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Small Chinese city reaps global success with sunflowers
The title reflects not only his passion for the crunchy snack but also his remarkable achievement in transforming locally grown sunflower kernels into a global commodity, with markets spanning the Republic of Korea, Egypt and Germany.
If you enjoy eating sunflower seeds, there’s a good chance they originated from the saline-alkali fields of Bayannur – China’s largest base for edible sunflower production. In 2024 alone, the region produced more than 940,000 tonnes of sunflowers, with exports spanning over 40 countries and regions.
Wang is one of the local farmers who have leveraged the booming sunflower industry to become a successful entrepreneur.
BOOMING INDUSTRY, CHALLENGING LAND
Located in the Inner Mongolia Autonomous Region, Bayannur was once burdened by nearly 4.8 million mu (320,000 hectares) of saline-alkali land, where traditional crops like wheat and corn struggled to grow.
The introduction of sunflowers in the 1970s marked a turning point for the city with a permanent population of 1.5 million.
With its distinct seasons, abundant sunshine, vast plains and ample water resources, Bayannur offered an environment strikingly similar to the sunflower’s native habitat in North America, making it an ideal setting for this resilient crop, according to Zhang Ruhong, vice mayor of Bayannur.
In the 1980s, Wang began cultivating sunflowers on his family’s saline-alkali land. “They are resistant to salt and alkali, drought-tolerant and easy to grow,” he said.
By 2024, Bayannur had expanded its sunflower planting area to 4.4 million mu, nearly half of the country’s total. The city’s sunflower industry has flourished into a comprehensive value chain, encompassing seed sales, cultivation, processing, exports, e-commerce logistics and even tourism.
Sunflowers are the world’s fourth-largest oilseed crop, following soybeans, rapeseed and peanuts, said Zhang Haiyang, an oilseed industry expert.
He noted that sunflowers have gained prominence as a key specialty oilseed crop in China, particularly in northern regions, thanks to their high nutritional and aesthetic value.
The sunflower seed market was valued at 32.3 billion U.S. dollars in 2023 and is projected to grow at a compound annual growth rate of around 9.4 percent between 2024 and 2032, according to Global Market Insights, a market research and management consulting firm.
To take Bayannur’s sunflower industry to new heights, local agricultural scientists have successfully introduced high-quality seed varieties, including SH361 and SH363, as well as a resistant strain specially designed to combat broomrape, a parasitic plant that has long plagued sunflower production globally.
TINY SEEDS, BIG JOURNEY
In the run-up to the Spring Festival, the factories of Bayannur buzzed with activity as machines roared and workers hustled to sort sunflower seeds for export.
“We were extremely busy before the holiday, as we wanted to complete and ship all orders abroad,” said Zhao Lei, general manager of Bayannur Rong Da Co., Ltd. “Our sunflower seeds have seen strong overseas demand last year, with exports reaching 35,000 tonnes.”
Across China, many regions have cultivated industries tailored to their unique local conditions. For instance, oranges from Ganzhou in Jiangxi Province and strawberries from Dandong in Liaoning Province have become key drivers of social and economic development.
Bayannur has also leveraged its local strengths, establishing 120 leading sunflower processing enterprises to seize market opportunities.
Wang Fei, who began trading sunflower seeds domestically in 1987, ventured into the international market in 2012. Last year, his company, Mintai Agricultural Trading Co., Ltd., recorded operating revenues exceeding 700 million yuan (about 97.63 million U.S. dollars), with exports making up the bulk.
“In China, people love eating sunflower seeds during festivals. Foreigners share this habit as well. Holidays like Christmas mark our peak export seasons,” Wang said, adding that the holiday economy strongly stimulates consumption.
Bayannur’s sunflower seeds and kernel products now reach over 40 countries and regions in the Middle East, Southeast Asia and Europe, generating an annual export value of 4.2 billion yuan — 64 percent of the city’s total agricultural exports.
These achievements are underpinned by strong policy support. Over the past two years, Bayannur has implemented innovative strategies to promote exports, such as fostering leading companies to establish overseas warehouses, advancing cross-border e-commerce, and streamlining customs clearance processes.
