought together numerous government and business leaders.
- The Honourable Paul CHAN Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of the Hong Kong Special Administrative Region, delivered a speech as the guest of honour at the “ForeSight 2026”, pointing out that going forward, efforts will continue to proactively align with national development strategies and promote the deep integration of technological innovation and industrial innovation.
- The Honourable Sunny TAN, Chairman of the Hong Kong Productivity Council and Legislative Council Member, said in his closing remarks that the Productivity Council will leverage innovation and technology to address enterprises’ real pain points, provide all‑round support to help enterprises accelerate their upgrading and transformation, enhance competitiveness, and seize new opportunities.
- The Honourable Paul CHAN Mo‑po, Financial Secretary of the Government of the Hong Kong Special Administrative Region, GBM, GBS, MH, JP (centre); The Honourable Sunny Tan, Chairman of the Hong Kong Productivity Council and Legislative Council Member (second from right); Mr Peter YAN, JP, Director-General, Office for Attracting Strategic Enterprises (second from left); Mr Emil YU, BBS, JP, Deputy Chairman of the Hong Kong Productivity Council (far right); and Mr Mohamed D. BUTT, MH, Executive Director of the Hong Kong Productivity Council (far left), attended HKPC’s annual flagship event, “ForeSight 2026”.
- Moderated by veteran media professional Dr. Vincent WONG, industry leaders shared their insights at the “ForeSight Visionary Leaders Panel”.
(From right to left) Mr Peter YAN, JP, Director-General, Office for Attracting Strategic Enterprises; Mr Jonathan CHIU, President, Hong Kong, Schneider Electric Hong Kong; Mr WANG Yong Chao, Founder & Chairman of Henan Oriental Materials Company Limited; Ms ZHI Tao, Founder of Beijing Yunji Technology Ltd.; and Mr Mohamed D. BUTT, MH, Executive Director of the Hong Kong Productivity Council.
Hashtag: #HKPC #Foresight2026
The issuer is solely responsible for the content of this announcement.
About Hong Kong Productivity Council
The Hong Kong Productivity Council (HKPC) is a statutory body established in 1967, dedicated to enhancing the productivity and competitiveness of Hong Kong enterprises through world-class applied R&D, innovative technology services, and integrated manufacturing solutions. As a market-oriented, international R&D organisation, HKPC leverages its deep expertise and extensive industry experience in key areas such as AI, advanced manufacturing, life and health technology, green technology and new energy to drive new industrialisation and support the growth of emerging and future industries.
HKPC focuses on addressing business challenges and industrial technology needs, promoting the full integration between technological and industrial innovation. Through technology transfer, product innovation, intellectual property protection and commercialisation of R&D outcomes, the Council fosters collaboration with the local business community as well as top global R&D institutions, delivering added value to industries and advancing the development of new productive forces. HKPC’s world-class R&D achievements have been widely recognised over the years, winning an array of local and overseas accolades, reinforcing Hong Kong’s role as an international innovation and technology centre and a smart city.
To help enterprises capitalise on Hong Kong’s strengths in international connectivity to expand into global markets, HKPC offers comprehensive overseas expansion services tailored to critical areas including product development, technology, manufacturing, and management, enabling businesses to successfully go global from Hong Kong.
HKPC is also committed to providing timely and practical support to SMEs and startups with timely and practical, assisting them in accessing Government funding programmes. Through its FutureSkills training initiatives, HKPC helps both industry and academia stay ahead in latest digital and STEM technologies, nurturing a future-ready talent pool for Hong Kong.
For more information, please visit HKPC’s website: www.hkpc.org/en.
Major Milestone Enables AUSTRIACARD to Serve Banking Sector in Kingdom of Saudi Arabia
VIENNA, AUSTRIA – EQS Newswire – 4 February 2026 – AUSTRIACARD HOLDINGS is proud to announce it has successfully obtained the Card Chip Profile certification (Certificate No. CV071) with the Saudi Central Bank (SAMA) for the mada debit card scheme, marking a significant milestone in the company’s expansion strategy.
This certification represents a major and important achievement for AUSTRIACARD, demonstrating the company’s commitment to meeting the highest international standards for payment card technology. The successful completion of SAMA’s rigorous certification process validates AUSTRIACARD’s technical excellence and quality standards in chip card manufacturing.
“We are immensely proud of this achievement,” said Mohamed Chemloul, Group CTO of AUSTRIACARD HOLDINGS. “This certification stands as a testament to our team’s dedication to excellence and our commitment to delivering world-class payment solutions. This achievement allows AUSTRIACARD to add KSA banks and financial institutions to our growing family of satisfied customers worldwide, further strengthening our position as a trusted partner in the global payments industry.”
Burak Bilge, EVP Türkiye, Middle East and Africa at AUSTRIACARD HOLDINGS, emphasized: “This certification enables us to bring our full suite of payment card solutions to the Saudi market. We are committed to being a long-term partner in the KSA and the broader Middle East region’s success journey, supporting the digital transformation initiatives. We look forward to partnering with banks and financial institutions to support their growth objectives and enhance their customer’s experience.”
The Kingdom of Saudi Arabia (KSA) represents one of the most dynamic and rapidly evolving financial markets in the Middle East and North Africa region. With Vision 2030 driving digital transformation across all sectors, Saudi Arabia’s payment ecosystem is experiencing unprecedented growth and modernization. The mada scheme, as the national payment network, plays a crucial role in the KSA’s financial infrastructure, processing millions of transactions daily.
AUSTRIACARD is a global provider of identity and payment solutions with a strategic focus on digital transformation technologies powered by proprietary technology and AI capabilities. Headquartered in Vienna, Austria, the company operates 9 manufacturing hubs across strategic markets in Europe and the United States, maintaining a global sales footprint that ensures client proximity and service excellence.
ABOUT AUSTRIACARD HOLDINGS AG
AUSTRIACARD HOLDINGS AG leverages over 130 years of experience in information management, printing, and communications to deliver secure and transparent experiences for its customers. They offer a comprehensive suite of products and services, including payment solutions, identification solutions, smart cards, card personalization, digitization solutions, and secure data management. ACAG employs a global workforce of 2,400 people and is publicly traded on both the Athens and Vienna Stock Exchanges under the symbol ACAG. www.austriacard.com
Contact Person: Theoni Dimopoulou, Group Communications & Marketing Manager
Tel.: T: +43 (1) 61065 – 355
E-Mail: [email protected]
Website: www.austriacard.com
Symbol: ACAG
ISIN: AT0000A325L0
Stock Exchanges: Vienna Prime Market, Athens Main Market
Hashtag: #AUSTRIACARD
The issuer is solely responsible for the content of this announcement.
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