Media OutReach
Small Chinese city reaps global success with sunflowers
The title reflects not only his passion for the crunchy snack but also his remarkable achievement in transforming locally grown sunflower kernels into a global commodity, with markets spanning the Republic of Korea, Egypt and Germany.
If you enjoy eating sunflower seeds, there’s a good chance they originated from the saline-alkali fields of Bayannur – China’s largest base for edible sunflower production. In 2024 alone, the region produced more than 940,000 tonnes of sunflowers, with exports spanning over 40 countries and regions.
Wang is one of the local farmers who have leveraged the booming sunflower industry to become a successful entrepreneur.
BOOMING INDUSTRY, CHALLENGING LAND
Located in the Inner Mongolia Autonomous Region, Bayannur was once burdened by nearly 4.8 million mu (320,000 hectares) of saline-alkali land, where traditional crops like wheat and corn struggled to grow.
The introduction of sunflowers in the 1970s marked a turning point for the city with a permanent population of 1.5 million.
With its distinct seasons, abundant sunshine, vast plains and ample water resources, Bayannur offered an environment strikingly similar to the sunflower’s native habitat in North America, making it an ideal setting for this resilient crop, according to Zhang Ruhong, vice mayor of Bayannur.
In the 1980s, Wang began cultivating sunflowers on his family’s saline-alkali land. “They are resistant to salt and alkali, drought-tolerant and easy to grow,” he said.
By 2024, Bayannur had expanded its sunflower planting area to 4.4 million mu, nearly half of the country’s total. The city’s sunflower industry has flourished into a comprehensive value chain, encompassing seed sales, cultivation, processing, exports, e-commerce logistics and even tourism.
Sunflowers are the world’s fourth-largest oilseed crop, following soybeans, rapeseed and peanuts, said Zhang Haiyang, an oilseed industry expert.
He noted that sunflowers have gained prominence as a key specialty oilseed crop in China, particularly in northern regions, thanks to their high nutritional and aesthetic value.
The sunflower seed market was valued at 32.3 billion U.S. dollars in 2023 and is projected to grow at a compound annual growth rate of around 9.4 percent between 2024 and 2032, according to Global Market Insights, a market research and management consulting firm.
To take Bayannur’s sunflower industry to new heights, local agricultural scientists have successfully introduced high-quality seed varieties, including SH361 and SH363, as well as a resistant strain specially designed to combat broomrape, a parasitic plant that has long plagued sunflower production globally.
TINY SEEDS, BIG JOURNEY
In the run-up to the Spring Festival, the factories of Bayannur buzzed with activity as machines roared and workers hustled to sort sunflower seeds for export.
“We were extremely busy before the holiday, as we wanted to complete and ship all orders abroad,” said Zhao Lei, general manager of Bayannur Rong Da Co., Ltd. “Our sunflower seeds have seen strong overseas demand last year, with exports reaching 35,000 tonnes.”
Across China, many regions have cultivated industries tailored to their unique local conditions. For instance, oranges from Ganzhou in Jiangxi Province and strawberries from Dandong in Liaoning Province have become key drivers of social and economic development.
Bayannur has also leveraged its local strengths, establishing 120 leading sunflower processing enterprises to seize market opportunities.
Wang Fei, who began trading sunflower seeds domestically in 1987, ventured into the international market in 2012. Last year, his company, Mintai Agricultural Trading Co., Ltd., recorded operating revenues exceeding 700 million yuan (about 97.63 million U.S. dollars), with exports making up the bulk.
“In China, people love eating sunflower seeds during festivals. Foreigners share this habit as well. Holidays like Christmas mark our peak export seasons,” Wang said, adding that the holiday economy strongly stimulates consumption.
Bayannur’s sunflower seeds and kernel products now reach over 40 countries and regions in the Middle East, Southeast Asia and Europe, generating an annual export value of 4.2 billion yuan — 64 percent of the city’s total agricultural exports.
These achievements are underpinned by strong policy support. Over the past two years, Bayannur has implemented innovative strategies to promote exports, such as fostering leading companies to establish overseas warehouses, advancing cross-border e-commerce, and streamlining customs clearance processes.
Challenges like rising shipping costs, exacerbated by the Red Sea crisis, have also driven adaptability. Last year, Wang began shifting some shipments from sea to land transport, exporting sunflower seeds to Europe via China-Europe freight trains, significantly reducing costs.
“My goal this year is to expand my sunflower seed exports into the Spanish market,” he said with a smile.
Hashtag: #Bayannur
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Today’s biggest stars express individuality and confidence with natural diamonds
LOS ANGELES, US – Media OutReach Newswire – 6 February 2026 – At this year’s GRAMMY Awards, the Red Carpet sparkled with natural diamonds punctuating the looks of today’s most celebrated music artists.