Challenges like rising shipping costs, exacerbated by the Red Sea crisis, have also driven adaptability. Last year, Wang began shifting some shipments from sea to land transport, exporting sunflower seeds to Europe via China-Europe freight trains, significantly reducing costs.
“My goal this year is to expand my sunflower seed exports into the Spanish market,” he said with a smile.
Hashtag: #Bayannur
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Mengniu’s Chinese Culture Pavilion Debuts at the FIFA World Cup, Showcasing Chinese Culture to the World
On the pitch, a single football captures the attention of billions. Beyond the stadium, civilizations come together through cultural exchange.
The Mengniu Chinese Culture Pavilion marks the first comprehensive international presentation of Beijing Central Axis since its inscription as a UNESCO World Heritage Site and debuts at one of the world’s premier sporting events. Inspired by the architectural aesthetics of traditional Chinese architecture and the spatial order of Beijing Central Axis, the pavilion follows a symmetrical layout centered on a principal axis. At its entrance stands the monumental painting Magnificent Central Axis, offering a panoramic bird’s-eye view of Beijing’s historic Central Axis while conveying, through artistic expression, the Eastern philosophy and cultural values it embodies. As visitors explore the pavilion, football fans from around the world pause to experience its interactive exhibits, immersing themselves in the richness of Chinese traditional culture. Standing outside New York New Jersey Stadium, the pavilion continues to tell vivid, contemporary stories of China to a global audience.
Beyond Football: Mengniu Elevates Cultural Exchange on the World Cup Stage
For Mengniu, building a Chinese Culture Pavilion at this FIFA World Cup reflects a deeper understanding of the powerful connection between sport and cultural exchange. Mengniu believes that the FIFA World Cup is not only the pinnacle of football competition but also a global platform where diverse civilizations meet, connect, and learn from one another. As an Official Sponsor of the 2026 FIFA World Cup from China, Mengniu sees it as both an opportunity and a responsibility to share China’s stories and showcase the richness of Chinese civilization with audiences worldwide. This commitment extends beyond football. During the Paris Summer Olympic Games and the Milan Winter Olympic Games, Mengniu, as a Worldwide Olympic Partner (TOP), continuously hosted its signature “China Night” events, integrating Chinese culture into the narrative of the world’s most prestigious sporting competitions.
Beyond a Pavilion: Mengniu’s Multi-Dimensional Presence at the FIFA World Cup
As an Official Sponsor of the 2026 FIFA World Cup, Mengniu’s presence extends far beyond traditional brand visibility. Its participation represents a comprehensive global strategy that integrates products, brand values, and corporate social responsibility.
On the product front, Mengniu Ice Cream has officially become the Official Ice Cream of the 2026 FIFA World Cup. Mengniu Ice Cream is available at all tournament venues and has simultaneously expanded into 11 major U.S. cities, including Los Angeles and New York. By bringing world-class-quality products to international consumers, Mengniu continues to strengthen the commercial foundation for its global growth.
At the brand level, together with global brand ambassadors Lionel Messi, Kylian Mbappé, and Lamine Yamal, Mengniu brings its corporate spirit, “Born for Greatness,” to life on football’s biggest stage. The company has also partnered with Hisense to launch a series of coordinated Chinese-character pitch-side advertising campaigns during the tournament. Moving beyond individual brand promotion, the two companies present a united expression of Chinese brands, confidently demonstrating the growing global influence of Chinese enterprises.
In terms of corporate social responsibility, Mengniu not only brings Chinese culture to the international stage but also demonstrates the commitment of a responsible Chinese enterprise through meaningful public initiatives. At the opening match of this year’s FIFA World Cup, six teenage footballers from Inner Mongolia were selected by Mengniu to escort the FIFA flag onto the field, creating an inspiring example of how businesses can promote youth football development while fulfilling their social responsibilities.
