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Singapore’s Female Entrepreneurs Find Global Success on Amazon
After several years in the corporate world, Ruth realised that something was missing in her life—a deeper sense of purpose. Driven by her lifelong love for dogs, Ruth founded Race&Herd in 2020, using her expertise as a certified dog behaviour expert to create science-backed toys for dogs that require high physical and mental stimulation.
When Ruth saw her dog Dinky’s enthusiastic response to a horse ball, she identified an untapped market opportunity. “Race&Herd recognised what other brands had overlooked—dogs have natural herding instincts that traditional toys weren’t addressing. This insight led to the creation of our signature herding ball, establishing Race&Herd as the pioneer in this innovative product category.”
With a vision to make Race&Herd a global brand, Ruth launched her business through Amazon Global Selling. As demand for Race&Herd products continues to grow today, Ruth has expanded her reach to more markets in Canada, Australia, the United Kingdom, Germany, and Mexico.
“Seeing my ideas transform into products that make dogs happy is the most rewarding part of what I do. There’s nothing quite like watching your vision materialise and knowing it’s making a positive difference by bringing people and their pet closer together.”
Ruth’s advice for aspiring entrepreneurs: “Keep your passion alive! While competition can be fierce, stay connected to what excites you and keep innovating—because innovation is what keeps you ahead of the competition.”
2) Yvon, CEO and Founder, Hegen
For Yvon, the journey to entrepreneurship has been driven by a strong will to make a positive impact on mothers and their experience with breastfeeding.
Yvon’s vision birthed the now-iconic “Sqround” (square-round) bottle —an innovative design without screw thread, making it easier for babies to hold, and to simplify stacking and storage for mothers. “Initially questioned by the industry, the “Sqround” bottle, featuring the award-winning Press-To-Close, Twist-To-Open™ (PCTO™) innovation, redefined convenience with its effortless one-hand closure. Our no screw-thread Press-To-Close, Twist-To-Open™ innovation set Hegen apart and helped make us a leader in innovation in the mother and baby industry,” says Yvon.
As a woman navigating a traditionally male-dominated baby care industry, Yvon says she faced the challenge of making her voice heard, and had to break barriers with resilience and unwavering determination. “Each obstacle became an opportunity to challenge limitations and push boundaries, not just for myself but for other women in business.”
Yvon’s advice to aspiring entrepreneurs: “Dream big and never limit what you can achieve! When we allow ourselves to dream boldly, we can unlock possibilities that we never thought were possible.”
In 2016, Hegen began selling in the Amazon US store (Amazon.com) and has since expanded to Amazon.sg after finding success in the U.S. Becoming an Amazon seller has opened the brand to marketing and selling globally — allowing Hegen to reach mothers around the world easily.
3) Ann and Christina, Co-Founders, Nook Theory
In 2020, during the pandemic, home became the center of everything—work, leisure, family, personal and social life. Ann and Christina, best friends turned business partners, saw an opportunity to bring more warmth and comfort into homes everywhere. They founded Nook Theory, a lifestyle brand offering everyday living items – such as their best-selling Better Days insulated bags, eco-friendly bamboo plates and reusable multi-pockets shopping bags) – designed to seamlessly blend function, style, and sustainability. Nook Theory is now a thriving home and lifestyle brand in the Amazon store, reaching customers across the U.S., Canada and Mexico.
When asked about the challenges of being women entrepreneurs, Ann replies: “Entrepreneurship is a constant balancing act of highs and lows. When challenges arise, don’t let them weigh you down. Always remember your strength and your ‘why’ [you are doing this], and let them be the driving force to turn setbacks into comebacks”
Ann and Christina’s advice to entrepreneurs: “When launching a business, it’s easy for entrepreneurs to fall into the trap of overthinking— getting stuck in analysis paralysis and never taking the first step,” Christina shares. “Research and risk analysis are important but the key is to act quickly because the market can shift. Don’t overthink —just take that first step!”
4) Riyana, Founder, Everiday Foods
Riyana’s journey began with a passion for holistic health, born from her own struggles: a demanding job in finance and a host of health issues which forced her to re-evaluate her lifestyle.
Earning her certification as a Holistic Nutritionist (NTP) and recognising her clients’ desire for healthy yet authentic Asian pantry staples, Riyana launched Everiday Foods on Amazon in 2023. Leveraging Amazon Global Selling, she expanded from her Singapore kitchen to the U.S., meeting an overseas demand for unique Asian flavours such as gluten-free and vegan chili sauces and sambals.
