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Small Chinese city reaps global success with sunflowers
The title reflects not only his passion for the crunchy snack but also his remarkable achievement in transforming locally grown sunflower kernels into a global commodity, with markets spanning the Republic of Korea, Egypt and Germany.
If you enjoy eating sunflower seeds, there’s a good chance they originated from the saline-alkali fields of Bayannur – China’s largest base for edible sunflower production. In 2024 alone, the region produced more than 940,000 tonnes of sunflowers, with exports spanning over 40 countries and regions.
Wang is one of the local farmers who have leveraged the booming sunflower industry to become a successful entrepreneur.
BOOMING INDUSTRY, CHALLENGING LAND
Located in the Inner Mongolia Autonomous Region, Bayannur was once burdened by nearly 4.8 million mu (320,000 hectares) of saline-alkali land, where traditional crops like wheat and corn struggled to grow.
The introduction of sunflowers in the 1970s marked a turning point for the city with a permanent population of 1.5 million.
With its distinct seasons, abundant sunshine, vast plains and ample water resources, Bayannur offered an environment strikingly similar to the sunflower’s native habitat in North America, making it an ideal setting for this resilient crop, according to Zhang Ruhong, vice mayor of Bayannur.
In the 1980s, Wang began cultivating sunflowers on his family’s saline-alkali land. “They are resistant to salt and alkali, drought-tolerant and easy to grow,” he said.
By 2024, Bayannur had expanded its sunflower planting area to 4.4 million mu, nearly half of the country’s total. The city’s sunflower industry has flourished into a comprehensive value chain, encompassing seed sales, cultivation, processing, exports, e-commerce logistics and even tourism.
Sunflowers are the world’s fourth-largest oilseed crop, following soybeans, rapeseed and peanuts, said Zhang Haiyang, an oilseed industry expert.
He noted that sunflowers have gained prominence as a key specialty oilseed crop in China, particularly in northern regions, thanks to their high nutritional and aesthetic value.
The sunflower seed market was valued at 32.3 billion U.S. dollars in 2023 and is projected to grow at a compound annual growth rate of around 9.4 percent between 2024 and 2032, according to Global Market Insights, a market research and management consulting firm.
To take Bayannur’s sunflower industry to new heights, local agricultural scientists have successfully introduced high-quality seed varieties, including SH361 and SH363, as well as a resistant strain specially designed to combat broomrape, a parasitic plant that has long plagued sunflower production globally.
TINY SEEDS, BIG JOURNEY
In the run-up to the Spring Festival, the factories of Bayannur buzzed with activity as machines roared and workers hustled to sort sunflower seeds for export.
“We were extremely busy before the holiday, as we wanted to complete and ship all orders abroad,” said Zhao Lei, general manager of Bayannur Rong Da Co., Ltd. “Our sunflower seeds have seen strong overseas demand last year, with exports reaching 35,000 tonnes.”
Across China, many regions have cultivated industries tailored to their unique local conditions. For instance, oranges from Ganzhou in Jiangxi Province and strawberries from Dandong in Liaoning Province have become key drivers of social and economic development.
Bayannur has also leveraged its local strengths, establishing 120 leading sunflower processing enterprises to seize market opportunities.
Wang Fei, who began trading sunflower seeds domestically in 1987, ventured into the international market in 2012. Last year, his company, Mintai Agricultural Trading Co., Ltd., recorded operating revenues exceeding 700 million yuan (about 97.63 million U.S. dollars), with exports making up the bulk.
“In China, people love eating sunflower seeds during festivals. Foreigners share this habit as well. Holidays like Christmas mark our peak export seasons,” Wang said, adding that the holiday economy strongly stimulates consumption.
Bayannur’s sunflower seeds and kernel products now reach over 40 countries and regions in the Middle East, Southeast Asia and Europe, generating an annual export value of 4.2 billion yuan — 64 percent of the city’s total agricultural exports.
These achievements are underpinned by strong policy support. Over the past two years, Bayannur has implemented innovative strategies to promote exports, such as fostering leading companies to establish overseas warehouses, advancing cross-border e-commerce, and streamlining customs clearance processes.
Challenges like rising shipping costs, exacerbated by the Red Sea crisis, have also driven adaptability. Last year, Wang began shifting some shipments from sea to land transport, exporting sunflower seeds to Europe via China-Europe freight trains, significantly reducing costs.
“My goal this year is to expand my sunflower seed exports into the Spanish market,” he said with a smile.
Hashtag: #Bayannur
The issuer is solely responsible for the content of this announcement.
On its 30th Anniversary, Zoho Corporation exceeds milestone of 150 million users
SINGAPORE – Media OutReach Newswire – 5 March 2026 – Zoho Corporation, a global technology company, today marked its 30th anniversary with the announcement of two major company milestones. Zoho Corporation, consisting of Zoho, ManageEngine, Qntrl, and TrainerCentral, is now a trusted technology provider to more than one million paying customers and more than 150 million users globally. Today’s announcement follows significant YoY customer (32%) and revenue (20%) growth in 2025.