From a glass of milk on store shelves to a cultural journey within the pavilion, Mengniu’s World Cup presence reflects the remarkable evolution of Chinese enterprises on the global stage. Looking ahead, Mengniu will continue to leverage the world’s premier sporting events to advance health, boost brand power, strengthen global presence, and fulfill social responsibilities, contributing the strength of China’s dairy industry to sharing China’s stories and showcasing the enduring appeal of Chinese civilization with the world.
Hashtag: #Mengniu
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House of Origin Elevates the Cantonese Culinary Canon with Pristine Expressions for Summer
Michelin-starred culinary director Chef Xu Jingye alongside Resident Chef Tim Lam accentuate the essence of Cantonese cuisine while presenting his signature philosophy of “Refined Homeliness”
MACAU SAR – Media OutReach Newswire – 24 July 2026 – House of Origin, the exclusive private Cantonese dining destination at Galaxy Macau, the world-class luxury integrated resort renowned for its award-winning hospitality and signature “World Class, Asian Heart” service philosophy, continues to captivate discerning gourmands with its exceptional culinary craftsmanship and elegant residential-style setting. Guided by its philosophy of “Refined Homeliness”, House of Origin presents thoughtfully curated dining experiences that reinterpret the rich heritage of Cantonese gastronomy through a contemporary lens.
This season, House of Origin joins forces with China’s iconic baijiu Moutai to present an exclusive “A Journey of Craft and Time – 15-Year Moutai Pairing Dinner presented by House of Origin Masters”, where exquisite aged liquors and masterfully crafted Cantonese delicacies come together in a remarkable celebration of time, terroir and craftsmanship. Complementing this exceptional offering, House of Origin will now cater to patrons with a newly introduced lunch service that unveils an array of new signature dishes, inviting guests to savour its refined Cantonese dining by day for convenience.
When Fine Aged Liquor Meets Vibrant Cantonese Fare
Presented by House of Origin and China’s premium Moutai, the exclusive “A Journey of Craft and Time – 15-Year Moutai Pairing Dinner presented by House of Origin Masters” brings together the artistry of Cantonese cuisine and the timeless character of one of China’s most revered spirits. Available at MOP2,888 per guest for just two evenings on 31 July and 1 August, with only two tables available per night, this intimate experience is designed for discerning guests seeking a truly unique culinary journey.
Curated by two-Michelin-starred Culinary Director Xu and brought to life by Resident Chef Lam, the special menu showcases traditional Cantonese craftsmanship elevated by rare premium ingredients. Each dish has been thoughtfully paired with three remarkable aged Moutai expressions, creating a harmonious dialogue between flavour, aroma and heritage.
The pairing experience features the benchmark 15-Year Aged Moutai, a rare 2011 Feitian Moutai that has matured gracefully in bottle for fifteen years, and an extraordinary 2010 Aged Moutai 15-Year, distinguished by its exceptional depth, richness and complexity. Together, these celebrated spirits offer guests a rare opportunity to appreciate the transformative beauty of time and maturation.
The dinner unfolds as an elegant expression of Cantonese culinary heritage, where tradition and innovation converge in a harmonious journey of flavour. From the nostalgic craftsmanship of the Golden Oyster Roll Wrapped in Caul Fat to the signature House of Origin Abalone infused with Moutai aroma, each course is thoughtfully designed to complement the character and complexity of the accompanying aged Moutai, creating a sensory voyage enriched by time.
The special menu features refined creations such as Wok-fried Conch Slices with Shrimp Paste, Braised Pomelo Pith with Crab Roe and Fish Intestine, Crispy Cinnamon-infused Beef Short Rib, Roasted Goose with Fermented Black Bean and Mint, and Wok-fried Wild Mushroom Medley. Together, the dishes reveal a sophisticated progression of flavours, from rich sauce aromas and deep umami notes to the pure elegance of seasonal ingredients.
Highlights include the Braised Pomelo Pith with Crab Roe and Fish Intestine, a masterful composition balancing freshness, sweetness and savoury complexity with a lingering, refined finish. The Crispy Cinnamon-infused Beef Short Rib captivates with the gentle fragrance of cinnamon and red dates, unfolding layers of warmth and richness. The experience culminates with a comforting Pork and Rice Noodle Roll with Macau’s century-old miso sauce, a tribute to local culinary heritage that provides a memorable and deeply authentic finale.