When asked about the challenges of being a woman in business, Riyana replies: “Honestly, being a woman has been an advantage in many ways. The entrepreneurial community—especially in the food and wellness space—has been incredibly supportive and I’ve found that women-led businesses often attract a loyal, engaged customer base.”
Riyana said her challenges came from being a solopreneur having to build a business from the ground up: “I had to wear many hats, from product development to operations to marketing, which can be overwhelming. Learning to delegate and build the right support system has been key to overcoming these hurdles.”
“I also doubted if I could compete with bigger brands. Overtime, I learned that authenticity and building a strong brand identity matters more than size. Leveraging my expertise in nutrition and creating products I truly believe in helped me push through those doubts.”
Riyana’s advice to aspiring women entrepreneurs: “Start before you feel ready. Build a strong network, know your numbers, and trust your unique approach — that’s your strength.”
Hashtag: #AmazonGlobalSelling #AmazonSingapore #InternationalWomen’sDay #IWD
The issuer is solely responsible for the content of this announcement.
Media OutReach
Midea Hiconics Teams Up with MIA Group to Bring New Solar Tech to Pakistan
Hardware Built for Local Conditions
The company isn’t just showing off standard gear; they’ve brought systems specifically designed to handle the challenges of the local energy landscape.
- PowerX1 Hybrid Inverters: Intelligent energy management, seamlessly switching between solar, battery, and grid for stable, uninterrupted power. Supports multi-source integration and rapid power transition.
- Powerinfi All-in-one ESS: ISO 13849 PL-d and IEC 62443 certified for functional safety and cybersecurity. Features a multi-layer battery safety system within a compact design.
- Advanced Solar & System Protection: Incorporates N-type HOT3.0 solar cell technology for enhanced low-light performance. The system boasts an IP66 rating for superior dust and water resistance.
A New Partnership with MIA Group
The big news from the show floor is the new Annual Channel Distribution Strategic Partnership with MIA Group. MIA Group is already a household name in Pakistan for HVAC and energy, and this deal means they’ll be the main bridge for Midea Hiconics’ tech to reach the local market.
“We’re excited to get to work with MIA Group,” a Midea Hiconics spokesperson said. “They have the reach and the local knowledge we need. By putting our hardware in their hands, we’re making it much easier for people here to switch to reliable, clean energy without the usual headaches.”
Media Contact:
Midea Hiconics Press Office
Website: https://www.hiconics-global.com/
Location: Solar Pakistan 2026, Booth A-3-8
Hashtag: #MideaHiconics
The issuer is solely responsible for the content of this announcement.
About Midea Hiconics
Midea Hiconics (SHE: 300048) has been around since 2003 and joined the Midea Group in 2020. They focus on green energy, home storage, and industrial tech, building smart tools that help people take control of their own power.
Check out https://www.hiconics-global.com/ for more info.
Media OutReach
Green SM And Umoney Partner To Build An Integrated Mobility And Digital Finance Ecosystem In Laos
Under the agreement, Umoney will be integrated as a direct payment method within the Green SM app. The two parties will also implement an embedded integration model enabling Umoney users to seamlessly access Green SM’s mobility services directly within the Umoney platform.
For the first time in Laos, customers will experience a fully seamless ride-hailing journey with fares processed instantly via the Umoney e-wallet upon trip completion, replacing the previously common manual bank transfer method. Users simply link their Umoney wallet to the Green SM app for fast, convenient, and fully cashless transactions. Additionally, customers using partner banking applications can pay drivers through Umoney’s QR system, delivering a flexible, fast, and secure payment experience that enhances user convenience and broadens customer reach across both platforms.
As part of the collaboration, Green SM Laos will provide comprehensive mobility solutions for Umoney’s enterprise partners and individual customers, including Green SM Car electric ride-hailing, Green SM Limo, Green SM Airport transfer services, as well as corporate travel packages and flexible, customized mobility plans. Umoney, in turn, will collaborate with Green SM to develop digital financial and payment solutions tailored for drivers within the Green SM ecosystem, encompassing e-wallet services, direct income disbursement, operational expense payments, and cash flow management tools. This synergy is designed to optimize operational efficiency while enhancing the experience for businesses, drivers, and end-users alike.
Beyond mobility and payment solutions, both parties plan to expand their shared digital services ecosystem by integrating Umoney and Unitel’s telecommunications and digital utilities into the Green SM platform, including SIM card registration, mobile top-ups, data package purchases, and other digital services, thereby enhancing the value proposition for users across both platforms.