Leading artists, performers and presenters showed up for music’s biggest night in diamond jewelry looks that spoke to creativity, individuality, glamour and power. From nominees Olivia Dean and Sabrina Carpenter to presenter Keltie Knight’s choices, natural diamonds expressed not only the timeless glamour and brilliance they’re known for, but their ability to amplify personal style. Natural diamonds were spotted in a range of tones from icy whites to deep whiskeys, and in settings from platinum to rose gold. Just as Hollywood stars are hitting the Red Carpet this year in Desert diamonds, the biggest new trend in natural diamonds, musical artists are experimenting with a bolder diamond palette, creating a more personality-driven red carpet.
Desert diamonds
Desert diamonds, ranging from warm whites to deep whiskeys, were spotted everywhere, including on presenter Keltie Knight, who opted for unique diamond and yellow gold hoops by RENNA, as well as a smattering of yellow gold, fancy-shaped diamond solitaire rings from the brand. Highlights also included power player J Balvin who chose a clean and classic tuxedo paired with a large cushion cut yellow diamond ring that added a nice balance to the traditionally masculine look.
Simple Drops
Simple drop earrings emerged as a quiet standout at the GRAMMYs, proving that restraint can be just as impactful as large statement pieces. Addison Rae and Madison Beer leaned into effortless glamour, choosing sleek diamond drops that framed the face with subtle movement and modern elegance. Billie Eilish brought her signature edge, using pared-back diamond drops to balance her bold black and white suiting. Kelsea Ballerini elevated the look in Sabyasachi, where refined diamond drops added softness and romance, while Reba McEntire turned to Martin Katz for timeless brilliance, opting for classic diamond drops that were sure to catch the eye.
Diamond Hoops for Men
Men are increasingly embracing minimalist yet impactful diamond hoop earrings as a refined accessory choice. Bad Bunny paired his sharp Schiaparelli tuxedo with a single diamond hoop earring, bringing a subtle but polished sparkle to his look that perfectly balanced his experimental sartorial vibe. Kaytranada’s red carpet presence and inclination for understated yet stylish accessories suggest that simple diamond hoops align naturally with his fashion-forward aesthetic. This trend points to a broader moment in men’s red carpet jewelry: pared-back diamond hoops that provide polished shine without overpowering the rest of the ensemble, signaling a move toward jewelry that feels personal, versatile, and modern.
Rings
Rings at the GRAMMYs reflected a dual trend of bold expression and refined delicacy, underscoring natural diamonds’ versatility. Sabrina Carpenter complimented her look in Chopard, opting for diamond rings that delivered impact without overpowering her look, while Sombr also made a striking impression with a diamond ring that was perfect high-jewelry shine to go with his existing sequined ensemble. In contrast, Olivia Dean showcased a more delicate approach in Cartier High Jewelry, layering elegant diamond rings that emphasized timeless sophistication perfectly echoing her Chanel gown. Miley Cyrus made perhaps the boldest ring statement of the night with several diamond rings stacked and worn over leather gloves.
Necklaces
Necklaces at the GRAMMYs showcased how natural diamonds can define both quiet refinement and bold presence on the red carpet. On the delicate end of the spectrum, Charlotte Lawrence in Messika exemplified understated luxury with a finely crafted diamond necklace that traced the neckline proving that less is more. In contrast, Hailey and Justin Bieber turned heads with matching Lorraine Schwartz statement diamond neck pieces that anchored their looks. Tate McRae also grabbed attention with a 50 carat Lorraine Schwartz necklace, while Pharrell Williams elevated his ensemble with a striking diamond necklace that blended artistry and scale. Together, these moments underscored a versatile necklace trend: from minimalist diamonds that whispered elegance to oversized, expressive pieces that commanded attention. Natural diamonds continue to serve as dynamic anchors in personal style storytelling.
Hashtag: #ADiamondisForever #NaturalDiamonds #diamonds #GRAMMYS
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The issuer is solely responsible for the content of this announcement.
About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers London and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services and a wide range of diamond sorting, detection and classification technology services.
De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach to sustainability that underpins our efforts to create meaningful impact for the people and places where our diamonds are
discovered. Building Forever focuses on three key areas where, through collaborations and partnerships around the globe, we have an enhanced ability to drive positive impact; Livelihoods, Climate and Nature. De Beers Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.