Complemented by a nourishing herbal soup and delicate petit fours, this exclusive dining experience is more than a pairing of rare aged Moutai and exceptional Cantonese cuisine, offering an unforgettable encounter with the artistry and enduring elegance of Cantonese gastronomy.
The signature dishes featured in “A Journey of Craft and Time – 15-Year Moutai Pairing Dinner” will remain available at House of Origin, offering guests the opportunity to savour the exceptional creations born from the collaboration between Galaxy Macau’s newest Cantonese dining destination and China’s iconic Moutai. Each dish elevates heritage, craftsmanship and refined Cantonese artistry.
Introducing a New Lunch Experience Inspired by the Seasons
Honouring the Cantonese philosophy of seasonal dining, Chef Xu and Chef Lam capture the essence of summer through House of Origin’s newly launched lunch service and seasonal menu. Showcasing an abundance of fresh gourds, vegetables and premium seasonal seafood, the menu also pays tribute to Macau’s culinary heritage through the thoughtful use of ingredients such as shrimp paste by the century-old Kong Hing Loong, reflecting respect for local flavours and traditions.
Designed to meet growing demand for an elevated daytime Cantonese dining experience, the new lunch service extends the warmth and intimacy of House of Origin’s authentic, refined dining concept into the afternoon. Upholding the restaurant’s signature “Refined Homeliness” philosophy, the menu celebrates ingredient purity, seasonality and meticulous craftsmanship.
Leading the “Exquisite Lunch Signature” menu are two newly introduced signature dishes: Crab Meat and Bitter Melon Silky Soup and Black Pepper Geoduck Clam Soup Rice Noodle.
The former combines sweet local bitter melon with fresh crab meat and crab stock to create a silky, refreshing soup with remarkable depth and elegance. The latter showcases a rich ivory-coloured broth simmered for four hours with pork tripe, old hen, pork bones and white peppercorns, accompanied by geoduck clam, wild sole fish fillet and sliced tripe. Finished tableside with the pouring of the fragrant hot broth, the dish delivers both culinary theatre and heart-warming comfort.
The summer menu further celebrates seasonal ingredients such as bitter melon, night-blooming jasmine and winter gourd, alongside premium seafood including young mud crab, fresh abalone, wild grouper and razor clams. Through masterful Cantonese techniques ranging from slow-simmered soups and velvety broths to expertly executed wok-frying, Chef Xu reveals the purest expression of each ingredient.
Among the highlights, Stir-Fried Conch and Partridge with Night-Scented Flower combines the delicate floral fragrance of jasmine blossoms with conch, shrimp, partridge and fresh lily bulbs, finished with crunchy walnuts for added texture and a captivating wok hei. The classic Double-Boiled Winter Melon and Frog with Dried Scallop, inspired by the celebrated Tai Shi Banquet tradition, features tender frog leg and sweet winter melon in a crystal-clear broth simmered for four hours. Equally enticing is Braised Hairy Gourd with Crab Roe Paste, where the natural sweetness of the gourd is elevated by the rich umami of aromatic crab paste.
Meanwhile, the comforting Rice Noodle Soup with Geoduck and Wild Sole embodies the warmth of a traditional family banquet, while the Crab Meat and Duran Bitter Melon Soup, featured on both the lunch and seasonal menus, offers guests a refreshing expression of summer that is both heart-warming and refined.
For the latest updates on Galaxy Macau and House of Origin, please visit: www.galaxymacau.com.