Zoho Corporation would foremost like to thank every one of its customers, big and small, whose loyalty and support has had an outsized impact on the company’s foundation, growth, and future success. To honor that commitment, Zoho Corporation is shining a light on a few dedicated customers, whose success it is proud to have helped support.
“‘What made us stick with Zoho for so long is consistency and trust. Zoho continues to invest in its platform with a clear long-term vision, not short-term trends. The products are stable, well integrated, and designed to support real business needs, which allows us to confidently recommend Zoho to our clients year after year,” said Alexon Garcia, Technical Delivery Manager, Devtac, Philippines. “As Zoho turns 30, we would like to thank the people building the products. Your focus on privacy, value, and practical innovation truly sets Zoho apart in the market. It shows that the company is built for the long run and not driven by hype.”
“For almost a decade of using Zoho Desk and Zoho SalesIQ, we have seen a huge improvement in the way we handle tickets and access reports, enabling our team to make faster, data-driven decisions. Over time, Zoho has naturally become an integral part of our daily operations because it is easy to use, reasonably priced, and continues to evolve based on real feedback from its users. A big thank you to the Zoho team for building such a powerful SaaS platform—we look forward to continuing to grow together in the years to come,” said Wildan Zubaidi, VP of Customer Experience, PT Biznet Gio Nusantara, Indonesia.
“During periods of rapid business expansion and operational complexity, particularly when organizations needed to move from fragmented systems to integrated digital platforms, Zoho played a critical role. Solutions such as Zoho CRM, Creator, Analytics, and Finance applications enabled faster decision-making, improved visibility, and operational resilience, especially during times of disruption and digital transformation. These moments reinforced Zoho’s value not just as a software provider, but as a strategic enabler,” said Henry Soo, Founder, DataDevelop Consulting Ltd., Hong Kong.
Recent customers to Zoho Corporation include: In the United States, Rapid Response Monitoring and Synergy Home Care; In India, Mercedes-Benz India, Force Motors, Joyalukkas and Union Bank of India; in the UK/European Union, Flora Food Group, Handl Tyrol and Atout France; in Middle East-Africa, Al-Ahli Saudi FC and Al Qadsiah FC; in LATAM, Grupo Gonher; and in Brazil, Creditas and Editora Globo.
“Being bootstrapped, private, and built entirely in-house makes Zoho an outlier among competitors,” says Sridhar Vembu, Co-founder and Chief Scientist, Zoho Corporation. “But vendors don’t need our help, businesses do, which is why delivering customer value has, for 30 years, been Zoho Corporation’s North Star. Before any innovation, strategy, or guiding principle becomes a product, pivot, or policy, it must first affirm the question, ‘Will this help businesses?’ We are incredibly grateful that companies around the world have responded so positively to our customer-first approach over the past three decades, and will continue to meet the evolving needs of businesses with powerful, scalable, and affordable solutions.”
To learn more about the unique growth stories of Zoho Corporation’s customers over 30 years, visit here.
Hashtag: #ZohoCorporation
https://www.zoho.com
https://www.linkedin.com/company/zohoapac
The issuer is solely responsible for the content of this announcement.
About Zoho Corporation
With 60+ apps in nearly every major business category, Zoho Corporation is one of the world’s most prolific technology companies. Zoho is privately held and profitable with more than 19,000 employees globally with headquarters in Austin, Texas and international headquarters in Chennai, India. Zoho APAC HQ is located in Singapore. For more information, please visit: www.zoho.com/
Zoho respects user privacy and does not have an ad-revenue model in any part of its business, including its free products. The company owns and operates its data centers, ensuring complete oversight of customer data, privacy, and security. More than 150 million users around the world, across hundreds of thousands of companies, rely on Zoho everyday to run their businesses, including Zoho itself. For more information, please visit: https://www.zoho.com/privacy-commitment.html
Media OutReach
Southco’s New Heavy-Duty Rotary Latch Simplifies Cab Access While Enhancing Operator Safety
The new R4-50 Rotary Latch provides the heavy-duty performance that modern machinery demands, to tackles vibrations, safety-risking accidental releases, and complex access delays in rough environments.
Engineered for demanding conditions, the R4-50 delivers:
- Independent interior and exterior actuation – making it easier and safer to enter and exit equipment cabs.
- A pre-loaded interior hand lever – purpose-built for high-impact environments, reducing noise and vibration while ensuring smoother, more reliable operation.
- Accidental actuation prevention – minimizing unintended movement to keep operators secure and equipment protected.
- Flexible release options – including remote actuator connection via cable or rod, or direct push release, to meet different cab design needs.
Southco’s R4 Rotary Latch series is highly durable, and is available in a variety of configurations that meet customer needs with little to no modification, including compact mechanical and electromechanical designs made of durable materials suitable for any environment. R4-50 Rotary Latches with Dual Triggers are compliant with FMVSS 206 impact standards, IP65 dust and water intrusion standards, EN 45545-3 fire protection standards, as well as applicable vibration standards.
As a heavy-duty upgrade to Southco’s trusted R4 Rotary Latch line, the R4-50 with Dual Triggers combines operator safety, rugged durability, and simplified access in one cost-effective system. The latch is also compatible with Southco AC actuators, offering OEMs a low-investment, high-value option for enhancing their cab entry solutions.