Media OutReach
ICONSIAM Drives Its Destination Marketing Strategy to Elevate Bangkok as a Global Chinese New Year Destination
Featuring Renowned Actor Wang Zhuo Cheng and T-Pop Sensation BUS to Boost Thai–Chinese Tourism Economy
BANGKOK, THAILAND – Media OutReach Newswire – 5 February 2026 – ICONSIAM, the global landmark on the banks of the Chao Phraya River, announces a major collaboration with leading public and private partners—including the Ministry of Culture (Thailand), the Tourism Authority of Thailand (TAT), KASIKORNBANK, CP AXTRA “Makro – Lotus”, Alipay +, and Tiger Balm—to host a world-class Chinese New Year celebration. Reinforcing its Destination Marketing strategy, ICONSIAM aims to position itself as one of the world’s premier Chinese New Year destinations through festivities that blend Thailand’s cultural heritage with revered Chinese traditions. A key highlight is ICONSIAM’s spiritually significant location, known as the “Dragon’s Belly,” a powerful symbol of prosperity along the most beautiful curve of the Chao Phraya River. To honor the Year of the Horse, a sacred statue of Guan Yu—the deity of honesty, loyalty, and righteousness, will be enshrined. The celebration will feature world-class entertainment led by renowned Chinese actor Wang Zhuo Cheng and T-Pop Sensation BUS, alongside dragon and lion dances, festive street food, shopping, and cultural experiences. ICONSIAM is confident that foot traffic and spending within the destination will grow by more than 10%, helping to stimulate overall economic activity and tourism in the first quarter. The event will take place from 12–17 February 2026 at River Park, ICONSIAM.
Mrs. Suma Wongphan, Executive Vice President of ICONSIAM Co., Ltd. said “This event reaffirms ICONSIAM’s role as a Global Experiential Destination that captivates visitors worldwide. Our ambition is not only to elevate Thailand’s tourism experience, but also to celebrate the deep-rooted ties between Thailand and China. We have curated a landmark festival that seamlessly blends traditional beliefs with contemporary artistry, creating a special experience to attract global audiences to witness the most magnificent Chinese New Year celebration along the Chao Phraya River. Alongside the cultural aspects, ICONSIAM enhances the festive experience through its ‘Lucky Angpao Mega Campaign’, offering over 8,300 prizes, with expectations of driving more than 10% growth in visitor traffic and 10% increase in consumer spending during the campaign period.”
The 2026 Chinese New Year season is expected to generate significant economic impact across Thailand’s tourism sector, aligning closely with the Tourism Authority of Thailand’s strategy in setting the target of attracting 6.7 million Chinese visitors under ongoing visa-free measures. ICONSIAM is confident that the scale and creativity of this celebration will serve as a powerful catalyst in advancing Thailand’s tourism and retail sectors to global prominence.
The ICONSIAM A Prosperous Chinese New Year 2026 key highlights include:
- Landmark of Blessing: Visitors are invited to experience profound spiritual power at The Auspicious Guan Yu Shrine, featuring the enshrinement of five sacred manifestations of Guan Yu, brought directly from the People’s Republic of China for the first time in Thailand. Enhancing the experience is the Interactive Blessing Pavilion, showcasing the “Eight Auspicious Horses” through cutting-edge interactive technology that breathes new life into ancient mythology.
- Prosperous Celebration: The riverside comes alive with a world-class cultural spectacle led by the appearance of globally renowned Chinese actor Wang Zhuo Cheng, who joins the grand procession of the legendary ‘Long Ma’ (Dragon Horse), a mythical creature stretching over 32 metres in length, symbolising success and progress. The celebration is further energised by a breathtaking performance of the dragon-horse dance by Thailand’s leading T-POP sensation BUS (Because of You I Shine), creating a powerful fusion of tradition and contemporary pop culture.
- The Miracle of Fountain: At ICONSIAM’s iconic river curve — regarded as the most beautiful bend of the Chao Phraya, visitors will witness the mesmerising “Chao Phraya River Dragon Multimedia Water Feature,” the longest of its kind in Southeast Asia, featuring a choreographed spectacle of dancing fountains, light, and sound.
More than a celebration, ICONSIAM A PROSPEROUS CHINESE NEW YEAR 2026 is a cultural phenomenon that positions Bangkok as one of the world’s most compelling festive destinations. Be part of this extraordinary celebration from February 12–17, 2026, at River Park, ICONSIAM. Discover upcoming events and the latest updates via ICONSIAM’s Facebook at www.facebook.com/ICONSIAM or call 1338 for more information.
Hashtag: #ICONSIAMCNY2026 #ICONSIAMaProsperousChineseNewYear2026 #ICONSIAM
The issuer is solely responsible for the content of this announcement.
Media OutReach
DFI Retail Group to Announce 2025 Full Year Financial Results and Host Analyst Presentation Live Webcast
Time: 09:30-10:30 am (Hong Kong Time)
Hashtag: #DFIRetailGroup #Mannings #Guardian #7-Eleven #Wellcome #MarketPlace #IKEA #yuu
The issuer is solely responsible for the content of this announcement.
About DFI Retail Group
DFI Retail Group (the ‘Group’) is a leading Asian retailer, driven by its purpose to “Sustainably Serve Asia for Generations with Everyday Moments”.
At 1 December 2025, the Group and its associates operated over 7,400 outlets, and employed over 81,000 people across 12 markets.
The Group is dedicated to delivering quality, value and service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains.
The Group and its associates, operates a portfolio of well-known brands across five key divisions: health and beauty, convenience, food, home furnishings and restaurants.
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