Hashtag: #GalaxyMacau
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About Galaxy Macau Integrated Resort
Galaxy Macau, The World-class Luxury Integrated Resort delivers the “Most Spectacular Entertainment and Leisure Destination in the World”. Developed at an investment of HK$43 billion, the property covers 1.1 million-square-meter of unique entertainment and leisure attractions that are unlike anything else in Macau. Nine award-winning world-class luxury hotels provide close to 5,000 rooms, suites and villas. They include Banyan Tree Macau, Galaxy Hotel™, Hotel Okura Macau, JW Marriott Hotel Macau, The Ritz-Carlton, Macau, Broadway Hotel, Raffles at Galaxy Macau, Andaz Macau and Capella at Galaxy Macau. Unique to Galaxy Macau, the 75,000-square-meter Grand Resort Deck features the world’s longest Skytop Adventure Rapids at 575-meters, the largest Skytop Wave Pool with waves up to 1.5-meters high and 150-meters pristine white sand beach. Two five-star spas from Banyan Tree Spa Macau and The Ritz-Carlton Spa, Macau help guests relax and rejuvenate.
As the dining destination in Asia, Galaxy Macau offers a wide variety of gastronomic delights, exquisite experiences and ingredients of the finest quality with over 120 dining options from Michelin dining to authentic delicacies; Galaxy Promenade is the hottest shopping destination featuring the latest in fashion and curated experiences in Macau. Spanning over 100,000-square-meter, luxury flagship stores, lifestyle boutiques and our selection of labels are among the more than 200 world-renowned brands for a world-class shopping journey; Galaxy Cinemas, immersive thrills and luxurious comfort go hand in hand at Galaxy Cinemas. All 10 theatres are equipped with the latest audio-visual technology; CHINA ROUGE, one-of-a-kind deluxe lounge that evokes the glitz and glamor of Shanghai’s golden era with entertainment in luxury and style; and Foot Hub presents the traditional art of reflexology to make you feel more relaxed and revitalized. For Authentic Macau Flavours & Vibrant Asian Experiences, Broadway Macau – just a 90-second walk via a bridge from Galaxy Macau, has over 35 Authentic Macau & Asian Flavours at its Broadway Food Street. The 2,500-seat Broadway Theatre plays host to world-class entertainers and a diverse array of cultural events. Meeting, incentive and banquet groups are also well looked after with a portfolio of unique venues in Galaxy Macau and a professional service staff.
Galaxy International Convention Center (GICC) is the latest addition to the Group’s ever-expanding integrated resort precinct and will usher in a new era for the MICE industry in Macau. GICC is a world-class event venue featuring 40,000-square-meter of total flexible MICE, and a 16,000-seat Galaxy Arena – the largest indoor arena in Macau.
For more details, please visit 
www.galaxymacau.com, www.broadwaymacau.com.mo and www.galaxyicc.com.
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Breaking the Bed Bug Control Industry Bottleneck: Nobedbugs-HK Redefines Global Bed Bug Eradication Standards with Proprietary Technology
Targeting Limitations of Conventional Practices: Nobedbugs-HK Engineers Precision-Driven Bed Bug Remediation Solutions
The pest control industry is marked by uneven entry barriers. Most traditional exterminators rely solely on chemical sprays, which only eliminate surface bed bugs. Eggs and nymphs concealed within wall crevices and furniture remain untouched, failing to resolve infestations at their source and leading to frequent recurrences. This superficial treatment model has triggered a steady stream of consumer complaints and dissatisfaction. Compounding the issue, many pest control firms lack the technical expertise and field experience to address tight spaces or cluttered environments, creating treatment blind spots that compromise eradication efficacy and introduce potential safety hazards during operations.
Contrary to the industry’s prevalent profit-driven, perfunctory service model that overpromises underdelivers, Nobedbugs-HK upholds its founding mission of sharing technical expertise to advance the entire sector. Its team regularly conducts technical seminars and exchange programs for property management, hospitality and pest control practitioners across multiple countries and regions. These sessions elaborate on bed bug breeding triggers, transmission pathways, scientific eradication methodologies and routine prevention protocols. The global pest control industry has long grappled with stagnant technology and outdated operational standards. Nobedbugs-HK’s cross-border knowledge exchange initiatives bridge regional technical gaps, steering the industry away from crude, slipshod treatment protocols toward rigorous, science-led remediation. These global outreach efforts have also equipped the brand with an extensive international perspective and cross-jurisdictional service expertise.