Global Product Manager Cynthia Bart adds, “The new R4-50 Rotary Latch with Dual Triggers offers a complete, highly versatile cab door entry system for use in heavy-duty construction and agricultural vehicles. The latches are compatible with Southco AC Actuators, allowing designers to quickly and affordably upgrade their existing designs.”
For more information about the functionality of R4-50 Rotary Latches, please visit southco.com or email the 24/7 customer service department at in**@*****co.com
Hashtag: #Southco
The issuer is solely responsible for the content of this announcement.
About Southco
Southco, Inc. is the leading global designer and manufacturer of engineered access solutions. From quality and performance to aesthetics and ergonomics, we understand that first impressions are lasting impressions in product design. For over 75 years, Southco has helped the world’s most recognized brands create value for their customers with innovative access solutions designed to enhance the touch points of their products in transportation and industrial applications, medical equipment, data centers and more. With unrivalled engineering resources, innovative products and a dedicated global team, Southco delivers the broadest portfolio of premium access solutions available to equipment designers throughout the world.
Media OutReach
DBS Hong Kong collaborates with Know Your Customer Limited to further improve digital account opening for SMEs
Leveraging Know Your Customer’s cutting-edge digital compliance platform, DBS Hong Kong will gain real-time access to comprehensive business verification data — including instant retrieval of official company documents and automatic identification of complex ultimate beneficial ownership (UBO) networks across more than 140 jurisdictions.
This AI-powered automation addresses the traditionally manual and cumbersome SME onboarding processes by streamlining the end-to-end business KYC process, efficiently verifying corporate structures and ownership, reducing manual effort and accelerating onboarding timelines. The result is significantly enhanced operational efficiency and a faster, more seamless onboarding experience for DBS Hong Kong’s business customers.
[Lareina Wang, Head of SME Banking, DBS Bank Hong Kong] said,
” At DBS Hong Kong, we are dedicated to reimagining the customer onboarding experience through continuous digital innovation. By engaging Know Your Customer, we leverage advanced technology to streamline CDD workflows, delivering faster service to our customers. This collaboration also represents a major advancement in automating SME onboarding processes that have historically been complicated and manual, solidifying SME banking position of DBS in the market of Hong Kong. “
Claus Christensen, CEO and Co-Founder of Know Your Customer, added,
“Our service provided to DBS Hong Kong exemplifies how financial technology can simplify complex onboarding challenges. With our global data coverage and AI-powered automation, we empower DBS Hong Kong to accelerate KYC processes and provide business customers with an unrivalled onboarding journey. Together, we are shaping the future of digital banking.”
In recognition of its visionary digital strategy, DBS Hong Kong was named Asia’s Best Digital Bank in 2025 by Euromoney. The bank also continues to lead digital innovation, evidenced by over 70% of Hong Kong SMEs already integrating or exploring AI and digital technologies as part of their operations, according to its recent SME survey.
This transformative collaboration underscores DBS Hong Kong’s unwavering commitment to innovation and delivering safe and trusted digital onboarding solutions in Asia’s rapidly evolving financial landscape.
Hashtag: #KnowYourCustomer
The issuer is solely responsible for the content of this announcement.
About DBS Bank (Hong Kong) Limited
DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank’s “AA-” and “Aa1” credit ratings are among the highest in the world.
Recognised for its global leadership, DBS has been named “
World’s Best Bank” by Global Finance, “World’s Best Bank” by Euromoney and “Global Bank of the Year” by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney and the world’s “Most Innovative in Digital Banking” by The Banker. In addition, DBS has been accorded the “Safest Bank in Asia” award by Global Finance for 17 consecutive years from 2009 to 2025. In 2026, DBS won the “Triple A award – Best Digital Customer Onboarding Experience – Hong Kong”
DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets.
DBS is committed to building lasting relationships with customers, as it banks the Asian way. Through the DBS Foundation, the bank creates impact beyond banking by uplifting lives and livelihoods of those in need. It provides essential needs to the underprivileged, and fosters inclusion by equipping the underserved with financial and digital literacy skills. It also nurtures innovative social enterprises that create positive impact.
With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. For more information, please visit www.dbs.com.
About Know Your Customer Limited
Know Your Customer Limited is an award-winning RegTech company specialised in next-generation business verification solutions for financial institutions and regulated organisations worldwide. For teams struggling with inefficient client due diligence and onboarding processes, Know Your Customer offers an intuitive digital compliance workspace that combines unmatched real-time registry data, covering over 140 countries, seamless integrations, and AI-powered smart automation. This streamlined approach transforms the compliance function at its core, allowing customers to customise their solutions by selecting only the functionalities they need, all accessible via a robust REST API.
Founded in Hong Kong in 2015, with a local presence in Singapore, Dublin, London, and Shanghai, Know Your Customer has built a global customer base across 11 verticals and 18 jurisdictions. The company also maintains a wide network of technology and data partners, ensuring high-quality entity data and enhanced compliance processes for its customers.
For more information visit https://knowyourcustomer.comor follow Know Your Customer Limited on 
LinkedIn or 
X.
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