The two companies will also jointly roll out customer benefit programs targeting Umoney users in Laos, with a particular focus on airports, transaction points, and key high-traffic locations. Through integrated service offerings and incentives promoting electric mobility, Green SM and Umoney aim to foster environmentally responsible travel habits while delivering greater value to customers within their shared ecosystem.
Mr. Ha Chien Thang, Director of Star Fintech Sole Co., Ltd, shared:”Our partnership with Green SM marks a significant milestone in Umoney’s strategy to develop a comprehensive digital finance ecosystem in Laos. The integration of payment capabilities and digital services not only enhances user convenience but also contributes to the advancement of cashless payments and the broader digital transformation of the economy.”
Ms. Tran Hanh An, Director of Mobility Services Sales at Green SM Vietnam & Laos, stated: “The partnership between Umoney and Green SM reflects a shared commitment to connecting the essential infrastructures of modern urban life, from digital finance and telecommunications to a green mobility ecosystem. Through this collaboration, we aim to expand benefits for our customers and driver community while driving meaningful green transformation that is firmly grounded in everyday mobility and consumption needs.”
Furthermore, Green SM and Umoney will collaborate on multi-channel communications initiatives to strengthen brand awareness and expand their combined customer base. Planned activities include co-branded campaigns, promotional programs for new users, digital platform communications, and on-ground experiential activations in key markets.
The partnership between Green SM and Umoney marks a significant convergence of two leading ecosystems in green mobility and digital finance in Laos, united in their pursuit of integrated service solutions that meet the increasingly diverse demands of modern urban life. This collaboration also represents a pivotal step toward fostering innovation, elevating the user experience, and contributing to the sustainable growth of the digital economy in Laos.
Hashtag: #GreenSM
The issuer is solely responsible for the content of this announcement.
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HKUST and Times Higher Education Co-Host Asia Universities Summit 2026
Global Leaders Converge to Shape the Future of Higher Education in Asia
HONG KONG SAR – Media OutReach Newswire – 24 April 2026 – The Hong Kong University of Science and Technology (HKUST) and Times Higher Education (THE) co-hosted the Asia Universities Summit 2026 from April 22 to 24. Under the theme “Igniting Global Transformation: Asia’s Leadership,” the three-day premier event explores Asia’s pivotal role in reshaping global innovation and addressing pressing societal challenges through higher education.
The Summit holds particular significance as it coincides with HKUST’s 35th anniversary and marks a decade of partnership between the University and THE since the inaugural summit. This year’s event has attracted over 600 university presidents, policymakers, and industry titans from 25 countries and regions, underscoring a collective commitment to advancing the academic landscape across the continent.
The Summit officially commenced on April 22 at HKUST’s Shaw Auditorium, with the opening ceremony officiated by Dr. SZE Chun-Fai, Jeff, Acting Secretary for Education of the Hong Kong Special Administrative Region (HKSAR) Government; Prof. Nancy IP, President of HKUST; Phil BATY, Chief Global Affairs Officer, and Mei Mei LIM, President, Asia Pacific, from THE.
In her opening remarks, President Ip underscored the need for cross-border collaboration and the evolving role of universities in a rapidly changing world. She said, “As HKUST celebrates its anniversary and a decade of partnership with Times Higher Education, we gather at a defining moment for our region. Asia is increasingly shaping the direction of global innovation, talent development, and societal transformation. In this era of rapid technological advancement and constant change—from artificial intelligence to climate resilience—the challenge of progress lies in anticipating needs and shaping solutions, which calls for a fundamental rethinking of how universities lead. At HKUST, we firmly believe that no single institution can address these global challenges alone; progress will come through openness, partnership, and shared responsibility.
Hong Kong is unique in being the only city in the world with five universities ranked among the global top 100, underscoring its role as a leading international hub for exchange and innovation. Building on this strength, HKUST has initiated dialogues with the world’s leading universities and invited them to Hong Kong to explore opportunities for a university town. This Summit reflects our long‑standing commitment to bringing institutions together to exchange ideas, build meaningful collaborations, and take collective action. By convening leaders from across Asia and beyond, we aim to turn thoughtful dialogue into real impact for our communities and for society at large.”
