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SNP appoints Neeraj Athalye as Managing Director for India strengthening its partner‑first and best-data-for business-AI strategy
- Appointment reinforces SNP’s commitment to one of the world’s fastest-growing enterprise software and AI transformation markets
- Supports SNP’s growth ambitions in Asia Pacific through its partner-first, software-led strategy
- Enables organizations to accelerate SAP transformation and build AI-ready data foundations to reduce downtime and deliver faster, more secure modernization
MUMBAI, INDIA – Media OutReach Newswire – 19 August 2026 – SNP SE, a leading provider of software for AI-enabled digital transformation, automated data migration and data management in the SAP environment, announced the appointment of Neeraj Athalye as Managing Director, India. Based in Mumbai, Athalye will be responsible for leading SNP’s expansion helping customers build the data foundations for business AI using SNP’s Kyano® platform and Bluefield® approach.
Athalye brings with him more than 30 years of experience across enterprise software, SAP, cloud technologies and business leadership, having held senior positions at SAP, MatrixOne (Dassault Systèmes), Honda, John Deere, SUSE and, most recently, Icertis. His track record in building partner ecosystems, scaling high‑growth businesses, and driving customer‑centric innovation positions him perfectly to lead SNP’s next phase of expansion in India.
The appointment comes as SNP expands its presence in Asia Pacific and continues to invest in AI-enabled capabilities for SAP transformations. At its annual flagship event “Transformation World” in Heidelberg, Germany, in July, SNP introduced new capabilities for its Kyano platform to customers, partners and experts from across the global SAP ecosystem. Kyano brings together software for data management, migration and continuous assessment of SAP landscapes, supporting organizations throughout their SAP transformation journey. The platform also supports migrations from different ERP source systems and integrates partner capabilities through its ecosystem and Marketplace.
Among the new capabilities is Kyano Lorna, an Agentic AI Layer that draws on more than 30 years of SNP’s data transformation expertise to provide real-time insights and project-specific recommendations. Embedded directly into transformation projects it helps customers execute transformations faster while maintaining the highest levels of accuracy, reliability and compliance. Kyano Oros extends the platform to unstructured data which accounts for approximately 80% of enterprise data volumes and has largely remained inaccessible to traditional transformation tools. This provides a critical foundation for preparing enterprise data landscapes for modern AI applications. Together, these capabilities help India’s organizations accelerate and simplify SAP transformations while preparing their data for business AI.
India continues to see growing demand for SAP transformation projects, driven by cloud adoption, digital transformation initiatives and increasing investment in AI. This makes the country an important market within SNP’s Asia Pacific strategy. Following its partner-first approach, SNP plans to further expand its ecosystem of consulting, hyperscaler and technology partners, combining Kyano with local delivery and industry expertise to support customers throughout their transformation projects and accelerate time-to-value.
Phillip Miltiades, President & Managing Director, Asia Pacific & Japan, SNP Group: “We see significant growth potential in India and across the Asia Pacific region. India represents one of the most exciting opportunities for SNP, with growing demand for solutions that simplify complex SAP transformation programs while minimizing business disruption. Neeraj’s experience will help us further expand our market presence and strengthen our partner-first strategy to deliver scalable, software-led transformation outcomes.”
Hashtag: #SNP
The issuer is solely responsible for the content of this announcement.
About SNP
SNP (ticker: SHF.DE) is the global technology platform leader and trusted partner for companies seeking unparalleled data-enabled transformation capabilities and business agility. SNP’s Kyano® platform integrates all necessary capabilities and partner offerings to provide comprehensive software-based experience in data migration and management. Combined with the Bluefield® approach, Kyano sets a comprehensive industry standard for restructuring and modernizing enterprise data faster and more securely while harnessing AI-driven innovations based on over 30 years of experience.
The company works with more than 3,000 customers of all sizes and in all industries in over 80 countries, including numerous DAX 40 and Fortune 500 companies. The SNP Group has more than 1,700 employees worldwide at over 34 locations in 22 countries. The company is headquartered in Heidelberg, Germany, and generated revenues of around EUR 297 million in the 2025 fiscal year.