Driven by proprietary technological innovation and a global operational vision, Nobedbugs-HK has built its market footprint and sterling professional reputation through consistent, reliable eradication results. Its technological breakthroughs and contributions to the industry have garnered coverage from leading international media outlets. This authoritative global recognition underscores overseas markets’ high regard for Hong Kong’s pest control innovations and validates the city-developed bed bug treatment framework as a benchmark for global adoption.
Self-Developed Thermal Treatment Technology Boosts Bed Bug Remediation Efficiency in High-Rise Buildings
Bed bug control in high-rise structures remains a longstanding technical challenge plaguing pest control professionals worldwide. Conventional extermination methods are only viable for low-rise or open-plan spaces and prove ineffective against the complex structural layouts of high-rises, enabling persistent, recurring bed bug infestations. Addressing this global technical gap, Nobedbugs-HK independently engineered the world’s exclusive thermal treatment system and custom operating procedures tailored specifically for high-rise complexes, delivering a transformative solution to this decades-long industry pain point.
A radical departure from traditional chemical pesticide applications, this proprietary technology leverages physical high-temperature treatment to penetrate the most concealed structural recesses. It eliminates 95% of all bed bug life stages—adults, nymphs and deeply embedded eggs—to sever their reproductive cycle at the root. Complemented by the brand’s exclusive formulations, the treatment creates a long-lasting residual protective barrier that blocks cross-unit bed bug migration from adjacent premises. Unlike chemical-based extermination, high-temperature thermal treatment leaves zero chemical residues, generates no indoor contamination and poses no harm to human occupants, rendering it ideal for residential complexes, hotels, office towers and shopping malls. It resolves the core challenges of bed bug remediation in high-rise buildings with unmatched precision, with no comparable technology or service available globally to date.
Over 10,000 Cases Inform Standardised Service Protocols
Real-world case outcomes serve as the ultimate metric for gauging technological performance. Many industry players offer no efficacy guarantees and provide virtually non-existent after-sales support, leaving clients burdened with recurring infestations and repeated service fees. To date, Nobedbugs-HK has completed over 10,000 bed bug remediation projects solely within Hong Kong, serving residential properties, five-star hotels, corporate office towers and chain enterprises across diverse urban residential and commercial environments. Backed by its proprietary thermal treatment technology and standardised construction workflows, the brand maintains a flawless 100% permanent eradication track record across all cases, effectively suppressing bed bug resurgence with zero treatment failures. Its proven track record of thousands of successful cases has countered widespread industry malpractice, earning widespread acclaim and positive client testimonials across Hong Kong’s online forums and social media platforms.
Beyond its core treatment technology, mainstream commercial pest control products lack targeted efficacy against bed bugs’ unique nesting and reproductive traits, a key driver of recurring infestations. Generic formulations fail to counter the pests’ elusive hiding instincts and rapid breeding cycles, drastically diminishing treatment outcomes. Drawing on data accumulated from over 10,000 field cases, Nobedbugs-HK independently develops and manufactures custom bed bug control formulations. Iteratively refined for deployment across diverse global environments, these safe, non-toxic and long-lasting products are widely recognised by industry practitioners as the gold standard for bed bug mitigation. The brand delivers bespoke, meticulous bed bug eradication solutions tailored for Hong Kong residents, standing in stark contrast to competing service providers that offer minimal after-sales support.
Industry specialists identify two critical barriers to effective bed bug control: the stringent technical requirements for densely populated premises and the complete elimination of infestations at their source—two persistent flaws that have hindered conventional pest control operations for years. Armed with its one-of-a-kind global thermal treatment technology, in-house proprietary formulations, international operational insights and thousands of successful remediation cases, Nobedbugs-HK comprehensively rectifies the shortcomings of traditional extermination models. Beyond providing permanent relief for household and commercial bed bug infestations, the brand has established a new universal benchmark for the global bed bug control industry.
Hashtag: #NobedbugsHK
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