Dr. SZE Chun-Fai, Jeff, highlighted Hong Kong’s unique position as an international education hub, stating, “Universities today are not only centers of knowledge creation but also powerful drivers of innovation, resilience, and societal impact. In an era of rapid technological advancement, higher education must translate cutting-edge research into real-world solutions that address global challenges. HKUST exemplifies this excellence and achieves remarkable rankings, with its entrepreneurial story equally unmatched, demonstrating the worldwide impact of its research discoveries. Hong Kong has long served as the world’s super-connector and super-value adder, bridging East and West. Our highly internationalized and diversified post-secondary education system positions us ideally to facilitate this convergence between global academic networks and the opportunities of the Chinese Mainland and the wider region. Education, technology, and talent form a foundational triad for success. By fostering talent attraction, interdisciplinary education, industry-academic partnerships, and research collaborations with our counterparts elsewhere, we are building a vibrant ecosystem that strengthens Hong Kong’s innovation edge, contributing to Asia as well as national development.”
Phil Baty reaffirmed THE’s enduring partnership of trust with HKUST and celebrated Asia’s rising global influence, stating, “A decade ago, right here on this stunning campus, THE launched its first-ever Asia Universities Summit. Today, we are witnessing a tilt in the balance of power in global higher education and research from the West to the East. This extraordinary trajectory is driven by Asia’s booming research productivity and global ambitions. Hong Kong, with five universities now ranked among the world’s top 100, stands at the heart of this transformation—a city which we believe will remain the flagship atop the rising tide across Asia, cementing its position as a world-leading powerhouse. New knowledge creation is not a zero-sum game, as we all gain from the leapfrogging Asian university sector. This Summit is a celebration of your excellence and the glorious diversity of our academic community.”
Following the opening ceremony, President Ip joined Prof. Martin O. BERGÖ, Vice-President of Karolinska Institutet, in a keynote fireside chat on longevity science. The discussion explored how advances in biomedicine, neuroscience, and translational research can extend both lifespan and healthspan, while contributing to resilient and equitable societies. President Ip shared insights from her pioneering neuroscience research, including the University’s efforts to decode the biological basis of healthy aging. She said, “Healthy aging is not just about adding years to life, but adding life to our years. We need a paradigm shift from reactive to proactive care. At HKUST, we are focused on monitoring risks for any diseases early and implementing preventive measures. Longevity science is about extending the ‘healthspan’ and as a university, we have much to offer through our research and collaborations. We are uniquely positioned to contribute to this field.”
A spotlight on the first day was a fireside chat between Prof. Harry SHUM, Chairman of the HKUST Council, and Judson ALTHOFF, CEO of Microsoft’s Commercial Business. The dialogue delved into the transformative power of AI across both industry and academia, discussing how universities can collaborate with global technology leaders to prepare students for an AI‑pervasive world. Emphasis was placed not only on technological capability, but also on trust, critical thinking and mindset change within institutions.
Prof. Shum underscored the importance of embracing AI across disciplines, “For our university, at this time, the number one priority is really a mindset change—to focus on AI for science, engineering, business, humanities, and medicine. AI is already here. We do not have to be afraid of this technology. It is a powerful new tool for us and a wonderful thing that we must learn and master to drive growth and innovation.”
Throughout the Summit, President Ip participated in two leadership meetings with over 15 university presidents and senior leaders from institutions across Asia, engaging in candid, strategy‑focused exchanges on shared regional challenges. One session examined how Asia’s emerging innovation corridors—from the Greater Bay Area to other fast‑growing technology belts—can redefine global technology leadership, with discussions centered on governance models and cross‑border collaboration. Another session focused on shaping next‑generation cities, exploring how universities can align research, talent development and policy engagement to support sustainable urban transformation amid rapid technological and societal change. These high-level dialogues emphasized the need for strategic alignment between academic research and regional development, reinforcing the Summit’s mission to leverage Asian leadership for global transformation through collaborative institutional design and shared expertise.
Across a series of high‑level sessions, HKUST senior leadership played an active role in shaping discussions on inclusive leadership, trusted AI in higher education, research commercialization, climate resilience, and global research collaboration. The sessions examined how universities can strengthen governance frameworks to ensure the responsible and ethical use of AI, while cultivating innovation ecosystems that translate research outcomes into socio-economic impact.
The dialogue also addressed strategies for nurturing entrepreneurship, climate‑proofing rapidly growing cities through interdisciplinary engineering approaches, and sustaining borderless research collaboration amid rising geopolitical and regulatory pressures. Collectively, these contributions highlighted HKUST’s commitment to advancing responsible innovation, international partnership, and university leadership attuned to Asia’s evolving challenges and global responsibilities.
The three-day event concluded with a closing ceremony, cementing new strategic partnerships and a shared vision for the future of higher education in the region.
Download photos here: https://hkust.edu.hk/news/hkust-and-times-higher-education-co-host-asia-universities-summit-2026
Hashtag: #HKUST
The issuer is solely responsible for the content of this announcement.
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