More information is available at 
www.snpgroup.com
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Stick with the Good Vibes: OZO and Benzilla Turn Travel Memories into Collectable Luggage Art
Featuring Benzilla’s signature LOOOK character, the limited-edition designs invite travellers to add a new story to their luggage with every OZO stay. The collaboration forms part of ONYX Hospitality Group’s 60th anniversary celebrations under More of What You Love, bringing OZO’s Unpack Good Vibes philosophy and Local Pulse brand pillar to life through art, travel and destination-inspired experiences.
OZO, ONYX Hospitality Group’s upper-midscale lifestyle hotel brand, is built around its Unpack Good Vibes philosophy and three brand pillars: Rest to Rise, helping guests recharge; Feel the Buzz, embracing fun and social experiences; and Local Pulse, connecting travellers with the people, culture and character of each destination.
The collaboration grew out of OZO’s Local Pulse concept, with Benzilla using his distinctive visual style and LOOOK character to interpret the personality of four OZO destinations.
Guests booking directly with participating OZO hotels will receive one limited-edition OZO x BENZILLA luggage sticker per room, per stay at check-out. The offer applies to bookings made by 30 April 2027, for stays completed by 30 June 2027, while stocks last.
OZO Hotels in Thailand
- OZO North Pattaya puts guests close to North Pattaya Beach, local restaurants, lifestyle attractions and the energy of the city. After a day exploring Pattaya, guests can cool off at the SPLASH swimming pool, recharge at TONE or unwind over food and drinks at EAT and THIRST – making it an easy base for combining city experiences with time to relax.
- OZO Phuket is just moments from Kata Beach, one of Phuket’s best-known beach and surfing spots. With a lagoon pool, children’s pool, water slides and play areas, the hotel works particularly well for families, while its location makes it easy to experience Phuket’s beaches, water activities and island lifestyle. Guests can also dine at EAT and Prego, relax at CHILL or recharge at TONE.
- OZO Chaweng Samui sits directly on Chaweng Beach, placing the sea at the heart of the stay. Guests can spend their days enjoying the beach and SPLASH swimming pool, discover Koh Samui at their own pace, or simply settle into the island atmosphere with drinks at the BEACH BAR and burgers at STACKed Burger Samui.
OZO Hotels in Malaysia
- OZO George Town Penang offers a contemporary base for exploring UNESCO-listed George Town, from its famous street art and heritage streets to the food and multicultural influences that have shaped Penang. Back at the hotel, guests can take in city views from the rooftop SPLASH swimming pool, enjoy Malaysian and international dishes at EAT on the 21st floor, or relax and reconnect at CONNECT.
- OZO Medini is well placed for families and travellers exploring Johor’s growing leisure district, with attractions including LEGOLAND Malaysia, Horizon Hills Golf & Country Club and X Park nearby. After a day of adventures, guests can return for a swim at SPLASH, a meal at EAT or poolside refreshments at THIRST before recharging for the next day.
Bringing OZO’s Local Pulse pillar to life in a playful and tangible way, the collaboration turns the character of each destination into something guests can carry beyond their stay. Because while a trip may end at check-out, the Good Vibes – and the stories collected along the way – can travel on to the next destination.
Hashtag: #ONYXHospitality #OZO #Benzilla
https://www.onyx-hospitality.com
https://www.linkedin.com/company/onyx-hospitality-group/
https://www.facebook.com/ONYXHospitalityGroup
https://www.instagram.com/onyxhospitalitygroup/
The issuer is solely responsible for the content of this announcement.
About ONYX Hospitality Group:
ONYX Hospitality Group is an established hospitality management company in the Asia-Pacific region, operating a comprehensive yet complementary portfolio of brands – Amari, OZO, Shama and Oriental Residence – designed to meet the distinctive needs of discerning business and leisure travellers across a region in which the Group has deep expertise. Beyond its brand portfolio, ONYX Hospitality Group also offers hospitality services spanning spas and food and beverage. Drawing on six decades of management experience, the company delivers innovative solutions throughout the region while upholding internationally recognised standards and ensuring optimum operational flexibility. By fostering enduring relationships with like-minded business partners, ONYX Hospitality Group delivers unparalleled experiences in a dynamic and competitive market, meeting the ever-evolving needs of travellers.
For more information: www.onyx-hospitality.com
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Asia Responsible Enterprise Awards and Asia Pacific Enterprise Awards 2026 China Chapter Celebrate Resilient Enterprises Forging Legacies of Excellence and Impact
https://www.instagram.com/enterpriseasia/
The issuer is solely responsible for the content of this announcement.
About Enterprise Asia
Enterprise Asia is a non-governmental organization in pursuit of creating an Asia that is rich in entrepreneurship as an engine toward sustainable and progressive economic and social development within a world of economic equality. Its two pillars of existence are investment in people and responsible entrepreneurship. Enterprise Asia works with governments, NGOs and other organizations to promote competitiveness and entrepreneurial development, in uplifting the economic status of people across Asia and in ensuring a legacy of hope, innovation and courage for the future generation. Please visit https://www.enterpriseasia.org/ for more information.
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#legend Announces Next Phase of Digital Growth Strategy Under Chairman Bruce Rockowitz
The announcement marks a meaningful new chapter for a publication that has spent a decade building its reputation as Hong Kong and Thailand’s premier print and digital destination for culture, watches and jewelry, fashion, beauty, and lifestyle. This next phase sharpens that editorial and commercial identity, with a renewed commitment to high-quality digital storytelling, audience development, and brand collaboration that genuinely reflects the world its readers inhabit.
Under Rockowitz’s leadership, #legend is placing fresh emphasis on multimedia content and cross-platform engagement, creating an environment where culturally relevant stories reach readers wherever they choose to consume them. Alongside this, the company is strengthening its offering for premium brand partners through offline content experiences that bring luxury storytelling to life in ways that go beyond the page and the screen.
The strategy draws on #legend’s established editorial foundation and its international creative network of photographers, stylists, writers, and contributors. The combination of sharp local cultural insight and a broader regional perspective is what the publication believes will make its content more dynamic and compelling, for readers and brand partners alike.
With more than a decade in the market, over 500,000 monthly readers, more than 100 cover stories, and upwards of 150 brand partners, #legend enters this next phase from a position of real strength. These foundations are what make continued investment in editorial development, digital reach, and new storytelling formats not just possible, but purposeful.
“#legend was created to tell stories where culture meets lifestyle, and this next phase reflects how we plan to grow that vision in a more connected digital media environment,” said Bruce Rockowitz, Chairman of #legend. “We see strong opportunities to deepen engagement with our audience, expand our multimedia capabilities, and create more value for luxury brands looking to reach consumers through trusted and culturally relevant content.”
The announcement reinforces #legend’s place at the heart of Hong Kong’s premium publishing landscape and signals its ambition to grow that influence across the region. With storytelling, creativity, and audience relevance at the center of everything it does, the company is well positioned to make its editorial impact and commercial opportunities count in the years ahead.
Bruce Rockowitz and AI Development
Bruce Rockowitz has spoken openly about the growing role of artificial intelligence as a practical business tool across wellness, dining, and media. He describes AI as an enabler of revenue growth, customer engagement, operational efficiency, forecasting, personalization, and subscription retention, while remaining clear that technology should support rather than replace human creativity, judgement, and the relationships that sit at the heart of great publishing.
Hashtag: #legend
The issuer is solely responsible for the content of this announcement.
About #legend
#legend is Hong Kong’s premier digital destination for fashion, beauty, culture, and the extraordinary lives of the city’s most influential figures. Founded in Hong Kong, #legend has grown from a local publication into an influential voice in Asian luxury lifestyle media. The platform covers Culture, Watches & Jewellery, Fashion, Travel, Wellness, Design, Beauty, and related verticals, through print, digital, social media, and event experiences, with a mission to celebrate creativity, innovation, and the pursuit of excellence, connects influential audiences with the people, brands, and ideas shaping the future of luxury living.
For more information, visit: https://hashtaglegend.com/about
